The Most Influential Woman in Mortgage Industry- 2023 June2023

Exploring a

Exploring a Plethoraof Plethoraof

TThemortgageindustryhaslongbeena predominantlymale-dominatedfield.However, overtheyears,numerousremarkablewomenhave brokenbarriersandmadesignificantcontributionstothe industry'sgrowthanddevelopment.Theseexceptional womenhavenotonlyshatteredglassceilingsbuthavealso revolutionizedthewaythemortgageindustryoperates, inspiringcountlessothersalongtheway.

Train skill.

Themortgageindustryisundergoingrapidtransformation, drivenbytechnologicaladvancements,changingcustomer preferences,andevolvingregulatorylandscapes.Within thisdynamicenvironment,themostinfluentialwomenin themortgageindustryhavedemonstratedexceptional leadership,innovation,andacommitmenttodriving positivechange.Theyhavechampioneddiversityand inclusion,fosteringamoreinclusiveindustrythatembraces thetalentsandperspectivesofwomen.

Thesewomenhaveheldinfluentialpositionsinvarious sectorsofthemortgageindustry,includingmortgage lending,banking,technology,compliance,andregulatory affairs.Theirexpertise,knowledge,andstrategicvision haveshapedtheindustry'strajectoryandpropelleditinto newfrontiers.Fromimplementinggroundbreakingdigital mortgagesolutionstoadvocatingforfairlendingpractices, thesewomenhaveleftanindeliblemarkonthemortgage industryandhavebecomerolemodelsforaspiring professionals.

InsightsSuccesshighlightsthequalitiesofleadership, resilience,andinnovationoftheleaderswhohave demonstratedexceptionalskillsinnavigatingthe complexitiesoftheindustry,adaptingtochange,and drivingtransformativeinitiatives.Theiraccomplishments haveearnedherrecognitionandrespectfromherpeers, industryexperts,andstakeholders.

Throughthisedition,“TheMostInfluentialWomenin MortgageIndustry-2023,”wewilldelveintothe achievements,leadershipstrategies,andcontributionsof adeptwomenleadersinthemortgageindustry Through theirinspiringjourney,wewillgaininsightsintothe qualitiesandcharacteristicsthathavepropelledhertothe pinnacleofsuccessintheindustry Theirstoriesserveasa testamenttotheincredibletalentandpotentialthatwomen leadersbringtothemortgageindustryandpavethewayfor amoreinclusiveanddiversefuture.

Asweexploretheachievements,wecelebrate accomplishmentsandacknowledgethesignificantstrides womenaretowardsshapingtheindustry'slandscape.Their leadership,vision,anddedicationserveasaninspirationto currentandfutureprofessionalsinthemortgageindustry, illustratingthepossibilitiesthatcanbeachievedthrough perseverance,innovation,andacommitmentto excellence.

Joshi AbhishekJoshi

Abhishek

Cover Story

08

imberly HartsoughK

Committed to Establishing Strong and Prosperous Relationships with Sales Partners, Leadership, and Team Members

FeaturedPerson

AustinLampson BranchManager,Licensed MortgageProfessional

JenniferWhite MortgageLoanOfficer

Brief CompanyName

Homeowners FinancialGroup homeownersfg.com

1stCityMortgageGroup city1st.com

Austinaimstomakeherclients’mortgageprocessesas streamlinedandsmoothaspossible.

Asacustomerserviceorientedloanofficer,Jenniferoffers diverseandvalue-addedservicestoherclients.

JindraFaulkner Sr.LoanConsultant

BayEquityHomeLoans bayequityhomeloans.com

Jindraisanexperienced,knowledgeable,thoroughand customerserviceorientedmortgageprofessional.

KimberlyHartsough SVPNational ProductionOperations

PrimeLending primelending.com

Kimberlyfocusesonprovidingexcellentcommunication, consistentstellarperformancewithactiveinter-personalskills, selfmotivation,andteamplayerattitude.

LauraTriplett SVP,AreaManage

AtlanticCoastMortgage atlanticcoastmortgage.com

LindaDavidson Area/Branch Manager/Sr.Residential MortgageOriginator

FairwayIndependent MortgageCorporation fairwayindependentmc.com

Lauratakesateam-drivenapproachtoherworkandstrivesto ensurethatshenotonlymeetbutexceedtheexpectationsofher clientseachandeveryday

Linda’sprovensystemsofcreatinganExcellentCustomer Experienceandthementoringofothershasincreasedherand thebranchLoanOfficers’productionyearafteryearanditis excitingforhertofacilitateanenvironmentofgrowth.

LindseyGoins Sr.LoanOfficer

MovementMortgage movement.com

Lindseyhastheknowledgeandexperiencetohelpherclients explorefinancingoptionsinawaythat’ssimpleand straightforward.

MonaEdick AreaSalesManager

NicolaGoldie HeadofNational Accounts

TammyMcNeany SeniorMortgage LoanOfficer

Monaispassionateinbringingmeaningandcreatelasting impactforherclients. BayEquity,LLC bayequityhomeloans.com

VirginMoney uk.virginmoney.com

WintrustMortgage Corporation wintrustmortgage.com

NicolaisamultipleawardwinningLeaderandMentorwhois passionateaboutdrivingthebestcustomer,colleagueand shareholderoutcomes.

AsaloanofficerwithWintrustMortgage,Tammyhasthe expertiseandexperiencetogetyoutherightmortgageandto handleyourtransactionprofessionally

Cover Story

K

imberly Hartsough

Committed to Establishing Strong and Prosperous Relationships with Sales Partners, Leadership, and Team Members

SeniorVicePresident ofNationalProductionOperations

Kimberly Hartsough

Assomeonewithover20yearsofexperienceinthe

mortgageindustry,KimberlyHartsough,Senior VicePresidentofNationalProductionOperationsatPrimeLending,hasbeenactivelycontributingto themortgagenichethroughherexpertiseandinnovative approach.Beingawareoftheever-evolvingmortgage industry,Kimberlyhaslearnedtoadaptandpivottostay aheadofthecurve.Shebelievesinincorporatingtechnologytocreateamorecost-effectivelendingprocess,andhas beenactivelyembracingartificialintelligence(AI)to achievethisgoal.

Asamillennial,Kimberlybringsauniqueperspectiveto themortgageexperiencebyincorporatingherday-to-day lifeexperiencesasaheavyuseroftechnology.Ratherthan simplycomingupwithnewideas,shefocusesonthe implementationoftechnologytostreamlinevarious processes.

Duringher11yearswithPrimeLending,Kimberlyhas playedanactiveroleinadvancingtheuseoftechnologyto simplifysales,operations,andotherkeyprocesses.Her passionliesinfindingcreativeandsystematicwaysto simplifythemortgageoriginationprocessanddeliveran exceptionaluserexperienceforcustomers,business partners,andemployeesalike.

Byembracingdigitaltransformationandimplementing innovativetechnology,KimberlyhashelpedPrimeLending deliveramoreefficientanduser-friendlymortgage originationprocess.Bymakingtheprocessmoreaccessible,reliable,andtransparent,PrimeLendingisabletooffer asuperiorcustomerexperiencethatalignswithmodern consumer’sexpectations.Theintegrationofindustryleadingtechnologies,suchasBlueSagefortheloan originationsystem(LOS),PointServfordigitaldocumentation,andD1CEdgefordataverification,showsthat PrimeLendingisdedicatedtostayingaheadofthecurvein themortgageindustry.

JourneytoSuccess

Kimberlyhasexperiencedbothhighsandlowsinher23yearcareerintheindustry.However,itwasnotuntilshe joinedPrimeLending11yearsagothatshefoundhertrue callingasaleader.Priortothat,shewasadedicated individualcontributor,alwaysstrivingtoexcelinherjob. Nonetheless,shefeltlikesomethingwasmissing,andit

tookgettingfiredforhertorealizethatsheneededto reassesshercareerandlifegoals.

Beingletgofromherjobforcedhertoexamineherselfand acknowledgeherstrengthsandweaknesses.Thoughitwas adifficultexperience,ithelpedherunderstandthatbeing goodatherjobwasnotenough.Shewantedtobeaperson ofintegrity,compassion,andexcellence.Shediscovered thatshecouldachievemoreaspartofateamthanbytrying toworkindependently

UponjoiningPrimeLending,Kimberlyrealizedthatitwas notjustaboutdoingagoodjob,butaboutgenuinelycaring forthepeoplesheworkedwithandthecustomersthey served.Shelearnedthattobetrulysuccessful,sheneeded tounderstandthe"why"behindherjob,andmakea meaningfuldifferenceinthelivesofothers.

Toachievethis,Kimberlymadeithertopprioritytogetto knowhercolleagues,understandthecompanyculture,and learnfromothers.Bycaringforthepeoplearoundher,she becamepartofateamthatwasalignedandworking towardsthesamegoals.Itwasnolongerjustabout completingbigprojects;itwasaboutworkingtogetherasa cohesiveunit.

PrimeLendingprovidedKimberlywiththeenvironmentand supportsheneededtothriveasaleader.Shefoundjoyin herworkandsawtheimpacttheyweremakinginthelives oftheircustomers,whichfueledherdrivetodomoreand bebetter.

Throughherexperience,Kimberlylearnedthatsuccesswas notjustaboutachievingindividualgoals,butaboutbuilding meaningfulrelationships,understandingthe"why"behind whattheydo,andgenuinelycaringforthepeoplethey workwithandserve.Sheisgratefulfortheopportunityto bepartofsuchasupportiveandcompassionateorganizationandisexcitedtocontinuemakingapositiveimpactin themortgageindustrywithPrimeLendingbyherside.

TransformingtheHomeBuyingExperience

PrimeLendingplacesastrongemphasisonprioritizing peopleandcreatingastress-freemortgageprocess,which hasbeenhonedoverits35yearsofexperienceinthe industry

Kimberly strives to lead by example, advocate for the company's culture, and encourage others to do the same.

Thecompanyviewsmortgagesnotonlyastransactionsbut alsoasessentialcomponentsofpeople'slivesandfinancial well-being.

Theteamisdedicatedtosurpassingcustomerexpectations andsupportingtheirdreamsofhomeownership.This commitmenttocustomerserviceisahallmarkofthe organization,anditstemsfromtheteam'ssharedvaluesand beliefs.PrimeLending'speopleareoneofitsmostsignificantstrengths,andthecompanyoperateslikeafamily,with astrongsenseofcommunityandcarethatpermeatesthe organization.Theteamrecognizesthattheirsuccessis dependentoneachother'sstrengths,andtheyinvestintheir growthanddevelopmenttoensuretheyprovidethebest possibleexperiencetocustomers.

PrimeLendingispoisedtoremainaleadingmortgage lenderinthefuturebyembracingtechnology,stayingahead ofindustrychanges,andmaintainingitspeople-centric approach.Thecompanyisdrivenbyitspassionfor excellenceandcommitmenttocustomers,business partners,andeachother.

DrivingInnovation

Kimberly'sroleindrivinginnovationandchampioningnew technologiesandprocessesamongemployeesispivotalat PrimeLending.Sheleadsbyexampleandisthefirstto embraceandimplementchanges,drivingadoptionthrough training,sharingsuccessstories,andexplainingthe"why" behindourinnovations.Witnessingtheexcitementand realizationinemployees'eyeswhentheybuyintothe company’svisionforthefutureiswhatmakesherjobtruly rewarding.Herexpertiseinthemortgageindustryhasbeen instrumentalindrivinginnovationandpositivelyimpacting themortgageniche.

ByleveragingAI,embracingtechnology,andfosteringa cultureofinnovation,PrimeLendinghasstreamlined processes,createdasuperioruserexperience,andmoved towardsamoreefficientandcustomer-centricfuture.

CreatingaSupportiveandInclusiveEnvironment

Asaleader,Kimberlybelievesthatitiseveryone's responsibilitytoembodythecompany'svaluesofintegrity, respect,compassion,service,andexcellenceineverything theydo.Apositiveculturehasarippleeffect,creatinga supportiveandinclusiveenvironmentthatfosters

collaboration,innovation,growth,andbetteroutcomesfor clientsandtheteam.Conversely,anegativeculturecan erodemorale,hinderproductivity,andimpactoverall performance.

Kimberlystrivestoleadbyexample,advocateforthe company'sculture,andencourageotherstodothesame. Together,theycancreateaculturethatinspires,motivates, andbringsoutthebestineachteammember,making PrimeLendingaplacewheretheythriveandmakea meaningfulimpact.Tolearnmoreaboutthecompany'score convictions,onecanexploreitscommitmenttohonestyand integrity,apeople-centricculture,agility,servicebeyond expectations,andoneteam,onepurpose.

CustomizingTechtoEnhanceCustomerExperience

PrimeLending'sfocusonleveragingtechnologyandAIto enhancethecustomerexperienceinthemortgageprocess hasbeensuccessful,particularlywiththeintegrationof third-partyvendorsandtheautomationofthecollectionof consumerassets.Thisapproachhasreducedmanual-entry processes,streamliningtheconsumerexperience,and resultinginasignificantreductionofloanswithcure tolerances.

However,PrimeLendingunderstandsthatahumantouchis stillessentialinthemortgageindustry,anditsLOSsystem combinestechnologywithpersonalizedservicetoprovidea holisticborrowerexperience.PrimeLending’sretailloan officersareempoweredthroughtheuseoftechnologyand AI,increasingpurchasevolumeandimprovingtheoverall customerjourney.

Movingforward,PrimeLendingremainscommittedto stayingattheforefrontoftechnologicaladvancementsin themortgageindustrytobetterserveitscustomersand providethemwithanexceptionalexperience.Thecompany'suseoftechnologyandAIwillcontinuetofocuson improvingprocesses,reducingfriction,anddelivering superiorcustomerservicewhilemaintainingitscommitmenttothehumantouchineverystepofthemortgage journey.

ExtractingthePotentialofModernTechnologies

KimberlyenvisionsAIplayingalargerrolebothinternally andexternallyatPrimeLendingasitcontinuestoadvance.

SheseesAIasatooltooptimizethewaydataisreceived andperhapsevenreplacingmanualentriesaltogether.To stayaheadofthecurve,PrimeLendingisautomatingand integratingmorethird-partydatacollectionintothe customerexperiencetogatherandverifyconsumerassets. However,KimberlyemphasizesthatembracingAIdoesnot meansacrificingthepersonalexperienceofgettinga mortgage.PrimeLendingfirmlybelievesthatanexperiencedandknowledgeablemortgageprofessionalwill continuetobecriticalinguidingconsumersthroughthe process.Technologywillonlyenhancetherelationship betweentheprofessionalandtheconsumer,allowingmore timetobespenteducatingcustomersontheiroptionsand whattoexpectwhileminimizingtimespentchasingdown paperworkorondataentry.

MoreCustomerCentricApproachesinFuture

Inthelongrun,Kimberlyhasagrandvisionfor PrimeLending,aimingtopositionitasapioneerinthe mortgageindustrybycontinuouslyinnovatinganddevelopingtoolsthatanticipatetheneedsofconsumersand partners.Herfuturegoalsincludetransforming PrimeLendingintoacomprehensivehubforallaspects relatedtohomebuying,rangingfrominsurance,title,and closing,notary,warranties,andmore.PrimeLending intendstoleveragecutting-edgetechnologytoprovidea seamless,intuitive,andconvenienthomebuyingexperience foritscustomers.

Moreover,Kimberlyandherteamareactivelyexploringthe potentialofblockchaintechnologyanditsevolving applications.Theyareopentoincorporatingitinto PrimeLending'soperationstoenhancetheirprocessesand provideaddedvaluetotheircustomers.Asacompany, PrimeLendingiscommittedtostayingaheadofthecurve, embracingemergingtechnologies,andcontinuallystriving forexcellenceinservingtheever-evolvingneedsofits customersandpartnersinthedynamicmortgageindustry

MessageforAspiringLeaders

Kimberlyadvisesaspiringentrepreneursventuringintothe mortgagesectortoprioritizecontinuouslearning.She believesthatembracingvariousroleswithintheindustry willhelpthemgainacomprehensiveunderstandingofthe business,whichisnecessaryfornavigatingitseverevolvinglandscape.

Inthemortgageindustry,payingattentiontodetailsis crucial.Thus,asentrepreneursprogressontheirjourney,they shouldaimtobecomeleaderswhotrulyunderstandthe nuancesoftheirteam'sandcustomers'needs.Thiswillhelp themstayintouchwiththepulseoftheirbusinessandmake informeddecisions.Kimberlyasserts, "Remember, perseverance and adaptability are crucial in the mortgage sector. Embrace opportunities to learn, grow, and expand your knowledge. Surround yourself with mentors and industry experts who can provide guidance on your entrepreneurial path. With determination and a commitment to excellence, you can make a meaningful impact in the mortgage industry and achieve your entrepreneurial aspirations.”

Kimberlyalsostatesthatentrepreneursshouldbeprepared forchangeandnavigatetheupsanddownsthatcomewith theindustry.Theyshoulddefinetheimpacttheywantto make,understandtheir"why,"andgenuinelycareabouttheir customers.Asmortgageprofessionals,theyareinvolvedin oneofthemostsignificantaspectsofpeople'slives,and bringingpassiontotheirworkiscrucialtomakinga meaningfulimpact.

Kimberly's role in driving innovation and championing new technologies and processes among employees is pivotal at PrimeLending.

Austin

The Jewel with Resolute Leadership Acumen

Thefinancefunctionisnotwhatitusedtobe.In

fact,ithaschangedconsiderablyoverthepastfive totenyears.Whereasfinanceprofessionalswere onceconsiderednumbercrunchers,now,andregardlessof theirseniority,they’reimportantcogsinthebusinessfroma strategicstandpoint.

Notonlyhasthismeantthatthefunctionhasdeveloped,but ithasalsomeantthatfinanceleadershavehadtocatertheir skillstoanewtypeoffinanceprofessionalinordertoget thebestoutofthem.Financeleadersareaptatbothsetting targetsandmeetingthem.Althoughthebestfinanceleaders areresultsdrivenbynature,theyunderstandtheimportance ofthetargetsbeingmeasurableandachievable.

Today’sfinanceleaderalwayshasoneeyeonthefuture. Theyinstillthisvisionintotheirworkersandmakesure theyalwaysworktowardscementingthecompany’slongtermvision.Thefinancefunctionisverymuchembedded withinthestrategicendeavorsofacompany,soit’svital thatforecastsareaccurate,andthatplanningisthorough.

Standingoutasanaptleaderinthedynamicbusinessarena withresoluteleadershipacumenandanexemplaryskillset, AustinLampsonimplementsimmersivestrategieswhile workingasaBranchManagerandLicensedMortgage ProfessionalatHomeownersFinancialGroup.

InaninterviewwithInsightsSuccess,Austinsharesabout herprofessionaltenureandsharesherjourneysofarinthe financeandmortgageniche.

Following are the excerpts from the interview:

Austin,pleasebrieflydescribeforouraudienceyour professionaljourneyupuntilnow.

IstartedinlendingwhenIwas18,withcartitleloans.They werefora1-monthperiod,andat25%interest.Ittaughtme thevalueoftradingfuturevaluefortoday’sneeds,people’s relationshipwithmoney,andtheimportanceofknowing thatyouwereresponsibleandthataclientunderstoodthe opportunityandriskofdebt.

Itisdifferentifyouknowyoumustmakethephonecall thattheirpropertywillberepossessedwhenindefault, versussellingsomethingthatyoudon’thaveresponsibility fordowntheline.

Imovedintomortgagelendingattheageof22,andhave beeniniteversince-throughcompanytakeovers,market crashes,andguidelinechangesthatimpactthelivesofthe peopleweserve.Itrulybelievethatresponsiblelendingis oneofthehighestformsofcommunityservice.

Whatchallengesdidyoufacealongtheway?

Ilearnedearlyonthatnoteveryoriginatortakestheirrole intheirclients’financiallivesseriously.Manyseethisas justajob,orawaytopaythebills.I’vehadmentorsstab meintheback,buyersbeliars,realtorsalterdocuments withmynameonthem,getusedtohelpfixcredit,prepfor taxconsultationsandthenbeditchedforaninternetlender

Nottomentiontumultuousmarkets–onedayinApril2020 thereweremorethan19pricechangesand5different investorscompletelygotoutofthemarket!Thetruthisthe reasonIgetup&dothiseverydayistohelpsomeoneelse figureouthowtohavestabilityinhomeownershipand buildwealth.

We exist to improve the lives we touch.

It’sreallyaboutmyrelationshiptomypurpose,notjustan endresult.

Whatsignificantimpacthaveyoubroughttothe mortgageindustry?

IcantellyouI’veheardpeoplecrywhenItellthema challengeisgoingtoworkout.IcantellyouIlaymyhead downatnightknowingIdidmybest,andmybestisgood enough.

WhatIthinkIammostproudofisusingmypositionto helpotherstrulygain.Whetheritisthroughthenon-profits wecontributetomonthlythatarenominatedbyourclients, volunteeringasateamorthegratitudejournalsIprintand sendoutforfree–Ibelievethateachoneofushastouse ourperspectiveandexperiencetoserveinouruniqueway

TellusaboutHomeownersFinancialGroupandits foundationpillar.

Whenyouvisitourcompanywebsite,the“About,”tab startswith:“Weexisttoimprovetheliveswetouch.”I’ve neverworkedforanothercompanythattrulycaresforits people–thoseweserveandthosewithwhomwework,no mattertheirrole.Peoplearereallythereasonforeverything wedo,andyoucantellthisisthecasewitheveryonewith whomweinteract.

HowdoesHomeownersFinancialGrouppromote workforceflexibility,andwhatisyourroleinit?

Thestructureofanofficeplacehaschangedmuchinthe pastfewyears.HFGworkstomaintaintheintegrityofthe cultureandservicethatfolkscreatebyworkingshoulderto shoulderyetisopentoensuringneedsandoptionsare respectedandconsideredforeachemployee.

Myteamisacrossseveralstates.Thoughwearenotalways inthesameplaceatthesametime,weensurewecontinue ourculturethroughadailygratitudepractice,monthly lunchesviaZoom,abookclubandanannualretreat. Ifsomeoneneedstoleaveearlytoaccommodatetheir child’sbaseballgame,wealladjustsotheygetthat precioustimeandsetexpectationsinternally&externally forthenextstepsandservicelevelcommitments.

Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?

Inmyopinion,technologyisatooltobeleveraged,nota replacementforhumaninteractionandcollaboration. Whetheritisviavideo,text,socialmediaorAIanalysis,we needtousetechnologyasaresourcetoelevateourclients’ experienceandoptions.Thereisalwayssomethingnew coming,sowhynotembraceitasanopportunity?

Whatwillbethenextsignificantchangeinthemortgage industry,andhowareyoupreparingforit?

Oh,that’sabigquestion!Ourcountry’sinabilitytoproduce enoughaffordablehousingforitscitizenstomecanmeana wideningofthegapbetweentherichandpoor.Theability ofAItodigestthroughguidelines,data,and“paperwork” canleverageourtimeforthebetter,thoughitcanalso creategapsoffraudandconnection.Ourindustrygot bloatedinthepastfewyears.

Ifeelasignificantsegmentofthepopulationshouldtrulybe ableto“swiperight,”andgetaloan–however,the importanceofatrueprofessionaltooverseetheindividual circumstancesofahomepurchaseordebtrestructuring cannotbeunderscoredenough.Thereisadifference betweenaprofessionalandapaper-pusher

Whatareyourgoalsintheupcomingfuture?

Mypassionliesinhelpingpeopleachievetheirgoals.I intendtocontinuetodosothroughatrueteamexperience. Collaborationiskey,andthemoreweworktogether,the betterbalancewecanallhave.Iintendonbeingavalued, appreciated,community-oriented,andfunconfidanttomy clientsandpartners.

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Ÿ Beyourselfonlybolder

Ÿ Doitwithpassionornotatall.

Ÿ Becurious,notjudgmental.

Ÿ Punchfearinthefaceandtaketherisk.

Ÿ Biggerisnotalwaysbetter.Betterisalwaysbest!

Women

Ambition is the spark that Ignites the fire within ambitious

Understanding the

Effective Leadership Strategies for the Mortgage Industry

Leadershipisacrucialcomponentofsuccessinthe

mortgageindustry.Effectiveleadersinthisfield possessauniquesetofskillsandstrategiesthat enablethemtoguidetheirteams,makeinformeddecisions, andnavigatethechallengesoftheindustry.Inthisarticle, wewilldelveintotheessentialleadershipstrategies specificallytailoredtothemortgageindustry,helping professionalsunderstandwhatittakestoleadeffectivelyin thisdynamicandcompetitivefield.

VisionaryLeadership:

Visionaryleadershipisaboutsettingacleardirectionand inspiringotherstoworktowardsacommongoal.Inthe mortgageindustry,leadersshouldarticulateacompelling visionthatalignswiththecompany'smissionandgoals. Thisvisionshouldconsiderfactorssuchascustomerneeds, markettrends,andregulatorychanges.Byeffectively communicatingthevision,leaderscanrallytheirteamsand fosterasenseofpurposeandmotivation.

TransformationalLeadership:

Transformationalleadersinthemortgageindustryinspire andmotivatetheirteamstoachieveexceptionalresults. Theyencourageinnovation,embracechange,andempower theiremployeestothinkcreativelyandtakeownershipof theirwork.Byfosteringacultureofcontinuous improvementandprovidingopportunitiesforprofessional growth,transformationalleadersnurtureahigh-performing andengagedworkforce.

CollaborativeLeadership:

Inthemortgageindustry,collaborationiskeytosuccess. Leadersshouldencouragecollaborationandteamwork amongdifferentdepartmentsandindividualsinvolvedin themortgageprocess.Bybreakingdownsilosand fosteringeffectivecommunicationandinformationsharing, collaborativeleaderscreateanenvironmentthatpromotes synergy,efficiency,andcollectiveproblem-solving.

Data-DrivenDecision-Making:

Inanindustryasdataintensiveasmortgage,leadersmust leveragedatatomakeinformeddecisions.Effectiveleaders gatherandanalyzerelevantdata,utilizingkeyperformance indicators(KPIs)andmetricstoassessteamand organizationalperformance.Bybasingdecisionson objectivedata,leaderscanidentifytrends,anticipate challenges,andseizeopportunities,ultimatelydriving businessgrowthandsuccess.

AdaptiveLeadership:

Themortgageindustryischaracterizedbyconstantchange, includingmarketfluctuations,regulatoryupdates,and technologicaladvancements.Adaptiveleaderspossessthe abilitytonavigateuncertainty,embracechange,and proactivelyrespondtoevolvingcircumstances.Theykeepa pulseonindustrytrends,stayinformedaboutemerging technologies,andadjuststrategiesandprocesses accordingly

Attributes of Innovators

StrongCommunicationSkills:

Leadershipinthemortgageindustrynecessitateseffective communicationatalllevels.Leadersshouldpossess excellentverbalandwrittencommunicationskillsto articulateexpectations,providefeedback,andconvey complexinformationtodiverseaudiences.Moreover,active listeningskillsareessentialtounderstandingtheconcerns andneedsofclients,teammembers,andstakeholders, fosteringstrongerrelationshipsanddrivingsuccess.

EthicalLeadership:

Ethicsandintegrityareparamountinthemortgageindustry, giventhefiduciaryresponsibilitiesinvolved.Ethicalleaders prioritizetransparency,honesty,andcompliancewith industryregulations.Theyleadbyexample,promotinga cultureofethicsandaccountabilitythroughoutthe organization.Byemphasizingethicalconduct,leadersbuild trustandcredibility,bothinternallyandexternally

ContinuousLearningandDevelopment:

Leadershipdevelopmentshouldbeacontinuousjourneyin themortgageindustry.Effectiveleadersactivelyseek opportunitiesforpersonalandprofessionalgrowth.They attendindustryconferences,engageinrelevanttraining programs,andparticipateinnetworkingeventstostay updatedonindustrybestpracticesandexpandtheir knowledgebase.Byinvestingintheirowndevelopment, leaderscanbettersupporttheirteamsandnavigateindustry complexities.

RiskManagement:

Leadersinthemortgageindustrymusthaveastrongfocus onriskmanagement.Theyshouldbeabletoidentify potentialrisksanddevelopstrategiestomitigatethem.This includesstayingupdatedonregulatoryrequirements, monitoringmarketconditions,andimplementingsoundrisk managementpractices.Byeffectivelymanagingrisks, leadersensurethestabilityandsustainabilityoftheir organizations.

RelationshipBuildingwithStakeholders:

Buildingstrongrelationshipswithstakeholdersiscrucial forleadersinthemortgageindustry.Thisincludes

developingpartnershipswithrealestateagents,builders, appraisers,andotherprofessionalsinvolvedinthemortgage process.Leadersshouldestablishopenlinesof communication,seekfeedback,andactivelyengagewith stakeholderstofostercollaborationandenhancebusiness opportunities.

CoachingandMentoring:

Effectiveleadersinthemortgageindustryinvestinthe developmentoftheirteammembers.Theyactascoaches andmentors,providingguidance,support,and opportunitiesforgrowth.Bynurturingtalent,leaderscreate apipelineofskilledprofessionalsandfosterapositiveand empoweringworkenvironment.

StrategicPlanningandExecution:

Leadersinthemortgageindustrymustpossessstrong strategicplanningandexecutionskills.Theyshouldbeable tosetclearobjectives,developactionableplans,and monitorprogresstowardgoals.Effectiveleadersaligntheir strategieswithmarkettrends,regulatorychanges,and customerdemands,ensuringthelong-termsuccessoftheir organizations.

Linda Davidson

Area/Branch Manager/Sr. Residenal

Mortgage Originator

NMLS #226135

Fairway NMLS #2289

MeetLindaDavidson,theexpertinFHA,

USDA,VA,andconventionalmortgages,who hashelpedhundredsoffamiliesachievetheir dreamofhomeownership.AsanArea/Branch Manager/Sr ResidentialMortgageOriginatorwith FairwayMortgage,Linda'sknowledgeandexperience haveearnedherawell-deservedreputationasaleaderin themortgageindustry

Linda'scommitmenttoexcellenceisevidentintheproven systemsshehascreatedtoprovideanexcellentcustomer experienceforherclients.Herdedicationtomentoring othershasalsoresultedinincreasedproductionyearafter yearforherselfandthebranchloanofficers.Lindais excitedtofosteranenvironmentofgrowthandhelpothers achievetheirfullpotential.

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatyourcompany. Whatchallengeshaveyouhadtoovercometoreach whereyouaretoday?

Istartedinthebusinessin1997.Mortgagerateswere7-8% atthattime.Ididn’tknowiftherateswerehighorlow,but IdidknowthatIwasstartinga100%commissionjobwith noguaranteeorsign-onbonus.My"training"consistedof twodayswithaPMIunderwriteronconventionalloansand a"hereisthe4506book.YouwillprobablyneverdoFHA loans,butifyoudo,youcanreadit".EverynightIstudied thatmanual(oranythingelsethathadtodowithmortgages)untilIfellasleep,andthenIwenteverydaytoreal estateofficesduringthedaytoaskforbusiness.

Ihavebeenblessedovertheyearstohavesomanyamazing mentorswhooriginallypavedthewayandshowedmehow to"BeBetterDaily."Ilovebeingabletodothisnowfor othersinmybranch,thecompanythatIworkfor,andthe industry.Inadditiontooriginatingandrunningbranches underFairway,ithasbeenmypleasureandjoytowork withTheToddDuncanGroup(TDG)ontheyearlySales MasteryeventaswellastheEliteMastermindgroupwithin TDGoverthepast15+years.

WhenIgettostandonstagewithToddorshareinasmaller settingwithTDG,Iamoftenremindedofthoseearlyyears ofgettingintothemortgagebusinessandtryingtofigureit out.Now,Igettohelpothersfindtheirwaytoo.Whatan amazingopportunity!

During the interview, Linda Davidson shared her unique leadership style and vision for the future of the mortgage sector.

Linda's commitment to excellence is evident in the proven systems she has created to provide an excellent customer experience for her clients.

Tellussomethingmoreaboutyourcompanyandits missionandvision;howdoesyourcompanythrive towardsenablingadvancementsinthedynamicbusiness arena?

Oneofthemostamazingthingsaboutthemortgage industryisthatthereisnoglassceilingforwomen.Over 50%ofourexecutiveteamhereatFairwayismadeupof womenwholeadtheirdepartmentswellandhaveastrong voice.Inaddition,wehaveamazingwomenBranch Managers,LoanOfficers,andSupportTeamswhomakeit happendailyforthefamiliesthatweserve.

Whatarethefundamentalsthatyouimplementtodrive bettermentswithintheworkcultureofyourorganization?

Inanyorganization,theleadersetsthetone.Whetheritisa company,country,organization,orfamily,the"tone"isset bytheleader.SteveJacobson,theleaderofFairway,sets thetonethatourcompany’scorevaluesarenotjustsayings onawallbutliveddaily TwoofmyfavoriteFairwayCore Valuesare"speedtorespond"and"commitmenttoserve." Fromthetopdown,thisisinourcompany’sDNAin everythingwedo,regardlessofthepositionortask.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

ComingintoFairwayfiveyearsagofromasmallregional companythatIhadtheopportunitytobeapartofforover 20years,thebiggestfearwasbeing“justanumber"among theover7,000+teammates.However,thecultureof"family focused"and"consistent,honestcommunication"isso embeddedinthecompanythatwetrulyfeellikepartofa familyandlovegettingtobeapartofthiswonderfultribe.

What,accordingtoyou,couldbethenextsignificant changeinyoursector?Howisyourcompanypreparing tobeapartofthatchange?

ThesalesandoperationssidesofFairwayaresuperior,and theyprovideanamazingplatformonwhichabranchoran LOcanruntheirbusiness.AforesightIbelieveFairwayhas (thatwewillseeothercompaniesemulateinthefuture)is the(guidelinecompliant)autonomyweallow,whichgives entrepreneursthefreedomtogrowbutstillhasthatfantastic supportneededto"NeverCloseLateorUgly."Weseeour youngergenerationcravingthatabilitytobeindependent, whilefullysupported.IlovethatFairwayalreadyembraces thisforthestreet.

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforyourcompany?

Oneofthethingsyouwillneverbeinthisbusinessis bored.Therearealwayschallenges,changes,market swings,andindustryshifts.Mymom’sfavoritesaying(and myteamhearsitalotfrommenow)is"ThisTooShall Pass".Whetheritisthegoodtimesortheroughertimes, theywillpass.Wemustalwaysleadwell,seekwise counsel,"punt"whenneeded,andpracticethedisciplineof gratitude.Whataremygoalsforthefuture?It’stokeep doingthesethings!Wearetrulyblessedto get toassist familiesinhavingtheirAmericanDream,to get tolead incrediblemortgageprofessionalsintheirowndreams,and to get tomakeadifference.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothedynamicbusinessarena?

Seekoutpowerfulmentorswhospeakinyourlife.Be humble.Youdon’talwaysneedtoreinventthewheel.Be willingtolistentothosewhohavegonebeforeyou,and thenmakeityourowntoimproveuponwhileusingyour strengths.Investearly,investoften,andinvestwisely—this goesforfinancial,mental,emotional,spiritual,family,and evenpersonalgoals.Thisbusinesscanbelife-changingin manyways.Embraceit,workhard,worksmart,and surroundyourselfwiththosewhomyouwanttoemulateto makeyourselfbetter Whatanopportunitywehavebeen given!

Skills and Traits

Developing Leadership Skills Mortgage Industry in the

Leadershipplaysacrucialroleinthemortgage

industry,whereprofessionalsareresponsiblefor guidingteams,makingstrategicdecisions,and fosteringgrowth.Developingstrongleadershipskillsis essentialforindividualsaimingtoexcelinthisdynamicand competitivefield.Inthisarticle,wewillexplorekey strategiesandtechniquesforenhancingleadershipabilities specificallytailoredtothemortgageindustry

EmphasizeContinuousLearning:

Effectiveleadersinthemortgageindustryrecognizethe importanceofongoinglearninganddevelopment.They stayup-to-datewithindustrytrends,regulations,andbest practices.Engageinprofessionaldevelopment opportunitiessuchasattendingindustryconferences, workshops,andwebinarstoexpandyourknowledgebase andsharpenyourleadershipskills.

CultivateEffectiveCommunication:

Communicationisatthecoreofsuccessfulleadershipin anyindustry,andthemortgageindustryisnoexception. Developstrongcommunicationskillstoeffectivelyconvey yourvision,goals,andexpectationstoyourteam.Fosteran environmentwhereopenandtransparentcommunicationis encouraged,allowingforfeedbackandcollaboration.

DevelopFinancialAcumen:

Amortgageleadermustpossessasolidunderstandingof financialconceptsandmetricsrelevanttotheindustry. Enhanceyourfinancialacumenbyfamiliarizingyourself withmortgageproducts,interestrates,loanunderwriting processes,andfinancialanalysistechniques.This knowledgewillenableyoutomakeinformeddecisionsand effectivelymanageresources.

Fosteracustomer-centricMindset:

Exceptionalleadersinthemortgageindustryprioritizethe needsoftheircustomers.Developacustomer-centric mindsetbyunderstandingthechallengesandconcerns facedbyborrowers.Empathy,activelistening,andafocus onprovidingexceptionalservicewillhelpyoubuildstrong relationshipswithclientsandestablishtrustinyour leadership.

EncourageCollaborationandTeamBuilding:

Leadershipinthemortgageindustryinvolvesmanaging diverseteamsandfosteringacollaborativework environment.Encourageteamwork,promotediversityand inclusion,andprovideopportunitiesforskilldevelopment andcareeradvancement.Bynurturingacohesiveteam,you cancreateapositiveworkculturethatdrivesproductivity andsuccess.

AdaptabilityandInnovation:

Themortgageindustryisconstantlyevolving,drivenby technologicaladvancementsandchangingmarket conditions.Successfulleadersadapttothesechangesand embraceinnovation.Stayinformedaboutemerging technologies,suchasartificialintelligenceandautomation, thatcanstreamlineprocessesandimproveefficiency.Foster acultureofinnovationwithinyourorganizationto encouragecreativityandforward-thinkingsolutions.

LeadbyExample:

Leadershipisnotjustaboutgivinginstructions;it'sabout settinganexampleforotherstofollow.Demonstrate integrity,accountability,andprofessionalisminyour actionsanddecisions.Leadwithapositiveattitude, motivateyourteam,andmaintainastrongworkethic.By embodyingthequalities,youexpectfromyourteam,you willinspireotherstoperformattheirbest.

EnhanceProblem-SolvingSkills:

Leadersinthemortgageindustryoftenfacecomplex challengesandobstacles.Strengthenyourproblem-solving skillsbydevelopingasystematicapproachtoidentifyand analyzeissues.Encouragecriticalthinkingwithinyour teamandfosteracultureofproactiveproblem-solving. Seekinnovativesolutionsandbeopentofeedbackand suggestionsfromteammembers.

DevelopEmotionalIntelligence:

Emotionalintelligenceisessentialforeffectiveleadership inanyindustry.Inthemortgageindustry,wheredealing withclientsandteammembersiscrucial,understanding andmanagingemotionsisvital.Developself-awareness, empathy,andtheabilitytoregulateemotionsinhighpressuresituations.Thisskillwillhelpyoubuildstronger relationships,resolveconflicts,andinspiretrustand confidence.

FosteraCultureofComplianceandEthicalConduct:

Ethicsandcomplianceareparamountinthemortgage industry,giventheregulatoryenvironmentandthe importanceofprotectingborrowers'interests.Asaleader, emphasizeethicalconductandcompliancewithindustry

regulations.Ensureyourteamiswell-trainedoncompliance requirementsandholdregularmeetingstoreinforceethical behavior.Byfosteringacultureofcomplianceandethics, youcreateafoundationoftrustandcredibility

DevelopNetworkingandRelationship-BuildingSkills:

Networkingandrelationship-buildingarecriticalaspectsof leadershipinthemortgageindustry.Attendindustryevents, joinprofessionalassociations,andbuildrelationshipswith industrypeers,colleagues,andinfluentialstakeholders. Networkingnotonlyexpandsyourknowledgeand resourcesbutalsoopensdoorstonewopportunitiesand collaborations.

InvestinLeadershipTrainingandDevelopment Programs:

Considerenrollinginleadershiptraininganddevelopment programsspecificallytailoredtothemortgageindustry Theseprogramscanprovideyouwithvaluabletools, techniques,andframeworkstoenhanceyourleadership abilities.Additionally,theyoffernetworkingopportunities andallowyoutolearnfromindustryexpertsandsuccessful leaders.

Developingleadershipskillsisvitalforprofessionalsinthe mortgageindustrytonavigatethecomplexitiesofthiseverchangingfieldsuccessfully.Byemphasizingcontinuous learning,effectivecommunication,financialacumen,a customer-centricmindset,collaboration,adaptability,and leadingbyexample,aspiringmortgageleaderscanfoster growth,driveinnovation,andachievelong-termsuccessin theircareers.Remember,leadershipisajourney,andwith dedicationandperseverance,youcancontinuetodevelop andrefineyourskillsasyouprogressinthemortgage industry

Focusedongrowingherbusinessandcreating

excellentexperiencesforhercustomers, Tammy

McNeany,SeniorMortgageLoan

OfficeratWintrustMortgage,isanexpertinjob sourcingherbusiness,supportingherclients,and respondingtoenterpriseobjectives.

ThegoalofWintrustMortgage,whichhasbeenin operationsince1981,istohelpAmericansrealizetheir dreamofowningahome.Sincethen,WintrustMortgage hassurvivedtheconstantlyshiftingrealestatemarketand isacomponentofthewell-capitalized,multi-billiondollarassetbankholdingcompanyWintrustFinancial Corporation.Itranksamongthemostprominentmortgage bankersinthenationthankstoourcapacitytolendinall 50states.

WintrustMortgageiscommittedtoofferingconsumersa comprehensiveselectionofmortgageproducts.Itisafullservice,nationally-charteredlenderwithlocationsspread outacrossthenation.Itispositionedtoaddresstheneeds oftheconstantlychangingmortgageindustryinaddition toofferingthefundamentalConventionalFHA/VA ProgramsandJumboLoans.

WintrustMortgageaimstobeacalm,clearandexperiencedguideforitsclientsthroughthemortgage process.

InanexclusiveinterviewwithInsightsSuccess,Tammy McNeany shares her journey, the successes and challenges that she overcame, and the impact she strivestoleaveonallherclients.

Followingarethehighlightsoftheinterview:

Tammy,pleasebrieflydescribeforouraudienceyour professionaljourneyupuntilnow.

Ibeganmybankingcareerrightoutofhighschoolandhad awonderfulmentorthatchallengedme.Duringarefiboom itledmetoMortgageOrigination.It’sbeenwellover30 yearsandhasbeenafulfilling,ever-changing,frustrating andstressful,attimes,career.Iwouldn’tchangeitforthe world!

Whatchallengesdidyoufacealongtheway?

WhenIbegan,thereweren’tmanywomanmortgageloan originators.Earlyon,Ibecamethesalemanagerforthe region.IwastheonlywomanSalesManagerintheState forthelenderatthetime.Itissogreattoseehowithas evolved.

Whatsignificantimpacthaveyoubroughttothe mortgageindustry?

IbelieveIhavecompassionformyclientsandtryto alwaysdowhatisrightforthem.Ithasbeenso rewardingtohaverepeatclientsandhavethemrefer theirfamiliestome.

TellusaboutWintrustMortgageanditsfoundation pillar.

Theculturehereistop-notch!Imadeamovehere10years agoandwhilethereisstressandanxietyattimes,weareall afamilywiththesolepurposeofdoingwhatisrightforour clients.Ihaveseenmanyotherlendershaveacultureof “theclientisluckytodobusinesswithus.”Here,weare theonesthatarefortunatetohelpourclients.

Tammy McNeany Senior Mortgage Loan Officer Wintrust Mortgage

HowdoesWintrustMortgagepromoteworkforce flexibility,andwhatisyourroleinit?

Eachloanofficerisempoweredandencouragedtohavea work/lifebalance.

Whatisyourtakeontechnology’simportance,andhow eyouleveragingit?

Thingshavechangeddramatically WhenIstartedyou wouldn’thaveacreditreportforaweekandthereweren’t creditscores Today’stechnologyhelpsusbenimbleand . moreaccessibletoourclients.

Whatwillbethenextsignificantchangeinthe mortgageindustry,andhowareyoupreparing it?

echnologyisstillrapidlychanging.It’simportantto beuptodate,accessibleandopentotheevolving process.

Whatareyourgoalsintheupcomingfuture?

Continuetobecaring,communicativeandunderstanding ofeachclient’sindividualsituation.Whiletechnologyhas evolved,Istillbelievestronglythatbuildingthe relationshipswiththeclientsandnotjustbeing transactionalisthelong-termkeytosuccess.

Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?

Nomatterwhat,treatothersthewayyouwanttobetreated andsuccesswillfollow.

“

Continue to be caring, communicative and understanding of each client’s individual situation. While technology has evolved, I still believe strongly that building the relationships with the clients and not just being transactional is the long-term key to success