THE TOP TO LOOK FOR IN 2025 INDUSTRY INSIGHTS
Decisive or Adap ve?
Balancing Strength and Flexibility in Leadership
INDUSTRY INSIGHTS
The Leadership Reset Naviga ng Change with Resilience and Agility
Arun
Ganapathi Senior Manager, Software Development Oracle
ARUN GANAPATHI REDEFINING LEADERSHIP THROUGH RESILIENCE, CURIOSITY, AND INNOVATION
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Editorial Transforming Complexity into Impact Ineverygeneration,thereemergesaleaderwhosejourney
defiesconvention,whosevisionreshapesindustries,and whoseresolveinspiresbeyondborders.ArunGanapathiis onesuchleader.HailingfromSouthIndia’scottonbelt—aregion wherethemajorityofroadstraditionallyleadtotextilesand fashion—Arunchartedapathdefinednotbylegacy,butby curiosity,intellect,andanunyieldingdrivetosolvecomplex problems.
Fromanearlyage,Arundisplayedaremarkableinclination towardunderstandingthemechanicsoftheworldaroundhim. ThisinnatecuriosityledhimtotheMadrasInstituteof Technology,aninstitutionsynonymouswithinnovationand excellence.Here,Arunnotonlyhonedhistechnicalacumenbut alsoimbibedcriticalvirtues:perseverance,humility,and adaptability.Theseprinciples,hewouldlaterattest,becamethe bedrockofhisprofessionalandpersonalethos.
Arun’scareer,thoughbeginninginmodestcircumstances,has evolvedintoaglobalnarrativeofimpactandingenuity AtOracle Corporation,hequicklydistinguishedhimselfbytackling enterprise-scalechallengeswithclarityandprecision,earninga reputationfortransformingcomplexityintoactionablesolutions. HistenureatEmersonNetworkPowermarkedadefiningchapter, wherehiscontributionstothegroundbreakingTrellisPlatform drewrecognitionfromleadingtechnologypublicationsand industryawardsalike.Today,asSeniorManagerofSoftware DevelopmentatOracle,Arunleadsmulticulturalteamsspanning continents,translatingvisionintomeasurableresultswhile nurturingtalentacrossdiversegeographies.
-Alaya Brown WhatsetsArunapartishisleadershipphilosophy,rootedin flexibilityandempathy.Whethernavigatingglobalcrisesor drivingtechnologicalinnovation,heconsistentlyemphasizes human-centereddecision-making,demonstratingthattrue leadershipbalancesstrategywithcompassion.Hisstoryismore thanachronologyofprofessionalmilestones—itisatestamentto resilience,creativity,andthepowerofcuriositytransformedinto purpose.
AswepresentArunGanapathiinour“TopLeadertoLookforin 2025”feature,wecelebratenotonlyhisachievementsbutalsothe principlesthatdefinehim:acommitmenttoinnovation,an unwaveringdedicationtohumanvalues,andthecouragetoforge apathlesstraveled.LeaderslikeArunremindusthatthefutureis shapednotjustbyexpertise,butbyvision,empathy,andthe relentlesspursuitofpossibility.
Arun Ganapathi Redefining Leadership Through Resilience, Curiosity, and Innovation THE SIGNATURE STORY
16 Decisive or Adaptive?
Balancing Strength and Flexibility in Leadership INDUSTRY INSIGHTS
18 INDUSTRY INSIGHTS
The Leadership Reset Navigating Change with Resilience and Agility
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TheTopLeadertoLookforin2025
T H E S I G N AT U R E S TO RY Arun Ganapathi Redefining Leadership Through Resilience, Curiosity, and Innovation
Arun Ganapathi Senior Manager, Software Development
Oracle
AyoungboyfromSouthIndia’scottonregion, wherethemajorityoftheroadsleadtotextilesand fashion,tookadifferentroute,onedrivenby curiosity,physics,andanunwaveringwilltosolve problems.Thatyoungman,ArunGanapathi,wouldgoon toforgeapathcharacterizedbytenacityandinventiveness ratherthantradition.Hisquestforknowledgeledhimtothe MadrasInstituteofTechnology,aschoolrenownedfor producingtrailblazers,wherehelearnedmorethanjust technicalknow-how;healsoembracedperseverance, modesty,andflexibilityasvirtuesthatwouldlastalifetime.
Hiscareertookofffrommodestbeginningsandbecamea worldwidejourney Aftergraduatingfromcollege,hebegan workingatOracleCorporation,whereherapidlybecame involvedwithenterprise-scaleproblemsandestablishinga reputationforclearlyaddressingcomplexity.Adetourto EmersonNetworkPowersawhimcontributingtothe groundbreakingTrellisPlatform,earningrecognitionin leadingtechnologypublicationsandawardsforhis inventiveapproach.AfterrejoiningOracle,heisadvancing graduallytothepositionofSeniorManagerofSoftware Development,whereheiscurrentlyleadingmulticultural teamsacrosscontinents.
Hisleadershipphilosophyisbasedonflexibilityand empathy,whichishelpinghiminnavigatingthroughcrises liketheepidemicandtodefinehisinfluencetoday.Histale isoneofinventioninlinewithhumanvalues,curiosity transformedintopurpose,andresiliencemoldedinto leadership.
RootsinResilience Arun’sstorybeginsinatownnestledinIndia'scottonbelt, wheretextilemanufacturingdominatedtheeconomic landscape.Whilehiscontemporariesnaturallygravitated towardsfashionandgarmentdesign,youngerhimfound himselfcaptivatedbyphysicsandproblem-solving.This earlydivergencefromconventionalpathswouldbecome thedefiningcharacteristicofhiscareer.
"Physics fascinated me from a young age. While others saw established industries, I saw puzzles waiting to be solved," hereflects. ThiscuriosityledhimtotheprestigiousMadras InstituteofTechnology,thesameinstitutionthatshaped India'sformerPresidentandrenownedscientist,Dr.A.P.J. AbdulKalam.
Theinstitute,establishedbeforeIndia'sindependence, providedmorethanjusttechnicaleducationitinstilled
valuesofpersistence,resilience,andhumilitythatwould guidehimthroughtheinevitableupsanddownsofhis professionaljourney "Every setback became an opportunity to learn, and every achievement reminded me of the importance of consistency and commitment," heexplains.
TheOracleFoundation Arun’sprofessionalodysseybeganatOracleCorporation immediatelyaftergraduation,amovethatwouldshapehis understandingofenterprise-scalechallenges.Theearly yearsimmersedhimincomplexidentityandaccess managementsystems,teachinghimthatsoftwares mustultimatelyservepeoplebybeingagile, scalable,andresilient.
Histrajectorytookaninterestingturnwhenhe brieflyjoinedEmersonNetworkPower,where heplayedapivotalroleindevelopingthe TrellisPlatform,agroundbreakingdata centerinfrastructuremanagementsolution thatgarneredcoverageinprestigious publicationslike The Economic Times CIO Thisachievementearnedhimthe"Starof theSprint"awardandestablishedhis reputationasaninnovativetechnologist.
"That experience taught me the importance of looking beyond traditional boundaries. Innovation often happens at the intersection of different disciplines and perspectives," he notes.
ReturningStronger WhenArunreturnedtoOracle,hebroughtenhanced technicalexpertiseandindustrycredibility.Hiscareer evolvedfromindividualcontributortoteamleader, eventuallyascendingtoSeniorManagerofSoftware Development.Today,heisleadingaglobalteamspanning theUnitedStates,Mexico,andIndia,whilecollaborating withpeersacrosscontinentsfromtheUKtoAustralia.
Hisleadershipphilosophycentersonasimpleyetprofound principle:"Building at scale requires attention to the right priorities and a framework to operationalize and support these priorities."Thisapproachhasenabledhiminguiding nhisteamsthroughcomplexmodernizationinitiatives, includingthetransformationofOracle'sIdentityStackand pioneeringcontainerizationinenterpriseidentityandaccess management.
Physics fascinated me from a young age. While others saw established industries, I saw puzzles waiting to be solved.
ThePandemicPivot TheCOVID-19pandemictestedleadersworldwide,but Arunvieweditasanopportunityfortransformationrather thanmerelysurvival.Asorganizationsscrambledtoadapt toremotework,histeamacceleratedtheirevolutionfrom traditionalagilemethodologiestowhatheterms"hyperagile"processes.
"We restructured workflows to increase flexibility, embraced asynchronous communication across time zones, and prioritized empathy alongside efficiency," heexplains.The resultsspokevolumes:histeamnotonlymaintained productivitybutemergedstronger,withelevatedclient satisfactionandanagileculturepreparedforfuture challenges.
Thepandemicperiodsawsignificantinnovationsunderhis leadership,includingenhancedidentitymanagement features,zero-touchsecurityconfigurations,andautomated customersupportaccessmodules.Thesesolutionsdelivered tangiblevalue,achievinga40%reductioninoperational costsand75%fewersecurityincidentsformajorhospitality clients.
RecognitionandImpact Arun’scontributionshaven'tgoneunnoticed.His achievementsspanmultipleprestigiousawards,from Oracle'sArchitectsChoiceAward(FY23)totheOracle HospitalityR&DHallofFameAward(FY22).The chronologicalprogressionofhisrecognitionincludesthe ExcellenceinTechnologyaward(Q4FY09),MostValuable Playerawards(FY09,FY10),StarPerformer(FY15),and therecentStayStrongAward(FY23),illustratesconsistent excellenceovermorethanadecade.
Beyondcorporaterecognition,heearnedprestigious membershipsinIEEEasaSeniorMemberandSigmaXias aFullMemberpositionsawardedtoselectfewfor sustainedexcellenceandinnovation.Hisworkhasattracted mediaattentionfromoutletssuchasAnalyticsInsightand InternationalBusinessTimes,extendinghisinfluence beyondOracle'swalls.
ThePhilosophyofAdaptiveLeadership WhatsetsArunapartisn'tjusthistechnicalprowessbuthis philosophicalapproachtoleadership.Heviewsleadership as "the ability to embrace uncertainty rather than avoid it," drawinginspirationfromanobservationthatresonates
deeplywithhisexperience: "History is full of surprises whether in technology, biology, or even football. The ones who thrive are not those with the most perfect plans, but those who can adapt the quickest when the unexpected happens."
Thisphilosophymanifestsinhisdailymanagementstyle. Ratherthanmicromanaging,hefocusesonempowering teamswithframeworksandautonomy."Leadershipisn't aboutdoingeverythingyourselfbutaboutenablingothers toexcel,"heemphasizes.
BalancingAct Despitehisprofessionalachievements,Arun maintainsthattruesuccesscannotcomeatthe expenseofpersonalwell-beingorrelationships. Asafathertotwochildren,asonanda youngerdaughter,hedrawsinspirationfrom theircuriosityandadaptability. "They constantly remind me of the importance of curiosity, joy, and patience qualities that influence how I lead and work," heshares.
Hisapproachtowork-lifebalancereflects hisadaptiveleadershipphilosophy.Rather thanviewingprofessionalandpersonal commitmentsascompetingforces,hesees themascomplementaryaspectsofafulfilling life. "There are phases when work demands more attention and others when personal commitments take precedence. The key is adaptability," henotes.
VisionforTomorrow Lookingahead,Arunremainsfocusedonsolving complexchallengesintherapidlyevolvinghospitality industrythroughcloud-nativeidentityandaccess managementapplications.HiscurrentroleasSenior EngineeringManagerallowshimtocombinetechnical expertisewithbusinessinsight,creatingsolutionsthat enhancesecuritywhileenablingseamless,scalable customerexperiences.
Hisappetiteforbusinessstemsfromcuriosityandthe desiretocreatemeaningfulimpactonascale. "Business isn't just about growth in numbers, it's about building sustainable solutions that deliver value to customers and society," heexplains.
Every setback became an opportunity to learn, and every achievement reminded me of the importance of consistency and commitment.
Growth and success are rooted in continuous learning, unwavering resilience, and the courage to embrace change. Embrace curiosity as your
guide, push beyond comfort zones, and cultivate empathy to lead with purpose. WisdomforAspiringLeaders Forthoseaspiringtoleadershiproles,Arunisoffering practicaladvicerootedinexperience:cultivatingeffective communicationskills,embracingdecisivedecision-making, andmaintainingunwaveringintegrity.Heemphasizesthe criticalimportanceofadaptabilityintoday'sdigital landscapeandadvocatesforcontinuouslearningasa cornerstoneofleadershipdevelopment.
"Seek mentorship, invest in upskilling, and remain curious about emerging technologies. A growth mindset empowers leaders to navigate challenges and spot opportunities," he advises.
Mostimportantly,hestressesthesignificanceofteam building: "Your success depends on the strength of your teams. Empower your people, encourage ownership, and cultivate psychological safety so innovation thrives."
TheGanapathiMantra Whenaskedabouthismantraforgrowthandsuccess, Arun’sresponsereflectshisjourney: "Growth and success are rooted in continuous learning, unwavering resilience, and the courage to embrace change. Embrace curiosity as your guide, push beyond comfort zones, and cultivate empathy to lead with purpose."
Hebelievesthateverychallengepresentsanopportunityto innovateandimprove,andthattruesuccessliesnotjustin personalachievementsbutinthepositiveimpactcreatedfor others. "Stay humble, remain passionate, and never stop striving to become the best version of yourself," he concludes.
Astechnologycontinuestoevolveatbreakneckspeed, leaderslikehimdemonstratethatsuccesscomesnotfrom havingalltheanswers,butfromaskingtherightquestions, embracingchange,andmaintaininganunwavering commitmenttoexcellence.Inaworldfullofsurprises,heis standingreadytoadapt,innovate,andleadonechallengeat atime.
FromthecottonfieldsofsouthernIndiatotheglobalstage ofenterprisetechnology,hisjourneyisanillustrationthat trueleadershipisn'taboutavoidingdifficultiesbutabout embracingchange,adaptingquickly,andremaining committedtoexcellence.Ashecontinuestoshapethe futureofidentitymanagementandcloudcomputing,his storyservesasaninspirationforaspiringleadersworldwide reminderthatwithresilience,curiosity,andhumility,any challengecanbecomeanopportunityforgrowth.
Decisive or Adaptive? Leadershipistypicallyframedasadichotomy:
decisivenessoradaptability.Decisiveleadersare toldtobefirm,strong-willed,andmakebig decisionsquickly Adaptiveleadersarerewardedforbeing adaptive,receptive,andforshiftinggearsamidstshifting dynamics.Butintheuncertainbusinessclimateoftoday, thebestleadersknowthatneitherisbetter,butboth.
ThePowerofDecisiveness Decisivenessishavingtheabilitytomakesound,timely decisions,particularlyinsituationsofpressure. Decisivenessbuildsconfidenceinteams,providesclear direction,andinitiatesaction.Pressuredecisivenesscan preventgridlock,clarityinconditionsofuncertainty,and seizeopportunitiesbeforeotherindividualsact.
Butdecision-makingalonewillnotbeactedon. Dogmaticallycommittedordogmaticleaderswillmost likelyrefrainfromembracingnewinformationorfrom doingtherightthinginthefaceofshiftingsituations. Adaptabilitymustbeinvolved,ordecisivenesswillbecome acurseandnotablessing.
TheRoleofAdaptability Flexibilityandresponsivenessarethusmorethedomainof adaptability.Leadersofadaptabilityareopentoambiguity, visionaries,andabletopivotaccordingtonewinformation orunexpectedevents.Adaptabilityiscalledforinanera markedbytherelentlessdrumbeatoftechnologychange, erraticmarkets,andchangingexpectationsofthe workforce.
Adaptiveleadersbelieveinlearningculture,beingopento perspectives,andthinkfailuresareinnovation opportunities.Theyarenotreactivebychancebut deliberatelyreactive,usingknowledgeandwisemindednesstoguideincrementalchoices.
TheStrength-FlexibilityTension Thesecretisstrikingbalancebetweendecisivenessclarity andopennessflexibility.Decisivenesscondensedout creativityandresponsivenesstoanextreme,yettoomuch flexibilityleadstoindecisionandnodirection.Situational leadersabletostrikethisbalancedevelopa"both/and" thinkingwithinthemselves,realizingthatstrengthand flexibilityarecomplementaryratherthancontradictory
Goodleadersalsounderstandthatthebestblendof decisivenessandflexibilityvarieswiththesituation.At timesofcrisis—e.g.,surpriseeconomicshocks,operational failure,orassaultsonreputation—thesituationcallsfor decisiveness.Theteamsrequiretobeguidedtobe transparent,tomakedecisionsinachangingsituationvery quickly,andtoberesoluteinunscriptedmoments.
Flexibility,however,supportslong-termstrategic initiatives,innovationinitiatives,andorganisationalchange. Intheseinstances,theleadershavetolistencarefully, respondseveraltimestofeedback,andchangeasconditions change.
Situationaljudgmentenablesleaderstoadjusttheirstyleto suitasituationbymovingbetweendecisivenesswhenthere hastobeasenseofurgencyandflexibilitywherelearning anddiscoveryareessential.
DevelopingaCultureThatEncouragesbutAlso Punishes Goodleadershipisnotapersonalcharacteristic. Organisationsthrivewhendecisivenessandadaptiveness areembeddedinculture.Cleardecision-makinghabitsand accompanyingaccountabilitysystemsassistwithtaking decisiveaction.Experimentationculture,feedback,and psychologicalsafety,ontheotherhand,assistwithadaptive thinking.
Leaderspossessingthisdualcapabilitysetthetonefor teams,demonstratingthatconfidenceandflexibilityare achievable.Overtime,thisdevelopsresilience,creativity, andsustainableperformanceacrosstheorganization.
EstablishingPersonalLeadershipAgility Developingstrengthandflexibilityneedstobeestablished throughintentionaleffort.Leaderscancreatethisagilityby:
• Reflectingonpreviousdecisions:Thoughtswhenthey wereeithertoorigidortooconservativeintryingto thinkabouthowtheymayhavebeenabletodoit differently.
• MultipleSourcesofGenesis:Meetingwith stakeholderswhothinkdifferentlyinordertomake morebalanceddecisions.
• Makingsmalliterations:Attemptingsmallexperiments tofigureouthowtomakeacourseadjustmentwithout abandoningstrategicdirection.
• EmotionalIntelligenceCoordination:Levelheadednessunderstressandanearforconstructive criticismhelpstodetermineaswellasadaptive capability
Throughsustainedpractice,leadersdeveloptheabilityto switchovereffortlesslybetweendecidingandadaptingas situationsrequire.
TheStrategicAdvantage Executiveleaderswhoexcelatweddeddecisivenessand agilityhaveastrategicadvantageinaspeed-tracked environmentofchange.Theygetresultsthroughtimely, well-thought-outdecisionsandareresilientandadaptable inthefaceofuncertainty.Two-waycapabilityenables organizationstoadapttodisruption,constantlyinnovate, andstaycompetitivelyfitovertime.
Conclusion Decisiveoradaptiveisadichotomouseither/or.The greatestleadershipiswherestrengthandflexibilitymeet. Bytheunionofclarityandresponsiveness,confidenceand openness,actionandreflection,leadersbuildresilientand responsiveorganizations.
Duringmomentsofuncertaintyanduncertainty,this balanceisnottobedesired—itmustberealized.Boldness temperedwithflexibilityisthelegacyofleaderswhocan handleuncertainty,takethedayinhand,andachieve ultimatevictory.
The Leadership Reset Leadershipisnormallymarkedbyaction—decision-
making,direction-setting,andinfluencing outcomes.Butintheworldofbusinesscomplexity andspeedingchangetoday,leadersonlyhaveoneoption: bedecisiveoradaptive.Greatleadersknowthetruepower doesnotlieinbeingtoorigidlyattachedtoeitherstyle,but infindingtheequilibriumbetweendecisivenessand adaptability Thisequilibriumenablesleaderstomake unapologeticdecisionsandstayadaptivetochange, ambiguity,andnewinformation.
TheStrengthofDecisiveness Decisivenessisthebedrockofstrongleadership.Leaders whomakeclear,decisivedecisionsgaintrustanddirection intheircompanies.Duringhigh-riskcrisismanagement situations,decisivenesseliminatesuncertaintyand acceleratesaction.Employeesandstakeholdersfeelsecure whenleaderscreateacleardirectionforward,particularly duringtimesofcrisisorchaos.
Tough-mindedleadersalsosetthetoneoforganizational momentum.Bymakingdecisionsregardingtime,theyare notdelayedbyparalysisbyanalysis,keepprojectsin contention,andtakeresponsibility.Theabilitytoactona pathofaction—sometimeswithincomplete information—sometimesdistinguishessuccessful organizationsfrombeingparalyzedbyindecision.
TheNeedforFlexibility Whiledecisivenesscreatesaction,responsivenesscreates relevance.Inaperiodofdisruptioninwhichchangeis continuous—marketsshift,technologiesarise,andnorms transform—leaderswhoaretooattachedtochoicesrisk beingrenderedirrelevantorobsolete.
Adaptiveleaders,however,areopenandvulnerableto input.Theyconstantlyscan,seekmultipleinputs,andmake strategyadjustmentsaccordingly.Itisnotindecision,but
intuitiveacknowledgmentthatresilienceisaboutbeing responsive.Flexibleleadersarebestpositionedtomanage uncertainty,turnadversityintoinnovation,andleverage emergentopportunities.
TheIntersectionofStrengthandFlexibility Themosteffectiveleadershipiswhereflexibilityand firmnessmeet.Whilehardnesswithoutflexibilityleadsto missedopportunitiesandhardness,vaguenesswithout firmnessleadstoinconsistency,aimlessness,and vagueness.Findingthemiddleoffersleadersthepowerto makedaringmovesbutexperiencetheshiftingground.
Itisneededmostduringtimesofcrisis.Agoodmanager cansetpriorityobjectivesaheadoftimeandrallyteams, butadaptivethinkingensuresthatplanschangewiththe acquisitionofnewinformation.Thesynergyofthesetraits engendersconfidence,resiliency,andstrategicflexibilityin thefirm.
DevelopingSituationalAwareness Inordertoremainflexibleandstrong,oneshouldbeaware ofthesituation.Theleadersmustbeawareofthesituation theyaremakingthedecisionin,i.e.,theurgencylevelof thesituation,thelevelofuncertainty,andthepotential stakeholdereffect.
Toputitinperspective,intimesofcrisis,decisivenessis calledupontoconstraindamageorrestoreequilibrium.In contrast,whenit'saboutenteringnewmarketsor experimentingwithnewbusinessmodelsareatstake, flexibilityiscalledupontoexperiment,shift,andlearn.By fine-tuningtheirstyletocontext,leadersgaingreatesteffect andimpact.
CreatingaCulturethatSupportsBalancedLeadership Organizationsalsohaveasignificantroletoplayin empoweringleaderstocombinedecisivenessandflexibility.
Rewardculturesthatprizeinformedrisk-taking,failure learning,andvaluingdiverseinputcreateanenvironmentin whichbothco-exist.Teamsworkingundersuchculturesare likelytoactfastbutbeflexibleaboutchangesofdirection.
Asidefromit,thereshouldbecandorandtrust.Aslongas employeesunderstandtherationalebehinddecisionsand changesarewithinawell-consideredprocessratherthan whims,theywillbemorelikelytocollaborate,contribute, andworkinsupport.
LeveragingDataandInsight Dataandanalysisallowmodernleaderstomakefirmbut flexibledecisions.Real-timedata,predictiveanalytics,and scenarioplanningallowleaderstomakesure-footed choicesyetbenimbleenoughtochangethedirectionof actionasconditionsevolve.Strategicinterlinkagesof informationaugmentdecisivenessaswellasflexibility, allowingthedecisionprocesstobedynamic.
LeadershipReflectionandGrowth Findingbalancebetweenstrengthandflexibilityalso requiresself-awarenessandunderstanding.Leadersmustbe awareoftheirnaturaltraits—torigidityorovercaution—andworktocultivatetheoppositebehaviors. Mentoring,feedback,andcontinuouslearningallowleaders todeveloptheabilitytoshiftwithdecisivenesswhen necessaryandwithstrategywhennecessary
Notonlydoesthisreflectivepracticeimprovedecisionmaking,butitalsoactsasamodeltoteams,andcareful actionandresponsivenesscultureisencouraged.
Conclusion Inthefast-pacedbusinessenvironmentofourtimes,leaders cannotrelyonlyonflexibilityordecisiveness.Realproofof greatleadershipcomesfromtheabilitytostraddlethe two—actingwithconvictionwhentheneedisthereand beingflexibleenoughtore-acttonewinformationand changingcircumstances.
Decisiveandadaptiveleadershiparenotcontradictorybut complementaryattributesthatincombinationallowleaders todriveorganizationsboldlyintotheunknown.Strength providesdirection,clarity,andassurance.Flexibility providesappropriateness,strength,andcontinuous refinement.Combined,theycreateleadershipabletothrive inaworldinwhichchangeisthesoleconstant.
Itisleaderswhoachievethisequilibriumthatdevelopthe confidencetheyrequire,establishperformance,andplace theirbusinessesinapositiontosucceed—notjusttoday,but forgenerations.
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