Itai Greenberg
“Investing in robust cloud security measures isn't just prudent ‒ it's essential for safeguarding business continuity and reputation.”
Editor's Note
Asthecloudlandscapecontinuestoevolveatan unprecedentedpace,securityremainsatthe forefrontofinnovation,resilience,andtrust.In 2025,thedemandforcutting-edgecloudsecuritysolutions hasneverbeenmoreurgent,asorganizationsnavigate increasinglysophisticatedcyberthreats,regulatory landscapes,andtheimperativetoprotectsensitivedatain distributedenvironments.
CIOLookinthisspecialeditionofTheMostInnovative CloudSecurityLeadersTransformingtheIndustryin 2025celebratesthevisionaries,technologists,and executiveswhoareredefiningsecurityinthecloudera. Theseleadersarenotonlypioneeringnewdefence mechanismsbutarealsoshapingthefutureofsecure digitaltransformationthroughzero-trustframeworks,AI-
Securing the Future PrinceBolton
driventhreatdetection,confidentialcomputing,andnextgenerationencryptiontechniques.Theircontributions ensurethatenterprisescanscalewithconfidence, balancingagilitywithuncompromisingsecurity. FromFortune500companiestodisruptivestartups,this editionhighlightsthetrailblazerssettingnewbenchmarks forcloudsecurityexcellence.Theirstrategies,insights, andleadershiparepavingthewayforamoresecureand resilientdigitalworld.
Weinviteyoutoexplorethestoriesoftheseextraordinary innovators,gainvaluableperspectives,andbeinspiredby thebreakthroughsshapingthenexteraofcloudsecurity
Happy Reading!
From Perimeter Defense to Identity Management
The Evolution of Cloud Security
Challenges and Solutions
Cloud Security for Remote Workforces
Deputy
Managing Editor Prince Bolton
Art & Design Director Davis Mar n
Associate Designer Jameson Carl
Senior Sales Manager Wilson T., Hunter D.
Customer Success Manager Ward M. Sales Execu ves Tim, Smith
TECHNICAL
Technical Head Peter Hayden
Technical Consultant Victor Collins
Cloud Security Leaders
Itai Greenb
“
Known for his strategic insight and focus on innovative solutions, Itai has driven the company’s mission to redefine cloud security.”
ItaiGreenberg ChiefRevenueOfficerCheckPointSoftware Technologies,Ltd.
Revolutionizing Cloud Security!
Cybersecurityhasbecomeacrucialpartofmodern technology,helpingusnavigatethechallengesof protectingdigitalsystemsanddata.Withtheriseof cloudenvironments,AIapplications,andconnected systems,theneedforadvancedsecuritymeasureshasnever beenmorepressing.Cybersecurityprotectssensitivedata andensuresoperationalintegrityacrossindustries.The sector’sinnovationsareessentialformitigatingrisks associatedwithmisconfigurations,unauthorizedaccess,and growingdigitalthreats.Organizationsrelyonthese advancementstomaintainseamlessfunctionalityand protecttheirassetsinanincreasinglyinterconnecteddigital world.
ItaiGreenberg,ChiefRevenueOfficeratCheckPoint SoftwareTechnologies,isshapingthefutureof cybersecuritythroughhisvisionaryleadership.Knownfor hisstrategicinsightandfocusontop-notchsolutions,hehas driventhecompany’smissiontoredefinecloudsecurity. Hisabilitytobalancetechnicalexpertisewithpractical implementationhighlightshisdedicationtoaddressing industrychallengeseffectively.Itai'sleadershipapproach nurturescollaborationandinnovation,inspiringteamsto developsolutionsthatmeetsecuritydemandsandanticipate futurethreats.ThroughhisguidanceCheckPointcontinues tosetbenchmarksindeliveringreliableandcomprehensive cybersecurity.
CheckPointhasbecomealeaderindeliveringadvanced cybersecuritysolutions.Thecompanyisknownforits holisticcloudandnetworksecurityapproach,offering advancedtoolsprioritizingpreventionoverdetection.By integratingAI-driventechnologiesandunifiedplatforms, CheckPointenablesorganizationstoprotecttheirassets whilesimplifyingthemanagementofchallenging environments.Itscommitmenttoinnovationandfocuson addressingcustomerneedspositionsthecompanyasakey providerintheglobalsecurityfield.
Let’s explore Itai’s innovative leadership in cybersecurity:
InspiringFutureLeaderswithIntegrity
Itaihasbeeninthecybersecuritybusinessforthelast25 yearsandstartedhisjourneyincloudsecurityin2014.He hasworkedcloselyonsecuringAWS,Azure,GCP,Alibaba Cloud,andSaaSapplications.Hespecializesinoverseeing theproduct,vision,andgo-to-marketstrategyforcloud security.
CheckPointiscommittedtoitscybersecuritymission.
EnsuringFullProtectionforCloudEnvironments
ItaistatesthatCheckPointinvestsheavilyincloudsecurity. ManylargeenterprisecompaniesselectCheckPointto securetheircloudinfrastructurebecauseitprovides visibility,alerting,andpracticalpreventionandprotection ofapplicationsfromhackers.
Securingthecloudisintricateduetoitsconnectivityand diversityofapplicationsandresources.Themissionisto deliversecuritythatprotectsapplicationsfromhackers enteringthroughtheInternetorstealingcredentials.Check Pointprovidescompleteprotectionfromthefrontand servicedoors,unlikeothervendorsfocusingonlyon visibilityorspecifictypesoftraffic.
CheckPoint’sholisticapproachensurescomprehensive protectionforcloudenvironments.ItaistatesthatCheck Pointfocusesonsecuringthecloudcomprehensively,from theservicedoortothefrontdoorandeverythinginside. Unlikeothervendorsthatmerelygeneratealertsandrequire customerstoaddressissues,CheckPointstandsoutby deliveringproactivepreventionsolutions.CheckPoint providesvirtualpatchingforunpatchedvulnerabilities, protectsallexposedAPIs,andensuresonlyauthorized usersaccessthecloud.Theyalsopreventvulnerability exploitationbysecuringtheedgeandnotallowingthreats toreachtheworkload.Thisunifiedapproachensures comprehensivecloudsecurity
Itai's leadership approach nurtures collaboration and innovation, inspiring teams to develop solutions that meet security demands and anticipate future threats.” “
ManagingSecurityAlertsEffectively
Itaihighlightsthreeprimarychallengescurrentlyfacedin cloudsecurity,including:
First,protectingAIandGenAIapplicationsisessentialas organizationsincreasinglydeveloptheseapplicationsinthe cloud.Manycloud-basedapplicationstodayinclude mission-criticalandlegacysystemsalongsidecloud-native applications,makingthesecurityofAIandGenAI applicationsakeyfocus.
Second,accesscontrolandsecuritymeasuresareconcerns fororganizationsinensuringthatonlyauthorized individualsorsystemshaveaccesstosensitivedataand resourceswithinthecloud.Thisremainsanintricateissue, andevenwhenaccessisgranted,maliciousactivityfrom internalorexternalusersmustbepreventedtoensurethe integrityandsafetyofthecloudenvironment.
Third,preventingexposureandoperationalmistakesis crucial.Misconfigurations,suchasunintentionallyexposing storagetotheinternetorinstallingpre-infected applications,poseseriousrisks.Maintaininga“clean”and securecloudenvironmentrequiresconstantvigilance againsthumanandoperationalerrors.
Additionally,organizationsfaceoperationalchallenges fromtheoverwhelmingvolumeofsecurityalerts,often numberinginthethousands.Thesealertsmakeitdifficult forteamstoidentify,prioritize,andmitigaterisks effectively.
AdvancingAutonomousZeroTrustSecurity
Itaioutlineskeyprioritiesinadvancingcloudsecurityand accessmanagement.
First,CheckPointfocusesondeliveringaholisticzero-trust accesssolutionforemployees,powerusers,and contractors.Thisapproachemphasizes“justenough,justin-time”accessfromuserdevices—whethermobile devices,laptops,orPCs—tothecloud.Theaimistoensure seamlessandintuitiveaccessacrossmultipleenforcement points,simplifyingtheexperienceforendusersand administratorsmanagingthesystem.
Second,thecompany’smissionincludestransitioningfrom staticaccesscontroltoadaptiveandfullyautonomouszerotrustsolutions.Byanalyzingdata,traffic,connections,and
userintentduringcloudaccess,thesolutionensuresthat onlylegitimateactionsarepermittedwhilesuspiciousor harmfulactivitiesareblocked.AdvancedAIcapabilities powerthispreventiontechnology
Third,CheckPointprovidescustomerswithtoolsto managemulti-cloudandhybridcloudenvironmentsfroma single,intuitiveplatform.Thisunifiedplatformconsolidates policies,logs,andmanagementacrossdiverse environmentswithdifferentproductsandvendors.Thegoal istoenhancesimplicityandproductivityforendusersand administrators.
PrioritizingInternalInfrastructureSecurity
Beforesecuringitscustomers,thecompanyprioritizes securingitsinfrastructuretoensurethedeliveryofhighly securetechnology.Thisisespeciallycriticalascustomers relyonitsproductstoprotectsensitiveactivitiessuchas financialtransactions,retailoperations,andmanufacturing processes.Operatinginhighlyregulatedandtargeted sectors,CheckPointfocusesonprovidingitscustomers withthemostrobustsecuritysolutions.
SecuringGenerativeAIEnvironments
Itaireflectstherearetwoprimaryapproachestoartificial intelligenceatCheckPoint.Thefirstfocusesonutilizing generativeAIandlargelanguagemodels(LLMs)to enhancetheaccuracyandefficacyofthecompany’s preventiontechnologies.Thisincludesoffering administratorsintuitiveandsimplifiedmethodsfor operating,troubleshooting,deploying,andscalingthese technologies.
Anotherapproachinvolvesassistingcustomersinbuilding theirgenerativeAI-basedenvironments.Somecustomers adoptpublicLLMslikeChatGPT,whileothersdevelop enterprise-gradeAIsolutions.CheckPointprovides securitysolutionstoprotecttheseenvironments,ensuring safeusageofpublicLLMs,securingdatasharedexternally, safeguardingprompts,andprotectingAPIcallsinitiatedby thesemodels.Thecompanyiscommittedtosupportingits customersinsecurelyembracingandutilizingthese advancedAItechnologies.
StrategicAIDevelopmentTracking
HeoutlinesCheckPoint'scomprehensiveintegrationof artificialintelligenceacrossitsoperations.
RegularmeetingswiththeCEOtrackprogressinAI development,reflectingitsstrategicimportancetothe organization.ThecompanyhasappointedaVicePresident ofAIwithintheR&Dteam,supportedbytop-tierexperts focusedoncreatingAItechnologiesforbothinternaluse andcustomer-facingsolutions.
Internally,CheckPointutilizesAItoenhancebusiness analysis,HRfunctions,andsalesandmarketingefforts.For example,anewlyimplementedsystemautomates performancereviewsbycollectingusermetricsand generatingwell-structuredreviews,allowingmanagersto makeminoradjustmentsratherthandraftingreviewsfrom scratch.Thistechnologyimprovesbothefficiencyand accuracyinemployeeevaluations.
AIalsoplaysacriticalroleinforecastingsalesand quarterlyresults.Theorganizationconductshackathonsand otherinitiativesacrossitsproductteamsandbroader operationstotrainemployeesandencourageinnovationin AIapplications.Thisapproachenablesteammembersto exploreandimplementnewAI-drivenideaseffectively.
Itai’s ability to balance technical expertise with practical implementation highlights his dedication to addressing industry challenges effectively.” “
ProactiveThreatDetectionandMitigation
ItaistressesCheckPoint'sextensivecapabilitiesin identifyingandaddressingsecuritythreatsthroughits robustresearchteamcomprisinghundredsofexperts.The organizationoperatesitsproprietaryThreatCloud technology,integratedintoallCheckPointproducts, includingendpoints,cloudservices,emailsecurity,andIoT solutions.Thistechnologyprocessesbillionsofdaily queriestodeterminethesafetyofdomains,files,andURLs, makingitacentraltoolinassessingglobalsecurityrisks.
CheckPointcollectsextensivedatafromitscustomers' internet,email,andcloudactivities.Thisinformation enablesthecompanytodetectandmitigatepotentialthreats proactively.Muchoftheglobalawarenessofemerging threatsoriginatesfromCheckPointwhichpublishesits findingsandsharesintelligence.Thecompanycollaborates withindustryvendors,institutes,andorganizations worldwide,exchangingknowledgeandenhancingthreat detection.
Inadditiontoitsresearchandintelligence-sharingefforts, theorganizationrespondstodiverseregulatory requirementsacrossregions,includingquantumcomputing, PCI,DSS,andothercompliancestandards.Byaddressing customers'specificneedsacrossareassuchasChina,the UnitedStates,Europe,andAustralia,CheckPointensures itssolutionsmeetthehighestsecurityandcompliance standardsglobally
EnhancingProductivitywithPrecisePrevention
ItaiarticulatesCheckPoint'smissioninaddressingthe challengesofahyper-connectedworldwhereclouds, applications,users,andIoTdevicesareinterconnected. Thisinterconnectedenvironmentdemandsreal-time decision-making,ensuringseamlessfunctionalityfor criticalprocessessuchasvehicleresponses,robotic operations,anduseractivities.
CheckPointfocusesondeliveringacybersecuritymesh architecturedesignedtosecurethisconnectedecosystem.
“
Through Itai’s guidance, Check Point continues to set benchmarks in delivering reliable and comprehensive cybersecurity solutions.”
Thearchitectureintegratesautonomouszero-trustprinciples andprecisepreventionmeasureswhileprioritizing productivity.Itensuresthatusers,administrators,and applicationsoperateefficientlyatthespeedrequiredby modernnetworksandtheinternet.
CounteringModernThreatswithAI
Headvisesemergingleadersinthecloudsecurityindustry torevisitfoundationalprinciplesofcybersecurityamidst thechallengesposedbyAI-drivenattacks.Hereflectsona timewhensecurityreliedonstraightforwardsolutionssuch asfirewallsandantivirussystems,whichoperated independentlywithoutuserintervention.
Inrecentyears,theindustryhasincreasinglyfocusedon solutionslikeSOC(SecurityOperationsCenter)andshiftleftpractices,whichdemandactiveinvolvementfrom administratorsandusers.However,Itaiemphasizesthe needtoadapttothegrowingthreatenvironment,where millionsofprecise,AI-drivenattacksoccurdailyin interconnectedenvironments.
Itaiurgesorganizationstoreimaginetheirsecurity architecturebyprioritizingprevention-focusedsolutions. ThemosteffectiveapproachinvolvesimplementingAIpoweredsecurityproductsthatproactivelyblockattacks ratherthanrelyingonsolutionsthatdetect,remediate,or generatealertsrequiringmanualaction.AccordingtoItai, prevention-basedAIcybersecurityisessentialtocounterthe sophisticationofmodernthreats.
The Evolution of Cloud Security
EvolutionofCloudSecurityhasbeenadynamic
process,abyproductoftheacceleratedrateof technologygrowthandwidespreadadoptionof cloudcomputingbyorganizationsglobally.Withtheshiftof businessesfromon-premisetraditionalinfrastructureto cloud,thenecessityofstrongCloudSecuritymeasures becamethefocusarea.
The following article presents the historical background, milestones, and future directions influencing Cloud Security
HistoricalContext
Cloudcomputingwasinitiallyusedinthe1950s,although itwasn'tuntil1996thatitwasgiventhatname.Initiallya spin-offofdistributedcomputing,thevisiongained momentumatthebeginningofthe1990swhencompanies suchasGeneralMagicbroughtitintothemainstream. WhencompaniesbeganstoringtheirdatawithA-list providerssuchasAmazon,securitybecameanincreasing concern.Companieswerenotabletosecurethird-party vendorssafewiththisdatathatnolongerexistedwithin theirphysicalcontrol.
TheEarlyDaysofCloudSecurity
Initsnascentstage,CloudSecuritywasalsoinitsgrowing phase.Organizationsprimarilyprovidedtheirownnetwork securitywithoutanyindicationsofhostingdataoffpremises.Astherequirementfordatastoragegrew,sodid thelevelofthreats.Theinitialcloudserviceproviders performedlittlesecuritysettings,butcertainorganizations wereslowinembracingfull-fledgedcloudsolutions becauseofapprehensionregardingdataleakageandlossof control.
TheMaturingofCloudSecurity
The2010srepresentedasignificantparadigmshiftfor CloudSecurityasbreachesindatabecamemorefrequent.
Cloudplatformswereincreasinglytargetedbyhackersfor unlawfulaccesstocriticaldata,andhenceanevengreater focusonsecurityoperationswascreated.TheCloudShared ResponsibilityModel,createdinthesecondhalfofthe 2010s,articulatedthedivisionofresponsibilitybetween customers'securityandCSPsandexplainedhowcompanies mustmaintaintheirowninformation.
Thefollowinginterestingthingshappenedduringthese years:
• CloudAccessSecurityBrokers(CASBs):CASBs performedthefunctionofbrokersandprovided visibilityandcloudservicescontroltoorganizationsin ordertoallowthemtoimposesecuritypoliciesand meetregulations.
• CloudSecurityPostureManagement(CSPM): CSPMtoolscreatedtodealwithmisconfigurationsand complianceincloudenvironments.CSPMbecamea requirementfororganizationswhichwantedto maintainconfigurationssecurewithhighratesofcloud usage.
• RiseofComplianceStandards:Regulationsto industriesbegandirectlytacklingCloudSecurity concerns,andthisledtostandardsliketheCloud SecurityAlliance(CSA)CloudControlsMatrixand ISOstandardsthatoutlinedbestpracticesinCloud Security
CurrentCloudSecurityLandscape
High-levelsecuritycontrolsarewhatcloudservice providersmakeuseofnowadaysinanattempttoprotect informationthatresidesintheirjurisdiction.Someofthese includecomprehensivebackgroundchecksofstaff,client separationcontrolsagainstcross-access,andsophisticated data-at-restandin-transitencryptionschemes.Itisstillthe user'sresponsibility,though,forsecureconnectionsand passwords.
KeyTrendsShapingCloudSecurityin2025
Withthefuturebeingin2025,afewofthesetrendsare makingCloudSecurityanewfrontier:
• AI-BasedThreatDetection:Artificialintelligenceis transformingthreatdetectionbyhavingtheabilityto scanenormousamountsofdatainreal-time.AI systemscanidentifysuspiciousactivityandthreats fasterthaneverbefore,makingitpossiblefor organizationstoactinadvance.
• AutomatedCloudSecurityValidation:Organizations areincreasinglyembracingautomatedtoolsthat regularlyvalidatesecuritycontrolsandidentify vulnerabilitiesbeforetheyareexploited.Thisismore likelytoimproveincidentresponseandreducemanual dependency
• CybersecurityMeshArchitecture:Theemerging trendpromotesamoreagilesecuritystancethrough decentralizingcontrolsacrossenvironments.This allowsorganizationstointroduceindividual-based securitycontrolsthatareadaptivetotheirunique requirementsandmaintainoverallconsistency
FutureOutlook
ThefutureofCloudSecuritywillbeshapedbycontinuous innovationthatisfueledbytechnologicaladvancements andevolvingthreatpatterns.Organizationsmustmove aheadtoaltertheirsecuritystrategytocounterthenew threatsfromadvancedcyberattacks.
Conclusion
ThefutureofCloudSecurityispartofalarge-scaletrend towardsdigitaltransformationinmanyindustries.As companiesaremakinguseofcloud-basedsoftwarefor operationalefficiencyandscalabilityonalargerscale,such environmentsneedtobeprotected.Anunderstandingof pasttrendsandthecurrentscenariowillhelporganizations implementthenecessarypracticestocounterchallengesof CloudSecurityeffectively.Acceptingnewtechnologiesand thenotionofpro-activeriskmanagement,organizations willbeabletosecuretheirassetswhileunleashingthe maximumpotentialofcloudcomputing.
Challenges and Solutions
Cloud Security for Remote Workforces
Theriseofremoteworkforceshastransformedthe
waybusinessesoperate,offeringflexibilityandcost savings.However,thisshifthasalsointroduced significantcybersecuritychallenges,particularlyincloud environmentswheresensitivedataandapplicationsare accessedfromdiverselocationsanddevices.Toensure robustsecurity,organizationsmustadoptcomprehensive strategiestailoredtotheuniquedemandsofremotework.
ChallengesinSecuringRemoteWorkforces
Remoteworkexpandsanorganization'sattacksurface, exposingvulnerabilitiesthattraditionalsecuritymodels cannotaddresseffectively.Keychallengesinclude:
• EndpointSecurityRisks:Employeesoftenuse personaldevicesandhomenetworksthatlack enterprise-gradesecuritymeasures,increasing susceptibilitytomalwareandunauthorizedaccess.
• ExpandedAttackSurface:Theproliferationof endpoints,connections,andsoftwarerequiresITteams tosecureacomplexecosystem,oftenwithlimited resources.
• PatchManagementDifficulties:Remote environmentscomplicatetimelyupdatesandpatches, leavingsystemsvulnerabletoexploits.
• DataBreachesandPhishingAttacks:Remote workersarefrequenttargetsforphishingcampaigns andmalwareattacksduetolesscontrolled environments.
BestPracticesforCloudSecurityinRemoteWork
Securingremoteworkforcesdemandsamulti-layered approachthatcombinestechnicalsolutions,employee training,andorganizationalpolicies.Herearekey strategies:
1.ImplementZeroTrustSecurity
ZeroTrustoperatesontheprincipleof"nevertrust,always verify."Iteliminatesimplicittrustbycontinuously authenticatingusersanddevicesbeforegrantingaccessto resources.Keycomponentsinclude:
• Multi-FactorAuthentication(MFA):Strengthens identityverificationbyrequiringmultiple authenticationmethods.
• LeastPrivilegeAccess:Ensuresemployeescanaccess onlytheresourcesnecessaryfortheirroles.
• Micro-Segmentation:Dividesnetworksintosecure zonestolimitlateralmovementofthreats.
2.StrengthenIdentityandAccessManagement(IAM)
RobustIAMpracticesarecriticalforsecuringcloud environments:
• SingleSign-On(SSO):Simplifiesuserauthentication whilemaintainingstrongsecurity.
• Role-BasedAccessControl(RBAC):Assigns permissionsbasedonjobresponsibilities,reducing unnecessaryaccessprivileges.
3.RegularSoftwareUpdatesandPatchManagement
Organizationsmustensuretimelyupdatestoaddress vulnerabilities:
• Usecentralizedpatchmanagementtoolstostreamline updatesacrossremotedevices.
• Testpatchesthoroughlybeforedeploymentto minimizedisruptions.
4.EducateEmployeesonSecurityBestPractices
Employeeawarenessisacornerstoneofcybersecurity:
• Conductregulartrainingprogramsonphishing detection,passwordhygiene,andsafebrowsinghabits.
• Encourageemployeestoreportsuspiciousactivities promptly.
5.DeployDataLossPrevention(DLP)Tools
DLPsolutionsprotectsensitivedatabymonitoringitsusage acrossdevicesandnetworks:
• Identifyandclassifysensitivedatausingtoolslike DataSecurityPostureManagement(DSPM).
• Continuouslymonitordatamovementtodetect anomaliesorunauthorizedaccess.
6.ConductRegularSecurityAudits
Periodicauditshelpidentifyvulnerabilitiesandassessthe effectivenessofcurrentmeasures:
• Penetrationtestingcanproactivelyuncoverweaknesses inthesecurityinfrastructure.
• Useauditresultstorefinepoliciesandimplement improvements.
EmergingTrendsinCloudSecurity
Asremoteworkcontinuestoevolve,newtechnologiesare shapingthefutureofcloudsecurity:
1.ArtificialIntelligence(AI)andMachineLearning (ML)
AI-poweredtoolsenhancethreatdetectionbyanalyzing vastamountsofdatainreal-time.MLalgorithmscan identifypatternsindicativeofcyberthreats,enablingfaster responses.
2.SecureAccessServiceEdge(SASE)
SASEintegratesnetworkingandsecurityfunctionsintoa unifiedcloud-basedsolution.Itoptimizesperformance whileprovidingrobustsecurityfordistributedworkforces.
3.AutomatedIncidentResponse
Automationreducesresponsetimesduringsecurity incidents,minimizingdamageandensuringbusiness continuity
Conclusion
Theshifttoremoteworkhasredefinedcybersecurity prioritiesfororganizationsworldwide.ByadoptingZero Trustprinciples,strengtheningIAMpractices,educating employees,andleveragingadvancedtechnologieslikeAI andSASE,businessescanbuildresilientcloudsecurity frameworksthatprotecttheirdistributedworkforce.As cyberthreatsgrowmoresophisticated,proactivemeasures willbeessentialforsafeguardingsensitivedatawhile empoweringemployeestoworksecurelyfromanywhere.
“The goal of cybersecurity is not to eliminate all risks but to intelligently manage risks to an acceptable level.”
