The Most Influential General Managers in the Middle East 2024

Leadership is not about titles, positions, or owcharts. It is about one life inuencing another.

Descripon Featuring

Amir Mahmood General Manager

Fathy Allam General Manager

Flowtronix Arabia Ltd arabia.com Company

HongQi UAE (ALTAWKILAT) hongqi-uae.com altawkilat.com

Fayez Alsharef General Manager

Firas Alami General Manager

Sadara Chemical Company Al Khoory Hotels alkhoory-skgn.com

Amir leads FT Arabia, dedicated to providing comprehensive services for engineering, supply, installaon, tesng, commissioning and maintenance services to the industry

Fathy Allam is the General Manager leading Hongqi, a presgious Chinese luxury automove brand making waves in the United Arab Emirates (UAE).

Fayez Al Sharef is the General Manager of Sadara Chemical Company. Al Sharef has extensive experience in the oil and gas and petrochemical industries.

Firas is an experienced professional in hospitality services and Hotel operaons, with a posive reputaon for adaptability, priorizing mul-tasking and proacve self -leadership.

Ibrahim Kamal General Manager

Alghanim Travel alghanim.com

Mark Lee General Manager

Media One Hotel mediaonehotel.com

Ibrahim is a Seasoned Country Manager with over 30 years of experience in building and leading teams. A keen analyst, highly skilled in market / sales forecasng, quick to idenfy & formulate strategies to exploit business opportunies.

Mark is an internaonal General Manager with extensive experience in the hospitality industry for over 20 years in restaurant/bar/nightclub and hotel sectors, and have managed successful businesses

Eng. Mohammed Al Ameer General Manager

Exeed Industries exeed.ae

Rabih ZEIN General Manager

Tamara Salha General Manager

Sofitel Abu Dhabi Corniche sofitel.com

Crowne Plaza®

Dubai Marina ihg.com

Turgay Erdogan General Manager

Rixos Premium Dubai rixos.com

Mohammed is the leader of Exeed Industries, a leading diversified manufacturing conglomerate, with a strong porolio of business units dedicated to providing quality products and services.

Rabih is a Hospitality expert with over 30 years of experiences in internaonal Luxury brand with Strong S&M background/Openings and operaons.

As the General Manager of Crowne Plaza Dubai Marina, Tamara oversees the daily operaons of this presgious hotel, which is described as the Crowne Plaza brand’s flagship property in the area.

Turgay's leadership style revolves around collaboraon, aiming to surpass previous performance levels each year As the General Manager, he focuses on collaboraon, professionalism, and self-improvement

InthedynamiclandscapeoftheMiddleEast,the roleofgeneralmanagersremainsparamountin shapingindustriesanddrivingprogress.Aswe reflectontheyear2024,itbecomesevidentthatcertain individualshavestoodoutfortheirexceptional leadershipandinfluence.

ProminentL

Acrossvarioussectors,includingenergy,technology, finance,andhealthcare,throughthelatesteditionofThe MostInfluentialGeneralManagersintheMiddle East2024,thesegeneralmanagershave demonstratedexemplaryqualitiesthathaveleft alastingimpact.Theirstrategicvision, innovativethinking,andcommitmentto positivechangehavenotonly propelledtheirrespective organizationsforwardbuthave alsocontributedtothebroader advancementoftheregion.

Intheenergysector,notable achievementshavebeenmade inpromotingsustainability andtransitioningtowards cleanersourcesofenergy Meanwhile,intherealmof technology,advancementsin artificialintelligenceanddigital transformationhavereshaped industriesandspurredinnovation.

Thefinancesectorhaswitnessed notablestridestowardsinclusivefinancial servicesandethicalbankingpractices, fosteringeconomicempowermentandstability

Additionally,improvementsinhealthcareaccessibility andaffordabilityhaveledtoenhancedhealthcare outcomesandimprovedqualityoflifeforcommunities acrosstheMiddleEast.

Whilethespecificsmayvaryfromonegeneralmanager toanother,whatremainsconsistentistheirdedicationto drivingpositivechangeandtheirabilitytonavigate complexchallengeswithresilienceandingenuity.Their leadershipservesasaninspirationforfuturegenerations ofleaders,highlightingtheimportanceofvisionary thinkingandasteadfastcommitmenttoexcellence.

C ont ents

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08 Fathy Allam Driving Innovation & Navigating Challenges in the Automotive Realm

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22 Ibrahim Kamal Carrying the Emblem of Impeccable Leadership

28

34

28 Eng. Mohammed Alameer Strategic Leadership in Building Materials

34 Rabih ZEIN Embracing Employee Empowerment

26

32 Amir Mahmood Elevating Project Management Standards

Articles

Balancing Tradition and Progress

The Leadership Dilemma of Middle Eastern General Managers

Building Bridges, Not Walls

The Role of Middle Eastern GMs in Global Collaboration

Fathy Allam General Manager ALTAWKILAT

The Most Influenal General Managers in the Middle East 2024

Fathy Allam

Driving Innovation & Navigating Challenges in the Automotive Realm

Fathy harbors the hope of inspiring future generaons of automove professionals to think outside the box and push the boundaries of what is possible in the industry. ,, ,,

Pioneering Excellence in Automotive Evolution!

Theautomotiveindustry,arealm ofconstantevolutionand challenge,requiresstrategic visionariestonavigateitsdynamic landscape.Thissector,markedbyits rapidtransformationsand technologicaladvancements,demands leaderswhocannotonlyadaptto changebutalsodriveinnovation.In thisintricatedomain,leadersmust steerthroughchallengesandcontribute totheindustry’sgrowthwhile anticipatingandadaptingtoemerging trends.

ALTAWKILAT,anotableplayerin thiscompetitivelandscape,standsat theforefrontofinnovationandgrowth. Asaninfluentialentityinthe automotivesector,ALTAWKILAThas consistentlydemonstratedresilience andstrategicprowess.Thecompany’s commitmenttoexcellenceisreflected initsremarkableachievements, notablyduringchallengingeconomic periods.Itsstrategicapproachtosales, marketing,andservice,underthe leader’sguidance,haspositioneditasa notableperformerintheregion.

FathyAllam,astheGeneral ManagerofALTAWKILAT,bringsa wealthofexperienceanda transformativeleadershipstyletothe automotiveindustry.Hisstrategic initiativesencompassacomprehensive approachtobrandpositioning, customersatisfaction,andoperational efficiency.Fathy’svisionextends beyondimmediatechallenges,aiming toreshapetheindustry’sfutureby introducingsustainablemobility solutionsandemphasizingthe importanceofuser-centricdesign.His multifacetedrole,fromnavigating challengestodrivinginnovation, reflectsacommitmenttoleavingan enduringimpactontheautomotive landscape.

Fathy transformed obstacles into opportunies and noteworthy accomplishments. ,, ,,

Let’s delve in to learn more about the transformative approach:

NavigatingChallenges,Achieving ExcellenceintheAutomotive Industry

Inhisprofessionaljourney,Fathy Allamencounterednumerousobstacles thathesuccessfullyovercame alongsidehisteam,transformingthem intovaluableopportunitiesand noteworthyaccomplishments.One notableexampleishisroleasthe GeneralManageratFastAutoTechnic, thesistercompanyofSAMACo,the exclusivedistributorofFerrariand MaseratiinKSA.Inthisposition,he undertookthetaskofcompletely restructuringthecompany’s managementstructureand departments.

Duringtheinitialyear,significant improvementsinafter-sales performancewereachieved.Sales witnessedaremarkableincreaseof 38%,whilegrossprofit(GP)soaredby 55%.Furthermore,theCustomer SatisfactionSurvey(CSS)ratingrose from67%toanimpressive92%, allowingthecompanytocompetewith theleadingdealershipsintheMiddle East.Despitea3%declineinsales volumecomparedtothepreviousyear, reflectinga37%dropintheoverall market,FathyAllamsuccessfully establishedanew4SfacilityinRiyadh thatcommencedoperationsinthefirst quarterof2017.

In2017,FastAutoTechnic,under FathyAllam’sleadership,continuedto experiencegrowthintermsofboth qualityandquantity.Salesvolume witnessedacommendableincreaseof 22%,accompaniedbya14%risein overallgrossprofit(GP).TheCSS scorereachedanoutstanding97.2, positioningthecompanyasthesecondbestperformerintheregion.These achievementsareparticularlynotable

consideringthechallengingeconomic landscapefacedduringthisperiod.

NavigatingAutomotiveRealmswith StrategicLeadership

Throughouthiscareer,Fathyhas consistentlycontributedtothe enhancementoftheperformanceof variousautomobilebrands.Witha focusonsales,marketing,dealer networks,andpost-salesservice,he hasbeeninstrumentalinensuring customersatisfaction,adheringto foundationalmanagementprinciples commonacrossdiverseautomotive brands.

Inthedynamiclandscapeofthe automotiveindustry,FathyAllam recognizestherapidevolution influencingthevisionsandstrategies ofeachbrand.Hisextensive experienceworkingwithdifferent brandshasnotonlyenrichedhis knowledgebuthasalsomoldedhis managementstyletoservethe companiesunderhisleadership effectively.

Drawingfromawealthofexperience, Fathybelievesinthetransformative powerofstrategicredesignforfuture automotivebrands.Thisinvolves creatingacomprehensiveroadmapthat exposesthemtonewaudiences,fosters

internalinnovation,increasessales, improvespolicies,andmaximizes marketreach.Hisdiversebackground inpreviouspositionswithvariouscar brandsequipshimwithvaluable insightsintoachievingthesegoals.

Inessence,hismultifacetedexperience workingwithmultiplemotor companieshasuniquelypositionedhim tounderstandtheevolvingbehaviors ofconsumersintheresearchand purchaseofcars.Thisprofound insight,coupledwithhisstrategic approach,hasbeenpivotalinachieving successinhisleadershiprole.

NavigatingChallengesinthe EvolvingAutomotiveLandscape

Inhischallengingrole,Fathyfacedthe dynamicshiftsintheautomotive industry Astrendsevolved,especially withthetransformativechangesin China’sautomotivesector,headeptly navigatedthechallenges,establishinga firmpresenceintheKSAandUAE markets.

Fathy’sresponsibilitiesextendedto overseeingtheefficientmanagementof thecompany’sresourcesand operations.Hemaintainedopen communicationwiththeboardof directorsandthemanagementteam, ensuringalignmentwithcorporate objectives.

Fathy’s diverse background in previous posions with various car brands equips him with valuable insights into achieving these goals. ,, ,,

HisfocusonintroducingtheHONGQI brandanditscarmodelstopotential clientsintheSaudiandUAEmarkets reflectedacommitmenttopresenting thebrandinamannerbefittingits stature.Despitethemultifaceted challengesinherentincoordinating overalldirections,evaluatingvarious units,andassumingsupervisory responsibilities,Fathynavigatedthese responsibilitiesinaccordancewith organizationalpoliciesandapplicable laws.

StrategicVisionforALTAWKILAT

FathyAllamemphasizesthecritical importanceofefficiencyandstrategic alignmenttomaintainacompetitive edgeintheautomotiveindustry.

Understandingtheneedforseamless integrationoftheseprinciplesinto strategicplanning,hecollaborates closelywithhisteam.Recognizingthe challengesthatchangebringsto establishedstructures,Fathyleadswith acontinuousimprovementmindset.

Hisapproachaimstoenhance productivity,ensurecompliance,and driveefficiencybyimplementingbest practicestailoredtothehighly competitiveautomotivesector.Fathy’s strategicvisionencompassesthe developmentofalignmentprocesses thatelevatebothplanningand implementation.Thisensuresthat ALTAWKILAT’sstrategiesnotonly alignwithoverallobjectivesbutalso integrateseamlesslyacrossoperations, methods,andprescribedpractices, workingharmoniouslytoachievelongtermcompanygoals.

WithafocusonpositioningHongqias thefutureofluxurycars,FathyAllam’s leadershipaimstomeetandexceedthe demandsandexpectationsof ALTAWKILAT’sdiscerning customers.

StrategicCommunicationfor ProductivityandUnity

FathyAllamprioritizestheuseof effectivecommunicationtoenhance productivity.Heplacescrucial importanceonestablishingclearlines ofcommunicationfromthebeginning withseniorstakeholders,includingthe chieffinancialofficer,chiefoperation officer,andsalesandmarketing managers,aswellasotherexecutives. Thisapproachensuresthateveryoneis onthesamepageandworkingtowards acommongoal.Inbuildingastrong foundationofcommunication,Fathy determinesthepreferredmethodsof communicationforeachstakeholder andsetsexpectationsforregular updatesandfeedback.

Asaleader,Fathyfostersopenand respectfulcommunicationamongall participantsinthecompany, irrespectiveoftheirrolesoraffiliations. Heactivelyencouragesregular meetingsandforumswhere stakeholderscandiscussissues, exchangeideas,andaligntheirefforts towardthecompany’sgoals. Additionally,Fathypromotesongoing professionaldevelopmenttoimprove communicationskillsandstayupdated withtrendsintheindustry.

Fathyinveststimeandeffortinto enhancingcommunicationthrough variouseffectivechannels,recognizing thenumerousbenefitsthisbringsto bothindividualstakeholdersandthe company

GrowthandInnovation

Fathyassumesapivotalrolein ensuringthecompany’scontinuous growthandstrongbrandproposition. Activelyengaginginoperational aspects,heencouragestheseniorteam toanalyzepotentialopportunitiesfora positiveimpactonthecompany’s

future.Hisfocusliesonstreamlining operationalmanagementprocessesto ensureefficiency

Throughcarefulobservationof operationalperformance,regular monitoringofkeyperformance indicators,andthoroughanalysis,Mr Allamhasidentifiedfourkeyareasfor improvement: Customer loyalty, Aftersales Processes, Technology Integration, and Staff Training.

Initiatingacustomerloyaltyprogram ispartofthestrategicplan, acknowledgingandmotivatingrepeat customersthroughexclusivediscounts andbenefits.Thisapproachaimsto increasesalesandoverallcustomer satisfaction.

Theafter-salesprocesswillbe streamlinedbyoptimizingoperations, implementinganefficientservice schedulingsystem,andfacilitatinga seamlesswarrantyclaimprocess.This enhancementisanticipatedto significantlyimprovethecustomer experience,fosteringloyaltyand positivefeedback.

Inembracinginnovativetechnologies likeadvanceddriverassistancesystems (ADAS)andelectricvehiclecharging stations,theyaimtoattracttech-savvy customersandpositionthemselvesas anindustryfrontrunner.Forexample, offeringvehiclesequippedwithADAS andenhancedsafetyfeaturestargets safety-consciouscustomers,ultimately drivingincreasedsales.

Dedicatedeffortstoenhanceonline presencethroughdigitalmarketing strategiesandplatformsunderscorethe company’scommitmenttoreachinga broaderaudienceandcreating meaningfulconnections.FathyAllam’s strategicinitiativesarepoisedto contributesignificantlytothe company’sgrowthandsuccessinthe automotiveindustry.

Customer

Sasfacon Survey (CSS) rang rose from 67% to an impressive 92%, allowing the company to compete with the leading dealerships in the Middle East. ,, ,,

StrategicallyNavigatingAutomotive IndustryTrends

Theleaderrecognizestheimportance ofstayingabreastofexternaltrendsto ensurethecompany’sagilityand relevanceintheever-evolvingbusiness landscape.Hisapproachinvolves regularlyreadingindustrypublications, bothonlineandinprint,tostay informedaboutthelatestdevelopments intheautomotiveindustry.Fathy followsinfluentialthoughtleadersand expertsonsocialmediaplatformssuch asLinkedInandTwittertogain insightsandupdatesonemerging trends.

Heactivelyengageswithpublications likeAutomotiveNewsandMotor Trend,ensuringheiswell-versedinthe latestindustrydevelopments. Attendingindustryconferencesand tradeshows,suchastheDetroitAuto ShowandSEMA,allowshimto networkwithprofessionalsandgain firsthandknowledgeofthelatest trends.Bycombiningthesestrategies, Fathyensureshestaysinformedto provideclientswiththemostup-todateinformationintherapidly evolvingautomotiveindustry

Fathydedicatestimetoparticipatingin webinars,onlinecourses,and workshopsfocusedontheautomotive industry,enhancinghisknowledgeand understandingofemergingtrends.He keepsacloseeyeonindustryforums anddiscussionboards,where professionalsandenthusiastsshare insightsanddiscussemergingtrends.

Fathyconductsregularcompetitor analysistounderstandhowother playersintheautomotiveindustryare adaptingtoemergingtrendsand stayingaheadofthecompetition. Throughdataanalysisandmarket research,heidentifiespatternsand potentialemergingtrendsinthe automotiveindustry Internally,Fathycollaborateswithhis teamtomonitorcustomerfeedback,

Understanding the need for seamless integraon of these principles into strategic planning, Fathy collaborates closely with his team. ,, ,,

reviews,andratingsofautomotive productsandservices.This collaborativeefforthelpsidentify emergingtrendsandconsumer preferences.Healsoengageswith colleaguesandindustrypeersto exchangeideasandinsightson emergingtrendsintheautomotive industry.

DrivingInnovationand Sustainability

Heexpressesaprofounddesireto makealastingimpactonthe automotiveindustry.Hisvisionisto leavebehindalegacyofinnovation anddisruptionbyintroducingnew technologiesandconceptsthat revolutionizethewaytransportationis perceived.Fathyaimstoberecognized forhiscontributionstosustainable mobilitysolutions,withafocuson electricvehiclesandalternativefuel sourcesthataimtoreducethe environmentalimpactof transportation.

Fathy’saspirationextendstoleavinga lastingimpactontheindustryby emphasizingtheimportanceofuser experienceandhuman-centricdesign invehicledevelopment.Additionally, Fathyharborsthehopeofinspiring futuregenerationsofautomotive professionalstothinkoutsidethebox andpushtheboundariesofwhatis possibleintheindustry.

FutureAspirationsandGoals

FathyAllamenvisionsbecominga thoughtleaderandinfluencerinthe automotiveindustry.Heisdedicatedto sharinghisexpertiseandinsights throughspeakingengagements, publications,andonlinecontent.Fathy iscommittedtocontinuouslearning, stayingabreastofthelatest technologiesandtrendsinthe automotivesector,andconsistently expandinghisknowledgeandskillset.

Inpursuitofhisgoals,Fathyaimsto cultivatearobustnetworkofindustry professionals,fosteringcollaboration withlike-mindedindividualsto instigatepositivechangeinthe automotivesector.Hisspecific objectiveinvolvesworkingwith leadingautomotivecompaniesand organizationstodevelopandexecute innovativemarketingcampaigns, effectivelyreachingandengaging targetaudiences.

Ultimately,FathyAllamaspiresto leaveanenduringimpactonthe automotiveindustrybyactingasa catalystforpositivechange,driving innovation,andcontributingtothe shapingofthefutureoftransportation.

Hongqi

From Market Entry to Global Sales Leader

Recognizing the burgeoning demand for Chinese vehicles in the region, the company seized the opportunity to enter the market with the presgious Hongqi brand. Having idenfied its exceponal quality and enduring legacy, the company secured exclusive distribuon rights for Hongqi in KSA, firmly believing in its potenal to reshape the luxury car landscape.

Commied to offering cung-edge technology and unparalleled luxury, the company consistently introduces the latest Hongqi models. Priorizing exceponal client service as the cornerstone of lasng relaonships, the company surpasses expectaons through dedicated aer-sales programs and personalized support. This unwavering commitment drives connuous improvement and elevates the brand experience.

Within its first year, the company propelled Hongqi to a top-five posion within the luxury car segment, a testament to its successful market posioning. Recognizing the importance of customer sasfacon and post-purchase peace of mind, the company collaborated with the factory to develop an exclusive aer-sales package featuring a 7-year extended warranty, 7 free service intervals, and 7 years of complimentary roadside assistance. These valueadded benefits significantly enhanced brand reputaon and solidified customer loyalty.

The brand’s second year in KSA witnessed remarkable sales, culminang in the company achieving the highest global sales figures for Hongqi. This exceponal performance was recognized at the Hongqi global conference, where the company received accolades for both top General Manager and most effecve brand launch markeng iniave. This accomplishment further cemented the factory’s trust in the company’s capabilies, ulmately leading to the granng of exclusive distribuon rights for the UAE market starng in 2023.

Inalandscapedefinedbyinnovationandcomplexity, theoilandgasdownstreamindustryholdsacrucial positioninglobaleconomies.Asdemandsforenergy continuetorise,theindustrynavigatesthroughchallenges andopportunitieswithstrategicleadershipatitshelm. GuidingendeavorswithinthisdynamicsectorisAmir Mahmood,aseasonedprofessionalwithexpertisein projectdevelopmentandmanagement.AstheGeneral Manager,Amirbringsawealthofexperiencetothetable, steeringinitiativestowardsuccessthroughmeticulous planningandexecution.

UnderthestewardshipofFlowtronixArabiaLtd,the companystandsasabeaconofreliabilityandexcellencein theoilandgasdownstreamindustry.Withafocuson petrochemicalsandrefineries,FlowtronixArabiaLtdis committedtodeliveringinnovativesolutionsthatmeetthe evolvingneedsofendusersanddrivesustainablegrowthin thesector

Let’s delve in to learn more:

LeadingExcellenceinProjectManagement

AmirMahmood,servingastheGeneralManagerat FlowtronixArabiaLtd,holdsresponsibilityforrisk assessment,customercare,andteambuildingwithinthe organization.FlowtronixArabiastandsasaprominent LSTKcontractorwithinthedownstreamindustry,witha particularfocusonpetrochemicalsandrefineriesinSaudi Arabia.

Inhisrole,Amirmeticulouslyevaluatesrisksateverystage oftheprojectlifecycle,encompassingprojectdevelopment, initiation,designandengineering,planning,execution, resourcedevelopmentanddeployment,materialordering,

andfinancialclosure.Heremainsproactiveinmaintaining communicationwithkeydecision-makersamongendusers, ensuringathoroughunderstandingofprojectrequirements andpreemptivelyaddressingpotentialchallengestouphold projectintegrity

Amirstronglyadvocatesforaleadership-drivenapproach toprojectdelivery,emphasizingtheimportanceoffostering acompanyculturewhereindividualsareempoweredto becomeleadersandleaders,inturn,cultivateeffective teams.ThisphilosophyunderscoresFlowtronixArabia's commitmenttoexcellenceandcollaborativesuccessinthe industry

CultivatingProactiveLeadershipinIssueResolution

Amiremphasizesaproactiveapproachtoissueresolution withintheorganization.Formerly,solutionswerederived throughconsultationwithrelevantteammembers. However,Amirnowleadsbyguidingteammembersto anticipatepotentialissues,empoweringthemtotake preemptiveactionandassumeleadershiproles.Flowtronix Arabiafostersacompanyculturewhereallissuesraisedby teammembersareaddressedpromptlyand comprehensively.

TrustedPartnerforPetrochemicalsandRefineries

Mr.Mahmood,inhiscapacity,highlightsthecompany's statusasthepreferredLSTKcontractorfornumerousend usersandcustomers.FlowtronixArabiapridesitselfonits abilitytoeffectivelycommunicatewithcustomers, demonstratingadeepunderstandingofplantprocessesand equipmentfunctionality Thisknowledgeservesasa cornerstoneinensuringprojectdeliveryinaccordancewith specificationsandcustomerstandards.

The Most Influenal General Managers in the Middle East 2024

CustomersoftenseekoutFlowtronixArabiaattheoutsetof projectrealizationfortechnicalassistanceandsolution development,underscoringthecompany'sreputationasatrusted partnerforleadingpetrochemicalsandrefineriesinSaudiArabia.

SpecializinginUpgradingIndustrialInfrastructure

Amiracknowledgesthesignificantgrowthprojectedinoiland gasindustry,particularlyinpetrochemicalsandrefinerieswithin SaudiArabia.Withaconsiderableportionoftheindustry'sinstall basereachingthe30-35yearmark,thereisapressingneedfor equipmentmodifications,replacements,andupgrades.

FlowtronixArabiaspecializesinbrown-fieldprojectsaimed ataddressingtheseindustrialrequirementsinordertomeet theevolvingneedsofthesector.

ComprehensiveSupportforProcessPlantOptimization

Mr.Mahmooddelineatesthecomponentsofprocessplants, whichcomprisestaticequipmentsuchastanks,pipes,and structures,alongsidedynamicequipmentincludingpumps, valves,andvariousmonitoringparameterssuchasflow, pressure,temperature,andlevel.Heunderscoresthecritical functionofprocessplantsinyieldingproductionwhile maintainingdynamicfunctionality.

FlowtronixArabiaisstrategicallypositionedtooffer comprehensivesupportacrossaspectrumofservices, encompassingElectrical,Instrumentation,Analyzers, Fire&GasDetection,EnvironmentalSolutions, CathodicProtection,ProcessControlSystems,Cyber Securities,andplantoptimization.

GuidedbyLegacy,CommittedtoExcellence

AmirMahmood,inhisroleastheGeneralManagerat FlowtronixArabia,acknowledgestheprofoundinfluenceof hisfatherasamentorandguideinshapinghiscareer trajectory.Withforesightrootedintheoilandgasindustry

revolutionofthe1970s-80s,hisfather'swisdomhasbeen instrumentalinguidingAmir'sprofessionaljourney.

FlowtronixArabiaactivelyengagesinindustrialmeetings tostayabreastofrecenttechnologicaladvancements. Adoptingprovenbestpracticesisacornerstoneofthe company'sapproachtoprojectdevelopmentandsite execution,ensuringefficiencyandexcellenceinall endeavors.

PursuingIndustryExcellenceandSustainableGrowth

Thecompany'sobjectiveistomaintainitsstatusasthe preferredcontractorandsolutionproviderfortheoiland gasdownstreamindustry.FlowtronixArabiaiscommitted toachievingsustainablegrowthatarateof7%peryear.

AsGeneralManager,Amirrecognizestheimportanceof maintainingregularcommunicationwithkeydecisionmakerswithintheindustry Thisfacilitatestheadaptationto updatedindustrialrequirementsandthepursuitofnew projectsinalignmentwithmarketneeds.

EmbracingSaudiVision2030forGrowth

Amiremphasizestheimportanceofcontinuallyupgrading knowledgeregardingthecurrentneeds,future requirements,anddirectionofthecountry/region. FlowtronixArabiahasembracedSaudiVision2030andis steadfastlycommittedtofollowingthepathtowardsgrowth anddiversification.

EmpoweringLeadershipandTeamBuilding

Emphasizingthedelegationofownershiptokeyresources, eachassignedrolesandresponsibilities,theorganization placesitstrustintheprocessofteambuilding.Amirfirmly advocatesforaleadership-drivenapproachtoproject delivery,assertingthatleadersareinstrumentalinproject success,notmeremanagers.FlowtronixArabiafostersan environmentconducivetoindividualgrowthintoleadership roles,withleadersentrustedtocultivateeffectiveteams.

CultivatingaCultureofStrategicPlanning

Amiroffersthreekeypiecesofadvice: "Planning, Planning, Planning!" Heemphasizestheimportanceof trustinginone'scapabilitiestoinstillacultureofproject developmentwithinorganizations.

The true test of compliance is not just meeting regulatory requirements but exceeding them with ethical excellence.

Intimesofglobalbusinesscontinuouslyevolving,the

roleofcountrymanagershasbecomeincreasingly decisive.Thesemanagersserveasthelinchpin betweenheadquartersandlocaloperations.Thesuccessor failureofacompany’sinternationalendeavorsoftenrests ontheshouldersofadeptcountrymanagerswhoplaya crucialroleinaligningglobalstrategieswithlocalrealities.

IbrahimKamal,aseasonedcountrymanagerwithawide rangeofexperienceoverthreedecades,carriestheemblem oftheidealGeneralManageratAlghanimTravel,a subsidiaryofAlghanimIndustries&YusufA.Alghanim &Sons,W.L.L.

IbrahimKamal’sjourneyintheairlinesandtravel& tourismindustrybeganin1982whenhejoinedLufthansa inCairoasaSalesandCustomerServiceAgent.After spendingtenyearsinthisrole,hewaspromotedtothe positionofLufthansaSalesManagerinKuwait.In1999,he transitionedtobecometheGroupGeneralManagerat SanboukTravel,oneofthetoptravelagentsinKuwait. IbrahimKamalhasbeenanintegralpartofthetraveland tourismindustry,withawealthofexperienceandexpertise invariousrolesandorganizations.

DisruptingtheAviationIndustry

IbrahimKamal’ssecondcareerchangetookplacein2002 whenhejoinedtheInternationalAirTransportAssociation (IATA)astheCountryManagerinKuwait.Later,hewas promotedtoCountryManager,GulfArea,overseeingIATA operationsinfiveGulfcountries.In2010,heservedasan advisortotheAirTransportDepartmentattheDirectorate GeneralofCivilAviation(DGCA)inKuwait. Subsequently,inMarch2020,heretiredfromthe governmentjobatDGCAandjoinedAlghanimIndustries astheGeneralManageratAlghanimTravel.Throughouthis career,IbrahimKamalhasheldvarioussignificantrolesin

theaviationandtravelindustry,contributingtoits developmentandgrowth.

InstillingtheCultureofInnovation

HisroleastheGeneralManageristomanagethecompany, includingthelong-termdevelopmentandthemanagement ofthecompany’sday-to-daybusiness.Moreover,it providesleadershipandbuildstheculturetoenablethe companytoachieveitsgoalsbypromotingbusiness profitability,monitoringperformance,developingnew business,andeffectivelyutilizingresources.His responsibilitiesinclude:

• Developingandimplementingabusinessstrategy groundedinstrongmarket/customerunderstanding witharesonatinganddifferentiatedvalueproposition.

• Driven,monitored,andreportedoncompany performance(monthlyperformanceanalysisreportand financialreportsagainsttargets).

• Buildingandsustainingacultureofhighperformance and,atthesametime,integrityandcompliance. Leadingbusinessteam,aligningindividualsand organizationwithbusinessstrategyforsuccessful execution.

• Managingproductandservicedevelopmentprocessto ensureuniqueanddefendableposition.

• Establishingandmaintaininganeffectivelocal marketingandsalesstrategy(directsales,B2B contracts).

• Developingandmaintaininggoodrelationshipswith keystakeholders.

• Meetingtheannualsales,profitability,andcashtargets setinthebudget.

• Developingexternalrelationshipsandpartnershipsand representingthecompany(stateagencies,thirdparties, media,industry).

• Qualityoftrips(targetratingfrompassengerfeedback andothermonitoringsystem).

The Most Influenal General Managers in the Middle East

EnhancingPerformances

Hisabilitytoturnaround underperformingsegmentsand businessunitshingesonastrategic approachthatemphasizesprocess andproceduralimprovements, amongothertactics.Herearesome insightsintohowhehasachieved theseturnarounds:

• DiagnosticAnalysis:Thefirst stepinvolvesconductinga thoroughdiagnosticanalysisto identifytherootcausesof underperformance.This includesreviewingfinancial data,operationalworkflows, marketpositioning,andteam dynamics.Understandingthe underlyingissuesiscrucialfor targetedinterventions.

• ProcessOptimization:He focusesonstreamliningand optimizingkeyprocessesto enhanceefficiency,reducecosts, andimproveservicedelivery Thisofteninvolvesadopting leanmanagementprinciples, automatingrepetitivetasks,and eliminatingnon-value-adding activities.

• PerformanceMonitoring: Implementingrobust performancemonitoring systemshelpsinsettingclear metricsandKPIsalignedwith businessobjectives.Regular trackingoftheseindicators allowsfortimelyadjustments andcontinuousimprovement.

• SkillDevelopmentand Training:Recognizingthat employeecapabilitiesare centraltoanyturnaround,He prioritizesskilldevelopment andtraining.Upgradingthe team’sskillsensurestheyare betterequippedtoadapttonew processesandimprovedwaysof working.

IbrahimKamal GeneralManager

AlghanimIndustries& YusufA.Alghanim&Sons,W.L.L

• ChangeManagement:Effectivechangemanagement iskeytoensuringbuy-inandadoptionofnew processesandprocedures.Ibrahimfocusesonclear communication,involvingstakeholdersinthechange process,andprovidingthenecessarysupportto navigatethetransition.

• Customer-CentricRevisions:Often, underperformanceislinkedtofailingtomeetcustomer needseffectively.Byrevisitingandrealigningbusiness processeswithcustomerexpectations,heensuresthat thebusinessisbetterpositionedtodelivervalueand buildcustomerloyalty

• InnovationandTechnologyAdoption:Introducing innovativesolutionsandleveragingtechnologycan provideasignificantboosttounderperformingunits. Whetherit’simprovingproductofferingsorenhancing operationalefficiency,technologyplaysakeyrolein revitalizationefforts.

• StrategicRepositioning:Sometimes,turningarounda businessunitinvolvesrethinkingitsmarketpositioning orvalueproposition.Thismightincludeexploringnew marketsegments,adjustingpricingstrategies,or overhaulingtheproduct/serviceportfoliotobettermeet marketdemands.

• CulturalShifts:Addressingandtransformingthe organizationalculturecanbecritical.Cultivatinga cultureofaccountability,performance,andcontinuous improvementcreatestherightenvironmentfora sustainableturnaround.

• LeadershipandTeamRestructuring:Incertain cases,injectingnewleadershiporreconfiguringteams canbenecessarytodrivechange.Freshperspectives

andleadershipcanreinvigorateteamsandleadto improvedperformance.

Hisexperienceinformulatingandimplementingtactical initiativestoachievecorporatestrategicgoalsinvolvesa multi-facetedapproachthatbridgesthegapbetweenhighlevelstrategyandon-the-groundactions.

StayingAbreastofNewChanges

Thefutureofthetravelindustryispoisedforsignificant transformation,drivenbyevolvingconsumerpreferences, technologicaladvancements,andagrowingemphasison sustainability.Here’sIbrahim’sperspectiveonwherethe industryisheadedandtheroleheenvisionsplayinginthese developments:

PersonalizationandTechnology:Thefuturewillseea greateremphasisonpersonalizedtravelexperiences poweredbyAIanddataanalytics.Travelcompanieswill leveragecustomerdatatooffertailoredrecommendations, fromdestinationstoaccommodationsandactivities.

Ibrahim’srolewillinvolveleadinginitiativesthatharness thesetechnologiestoenhancecustomerexperiences, ensuringthecompany’sofferingsarenotonlypersonalized butalsoexceedexpectations.

SustainableandResponsibleTravel:Sustainabilitywill movefrombeinganicheconcerntoamainstreamdemand amongtravelers.Theindustrywillneedtoadoptmoreecofriendlypractices,fromreducingcarbonfootprintsto supportinglocalcommunities.Heseeshimselfdriving sustainabilityinitiatives,embeddingenvironmentally responsiblepracticesintoeveryaspectofthecompany operations,andpromotingresponsibletourismthatbenefits destinationsandtheirinhabitants.

DigitalNomadismandWorkcationTrends:Withremote workbecomingmoreaccepted,there’sagrowingtrendof digitalnomadismandworkcations,blendingtravelwith work.Thetravelindustrymustadapttoaccommodatelongtermstays,reliableinternetconnectivity,andwork-friendly environments.Ibrahimaimstospearheadthedevelopment ofproductsandservicesthatcatertothisemerging segment,creatingspacesandexperiencesthatenable productiveworkandimmersivetravel.

AugmentedandVirtualReality:ARandVRtechnologies aresettoenrichthetravelexperience,offeringimmersive previewsofdestinationsandattractions,enhancingon-site experiences,andevenenablingvirtualtravel.Hisrole wouldinvolveintegratingthesetechnologiesintothe

offeringsandprovidinginnovativewaysforcustomersto exploreandengagewithdestinations,bothvirtuallyandin person.

HealthandSafetyStandards:Post-pandemic,heightened healthandsafetystandardswillremainapriorityfor travelers.Industrymustcontinuetoinnovateinthisarea, ensuringsafetravelenvironments.Ibrahimenvisions leadingeffortstoestablishandmaintainthehighesthealth andsafetystandards,incorporatingadvancedhealthtech solutionstosafeguardtravelersandstaff.

SeamlessConnectivityandMobility:Thefutureoftravel willbecharacterizedbyseamlessconnectivity,frommultimodaltransportoptionstosmoothtransitionsacross differentstagesofthetraveljourney.Ibrahimplansto collaboratewithtransportationpartnersandtechcompanies tocreateinterconnectedtravelecosystemsthatofferease andefficiencyfortravelers.

RegenerativeTravel:Beyondsustainability,theconceptof regenerativetravel,whichaimstoleavedestinationsbetter thantheywerefound,willgaintraction.Thisinvolves contributingpositivelytotheenvironment,localeconomies, andcultures.Ibrahimiscommittedtochampioning regenerativetravelinitiatives,ensuringbusinesspractices contributepositivelytothedestinations.

Inthesedevelopments,hisrolewouldbemultifaceted, involvingleadership,innovation,andpartnership.Ibrahim aimstobeattheforefrontofadoptinganddrivingthese trendswithintheorganization,ensuringthecompanynot onlyadaptstothefuturelandscapeofthetravelindustrybut alsoplaysapivotalroleinshapingit.Byfocusingon personalization,sustainability,technologyintegration,and newtravelnorms,hewillleadeffortstopositionthe companyasaforward-thinking,responsible,andinnovative playerinthetravelsector

HighlightsofaRemarkableJourney

Throughouthiscareer,hehascontributedtosignificant achievementswithintheorganizationshehasbeenpartof. Anotablehighlightfromeachkeytenureincludes:

Lufthansa:Histenurewasmarkedbyastrategicoverhaul ofthesalesapproach,leadingtoasubstantialincreasein salesfigures.Thisachievementwasnotjustatestamentto enhancingsalestacticsbutalsoinvolvedimproving customerserviceandengagementstrategies.Additionally,

heplayedapivotalroleintheimplementationofthe“Miles &More”customerloyaltyprogram.Thisinitiative significantlyboostedcustomerretentionandsatisfactionby rewardingfrequentflyers,therebystrengthening Lufthansa’scompetitivepositioninthemarket.

IATA:Oneofhislandmarkcontributionswasthe successfulimplementationofelectronicticketingacrossthe Gulfregion.Thiswasatransformativeprojectforthe airlineindustryinthearea,markingashiftfromtraditional paper-basedticketingtoamoreefficient,secure,and environmentallyfriendlyelectronicsystem.Thisinitiative notonlystreamlinedoperationsforairlinesbutalsogreatly enhancedthepassengerexperience,settinganewstandard fortravelintheregion.

DGCA:Contributedextensivelytomodernizingthelocal regulationsfororganizingtheairtransportmarketin Kuwait.Providedcomprehensivetrainingprogramsforthe airtransportteaminthetopicsofairtransport fundamentals,airlinebusiness,andtravel&tourism industry

AlghanimTravel:Histimewascharacterizedby comprehensiveoperationalenhancementsandbusiness reengineeringeffortsthatledtoasignificantboostinsales. Byscrutinizingandrevampingexistingprocesses, introducingnewtechnologies,andoptimizingtheuseof resources,thecompanywasabletoachievegreater operationalefficiencyandmarketresponsiveness.These improvementsnotonlyresultedinincreasedrevenuebut alsopositionedAlghanimTravelasamoreagileand customer-centricorganizationinacompetitivemarket.

Eachoftheseachievementsexemplifieshisabilitytodrive significantchangeanddelivertangibleresultsthrough strategicthinking,innovation,andadeepunderstandingof thetravelindustry’sdynamics.Theseexperienceshave honedhisskillsintransformingchallengesinto opportunitiesforgrowth,reinforcinghisimpactonthe organizationshehasbeenpartof.

The Leadership Dilemma of Middle Eastern General Managers

InthecomplexanddiverselandscapeoftheMiddle

East,GeneralManagers(GMs)faceaunique leadershipdilemma:howtonavigatethedelicate balancebetweentraditionandprogress.Rootedinrich history,culturalheritage,andcenturies-oldtraditions,the MiddleEastpresentsGMswithasetofchallengesand opportunitiesthatrequirethemtoreconciletheregion's deep-seatedvalueswiththeimperativesofmodernization andinnovation.

Further, we explore the multifaceted nature of this leadership dilemma and examine how Middle Eastern GMs strive to strike a balance between tradition and progress!

EmbracingTradition

TraditionrunsdeepintheMiddleEast,shapingevery aspectofsociety,fromfamilydynamicstobusiness practices.MiddleEasternGMsaretaskedwithupholding andpreservingculturalvaluesandheritagewhileleading theirorganizationsinanever-evolvingglobalmarketplace.

Centraltothischallengeistheneedtomaintainrespectfor hierarchicalstructures,authority,andinterpersonal relationships,whicharedeeplyingrainedinMiddleEastern societies.GMsmustnavigatetheintricaciesofwasta (connections)andadab(etiquette),ensuringthatdecisions aremadewithsensitivitytoculturalnormsand expectations.

Furthermore,traditionplaysasignificantroleinshaping leadershipstylesintheMiddleEast,withanemphasison paternalisticandconsensus-drivenapproaches.GMsoften adoptamoreinclusiveandconsultativeleadershipstyle, seekinginputfromseniorexecutives,stakeholders,and communityleadersbeforemakingmajordecisions.

DrivingProgress

Whiletraditionprovidesastrongfoundation,Middle EasternGMsalsorecognizetheimperativeofdriving progressandembracinginnovationtoremaincompetitive intheglobalmarketplace.Rapidadvancementsin technology,changingconsumerpreferences,andevolving businessmodelsnecessitateaproactiveapproachto adaptationandchange.

GMsmustnavigatethetensionbetweentraditionand progressbyfosteringacultureofinnovation, entrepreneurship,andcontinuousimprovementwithintheir organizations.Thisrequireschallengingconventional wisdom,embracingrisk-taking,andencouraging experimentationtodrivemeaningfulchangeandgrowth.

MiddleEasternGMsareincreasinglyinvestingindigital transformation,talentdevelopment,andstrategic partnershipstopositiontheirorganizationsforsuccessin thedigitalage.Byleveragingtechnologyandharnessing thepowerofdataanalytics,theycanunlocknew opportunities,streamlineoperations,andenhance customerexperiences.

BridgingtheDivide

TheleadershipdilemmafacingMiddleEasternGMsisnot merelyabinarychoicebetweentraditionandprogressbut ratheranuancedbalancingactthatrequiresnavigatingthe interplaybetweenthetwo.Tobridgethisdivide,GMsmust fosterdialogue,collaboration,andmutualunderstanding withintheirorganizationsandacrossthebroadersociety

Oneapproachistocreatecross-functionalteamsthatbring togetherdiverseperspectives,skills,andbackgroundsto tacklecomplexchallengesanddriveinnovation.By fosteringacultureofinclusivityandopencommunication, GMscanharnessthecollectivewisdomoftheirteamsand unlockcreativesolutionstopressingissues.

GMscanplayapivotalroleinfosteringcollaboration betweenthepublicandprivatesectors,academia,andcivil societytoaddresssocietalchallengesanddrivesustainable development.Byforgingstrategicpartnershipsand leveragingcollectiveresources,theycanamplifytheir impactandcontributetopositivechangeatscale.

Conclusion

TheleadershipdilemmafacingMiddleEasternGMsisa multifacetedchallengethatrequiresanuancedapproach andadeepunderstandingoftheregion'sculturaldynamics andbusinesslandscape.Bybalancingtraditionand progress,GMscannavigatethecomplexitiesofleadership intheMiddleEastanddrivemeaningfulchangeandgrowth intheirorganizationsandcommunities.

Ultimately,successliesinembracingtherichtapestryof traditionwhileembracingtheimperativesofprogressand innovation.MiddleEasternGMshavetheopportunityto serveascatalystsforpositivechange,leadingtheir organizationswithintegrity,empathy,andvisionasthey navigatethepathtoabrighterfuturefortheregionand beyond.

Eng. Mohammed Alameer Group General Manager Exeed Industries

ENG. MOHAMMED AL AMEER HAS SOME SIGNIFICANT ACHIEVEMENTS THAT REFLECT HIS STRATEGIC VISION, EXCEPTIONAL LEADERSHIP, AND DEDICATION TO DRIVING THE COMPANY TOWARDS GROWTH, SUSTAINABILITY, AND OPERATIONAL EXCELLENCE.

E N G .

Mohammed A L A M E E R

Strategic Leadership in Building Materials

BusinessleadershipintheUAE,Jordan,andthe widerMENAregioninmanufacturinghas undergonesignificanttransformationsinrecent years.Leadershereareinvestinginsmartmanufacturing solutionstoimproveproductivityandreduceoperational costs.Thisreflectsacommitmenttoinnovation, sustainability,andstrategicgrowth.Drivingthesuccessand growthofthesecrucialregions,Eng.MohammedAl AmeerservesasaGeneralManageratExeedIndustries.

ItisEng.AlAmeer’sstrategicvision,exceptional leadership,anddedicationdrivethecompanytoward growth,sustainability,andoperationalexcellence.Thus,we atInsightsSuccessareexcitedtolearnaboutthejourneyof Mr Ameerthroughaninterviewthatembracesnew challengestodrivegrowthandsuccessforeveryone.

Below are the highlights of the interview:

Canyoupleaseprovideabriefoverviewofyour professionalbackgroundandexperienceasaGeneral Manager?

Eng.MohammedAlAmeerhasarobustandextensive professionalbackgroundasaGeneralManager.He commencedhisjourneywithExeedIndustriesinNovember of2015andhasmadesignificantcontributionssincethen. CurrentlyholdingtheesteemedpositionofGroupGeneral Manager,hediligentlyoverseesallaspectspertainingtothe businessunitsgroupedundertheExeedBuildingMaterials Industries(EBMI)umbrella.TheseencompassExeed Litecrete,ExeedPremiumDryMortar,ExeedPrecast, ExeedGeotextile,ExeedInsulationandExeedEmirates FilamentFactory.Hisleadershipandexpertisehavebeen instrumentalindrivingthesuccessandgrowthofthese crucialbusinesssegments.

Whatarethekeyprinciplesorvaluesthatguideyour managementapproach?

ThekeyprinciplesandvaluesthatguideEng.Mohammed AlAmeer’smanagementapproachisrootedinfosteringa cultureofexcellence,collaboration,andinnovation.He believesinleadingbyexampleandsettinghighstandards ofprofessionalismandintegritywithintheorganization. Eng.AlAmeerplacesastrongemphasisonteamworkand opencommunication,valuingeachteammember’sunique contributionsandideas.

Additionally,heiscommittedtocontinuouslearningand development,encouraginggrowthopportunitiesforboth individualsandtheorganizationasawhole.Overall,his managementapproachrevolvesaroundintegrity, collaboration,continuousimprovement,andarelentless pursuitofexcellence.

Couldyouhighlightsomeofthesignificant achievementsormilestonesinyourcareerasaGeneral Manager?

Eng.MohammedAlAmeerhasachievedremarkable milestonesthroughouthistenureasaGeneralManager. Somesignificantachievementsthatreflecthisstrategic vision,exceptionalleadership,anddedicationtodrivingthe companytowardsgrowth,sustainability,andoperational excellenceinclude:

StrategicExpansionandDiversification

Eng.AlAmeerplayedapivotalroleinthestrategic expansionanddiversificationofbusinessunitsunderthe EBMIumbrella,broadeningthecompany’sofferingsand marketreach.

OperationalExcellence

Heimplementedoperationalefficienciesacrossvarious businesssegments,optimizingprocessestoenhance productivity,reducecosts,andimproveoveralloperational excellence.

MarketPenetrationandGrowth

Eng.AlAmeersuccessfullyledinitiativesthatresultedin significantmarketpenetration,contributingtoexponential businessgrowthandbolsteringthecompany’smarket presence.

SustainablePractices

Underhisleadership,sustainablepracticeswereintegrated intooperations,aligningthecompanywithenvironmentally responsiblestrategiesandfosteringapositivecorporate image.

TeamEmpowermentandDevelopment

Eng.AlAmeerprioritizedthedevelopmentand empowermentofhisteam,nurturingtalentandfosteringa cultureofcontinuouslearningandgrowthwithinthe organization.

Whatstrategiesdoyouemployfortalentdevelopment andsuccessionplanning?

Intherealmoftalentdevelopmentandsuccessionplanning atExeed,strategicapproachesarefundamentalfor cultivatingaskilledworkforceandensuringaseamless transitionofleadershiproles.

Acornerstonestrategyinvolvespromotingcontinuous learningandskillenhancement.Encouragingacultureof ongoingeducationthroughtrainingprograms,workshops, andindustryseminarsallowsemployeestodeveloptheir skillsandstayupdatedwiththelatesttrendsand technologiesrelevanttotheirroles.

Leadershipdevelopmentprogramsplayacrucialrolein identifyingandgroominghigh-potentialemployeesfor futuremanagerialpositions.Thesetargetedinitiatives provideexposuretoleadershipchallenges,allowing individualstoacquirethenecessaryskillsandcompetencies requiredforeffectivemanagementanddecision-making.

Mentorshipandcoachingprogramsarevitalcomponentsof talentdevelopment.Byestablishingmentorship relationships,whereexperiencedprofessionalsguideand impartinsightstolessexperiencedemployees,knowledge transferisfacilitated,nurturingapipelineofpotential successorsforkeypositions.

Inadditiontomentorship,successionplanning,andtalent pipeliningareproactivemeasurestakentoidentifycritical roleswithintheorganizationandensureasmoothtransition incaseofpromotions,retirements,orunforeseen departures.Successionplansshouldberegularlyreviewed andupdatedtoalignwithorganizationalobjectivesand changes.

Cross-functionalexposureisanotherstrategicapproach. Providingemployeeswithopportunitiestoworkondiverse projectsorwithindifferentdepartmentsallowsfora broadenedskillsetandamoreholisticunderstandingofthe business,enhancingtheirpotentialforfutureleadership roles.

Effectiveperformancefeedbackanddevelopmentalgoals areessential.Regularperformanceevaluations,constructive feedback,andclearlydefinedgrowthpathsalignedwith individualaspirationsandorganizationalobjectives motivateemployeestoinvestintheirdevelopmentand contributetothecompany’ssuccess.

Anenvironmentthatencouragesinnovationandcreativity iscriticalfortalentdevelopment.Fosteringaworkplace wherenewideasandsolutionsarevaluedmotivates employeestoactivelyengageintheirowndevelopmentand theadvancementoftheorganization.

Moreover,promotingdiversityandinclusioninitiativesat Exeediscrucial.Recognizingthevalueofadiverse workforceandembracingvariedperspectivesand experiencesenrichesthetalentpool,enhancingthe effectivenessofsuccessionplanning.

Lastly,implementingknowledgemanagementsystemsto captureandshareinstitutionalknowledgeisaprudent measure.Byensuringthatessentialknowledgeisretained withintheorganization,evenamidstroletransitionsor retirements,avaluablefoundationisestablishedfortalent developmentandsuccessionplanning.

Collectively,thesestrategiesformacomprehensive frameworkfortalentdevelopmentandsuccessionplanning. Theyenablethenurturingofaskilledworkforceand

facilitateasmoothtransitionofleadershiproles,ultimately supportingtheindustry’slong-termgrowthand sustainability

WhatadvicewouldyougivetoemergingGeneral Managersaspiringtomakeasignificantimpactinthe businessworld,particularlyintheArabregion?

UnderstandingthespecificdynamicsoftheArabmarketis foundational.Tailoringstrategiestosuitculturalnuances andmarketneedsisvitalforsuccess.Buildingstrong relationships,embracinginnovation,focusingon sustainability,andmaintainingresiliencearekeyelements. Additionally,continuouslearning,effectivecommunication, ethicalleadership,andvaluingteamworkarefundamental. Lastly,perseveranceandpatienceareessentialinachieving alastingimpact.Followingtheseinsightscanguide emergingGeneralManagerstowardsuccessinthedynamic Arabbusinesslandscape.

Isthereanythingelseyou’dliketoshareaboutyour journeyorexperiencesasaGeneralManager?

OneofthecrucialaspectsI’velearnedisthevalueof buildingacohesiveandmotivatedteam.Aunitedteamwith asharedvisioncanachieveextraordinaryresults.

Additionally,stayingattunedtoindustrytrendsand emergingtechnologieshasallowedmetomakeinformed decisionsandkeeptheorganizationaheadinarapidly evolvingmarket.Embracingchangeandguidingtheteam throughtransitionshasbeencrucialtomaintain competitiveness.

Overall,thejourneyofaGeneralManagerisacontinuous learningexperience,andI’mcommittedtoevolving, embracingnewchallenges,anddrivinggrowthandsuccess forboththeorganizationanditsstakeholders.

Inanincreasinglyinterconnectedworld,theroleof

GeneralManagers(GMs)fromtheMiddleEasthas becomepivotalinfosteringglobalcollaborationand transcendingcultural,geographical,andeconomicbarriers. Theseleadersserveasbridgesbetweenthediversecultures andbusinessenvironmentsoftheMiddleEastandtherest oftheworld,playingacrucialroleinpromoting understanding,cooperation,andinnovation.Further,we delveintothesignificanceofMiddleEasternGMsinglobal collaboration,exploringtheiruniquecontributionsandthe challengestheyfaceinbuildingbridgesacrossborders.

CulturalAmbassadors

MiddleEasternGMsserveasculturalambassadors, leveragingtheirdeepunderstandingoftheregion's traditions,customs,andbusinesspracticestofacilitate collaborationonaglobalscale.WiththeMiddleEastbeing ameltingpotofcultures,languages,andreligions,GMs fromtheregionpossessauniqueabilitytonavigatediverse perspectivesandbridgeculturaldivides.

Byfosteringmutualrespect,empathy,andopen communication,theseleadersbuildtrustandestablish meaningfulconnectionswithpartners,stakeholders,and teamsfromaroundtheworld.Theirculturalfluencyenables themtoadaptstrategies,negotiatedeals,andresolve conflictsinamannerthatrespectsculturalsensitivitiesand promotesinclusivity.

DrivingInnovation

TheMiddleEastishometoawealthoftalent,creativity, andentrepreneurialspirit,andGMsfromtheregionare adeptatharnessingthisdiversitytodriveinnovationand growthonaglobalscale.Byfosteringcollaborationacross borders,industries,anddisciplines,theseleaderscatalyze theexchangeofideas,knowledge,andexpertisethatfuels breakthroughinnovationsanddrivescompetitive advantage.

Moreover,MiddleEasternGMsbringauniqueperspective tothetable,infusingglobalorganizationswithfresh insights,alternativeapproaches,andunconventional solutions.Byembracingdiversityinallitsforms,these leaderscreateenvironmentswherecreativitythrivesand innovationflourishes,propellingtheircompaniestonew heightsofsuccess.

OvercomingChallenges

Despitetheopportunitiespresentedbyglobalcollaboration, MiddleEasternGMsfacechallengesinnavigating

L E O F

E A S T E R N G L O B A L O R A T I O N

geopoliticaltensions,regionalconflicts,andeconomic uncertaintiesthatcanimpactbusinessrelationshipsand partnerships.Thevolatilenatureoftheregion'spolitical landscaperequiresGMstoexercisediplomacy,foresight, andresilienceinmanaginginternationaloperationsand mitigatingrisks.

Moreover,culturalmisconceptions,stereotypes,and prejudicescanposeobstaclestoeffectivecollaboration, requiringMiddleEasternGMstoproactivelyaddressbiases andpromotecross-culturalunderstanding.Byfostering dialogue,education,andawareness,theseleaderschallenge stereotypesandfosteranenvironmentofmutualrespectand cooperation.

EmbracingDigitalTransformation

Inaneradefinedbydigitaltransformation,MiddleEastern GMsareleveragingtechnologytoexpandtheircompanies' globalfootprintsandfacilitatecollaborationacrossborders. Fromvirtualmeetingsandonlineplatformstodigital marketingande-commerce,theseleadersharnessthepower ofdigitaltoolstoconnectwithpartners,customers,and stakeholdersaroundtheworld.

Moreover,MiddleEasternGMsrecognizetheimportance ofinvestingindigitalinfrastructure,talentdevelopment, andcybersecuritytoensuretheresilienceandagilityof theirorganizationsinanincreasinglyinterconnectedworld. Byembracingdigitalinnovation,theseleadersposition theircompaniesforlong-termsuccessandsustainabilityin theglobalmarketplace.

In conclusion, MiddleEasternGMsplayavitalrolein promotingglobalcollaboration,fosteringunderstanding, andbuildingbridgesacrossborders.Ascultural ambassadors,innovationdrivers,andchampionsof diversity,theseleadersserveascatalystsforpositive change,drivinggrowthandprosperityonaglobalscale.

Despitethechallengestheyface,MiddleEasternGMs remaincommittedtotheidealsofunity,cooperation,and sharedprogress,transcendingboundariesandforging connectionsthattranscenddifferences.Byembracingthe principlesofinclusivity,empathy,andmutualrespect,these leaderspavethewayforafuturewherecollaboration knowsnobordersandthespiritofunityprevails.

Rabih Zein

GeneralManager

SofitelAbuDhabiCorniche

The Most Influenal General Managers in the Middle

Rabih Zein

Embracing Employee Empowerment

Travelersholddiverseexpectationswhenitcomesto thehospitalitysector.Theirjourneyisprofoundly influencedbythecaliberofservicesandamenities theyencounterthroughouttheirtrips.Theseexpectations hingeonseveralelements,includingthetypeoflodging, thedestination’scharacteristics,culturalbackgrounds,and individualpredilections.Itisimperativeforthehospitality industrytobefinelyattunedtothesediverseanticipationsto ensureanall-encompassingpositivetravelencounter.

Inresponsetothesevariedneeds,theindustryisina constantstateofflux.Remainingadaptabletothese requisitesispivotalfortheindustrytoretainitscompetitive edgeandoffersuperlativeguestencounters.Thisnotonly drawsmorepatronsbutalsocultivatesallegiance,as contentedguestsaremoreinclinedtorevisitandendorse theestablishmenttoothers.

RabihZEIN,GeneralManagerofSofitelAbuDhabi Corniche,hascloselywitnessedthegrowthofthissector Hislongexperienceof30yearsisaguidebookforall beginnersandaspiringindividualsinthehospitalitysector Wetriedtointeractwithhimtofindoutmoreabouthis journey,ideas,Mission,vision,andvalues.

Thefollowingkeyprincipleisensuringwehavetheright teamintherightplace.

Inordertoachieveoperationalaswellasfinancialgoals,a passionateteamwithmemberswhoareenthusiasticand committedisnecessary.And,ofcourse,theexemplary leadershipmustbeinplace.

MymanagementapproachisalsoguidedbyAccor’svision andobjectives,structuredaroundfourstrategicpillars: workingwithourteams,involvingourclients,innovating withourpartners,andinvolvinglocalcommunities.

Couldyouhighlightsomeofthesignificant achievementsormilestonesinyourcareerasaGeneral Manager?

ThroughoutmycareerIsuccessfullyopenedseveralhotel propertiesacrosstheMiddleEastandEurope.Ihadthe honortowinseveralawards,suchastheRezidorGM FighteroftheYear2018andthe"LeadingResponsible BusinessHotel".Howeverthemostsignificant accomplishmentformewastherecognitionfrommyteam andthecompaniesIworkedfor

Howdoyouviewthecurrenttrendsandchallenges withinyourindustryintheArabworld?

ThehospitalityindustryintheArabregionandworldwide isgrowingandchangingdaily.Guestsareverymuch involved;theirexpectationsarehigher,anddemandsare changing.Additionally,stayingatahotelhasbecomemore accessibletothepublic.

TheU.A.E,followedbySaudiArabiaandotherGCC countries,becameamongthetopdestinationsworldwide

I embrace employee empowerment at the workplace, which goes along with the understanding of their strengths and areas of development.

andmoretocome.While2022wasaboutrecovering performances,wecansafelysaythat2023istheyearthat travelfullyrecovered.TheMiddleEastistheonlyregionto witnessacompleterecoveryofinternationaltravelinthe firstquarterof2023.

Whatstrategiesdoyouemployfortalentdevelopment andsuccessionplanning?

Iembraceemployeeempowermentattheworkplace,which goesalongwiththeunderstandingoftheirstrengthsand areasofdevelopment.AtSofitelAbuDhabiCorniche,we makesuretoprovideequalopportunitiesforgrowth throughtraining,involvement,empowerment,reward,and recognition.

Furthermore,IensureIstayapproachableandclosetomy team.Byapproachable,Imeancreatinganenvironment whereopendialogueisencouragedandlettingmyteam knowthattheiropinionsarevalued.

What’smore-gettingtoknoweachofmyemployeesismy priority.Afterall,ouremployeesarethemostvaluable assetsanorganizationhas.

Howdoyouapproachproblem-solvinginhigh-pressure situations?

Problem-solvingisaskillthatimproveswithpractice. Beforetakinganyaction,Ialwaystaketimetoassessthe situationwiththe360-degreeapproach.Beingaproblem solvercomeswithawillingnesstolearn,tryagain,and keepgoing.

Howdoyouencourageinnovationandadaptability withinyourorganizationtostayaheadinarapidly changingbusinessenvironment?

Wehavetofollowtrendstobeintheraceoftheeverchanginghospitalityindustry

Forexample,seeminglyrecentinnovationssuchas contactlesspayment,mobilecheck-ins,andfastWi-Fihave allrapidlybecomecommonplaceinthehospitalityindustry Keepingupwithtechnologyis100%apartofthesuccess oftheindustry

Asaleader,itisimperativeformetofosterinnovation.One ofthewaystoencourageinnovationisbyunlockingthe innovativepotentialofmyteammembers.Ialways encouragemyteamtosharetheirideasopenlyandtotake ownershipofnewideasandsolutions.

Howdoyoustayupdatedwithindustrytrendsandgrow professionally?

Ikeepupwiththelatesttrendsbyreadingindustry publications,news,andblogsdaily.Furthermore,asa GeneralManager,Imeetguestseveryday–Italktothem andaskquestions,whichisagreatwaytogetfirst-hand informationfromourcustomers.

Oneofthegreatwaystostayupdated,whichIactively employ,isknowledgesharingwithteammembers–during ourdailymorningbriefings,ourWhatsAppgroups,and departmentalmeetings.

WhatadvicewouldyougivetoemergingGeneral Managersaspiringtomakeasignificantimpactinthe businessworld,particularlyintheArabregion?

Loveyourjob!Owninguptomistakesandpatiencearethe keytosuccess.

Isthereanythingelseyou’dliketoshareaboutyour journeyorexperiencesasaGeneralManager?

Hospitalityisnotajob;it’sawayoflife.Dealingwith guests,teammembers,andpartnersisnotachallengefor me;itisapleasure.Atruepassionforthisindustryisrare andcomesfromdeepwithin.Personally,Iamatenacious anddedicatedindividual.Ibelievethatifyouenjoywhat youdo,youwillalwaysbesuccessful.

Success is not how high you have climbed, but how you make a positive difference to the world.

- Roy T. Bennett