Leadership Aspects Exploring the Traits of Transforma ve Leaders
Tech-Leaders Impact of Technology on Leadership Approaches
Ellie Shefi Founder & President MTC Consul ng Made to Change the World™, Inc.; and Made to Change the World™ Publishing
Entrepreneurshiphasalwaysbeenacatalystfor innovation,economicgrowth,andsocietalchange. Inthedynamicworldofbusiness,therearecertain individualswhostandoutasvisionaryleaders,driving significantimpactthroughtheirentrepreneurialendeavours. Itiscrucialtoidentifyandfollowthefootstepsofthese impactfulentrepreneurswhoareshapingindustries, disruptingtraditionalnorms,andpushingtheboundariesof whatispossible.
Theseentrepreneursrepresentvarioussectors,including technology,sustainability,healthcare,finance,andsocial entrepreneurship.Theyhavedemonstratedexceptional leadershipskills,innovativethinking,andarelentless pursuitoftheirgoals.Byfollowingtheirjourneys,youwill gainvaluableinsightsintotheirapproaches,strategies,and philosophiesthathaveledthemtosuccess.
Inarapidlychangingbusinesslandscape,stayingabreastof theideasandinitiativesoftheseimpactfulentrepreneurs canprovideinspiration,guidance,andopportunitiesfor collaboration.Theirstoriesnotonlyoffervaluablelessons foraspiringentrepreneursbutalsoserveasasourceof motivationforanyoneseekingtomakeapositivedifference intheworld.
ThelatesteditionofInsightsSuccess,‘TheMost ImpactfulEntrepreneurstoFollowin2023,’features remarkableentrepreneursmakingtheirmarkontheworld. Baskinginthereflectedglorywithatrackrecord,the potentialforfutureimpact,andthesignificanceoftheir contributions.
Theyear2023holdstremendouspromiseforentrepreneurs whoaredriventocreatepositivechange.Byfollowingthe journeysoftheseimpactfulentrepreneurs,youwillgain insightsintotheirvisionarythinking,innovativesolutions, andtheirabilitytonavigatethechallengesofourrapidly evolvingworld.So,fastenyourseatbeltsandprepareto embarkonajourneyofinspiration,entrepreneurshipand thepursuitofimpactfulchangealongsidetheseremarkable individuals.
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July, 2023
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AnastasiaKuzmenko VP-Marketing& Communications
AndyHarnett CEO
EllieShefi Founder&President
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StevenLeeper Founder
Brief CompanyName
IECTelecomGlobal iec-telecom.com
WillowLakeMétisNation wlmn.ca
MTCConsulting ellieshefi.com/ consultingconnect
AmericanHeartAssociation heart.org
Anastasiaaseniormarketingprofessionalwith14yearsof experienceacrossmultipleindustries,includingsatcom, oil&gas,andaviation.
AndyplaysanessentialroleasWLMNcontinuestowork towardseconomicsustainability.
EllieShefiisastrategist,leadershipconsultant,andcorporate trainerwhohelpsorganizationsoptimizetheircultureand individualsexpandtheirinfluence.
With26yearsofexperienceasacatalystforchangeinthe healthsector,Pamelabringsanempoweringandinnovative energytothiswork.
Nominatedfor40Under40,StevenisthePresident&Founder ofMatchstick,aHouston-basedexecutivesearchand consultingfirm. MatchstickInc. matchstickllc.com
Coaches and mentors who are further along in the journey are invaluable for helping you anticipate obstacles, identify blindspots, and bridge gaps. They model best practices, help you think outside the box, and empower you to take action.
“Knowing your story is the key to understanding yourself, your mission, and your purpose. Sharing your story is the key to empowering your impact in the world.”
EllieShefisays2023istheyearof your story While youarethelivingmanifestationofallthat’s happenedtoyou—theeventsandpeopleandfacts ofyourlifethathaveinfluencedyouuptothispoint—your storyishowyoupresentthistoyourselfandtotheworld. It’showyouperceiveeverythingthat’sgoneintoshaping theuniquebeingthatis you Andit’stheperspectiveyou applytothosefactsinordertoharnessthoseeventsand influencestodeterminehowtheywillshapeyourfuture… thenextchaptersofyourstory
AccordingtoEllie,knowingyourstoryisthekeyto understandingyourself,yourmission,andyourpurpose, andsharingyourstoryisthekeytoempoweringyour impactintheworld.
Sheemphasizesthatwhenyouknowandshareyourunique storyandespouseyourpurpose,whatyouareuniquely meanttodo,youalsolearnhowtoprosperfromit.Your storyiswhatmakesyoustandout.Itlikewisemakesyour businessandyourbrandstandout.It’sallthatmakesyou YOU—it’stheone-of-kindcombinationofeverything you’velearnedandexperiencedthroughoutyourlife—from traditionaleducationtolessonslearnedthroughfailuresand gettingknockeddownbutgettingupagain!Thestoryof thesehard-learnedandhard-earnedlessonsarewhatwill positionyouasthego-toexpertinyourfieldwhile establishingyourcredibilityandauthority—inessence, yourbrand.Yourstoryistherock-solidfoundationofyour brand.It’sthegatewaytothelife,business,andimpactthat youdesire.
Let’shearmorefromEllieabouthowshebecamea powerhouseconsultantandadvisortoorganizations, governments,NGOs,andindividuals,andlearnhowshe helpsherclientstellandselltheirstoriestobuildtheir brandandamplifytheirimpactintheworld!
The entrepreneurship that had started as a necessity when she was very young became the rock on which she built the rest of her life.
Eversinceshewasyoung,Elliehasbeenapassionate entrepreneur.Herfamilydidn’thavemuchinthewayof
disposableincome,so,evenfromayoungage,sheworked astutor,proofreader,anddanceteachertohelpoutandpay forherteenagerextraslikeconcerts,clothes,andmovies. Shemasteredtheartofthehustleearly!Thisproved fortuitouswhenshetookabreakfromhighereducationto earnmoretuitionmoneyandfollowedajobinmanagement trainingthatledherfromCaliforniatoTexas.Onlythejob turnedouttobeacloseddoor.Sheknewthatsheneededto beresilient.Theentrepreneurshipthathadstartedasa necessitywhenshewasveryyoungbecametherockon whichshebuilttherestofherlife.
ThoughinTexaswithnojob,nohome,noconnections,she knewshewasgoodatconnectingwithpeople,with motivatingthem,andteachingthemhowtohustle—justas shedid!Shedecidedtoopenher own managementtraining center.So,sherentedofficespaceinsteadofapartment space,and,whilelivingoutofhercar,sherecruitedand trainedpeopleforcompaniesthatcontractedwithher Withinayear,shehadbuiltupalucrativeentrepreneurship thatpaidforherhousingandenabledhertosavemoneyfor hertuitionsoshecouldfinishcollege!Thatwaswhenshe knewshewasdestinedtobecomeamasterproblemsolver!
Aftercollegecamelawschool—alifelongdreambornof herdesiretomakeadifference,fightinjustice,andhelp others!Andinthis,shehastrulysucceeded!Formorethan twodecades,Elliehasusedhervoiceasaforceforgood, workingasanadvisortouniversitiesondiscrimination rights,asastaffattorneyinthejudiciary,andasanadvocate formanyhumanrights-relatedcauses.Ellieservesonthe leadershipcouncilsandadvisoryboardsofnonprofits focusedonhumanrights,civilrights,fightinghuman trafficking,disasterrecovery,criminaljusticereform, andendingmassatrocities.Infact,shewas Women in Law’s Discrimination&HumanRightsLawyerofthe Year2022.
NowElliecombinesheradvocacyandlawexperiencewith herentrepreneurshipexpertiseinhervariousconsultingand coachingservices.ThroughMTCConsulting,shehelps companiesdevelopcorporatepracticesthatcreateamore diverse,inclusive,andparticipatoryculturewheretheir employeesareseenasawholepersonandhaveaplatform andavoice.Elliealsoworkswithhigh-achievingwomento helpthemreclaimtheirvoiceandadvocateforthemselves andtheirfamilies.ShefoundedandmanagesMadeto TM ChangetheWorld Publishing,afull-service,independent publishinghousethroughwhichmission-drivenindividuals sharetheirmessageandforgetheirbrand.
I believe that the best way to innovate and adapt to changes in the industry is to go straight to the source - your clients.
TM
AndsheoffersherBest-SellingBookBootcamp , TM TM MonetizeYourMessage ,andMastertheMedia programstohelpentrepreneursandleadersbecomeglobal brandsthroughwritingandpublishingbest-sellingbooks, speakingonstages,andbeingfeaturedinthemedia. Throughalloftheseservices,Ellieoffersplatformsto everydaypeoplewheretheyhaveanopportunitytotell theirstoryandamplifytheirimpactintheworld.
It’snowonderEllieisconsideredoneofthemostimpactful entrepreneurstofollowin2023!
Book writing is essential to getting one’s story out into the world, which is the foundation of building one’s brand.
Thisyear,EllieisparticularlyproudofherBest-Selling TM BookBootcamp andherpublishinghouse.Ellielaunched TM MadetoChangetheWorld Publishingin2020duringthe heightofthepandemic.Atthesametime,shecoached individualswhowantedtowritebookstogetthemoutof
theirheadsandintoreaders’hands.Knowingthatbook writingisessentialtogettingone’sstoryoutintotheworld, whichisthefoundationofbuildingone’sbrand,she realizedthatsheneededtoencouragenotjustaspiring writersbutallexperts,changemakers,andburgeoning entrepreneurstotelltheirstories.
TM
AndsobeganherBest-SellingBookBootcamp workshops.Duringthesesemi-private,weeklongprograms, Ellieharnessesher20+yearsofwriting,ghostwriting,and publishingexperience,plusherexpertiseasamultiple#1 internationalbest-sellingauthor,memberoftheNational AcademyofBest-SellingAuthors,andQuillyAward recipienttoguidewritersinastep-by-step,nofluff,handsonmannertowritetheirbooks.
Already,Elliehasachieveda100percentsuccessrate!One hundredpercentofindividualswhohaveparticipatedinher TM Best-SellingBookBootcamp workshopshave successfullywrittentheirbookinaweekand100percentof TM thebookspublishedbyMadetoChangetheWorld Publishinghavebecomebestsellers!
My mission is to change the world and empower others to do the same.
ForEllie,thissuccessisthrillingnotjustasacoachand publisher,butbecausethereisnothingbetterthanseeing herclientsgetclearontheirvision,findtheirvoice,take controloftheirdestiny,andcreatethebrandthebusiness theimpactandthelifetheylove.
Client experiences include deeply immersive and individualized workshops.
While2023hasstartedwithabangforEllie,she’sfully awarethatentrepreneursarenonethelessfacingplentyof challenges.
Firstandforemost,entrepreneursneedtocutthroughthe noiseanddistinguishthemselves.That’sahugepartofwhat TM droveEllietolaunchherBest-SellingBookBootcamp andMadetoChangetheWorld™Publishing.Shecannot emphasizeenoughthatyourstoryisyoursuperpower!It’s thevehiclethatsellsyourbrandbecauseitreachesyour right-fitclientsanddelivers your unique impact Youmust tellit!
Elliehasalsorecognizedthatentrepreneursneedto overcometheirownZoomandlearningfatigue,aswellas thatoftheiridealclients.Theyneedtolearnhowto strategicallycreatepowerful,engaging5-starclient experiences.Forher,suchclientexperiencesincludedeeply immersiveandindividualizedworkshopswhereclients leavewiththeirbookmanuscript,theirstorybankand signaturetalk,theirmonetizationstrategyandcustomized actionplanforbuildingabusiness,ortheirstep-by-step strategytogetmediabookings.
To best stay on top of her industry, Ellie remains immersed and comes from a place of service.
Elliebelievesthatthebestwaytoinnovateandadaptto changesintheindustryistogostraighttothesource—her clients.Shedoesn’tlooktothirdpartiestodiscerntrends afterthey’vebegun.Rather,sheasksherclientswhatthey wantandwhattheyneed.Then,basedontheirresponses, sheinnovates,creates,anddeliverstheservicesand productsthey’reaskingfor.Shealsostaysattunedtothe ancillaryandcomplementaryneedsherclientshave,then findsawaytomeetthoseneeds!
Your story is your superpower. It's your vehicle to reach your right-fit clients and deliver your unique impact.
Inadditiontofocusingonthe“who,”Elliealsostaysclear onthe“how.”Tobeststayontopofherindustry,keepsher fingeronthepulseofthelatestdevelopmentsthroughlifelonglearning,fullimmersion,andaskinginsightful questions,andshecomesfromaplaceofservice.She servespowerfully,addsmassivevalue,andover-delivers. Sheconsistentlyshowsherclientsthatshevaluesand appreciatesthem,eventhroughsimpleacknowledgments likesendingbirthdaycards.Sheisconsistentandclearin hercommunicationandnurturesaninclusivecommunityof whichherclientsareproud.
The gift of coaches and mentors.
Elliebelievesthatthemostpowerfulgiftaspiring entrepreneurscangivethemselvesisthegiftofcoachesand mentors.Shebelievesthere’sareasontheoldadages“you don’tknowwhatyoudon’tknow”and“youcan’tseethe forestthroughthetrees”remainpopular.Seekinginsights, guidance,andadvicefromexpertsacrossarangeof
industriesanddisciplinesishowentrepreneurscontinuously learnnewlessonsandadvanceintheirsuccess. Coachesandmentorswhoarefurtheralonginthejourney areinvaluableforhelpingyouanticipateobstacles,identify blindspots,andbridgegaps.Theymodelbestpractices,help youthinkoutsidethebox,andempoweryoutotakeaction.
Theyallowyoutocondensedecadesintodayssoyoucan gofurther,faster,withgreaterclarityandease,allwhile avoidingcostlymistakes.Sheobservesthatsuccesstakesa villageandnoonesuccessfuldoesitalone.Shenotesthatif presidentshaveadvisorsandchampionshipteamshave coaches,youshouldtoo!
Her mission is to change the world!
Ellieproudlydeclaresthathermissionistochangethe worldandempowerotherstodothesame!Andbecauseshe worksandoffersherservicesinalignmentwithher purpose,thatmissionimbueshercompanyandpermeates allofherservices.
Notonlydoesshewanttheorganizationsandindividuals withwhomsheconsultsandcoachestosucceedbusinesswise,butoncefullyalignedintheirownmissionand purpose,they’llcreateimpactinthelivesoftheirfamilies, theircommunities,andultimately,theworld.It’saripple effectthatEllieisproudtokickstart!
Thankyou,Ellie,forallthatyoudoandforbeingoneof themostimpactfulentrepreneurstofollowin2023!
ToconnectwithEllieandlearnmoreaboutherwork,please visit:ellieshefi.com
Leadershipplaysapivotalroleindriving organizationalsuccessandsocietalprogress.While differentleadershipstylesexist,transformative leadershiphasemergedasahighlyeffectiveapproachin bringingaboutmeaningfulchangeandinspiringfollowers toreachtheirfullpotential.Transformativeleaderspossess auniquesetoftraitsthatdistinguishthemfromother leadershipstyles.Inthisarticle,wewilldelveintothekey traitsoftransformativeleadersandexplorehowthey contributetotheirabilitytocreatelastingimpact.
Transformativeleaderspossessaclearandcompelling visionforthefuture.Theyareabletoarticulateapurpose thatresonateswithothersandinspiresthemtojoininthe pursuitofasharedgoal.Theseleaderscanseebeyondthe presentchallengesandenvisionabetterfuture,andthey effectivelycommunicatethisvisiontotheirfollowers, fuelingtheirmotivationandcommitment.
Authenticityisafundamentaltraitoftransformative leaders.Theyaregenuine,transparent,andtruetotheir valuesandbeliefs.Byleadingwithauthenticity,theybuild trustandcredibilitywiththeirfollowers,fosteringan environmentofopennessandcollaboration.Authentic leadersalsoencourageotherstoembracetheirown authenticity,creatingaculturethatvaluesdiversityand individualstrengths.
Transformativeleaderspossessahighdegreeofempathy andemotionalintelligence.Theyunderstandtheemotions andperspectivesoftheirfollowersanddemonstrategenuine concernfortheirwell-being.Byempathizingwithothers, theybuildstrongrelationshipsandcreateasenseof belonging.Theseleadersareskilledatactivelisteningand areresponsivetotheneedsandconcernsoftheirteam members.
Transformativeleaderschallengethestatusquoand promoteacultureofintellectualstimulation.They encouragetheirfollowerstothinkcritically,question assumptions,andexploreinnovativeideas.Byfosteringan environmentthatvalueslearningandgrowth, transformativeleadersempowertheirteamstounleashtheir creativepotentialandfindnewsolutionstocomplex problems.
Transformativeleadersinspireandmotivatetheirfollowers toachievegreatness.Theysethighexpectationsand providesupportandencouragementalongtheway.Through theirownpassionandenthusiasm,theyigniteasenseof purposeanddedicationintheirteams.Theseleadersleadby
example,consistentlydemonstratingastrongworkethic andacommitmenttoexcellence.
Transformativeleadersareadaptableandresilientinthe faceofchallengesanduncertainty Theyembracechangeas anopportunityforgrowthandguidetheirteamsthrough periodsoftransition.Theseleadersremaincalmand composedunderpressure,inspiringconfidenceintheir followersandenablingthemtonavigatecomplexsituations withconfidence.
Transformativeleaderspossessauniquecombinationof visionarythinking,authenticity,empathy,intellectual stimulation,inspirationalmotivation,adaptability,and resilience.Theirabilitytoinspireandempowerothersto reachtheirfullpotentialdistinguishesthemaseffective leaderswhodrivemeaningfulchange.Byunderstanding andcultivatingthesetraits,aspiringleaderscandevelop theirowntransformativeleadershipstyleandcontributeto creatingabetterfuturefortheirorganizationsandsocietyas awhole.
Theworldisdrivenbystorytelling.Brandsriseand fallinthefunctionofcustomerloyalty.Marketers createlegendsforcustomerstoloveandfollow CIOLookapproachedAnastasiaKuzmenko,VPof Marketing&CommunicationatIECTelecomGroup,to shedlightonrecentdevelopmentsandexplaintheroleofIT technologiesinthisprocess.
Amarketingprofessionalwith14+yearsofexperience acrossmultipleindustries,includingsatcom,oil&gas,and aviation,Anastasiahasbeenrecognisedasatopperformer byprestigiousindustryawards,includingThuraya“Best MarketingCampaign”in2018,2021and2022.
RecentlyappointedasHeadofStrategicPartnerships& CommunicationattheUkrainianBusinessCouncilinthe UAE,sheisregularlyfeaturedasawomaninleadershipby internationalbusinesseditionsandinvitedasaspeakerat professionalandeducationalevents.
AnastasiaholdsanExecutiveMBAdegreewithdistinction fromHultInternationalBusinessSchool.
Yourecentlydeliveredakeynotespeechaboutthe PowerofNarrativeattheCMOShowMiddleEast.Ina nutshell,whatisitabout?
Attentionspanshavesignificantlydecreased.Intheyear 2000,itwas12seconds.Today,onaverage,itisabout8 seconds.Thepressureonmarketerskeepsgrowingaswe havelessandlesstimetoengagewithend-users.Therole ofcontentcreationhasincreasedexponentially
Wehaveonlyoneshotsometimes,anditmustberight. Messagingneedstobeleanandstraighttothepoint.Thisis wherethepowerofnarrativecomesintoplay.Thenarrative isnotlimitedtocreativecopywriting.Itisabrandpromise, wrappedintheshapeandformappealingtothecustomer.It istheinformationalproductthatgetssoldbeforetheservice orphysicalorderreachestheenddestination.
Howwouldyoucharacterisethecurrentmarket?What aretheprevailingtrends?
Asof2022,thecreatoreconomymarketsizewasestimated at$104.2billion,morethandoubleitsvaluesince2019.
50millionpeoplecontributetotheindustry,with2million beingprofessionalcreators.Asthecontentmarketevolves, stakeholderspolarisearoundrelevantchannels.Influencers reignpredominantlyonYouTubeandTikTok.Wecheck peer-to-peerreviewsonBooking.comandTripAdvisor AmazonandAliExpressareperfectplatformsforB2C promotions.LinkedInisallaboutB2B.Lastly,G2P relationsheavilyleveragesuchplatformsasTwitter.We dependonsocialmediachannelstoguideourattentionin theinfiniteoceanofinformation,andwetendtofollow content-makerswhosestorieswecantrust.
Thisnaturallyexplainsthefactthat“Influencer/Content Creator”isthefourthmostpopulardreamjobamongGen Z.Accordingtoamarketstudy,micro-influencersearn about$500perpost,whilerevenuesofmacro-influencers spanrangebetween$3Kand$500K.
Thecontentmarketisaverylucrativeplaceforstart-ups. Forinstance,in2021,thismarketwasvaluedat$5billion. Theeconomicdownturnmadeinvestorspullbackin2022. However,theriseofnewtechnologygivesasecondwindto thisniche,andIbelievewe’llseelotsofdevelopmentson thisfrontinthenearfuture.
Contentmarketinghasalsobecomeadrivingforceinthe corporateandpoliticalworlds.Brandsandstatesmen leveragevariousmediachannelstobuildrelationshipswith theirtargetpool.Inoneway,itmayopenthedoorfor manipulation,butontheotherhand,italsoincites storytellerstodelivermorequalitativecontent.Blunt advertisementisreplacedbypersuasiveandfact-driven dialogues,materialisedinphotoreports,casestudies,livestreamvideos,andsoon.
Howdonewtechnologiesfitthepicture,andwhichone tofollowin2023?
ItisnonewsthatMARTECH(marketingtechnology) shapesthepowerofnarrativetoday
Speakingof2023,I’dstart,ofcourse,withAI-generative platforms.ChatGPTisalreadychangingthewaywesearch forinformationanddelivercontent.Justlookatitsstellar journey.ChatGPTwaslaunchedonNovember30,2022.In justtwomonths,theplatformhad100millionactiveusers. In2022,ChatGPTmadeabout$10millioninrevenue.The projectedrevenuefor2023is$200millionand$1billion by2024.
WhileChatGPThadtheadvantageofthefirstmover,Open AIhastowatchoutforthecompetitionthatisrisingfast. BandbyGoogleandBingbyMicrosoftarefightingfora shareofthispie.Andthestoryisunfoldingaswespeak.
BothplatformswerelaunchedinFebruary2023.Google rushedtheannouncementforBardtobeaheadofBing,yet thisdidnotplayoutsowell,astheproductwasstillinthe testingmode.WhenBinglauncheditsAIchat,Alphabet’s stocklost16%ofvalue(reflectingin$160billion).
JustasMicrosoftseemedtotakeover,thestoryhadanother th twist. OnMay11 ,Googleintroducedarangeofupdates andnewfeaturesattheannualGoogleI/Oconferencein MountainView,bumpingAlphabet’ssharepricebackby 8%.
AIchatsareundoubtedlyenjoyingmomentum,butthere areotherimportanttechnologiestofollow.Oneofthemis CDP(customerdataplatform).
Itismoreandmorechallengingtowincustomerswith genericcontent.Accordingtostatistics,brandloyaltyis decreasing,with40%ofusersopentotheideaofswitching fromonebrandtoanother.
Toremainrelevant,weneedtonotonlyknowourendusers,butalsobeabletoforecasttheirdemand.
ThisiswhatCDPsarefor Theyenablehyperpersonalisationofuserjourneysbasedontheinsights generatedfrommultipletouchpoints(includingpersonal data,purchasebehaviour,andmore).
Isitworthit?Yes.CompaniesthatimplementedAIreport 2xsatisfactioninmeetingmarketingobjectivesand8X returnoninvestmentonmarketingexpenses.
Whatwouldbeyourpredictionsformarketing communications?
Ithinkweneedtoacceptthefactthatwearemoving towardsvirtualstorytelling.Whetherwelikeitornot,but theMETAVERSEisrealandevolvingfast.Themarketwas valuedat$61.8billionin2022andisexpectedtogrowat 47%CAGRto$426.9by2027.
Yes,itisnotmainstreamjustyetduetoitshighadoption cost.However,itisjustamatteroftimebeforehardware willbecomemoreaffordable.
Howwillthataffectmarketingcommunication?Firstofall, itisashiftfromstatictodynamicstorytelling.We’llhaveto developmultiplenarrativesbasedondifferentchoicesmade byend-users.HarnessingAIwillbecrucialtoensurerealtimepersonaliseddeliveryofinformationinthishighly interactiveecosystem.
NFTswillgainmorepowerinthemarketingworldtoo. NFTsarenotonlycryptographictokens;theyaremessage carriersofwhichfuturecontentcreatorsneedtobeaware. NFTscanbeusedtoshowcasemembership&association, whichcouldbeinstrumentaltoeducationalinstitutionsand professionalorganisations.Theycanbeusedforloyalty& rewardsprogramswithinthehospitalitysector.Last,butnot theleast,itisaboutbrandedcollectables.Theseare especiallyinhighdemandinthefashionindustry,where brandscandrivemarginsbasedonexclusivitywithminimal productioncosts.
Whatwouldbeyourpieceofadvicetoaspiring marketers?
“Inthebeginning,wastheword,”afamousquotethat needsnointroduction.Communicationisthedistinctive traitthatdefineshumankind.Whenstartingacampaign, thinkofthestoryyouwishtotell.Besureyoubelieveinit firstandthentranslateitinawaythatappealstoyourenduser
Technologieschangethewaywecommunicate,butthe essenceremainsthesame.Thepowerofnarrativepersists throughmillenniaandwillcontinuetoguideusinthe future.
WillowLakeMétisGroup(WLMG)is delightedtoannouncetheappointmentofanew BoardofDirectorsnecessarytopreservethe independenceofourgroupofcompanies.Thisdevelopment comesatatimeofsignificantgrowththatfurtherstrengthensourpositionasNorthernAlberta'spartnerofchoice. ThenewlyformedBoardofDirectorswilloverseeour businessactivitiesasaseparateentityfromWillowLake MétisNational(WLMN).Withthesefeedbacks,weaim tostrengthenthestructureofourorganizationandmakeit moresuccessful.
Ourpartnershipwith11industryleadersmakesusthe NativepartnerofchoiceasweexpandourWoodBuffalo location.AndyHarnett,CEOofWLMG,said,“Ihavefull confidenceintheworkandexperienceofourBoardof Directors.Throughtheworkwehavedonewiththisteam oftalentedpeople,wehaveprovidedthenecessarycontrols andstructuresforourcountryandsociety.
ThesuccessofourcommunityCatherineKochDanForigo
MikeDaleySaadRahaliConorChellDetailedinformation oneachmemberisavailableontheWLMGwebsiteandin aspanofafewmonths,WLMGwillbepromotingeach memberthroughoursocialmediachannels.WillowLake MétisBoardofDirectors:MikeDaley,ConorChell, SaadRahali,DanForigo,CatherineKoch(lefttoright)
Thegrouprecentlyheldatwo-daymeetingintheEdmontonarea.andmainidea.Thisvaluablemeetingconfirms thatourteamisnowreadytotakeWLMGtonewheights. Ourunwaveringcommitmentandcommitmenttoadvocacy demonstratesthatourcommitmenttoachievingthesegoals outlinedinWLMN's5-yearplanisunmatched.
TheBoardofDirectorsidentifiedfivekeystrategies (OperationalExcellenceandInnovation;FinancialImpact andResults;Environmental,SocialandGovernance; Growth;Accountability)tosupportresourcegrowthand homebuilding.
“Weareexcitedaboutthisexcitingjourneybecausethenew BoardofDirectorswillsupportustoachievemore,”added Harnett.“Wearecommittedtocreatingopportunitiesfor ourcommunitieswhilepromotingwell-being.”Willow LakeMétisGroup.sectorsforIncentives.Guidedbya strongcommitmenttoenvironmental,socialandgovernanceprinciples,theirmissionistoachievesustainable development,evenrespectingtheirheritageandbeing committedtoorderlywork.
WillowLakeMétisGroupstrivestobetheAboriginal partnerofchoiceinresourceandinfrastructuredevelopment,deliveringvalue,preservingAboriginalcultureand knowledge,andexcellinginleadership,relationshipsand management.TheyexistinWillowLakeMetisNationto improvethequalityoflifefortheircitizensandallthe communitiestheyserve.
Intoday'sfast-pacedanddigitallydrivenworld,
technologyhasbecomeanintegralpartofourdaily lives,transformingvariousaspectsofsociety, includingthewayweleadandmanageteams.The integrationoftechnologyintoleadershipapproacheshas revolutionizedtraditionalmethods,enablingleadersto enhancetheireffectiveness,improvecommunication,and driveorganizationalsuccess.Inthisarticle,wewillexplore theprofoundimpactoftechnologyonleadership approachesandhowithasreshapedthedynamicsof leadershipinthemodernera.
Oneofthemostsignificantimpactsoftechnologyon leadershipisthefacilitationofcommunicationand collaboration.Technologytoolssuchasinstantmessaging,
videoconferencing,andprojectmanagementplatforms havemadeiteasierforleaderstoconnectwiththeirteams, regardlessofgeographicalbarriers.Leaderscannow communicateinreal-time,shareideas,providefeedback, andcoordinatetasksmoreefficiently Thisseamless communicationfosterscollaborationbreaksdownsilos,and promotesamoreinclusiveandcohesiveworkenvironment.
Technologyhasrevolutionizedthewayleadersaccessand analyzeinformation,enablingdata-drivendecisionmaking. Withtheabundanceofdigitalplatformsandtools,leaders cangatherreal-timedata,monitorkeyperformance indicators,andgaininsightsintovariousaspectsoftheir organization.Thisaccesstoinformationempowersleaders tomakeinformeddecisions,identifytrends,andrespond swiftlytoemergingopportunitiesorchallenges.Datadrivenleadershipapproachesresultinmoreaccurate predictions,betterresourceallocation,andimprovedoverall organizationalperformance.
Advancementsintechnologyhavealsofacilitatedremote leadershipandflexibleworkarrangements.Leaderscan effectivelymanageandguideteamsspreadacrossdifferent locationsthroughvirtualcollaborationtools,cloud-based projectmanagementsystems,andonlineteamplatforms. Thisflexibilityallowsleaderstotapintoaglobaltalent pool,fosteradiverseworkforce,andpromotework-life balance.Remoteleadershipalsoencouragesautonomyand self-motivationamongteammembers,leadingtoincreased productivityandjobsatisfaction.
Theintegrationoftechnologyinleadershipapproacheshas ledtoincreasedautomationandstreamlinedprocesses. Leaderscanleverageautomationtoolsandartificial intelligencetooptimizeroutinetasks,allowingthemto focusonmorestrategicinitiatives.Automationreduces humanerror,enhancesefficiency,andfreesuptimefor leaderstoengageinhigher-leveldecisionmakingand provideguidancetotheirteams.Streamlinedprocessesalso leadtocostsavingsandamoreagileandadaptable organization.
Technologyhasrevolutionizedlearninganddevelopment opportunitiesforleaders.Onlinelearningplatforms, webinars,andvirtualconferencesprovideleaderswith instantaccesstoawealthofknowledgeandexpertisefrom aroundtheworld.Leaderscanstayupdatedonthelatest trends,acquirenewskills,andexpandtheirprofessional networkswithouttheconstraintsoftimeorlocation.This continuouslearningculturepromotespersonalgrowth, enhancesleadershipcapabilities,andenablesleadersto adapttotherapidlyevolvingbusinesslandscape.
Technologyhashadaprofoundimpactonleadership approaches,transformingthewayleaderscommunicate, makedecisions,manageteams,anddriveorganizational success.Theintegrationoftechnologyhasenhanced communicationandcollaboration,facilitateddata-driven decisionmaking,enabledremoteleadership,streamlined processesthroughautomation,andprovidedcontinuous learningopportunities.Astechnologycontinuestoevolve, leadersmustembraceandleverageitspotentialtostay aheadofthecurveandeffectivelynavigatethechallenges andopportunitiesofthedigitalage.
Pamela serves as National VicePresident, Health Equity and Partnerships and National Executive Director for the National Hypertension Control Initiative for the American Heart Association, where she is responsible for leading the strategic planning for improving the health of communities across the United States by identifying opportunities with powerful partnerships to impact transformative lifestyle and community change. Pamela has 20+ years of strategic planning, change management, marketing and accounting experience and is passionate about empowering individuals, communities and corporations to be agents for change.
Pamela received her Bachelor of Science in Accounting from the University of North Texas in Denton, Texas and her Master of Business Administration from Southern Methodist University in Dallas, Texas. Pamela is a Board Member for the CHIArts Foundation, now (Corewell Health South) Spectrum Health Lakeland, a Council Member for Babson Women of Excellence Coach.
She is a distinguished member of Alpha Kappa Alpha Sorority Inc., The Links, Incorporated, Jack and Jill of America, Inc., American Marketing Association, the McKinsey Black Executive Leadership Program, and a Lifetime Member of the National Black MBA Association. Pamela is married to Robert Johnson, Chief Equity Officer at Bezos Academy.
Communityhealthworkersplayavitalrolein connectingcommunitieswithclinicalservices, especiallyinunder-investedcommunities. Emergingtechnologiescangreatlyenhancethescalability ofcommunity-to-clinicallinkagesandimproveoverall healthoutcomes.Thetechnologiescanbebeneficialand sustainableiftheyarecommunityandpatient-centered.If thetechnologiesdonotincorporatehealthanddigital strategies,thentheunintendedconsequencesaregreater healthdisparities.
Herearesomeexamplesofemergingtechnologiesthatcan beutilizedbycommunityhealthworkers:
MobileHealth(mHealth)Solutions:Mobiletechnologies suchassmartphones,tablets,andwearabledevicescanbe usedbycommunityhealthworkerstocollectandtransmit healthdata,provideeducationandcounseling,andfacilitate communicationwithhealthcareproviders.mHealth solutionscanalsoenableremotemonitoringofpatients, enhancingfollow-upcare,treatmentadherenceandlinkage tosocialservices(i.e.,housing,food,transportationand employment).
TelemedicineandTeleconsultation:Telemedicineallows communityhealthworkerstoconnectremotelywith healthcareprofessionals,enablingthemtoconsulton complexcases,receiveguidance,andmakeinformed decisions.Teleconsultationplatforms,throughaudio,video, ortext-basedcommunication,facilitatereal-time interactions,reducingtheneedforphysicalreferralsor transfers.
ElectronicHealthRecords(EHRs):Implementing electronichealthrecordsincommunityhealthsettingshelps streamlinedatamanagement,enhanceinformationsharing, andimprovecarecoordination.Communityhealthworkers canrecordandaccesspatientinformation,updatetreatment plans,andensurecontinuityofcarebetweencommunity andclinicalsettings. TheCommunityHealthWorkermay alsoassistwithhealthanddigitalliteracybyengagingthe patientovertimewhichalsobuildstrust.
DecisionSupportTools:Decisionsupporttools,suchas mobileapplicationsorsoftwaresolutions,canprovide
communityhealthworkerswithevidence-basedguidelines, protocols,andalgorithmsfordiagnosingandmanaging commonhealthconditions.Thesetoolshelpcommunity healthworkersmakeinformeddecisionsanddeliver standardizedcare.
DataAnalyticsandArtificialIntelligence(AI):Advanced analyticsandAItechniquescananalyzelargevolumesof healthdatacollectedbycommunityhealthworkers.These technologiescanidentifypatterns,predictdisease outbreaks,prioritizeinterventions,andprovideinsightsto improvecommunityhealthprograms.AIcanalsoassistin automatedtriagingandpreliminarydiagnosis,empowering communityhealthworkerswithdiagnosticsupport.
SocialNavigationPlatforms:Mappingtoolsand navigationapplicationscanhelpcommunityhealthworkers identifythelocationofsocialservices,healthfacilities,and otherresources.Thesetechnologiesassistinplanningand optimizingoutreachactivities,enablingcommunityhealth workerstoefficientlynavigateandreachthemostat-risk populations.
TrainingandEducationPlatforms:Onlinetraining platforms,e-learningmodules,andvirtualsimulationscan providecommunityhealthworkerswithcontinuous education,skill-building,andcapacitydevelopment.These platformsenhancetheirknowledge,improvetheir competencies,andensuretheystayupdatedwiththelatest healthcarepractices.
It'simportanttonotethatwhiletheseemerging technologiesoffersignificantpotential,theirsuccessful implementationrequiresconsideringfactorssuchas health/digitalliteracy,infrastructureavailability,privacy andsecurityconcerns,culturalrelevancy,andequitable accesstotechnology.Communityengagementand collaborationwithlocalstakeholdersarecrucialtoensure theeffectiveintegrationofthesetechnologiesintoexisting healthcaresystems.
Therefore,establishingtrustamongstakeholdersiskeyto ensuringasuccessfuldeploymentstrategyandsustainable programmodel.
