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BECAUSEYOUR STORY DESERVES THE SPOTLIGHT
P e r s p e c t i v e
Inanagedefinedbyconstantmovementandshiftingpriorities,true
businessleadershipshinesthroughclarityofpurposeandthe couragetocreatenewpathways.Whatdistinguishesremarkable leadersisnotjusttheirabilitytobuildenterprises,buttheirwillingness tochallengetraditionalthinking,embracechangewithconviction,and pursuegrowthrootedinresponsibilityandlong-termvalue.Today, morethanever,industriesseekindividualswhobringinsight, consistency,andadeepcommitmenttoshapingabetterfuture.
Atourpublication,wetakeprideinspotlightingleaderswho demonstratethesequalitiesthroughpurposefulactionandsteady determination.Theirjourneysserveaspowerfulremindersthatsuccess isneveraccidental;itistheproductofdiscipline,thoughtfulchoices, andanunwaveringbeliefinprogress.Aswepresentthisedition, The Passionate Business Icon to Follow in 2025,ourgoalistohighlight individualswhoseworkreflectsresilience,innovation,andaforwardlookingmindsetthatinspiresbothpresentandfuturegenerations. Theseleadersremindusthatmeaningfulprogressisachievedthrough adaptability,courage,andawillingnesstoseeopportunitieswhere othersseelimitations.
Ourselectionforthiscoverstoryrepresentsaleader whohasreshapedexpectationswithbolddecisionsand aclearvisionforthefuture.Theirworkreflectsan abilitytobalancetraditionwithadvancement,creating businesspathwaysthatstrengthenbothorganizational growthandbroaderindustryprospects.Theyapproach challengeswithsteadyconfidenceandview technology,innovation,andlegacyascomplementary forcesthatcanshapestrongerandmoresustainable enterprises.
Thefeaturedexecutivehasguidedarespectedbusiness houseintonewsectorsthroughthoughtfulexpansion andinsightfulplanning.Theirleadershiphashelpedthe organisationstepintoareassuchasinfrastructure, renewableenergy,andelectricmobilitywithpurpose andconviction.Witheachmove,theyhavereinforced thebeliefthatcourageousdecisionscanopendoorsto long-termopportunity.Theirvisioncontinuestoinspire teams,strengthenstrategicdirection,andredefinewhat future-focusedleadershiptrulylookslike.
Let the pages fill you with not just insights, but ideas in motion!
-Bill Limbert


Managing Editor: Bill Limbert
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November, 2025



The Crucible of Continuous Reinvention –
Leading the
from Legacy Industrial House to a Future-Ready Eco-Powerhouse

Theworldmarketofthe21stcenturyisarelentless testingfield,alaboratorywhereoldempires regularlyfall,justundertherelentlessweightof volatilityandfastertechnology.Intimesofturmoilsuchas this,theonlyrelevantleadersarethosewiththeconfidence toreinventeverything,ratherthanmaintaintheformthatis current.
LeadingthechargeinthisdisruptionisAdityaVikram Birla,ChairmanandManagingDirectoroftheCosmic BirlaGroup.Heisathird-generationstewardofaname thatcarrieswithitalineageofindustrialrespect,buthis greatestlegacyisnotsustainingthename—itisboldly redefiningthatnameforthefuture.Asheoncestated,"True leadershipisn'tjustaboutcarryingforwardalegacy—it's aboutredefiningit."
Withhisinfluence,theCosmicBirlaGrouppivotedfroma traditionalindustrialhousetoadiversifiedandfuture-ready powerhouse.Withaudaciousstrategicforesight,Mr.Birla madesignificantbetsonthenextwaveofeconomic transformation,successfullyaddingsectorssuchas infrastructureandrenewableenergy,andmostimportantly, steppingintothehigh-stakesElectricVehicle(EV) transformationwithRaftCosmicEV.Heviewstechnology andtraditionnotasopposingforces,butaspartners, creatingamulti-dimensionalsolutionsmodelthatreduces theriskofsupplychaindisruptions.
Thistransformationalprocesshasrequiredgreatresilience. Eveninmomentsoffinancialcrisis,heshowedarareand tenaciousgrittoturneverydisruptionintoapositive inflectionpoint.However,thecharacteristicthatmadehim atrueiconishisdeeplyhumanapproach.Mr.Birlastrongly believesthatpeople,notproducts,arewhatmake companiessustainable.Hegavecarefulattentionto developinganinclusiveculturethatispredicatedon empowermentandseesexecutionasmoreimportantthan whatissaid.Hefullyembodiesthebeliefthat"Leadership isallaboutassemblingagreatteam,andlettingtheresults dothetalking."
BorninKolkatain1989,AdityaVikramBirlawas immediatelyimmersedinaworlddefinedbyindustrial achievement.Hislineagewasablueprintforethical leadership;hisgrandfather,R.S.Birla,hadfoundedthe CosmicBirlaGroupin1975,establishingareputationbuilt onindustrialresilienceandinnovationalongsideDeo KishanMohta.Raisedunderthetenetsofdiscipline,
integrity,andindustry—theveryqualitiesthatdistinguished hisforebears—Aditya'seducationmirroredthis foundationalrigor
FromDonBoscoSchoolinKolkatatosecuringaBBA fromJadavpurUniversityandanMBAfromCardiff University,hisformativeyearswereastructured apprenticeship.Theseacademicandculturalinfluences instilledinhimacriticalunderstandingofpeople-centric leadership,aphilosophyhearticulatedearly:"Leadershipis aboutbuildingstrongteamsandlettingexecutionspeak louderthanintent."
Preparedbyhisheritageandeducation,Adityaformally enteredthefamilybusinessin2011attheageof22.Itwas here,duringtheprolongedsteelmarketdownturnbetween 2012and2017,thathistruemettlewastestedandrevealed. Herefusedtoremainconfinedtohisinitialrolesin marketingandsales.Between2017and2018,he ambitiouslyexpandedhisdomain,embracingcomplex challengesacrossproduction,finance,andcapitalmarkets.
Byage27,hecreditedthisdifficultperiodwith fundamentallyshapinghisstrategicandfinancialvision. Thisimmersionincrisis,ratherthanprosperity,washis mostcriticalpreparation.Bythetimeheascendedtothe roleofChairman&ManagingDirectorinJanuary2019,he broughttothehelmapowerfulblendofdeeprespectforthe Group'sfoundinglegacyandanunshakeable,ambitious growthmindset.Hisearlyjourneywasaperfectarcof inheritance,difficultimmersion,andrapidmaturationintoa modernindustrialleader.
Beginningin2019,Mr.Birlaaggressivelydiversifiedthe Group'sportfolio,thrustingitintodynamic,future-facing domains.Thisevolutionwasdeliberate,designedtosteer theGroupawayfromitssingle-sectorpast.Today,the conglomerateisasprawlingnetworkof22companies operatingacross14factories,generatinganannualturnover approaching₹2,000crore.
Thefoundationremainsstrong:theflagship,publiclylisted CosmicCRFLtd.,leadsincold-rolledformedsectionsfor criticalrailwayandinfrastructureprojects.Entitieslike AsansolSteel,AVBEntech,andCometTechnocom reinforcethiscorestrength.TheGroupisrenownedfor engineeringgoodslikeyokepinsandspring-steelliners,
servingmajorclientsincludingTitagarhWagonsandIndian railwaydivisions.Thisstrategicmeldingoftraditional industrialstrengthwithnewsectors—including infrastructure,defence,FMCG,andrealestate—has establishedCosmicBirlaasarecognizedindustrial disruptorineasternIndia,notablyresilientamidpastcrises.
Mr.Birla'sboldestmovecamewiththeacquisitionofa majoritystakeinRaftMotorsinNovember2023,marking hisentryintoElectricMobility Thisstrategicmaneuver broughtexistingEVmanufacturingplantsinBhiwandiand DhuleunderCosmic'sownershipandfueledplansforanew assemblyplantinDomjur,WestBengal.
Underhisguidance,theGrouplaunchedCosmicEVLtd.in September2023,introducingmodelsliketheRaftCosmic EVWarriorandZanskar Theambitionisclear:definea modern,greenermobilityecosystem.
Theexecutionofthisrapidscaling,however,encountered initialfriction,includingpublicizedequitydisputes stemmingfromtheacquisitionintegration.These challengeswerequicklyandeffectivelyneutralized.The issueswereresolvedpost-takeoverthroughlegaland compliantmethods,resultinginacleanchitfrom investigatingdepartments.Mr.Birla'sfocusneverwavered, pressingforwardwithhiscommitmenttoa"greenerand cleanerfuture"andsustainablebusinessecosystems.By fusingtheGroup'straditionalengineeringstrengthswiththe dynamicEVsegment,heisfuelingbothgrowthand environmentalresponsibility.



AdityaVikramBirla'sleadershipstyleisbuiltuponan unwaveringcommitmenttotransparency,collaboration,and empoweringteams—principlesthatdefinetheinternal cultureoftheCosmicBirlaGroup.Hehasmeticulously fosteredanenvironmentwheretheinternalcurrencyisnot rhetoric,butresults,prioritizingexecutionovertalkand integrityaboveshortcuts.
Thispeople-firstapproachensuresthatstrategicvisionis directlylinkedtodailyaction,creatingabedrockoftrust andresultsacrosstheconglomerate.AstheGroupexpands intocomplexnewsectorslikeElectricMobility,this collaborativeethosbecomesthecriticaldifferentiator, inspiringteamstotakeownershipandleadtransformation fromthegroundup.
TheimpactofMr.Birla'stransformativeleadershiphasnot goneunnoticedbythebusinessworld.Between2023and 2024alone,hisleadershipattractedasignificantcollection ofhigh-levelhonors.HewasrecognizedasAsia'sGreatest Brands&Leadersandearnedthe"YouthIconoftheYear 2024"awardfromAsiaOne.Healsoreceivedthe "Extraordinaire–DynamicBusinessPersonality"awardat theIndia2030LeadershipConclaveandwashonoredwith MSMEBusinessMaestrorecognitionfromHindustan Times2024.
HispersonalstatusasoneofIndia'smostdynamicyoung industrialistswassolidifiedbyhisinclusionin EntrepreneursToday'sprestigious"40under40"listfor 2024.Furthermore,thesuccessofhisstrategicredirection earnedtheGroupaccoladeslikethe"Excellencein IndustrialInnovation"awardattheTimesBusinessAwards (East)and"EmergingLeadersinIndustrialExcellence"at theTimesNowBusinessAwardsEast2024.



“GlobalThoughtLeadership
Mr.Birla'sinfluencenowextendstoglobalacademic platforms.In2024,hewasinvitedtotheesteemedHarvard BusinessSchoolIndiaConference.Appearingonthecenter stageoftheprestigiousKarlmanHall,hedelivereda keynoteaddress.Heparticipatedinafiresidechat,sharing hisinsightsonthecomplexjourneyoftransforminga legacybusinessintoaninnovationpowerhouse.This engagementconfirmshisstaturenotjustasasuccessful industrialist,butasathoughtleaderactivelyshapingthe internationalconversationoncorporatereinventionand sustainablegrowth.
Hissagaisablueprintforthemodernage,demonstrating thatthefuturebelongstothosewhohonortheirrootswhile possessingthecouragetoredefinetheirentiredestiny
AdityaVikramBirla'scurrentsuccessisbuiltupona foundationtestedbyfire.Majorstressors,includingthe steelindustrycollapse,thepainfulliquidationoftheFerro Alloysunit,andthefrictionalchallengesinherentinlargescaleEVacquisitions,markedhisearlytenure.Hisclear responsetothesetrialswasnotretreat,butaggressive adaptationanddiversification.
EmergingfromthelowpointoftheFerroAlloysunit,Mr. Birlaorchestratedastrategicexpansionthatmovedthe Groupbeyondtraditionalsteelandrailwaycomponentsinto abroaderindustrialpaletteencompassingEVs,FMCG, defense,realestate,andinfrastructure.Thisdiversification isnotmerelyagrowthstrategy;itisacalculatedhedge—a deliberatemovetoensurestabilityandresilienceamid volatilesectoralrisks.

Lookingahead,Mr.Birla'sambitionsfortheCosmicBirla Groupareboldandclear:toestablishtheconglomerateasa top-tierEVinnovatorandagloballyrespectedindustrial forcefromIndia'sEast.Thispushforgrowthis underpinnedbyacommitmenttotransparency,symbolized bythepubliclistingofCosmicCRF.
Crucially,heshouldersaprofoundsocialmission. Modelinghisactionsonthelegacyofhisgreat-grandfather, Mr.BirlaispoisedtoestablishCorporateSocial Responsibility(CSR)initiativesthataredeeplyrootedin purposeandmeasurableimpact.Thenextchapterwillfocus ondeepeningtechnologyadoption—fromautomationand precisionengineeringtofurtherconsumergoods expansion—whilenavigatingtheprimarychallengeof scalingwithintegrity.
CosmicBirlaGroupproudlyconstructedtheTeluaSishu SikshaSadanPrimarySchoolintheHooghlydistrictof WestBengalfortheunderprivilegedchildrentoensurethey haveasafe,nurturingenvironmenttostudy,exploreand shapetheiraspirations.
"Hischallengewillbescalingwithintegrity,winning stakeholdertrust,andprovingthatrapidmodernizationcan harmoniouslycoexistwithlegacyvalues."
Today,at36,AdityaVikramBirlastandsattheintersection ofhistoryandthefuture.Bornintoaniconichousehold,he hasearnedrecognitionnotthroughinheritancebutthrough execution,foresight,andresilience.Underhisguidance,the CosmicBirlaGrouphastransformedintoasleek, diversifiedpowerhouse,drivenbyboldinnovation, transparentgovernance,andsocialconscience.
Hehasmasterfullyhonoredthepastwhilesimultaneously steeringtheGroupthroughcontroversiesandseismicshifts inthemarket.Hisjourneyisapowerfultestamentto continuityandreinvention,provingthatalineagerootedin strongvaluescanadapt,diversify,andthriveinaturbulent world.Innavigatingtheseimmensetransitions,Aditya VikramBirlaiscraftingadistinctivelegacy—onethatis anchoredinhistory,yetunafraidtodisruptit.
Itistheworldthatgetstransformed themostasaresultofthefewmindedindividualswhoarenot readytobelievethatthingsmustremain thesame.Theseentrepreneursdonot establishcompanies;theychangethe rulesanddragwholeindustriesinto motion.Theirexperiencesshowthattrue innovationisnotgadgetsorventure round,butsolvingsomethingmeaningful andnotgivingup.
Duringthelate1990s,SaraBlakelywas sellingfaxmachinesdoortodoor.She hatedhowherpantyhoselookedunder whitepants,soshecutthefeetoffapair ThatsimpleactbecameSpanx.With $5,000insavingsandnofashion experience,shecold-calledfactories, wroteherownpatent,andtalkedherway intoameetingwithaNeimanMarcus buyer TodaySpanxisabillion-dollar brandthatchangedhowwomendressand feel.Blakelydemonstratedthatthemost brilliantideasareusuallybornoutof personaldissatisfactionandthat persistencealwayswins.


In2008,brothersPatrickandJohnCollisonwereteenagers frustratedthatacceptingpaymentsonlinewasslowand complicated.TheybuiltStripeinmonths.Bankslaughedat twokidswithIrishaccentsandnotrackrecord.Tenyears later,StripepowerspaymentsforAmazon,Shopify,and millionsofsmallbusinesses.Thecompanyisworthmore thanmostcentury-oldbanks.TheCollisonsprovedthat softwarecanfixbrokensystemsfasterthancommitteesever will,andthatbeingyoungisanadvantagewhenspeed matters.
AnneWojcickico-founded23andMebecauseshebelieved regularpeopleshouldhaveaccesstotheirowngenetic information.Doctorsandregulatorssaiditwasdangerous andirresponsible.Shepushedforwardanyway Today millionshavesentinatubeofspitanddiscoveredtheir ancestry,foundlostrelatives,orlearnedtheycarryserious healthrisks.TheFDAeventuallyapprovedsomeof 23andMe'stests.Wojcickiturnedaforbiddenideaintoa newcategoryofpersonalhealthcare.
In1976,economicsprofessorMuhammadYunuslent$27 ofhisownmoneytoagroupofvillagewomenin Bangladeshwhomadebamboofurniture.Theyrepaidhim. ThattinyexperimentbecameGrameenBankandtheglobal microfinancemovement.Yunusshowedthatpoorpeople, especiallywomen,areexcellentborrowerswhengiven smallloanswithoutcollateral.HewontheNobelPeace Prize,butmoreimportantly,heliftedmillionsoutof povertyandprovedprofitandpurposecanliveinthesame balancesheet.
Chesky:
WhenBrianCheskyandJoeGebbiacouldn'tpayrentin SanFrancisco,theyrentedoutairmattressesontheirlivingroomfloor ThatdesperateweekendbecameAirbnb. Landlords,hotels,andcitycouncilsfoughtthemforyears. TodayAirbnbhasmoreroomsthantheworld'slargesthotel chains,andmillionsofordinarypeopleearnextraincome byrentingacouchoracastle.Cheskyturned"strangers sleepinginyourhouse"fromacrazyideaintoatrusted globalcommunity
Theseentrepreneurssharefivecleartraits:
• Theystartwithaproblemtheyfeelpersonally
• Theyignoretheexpertswhosayitcan'tbedone.
• Theyexperimentratherthanmakelong-lastingplans.
• Theyconsidersetbacksasanindicationthattheyareon somethingbig.
• Theirsuccessismeasuredinliveschangedandnot onlymoneygained.
Asingleentrepreneurialvisiondevelopsthousandsofjobs, pushessleepinggiantstoinnovateandmotivatesthe upcominggeneration.Millionsofnewonlinebusinesses werecreatedwhenStripemadepaymentseasy When Spanxsucceeded,investorsfinallynoticedwomenbuy thingstoo.WhenGrameenworked,entirecountriesrewrote bankinglaws.
Innovationisnolongerlockedincorporatelabsor universitybuildings.Itlivesinkitchens,dormrooms,and villagemarkets.Allittakesissomeonewillingtolookata brokensystem,feelthefrustration,andstartfixingitone small,stubbornstepatatime.
Theserolemodelsarenotsuperhuman.Theyareordinary peoplewhodecidedthestatusquowasunacceptable.That decisionisopentoanyonereadingthisrightnow
Thenextcatalystofmeaningfulgrowthmightbeyou.




Theoldrulebookisburning.Ahandfulofbold
entrepreneursarerewritinghowentireindustries work,move,andmakemoney.Theydon'taskfor permission.Theybuild,ship,andforcetheworldtokeep up.Herearesixpeoplewhoarechangingthegameright now
ElonMuskisnolongerjustacarmaker.Teslaforcedevery majorautomakertochaseelectricvehicles.Whileothers talkedaboutbatteries,Muskbuiltgiantfactoriesandsold halfamillioncarsayearwithoutspendingadollaron traditionaladvertising.Atthesametime,Tesla'senergy divisionnowinstallsmoresolarandstoragethanmost countries.Onemanpushedthewholeplanetfastertoward cleanpowerthandecadesofclimateconferenceseverdid.


Tenyearsago,rentingastranger'scouchsoundedcrazy Today,Airbnbisworthmorethantheworld'sbiggesthotel chainscombined.BrianCheskyprovedpeoplewouldrather stayinalocalapartmentthanasterilehotelroom.Entire citiesnowdependonAirbnbguestsforjobsandtaxmoney Thetravelindustrywillneverlookthesame.
EveryviralAIimage,everychatbotanswer,everyselfdrivingcartestrunsonNvidiachips.JensenHuangsawthe AIwavecomingtwentyyearsearlyandbetthecompanyon it.Whenothersmadechipsforvideogames,hemadethem forsupercomputersanddatacenters.Today,Nvidiaisone ofthemostvaluablecompaniesonEarth,andalmostevery bigtechfirmpaysHuangforthebrainsbehindtheirAI dreams.
WhitneyWolfeHerdstartedBumblebecauseshewanted womentofeelsafeandincontrolwhendatingonline.She madeasimplerule:womenmessagefirst.Theapp exploded.Bumblewentpublic,andWolfeHerdbecamethe youngestwomanevertotakeacompanytothestock market.Moreimportantly,sheshiftedthecultureofonline datingandprovedafemale-firstcompanycouldwinbig.
DanielEk:GivingMusicBacktoArtists(andListeners)
BeforeSpotify,buyingonesongcostadollar,oryou piratedit.DanielEkofferedallthemusicintheworldfor tenbucksamonth.Recordlabelslaughed—untiltheysaw thenumbers.Today,Spotifyhas600millionusersandpays artistsbillionseveryyear.Illegaldownloadsalmost disappeared.Ekdidn'tkillthemusicindustry;hesavedit andmadelisteningeasierthanever.
AnneWojcicki:PuttingHealthinYour
AnneWojcicki's23andMesendsyouasmalltube.Youspit, mailitback,andlearnwhereyourancestorslivedandwhat diseasesmightbeinyourfuture.Millionshavedoneit. Doctorsonceguardedgeneticinformationlikestatesecrets. Wojcickisolditforninety-ninedollarsandchangedhow wethinkaboutprivacy,prevention,andpersonalhealth.
Theseleaderssharethesameplaybook:
• Theyspotaclunky,expensive,orbrokenindustry
• Theyusetechnologytomakeittentimescheaperor simpler.
• Theyignoreexpertswhosay"itcan'tbedone."
• Theymovesofastthatregulatorsandcompetitorsare alwaysonestepbehind.
Oldgiantstrytocopythemandusuallyfail.General Motorscan'tbecomeTeslaovernight.Hiltoncan'tflipa switchandmatchAirbnb'svibe.Thatisthenewreality:one determinedfounderwithastrongteamcanbeatacenturyoldcorporation.
The result?
Lowerprices,betterproducts,andmorechoicesfortherest ofus.Jobsshift,citieschange,andpowermovesfrom boardroomstogaragesandbedrooms.
Thesesixpeoplearenotwaitingforthefuture.Theyare buildingit,industrybyindustry,whethertheoldguardlikes itornot.Andtheyarejustgettingstarted.
Thenextrevolutionwon'tcomefromagovernmentplanor athink-tankreport.Itwillcomefromsomeoneyou've probablyneverheardofyet,whoisquietlyworkingonthe ideathatwillmaketoday'sgiantslookslowandoutdated tomorrow

















