DRESSED FOR SUCCESS
YOUR SUCCESS IS OUR SUCCESS
At InStyle Direct, we pride ourselves on our ability to furnish properties and turn them into attractive spaces that leave a lasting impression on developers, landlords and homeowners alike.
InStyle’s success stories span various projects, from stock units in renowned developments in London’s vibrant neighbourhoods to bespoke designs tailored to the essence of modern living. With each project, the designers at InStyle aim to exceed client expectations, delivering results that prove our commitment to excellence.
Over the years, InStyle Direct’s vast experience and ability to design comforting yet contemporary living spaces have played a crucial role in elevating the appeal of properties and facilitating sales.
InStyle Direct helped Berkeley Homes with the furnishing of this two-bed show home at Leighwood Fields in Surrey, leading to multiple viewings and sales, showing the effectiveness of our design expertise.
I just wanted to provide some feedback on the show home your team delivered for us at Leighwood Fields in Cranleigh. We launched it to the public on Saturday, had 12 viewings and subsequently, over the last 3 days, have sold 3 houses off the back of it. It is, therefore, the most successful show home launch we have had this year. We are very happy with the scheme and results it has driven so thank you all.
-Daniel Chipps, Head of Sales, Berkeley Homes
SOLD - London Square Watford, WD24
2 Bedroom apartment
An exciting project at London Square Watford, required us to focus on dressing a property to attract first-time buyers.
Our goal was to create a welcoming and functional space, using our premium stock furniture. Despite facing time constraints during the holiday season, we delivered on schedule for the developer’s launch.
SOLD - One Bishopsgate Plaza, EC2M
2 Bedroom apartment
Step into sophistication and modern living at One Bishopsgate Plaza, where InStyle Direct fulfilled a seamless collaboration with UOL/Stanhope.
I had a very pleasant experience working with InStyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers liked their furnishings package and the interior design.
They deliver quality work and they provide good quality furniture. They dress-up two of our apartments and completed the window dressing in a short period of time, from beginning to end, with no hassle. We sold both apartments in less than 6 weeks. We are getting them to do another apartment for us. Highly recommend InStyle, especially Nicole & Mark.
- Chin Yee Foo, UOL Group Limited
SOLD - London Square Croydon, CR0
3 Bedroom apartment
Tasked with dressing a stock apartment, InStyle’s team swiftly executed the developer’s vision, providing a harmonious blend of luxury and comfort. They also creatively showcased the potential use of the winter garden.
London Square Croydon’s furnishing success had a ripple effect influencing the sale of similar units within the development.
We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results were fantastic. From day one the communication was very good. In fact, we were so impressed with the scheme, they are currently in the process of dressing another unit for us! Thanks Emma and team :)
- Zoe Jones, London Square
SOLD - South Quay Plaza, E14
1 Bedroom apartment
The Berkeley team approached us with a specific request - To provide a work-from-home furnishing package in order to enhance the unit’s appeal and expedite the sales process.
The furnishings received extremely positive feedback from the developer and the buyer. The unit was successfully sold!
SOLD
- The Green Quarter, UB1
Studio, 1 and 2 Bedroom apartments
Three apartments were furnished for St. George at their new development — The Green Quarter to help sell them. The results speak volumes about the kind of response these units received — the three InStyle Direct furnished plots found new owners within 3 months. This achievement ensured excellent client satisfaction and thrilled the new owners with the furnished apartments.
The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a buyer who was keen to take the furniture along with it.
- Finn Nixon, Head of Sales, Berkeley West Thames
In the middle of London’s busy West end, Westmark Tower stands tall, mixing modern style with the classic architecture of Marylebone.
The developer tasked us with dressing a stock unit, aiming to attract families as the target market.
Using our tailored Diamond Package, the success of our design didn’t stop at selling the specific unit; it became a key selling point for similar properties within the development.
SOLD - Navigator Wharf, Woolwich, SE18
2 Bedroom apartment
Berkeley re-partnered with InStyle Direct for a two-bed unit in Royal Arsenal Riverside. The collaboration began with distinct instructions to add a touch of sophistication to this property.
The Navigator Wharf project showcases an ideal blend of thoughtful design and strategic space planning, merging aesthetics with functionality.
In collaboration with Lodha, the team brought their dress-to-sell furnishing expertise to a Lincoln Square penthouse.
That summer witnessed the fruition of this seamless collaboration as the apartment transitioned from a dressed space to a well-furnished, cosy home meeting the needs of its buyer.
HOLIDAY LET- Bowen House, Kent
3 Bedroom apartment
It was a pleasure to work with InStyle on our first holiday let in Hythe. We knew the apartment had so much potential and as much as I have good ideas, I felt that I needed some professional help as it had to be exceptional! I was not disappointed at the results. From discussing the project and site meetings, these guys listened to ideas and then were able to specify everything including all the furniture to the choice of paint & wallpaper, down to the last small detail of diffusers, books and even apples in the fruit bowl. During this process, amazing illustrations were created and floor plans and detailed equipment schedules provided so you knew exactly where you were.
On the day when the install team had finished, Emma had already been there making sure it was all coordinated and completing the finishing touches. I was so genuinely pleased with the results I couldn’t hide the big smile on my face as this was a bit of a dream to do this. Simply walking around the place that afternoon I felt so proud of the outcome and without both these guys efforts delivering this, it would never have looked so good. Top quality service. Looking forward to taking a few bookings from you guys in the near future!
-Chris Stace, owner
BTR - Sugar House Island, E15
Various apartments
After the rental success of our first collection of homes at Sugar House Island furnished by InStyle Direct, we wanted to continue our partnership with them and appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge and professionalism.
It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.
- Zhaleah Qayyum,
Head Of UK Residential Sales & Lettings, Vastint UK
LET - 250 City Road, EC1V
2 Bedroom apartment
In the heart of London, this apartment was furnished on the day of handover using our Gold Package and secured tenants within just 24 hours of furnishing. This quick success, with no void period, highlights our ability to create inviting spaces that appeal to busy city workers. This proves how our expertise can turn empty spaces into sought-after homes in no time.
REFRESH - Colville Terrace W11
1 Bedroom Apartment
In the heart of Notting Hill Gate, a Portfolio Landlord sought to maximise the rental value of their property, located in the coveted W11 postcode. Recognising the potential of this older property, we recommended refurbishment and thoughtful furnishing to breathe new life into the property.
By carefully planning the transformation and with the client’s budget in mind, we were able to make significant changes that had a dramatic impact on the property’s appeal. The property let for double the value it had secured prior to our services.
VISIT US
SHOWROOM VISITS
Visit one of our several showrooms around London to experience the quality of our furniture packages.
Make an appointment by calling +44 20 8964 1966
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