


Expanding Beyond Stardom, Rising Above Limelight




Expanding Beyond Stardom, Rising Above Limelight
e r s p e c t i v e
Amidsttheever-changingtapestryofinternationalentertainment
andtrade,SunnyLeonecontinuestoholdswaynotjustasa star,butasaforcetobereckonedwithinthebusinessworld. Aswemovethrough2025,sheassertivelypersonifiesthedual understandingofbeinganascendantstaroftheentrepreneurialuniverse andanunarguableagelesslegendofstrategicreinvention.Herjourney, repletewithhugepublicattentionanddoggeddetermination,hasled hertoadiversifiedbusinessempireunder Suncity Media and Entertainment Pvt Ltd
Sunny'sevolutionfromaverypubliccelebritytoashrewdentrepreneur isamasterclassindeployingpersonalbrandequityforlong-term commercialsuccess.Shehasnotsimplyputhernameonproducts;she hascarefullyconstructedandfosteredbusinessesthatalignwithher truepassionsandgraspofwhatconsumerswant. Starstruck by Sunny Leone Cosmetics,forexample,hasmadearemarkablenicheforitself byprovidingcruelty-freeaffordableluxury,steppingupitsfootprintin salonsandclinchingcollaborationsthatreflectitsmarketpotentialand increasedpopularity.Alonethisventure,withreportedlyhugeannual turnover,reflectsherkeenbusinesssense.
Outsideofbeauty,herentrepreneurialspiritspillsoverintoother lifestylecategories. Affetto Fragrance hasaportfolioofscentsthat
representpersonalityandself-assurance,underscoringan overarchingbrandphilosophythatappealstoavastandvaried consumeraudience.Hermovementintosociallyconsciousfashion with I Am Animal Clothing,anorganicandveganathleisurebrand, marksapurposefulconvergencewithcontemporaryconsumer ideals.Andinadaringstepinlinewithhervision-firstthinking,"I Dream of Sunny"NFTprojectmadeheranearlyentrantforIndian celebrities,navigatingtheconfluenceofAI,gamification,andfan interactionintheemergingWeb3environment.Theseinitiatives, allhandledbySuncityMediaandEntertainment,underlineahigh levelofmarketdiversificationandbrandcreationacumen.
WhatmostcementsSunnyLeone'spositionasanenduringiconis hercontinuedrelevanceandcapacitytoreinventandthrivein variousfields.Herstoryisoneofunparalleledresilience, transcendingpreviousimpressionstobuildanewpersonaasa focused,ambitiousentrepreneur.Sheusesheronline sophisticationtoreachmillionsdirectly,buildinganintensely loyalfollowingwhotrustherimageaboveandbeyondher on-screenperformances.Hersteadyinnovation,beitphysical goodsordigitalonessuchasNFTs,reflectsarelentlesspursuitof newwaysofexpandingandconnecting,establishingastandard forcelebrity-drivenventures.
Aswelookatherpathin2025,SunnyLeoneisnotonlybeing activeindifferentindustries;sheisproactivelyinfluencingthem. Herjourneyillustratedthroughfollowingpagesofthis Enterprise Review'sspecialeditionof'RisingStar&TimelessIcon2025,'is astrongpointinfavorofstrategictransformation,provingthat genuineness,alongwithpiercingbusinessacumen,canmakea leadingstarbecomealong-lastingandinfluentialentrepreneurial power.
-Bill Limbert
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June, 2025
My life started as an entrepreneur and actor when I was very young. My life path has always had both parts interwoven.
Rising Star & Timeless Icon 2025
Universally,starsaretimelessiconsthatvaliantly andconsistentlyerasethedarknessaroundthem farandwide,illuminatingtheskiesasfaras possible.Ontheearthlyhorizonsofhumanskies,these ever-shiningstarsrisetogivehopetothemillionsof dreamyeyesgazinguponthemtopursuetheirdreamwith alltheirheartsandminds.Withinthesehearts,these glitteringleadersigniteaferventdesiretopursuetheirown aspirationswithuntiringenthusiasmbychannellingalltheir intellectualandemotionalenergytowardstheirgoalsand, crucially,neverfalterorwaverinthefaceofanyobstacle, nomatterhowdauntingorseeminglyinsurmountableit mayappear
Suchisthepowerofoneofthemosticonicrisingstars–SunnyLeone–aself-madetimelessbrandthatshehas becometheverydefinitionofhowtoachieveyouraim, realizeyourdream,andcreateyourowndestinyforthe countlessothers.
Ontheglobalmedia&entertainmentindustry’smap, Sunnyroseswiftlywithunstoppablegustoandincredible agility.Then,provingthatsuccessisnotadestinationbuta journey,shesmoothlytransitionedtotheIndianHindifilm industry–alsoknownasBollywood-andbecamea sensationalstarletalmostovernight.However,shedoesnot callitatransitionorashift.“I have never shifted. My life started as an entrepreneur and actor when I was very young. My life path has always had both parts interwoven.”
BollywoodBreakthrough:NoHandouts,JustHustle
Thus,afterearninghershareofinternationalacclaim, Sunnyonlychangedbases,which,toher,wasnotachange atall.WhenaskedaboutherexperiencewiththeHindiFilm Industry(Bollywood)viz-a-vizthecultureofinternational cinema,shesaysthattheHindifilmindustryisunlikeany other.Asanoutsider,youhavetowork10xhardertokeep working.“I’m not from any film family or fraternity and have no connections to anyone that hand me work. My office and I go after everything you see, and we work for it.”
Sunnyhasnowassembledanamazingteamfrom management,PR,social,andbranding,allunderher company, ,and SuncityMediaandEntertainmentPvtLtd sheusesitasameanstobuildherbrandsherway.Sheadds
My journey has been a roller coaster ride, to say the least, but as time has gone on, I realized, every great success story is lled with ups and downs nonstop. “ “
thattheHindifilmindustryworksinthestandard‘ArtistAgentmanner’,whichdidnotworkforherbrandasshe cametoIndiawithabrandshehadalreadycreatedglobally
“Now we found ourselves in a place where all agents and casting directors know how to connect with us directly, and it is a win-win for both parties,”shestates.
TheRealDrive:BuildingSomethingBiggerThan Herself
Behindthiswin-winsituationofbrandbuildingandherrise asastarandatimelessiconintheindustry,thereisadeeprootedmotivation.Ithasalwaysbeenthesame.Tobuilda brandandcreatesomethingbiggerthanherselfglobally.
“My journey has been a roller coaster ride, to say the least, but as time has gone on, I realized every great success story is filled with ups and downs nonstop,”smilesSunny
Theseupsanddownsareapartofthecinematiclandscape that,accordingtoSunny,likeeveryotherindustry,evolves nonstop.Toremainrelevant,sheaddsthatsheandherteam trytheirbesttokeepup.“We try our best to meet the trends. It’s not easy by any means. Great stylists keep you stylish, great PR firms keep you relevant, and creating great brands keeps us working.”
Today,afterbecomingabrand,onemightassumethat Sunny’sinspiringactingabilitiesandhermovefrom internationaltonationalpawedthewayforotheractresses, aspirants,stars,andcelebritiestoentertheIndianfilm industry.However,Sunnybreakstheassumptionwithher honesty,“I do not see myself as a mentor. I always say, do it your way and never follow my path. My journey was mine and unplanned and many leaps of faith.”
“
“ I think the best advice is not to do it for quick gain. If you start something, make sure you understand that time must be invested and years put in. Building a brand is not easy.
ProducerwithaPurpose:TheRiseofSuncity Media
Thesepersonalconvictionsandleapsoffaith encouragedSunnytoestablishherownproduction housecalled . SuncityMediaandEntertainment Underthisbanner,Sunnyandherteamproducebrand TVCandothercontentrequiredbymanybrands.“We have several great film projects we would like to produce if the right partner comes on board to help back the project,”shereveals.
TheBrandUniverse:BeyondtheScreen
ThecompanySuncityMediaisalsotheparent companyof
• StarstruckbySunnyLeoneCosmetics
• AffettoFragrance
• IAmAnimalClothing
• IDreamofSunnyNFT
Sunnycreditsherpresentriseasasuccessful brandpreneurtoherprofessionalcareerinmodelling, acting,andfilms.“Without all that I have done, I would never have been able to build a successful company like Starstruck by Sunny Leone Cosmetics. Everything we do is inter-woven and helps with everything we are trying to achieve. Sometimes, we don’t know it at the time.”
“
“ I promised never to advertise this and promote a tobacco product. In fact, I even shot a campaign for the Health Ministry of India called "11 minutes" to show the effects of smoking. Practice what you preach.
Thecurrenttimesaretech-driven.Digitalizationand technologicaladvancementshavebecomecrucialaspectsof themodernindustrialecosystem.Tobuildherbrandsand companyprocesses,Sunnysays,“We have used so many technologies along the way. We have in-house built gaming and NFTs and work closely with the crypto markets. With our brand, we have used as much new digital tech as possible to test and see how it provides a better customer experience as well as ads/marketing.”
AccordingtoSunny,thoughfilmsandentrepreneurshipare businesses,thereisadifferencebetweenasuccessfulcareer inthosetwo.“Film careers are based on one film at a time, and one hit can provide more films for years to come. Brands in business are built over a long period. Very Long.”
Everycompanyisassuccessfulasitsworkforceis empowered,believesSunny.Toensureallhercompanies fosteracultureofgrowth,skilldevelopment,and empowermentamongtheiremployees,Sunnystates,“The first main item when hiring is professionalism, and No Drama is tolerated in our workspace. A calm and focused space is as important as skill level. This comes with maturity in business. Having the ability to adapt quickly, change course, and learn fast is important to us and our success. That’s what we see in every individual we hire. Then they become a part of our professional family.”
EqualityinAction:CarvingOne’sOwnPath
Also,intheerawhengenderequalityisabuzzwordin cinematicandcorporateparlance,weaskedifshesees anydifferencewhenitcomestotheopportunity, especiallyleadership,foraspiringwomeninboth sectors;Sunnyreplies,“I believe in hard work and ask for what you want. If you believe you have earned it, then ask for it. And if you don’t get it, then do it yourself and create your own. This is how I always thought. I have seen women at the top of companies and films and men as well.”
MoreThanaCelebrity:TheWomanBehindthe Brand
Whenremindedthatsheisalsoanavidwriter,PETA, andsocialactivist,andaskedabouthowsheisableto
managesuchaversatile,multitalentedcareer,Sunny states,“I am a Wife and Mother first. All the rest of these great items I make time for as its things I love to do. Only do what you love to do in life.”
Businessesareawayfortheindustrytopaceupits economicpotentialandcapacityamidstturbulent times.Asasuccessfulstarletandnowequally triumphantentrepreneur,whenaskedabouther advicetootherbuddingaspirantswishingtoleverage theirstardomintheentrepreneurialspace,Sunny says:“I think the best advice is, don’t do it for the quick gain. If you start something, make sure you understand that time must be invested and years put in. Building a brand is not easy. So many artists jump on the wagon to create a product, slap their name and face on it and fail because the public has no trust in that. The consumer is smart. They want to see a brand that has lasted.”
Whenaskedtosharehertakeoncorporatesocial responsibility,Sunnyrevealsauniqueperspective. Shefollowsabasicrule:“If I will not take part in it, then I will not advertise it. Simple example: I get asked to promote tobacco products all the time due to my brand reach and size. I have been offering obscene amounts of money to do so. My father died from cancer as he smoked. I promised never to advertise this and promote a tobacco product. In fact, I even shot a campaign for the Health Ministry of India called “11 minutes” to show the effects of smoking. Practice what you preach.”
Lookingtothefuture,Sunnysaysshewillcontinue togrowseveralbrandsthatsheandherteamhave builtindifferentcategories.“We are currently in Restaurants, Cosmetics, Tech, Pharma, Fragrance/Beauty, and Consulting. My daughter has designed and launched an IP called “Boo-Box”, which is a multifunctional tissue dispenser. So, as of now, our hands are full!”
Thecontemporarybusinessworldisundergoinga revolutionarychange,notonlyduetotheemergence ofnewtechnology,butratherduetotheinfluenceofa newbreedofgreatandmightyentrepreneurs.Suchvisionary managers,commonlydescribedasbeingdigitalnative, sociallyresponsible,andadaptableinmindset,arenotonly adjustingtotheprevailingmarkets;theyareactuallycreating anddesigningtheemergingbusinesstrends.Theircreative methods,inclinationtoshatterthecurrentparadigm,and innateunderstandingoftheneedsofthecontemporary consumeraretransformingbusinessandcreatingnew standardsfor21st-centurysuccess.
Perhapsthemosttangibleexampleofhowthisnewgeneration ofentrepreneuriscreatingnewbusinesstrendsisbyadopting adigital-firststrategyandhavingcompleteauthorityover onlineplatforms.Growingupinaglobalizedworld,they inherentlyunderstandhowtoutilizee-commerce,social media,andanalyticstostartandgrowbusinessesquickly. Mostoftheirbusinessesareconceivedandsuccessfulentirely online,reducingoverheadstypicalofphysicalstoresand reachingmarketsgloballyondayone.Theyareskilledat leveragingplatformssuchasShopify,Etsy,Amazon,and socialmedianotonlytomarket,butasessentialcomponents oftheircustomerinteractionandsalesstrategies,really revolutionizingthewaygoodsandservicesgettomarket.This embeddeddigitaladvantageisaprincipalcomponentof establishingnewbusinesstrendsthatareemerging.
Inaddition,thesebusinessownersareleadersinthetrendof sustainabilityandsociallyconsciousbusinessmodelsthatare fastemergingasthemostimportantemergingbusinesstrends. Contrarytopastgenerationswhereprofitwasthesolereason forthebusinessmodel,anoverwhelmingmajorityofnew
businessownersarestronglydrivenbyaneedtobesocially andenvironmentallybeneficial.Theyareopening enterpriseswithvalue-drivenobjectivesbuiltaround sustainability,fairness,andethicalbusinesspractices.These rangefromcreatingecologicallysoundproductsand adoptingcirculareconomyapproaches,distributingfair laborwages,ordonatingaportionoftheearningsto charity.Thisvalue-drivenbusinessmodelisshaping customerbuyingdecisionsandputtingpressureonbigger, traditionalcompaniestofollowsuit,hencemaking corporatesocialresponsibilityamainstayofnewbusiness trends.
Thisemphasisondirect-to-consumer(D2C)andpersonal brandingisanothersignificantchangebeingfueledbythis newwaveofentrepreneurship,impactingchanging businesstrends.Themajorityofbusinessthesedaysis centeredaroundtheindividual,owner,orfounder.Young entrepreneursareusingtheirpersona,faces,andpersonal storiestogaincredibilityandcreateanemotionalbondwith thecustomer Theriseofthe"creatoreconomy"whereby peoplemakemoneyfromtheircontent,skills,oropinionsis aclassicinstanceofthisphenomenon.SitessuchasPatreon andSubstackfacilitateup-frontfinancialsupportby dedicatedfollowers,irrespectiveofconventional intermediaries.Thisfocusonauthenticityandfirst-person contactbuildsintenselyloyalsetsofcustomersand reconstitutesmarketingandsalesmodelsformost organizations.
Also,thenext-generationentrepreneursaredrivingtheAI andautomationadoption,significantlyimpactingnew businesstrends.Theyrealizethattechnologycanbea leveler,enablingsmall,nimblestartupstocompetewith muchlargerentities.AItoolsareusedtosimplifyrepetitive jobslikecustomerservice(chatbots),contentcreation(AI writingprograms),dataanalysis,andevensupplychain operations.Thismechanizationnotjustsavestimeand moneybutalsoallowsentrepreneurstoconcentrateon strategicexpansionandinnovation.Theirreadinesstoadopt advancedtechnologyrightfromdayoneenableshigher efficiency,scalability,andagility,andincorporating technologyasaprimarydeterminingfactoronlucrative futurebusinesspatterns.
Themobilityofvirtualteamsandremoteworkisalsobeing promotedbythisnewgenerationandinfluencingfuture businesstrends.Freedfromthedemandsoftraditional officecustom,mostyoungbusinessleadersdonothave physicaloffices,creatingdispersedteamswhoarefreeto hireontheplanet.Notonlydoesthissaveoverheads,it
bringswithitwork-lifebalanceandflexibility.The successesoftheremoteandhybridcompaniesguarantee productivityandcollaborationarenotlimitedbylocation, pressuringthelargerbusinesscommunitytorethinktheir ownmodelsfordoingbusiness.Theshifttowardremote workforcesisoneofthemostimportantimpetusesbehind thewaynewbusinessentrepreneursareshapingupstart businesstrends.Second,suchentrepreneursaremaster marketerstoandsatisfiersofnichemarkets,oneofthe centralaspectsofemergingbusinessmodels.
Ratherthanattemptingtoreachamassmarket,theyuse Internettechnologyandaggressivemarketanalysisto discoverunderservednicheswithveryspecificneeds.This tendstoproducehighlycustomizedproductsorservices thatspeakverypowerfullytoveryloyalcustomer segments.Whetheritishyper-localdeliverystartupsor highlynicheeducationalwebsitesormade-to-orderfashion firms,theseentrepreneursprovethatlotsofrealsuccessare possiblebycateringtonichegroupsandhencepavingthe wayforlotsofnewbusinessmodels.
Lastly,thenewentrepreneursembodyauniquemixof determination,adaptability,andalearningattitude.They havelearnedtochangedirectionrapidly,bouncebackfrom setbacks,andacceptincrementalimprovementhavingbeen broughtupinfast-moving,changingenvironments.They recognizethatentrepreneurshipisanexerciseincontinuous explorationandrefinement.Itisthespiritthatenablesthem todealwithchallengesmoreflexibly,stayaheadoffastevolvingmarkets,andreinventtheirofferingscontinuously. Theirinnateexperimentationandnaturalcuriosityaretop driversindiscoveringandprofitingfromfuturebusiness trends.
Summingitup,thenextgenerationofphenomenaland successfulbusinessleadersiscertainlyspearheadingthe futurebusinesstrendsintoday'sworld.Theirsocial awareness,virtualsavvy,personalbrandingexpertise, adoptingAIandautomation,enablingremotework,niche marketfocus,andorganicresilienceareessentially transformingthewayfirmsareimagined,managed,and grown.Theseinnovatorsdon'tjustcreatesuccessful businesses,butarevisionarycreatingthefutureofbusiness, showingusthatpassion,purpose,andtechsmartsmixed withanattitudetochallengethestatusquoistherecipefor successinanspeedingupworldeconomy.
Inthedensefabricofthecontemporaryworld, charismaticpersonalityfigurescarrytheirinfluence muchfurtherthanthestandardboundariesoftheir profession.Greatindividualsarenotmerelysuccessful professionals;theyarerevolutionaryagentswhodisruptthe statusquo,buildnewworlds,andessentiallyredefine businessmodelsandtheoverallsociallandscape.Their charisma,presence,anduncompromisingbeliefgivethem thecapacitytoconstructresources,mobilizemovements, andcreateenduringlegaciesthatreachfarintothedistance fromtheirimmediatesurroundings.
Itiswithinthecenterofbusinessstrategychangeof dynamicpersonalitiesthattheuniquecapacitytoformand sellgame-changingvisionlies.Unliketraditionalistswho arebrilliantatrefinementsonexistingmodels,theseplayers possessastrangeintuitionforseeingnewtrends,predicting futuredemands,andseeingtotallynewmarketsorbusiness modes.TakeElonMusk'sunshakablepassionforelectric vehiclesatTeslaorreusablerocketsatSpaceX.His visionary,almostdaring,visionwasn'tjustreimagining tried-and-testedcaroraircraftbusinessmodels;itsawthem anewandforcedentireindustriestospeeduptheirown innovation.Suchleadersnotonlyinspireemployees,but shareholdersandcustomersaswell,creatingacatalystfor successthatdrivestheirbusinessesbeyondentrenched giants.
Moreover,flamboyantpersonalitiesleavealastingimprint uponbusinessmodelsbybuildingculturesofrisk-taking andboundlessinnovation.Sincetheyoperatewithimmense toleranceforfailure,viewingfailuresasopportunitiesfor
learningbychanceinsteadofbeingobstacles,suchan attitudepervadestheirorganizations,sothatteamscan enjoyahighdegreeofexperimentation,questionthe existingorder,andbetoninnovationsthatwouldotherwise berisky.JeffBezosandhis"Day1"mentalityatAmazon continuedtoshattere-commerce,cloudcomputing,and logisticsbarriers,rewritingtheplaybookforhow companiesapproachgrowthandcustomerobsession.The willingnessofsuchleaderstobetbigonnewideas essentiallyresetstheriskprofilewithinthesecompanies, leadingtorevolutionizedbusinessmodelsthatdisruptentire sectors.
Thesearetheconsequencesoftheinfluenceofsuch dynamicpeoplealsoonreshapingthesocialspaceby initiatingmeaningfulchangeinconsumercultureand societalexpectations.Withtheirownbrand,peopleskills, anduncontainablevoice,theycanpopularizenewideas, newtechnology,orevensocialmovements.SteveJobs,for instance,wasnotmerelymerchandisingtechnology,buta lookofminimalistchicanduser-focuseddesignthat revolutionizedthemannerinwhichhumansinteractedwith computingandmobiletelephony.Hispassionandattitude werethecoreoftransformingthewaypeoplethoughtand creatingnewparadigmsforconsumerelectronics, influencingthegreatersocialuptakeoftechnologyand dictatingfuturebusinessmodelsfortensofmillionsof companies.
Also,dynamicpeopleareoftenprovocativeagentsofsocial change,usingtheirinfluencetocriticizeabuses,champion equalaccess,anddriveethicalissuesintocorporateculture. EntrepreneurslikePatagonia'sYvonChouinardnotonly foundedviablefirmsbutalsopromotedenvironmental stewardship,redefiningtheterm"responsiblecorporation." Theirowncommitmenttosustainabilityandequitable workingconditionsnotonlyshapedPatagonia'sbusiness modelsbutalsogavebirthtoawidercorporatesocial responsibilitymovementacrossvariousindustries.Thatisa reflectionofhowpersonalbeliefcantransformfrom individualstosystemictransformationinimpactingvalues andexpectationsfromsocietyonbusiness.
Inthesphereofpersonalinfluenceandbranding, charismaticfiguresutilizedigitalchannelstoreachout directlytolargeaudiences,evadingtraditionalgatekeepers inmedia.Directoutreachmakesitpossibleforthemtocraft narratives,createcommunitiesaroundtheirmessage,and havehighimpactonthepublicconversation.However they'recreated,onpublicsocialmediasites,impassioned orations,orwiseprose,theybuildaloyalconstituencythat
canbeactivatedtofightforalotofcauses–fromshopper purchasetopolicy.Thisdirectimpactprofoundlyaltersthe mannerinwhichorganizationsandsocialmovements communicateandmobilizesupport,creatingnewroomfor businessstrategytomobilizecustomersandsocialcausesto disseminate.
Eventhecultureandveryfabricofcompaniesareremade bydynamicleaders.Theirleadershipitself,whichisoften thekeytocharisma,passion,anddeepsenseofpurpose, createsitsownuniquecompanyculture.Theybuild environmentswherepeopleareloyalbecauseofvision ratherthanhierarchyandwheretheycanbringthewholeof themselvestowork.Thismagneticleadershipattractstop talentwhoaredrawninbythevisionandpossibilityof changingthecompany,hencemoreboldbusinessstrategies. Thepersonalityoftheleaderbecomesingrainedinthe company'svaluesandbrandandinfluenceseverythingfrom hiringtomarketposition.
Finally,dynamicplayershaveaverycrucialrolein weatheringtimeofsheercrisisandinstability,exuding strengththataltersthedirectionofwholesectors.Theircool headsamidsttimesofcrisis,messagingeloquence,and capacitytomakeauthoritativeone-sideddecisionsamidst unprecedentedturmoilgivesafirmhand.SatyaNadella's managementofMicrosoft,characterizedbyunderstanding andcooperation,guidedthetechnologybehemoththrough aneraofrecordinternalandexternalupheavaland transitioneditsbusinessmodelstocloudcomputingandan openplatform.Thisisanexampleofadynamicleader's individualtemperamentandstrategicintuitionfocusingand re-mappingagiantcorporationontoanewtrajectoryforits industry.
Lastly,theimpactofdynamicpersonalityonbusiness strategyandsocialdynamicsofthemoderneraisimmense andunalterable.Theirforward-thinkingmind,theircourage totakerisks,theirmotivationalpowers,andtheiropen communicationskillsenablethemtobreaknormsand redefineboundaries.Theynotonlyspearheadtheadoption ofnewbusinessmodelsandstrategiesbutalsoinfluence consumerbehavior,initiatesocialmovements,and transformorganizationalculture.Inanagethatdemands constantinnovationandchange,itisincreasinglycritical fororganizationstothriveandforsocietytoevolvethat theyhaveleaderswiththesetypesofcharismaticstylesat thehelm.