

Smart Rooms
Innova ve Trends
Transforming Hospitality Today
Outstanding Service
Redefining Guest
Experiences in Hospitality's Future





Smart Rooms
Innova ve Trends
Transforming Hospitality Today
Outstanding Service
Redefining Guest
Experiences in Hospitality's Future
In a world where hospitality is no longer just about
service—butaboutcraftingmemorable,transformative experiences visionary leadership is not just an advantage;itisanecessity ThisspecialeditionofCIOLook shinesawell-deservedspotlightonaleaderwhoisreshaping the industry with courage, creativity, and unmatched foresight:SteveSid.
Steve’sjourneyisnotmerelyoneofbusinesssuccess,butof relentlessinnovationandadeepunderstandingofwhattruly connects people across cultures, borders, and expectations. Hisabilitytoanticipateglobaltrendswhilestayingrootedin the personal touches that define exceptional hospitality makes him a standout figure in an industry that thrives on bothtraditionandchange.
As we navigate a hospitality landscape redefined by technology, sustainability, and evolving guest preferences,
Steve emerges as a figure who doesn't just respond to change—heleadsit.Fromreimaginingguestexperiencesto embeddingapurpose-drivenphilosophyintooperations,his worksetsnewbenchmarksforexcellence.
This edition celebrates not only Steve’s professional milestones but the values he represents vision, resilience, empathy, and a belief that hospitality is, at its heart, about people.
We hope the stories, insights, and perspectives shared here inspire current and future leaders to think boldly and lead withheart.
HappyReading!
C O V E R S T O R Y 08
Crafting Experiences, Cultivating People, and Redening Hospitality
A R T I C L E S
Smart Rooms
Innovative Trends Transforming Hospitality Today
Outstanding Service
Redefining Guest Experiences in Hospitality's Future
PoojaMBansal Editor-in-Chief
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Managing Editor Prince Bolton
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Catering HQ
Group Managing Director
S Crafting Experiences, Cultivating People, and Redening Hospitality
O V E R S TO R Y
“Mentorship isn’t just a value for me-it’s a responsibility to nurture future leaders across the industry.”
Today, an organization can reach the pinnacle of
successbyembracingchangeandmatchingthepace with ongoing transformations It requires the guidance of an erudite leader- a seasoned veteran who can steer an organization to newer heights. These professionals possess exceptional leadership skills They are flexible, innovative,andcanconvertchallengesintosteppingstonesof unstoppable progress. A personality who possesses such qualities and a lot more is Steve Sidd. His career trajectory from grassroot levels to helm of one of Australia's most dynamic hospitality conglomerates is a testament to vision, grit,andunstoppablededicationtoexcellence.
Steve entered the hospitality industry out of family history andinterest.Stevehascateringexperience.Helearnedfrom his father. Right from the early days of childhood, he was amazedatthesizeandscopeofthebusinessandwouldspend hisfreetimesittinginonthenitty-grittywithhisfather Itwas duringthisearlyphasethatthisfirstexposuresowedtheseeds foralife-longpassionforthehospitalitysectorandthedesire toleaveapersonallegacy Equippedwithauniversitydegree, Steve'sentrepreneurialacumensooncaughtupwithhim,and he startedhis first restaurantat the age of eighteen.With the prodding from his father about sound business planning and hard-earned know-how, Steve blazed the learning curve of doing business in whirl mode—adjusting to high success rates, learning from failure, and generating the kind of resiliencethatwouldlastalifetime.
Rising to an Empire: Steve's Ascension of Catering HQ Group
Within only three short decades, Steve established his very firstbusiness-thediversifiedCateringHQGroup Today,it has 26 specialty-dining brands and is operational across 40 venueswhichitcurrentlyrunsefficiently Ithasover350staff and it is Australia's luxury hospitality industry brand name offeringend-to-endsolutionsunderfouroperatingpillars:
Ÿ Company-OwnedProperties:Humongousrestaurantand eventspaceportfolio,eachtoservespecialmarketneeds andguestexperiences.
Ÿ WholeFoodsProduction:Franchisefactoryforfranchise food product production, promoting consistency and innovationineveryfunction.
Ÿ Technology Solutions: Big hospitality software for selfinnovation and internal product financialization, cutting operationforinternalstaffandexternalclients.
Ÿ Franchise Operations: Franchise network growing visibility and exposure of the Group, offering opportunitiesforindustryentrepreneursandpartners.
Thisend-to-endsolutiontransformsCateringHQGroupinto a one-stop-shop for the hospitality sector where it is able to generate value through operational excellence, technology, andstrategicalliances.
Leadership Philosophy: Vision, Accountability, and Empowerment
A glance over his shoulder is an isolated cutting-edge leadership theory of vision, transparency, and passion in defining the team. As a pathfinder and dedicated Group Managing Director, Steve has an unabashed organizational design with 11 leaders who report directly to him and yet another54frontlinegroupleaders.
Heleveragesmonthlyexecutivemeetingstohelpenforcekey performance indicator drift and strategic priorities. By conducting these meetings, he hopes to create peer accountability as well as open communication. Steve’s leadership style is disciplined yet facilitative While all importantdecisionspassthroughhimforapproval,heallows high levels of trust, autonomy, as well as ownership to his executiveteam.
Mentorship is Steve's guiding principle. He believes in ensuring the growth of individuals, providing direct lines to careers, and giving every employee a chance to reskill and moveahead.Steve'ssuccessisnotmerelyconfinedtohimself or to just a limited number of individuals. It also focuses on buildingagreaterorganizationasawhole,withasuccession pipeline of future leaders who can lead the group and introducetransformationaldevelopmentsinthefuture.
Steve's leadership is founded on a code of values that keeps the tension of the hospitality industry at arm's length and enables them to remain down-to-earth and in touch with his ownvalues:
Ÿ Transparency: Telling the truth, giving honest feedback, and never allowing trouble to ferment and success to be enjoyedinprivate.
“Resilience has always been my greatest ally, especially when learning from failure and turning setbacks into steppingstones.”
Ÿ Accountability: Giving decision-making power to all members of the team so that they take responsibility for the outcome of their decision, hence accountability cultureandself-improvementaspirations.
Ÿ Resilience:Therearegoingtobemistakes,Stevefocuses on how to learn from mistakes and make them stepping stonestosuccess.
Ÿ Teamwork: Success is a group experience by all, achievingthegreaterpurposeoftheGroup.
These are the values that have guided Steve through the process of contending with challenges while running a business amidst a competitive business environment and establishingaresponsiveandresilientbusiness.
OneofSteve'sbestcorevaluesthatreallystandsoutisthathe never makes compromises between the immediate needs of operating the business and a clearly articulated, long-term vision. With nearly three decades' worth of experience in business,Steveisawarethattherecannevertrulybegrowth bymerelyrespondingtothingsthatarehappening—there'sis anessentialneedofhardplanning,hardaction,andtime-totimechecking.
HQGroupisbackedbytheEntrepreneurialOperatingSystem (EOS), a disciplined system in which executive staff participates in quarterly planning sessions with an outside facilitator to assist.The system has everyone focused on the objective of achieving goals, monitoring progress with measurablescorecards,andcoursecorrectingasnecessaryin tryingtostayaheadofbusinesstrends.
Steve's emphasis on general concordance is praiseworthy Since he is the founder, he mandates that above all else, coownership and harmony need to work because in his belief system, optimum outcomes result when every leader is wholeheartedlyfocusedonstrategyandvision.
The driving motivation behind Steve's biggest business turnaround,aswithCateringHQGroup,wastheunexpected impact of the COVID-19 pandemic. For most of the hospitality sector, Steve saw unprecedented disruption with lockdownsplacingthebusinessitselfatrisk.
Ratherthantakingarideonacoattailofinertiadependenceor gettingdeflated,SteveandhisbusinesspartnerAlbieusedthe opportunitytoreinvent.
Through the implementation of time-outs during planning meetings, they were in a position to rethink the entire operation of the firm from work habits to plans for growth. The process of thinking and reflection created space for the companytoreinventdifferently,enablingtheteamtoemerge out of the crisis stronger than when it started. The postpandemicerahasseengrowthexpansionacceleratinggrowth ofthecompany'sfourpillars,newbusinessgrowthexpansion, andgoodsystemsnowdrivingsustainablegrowth.Stevehas termed this journey one of re-learning the importance of staying agile, adapt, and responsive to change—even in adversity.
Excellence: Systems, Processes, and FinancialDiscipline
The calling for the giant players to make CateringHQGroupasuccessliesinits relentless pursuit of business excellence.Steveisawarethat
“Sharing my journey is my way of giving back-to show that with passion, discipline, and the right values, anything is possible.”
profitability for hospitality companies lies in meticulous attentiontodetail,whetheritisfoodandlaborexpensesorthe levelofcustomerservice.
For this to be achievable, there are appropriate reporting frameworks established by the team where week-by-week financial reports are reported to the executive teams and the management.Visibilityinrealtimeensuresrapidresponseto issues, improve performance and take advantage of opportunities.Comparedtothemajorityofindustrystandards that work for long distances in order to transport crucial information, Steve works in an open manner in sharing the informationinawaythattheteamsconsiderittobetheirsand providetheoutput.
Goingonwitheducation,open-bookKPIs,andanunyielding capacity for closing performance gaps characterize Steve's leadership model. Leader empowerment with master vision keeps the business agile and responsive to marketplace shiftingforces.
Stevealsoapplieshisincredibleworkethictotonsofsuccess in the boardroom. Having endured the physical and mental strainthatindividualsfromthehospitalitysectorshavegone through,Stevestayedhealthyandinshapeonapersonallevel. Steve revolutionized his life eight years ago by taking up a pescatariandiet,notconsuminganycarbswhatsoeveraspart ofhisroutine,andexercisingbodilyfortwohoursdaily
This tough regime, beginning each day at 4:00 a.m., gives Steve a clear head and energy to overcome the challenge of work. He attributes his commitment to physical fitness as havingincreasedhisroleasaleadertoreasonthingsoutina clearheadandplanahead.
Stevetalksopenlyaboutthestressandtravailofworkingand residing with the company and specifically the dangers of stress,depression,andburnout.Takingutmostcareofhimself and setting himself up as a wonderful example for his employees and staff members, he induces wellness and inspiresresilienceinthecompany
Aside from his work with Catering HQ Group, Steve is particularlyinterestedinplayingaroleinfurtherdeveloping thegreaterhospitalityindustryasawhole.Heisaself-touted mentor,notonlytohisin-housestaffbutalsotothoseoutside, sharingnuggetsofknowledge,know-how,andadvice.
“Our business is more than venues and numbers; it’s about people, experiences, and creating value that matters.”
“To me, leadership means building something that lasts, something that inspires long after I’m gone.”
Thegroup'sbusinessandtechnologysolutioniswhereSteve advises business operators and business owners inAustralia what they should do so that they can prosper and utilize opportunities. Advising people and counseling says a lot abouthowhefeelsthebusinessisgood.
Inretrospect,Steveishumblebutrightfullyproudofwhathe andhisfamilyhaveachieved.Itwasanexperienceofupsand downs, twists, and catches of game-altering turns. But in all giveninstances,however,Steve'sone-trackmind,people-first approach,andfocusonexcellencewerenevercompromised.
He wishes to share the team’s victory with his business partners,friends-turned-businessassociates,andlovedones. Leadership to Steve is not ego but creating something that lasts—a company that never ceases to inspire, strive, and makeadifferenceinthebusinessworldinapositiveway
ForgingaPathtoSuccess
Steve's path is that of a vision sustained by perseverance, adaptability, and unyielding devotion to people. From his earlybusinessinternshipathisfather'sbusinesstohiscurrent position as a nationally recognized hospitality leader, Steve hasbeenaparadigmofleadershipqualitiesthatarethepillars ofgreatleaders.
His own path is one that others can take to leave their own mark on a high-tempo and high-speed business: seizing the change, investing in people, health, and happiness, and stayingfocusedonthebigpicture.WithCateringHQGroup continuing from strength to strength, Steve's vision and reputation as industry visionary leader and mentor unruffled a gold standard of excellence in Australian hospitality—remainsuntainted.
The service sector, on the premise of service excellence and customer delight, is set for a revolutionary transformation. Advances in technology, changes in the mindset of visitors, and global conscious efforts to go green are compelling across-the-board transformation at hotels, resorts, and other service centers. These are not short-termmeasures;theyaretransformingthehospitalityofthefuturein very fundamental terms. With recovery in travel demand and changing consumer trends, hospitality industry players need to embrace new innovationstobecompetitiveandcurrent.
This article outlines three key areas within the hospitality industry that are being significantly transformed by innovation: digital transformation, experiential and personalized travel, and the integration of sustainability andwellness.
Accelerateddigitaltechnologyadoptionistransformingtheconsumption and delivery of hospitality. From check-in to post-stay follow-up, digital interfacesarebecomingtheareasoffocusforconvenience,efficiency,and personalization.SomeofthelatesttechnologiesareAI-poweredchatbots, mobile check-in and keyless entry, and virtual concierge services being adopted more and more as standard offerings in hotels. With these technologies, guests can bypass the front desk experience, control their stay with mobile apps, and orderthingsonthefly.Smarthotelroomspresenta very influential case in point of digital transformationatwork.UsingInternetof Things(IoT)technology,guestscan control lighting, temperature, and entertainment from a distance with voice recognition or mobileapps.
Remote control provides an individualized and interactive experiencethatmeetsthetech-hungryaspirationsofmodernday travelers. Operators benefit from increased operating efficiency, fewer labor costs, and enhanced energy management. Outside of the guestroom, data analytics is revolutionizing the way hoteliers are learning about and interactingwiththeirguests.Guestbehavior,preference,and opinionaremonitoredandanalyzedtoguidedynamicpricing decisions,maximizeoccupancyrates,andofferpersonalized marketing campaigns. Augmented reality (AR) and virtual reality(VR)arealsoutilizedtodrivepre-book.
Personalizedservicehaslongbeeninvogue,buttechnology today has taken customization to unprecedented levels. Artificial intelligence and machine learning are allowing hotels to personalize experiences based on individual preferences by segmenting large amounts of data For instance,regularcustomerscanbeassignedroomsaccording to previous visits, welcome presents that are customized to individualpreferences,orevendietarydemands-baseddining suggestions. Rewards schemes are also moving away from theusualrewardschemes.Theynowleveragebehaviordata to provide personalized rewards, travel advice, and bespoke experiencesthatalignwithaspecificlifestyle.
Driving personalization is the rise of experiential travel, a trend that has disrupted conventional luxury.The traveler of today especially millennials and Gen Z travelers is looking for authentic, active, and immersion experiences in localpopulations,terrain,andcultures.Resortsandhotelsare, inturn,bookingprivateexperienceslikefarm-to-tablemeals, craftandartclasses,guidedtours,culturalperformances,and more. These experiences enable tourists to break past the well-worntouristtrapsandexperiencethedestinationsthey're visiting even more. Experiential travel also creates new businessopportunitiesforhospitalitycompaniesandvalueto the value proposition. Hoteliers can create opportunities for developing signature packages that engage the community and help local economies by partnering with local guides, chefs,andartisans.
Sustainability has transitioned from specialized interest to mainstream business imperative for the hospitality industry. Todayitiswhatconsumersincreasinglylookforinthewayof environmentstewardshipandtransparencyinbehavior,anda significant number of them make booking decisions on the
basis of a property's green management commitment. Hotel companiesarethereforeembracingend-to-endsustainability strategiesrangingfromenergyandwastetoprocurementand community involvement Most hotels today incorporate green certifications like LEED (Leadership in Energy and Environmental Design), add solar or energy-efficient appliances, and eliminate single-use plastics by employing refillableamenities.
Smarttechnologiestrackwaterconsumption,electricity,and indoor air quality, making it easier for owners to save waste and cost. Minimization of food sources is also becoming mainstream, with restaurants shifting locally sourced, organic, and seasonal These efforts not only bring in ecotourism visitors but also benefit long-term operational sustainability.Addedtosustainabilityisalsotheinclusionof well-being along the entire guest experience. Emerging is wellnesstourism,drivenbyanintensifiedneedformentaland physical well-being New hotels are fighting back with increasedwellnessamenitiessuchasyogaclasses,meditation programs, in-room exercise gear, and sleep-conducive room features such as blackout shades, aromatherapy, and sounddeadeningmaterials.Othersofferon-callwellnesscounseling orbespokedigitaldetoxessothatguestscanfullyreboot.
Hospitality stands at the crossroads where innovation is not just elevating service levels but redefining the concept of creating awesome guest experiences Digitalization is unshackling smarter, improved service models. Experiential travel and personalization are re-engineering the way consumers are experiencing destinations and brands. In the process, increased demand for wellness and sustainability mirrors the values of a more compassionate but more discerning customer In order to stay in the lead, hospitality businessesmusttranscendtraditionalprovisionandmaintain an attitude of continuous innovation. Those who are able to merge these new-age movements will not only service the demands of the traveller of today but will also set new standardsofexcellence.
Inanerawheretravelersdemandmorethanjustacomfortablebedandacomplimentarybreakfast,thehospitality
industrystandsatthecuspofatransformation.Thefutureisnolongeraboutamenitiesalone;it'saboutcurating momentsthatmatter,emotionsthatlinger,andinteractionsthatfeeldeeplypersonal.
Aswelookahead,itbecomesclearthatredefiningtheseexperiencesisnolongeroptional,it’sessential.
Overthepastdecade,guestexpectationshaveundergonearadicalshift.Inthepast,acleanroom,politestaff,andtimely service were considered sufficient. Today’s guests seek personalization, authenticity, sustainability, and digital conveniencewrappedinaseamlessjourney Theywanttofeelunderstood,valued,andinspired.Whetherit'sabusiness travelerinDubai,asolobackpackerinBali,orafamilyvacationinginParis,thedefinitionofasatisfyingstayvaries,but theessenceremainsthesame:memorableguestexperiencesinhospitality
This evolution has been fueled by several factors—rising global competition, technological innovation, and a new generation of travelers who prioritize experiences over possessions. This means that the hospitality industry must becomemoreagile,morehuman-centric,andmorefocusedonlong-termengagementthaneverbefore.
TechnologyastheExperienceEnabler
One of the most significant game-changers in redefining guest experiences in hospitality is technology From AIpoweredchatbotstocontactlesscheck-ins,smartroomcontrols,andpersonalizedmobileconciergeapps,technology
hasshiftedfrombeinganoveltytobecomingthebackboneof themodernguestjourney.
Hotelsandresortsnowusedataanalyticstotailorservicesin real time, remembering a guest’s pillow preference, recommending restaurants based on past orders, or sending customized activity plans Facial recognition, IoT, and augmented reality are being integrated to offer intuitive and immersive experiences. However, the key lies not in simply deploying technology, but in using it to amplify human connection,notreplaceit.
Technology should be invisible yet impactful, enhancing efficiencywhilekeepingempathyatthecenter Achatbotthat solves a guest's problem at midnight, or a mobile app that remembers your past spa treatments these small but significant touches add depth to the guest experiences in hospitality.
Gonearethedaysof“onesizefitsall.”Thehospitalitysector is now learning that customized guest experiences in hospitality are the new benchmark of excellence. Personalizationdoesn’tmeanjustknowingtheguest’sname, itmeansknowingtheirstory.
Areturningguestmightappreciatebeingwelcomedbackwith their favorite drink. A honeymooning couple might love a surprise room upgrade or a handwritten note. Families may need child-friendly amenities and quiet zones. Business travelers often want efficiency, fast Wi-Fi, and flexible meeting spaces. Understanding these unique needs and responding accordingly can turn a basic hotel stay into a cherishedmemory
Advanced CRM systems and AI tools enable brands to segment and predict guest behavior But it's the human touch a warm greeting, a thoughtful gesture, a local recommendation—thattrulyelevatestheexperience.
Today’s guests are increasingly conscious about where they stay and how their choices impact the planet and society Guest experiences in hospitality are now deeply intertwined with ethical and sustainable practices. Eco-friendly amenities, zero-waste initiatives, support for local artisans, and inclusive hiring practices are becoming part of the hospitalitynarrative.
Hotels that embrace sustainability not only reduce their carbon footprint but also attract value-driven travelers. For instance,offeringorganic,locallysourcedmealsorallowing guests to opt out of daily linen changes shows mindfulness. Travelers want to align with brands that reflect their values, andthisconnectiongreatlyenrichestheiroverallexperience.
The Human Element: Empathy and Emotional Intelligence
Despiteallthedigitalinnovations,hospitalityisultimatelya business of people Frontline employees receptionists, concierges,servers,housekeepers—arethetrueambassadors of guest experiences Their empathy, communication, problem-solving skills, and cultural sensitivity can turn a regularservicemomentintoadelightfulencounter.
Trainingandempoweringstafftohandlediverseguestswith graceandrespectisvital.Emotionalintelligence,storytelling, and a genuine smile go a long way in making people feel welcome and cared for In fact, studies show that emotional engagementisakeydriverofguestloyaltyandadvocacy
When staff are motivated and feel a sense of purpose, it reflects in the service they provide. Their ability to read the room, anticipate needs, and respond sincerely is irreplaceable. This human warmth is the soul of the guest experiencesinhospitality
Conclusion:ExperiencesThatLeaveaLastingImpact
Redefining guest experiences in hospitality isn’t just about keeping up with trends—it’s about building relationships, creating value, and inspiring loyalty. It requires a mindset shift from transactional service to transformational experiences.
Asindustrycontinuestoevolve,theestablishmentsthatwill thrive are those who blend technology with tradition, efficiency with empathy, and comfort with conscience. In doing so, they will not only meet the needs of the modern traveler but also enrich the lives of the communities they serve.
In the end, hospitality isn’t just about where you sleep, it’s about how you feel. And that feeling is what guests will remember,longafterthey’vecheckedout.