MOBILE, INC.
Peopleadoptingpetsathomeare increasingandsoisthespace forspecializedservices. People’sattitudetowardspetshas changedgreatly Whilebeingmore acceptingtothepetanimals,theyare alsobecomingsensitivetotheirneeds. Asapetparent,peopletodayofferpets anewandhealthylifestyle.
Peoplenolongerseepetastheirpet. Theyconsiderthemastheirchildren andtreatthemwiththesamecare. Fromfoodtogrooming,thepetlovers wantthebestfortheirfurrybabies.So, ifyouareoneofthesedogparents, thenyoumustalreadybefamiliarwith whatistobedonetotakeutmostcare ofthepets.Whetheryouareanewor experienceddogparent,ordebatingif youshouldgetapetornot,therearea fewthingsyoushouldknow
Grooming,morethanjustmakingyour petslookcute,makesyourpetsfeel morecomfortable.Whentheirfuris trimmedandtheirskiniscleaned,they feelfresh.Theynolongerfeelitchy andonecanseeapositivechangein theirdemeanor.
Petshaveanaturalinstinctofcleaning themselves.Ofcourse,thepets
Pets are not our whole life, but they make our lives whole
definitionofcleanmaydifferfromour definitionofclean.Sometimesourinhousecaretowardspetscanbealittle feistywhichcanmakethebathtime forpetslessthanpleasant.Alotof ownersfinditdifficulttobatheand groomtheirpets.Also,ifonetakesthe petforanoccasionaltrimwith clippers,thingscangetalittle dangerousforanon-cooperative animal.
Groomingisreallyimportanttoboth thepetandtheowner.Forinstance, somepetshavehighchancesof sheddingalotofhair,wherebyowners cangetontoariskofallergies.But,if thepetsarebrushedorshaved,the ownercancontaintheallergies,the
messyhouse,andthedisordersrelated toskinandhairaswell.Thustohelp theownerstakecareoftheirpetsin bestpossibleway,theprofessional mobilepetgroomerAussiePetMobile Inc.istheanswertoalltheworries.
Establishedintheyear1999,theAliso Viejo,CAheadquarteredcompanyhas growntobecomethenumberone brandinmobilepetgrooming worldwide.Itscommendableservice suchasqualitycare,convenience,and attentionhasenabledittoexpand rapidlyacrosstheUnitedStates.Inthe US,ithasover300unitswhichserve millionsofdogandcatowners.
ALeaderinMobilePetGrooming AussiePetMobilegroomingsalons offerastate-of-artmobilegrooming services.Thegroomingvansrun entirelyoffoflithiumbatterysystems andwithoutanyuseoffuelorfuel drivenpowergenerator.Thismakesits franchiseesthegreenest,andmost planetfriendlymobilegrooming service.
Eachmobilepetgroomingunitis customdesignedwithairconditioning, heat,electricity,andwater The spaciousvansandtheirinteriorhelps petsmaneuvereasilyandenhancethe groomer’sability.
AussiePetMobileconsiderspetsasa partofthefamily Thisisthereason whyitneverusescages,kenneldryers orharshchemicalsduringthe groomingprocess.Itmakesuseofthe productsthatareenvironmentfriendly andbringsahighlyorganizedand professionalapproachtoanimal grooming.
Thecompanymaintainsalimitedbut effectivemanagementteam.Itsonly objectiveistofocusontheneedsofthe franchisees.It’scertifiedandtrained groomerspamperthepetswith personal,100%cagefree,one-on-one
“ AUSSIE PET MOBILE IS A QUALITY PET GROOMING SERVICE THAT OFFERS AN EXCEPTIONAL FULL SERVICE GROOMING EXPERIENCE
“
attentioninthecomfortoftheirown driveway.
FranchiseeStrength
AussiePetMobileInc.franchiseesare providedwiththemostenvironment friendlygroomingplatformsotheycan provideamazinggroomingservices rightatthehomeofpetowners. Thefranchiseeshavehelpedshapethe journeyofAussiePetMobile.Several yearsago,thecompanyhad implementedaseriesofannual, regionalmeetingswhereallfranchisees wereinvitedtoparticipateinopen discussionstoempowerthesystem. Theinitiativehasworkedamazingly, asnewandveteranfranchiseesmeet facetofacetodiscussandimplement bestpractices.Everyone,including participantsandthemanagementteam leaveseachofthemeetingswith actionablestepstoimplementthathave aninstantandpositiveimpact.
TheIndustryScenario
Accordingtotheunderstandingof AussiePetMobileInc.,thepet industryintheUSAhasshownstrong andsteadygrowtheveryyearandthere isnosigntheprogressmightslow down.Itbelieves,petsareakeypartof mostoftheUSAfamiliesandtheir
The greatness of a nation can be judged by the way its animals are treated
demandforqualityandcaringservices forthosepetscontinuestorise.
Analyzingtheongoingandfuture trends,AussiePetMobile’sobjectiveis toprovideitsfranchiseeswithtools theyneedtosurpasstherestofthe industry.Itfeelsthatthecontinued growthbyitsexistingfranchiseesis crucialforitsdevelopmentinthe future.Itenvisionsimprovingits equipmentandproceduressothatthe franchiseescancontinuetheir exceptionalgrowth.
TheCornerstones
Advisingtheemergingentrepreneurs theteamsays,“runyourbusinesslean, monitorandcontrolyourexpenses,set
andtrackyourgoalsandifyouarea franchisor,likeweare,putyour franchiseesfirst”.
Ontherelationship-buildingjourney, whichislinedwithcredibilityand expertise,testimonialsfromloyal customersareacriticalpartofthe presenceofanybusiness.The companyispleasedtoprovidewith someinsightfulcommentscontained herein.Thisshowsitscomplimentary assessmentofitspresence:
FromTonyCarilo,Franchisee-In today’srapidlymovingbusiness environment,itisagoodfeelingto haveAussie’speoplebehindmetorun alltypesofscenarioswithandget greatadvice,help,encouragementand support.
FromJeffLichterman,Franchisee–Veryresponsive,despitebeingonthe WestCoast
Alwaysaddressesconcerns,evenifit’s nottheansweryouwanttohear Fostersagreatsenseofcommunity amongthefranchisees
FromMarkShaffer,Franchisee
MydecisiontobecomeaFranchise OwnerwithAussiePetMobilewas firstandforemostcontingentonhowI believedtheLeadershipofCompany wouldprovidesupportwhenneeded. I havebeenveryhappywithhowthat hasplayedoutinmyfirstyear
Ofcoursemybusinessismy responsibility. However,whenthere havebeenquestions,feedback,urgent mattersandevendifferencesof opinion,Aussie’sleadershipalways listensandwhentheyareneeded,don’t hesitatetohelp.Itisverymucha ‘partnershiprelationship’andthat makesmyfirstventureinto entrepreneurialismalotmore reassuring.
FromAnaAllison,Franchisee–HowAPMCorpsupportsmeasa franchisee:
WhenIfirststarted: ProvideallthetoolsIneededtoget started–manuals,inpersontraining. AnsweredmyquestionsasIopened mybusiness,andprovidedexamplesto helpguideme.Allowedmetobring ideastothemandreallylistenedand providedgoodfeedback
Asanestablishedfranchisee: Establishesbusinessrelationshipswith vendorsthatcanhelpmybusiness growormakethingslessexpensivefor me.Opentoideasthatcouldbetterthe franchiseasawhole.Itprovidesa networkofqualityownersthatcan shareideas,providesupport,andhelp resolveproblems.Strivestomaintain theintegrityofthebrandalways LookstothefuturetoensurethatIcan continuetogrowmybusiness
FromAlexisHeydt,FranchiseeAsanAussieFranchiseownerIalways knowthathelp,ifneeded,isnever morethanaphonecallaway.No matterwhattheissueistheyalways workwithmeuntilasolutionisfound.
FromDarleneJacobson,Franchisee –
HowdoesAPMsupportusas franchisees?Monthlywebinartokeep uptodateontrends,CRMupdates, andmarketingsupport. Provideguidanceandcounselon runningabusiness,recruitingand retentionofemployees,pricing,and growth,etc.Accesstoalibraryof documents,processguidelines,best practices,vendors,partandproduct listings.Discountsonproductsand serviceswithapprovedvendors. Detailedguidanceonmaintainingand repairingtheequipmentusedinthe business.
FromMaryBrimhall,FranchiseeAussieCorphasalwayswithout hesitationassistedmewithany obstaclesthatmayarisebeingafirsttimefranchiseeowner. Especiallymy
firstyearinoperation,theynever hesitatedtoassistmewithany challengebigorsmall. Irespectand appreciatetheiryearsofexperience andenormousknowledge.
FromJohnComerford,Franchisee–Operationalsupportwithinanhouror less,oftenwiththerightsolutions immediately.Recentlynegotiated Servicesupport24/7,forvantopics, repairadviceandwarranty/vendor interface.Industryleadingmarketing supportandsystemsupport,bothwith theirquickresponseteams.Merging commonvendorsintoamacro franchisorview,loweringimpactfees. Monthlyfranchiseemeetings,along withannualRegionalsandanactive FBPage,invitessharingofchallenges, solutionsandexperiences.
Technology,technique—nameit, theworldhasbestowedsome remarkablyadaptive implicationsandstimulatedtheminto becomingaglobalbrand.Yet,many organizationsarestrivingtoattainthe fullbenefitsofbeingaglobally recognizedbrand.Tostretchout confinements,variousorganizations oftenofferfranchiselicensesto franchiseownersinpotentially profitableregionsforacquiringabetter customerapproach.Insteadofstarting fromascratch,anindividualcan purchaseafranchiseandstartwitha provenbusinessmodelthathasamore probabilityofachievingsuccess.
Withadequatemanagementand guidance,onecaneasilyflourishinthe businessworld.Franchisebusiness strikesdowncertainhardshipsand strugglesthatmightbefacedinthe start-ups.Choosingfranchise
businessesoverastart-upcouldprove asabetteridea,asithasmorefruitful benefitsthatofanyinitial-staged businesses.
AnEstablishedOpenSystem
Unlikeanystart-ups,afranchise businessallowsanindividualtocarry outtheoperationdirectlyfromthe establishedfoundation.Frombrand cultivationandmarketingtofuture plansandcustomerbase,anew franchiseownerisblessedwithalmost everything.Anoutletofafranchise ensurestheideaoffollowingthe similarbusinessmodulesand operationalmethodscanbemore effective.And,implementingsome newtweaksinsuchabsoluteaspects makesthetaskeasierforadistributor
Inaddition,italsoallowsprofessionals tooverviewthebusinessreportsand keyperformanceindicatorswhichaid
onetoadaptandmakeappropriate businessdecisions.Besides,astrong supportsystemisoftenanecessity ratherthanawant.Itsupportsan individualinmaintainingbalance betweenbothindependentideologies andthebrand’sbusinessmodules.The supportmostlyincludesthevast knowledgeaboutthefranchiseandan expertiseoutlookonproducts.With suchsystem,manynewbusiness personalitiescanperpetuallysustainin themassivemarkets.
LessriskfactorandHigherSuccess Rate
Oneoftheprimaryconcernfactorand themisconceptioninfranchise businesslieswithinthelimitationof autonomy.Unlikeindividual enterprises,afranchisebusinessmight befacingsomeproblemsregarding receivingafullscaleautonomywhich canbeoverruledthereafter.Itrequires
compassionoverchoosingafranchise whichismoresuitablewitha purchaser’sbusinessethics.This reducestheriskofbeingdominatedby franchisorsandotherinvestorentities andhelpsindraftingownrulesto followon.
Thoughafranchisecomeswithawellestablishedplatform,itdoesrequire consistenteffortsonbringingthe organizationupwards.Accordingto variousreportsandfacts,ithasbeen alsostatedthatthesuccessrateof franchisebusinessisquitehigherthan anindependententrepreneurial venture.Asfranchiseesoperateundera systematicbusinessmodel,theygetan indirecttraininginmarketingaswell asstaffhandling.Withalarge-scale marketing,thefranchiseescan promptlyattainmorecustomer attractionresultingintoahigher growthrate.
InstantCustomerAccess
Customerengagementisoneofthe mostcrucialanddifficultprocessesina businesstobear Togainmorenumber ofcustomers,anorganizationhasto investtheirtimeandeffortson processingvariousmarketingaspects. Incaseoffranchisebusiness,theodds arequitesimilarbutwithfewerefforts. Asmostoffranchisebrandshavea nationaloraglobalrecognition, franchiseesarerequiredtocontribute intoa“marketingbudget”through whichtheparentcompaniescould processoutanextensivepromotion campaigns.Meanwhile,franchiseecan alsostartanindependentcampaignin ordertogaininstantcustomer engagement.
Belowaresomemethodsthrough whichfranchiseescanupliftthe business,independently
Focusingontargetaudiences—instead ofexaggeratingovercustomer approaches,onecannarrowdownthe targetaudiencestohighlyqualified prospects.Itallowsbusinessownersto concentrateandcomeupwithbest prospectstodeliver
Return-policy—beingthemost traditionalandeffectivewaytoattract customers,utilizingreturn-policiesin franchisebusinesswillaidthe franchiseestogetbettercustomer approach.Providingsomethingin returnandofferingvariousschemes helpsincreatinganadversemarketing network.
HowFranchiseBusinessworks?
Quiteafewrequirementsareneededto befulfilledbyaprospectivefranchisee ownerinordertogetqualifiedfor licensingthebrand’sname.The qualificationrequirementssignificantly varyfromonefranchisortoother.It oftenincludesmaintainingahighernet worthandagoodcreditscorefora largerinitialinvestment.Inaddition,a franchiseemustbehavinganother sourceofincomealsoan industry/managementexperiencefor guidingbusinesseffectively.
Subsequentlyconsideringallthe factors,thefranchisordetermines whethertheprospectiveowneris worthyenoughtobequalifiedforthe businessornot.
AFranchiseagreementincludescertain setsoftermswhicharerequiredtobe followedbythefranchisees.After beingqualified,anindividualsignsan agreementwherehe/shehastopaya franchise-feeinordertoacquirethe licensetousethebrandsnameandits businessprocesses.Simultaneously, thefranchisorassistsfranchiseeswith allocation,supplierconnections,storemanagementandstafftraining. However,italsobestowsvariousfacets likespecifictestedoperatingsystem, withcreativemarketingstrategies.
Initially,theopportunitiesof implantingreinventioninfranchise businessarenarroweddownasthe focusofafranchiserisondeliveringa consistentexperienceacrossallthe locations.Amultiplefranchised locations,afranchiseecaneasilyattain increasedpurchasingpower.Also, Franchisebusinessallowsbusiness personstobeflexibletotrynew productsorservicesinordertotestin thereal-timemarketscenario.Thusby consideringaboveaspects,itcanbe concludedthatthefranchisebusinessis mostsecureandbestoptionto investin.
YOUR TRUSTED PAYROLL SERVICE PROVIDER
Foranybusinesstothrive,keenattentionmustbe paidtoeveryinternalprocess,whetheritbeintricate orsimple.Theseprocessesarewhatstrengthena businessmodelandaidinitssmoothfunctioning.Fora smallbusinessowner,attimes,outsourcingoneofthemany processescomesintothepictureforvariousreasons.But whatdrivestheoutsourcingofaprocesssuchaspayrolland accounting,is trust
CustomersofPayrollVaulthaveclearlyexhibitedthistrust andknowthatthey’veoutsourcedanessentialpartoftheir operationstotherightcompany.Inthefollowinginterview withSeanManning,CPA,CFE,CEOandFounderof PayrollVault,wedelveintothenuancesofaccountingand payrollservicesfranchising.Seanalsoprovideshis opinionsoftheindustryandbriefinsightsintowhatmakes hiscompanythemostsoughtafter
Belowarethehighlightsoftheinterview:
Canyougiveourreadersabriefoverviewofyour companyanditsvision?
PayrollVault’svisionistobethemostrecognizablepayroll outsourcingcompanywiththehighestcustomer satisfaction.
Payrollserviceranksinthetop3ofthemostoutsourced businessservicesbybusinessowners.Franchiseownerscan tapintothegrowingindustryandservicethesmallbusiness market.Smallbusinesses—typicallycompanieswith100or lessemployees—accountforover90%ofbusinessworldwide.
Isawthesmallbusinesssectorasamuch-underserved marketforpayrollservicesandthatiswhyIdecidedto moveintofull-servicepayrollandhelpsupportthesmall
businesscommunity.
PayrollVault’snichedemographiciscompanieswith1-25 employees.Manyofthesesmallsizedbusinessesareina ‘do-it-yourself’modefortheirpayrollwhichcanleavethe businessowneratriskforcomplianceissuesandtheycan struggletokeepupwiththeever-changinglegislation. Moreover,industrydatashowsthatDIYbusinessowners endupspending18%moreontheirpayrollthanifthey weretooutsourceit,andthentheycanreducetheirriskfor non-compliancedramatically.
Whatarethecutting-edgeservicesofferedbyPayroll Vault?
PayrollVaultpartnerswithThomsonReuters,aleading providerofbusinesspayrollsoftwaresystems,toprovide technologiesrequiredforcompletestart-to-finishpayroll processing.Theenginearoundpayrollservicemustbe strong,andIhavehadaverystrategicpartnershipwith Thomsonforseveralyears.ThealignmentwithThomson ReutersensuresthatPayrollVaulthasoneofthebest softwaresolutionsavailableforourclientswithsecureand worldclassdatastorage.
OtherpreferredvendorpartnerstoPayrollVaultprovidethe workforcemanagementsolutionstosupportthebusiness owner.Employerandemployeeportalshelpkeeppayroll informationattheirfingertips.Ourfranchiseofficesuse clientrelationshipmanagementsoftwaretotrackclientand leaddata,reporting,KPIs,supportinformationandtraining library,andthesoftwarehasanintranetsystemso franchiseescancommunicateandsupporteachother.
Whatarethespecialfranchiseestrengthsthatmake yourcompanyuniquefromitscompetitors?
PayrollVaultishighlyvisiblewithinour localcommunitieswhileexpandinga strongnationalfootprintandprovidesa one-to-oneclientapproach.Whenour clientsneedassistance,wepickupthe phoneandanswerquestionsinreal-time–nocalloroverseasprocessingcenters. EverythingisdoneatthelocalPayroll Vaultofficemakingusthego-toexperts forbusinessowners.Weunderstandthat timeisoftheessencewhenoperatingand managingasmallbusiness,andwepride ourselvesonbeingmoreofanadvisoror consultantforourclients.Ourgoalisfor eachbusinessownertohavethe opportunitytowork‘on’theirbusiness andnot‘in’theirbusiness.
TheabilityoftheTeam,fromthe Corporatetothecommunityofficelevel, toproactivelyplanandreactwhenglobal circumstancesoccur,isbeingproven duringtheongoingCOVID-19pandemic. PayrollVaultalreadyhadsoundbusiness systemsinplacetosustainamobile approachtovirtuallyanysituation.Dueto theamountofshufflingthenationhadto do,asasystem,wedidn’tskipabeatand maintainedtheintegrityandpromiseof personalizedcommunicationandaccess withourclients.
Atthefranchiselevel,theTeamhasbeen abletoshiftplannedhostedconferences andDiscoveryDaystovirtualevents easilyandeffortlessly Theresulthas continuedtodisplayandbuildtrustand integrityatalllevelsofthebusiness.This globaleventhasallowedustoshowour clientsandfranchiseprospectsthatthis businesscantruthfullyberunfrom anywhere,anytime.
Describetheexperiences,achievements orlessonslearnedthathasshapedthe journeyofPayrollVault.
Asuccessfulbusinessjourneycreates severalexperiencesthathaveanimpact onthecompanyanditsfuture.Whatis mostperceptibleisthecultural developmentatPayrollVault.When peopleareallowedandencouragedto helpcreateandmoldthecultureandgiven
Sean Manning CPA, CFE, CEO and Founder
asafeenvironmenttoexperimentandmakemistakesthat aredesignedtoadvancethebusiness,everyone’spassionin theircareerpathcreatesexcitementandnewopportunities. Theculturebecomesoneofboldideasandconfidentrisk. AnotherareathatallowedPayrollVaulttoflourish organizationallyandbedynamicisourcommitmenttoan energeticvisionthatissupportedbyathought-outprocess describedasourSuccessFramework.
Lessons–enjoytheprocess.Whetheritisgoingbacktothe drawingboard,revisitingsystemsandprocessesthatcanbe moreefficientwithaddedtechnology,orcheckinginwith eachteammembertoensuretheyareontheirpreferredpath tosuccess.It’sapieceofthejourneythatcannotbe overlookedorunderstated.
WheredoyouenvisionPayrollVaulttobeinthelong runandwhatareyourfuturegoals?
PayrollVault’sgoalistobethechiefsmallbusinesspayroll partnerandtrustworthysmallbusinessresourceinlocal smallbusinessandprofessionalcommunitiesacrossthe nation.OneofthehighestvaluesPayrollVaultholdsis integrity.
Iseeuscontinuingtoexpand–increasingournumberof franchiselocationsandsupportingfranchiseesatisfactionis atitspinnaclewhilepreservingunrivaledandhighly personalizedclientrelationshipsandservice.
AboutSeanManning
Seanhasexceededtheconventionalstandardsofthe accountingindustryandinspiredentrepreneursnationwide. Asasecond-generationCPA,forthepast30years,Sean’s masteryofsuperlativeclientrelationshipmanagementand strategicmarketinghasgrownhiscompaniesremarkably. Withforwardthinking,hecontinuestopioneeran innovativeapproachtotheaccountingindustry
Technologicallydriven,hewasamongstthefirstto transitionhisaccountingfirm,InsperienceBusiness Services,toapaperlessenvironmentin2005andestablish clientportalstoincreaseaccess,efficiencies,andsupport.
Reveredbyhispeersasa“thought-leader”,heissought aftertospeakandinvigoratetheindustrywithhisout-ofthe-boxideas.Seanisamasterofmanagingandleading people.Hedoesn’thirepeopleforjobsinhiscompanies,he offersthemcareers,andhascreatedanunparalleledculture toinspirehisteamandtheclientstheyworkwith–all leadingtogrowthandsuccessforeveryoneoneverylevel.
In2008,Seanseparatelybrandedhispayrolldivisionto
PayrollVault.Evenintheheightoftherecession,Payroll Vaultgrewatarateofapproximately125%annually–testimonythatbusinessownerslikewhatSeanandhisteam aredoingto“Re-Define”thepayrollindustry
In2011,SeanwasfeaturedonthecoverofCPAPractice AdvisormagazineforhissuccesswithPayrollVault.His phonestartedringingfromaccountantsacrossthenation inquiringabouthissuccesswithpayroll,whichthen launchedthecompanyintothefranchisearenainQuarter4 2012.PayrollVaultisrecognizedasa‘disruptivebrand’as theonlypayrollandworkforcemanagementservices franchiseintheindustry
WhyPayrollVault?-knowfromtheclientsand franchisees:
“Therearemanyfacetsthatcomewithowningasmall businessandpayrollisn’talwaysaseasyasitseems.The numberofhoursspentpreppingandprocessingpayrollwas timethatIdesperatelyneededback.Theamountoftimeit tooktoprocesspayrollandkeepupwithmonthlyand quarterlytaxes,itdidn’ttakemuchtopersuadethatwe neededtooutsourceourpayroll.It’simportanttomethat notonlydomyemployeesgetpaidinatimelymanner,but alsothedetailsoftaxesbetakencareofaswell.ThetimeI getbackfromdoingpayrollmeansmoretimewithmy customers,employees,andevenmyfamily.Ihavefull confidenceinPayrollVaulttomeetallmypayrollneeds. Theyknowwhatit’sliketohaveasmallbusinessandthe importancepayrollplays.Let’sbehonest,theymakeme lookgoodanddeliverontimeeverytime.”
-GretchenButler(client) Owner,Butler’sTrueValueHardware Madisonville,KY
“Iamimpressedwiththecommunitysupportgivenday-todayamongnotonlythePayrollVaulthomeofficebutthe Franchiseesasawhole.Themutualrespectandavailability ofsupportinthePayrollVaultcommunityisoutstanding.”
-SeanPettit,FranchiseeOwner PayrollVault SanAntonio,TX
“PayrollVaultcontinuestoupgradeandinnovateinthe developmentofthebrand.Eachyearbringsmorequality andinnovationtothefranchiseesandmarketsweserve.”
-DebraSchill,FranchiseeOwner PayrollVault Columbus,IN
