BUSINESS PLAN CITY IMMIGRATION SERVICES LTD
Introduction • The present report is based on setting up of new business named city immigration services. • Company is specialize in Nationality issues, Human Rights Cases, European Union (EU) related cases, Immigration appeals etc. • Further, proprietor is highly qualified which will support in deliver effective service to target market. • Apart from this, the present business idea is highly unique which will support the company in accomplishing overall objectives.
Mission and vision Mission of city immigration services is to provide clear and strategic immigration advice, which achieves the best possible outcome for our clients according to their current situation. The advice given by our team of advisors is tailored for each client and to their situation regardless of his or her circumstances. Vision of firm is to enhance market share in the field of advisory and delivering effective services such as nationality, immigration etc as per client's expectations. Main focus is on quality legal advisory service at reasonable fee.
Promotion and marketing • In order to operate efficiently in the market, it is necessary for business to have effective promotion along with marketing strategies. • New business will promote entire range of services with the help of social media along with newspaper, television etc. • Further, pamphlets and banners will be used for promoting services of new business. • Business will join local communities in social and cultural events. • Pricing strategy will be on the basis of hours spent on every case.
• Timely services will be modified as per needs and requirements of the target market.
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Required skills • Time management • Critical thinking • Problem solving
• Decision making • Communication
Justification of target market Main target markets of new business are:
• African refugees • Business immigrants
• Asylum seekers • Overseas students and Educational establishments
Target market of Business
Organisation and management information • All the major activities of the new business will be organized by founder and will be responsible for the same. • Business will offer honest advice to its target market and main specialization is in United Kingdom (UK) immigration law. • Firm will hire receptionist, cleaner along with immigration law advisor.
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Control of Critical Success Factors • Proprietor of business is highly qualified and has practiced immigration law in UK for past ten years. This is one of the main critical success factors of new business. • Further, it is required for business to control its key critical success factors by ensuring that they are utilized in appropriate manner. • By controlling CSF, company can easily differentiate its services from both of competitors in the market
Monitoring of Key Performance Indicators (KPI) KPI of business are: • Sales growth • Management of working capital • Rise in customer base
• Increment in sales due to marketing Business will focus on monitoring all these KPIs and it can provide large number of benefits to target market.
Key Performance Indicators
Interest to potential investors • For smooth running of business operations, it is necessary for firm to understand the need of its investors.
• By knowing their requirement company can work in favour of fulfilling their interest. • Investors are interested in obtaining high return from company and same can be satisfied by earning high profits.
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Resource and financial issues Resource: • Financial • Human • Infrastructure • Technological Financial issues: • Determining source of finance • Analyzing cost of each source • Managing working capital
CONCLUSION • From the entire study, it can be said that business is highly feasible and by offering wide range of services in the field of immigration, it is possible to attract target market. • Moreover, competition level is high but differentiation in service range will assist company in accomplishing desired goals along with objectives.
REFERENCES • Jones, R., 2009. Business Planning Pocketbook 3/e. Pocketbooks. • Kraten, M., 2010. Business Planning and Entrepreneurship: An Accounting Approach. Business Expert.
• Martin, J., 2002. The Straightforward Business Plan. Straightforward Co. Ltd. • Morato, A. E., 2013. Business Decision Making. eBookIt.com.
• Reading, C., 2004. Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage. Kogan Page Publishing.
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