Issuu

MaJo Jerez Founder

Jerez Consulng Group

Editorial

-Alaya Brown

The Rise of Purpose -Driven Leadership

Inaworldshapedbyinnovation,resilience,anddynamic

leadership, 2025 marks a pivotal moment where visionary minds are not just adapting to change—they are deﬁning it. This Insights Success edition, The Power Playerof2025:Who’sLeadingtheFuture,putsthespotlight ononesuchleaderwhoisredeﬁningboundariesandinspiring transformationacrosssectors:MaJoJerez.

MaJo Jerez stands as a force of determination, bold leadership,andcompassionateinfluence.Herjourneyreflects morethanjustpersonaltriumph—ittellsalargerstoryabout thenewwaveofchangemakerswhoarefusingpurposewith performance. From boardrooms to grassroots initiatives, MaJo exemplifies the kind of leadership that resonates beyond metrics one that uplifts communities, shapes cultures,andbuildssustainablefutures.

This edition isn’t merely a celebration of one individual’s success. It is an invitation to explore what it truly means to lead in the modern world—where empathy meets strategy, andwhereinnovationisdrivenbyheartasmuchasintellect. Through in-depth features, interviews, and insights, we presentnotonlytheproﬁleofMaJoJerezbutalsotheessence offuture-forwardleadership.

To all our readers, we hope this edition energizes your aspirations, broadens your perspective, and reaﬃrms your belief in the power of one voice to make a lasting impact. Here'stotheleadersoftoday,thepioneersoftomorrow—and tothosewhodaretoleadwithpurpose.

HappyReading!

MaJo Jerez

Creator of Genuine Inuence and Virtual Change F E A T U R I N G

ARTICLES

Building a Data-Driven Digital Marketing Strategy for Sustainable Growth

Building a Personal Brand Strategy That Drives Career Advancement

Art

Business

Digital

Co-designer

Marketing

FEATURING

MaJo Jerez

Creator Of Genuine Inﬂuence And Virtual Change

Founder | Jerez Consulting Group

The Power Player of 2025: Who’s Leading the Future

Inaworldwhereprofessionalachievementmaycomeat the cost of personal sacriﬁce, few have succeeded in rewritingthescriptwithpurposeandeﬀect.MaJoJerez issucharareexception:atestamenttowhatcanbeachieved whenclarity,authenticity,andunrelentingcuriosityconverge. Her path through corporate boardrooms, digital entrepreneurship,andthoughtleadershipprovidesatemplate forcreatingacareerandlifeonone'sownterms.

EarlyFoundations:TheSeedsofCuriosityandAmbition

LongbeforeMaJoemergedasaforcetobereckonedwithin digital transformation and personal branding, her narrative started in a household where hard work, learning, and an aﬃnity for education were the foundation of everyday life. Shewasfascinatedfromanearlyagebytheintangiblestrings that bind individuals to brands-why some become attached andemotional,whileothersareforgotten.Thisinitialinterest drove her to pursue communications, then further specialize in marketing, laying the foundation for a career that would spanindustriesandcontinents.

Her early days in the corporate sector were both successful andreﬂective.MaJoexcelledinfast-paced,globalteams,yet faced the omnipresent issues of burnout, crises in purpose, and the persistent feeling that she had yet to realize her full potential Both these victorious and testing experiences becametheﬁreinwhichhervisionforamorepurpose-driven professionallifewascreated.

The Corporate Chapter: Lessons in Leadership and Limitation

MaJosteeredthechallenginghallsofthecorporatelandscape for more than a decade,includingher timeat EnreachES as CMO.Shethrivedinpositionsthatcalledforstrategy,crossculturalteamwork,andanintimategraspofbranddynamics. However,behindtheexteriorofprofessionalsatisfactionlaya resoundingquestionthathauntedher:Wasthisallthere?

Thiswasnotaperiodwithoutitsdividends.MaJoreﬁnedher craft, mastered the subtleties of business strategy, and establishedareputationfordependabilityandcreativity.But the relentless tempo and strict frameworks of corporate existence also showed its limits She started to feel a disconnect between her abilities and the notice her work received, a discrepancy that no promotion or assignment couldﬁll.

My story isn’t about shortcuts, it’s about intention.

The Pivot: Embracing Digital and Entrepreneurial Freedom

Resolute to align her professional life with purpose and inﬂuence, MaJo took a step-by-step but conscious shift into the digital arena. She began trying out content production, experimenting with marketing tactics on platforms such as Instagram, and studying the emergent role of artiﬁcial intelligenceinpersonalbranddevelopment.

What she found was remarkable and motivating: numerous extremely talented professionals were invisible, not because theylackedvalue,butoutoffear,perfectionism,orthelackof strategicawareness.

This awareness was the impetus for her business venture. MaJorecognizedthattheonlineworldwasnotmerelyafresh medium for commerce-it was a revolutionary space where inﬂuence, positioning, and possibility could be shaped with authenticityandintention.

TheIRISSystemisBorn:AToolforAuthenticInﬂuence

Fromhersearchforalignmentandvisibility,MaJocreatedthe IRISSystem.Thisproprietarysystemteachespeoplehowto createpersonalbrandsthatarenotonlystrategicandscalable but also authentic. In contrast to the old way of going after followers or shallow numbers, the IRIS System begins with the inside out, beginning with identity, clarity, and enduring inﬂuence.

IMAGE CREDIT TO ANNA RODON

MaJo's vision was stark: to develop a functional, workable toolthatenablesindividuals,especiallywomeninbusinessor entrepreneurialcareers,tostepoutofobscurityandleadwith assurance.TheIRISSystemresonatedrapidly,evolvingfrom an individual initiative to a platform that has enabled hundreds to reclaim their story and forge careers on their terms.

Redeﬁning Balance: Motherhood, Ambition, and the MythofSacriﬁce

Asamotheroftwolittlechildrenandadigitalbusinessowner, MaJo had to redeﬁne entirely what balance looks like

Refusingthemyththataccomplishmentcomesattheexpense offamily,health,oralonetime,shehasdesignedherbusiness with purpose and ﬂexibility as cornerstones. Automation, scalabledigitalproducts,anddeﬁniteboundariesaroundher availabilityallowhertobefullypresentwhereitcountsmost.

Releasingguiltandembracingvulnerabilityhavebeenkeyto her growth as a leader MaJo is convinced that authentic leadership is not about never-ending overperformance, but rather recognizing when to stop, prioritize, and safeguard one's energy. She advocates the need for a strong support system and the valor to delegate, believing that sustainable successissomethingthatisachievedcollectively,ratherthan alone.

Hermorningrituals-closingherlaptopatadesignatedtime, unplugging during family time, and taking time out for reﬂection- are habits only insofar as they are declarations of her commitment to living correctly, not merely appearing correct. This is a philosophy she extends into her teaching, persuading others to seek professional achievement without sacriﬁcingeitherpersonalvaluesorrelationships.

AppetiteforBusiness:Strategy,Innovation,andPurpose

MaJo's business style is a combination of instinct, strategy, andanunyieldingobsessiontobuildimpactfulsolutions.She is intrigued by the mechanics of the successful models, the psychology of brand attachment, and the power of technology,particularlyAI,toamplifyimpact.

Real leadership includes knowing when to pause, when to prioritize family, and when to protect your energy.

Her corporate years taught her priceless lessons, but her entrepreneurial fervor was driven by a need to create somethingofherchoice,somethingthatreﬂectedhervalues andvision.TheIRISSystemwasneveraboutmakingmoney; it was about building authority, building community, and buildingalegacyofempowerment.

Innovationandadesiretodefythestatusquoaresignaturesof her leadership. MaJo is driven by a vision of having more women lead with compassion, vision, and unapologetic ambition. Business to her is not just a means for personal achievementbutapotentmeansforcollectivechange.

Sheisenergizedbyeverytransformationshewitnessesinher clients, finding fulfillment not just in personal achievement butintherippleeffectofempowermentandchangeherwork creates.Thisfocusoncollectiveimpactoverindividualgain isadefiningtraitofherleadershipstyle.

IMAGE CREDIT TO ANNA RODON

Visibility isn’t vanityit’s strategy.

NavigatingCrisis:ReinventionintheFaceofUncertainty

TheCOVID-19pandemicwasadeﬁningmomentinMaJo’s journey While working at Enreach and simultaneously buildingabusinesswithherhusband,shewasforcedtopivot rapidlytoafullyvirtualformat.Thismeantreimaginingvalue propositions and launching innovative online experiencesvirtualtastings,digitalfairs,andimmersiveevents-thatkept brandsconnectedwiththeiraudiences.

This time of uncertainty was a crucible for MaJo's development. She delved further into online strategy, added AI to her practices, and honed what would evolve into the IRIS System. The crisis did not hold her back; instead, it engagedaheightenedsenseofclarity,ﬂexibility,andstrategic thinking She came out not only resilient, but also a transformedproofthatadversitycanbethebestacceleratorof innovationandleadership.

Her capacity to improvise, learn under ﬁre, and lead with a strategic but humane perspective became the basis for her futuresuccess.Thepandemicdidmorethanputherresilience to the test; it demonstrated her ability to reinvent and her dedicationtocreatingsolutionsthatcount.

Strengths and Vulnerabilities: The Human Side of Leadership

MaJo's success is grounded in a growth mindset and the abilitytoactinuncertainty.Shelearnsthroughdoing,isquick to adapt, and feeds on ongoing evolution. Her strategic thinking goes beyond short-term triumphs, concentrating on long-termmasteryandsubstantiveinﬂuence.

But her path has not been smooth. Perfectionism, originally masquerading as high expectations, usually hindered her progressandsappedherenergy Thegreatestlearningwasthat execution was more important than overthinking. Just as groundbreakingwastheperceptionthatshedidnotneedtodo everything by herself Collaboration, delegation, and vulnerabilitywerethekeystoherlong-termgrowth.

MaJoishonestaboutherweaknessesandstrengthsandfeels that transparency and shared experience build authentic leadership.Havingspokenpubliclyaboutherexperience,she hopestoempowerotherstobebold,steerclearofthepitfalls along the way, and know that they are not the only ones struggling.

Heropennesstosharingsuccessesandfailuresmakesheran accessible and human leader. She invites others to accept imperfection, ask for help, and focus on doing rather than continually preparing-a message that resonates so deeply in today'shigh-expectation,fast-pacedworld.

MilestonesandRecognition:BuildingaLegacyofImpact

Some of MaJo's greatest accomplishments include the developmentoftheIRISSystem.Thisplatformharmoniously combinespersonalbranding,digitalstrategy,andAItoassist experts in increasing their visibility and turning their expertise into revenue. Her work merited her the Global RecognitionAwardin2025,anhonorthatreﬂectsherimpact andglobalapplicability

Having built her brand from scratch, without the support of hugebudgetsorviralfame,issomethingthatsheproudlylists asoneofherachievements.Herbrandnowisabusiness,sure, but also a vehicle for impact, inﬂuence, and legacy What might be most inspiring of all is that she has done so while raisingtwoyoungchildren,demonstratingthatwomenneed not have to sacriﬁce professional success for personal happiness.

To MaJo, success is not measured in terms of awards or numbers, but in empowerment. Her legacy is one of raising otherstolead,grow,andfeelconﬁdentthattheycansucceed ontheirownterms.

Sheisparticularlyproudthatherbodyofwork,whichbegan in LatinAmerica, has become world-relevant, exemplifying thatstrategic,deliberatepersonalbrandingknowsnoborders or sector. Such a worldwide impact is not only a personal achievement but also an inspiration to others who want to leavetheirmarkontheglobalarena.

IMAGE CREDIT TO ANNA RODON

Guiding Principles: Leadership, Visibility, and Authenticity

MaJo's leadership philosophy is one of consistency, clarity, and action. She maintains that leadership is not about being given the title but developed through deliberate eﬀort and a willingnesstobepresent,evenbeforetheyfeeltheyarefully ready.Forthosewithbackgroundsinthecorporateworld,she stresses that the issue is not capability, but courage to lead diﬀerently.

Investing in personal brand is, in her opinion, a strategic necessity Leadershipisconstructedinpublicintoday'sage, and visibility is not vanity but imperative. MaJo challenges professionals to claim their story, articulate their value, and understandthatauthenticityistheirgreateststrength.

Herpointissimple:leadershipisnotaone-size-ﬁts-allaﬀair. Either through empathy, audacity, humility, or inventive genius,realleaderssetthemselvesapartbybeingremarkable, not ordinary Her vision is that the future will belong to purposeful,strategic,andunapologeticleaders.

Shechallengesallofustoleadbyourowndesigns,toshatter outmodedmolds,andtoknowthatthemosteﬀectivekindof leadership lies in authenticity. As she says, "The future belongs to those who choose themselves, who show up with intention every single day, and who build not just careers, but livesofmeaningandimpact."

OptingforGrowth,Authenticity,andInnovation

MaJo'sodysseyisalessonindeliberatereinvention.Fromher initial interest in brands to her early experiments in digital strategy and personal branding, she has always prioritized growth over convenience, authenticity over conformity, and inﬂuenceoveraward-winningglories.

Thereisnotaleofshortcutsbutofintentionalgrowth-atrue testament to the force of clarity, grit, and a determination to lead from within. Where leadership hungers for true leadership, MaJo is an architect and advocate, lighting the wayforotherstochoosethemselves,writetheirownstories, and build their own legacies based on truth, passion, and purpose.

Ultimately,MaJo'smostimportantlessonisthatsuccessisn't aboutwaitingtobepicked;itisaboutpickingyourself,each day, and creating a life and career that are aligned with your deepestvaluesandhighestaspirations.

RODON

DATA-DRIVEN SUSTAINABLE FOR BUILDING A

Inarapidlydigitalizingworld,companiesareconstantly under pressure to transform. Consumer trends change overnight, markets shift in a matter of hours, and competitionisintense.Amidstthisdynamicscenario,adatainformed and data-driven digital marketing strategy is no longerachoice—it'sthekeytolastinggrowth.

While creativity, branding, and storytelling remain paramount,theymustnowbeinformedbyup-to-the-minute intelligence. Data has given marketers the ability to understand what their audiences truly want, when they want it, and how to reach them most eﬀectively It's the key to creating campaigns that get noticed not to mention converted.

TheRoleofDatainModernMarketing

Marketing is today an art and a science. Information is the compass that leads creative execution to the right place. By studyingcustomerbehavior,preferences,andusagepatterns, businesses can make more intelligent decisions and predict outcomeswithgreateraccuracy.

Ratherthantakingawildguessaboutwhichcampaigncould beeffectiveorwhichplatformcouldproducethebestresults, businessescannowuseanalyticstoknowexactlywherethey shouldputtheireffort.Fromsocialmediastatstowebtraffic and customer buying histories, data paints a picture—a picturethatenablesbusinessestoservetheiraudiencebetter andmoreeffectively.

Usedwell,datamakestargetingmoreeﬀective,themessage more personalized, and time and dollar waste lessened. It allowsbrandstobemoreresponsiveandrelevant,creatingthe foundationforsustainableconsumerrelationships.

SettingClearGoalsandObjectives

A good digital marketing campaign begins with a mission. What are you attempting to achieve? Is your goal building brandawareness,generatingmorewebsitetraﬃc,generating leads,orretainingloyalcustomers?

Having explicit and measurable goals in place from the beginningkeepsdatacollectionandanalysisinfocus.Agoal without a target is as good as the best map ever created. Setting SMART goals—speciﬁc, measurable, achievable, relevant,andtime-bound—setsthewheelsturningtocreatea clear-cutroadmapforward.

Having,say,anobjectiveof"increasequaliﬁedleadsby20% over the next quarter through organic search" is more achievableandmeasurablethanavagueobjectivelike"grow thebusiness."

CollectingtheRightData

Havingestablishedobjectives,thenextstepiscollectingthe correctkindofdata.It'snotjustsimplecollectionofﬁgures; it'scollectingdatathatisactionableandapplicable.

Web analytics tools, email platforms, CRM systems, and social media insights all serve as rich sources of user data. Thesecanrevealwhereyourvisitorscomefrom,whatcontent theyengagewith,howlongtheystayonyoursite,andwhat drivesthemtoconvert—orleave.

But data isn't all numbers. Qualitative data—like consumer surveys, reviews, or comment cards—tells you more about whyandwhereithurts.Together,thesetwotypesofdataform awholepicturethatcantransformthewayyoumarket.

It's also important to remain compliant with data privacy regulations.Properuseofdatabuildstrustandguaranteesthe lifeofyourbrand.

BuildingPersonasandSegmentingAudiences

Oneofthestrongestbeneﬁtsofthedataapproachisthatitcan be possible to move beyond the broad targeting and into personalization. Having more insight into your customers meansyoucansegmentthemonmeaningfulattributes—such aspurchasingbehavior,geography,orpriorengagement.

This segmentation makes your communication more relevant. Instead of posting a generic message to everyone, you can develop content for different groups to enhance engagementandeffectiveness.Ametro-citymillennialwillbe moresensitivetoinfluencermarketingonInstagram,whilea professional in a small town will respond more to detailed emailswithdeepcontent.

Themoreyouknowabouteachcustomersegment,themore eﬀectivelyyoucanservethem.

OptimizingCampaignswithReal-TimeData

Themostwonderfulthingaboutdigitalmarketingisthatitcan be measured. Every scroll, every click, every conversion leaves a trace Marketers can instantly know what works—and what doesn't—thanks to real-time campaign tracking.

Imaginesendinganemailcampaignandlowopenratesbeing reported.Withreal-timedata,youcantestanewsubjectline oradjustyoursendtimeinstantly Ifalandingpageisgetting highbouncerates,perhapsthemessagingoruserexperience needs to be adjusted.A/B testing is now your strong friend, sinceyoucantestandoptimizerelentlessly.

This ability to respond in real time maintains your digital marketingstrategyﬂexibleandeﬀectiveinanever-changing environment.

EmbracingPredictiveAnalytics

Prediction is the future of data-driven marketing With enough history, organizations can forecast future trends and behavior. Predictive analytics software utilizes machine learning algorithms to help determine trends and forecast customeractivity

For example, you can predict when a customer is going to return, what he/she is going to buy next, or when he/she is goingtochurn.Thesepropheciesallowmarketerstorespond ahead of time—oﬀering timely promotions, personalized recommendations, or re-activation emails before a customer islost.

When your marketing strategy anticipates needs rather than reactingtothem,itbecomesbothmoreproductiveandlonglasting.

MaintainingtheHumanTouch

Despite all the focus on data, don't forget the human factor. Datawillinformyouaboutwhatpeopledo,butsometimesnot why That's where empathy and storytelling and creativity comeintoplay

The best digital marketing strategy balances analytical rigor with emotional smarts. Customers don't just want to be monitored—thoughthatcanbeahelpfuldestination.Instead, they want to be heard, understood, and treated with respect. Thatrequiresconsideredmessaging,welcomingexperiences, andtimelycommunication.

Datashouldsupporthumanconnection,notreplaceit.

Conclusion:APlanforNowandTomorrow

A data-driven digital marketing strategy is more than a trend it's a necessity for businesses looking to grow responsibly in an increasingly digital-ﬁrst world. By using datatomakedecisions,personalizethestrategy,andenhance performance, businesses can engage more relevantly with theiraudiencesandachievethehighestROI.

But overnight success is a myth It requires patience, persistence,andanopennesstolisteningtothenumbers.With themarriageoftechnology,insight,andheart,yourmarketing canbecomeadynamicgrowthengine—onethatdoesn'tjust chaseshort-termwins,butleavesalastingimpression.

BUILDING A

STRATEGY THAT DRIVES

PERSONAL BRAND CAREER ADVANCEMENT

Inaglobaleconomywherethereissomuchabilitytobe hadandcompetitionforanemploymentpositionisonthe rise, credentials and competence alone don't cut it to standout.Itrequiresintention,purpose,andclarity Oneofthe most powerful tools working professionals have in carving out their own space is a personal brand plan—a thoughtful, honest guide for how they're positioning themselves and addingvaluetotheworld.

Asmuchasﬁrmsinvestmoneyincreatingandmakingbrand plansfortheirmarketplace,individualscanandmustalsodo thesameasawayofpropellingcareergrowth.Yourpersonal brand is not only what you say about yourself, but it is also whatotherpeoplearethinkingconcerningyou.Aneﬀectively constructed personal brand plan will have this perception positive,strong,andgoaloriented.

KnowingtheCenterofPersonalBranding

A personal brand strategy isn't a catchphrase or a crisp LinkedIn page. It's where your values, abilities, passions, style of communication, and professional purpose all unite.

It's who you are and what you must give concisely and consistently.

Ahigh-brandedpersonisnotnecessarilythemostextroverted or the loudest. They are extremely intentional. They realize that they are something, and they also ensure that everyone elserealizesittoo,butnotwithcompulsion,butbypresence, bydelivery,andbyrepetition.

StartWithSelf-Awareness

The foundation of any successful brand strategy is knowing yourself.Togetanimageacross,youneedtoknowyourself insideandout.

Ask yourself: What do I stand for? What are my core strengths?Whatarethethingsthatmakemeexcitedaboutmy work?

This reﬂection work lets you create an authentic personal brandthatreﬂectswhoyouare,ratherthanwhoyoubelieve theworldwouldlikeyoutobe.

Whenwhatyou'resayingouttherealignswithwhatyoucare abouthere,yourbrandbecomesmorecredibleandattractive.

KnowWhoYou'reSpeakingTo

Anygoodbrandplan,businessorprofessionalismisaimingat the audience. Your professional brand must speak to those most important to your career: hiring managers, industry professionals,clients,orexecutivesinyourcompany

Because I know my audience, I can modify my style of communicationmorepreciselyandpayattentionmoretothe qualityorexperiencebestsuitedtoit.Incaseyou'reinterested in transitioning to leadership positions, for instance, your personal brand would emphasize your ability to make decisions,mentoringstrengths,andstrategicthinking.

DevelopingaUniﬁedStory

Onceyou'veidentiﬁedyourpeopleandyourself,thenyoucan craft your message.Your story will simply need to say what youdo,whatyoudobest,andwhyitmatters.Notcareersor jobtitles,butthevalueyoudeliveronaregularbasis.

Let your failure and success deﬁne your story. Tell me how you'veevolved,whatyou'veovercome,andwhyyoupersist. Suchstorytellingenrichesyourbrandandencouragespeople todevelopprofoundconnectionswithyou.

MakeaConsistentPresence

An impactful brand strategy relies heavily on visibility. It’s important that your online and oﬄine presence align with your narrative. A professional headshot, a well-written bio, and a thoughtfully curated social media presence all contributetohowyou’reperceived.

LinkedIn remains one of the greatest channels for personal branding. Fill in your proﬁle with your goals and accomplishments. Share articles, comment on topical posts, anddemonstratethoughtleadershipinyourﬁeld.Coherence oflookandsoundestablishestrustandbeliefinthelongterm.

RelationshipsArePartofYourBrand

Your network is your brand. Who you meet, what you talk about, and where you join in all formulate how others will perceiveyou.

Make it your intention to meet leaders, peers, and mentors. Attend conferences, present on panels, and mentor others as youadvance.

The best brand strategy is not ego boosting but elevating othersandprovidingvaluetoyourprofessionalnetwork.

GrowWithYouGrow

Your personal brand is not set in stone. As your career continues, so should yours. What you believed you were doing five years ago may not be where you are going today. And that's why reflection is a fundamental part of effective brandingstrategy

Remembertocheckyourselfeachquarter:Ismymessagestill ontargetwithwhatIwanttoachieve?AmIbeingviewedin the way I would like to be viewed? Are the chances I'm makingformyselfinlinewithwhereI'mheaded?

Thetweaksmayinvolveredoingyourbio,shakingupthetype ofcontentyouareposting,oreventhemannerinwhichyou discussyourroleinconversation.

AuthenticityWinsEveryTime

Thereisasharedperceptionthatpersonalbrandingissimply faking until you become successful. The reality is that most eﬀective personal brand plans are based on authenticity. Peoplearedrawntoauthenticity,likeness,andtrust.

Don't hesitate to show your personality, to apologize when you'vemessedup,ortotalkaboutpassionforsomethingyou are passionate about. These things make your brand human andmoreattractive.

Conclusion:YourBiggestAsset

No matter how old you are or how long you've been in a career, you are your own greatest asset. A solid brand plan doesn'tsimplygetyoudoorsopen—itprovidesyouwiththe smartstoknowwhichdoorstoopen.

Bydeveloping,telling,andcuratingyourownpersonalbrand intentionally, you are the owner of your professional story Andwhenyoudothat,youdon'tmerelycreateacareer—you createalegacy.