Sana Talwar – MA Graphic Design – Duri Brand Guidelines by inspiredaub

DURI “Distance”

Brand Guidelines

THE DURI WEBSITE

https://sanatalwarco.wixsite.com/ldrduri

THE DURI LOGO

"Spanning hearts, bridging horizons – Duri, where every curve intertwines our stories across distances."

The significance of this logo lies in its representation of the word "दूरी" (dūrī), meaning "distance" in English, rendered in the Devanagari script. The design's interlocking characters and bold, black strokes convey a sense of connection within separation, an apt visual metaphor for the concept of distance.

This logo could signify a multitude of themes depending on its context. For instance, in the realm of relationships, it could symbolize the emotional span that long-distance partners strive to bridge. In a technological context, it might represent a service or platform that helps close the gap between people, enabling communication over vast distances. For a travel company, it could illustrate the distances they help traverse, bringing far-off places closer. 9

Moreover, the logo's modern and interconnected design can be interpreted as a comment on the nature of today's global village, where distances are both physical and metaphorical barriers that humanity is continually striving to overcome through innovation, empathy, and understanding. It encapsulates a dual nature: acknowledging the gaps that separate us while celebrating our ability to connect across them.

Typography: The choice of Hindi script in the typography pays homage to the founder's Indian heritage. This traditional element in design connects the brand's modern outlook with its cultural foundation, creating a bridge between the past and the present

The Duri Product Line Catalogue

"Beyond words, beyond miles – Duri, the language of hearts unbound."

“The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart.” - Helen Keller.

The Duri BOX

The Duri Box: A Timeless Gift for Cherished Memories Introducing the Duri Box - a beautifully crafted vessel designed to bridge the distances between loved ones and preserve memories for a lifetime. This elegantly designed box is not just a container but a timeless gift that captures and safeguards the most precious moments.

Design & Craftsmanship: Every Duri Box is embossed with the iconic Duri logo, symbolizing the connection and closeness that the brand stands for. The surface of the box features a unique texture, offering a sensory experience that enhances its emotional value. Crafted with meticulous attention to detail, the Duri Box is both visually stunning and pleasant to touch, engaging multiple senses for a truly memorable experience.

A Time Capsule for Memories: The Duri Box acts as a modern time capsule. Whether it's letters, perfume, small mementos, or personal keepsakes, this box is designed to hold and protect these treasures. The interior is crafted to ensure that your memories are kept safe, away from the elements, yet always close to your heart.

Bridging Distances: In a world where physical distance can create emotional gaps, the Duri Box serves as a meaningful bridge. It’s a thoughtful way to show love and remembrance, perfect for sending to someone who is far away but always close in your thoughts. The act of opening the Duri Box can recreate the warmth and love of shared memories, making distances feel shorter.

A Gift for a Lifetime: The Duri Box is more than just a gift; it's an heirloom that can be passed down through generations. Its timeless design and durable construction ensure that it can hold and narrate the story of your loved ones for years to come. Duri Box is a testament to enduring love and timeless memories. Embrace the essence of connection and the art of memory-keeping with the Duri Box - a gift that transcends time and distance, bringing loved ones closer with every shared memory. 19

Duri Embossed Touch-Responsive Notebook: Introducing the Duri Embossed Touch-Responsive Notebook, where personalized symbolism meets tactile elegance. The cover showcases a split Seed of Life logo, representing life’s interconnectedness and balance. Adding a deeply personal touch, a handprint, that of a loved one, is intricately embossed alongside. As you run your fingers across the cover, the combination of these elements becomes touchresponsive, transforming into a captivating gradient of colors. The blank white pages of this notebook serves as a unique canvas for your thoughts, blending meaningful personal connections with artistic expression. 21

Touch-sensitive books are a testament to innovation and inclusivity. These books are designed to respond to the user’s touch, creating an interactive experience that is both engaging and accessible. They are perfect for journaling, photo albums, or as tactile storybooks, especially for individuals with vision impairments.

Duri Personalized Letter: Duri Personalized Letter: Communication is an art, and with the Duri Personalized Letter, it becomes even more heartfelt. This bespoke service allows you to craft a message to your loved one that conveys more than words—it carries your essence. Whether you’re sharing memories, dreams, or simply saying a tender ‘I miss you,’ this letter becomes a precious keepsake that can be held, cherished, and revisited time and again. Braille Letters: Crafted with care, these letters bring the warmth of personal connection to life through the textured language of Braille, offering those with visual impairments the joy of sentiment that can be felt deeply with every fingertip’s caress.

To further enhance the sensory experience, Duri offers the option of handwritten letters and Braille letters. These letters can be included with our keepsakes, adding a personal touch that appeals to the senses of touch and sight. They are especially meaningful for those with hearing or vision impairments, providing a way to connect and communicate that is both accessible and heartfelt. 28

BOOKMARKS

Duri: A Spectrum of Sensory Bookmarks: At Duri, our collection of Sensory Bookmarks is a tribute to the personal touch that comes with every story. Each bookmark is carefully designed to embody the personal journey of readers, reflecting their identities and the diverse narratives they encounter through the medium of books.

Introducing Unity Bookmarks: Elevating the act of bookmarking to an art form, these bookmarks celebrate the shared experiences and connections among readers. The Heart and Infinity designs, coupled with the Seed of Life, gracefully split into halves. When reunited, they seamlessly form a singular design, symbolizing love, boundless possibilities, and the interconnected tapestry of existence. Far beyond mere placeholders, the Unity Bookmarks serve as poignant mementos encapsulating the unity of life. The intricately embossed design offers a tactile and sensory experience, inviting readers to feel the convergence of thoughts, the intertwining tales, and the collective experiences that shape their reading journey. Each bookmark is a testament to the profound unity inherent in the world of literature.

Duri offers a unique collection of bookmarks, each crafted from materials like satin, wood, and leather to provide a distinct sensory experience through their natural textures. Our special “Unity Bookmarks” feature embossed details for a more pronounced feel. Designed to cater to all readers, these bookmarks enhance the tactile joy of reading, making each page-turning experience both functional and sensory-rich. 31

TAG

Heart Unity Bookmark: This design captures the essence of love and devotion. Each half of the bookmark holds a piece of a heart, which, when united with its other half, forms a full heart, representing love’s ability to bridge distances and bind two stories into one.

TAG

Infinity Unity Bookmark: Symbolizing eternity and endless possibilities, the Infinity design reflects the timeless journey of reading and the never-ending stories that books bring into our lives. The two halves of this bookmark merge to form the infinity symbol, a loop without start or end, much like the perpetual adventure found within the pages of a great book. 33

TAG

Seed of Life Unity Bookmark: The Seed of Life pattern is deeply rooted in sacred geometry and signifies the interconnectedness of the universe. When the two halves of this bookmark come together, they complete the Seed of Life, illustrating the universal story of creation and the connection between all forms of life. Each Unity Bookmark is more than just a placeholder for your pages; it’s a keepsake that represents the unity of ideas, the merging of stories, and the shared experiences that define our reading adventures.

Satin Bookmarks: Delicately smooth to the touch,Satin Bookmarks cater to those who revel in the subtle luxury of a soft, silky texture. Available in a spectrum of vibrant hues, they glide effortlessly between the pages, marking your place with a whisper of color that beckons you back to your literary world.

PROMPT: A delicate pink satin bookmark adorns the pages of a sleek, plain black book, set against a backdrop of opulent wood luxury. Craft a vivid narrative that captures the juxtaposition of the soft, feminine elegance of the pink satin against the bold simplicity of the black book, all set within the warm embrace of a luxurious wooden environment. 39

PROMPT: A bold and commanding black book, exuding strength and sophistication, proudly showcases a distinguished navy blue satin bookmark. This masculine ensemble commands attention against a backdrop of robust dark wood, infusing an air of rugged luxury. Craft a narrative that resonates with the assertive elegance of the deep black, confident blue, and the robust appeal of the luxurious wooden setting. 41

PROMPT: Craft an AI-generated description of a scene where a passionate red satin bookmark graces the pages of a bold black book. Set against a backdrop of deep, luxurious wood, the composition radiates a warm and vibrant energy. Convey the intense allure of the red against the strong black, all within the embrace of a rich wooden ambiance. 43

PROMPT: Compose a vivid AI-generated narrative featuring a lively orange satin bookmark adorning the pages of a sleek black book. Placed against a sophisticated wooden background, the composition exudes warmth and style. Capture the dynamic interplay between the energetic orange hues and the understated elegance of the black book, set within a luxurious wooden setting.

PROMPT: A cheerful yellow bookmark adorning the pages of a black sleek book, set against a background of goldenhues. Craft a narrative that captures the uplifting radiance and the harmonious blend of yellow and the rich warmth of wood.

PROMPT: Feature a green bookmark gracing the crisp white pages of a black book. Create a narrative that transports the reader to an oasis of tranquility. Emphasize the natural elegance and refreshing quality of the green bookmark against the woodsy backdrop. 49

PROMPT: Compose a vibrant scene where a white satin bookmark graces the pages of a black plain book. Imagine the striking visual contrast as the book is carefully arranged against a background of textured wood. Bring out the subtlety and sophistication of the white satin against the dark hues of both the book and the wooden surface. 51

PROMPT: Craft an evocative scene: a luxurious black satin bookmark rests gently on pristine white pages, set against the rustic backdrop of a wooden table. Apply a soft focus to enhance the atmosphere, leaving ample copy space for a visually stunning composition. 53

Introducing Duri’s “Distance Embrace” Collection - a heartfelt expression of love and longing for those separated by geography. Each piece, whether it’s a carefully crafted heart or a symbolic seed, is a tangible reminder of the emotional connection that transcends physical distance. Elevate your gestures of love with Duri’s unique collection, bringing warmth to relationships that know no boundaries.

Wood Bookmarks: Wood Bookmarks offer a sturdy, tactile connection to nature for those who appreciate the earthy, unrefined textures of the wilderness. Crafted from select woods, each bookmark is a slice of nature’s enduring strength, designed to hold your place as steadfastly as the ancient trees from which they were hewn. PROMTS: “A premium heart wood bookmark delicately rests between the pages of a sleek black book, creating a harmonious blend of natural elegance and modern sophistication” “A premium seed wood bookmark delicately rests between the pages of a sleek black book, creating a harmonious blend of natural elegance and modern sophistication” “A premium wood bookmark delicately rests between the pages of a sleek black book, creating a harmonious blend of natural elegance and modern sophistication” “A premium circle wood bookmark delicately rests between the pages of a sleek black book, creating a harmonious blend of natural elegance and modern sophistication”

Leather Bookmarks: The Leather Bookmarks in the collection are a celebration of traditional artisanship, now thoughtfully created with vegan leather for sustainability and ethical use. Their soft yet sturdy nature makes them ideal for those who enjoy the feel of leather without the use of animal products. These vegan leather bookmarks age with dignity, developing a patina over time that tells the story of your reading adventures, much like the treasured leather-bound tomes of classical libraries.

Personalized perfumes are an olfactory delight, offering a unique way to capture memories through scent. Customers can create their custom fragrance, selecting from a variety of notes from their personal collection that resonate with their personal story or evoke cherished memories. These perfumes cater to the sense of smell, creating a deeply emotional and personal experience.

The Bespoke Perfume Bottle: Meticulously crafted, embodies an innovative approach towards inclusivity, especially for individuals with hearing and vision impairments. The bottle’s surface is adorned with an embossed design, featuring the Duri logo in Hindi script. This thoughtful detail offers a rich tactile experience, allowing individuals with vision impairments to engage with and appreciate its beauty through touch. The raised patterns and lettering on the bottle add a dimension of inclusiveness to the sensory experience. Moreover, this perfume bottle is uniquely designed to hold a signature scent, chosen or added by a loved one. This feature holds special significance for those with hearing impairments, as the distinct fragrance serves as a medium to express emotions and evoke memories in a deeply sensory way, thus bridging communication gaps. The bottle is housed in a jute pouch, a choice that reinforces the brand’s commitment to sustainability while enhancing the overall aesthetic. This packaging is designed to be a pleasure to touch, with its varied textures and embossed logo, making the unboxing experience sensorially rich and unique. The Bespoke Perfume Bottle stands as a testament to thoughtful design, merging functionality with an inclusive and bespoke sensory experience, catering to the needs and preferences of all, particularly those with hearing and vision impairments.

Discover the Duri Scrunchie: A symbol of timeless connection and elegant simplicity. Crafted in pristine white, this scrunchie is more than a mere hair accessory. It's a tactile reminder of the distances bridged by love and memory. Adorned with the Duri logo in elegant Hindi script, which translates to 'distance,' each scrunchie embodies the essence of close bonds and the warmth of cherished relationships. Designed for versatility and comfort, the scrunchie can hold hair with gentle yet firm grace, all while serving as a wearable memento of someone special who may be miles away. 63

The use of white symbolizes peace, tranquility, and the blank canvas of possibilities—reflective of the new beginnings and continued stories that span across geographies. Whether it's tied around a wrist or worn in the hair, this Duri Scrunchie is a statement of cultural pride and personal narrative. It's an invitation to carry a piece of your heart and your heritage wherever you go, ensuring that no matter the distance, the connections that matter most remain ever close and ever present

64 64

Custom-Colored Scrunchies: Our custom-colored scrunchies, fashioned from the softest cotton, are not just an accessory but a keepsake, intimately linked to your memories. Each hue is chosen to symbolize a moment, a feeling, a connection, allowing you to carry a tangible piece of your shared experiences. These cotton scrunchies serve as colorful reminders of the ties that bind, woven with the warmth of your personal stories. 65

They can be personalized with special details like a small note on the tag, making them a fashionable and meaningful addition to any outfit. These scrunchies are more than just hair accessories; they are a subtle reminder of cherished moments.

The Duri Brand Identity

"Duri: Crafting distances into bonds, transcending spaces with a script of unity."

Duri: A Symphony of Senses Bridging Distances Duri transcends the conventional boundaries of a brand, embodying a poignant tribute to the universal experience of distance. It resonates with the soulful journey of individuals venturing away from their hometowns in pursuit of dreams, careers, and new beginnings. This brand stands as a sensory conduit, reconnecting them with the cherished memories of home. 69

Brand Identity: Duri’s identity is rooted in sensory nostalgia. It marries the tactile with the olfactory, creating a multi-sensory experience that transcends physical boundaries. The brand’s logo, packaging, and overall aesthetic embody warmth and familiarity, reflecting the essence of home and the bonds of family. The emblem of the brand, inspired by the founder’s grandfather – ‘Dadu’ – symbolizes love, resilience, and familial bonds, echoing the deep-rooted connections that Duri aspires to fortify.

Tone of Voice: Duri’s tone of voice is empathetic, warm, and reassuring. It speaks like a close friend or a comforting family member, acknowledging the challenges of distance while offering a sense of hope and connection. The language is simple yet profound, rich in emotional resonance, making every communication feel personal and heartfelt. 72

Color Palette: In striking contrast, Duri’s brand identity exudes a sophisticated and timeless elegance through its monochromatic black and white palette. This deliberate choice creates a visually appealing contrast, embodying the core essence of the brand in the realm of classic sophistication. The black and white theme serves as a symbolic representation of the universal tones of human experience, capturing the timeless and universal qualities that Duri strives to embody. This blend of warm, earthy tones on the website with the monochromatic brand identity reflects Duri’s commitment to balance and harmony. It represents a perfect union of the organic and the refined, echoing the brand’s dedication to bridging the physical and emotional distances between people. The brand’s essence, deeply rooted in the concept of ‘duri’ or distance in Hindi, is to connect those separated geographically, creating products that resonate deeply with the human spirit and the longing for closeness.

Duri’s online presence immerses visitors in nature’s warmth through an earthy and inviting color palette. The website, adorned with soft browns and warm terracottas, mirrors the comfort of the natural world, creating a welcoming and familiar ambiance. This intentional use of color draws visitors into Duri’s world, fostering a deep connection to nature’s elements. The design transcends aesthetics, weaving a visual narrative that resonates with the natural environment. It encourages exploration of Duri’s offerings in a space that feels inviting and grounded in nature’s serene beauty, seamlessly blending the digital experience with the tactile richness of the outdoors. 76 76

Imagery: Imagery centers around intimate photoshoots of the dummy products and the founder's grandfather, 'Dadu.' These images capture the essence of Duri - the emotional connection across distances and generations. The portrayal of 'Dadu' strengthens the brand's identity, symbolizing familial love and enduring bonds.

Packaging and Production for Duri: A Blend of Sustainability and Elegance Duri's packaging reflects a deep commitment to environmental responsibility and authentic design. Each product is thoughtfully encased in eco-friendly materials, harmonizing sustainability with aesthetic elegance. Biodegradable glass and handmade paper are used for their natural appeal and minimal environmental impact. Wood elements and cotton add a tactile quality, resonating with the brand's sensory ethos. Accents of vegan leather and jute pouches introduce a rustic yet refined touch. The use of shredded paper and newspaper as fillers, along with natural dyes and inks for printing and dyeing, further solidifies Duri's dedication to eco-conscious practices. This carefully curated packaging not only safeguards the products but also aligns seamlessly with Duri's values of authenticity, care, and respect for the environment. 79

Brand Messaging: Duri stands as more than a brand; it's an emotionally rich tribute to the bittersweet experience of distance. It connects those separated by geography with sensory experiences that evoke the warmth of home and loved ones. From touch-responsive books to scented personal items, each product is a tangible link to cherished memories. 'Dadu', representing the brand, is more than an image; he embodies the love and strength of family, echoing the deep-rooted longing for one's origins. 80

Memorable Brand Identity: Duri’s brand identity is anchored in the concept of ‘sensory nostalgia.’ Every element of the brand, from its visual imagery to its product design, should evoke a sense of comforting familiarity. The color palette is warm and earthy, reflecting the hues of home and hearth. The typography is elegant yet approachable, mirroring the brand’s personal and inclusive ethos. Packaging is designed to be tactile, inviting interaction and engagement, while product names are evocative, reflecting the emotional and nostalgic journey of the brand. In summary, Duri is not just a brand; it is a sensory bridge to the places and people we hold dear. It offers more than products; it provides emotional anchors, helping to diminish the miles and bring the essence of home and family closer, no matter the distance.

The Duri Brand Image Shoot

"Memory is a way of holding onto the things you love, the things you are, the things you never want to lose." - From the television show 'The Wonder Years'.

In this photoshoot for Duri, the brand’s ethos is brought to life through the dignified figure of ‘Dadu’, the founder’s grandfather, a poignant symbol of the brand’s homage to family and heritage. The setting is steeped in nostalgia, with each frame captured in elegant black and white, ensuring a timeless quality that transcends the transient nature of modern visuals.

"Through the script of Duri, distance becomes a canvas of connection."

The photography, executed with professional finesse, delicately balances light and shadow to accentuate the emotive depth within the familiar and intimate familial spaces. These images are composed to elicit a narrative, not merely of individuals but of shared experiences and the silent stories that everyday heirlooms and objects hold. Objects, rich with history, become key in the storytelling, each adding a layer to the emotional tapestry that Duri weaves. 85

Credit List: Photography and Production: Jasmer Singh and Team Cast: Kanwal Kumar Talwar Sandeep Talwar Ameena Talwar Sana Talwar Styling and Creative Direction: Sana Talwar

The image presents a deeply symbolic scene. The contrast of black and white enhances the emotional gravity of the scene, emphasizing the concept of “Duri” — the Hindi word for distance — rendered on paper and placed prominently on the ground. This logo, representing both the physical and emotional spaces that separate individuals, lies in the wake of someone who is walking away, suggesting a decision to embark on a path that may physically increase distance but emotionally aims to bridge it.

The person’s bare feet against the grass signify a groundedness and a deliberate choice, reflecting the raw, vulnerable nature of such journeys. It represents the bittersweet nature of departures — the pain of leaving mixed with the hopeful anticipation of new beginnings. The act of moving away from “Duri” symbolizes an ironic twist; it is not an act of creating more distance but an optimistic stride towards closing the gap, underlining the resilience of those navigating the complexities of long-distance relationships.

In essence, this image speaks to the strength it takes to venture into the unknown, driven by the belief that each step taken is filled with the intention of reconnection, and that despite the immediate increase in physical separation, the ultimate goal is to eliminate the space between hearts.

This image, a counterpart to the previous one with the "Duri" logo, deepens the narrative with its raw depiction of water footprints. Here, the transient marks are more than mere impressions; they are the silent echoes of a person's presence, a liquid testimony to the paths they have trodden. The black and white filter removes all distraction, focusing our attention on the essential elements: presence and absence, movement and stillness, connection and distance.

Just as the "Duri" logo signifies the emotional and physical distances in relationships, these water footprints represent the individual's journey within that context. Each step marks a point in time, a delicate dance between moving forward and the inevitable fading away. The bareness of the footprints captures the vulnerability and authenticity required to navigate the complexities of relationships stretched over miles. 89

In the broader story of distance and closeness, these footprints can be seen as moments of contact— intimate, fleeting, and personal. They are the imprints left behind, perhaps after walking away from the "Duri" symbol, embodying the steps one takes towards bridging the gap in a long-distance relationship. It is a walk of hope, each footprint a pledge that despite the increasing physical distance, the journey is towards emotional closeness, with the ultimate aim to reunite and erase the distance that separates. 91

Culminating in a powerful group portrait, the photoshoot is an ode to the enduring nature of familial bonds, an emotional testament that even amidst the inevitable passage of time, the connection of family remains a constant, resonating with a profound and inimitable sense of home. symbolizing the unity and strength of the family bond. This final image will stand as a testament to the brand’s core message: that no matter how far we roam, the heart of home remains with us, ever present and ever strong, just like the essence of Duri.

Thank you! 98