OUR APPROACH
Our team of interior designers and property experts create innovative, efficient furnishing solutions that generate a return on investment
Landlords, property developers and homeowners rely on our expertise to get the most out of their properties.
With a London-based design studio and in-house production, we have increased control over our products, enabling us to offer value for money.
We take the time to get to know our clients and employ successful methods to identify and meet the target audience’s needs.
Creating and stringently sticking to a budget plan, we operate with full cost transparency and no hidden fees.
InStyle Direct’s specialists provide progress reports every step of the way so you can rest assured everything is running like clockwork.
From quick makeovers to full refurbishment and everything in between, we’ve got you covered.
PEOPLE-FIRST DESIGN
Our knowledge of end-user behaviour delivers returns that develop long-standing partnerships
Speedier, higher sales and rental values drive our strong relationships with developers and investors.
We observe, strategise and empathise to create stimulating interior solutions that suit how the space will be used.
For remaining units that need a little more nurturing for their potential to be realised, we employ clever layout and design techniques. Spaces appear larger, lighter and more usable with the correct products and vision.
Conjuring clever solutions by analysing floor plans that result in functional spaces has earned us a respectable, repeat client base of investors and developers including Berkeley, Bellway and Barratt Homes.
With a dedicated team of property experts who work alongside our interior designers, our clients are confident that design decisions are right for the target audience and will provide a return.
PRODUCTS THAT MEET THE MEASURE OF QUALITY
Architectural design and the finest engineering ensures our products have an impressive lifespan that can withstand multiple tenancies.
– Mansi Mehra | Director InStyle Direct
AN ‘ICONIC’ STATUS OF APPROVAL
Luxury has never been so affordable.
– Homes & Property Evening Standard
IN-HOUSE TOUCHES
Quality is one of our two fundamental premises for all of our activity together with uniqueness
We meticulously design and manufacture eclectic soft furnishings in-house to eliminate the disadvantages of outsourcing.
Fewer overheads enable us to source the finest materials, including silk, wool, linen, and cashmere, that impress and stand the test of time.
With reduced production time and no logistic complications, we promise high-quality furnishings that are always on time.
In-house design also enables our residential and commercial clients
to have control over the end product, which can be tailored to themselves or the target market.
Although flexible with our design approach, we are always honest if we don’t think a client’s vision aligns with their goal. We ensure any client request is carefully considered, especially if the goal is to rent or sell the property.
Whether deciding on a single cushion or the furnishing theme throughout, you can rest assured we’ll steer you in the right direction while giving you the confidence to make your own mark.
FURNITURE PACKAGES
Born from the belief that interior design should be accessible for all, we created complete, functional on-budget furnishing solutions
Making it our mission to change the perception of interior design as an inaccessible luxury, we were determined to find an affordable way to offer an end-to-end service that included specially-sourced, high-quality products.
After searching the globe for trustworthy manufacturers and growing a team of in-house specialists, we carefully curated high-quality and affordable furniture packages that would provide a return on investment.
Eliminating the costs, time, and hassle of furnishing a property, furniture packages have become our most popular offering and are available in three tiers to suit different target markets and goals.
Curated, installed and styled by our skilled team of interior designers, our furniture packages with add-on options enable every property to look like a show home.
INVESTOR FURNITURE PACKAGE
STYLED BY AN INTERIOR DESIGNER
The ultimate solution for property agents, landlords, investors and developers
The investor package addresses the demand for extremely affordable, durable, and practical furnishing solutions.
Competitively priced, the investor pack combines style and sustainability to ensure a healthy return on investment.
Choose our investor furniture package for a high-standard living experience that attracts discerning tenants and promises longevity and cost-effectiveness.
GOLD FURNITURE PACKAGE
STYLED BY AN INTERIOR DESIGNER
Reach your property’s full potential with the gold furniture package
The gold package offers a blend of style and affordability, perfect for landlords to generate a good return on investment.
Well-made, stylish furniture and furnishings provide the comfort and convenience expected from a modern property.
Choose add-on accessory packs for a show-home result that sells a lifestyle.
DIAMOND
FURNITURE PACKAGE
STYLED BY AN INTERIOR DESIGNER
A high-end solution, our diamond packages provide a premium aesthetic
For those seeking exquisite design, our diamond package sets the standard for a more upscale living experience.
Innovative and sophisticated design targets a high calibre audience ahead of the curve.
Used with premium add-on packs, they provide everything expected from luxury living.
TAILORED FURNITURE PACKAGE
STYLED BY AN INTERIOR DESIGNER
A bespoke furnishing solution designed to meet the specific needs and wants of the end-user.
Strict budgeting and project management ensures efficiency without compromising on creativity for a personal interior design experience.
DRESSED UNITS
Creating well-presented properties to instantly attract greater interest
With extensive experience working with London’s most prestigious property developers and investors, property styling is a quick, proven solution that shows a property’s full potential.
With a skilled team of real estate experts, interior designers and project managers, we combine knowledge and creativity to create solutions that differentiate a property in a competitive market. We know what it takes to convert viewers into
tenants and buyers. An impressive 85% of the properties we dress rent within one week and generally secure a higher rental price. Furthermore, 90% of the properties were sold within three months after we dressed them.
Whether your property is viewed in photographs online or in person, InStyle Direct will identify and convert your target demographic through captivating, dressed spaces.
PACKAGE PROCESS
CONSULTATION
Your assigned project manager suggests a furniture package in line with the goal for the property. Once agreed, we’ll request your floor plan so the design process can begin
CONCEPT
Our team constructs a visual representation and provides space plans to give you an idea of how the furnishings, furniture and colour scheme work together in your property
CONFIRMATION
Once you are satisfied and a formal proposal is signed, your property is booked with our logistics team, who make the necessary pre-arrangements to ensure a smooth experience
INSTALLATION
After a pre-installation visit, your furniture package is installed. Any add-on packs you choose are styled to a show home standard and photos are provided of the result!
BTR FURNISHING PACKAGES
The rapid expansion of the Build to Rent sector has created a demand for furnishing packages that combine uncompromising quality with cost-effectiveness. InStyle Direct’s expertise in sourcing, pricing, and installing such packages makes us a first-call option for many BTR developers. Our vast experience gives us insight into our customers most pressing requirements, i.e. the need to move fast, save space, and provide an attractive focal point for would-be renters.
InStyle furniture packs can be quickly installed by our dedicated BTR teams, allowing landlords to achieve the best rental prices in as little time as possible. Void periods are kept to a minimum,
there by maximising operational efficiency for developers. Whatever the size or scope of the project, our team of experts bring with them a design-led focus to the task. Need a quick showroom layout in order to boost enquiry levels? Our furniture packs will show off the property in the best possible light. Are there remaining apartments that need to be let before you move on to the next project? We ensure that furnishing deadlines are met without fuss or delay.
Many BTR schemes offer furniture rental deals to their occupants. There again, our design experience gives us the edge as we offer a wide range of customisable options, attractive add-ons, and suitable price points.
SINGLE FAMILY HOUSING
As suburban counterparts to the popular Build to Rent schemes, single family housing developments offer similar opportunities for flourishing and growth. As low-rise properties with plenty of access to green spaces, SFH developments attract young families who commute regularly. With space and storage considerations paramount, developers can rely on InStyle to provide a range of furniture packs that meet the requirements of their tenants. Made up of a selection of comfortable and practical items, these packs can be installed, customised, and upgraded according to the changing needs of the customer.
Our design-focused approach to projects ensures that, no matter the price point, both tenant and landlord will benefit from items and materials that are stylish, yet durable. The creation of living spaces that are cosy, inviting and family-friendly is key to achieving lasting success in the SFH sector and InStyle is acutely aware of the importance of get the balance just right.
PURPOSE-BUILT STUDENT ACCOMMODATION
At InStyle, we believe that the university experience should extend beyond a bed and a desk. Today’s students tend to be widely travelled and well informed and they need comfortable surroundings that will stimulate them while also providing an atmosphere that encourages focus and concentration. Providers of purpose-built student accommodation are aware of the need to maintain this balance in order to keep up with what has become a competitive and fast-moving market.
Our proven track record in this field makes us a valuable resource as we have a comprehensive range of furniture packs to offer. As our PBSA clients are dealing with large numbers and quick turnover, they will be concerned with durability as well as replaceability. In both areas, we have them covered as our packs can be mixed and matched and tailored to suit various budgets.
We are also well aware of the importance of lead times as PBSA refurbishment projects tend to be affected by the school calendar. Our impeccable record of meeting tight deadlines with a mix of flexibility and creativity is something our designers, managers and installation teams can take great pride in.
WINDOW DRESSINGS
Made-to-measure window dressings protect your property while enhancing its overall appeal
Window dressings should work in partnership with a room, rather than fight against it.
We ensure window dressings are complementary to the overall scheme with in-house production. This also gives us full cost control which benefits our clients.
Window dressings, while easy to consider unimportant,make a big impact on a property’s appearance in photographs and in person. It impacts
the desirability that makes it more rentable or sellable.
The correct window dressings can also prevent internal discolouration and provide insulation that benefits both landlords and tenants.
With a range of window dressing options and combinations, we are equipped to suggest the right solution for your project in line with the goal for the property.
REFRESHES & MAKEOVERS
Essential upgrades for the minimum cost and the greatest return
Making the most of your income often entails property upgrades to retain or attract new tenants.
From feature walls to partial tile replacement, we will help your older property to look fresh and modern to increase its value.
We offer honest, on-budget, expert advice on improving the necessary elements that tenants and buyers value when viewing a property.
InStyle Direct is uniquely positioned with a team of London-based Business Development Managers who understand the needs of the target audience relative to the location and market.
Our in-house refurb and design teams work with our real estate experts to ensure your property reaches its full rental or sales potential.
CONCEPT TO REALITY
LUXURY INTERIORS & REFURBISHMENT
Our high-end services are used by owner occupiers, investors, developers and the commercial sector
Premium projects are managed under our high-end division, Ani M by InStyle. Whether private residence, show suite, hotel, or an entire apartment block, Ani M by InStyle has established a blue chip reputation for creating luxury interiors of distinction.
Services extend to interior architecture and custom-made furniture and fixtures, designed for one-of-a-kind residences and commercial spaces.
Executing over 500 extraordinary projects all over the world, we’ve gained longstanding, repeat private and commercial clients who trust us with their high value projects and high expectations.
CASE STUDY
InStyle Direct furnished an apartment for a private client at Chelsea Creek. The client sought a makeover for their tired apartment after several years of occupancy.
The designer was given full freedom in choosing furniture, opting for interiors that reflected the client’s personal taste – warm, earthy tones.
Our designers mixed art-deco style accessories with modern, Italian furniture for a modern, contemporary look stacked with character.
The team maximised the space with clever storage that avoided overcrowding the property.
The client expressed high satisfaction with the design and furnishings, affirming that the updated space perfectly captured their personal taste and exceeded their expectations.
CHELSEA CREEK
CASE STUDY
THE GREEN QUARTER
The Green Quarter is another development by St. George where InStyle Direct furnished multiple investment properties and succeeded in achieving asking rental value.
The response to the three InStyle Direct-furnished plots was outstanding—they were rented out within 24 hours, ensuring excellent client satisfaction with the furnished apartments.
InStyle Direct’s expertise in designing contemporary yet comforting living spaces has significantly boosted property appeal and facilitated let over the years.
CASE STUDY
LONDON SQUARE WATFORD
James led the London Square Watford Sale and dressed an apartment for sale. By combining our gold and diamond furniture packages’ full furnishings for Plot 18, the InStyle Direct team seamlessly executed the developer’s project brief.
The apartment transformed into a showcase of luxury and comfort. Thanks to the team’s efforts, the apartment and a few other units were quickly let or sold. We extended our collaboration beyond Plot 18.
InStyle Direct furnished other plots for London Square, establishing a partnership built on delivering successful outcomes and excellent design.
ESG EFFORTS
Our efforts extend to responsibly sourcing products, reducing paper consumption, recycling furniture, packaging and materials, and promoting ethical work practices
At InStyle Direct, our diverse workforce represents over 20 nationalities. We foster a culture of fairness, respect, and continuous growth.
Through regular audits and partnerships with accredited suppliers, we maintain high standards.
We are committed to preventing slavery and human trafficking from all aspects of our corporate operations.
We prioritise transparency in our business practices to combat modern slavery across our supply chains.
This commitment aligns with the requirements outlined in the UK Modern Slavery Act 2015 and similar legislation in other jurisdictions.
We actively give back to communities through charitable initiatives and encourage employee contributions to a greener business model.
VISIT US
SHOWROOM VISITS
Visit one of our several showrooms around London to experience the quality of our furniture packages.
Make an appointment by calling +44 20 8964 1966
W6 9GX
SW8 2LF
SW6 2UB
HAMMERSMITH
NINE ELMS
CHELSEA
InStyle Direct uses its knowledge and experience to ensure each property reaches its full potential and appeals to the right target market.
- Berkeley Group
After the rental success of our first collection of furnished homes, we appointed InStyle Direct on the second phase at Sugar House Island.
- Vastint Holding B.V.
3 days after a quick installation, the apartment sold. The new furniture, layout and colour scheme really helped viewers see the full potential.
- London Square
