is the compass that guides your business towards success
In the ever-evolving business arena, consideration of business consultation services can provide immersive benefits leading to the enhancements of the fundamentals of business development. As these services provide valuable insights into the aspects of development, incorporating strategies that allow the business to create an effective plan to generate and widen the revenue streams altogether while simultaneously cultivating loyal customers.
Companies of all sizes—large, mid, and small-cap can leverage the novelties that business consultants offer as they hold enough information about the emerging trends of the marketplace. These professionals comprehend the aspects with the essential data about the information of the market where the agency operates. When a company hires a consultant for the applicable enterprise, they are skilled in the discipline and subsequently have substantial information from the various subjects.
By comprehending all the crucial fundamentals and a stable angle of what your competitors and how other businesses are operating, a consultant will make sure to point out the failings of an enterprise and make sure a higher competitive facet scales the growth of your business to greater heights, exponentially.
Among all other steps, a business consultancy agency commences its operations with the discovery phase, where the goal is to learn the client’s business. This leads to developing an in-depth comprehension of the company through which the professionals offer solutions while capitalizing on new opportunities.
This creates a scenario to boost its marketing resources and capitalize on the operational staff. Business consultants with operations specialization emphasize enhancing the day-today business processes; it also assists companies in fiscal matters by improving business processes that ensure the best outcomes cost-effectively.
Prominent business consulting companies provide valuable insights based on the consultants’ experience to support the assortment of the undertaking and incorporation of best industry practices, eventually boosting the growth outcomes.
Embracing the journey of such prominent leaders in the business consulting niche, Insights Success features the enthralling stories of “ The Most Impactful Leaders in Brand Consulting .” Flip through the pages and indulge yourself in the odyssey of excellence that embarks upon the fundamentals of assured growth.
Have a Delightful Read!
Featured Person
Christie is a Beverage marketing and strategy expert. Christie is adept in multiple areas of sales, marketing and communications with a significant focus on beverage R&D, sales and promotion. Expert event creator and manager. She is also skilled in cultural development programs and training.
Interbrand interbrand.com
Gonzalo Brujo is a visionary and accomplished executive, holding the position of CEO at Interbrand. With his strategic leadership and deep understanding of branding, he leads the way in shaping the success of interbrand.com. Under his guidance, Interbrand continues to be a prominent player in the branding industry.
Siegel+Gale siegelgale.com
Howard leads siegelgale.com in helping clients create meaningful and impactful brand experiences. His visionary leadership and commitment to simplicity have solidified Siegel+Gale's reputation as a trusted partner in the industry.
Kristy is a very enthusiastic and significant female leader, well-known for her passion, positivity and unique personality, which brings light, power, and energy to people’s lives.
Sachin is an Accomplished Operations Director with extensive strategic and operational experience gained in the global retail, food & beverage and franchise sectors.
CJL CONSULTiNG cjlconsults.com Christie Lawler Founder & Owner Gonzalo Brujo CEO Howard Belk CEO Signature Global Network signaturegln.com Kristy Guo CEO VM Restaurant Consultants vmrestaurantconsultants.com Sachin Pradhan Operations Director
In the realm of branding, the true measure of success lies in crafting a brand that is not only irreplaceable and unique but also deeply memorable.
Kristy Guo Founder/President/ CEO/Director
In the ever-evolving landscape of the business world, brand consulting plays a crucial role in shaping a company's image and reputation. A comprehensive brand strategy can help businesses set themselves apart from their competition and build customer loyalty. By aligning innovation efforts with their business strategies, companies can promote alignment among diverse groups within an organization, clarify objectives and priorities and help focus efforts around them. This is achieved by visionary leaders emerging to drive companies toward success.
One such influential figure is Kristy Guo , Founder/President/CEO/Director of Signature Global Network PTY LTD . With a deep understanding of the sector it operates in, Kristy has consistently demonstrated her expertise and leadership abilities, guiding the company to new heights. Under her guidance, Signature Global Network PTY LTD has emerged as a prominent player in the industry, leveraging innovative strategies and a customer-centric approach to deliver exceptional services.
With an unwavering commitment to excellence, Kristy has established a strong reputation for the company, fostering valuable relationships with clients and partners alike. Her dedication to driving growth, fostering collaboration and staying ahead of industry trends has positioned the company as a trusted and reliable partner in the realm.
We at Insights Success interviewed Kristy about her consistent efforts at the consultancy supporting brands maintaining using place in the respective market.
Let’s dive into the insights of the interview!
Can you tell us about a project or campaign that you led and had a significant impact on a client's brand?
2023: This conference united everyone who attended the conference to become sisters and brothers as well as long-life friends.
Ÿ SGN’s brand : We were featured by multinational media and magazines, which helped our members to be visible and accessible to more audiences and business opportunities too.
Ÿ SGN’s own Marketing Service : SGN’s own marketing creative services and training helped SGN members and some non-members to understand more about branding and the importance of branding. To stay on top of the world and trends.
How do you stay current and updated with emerging trends in branding and marketing?
Staying current and updated includes:
Ÿ Running regular and valuable events helps to engage with your target audience, provide value and establish your brand as a thought leader in your industry.
Ÿ Conducting interviews with experts allows you to tap into their knowledge and insights, providing valuable content for your audience and enhancing your brand's credibility.
Ÿ Collaboration with like-minded individuals or businesses opens up opportunities for innovation, resource sharing and expanding your reach to new audiences.
Ÿ Expanding your network and reaching out to more people helps to build relationships, gain referrals and increase brand visibility.
Ÿ Continuous learning is essential to stay updated with industry trends, acquire new skills and adapt to changes, ensuring your brand remains relevant and competitive.
How do you work with clients to identify their unique brand identity and develop a strategy to promote it effectively?
At Signature Global Network PTY LTD, our approach begins with fostering meaningful conversations with our clients. We believe in taking the time to deeply understand their needs, challenges and aspirations. By engaging in these discussions, we gain valuable insights into their unique brand and business objectives.
Armed with this knowledge, our team of experts crafts a customized strategy tailored specifically to their requirements. We don't believe in one-size-fits-all solutions; instead, we take a meticulous approach to create a comprehensive plan that aligns with their brand identity and resonates with their target audience. Our dedication to personalized strategies ensures that our clients receive the utmost attention and care, resulting in impactful and successful outcomes.
In the realm of branding, the true measure of success lies in crafting a brand that is not only irreplaceable and unique but also deeply memorable.
Have a conversation with the client, deep dive into their needs, then make a customized strategy for their unique brand.
The goal is to create an identity that resonates with the target audience profoundly, forging an emotional connection that transcends mere transactions.
When clients are drawn to a brand without feeling pressured or sold, it signifies a powerful brand presence. This is achieved by focusing on building authentic relationships, understanding the needs and desires of customers, and consistently delivering exceptional experiences. By prioritizing these elements, a brand can establish itself as a trusted and sought-after entity, ensuring long-lasting customer loyalty and sustained success.
How do you approach managing and motivating a team to deliver exceptional results for your clients?
We are one and love each other. At SGN, we love our staff, and each staff is our family member. We love each other, and it is the love that carries us on daily.
Regular catch-up and team building, as well as training, are all part of the reasons why our team are motivated and automatically deliver great service. Our hearts are in one.
How do you ensure that your client’s brand messaging is consistent across all channels and touchpoints?
The consistency is maintained through the following:
Ÿ Ensure they are on all social media and use ADS smartly.
Ÿ Help clients to manage their accounts. Keep guiding them.
Can you describe your process for developing a comprehensive brand strategy, from research and analysis to implementation and evaluation?
Not a comprehensive strategy but some key points I would like to share:
Ÿ Research does not need to be perfect; once you started, it will be perfected along the way.
Ÿ Collaborate with people.
Ÿ Be Confident and expand your network.
Ÿ You do not need to get everyone to love you; 1 good, high-quality client is better than 1000.
Ÿ Exchange values – stop focusing on money; focus on values.
Consistent brand building. Never stops building up your brand.
Ÿ Let your happy clients be your sales.
How do you tailor your approach to branding and consulting to meet each client’s unique needs and goals?
Tag different clients with different needs. Set up a clear SOP guide for various kinds of clients. One-on-one call listens to individual clients.
What, according to you, could be the next significant change in your sector? How is your company preparing to be a part of that change?
Change is always ongoing. We embrace innovation and new change along the way. We are always ready for new challenges or change, as that’s where the opportunities come from.
Where do you envision yourself to be in the long run, and what are your future goals for your company?
Everything is related to PEOPLE. It’s all people’s business. As the business owner, we are in the infinite game, and the key to winning the game is to keep going. Do not compare with others; focus on our clients, and they will bring more opportunities upon their demands.
The goal of the company will be to run different divisions of various types of networking and marketing. But one thing is common, keep serving people.
In the world of business, it all comes down to people. Every aspect, every interaction and every success is rooted in the human connection. As business owners, we are engaged in an infinite game where the key to winning is perseverance and continuous improvement. Rather than comparing ourselves to others, our focus should remain on our clients and meeting their needs. By prioritizing service, our company aims to operate diverse divisions in networking and marketing, all with the common thread of serving people at their core.
What would be your advice to budding entrepreneurs who aspire to venture into the dynamic and everevolving business arena?
For budding entrepreneurs who aspire to venture into the dynamic and ever-evolving business arena, here is an elaboration on the advice provided:
Ÿ Get started : The first step towards entrepreneurial
success is to take action and get started. Many people have great ideas but fail to execute them. Don't let fear or self-doubt hold you back. Embrace the mindset that nothing is impossible and take the first steps towards turning your vision into reality.
Ÿ Think more of giving than gaining : Instead of solely focusing on personal gains, successful entrepreneurs often prioritize giving value to their customers and clients. By understanding the needs and desires of your target market, you can create products or services that address their pain points and provide solutions. A mindset of service and giving will ultimately lead to long-term success and customer loyalty.
Ÿ Stay focused and avoid distractions or doubts : Entrepreneurship is a challenging journey that requires perseverance and focus. It's crucial to stay committed to your goals and avoid getting sidetracked by distractions or doubts. Develop a clear vision for your business and consistently work towards achieving it, even in the face of setbacks or obstacles.
Ÿ Embrace the new and change : The business landscape is constantly evolving, and successful entrepreneurs embrace change rather than resisting it. Stay updated with the latest trends, technologies and consumer preferences. Be open to adapting your business strategies and processes to stay competitive and seize new opportunities as they arise.
Ÿ Never too late : Entrepreneurship is not limited to a specific age or stage in life. It's never too late to pursue your entrepreneurial dreams. Whether you're fresh out of college or have decades of work experience, leap and start building your business. Age should never be a barrier to pursuing your passion and creating a successful venture.
Ÿ Serve people : A key principle of successful entrepreneurship is to serve people. Understand the needs and desires of your target audience and focus on creating products or services that genuinely benefit them. By putting the needs of your customers first, you can build a strong reputation, develop loyal customer relationships and create a sustainable business.
Remember, these are general guidelines, and every entrepreneurial journey is unique. It's important to combine these principles with your own creativity, adaptability and determination. Keep learning, seeking mentorship and refining your skills as you navigate the dynamic and ever-evolving business arena.
Having a clear understanding of the market to build relationships and partnerships to help you from ideation to development, Christie Lawler heads from the forefront as the Founder of CJL CONSULTiNG
Christie brings award-winning design, photography, mixology, and ideation to the table without the high costs usually incurred by outsourcing to a third party. We caught up with Christie and talked about her professional journey.
Below are the highlights of the interview:
Can you tell us about a project or campaign that you led that significantly impacted a client's brand?
We aim to change the conversation with every new brand or program launch we produce for our clients. Our commitment is a 10% increase in category YOY sales, as that has been a consistent minimum increase for all our clients when they sign with us and complete their programs.
Outside of that, when I see my work out in the world, I have always experienced such pride in seeing my work in fruition. I imagine it's a similar feeling for an engineer looking at the structural blueprints for their vision of a structure or a photographer when they realize that they just captured "the perfect shot' and they know they can mentally relax for a minute while they bask in the glory of their art, their message, and identity. It's all about what you want to put out into the world in a raw and vulnerable way.
One of my favorite memories of a few of my "formal introductions" into my career was walking into a massive national chain with my husband decades ago – after work (and well before we had kids) – and seeing the menu I had worked on for months sitting on our table as we sat down. It was an unforgettable rush, and I knew then that I wanted to do what I loved and share what I loved with others if they would listen.
Another experience was seeing a brand/label I had created sitting on an airport kiosk shelf 12 years after I had created the name, formatted the branding, and trademarked the IP. I have seen this work too many times to count over the years, but I was traveling with my family on this particular trip and my kids saw my work. We went to grab a coffee while waiting for our flight, and I saw "my brand." I told my oldest son I had produced that concept and lightly explained what that meant. What made me get all the feels was his response. "Wow, Mom! That's so cool. Does that mean we get it for free?" I laughed and explained it further, but having the ability to show my children my work from before they existed was a whole moment for me. And I am grateful for it!
How do you stay current and updated with emerging trends in branding and marketing?
Aside from attending industry conferences and events to continue growth and education – I think I subscribe to every niche publication available for our industry. But that isn't where I glean most of my knowledge. I learn from those around me every day, often in unexpected ways. And by that, I am referring to hidden genius, unique talents, brilliance, and stunning creativity. I have the significant fortune of existing in the realms of other people's brilliance. Therefore, I can access information that benefits our clients in ways they wouldn't otherwise find accessible.
How do you work with clients to identify their unique brand identity and develop a strategy to promote it effectively?
Our clients are unique; therefore, each approach to serving their needs is new and customized. We take their data and extrapolate it to speak to the terms their partners need to better understand their brand – and where their brand truly lives in their zone of genius. And then – put, but not simply executed – we activate their combined brands as precisely
We ensure that our entire team knows our customers' brands as well as they do, and then we activate for them as though we are speaking as their core demographic.
and strategically aligned cohabitants to create the experience they want to develop or an environment where everyone wants to go.
The more our clients allow us to integrate into their teams, the better their results – and we're talking about millions in sales differentials when we know what is happening. We are helping them in their process.
How do you measure the success of a branding campaign, and what metrics do you use?
Since we handle the reporting when given access, we know the results. We aim for a 10% increase when implementing a new program in YOY impact. But that is a minimum. We have seen a 20% to 30% YOY increase in profits and sales from our clients after implementing a strong core program with us for their systems.
How do you manage and motivate a team to deliver exceptional client results?
The "Golden Rule" is our operating standard. That's it. Simple and easily defined. We share a common goal… get
it done and get it right. We put our personal lives first, knowing that the work must get done on time no matter what.
We communicate. We allow for daytime facials and hair appointments. As a company – we promote doing the "weekend" stuff and tasks during the workday so that weekends can be spent doing anything other than mundane errands. What a concept!
The conventional work model in the U.S. was not built with the female in mind – much less the working mother – of which population, I am a member. Want to have lunch with a friend that lasts three hours on a Monday? Do it! I need a checkup, but I could also use a root touch-up. Yep – go for it.
We are 80% female, meaning nail and hair appointments, massages and facials, groceries, housekeeping, and childcare drop-offs/pickups… there is nothing we don't handle. But as long as we give each other the grace to manage it all – no one loses, and we all get the work done because we have an open policy and pick up for each other.
I have yet to find a male CEO with this mindset – but it's their loss and my gain as I see it.
How do you ensure your clients' brand messaging is consistent across all channels and touchpoints?
We make a point of integrating ourselves fully with every client's brand practices. We spend time in their establishments and dive into their reporting and data. We ensure that our entire team knows our customers' brands as well as we can, and then we activate for them as though we are speaking as their core demographic. This is not always easy – some companies are hyper-protective of their data and brand information. And that makes total sense. But they're only hurting themselves.
Why bring on a partner to serve as an outside advocate for your business and give them little to no access to your needs and information? That's fine – but from experience –we see a lot warmer response and much larger growth from our clients that pull back the curtain and work with us as a collective partnership. We lead the horse to water, encourage it to drink, and show it where the spring is – but the horse makes its own decision at the end of the day.
How do you tailor your approach to branding and consulting to meet each client's unique needs and goals?
Similar to the previous question, our approach is unique and tailored to each client. So, while a few things may remain similar, everything at its core is different. Our clients have no standard playbook, as we are as unique in our approach as they are in their identity. We dive in with our initial process gathering all the data and the analysis for a few months to draw comparisons. Sometimes it takes weeks… sometimes, it takes months. It depends on the client's infrastructure and how much reporting data we can access in our process.
Where do you envision yourself to be in the long run, and what are your future goals for your company?
I suffer the outrageous notions of working until my dying breath. I love what I do. I am blessed to have managed to create lasting impacts and lasting, true friendships. I will run this company and the causes I care about until I am physically unable.
And as essential as that is – or as crazy as it sounds – I fully subscribe to the mantra that if you love what you do and the
people you're with, you will never work a day in your life. My work life is a dream. And it's a dream I want to share and spread with everyone in my life. So, I'll keep working on that goal…
What would be your advice to budding entrepreneurs who aspire to venture into the dynamic and everevolving business arena?
Always follow and trust your gut. Don't let anyone tell you what you can do isn't possible. You are unique, and your skills are your intrinsic value. People who say you can never do it, say that because they know they can’t and it’s a self-defense mechanism. Ignore the noise and follow your instincts!
In today's digital age, social media has emerged as a
powerful platform for brand marketing. With billions of active users worldwide, social media offers businesses unparalleled opportunities to connect with their target audience, build brand awareness and drive engagement. The vast reach and accessibility of social media platforms have transformed the way businesses approach marketing, allowing them to leverage the power of digital connectivity to maximize their brand's visibility and impact.
This article explores the role of social media in brand marketing, focusing on the various media and tools available to businesses to maximize their marketing efforts.
Traditional marketing approaches have transformed significantly with the rise of social media. Today, businesses can directly engage with their audience, bypassing traditional intermediaries. Social media allows for a two-way communication channel, fostering brandconsumer interaction like never before.
With billions of monthly active users, Facebook remains the leading social media platform for brand marketing. Businesses can create dedicated brand pages, share engaging content, run targeted advertisements and leverage Facebook groups for community building.
Known for its visual appeal, Instagram is an ideal platform for showcasing products and building a visually appealing brand image. Businesses can use Instagram Stories, IGTV and influencer partnerships to reach a wider audience and drive engagement.
Twitter's fast-paced nature makes it perfect for real-time engagement and brand building. Businesses can share updates, participate in trending conversations and use hashtags to expand their reach and connect with their target audience.
LinkedIn is a professional networking platform that enables businesses to target a specific audience, establish thought leadership and engage in industry-related discussions. It is particularly effective for B2B marketing and recruitment efforts.
High-quality content is the backbone of successful social media brand marketing. Businesses can utilize various tools to create visually appealing graphics, videos and written content.
Additionally, content curation tools help gather relevant and engaging content from across the web to share with the audience.
Social media management platforms, such as Hootsuite and Buffer, simplify the process of managing multiple social media accounts. These tools allow businesses to schedule posts, monitor engagement, analyze performance metrics and effectively manage their brand presence across various platforms.
Collaborating with influencers who have a significant following in a specific niche can amplify brand reach and credibility. Influencer marketing platforms help businesses identify relevant influencers, manage collaborations and track campaign performance.
Social media enables businesses to cultivate a unique brand identity through consistent messaging, visual elements and brand personality. By leveraging the power of storytelling, businesses can forge emotional connections with their audience and establish brand loyalty.
Social media facilitates direct engagement with the target audience through comments, direct messages and interactive features. Businesses can respond to customer inquiries, gather feedback and build meaningful relationships, fostering a sense of community and customer loyalty.
Social media platforms offer robust targeting options that allow businesses to reach their ideal audience. Through demographic filters, interests, behaviors and custom audience targeting, businesses can ensure that their brand message reaches the right people at the right time.
Social media platforms provide comprehensive analytics tools to track performance metrics such as reach, engagement and conversions. By analyzing these metrics, businesses can identify successful strategies, optimize their campaigns and make data-driven decisions for future marketing efforts.
Social media is an ever-evolving landscape, with new platforms and trends constantly emerging. Businesses must stay updated and adapt their strategies to leverage new opportunities and technologies for brand marketing success.
As technology continues to advance, new social media platforms and technologies are likely to emerge, presenting businesses with exciting opportunities for brand marketing. Platforms such as TikTok, Clubhouse and Snapchat have already gained significant traction among younger demographics and their potential for brand marketing is still being explored. Additionally, emerging technologies like virtual reality (VR) and augmented reality (AR) have the potential to transform the way brands engage with their audience, offering immersive and interactive experiences.
Social media has revolutionized brand marketing by providing businesses with unprecedented access to their target audience. Through platforms, businesses can connect with their audience, build brand awareness and drive engagement. By utilizing the right tools for content creation, social media management and influencer marketing, businesses can maximize their marketing efforts. The key lies in understanding the power of social media, building a strong brand presence, engaging with the audience and continuously adapting to the evolving digital landscape. With social media as a cornerstone of brand marketing, businesses can effectively navigate the digital age and create lasting connections with their customers.
In the emerging world of business, a professional who specializes in guiding businesses and organizations in building and enhancing their brand identity, reputation, and market presence, exhibits his sheer excellence in understanding the target audience, analysing market trends and developing strategies to create a distinctive brand that stands out from the competition.
Evolving with the emerging advancements, Franchise Consultant works on conducting market research, identifying the strengths and weaknesses of a brand, and providing recommendations to improve brand positioning, messaging, and visual identity.
In addition to the expertise in branding, these consultants are skilled communicators who can effectively collaborate with cross-functional teams and stakeholders to ensure that brand objectives are aligned with business goals. They also stay up-to-date with the latest trends and technologies to ensure that their clients stay ahead of the curve in their respective industries.
Amalgamating these attributes with a Midas-touch of brilliance for emerging brands and scaling these establishments to greater heights, Sachin Pradhan excels as an epitome of excellence in the modern business arena.
Let’s delve into the odyssey of an adept leader and explore the facts of eternal success.
Sachin’s career started with working for different organizations across various industries, including airlines, IT solutions, retail, warehouse retail and well-known food and beverage brands like Starbucks, Cold Stone Creamery, Tim Horton’s and Ice Cream Lab. Having spent over 30 years in these industries, he decided to use his knowledge, experience, expertise and learnings to help individuals and entrepreneurs who aspired to start their own F&B ventures but lacked adequate experience and were looking for consultants.
Then, Sachin realized that most of the consultants were charging exorbitant fees but lacked practical experience in running F&B operations. Hiring expertise from different areas, such as project creation, P&L planning, accounts and budgeting, conceptualization, market research, positioning and brand design, among others, did not affect the fact that they didn’t have practical experience.
Thus, he decided to start his own brand consultancy business and offer his experience at a nominal fee. Sachin was open to offering only one area of expertise as some people only needed help with a specific task. Over time, he helped clients develop locally grown brands like Voyage Café, 60 Degree by Melt, Café N Acai and Bastani Darvish.
For aspiring entrepreneurs, I recommend conduc ng thorough market research, a SWOT analysis, and forecas ng business expenses while understanding the investment structure needed before launching any business.
On the side, Sachin, along with his partners, opened their own venture, VM Restaurant Consultant and Avid Vibes Retails Food Management Services. Commenting on the same, Sachin says, “ We are coming up with food brands like Indian Momo Company and V’s Foodie Corner. We are also planning to launch our own retail products on shelves across India and then expand to international markets soon.”
To keep himself updated with the emerging trends in branding and marketing, Sachin constantly undertakes a lot of social networking on platforms such as LinkedIn; he attends a lot of forums based on branding and marketing topics to constantly keep him updated on various franchise platforms.
Sachin also keeps himself updated on current developments like what new brands are entering in market, what is the current trend, and what is the most effective marketing strategies are in trend in the market.
The following parameters can measure the success of a branding campaign.
Ÿ Return on investment (ROI): Measures the profit generated by a branding campaign relative to the investment made.
Ÿ Return on ad spend (ROAS): Measures the revenue generated by a branding campaign relative to the cost of advertising.
Ÿ Conversion rate: Measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Ÿ Cost per lead (CPL): Measures the cost of generating one lead through a branding campaign.
Ÿ Cost per acquisition (CPA): Measures the cost of acquiring one customer through a branding campaign.
Ÿ Website visits: Measures the number of people who visit a website during a branding campaign.
Ÿ Website visits by traffic sources: Measures the number of website visits generated by each source, such as organic search, social media, or paid advertising.
On the topic of brand identity, Sachin states, “ The first important thing in understanding the brand identity and
building a strategy around it is understanding the storyline of the brand.
Ÿ How the thought of that brand started?
Ÿ What was the thought process behind the idea of starting the brand started?
Ÿ What positioning the client is looking at?
Ÿ What is the competition available in the market, and how is your product different than theirs?
Ÿ What is the USP of your brand?
Once we have gathered this information, it becomes easy to build a strategy to promote the brand effectively in that particular market .”
For any new brand entering a new market, the most important thing is to educate the employees and customers. According to Sachin, this includes:
Ÿ “The purpose of the brand
Ÿ The vision of the brand
Ÿ What is the aspiration behind the brand launch
Ÿ What is the mission, brand USP, quality and customer service
Ÿ How are you different from your competition?”
This needs to happen right at the beginning of the brand launch. As only then the image would get carried forward. Initially, this can be done through Social Media channels and News articles. However, the most important part of one’s business is employees who carry the brand vision to each and every customer.
To develop a brand strategy, the process needs to start with pre-brand launch market research. Once the required data is gathered, a detailed SWOT & analysis is carried out.
While pointing out the process steps, Sachin explains, “ Based on SWOT & Analysis, we need to work out the st business forecast for 1 five years to understand the ROI, Food Cost, Gross Profit & Net Profit indications; this will also help us to estimate CAPEX and Operating Expenditures, which help us in planning the fund’s management, cash flow and managing the profitability for a successful business.”
Branding & Consulting depends a lot on the client’s budget, where brand positioning also plays an equally significant role. Sachin affirms, “ When you understand the unique needs and goals of the client, only then it becomes possible for you to tailor your approach .”
Based on this information, what kind of branding will bring the best results is determined.
Managing and motivating a team to deliver exceptional results is a skill. There is a common feeling that motivation is directly linked with monetary rewards. In reality, it has absolutely no connection; however, it does add an additional benefit. Real motivation comes from making your team excited to be able to sell the product.
Shedding light on team motivation and engagement, Sachin explicitly states, “ Educate them on what is the product, what are the benefits of the product, who is the real client for the product, when your team is equipped with all this knowledge selling becomes easy and which in return, develops confidence and the team feels motivated to give their best and at that time what work as Miracle is instant recognition or Pat on the back .”
He also adds, “ Other awards and rewards/remuneration just add more value to it .”
Food & Beverage, QSR and the Fast-Food industry are full of constant changes. For instance, F&B business evolves when the market trends changes and technologies evaluate very often.
The packaging, health & hygiene standards and people’s eating habits everything keep evolving all the time, and the only way to manage it is to be updated on all these changes and keep innovating and evolving with these changes.
Supporting this philosophy, Sachin expresses, “ Keep yourself updated on new technologies and techniques to implement the ones that will help grow your business .”
Discussing the growth vision of the company, Sachin asserts, “ We want our company to grow as a market leader and one-point solution to F&B entrepreneurs, investors and interested franchises .
He also adds, “ My organization wishes to aim at innovating new brands and helping the loss-making brands to make their business profitable; we want to assist with Hiring, Training, Sourcing, accounting, auditing, Strategy Planning, setting up processes, Assist with marketing, New Brand Launch, the conceptualization of new brands, in Short, A-Z solution in F&B retail business.”
For aspiring entrepreneurs, Sachin recommends conducting thorough market research, a SWOT & analysis, and forecasting business expenses while understanding the investment structure needed before launching any business. Many new entrepreneurs jump into businesses without proper investigation or long-term planning, which can lead to losing interest and running out of funding.
Neglecting marketing and social media campaigns and failing to evaluate the business regularly can hinder growth. Consulting with experts and making informed decisions is crucial, especially for inexperienced entrepreneurs. It is important to understand the need for evolving and innovating the business over time and not solely relying on its initial success.
In the dynamic world of brand consultation, effective
leadership is paramount to success. Brand consultants play a crucial role in guiding businesses to develop and strengthen their brand identities. Their leadership skills enable them to provide guidance, strategic insights, and innovative solutions, ensuring the success and growth of the brands they work with. Effective brand consultation can help businesses build a powerful brand that resonates with their target audience, drives engagement, and ultimately leads to business success. From strategic thinking and effective communication to empathy and adaptability, these traits enable leaders to provide valuable insights, inspire teams, and drive transformative brand strategies.
This article delves into the traits of leaders in brand consultation, focusing on the qualities and attributes that set them apart.
Leaders in brand consultation possess a strategic mindset, allowing them to analyze market trends, identify opportunities, and develop innovative brand strategies. They have a keen ability to see the bigger picture and align brand objectives with long-term business goals.
Successful leaders in brand consultation have a vision for the future. They anticipate industry shifts, consumer behaviors, and emerging trends, enabling them to guide brands towards relevance and sustainability in a rapidly evolving marketplace.
Leaders in brand consultation excel in communication, conveying complex ideas and strategies in a clear and concise manner. They possess exceptional verbal and written communication skills, enabling them to articulate their vision, build consensus, and guide clients and team members effectively.
Effective leaders in brand consultation actively listen to clients, stakeholders, and team members. By understanding diverse perspectives and actively seeking input, they foster an inclusive environment and make informed decisions that align with client objectives and market realities.
Brand consultants understand the value of collaboration. They foster a collaborative environment where ideas are shared, and expertise is leveraged across diverse teams. By encouraging collaboration, leaders can tap into the collective wisdom and creativity of their team, resulting in innovative and successful brand strategies.
Leaders in brand consultation demonstrate empathy, placing themselves in the shoes of their clients and target audience. This empathetic understanding allows them to create brands
that connect deeply with consumers, evoke emotions, and establish meaningful relationships.
Emotional intelligence is a key trait of successful brand consultants. Leaders with high emotional intelligence are attuned to their own emotions and the emotions of others. This enables them to navigate complex client relationships, manage conflicts, and inspire teams to perform at their best.
The brand landscape is constantly evolving, and leaders in brand consultation must be adaptable to change. They embrace new technologies, consumer trends, and industry shifts, and help their clients navigate through change effectively. Their ability to adapt allows them to stay ahead of the curve and deliver impactful brand strategies.
Leaders in brand consultation understand that every brand is unique, and a one-size-fits-all approach is not effective. They possess the flexibility to tailor their strategies and methodologies to the specific needs and goals of each client. This adaptability ensures that brand strategies are customized and effective.
Successful leaders in brand consultation possess in-depth knowledge and expertise in branding, marketing, consumer behavior, and industry trends. Their domain expertise allows them to provide valuable insights, make informed recommendations, and guide brands towards success.
Brand consultants are lifelong learners. They stay updated with the latest industry trends, emerging technologies, and best practices in branding. By continuously expanding their knowledge base, leaders in brand consultation provide clients with innovative and cutting-edge solutions.
Leaders in brand consultation possess strong analytical skills, allowing them to gather and analyze data to inform their strategies. They can draw insights from market research, consumer behavior analysis, and competitive intelligence, helping clients make data-driven decisions.
Brand consultants have the ability to interpret complex data and translate it into actionable insights. They can identify patterns, trends, and opportunities, guiding brands in making informed decisions and optimizing their brand strategies.
Leaders in brand consultation uphold high ethical standards in their work. They prioritize honesty, integrity, and transparency, ensuring that client interests are always at the forefront. Their ethical conduct builds trust and credibility in the industry.
Brand consultants demonstrate professionalism in their interactions with clients, colleagues, and stakeholders. They maintain a high level of professionalism in their communication, appearance, and conduct, representing themselves and their clients in a positive and professional manner.
Leaders in brand consultation possess a unique set of traits that set them apart. From strategic thinking and effective communication to empathy and adaptability, these leaders guide businesses towards success by developing transformative brand strategies. By embodying these qualities and continuously honing their skills, brand consultants inspire teams, build meaningful client relationships, and drive brands towards long-term growth and relevance in an ever-changing marketplace.
- Muskan Kapoor
Consulting unlocks the hidden potential of your business and amplifies its impact.
