The Most Impactful And Visionary Leader To Look For In 2025 September2025 by Insights Success Media

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Editorial

-Alaya Brown

Integrating Purpose and Performance

Ineverygeneration,thereareleaderswhoriseabovethe

ordinary—thosewhonotonlyachieveprofessional milestonesbutredeﬁnewhatitmeanstoleadwithimpact andvision.For2025,onesuchleaderstandsout:Cicek Wrabetz,whosejourneyfromthesunlitshoresofIzmirtothe commandingboardroomsofEuropeexempliﬁesresilience, wisdom,andpurpose.

Cicek’sstoryisnotoneofchance,butofintention.Growingup inaseashoretowninTurkey,sheimbibedthevaluesof disciplineandconnection—qualitiesthatwouldlaterguideher acrossinternationallandscapesandcomplexindustries.Herpath reﬂectsarareblendofcuriosityandcourage,drivenbyadesire tocreatealegacymeasurednotonlyinﬁnancialresultsbutin meaningfultransformation.

Herglobalexposure,withprofessionaltraininginTurkey, Chicago,Vienna,andMunich,enrichedherperspectiveand deepenedherexpertise.ArmedwithdualCPAcertificationsand anMBAfromtheLondonSchoolofBusinessandFinance, Cicekbuiltareputationfarbeyondthetraditionaldefinitionsof finance.Today,asDirectorofFinanceatAscendisPharma,she embodiestheevolutionofmodernfinancialleadership—onethat isatonceanalyticalandempathetic,strategicyetdeeplyhuman. Sheisnotsimplyastewardofnumbers,butapartnerin change,enablingorganizationstothrivewhilekeepingpeople andpurposeatthecenter.

WhattrulydistinguishesCicekisherphilosophythatleadership isnotaboutbalancingworkandlifeasseparateentities,but aboutintegratingthemintoonemeaningfuljourney This convictionlendsdepthtoherleadershipstyle,remindingusthat professionalexcellencedoesnotrequirethesacriﬁceofpersonal authenticity.Instead,itcallsforthecouragetoembraceboth spheresasinseparablepartsofagreaterwhole.

Tothenextgeneration,hermessageistimelessandempowering: courage,determination,andintegrityarenotabstractideals,but realtoolstotransformnotonlycareersbutentirelives.Herrise demonstratesthattrueleadershipisnotabouttitlesor accolades—itisaboutconviction,contribution,andcreating ripplesofinspirationthattranscendboundaries.

Aswelookaheadto2025,CicekWrabetzstandsasabeaconof whattheworldmostneeds—avisionaryleaderwhoseimpact isdeﬁnednotbypower,butbypurpose.

THE SIGNATURE STORY

Cicek Wrabetz

Redeﬁning Leadership Through Purpose, Resilience, and Human Connection

Crisis as a Catalyst How Great Leaders Emerge in Uncertain Times INDUSTRY INSIGHTS

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Women at the Helm Redeﬁning Leadership for a New Era

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THE MOST IMPACTFUL AND VISIONARY LEADER TO LOOK FOR IN 2025

The Signature Story

CICEK WRABETZ

Redeﬁning Leadership Through Purpose, Resilience, and Human Connection

Director of Finance

Ascendis Pharma

FromthebeachesofIzmirtotheboardroomsof Europeanbusiness,CicekWrabetz'sjourneyisone ofdetermination,curiosity,andofpurpose.She grewupinaseashoretowninTurkey,whereshelearned earlyonthevalueofrelatingandofdiscipline,skillsthat wouldserveherlaterinlifeacrossboundariesandsectors. Sheisataleofmakingdecisionsbasedonknowledge fueledbytheneedtocreatealastinglegacyratherthan merelyoneofﬁnancialsuccess.

Shewelcomedallthechangesasachallengeandan opportunity.Shewastrainedinfinanceandacquiredher proficiencyabroadinTurkey,Chicago,Vienna,and Munich.DuetoherdualCPAcertificationandMBAfrom theLondonSchoolofBusinessandFinance,sheearnedthe reputationofbeingachangepartnerandnotasimple financialadvisor.NowthatsheistheDirectoroffinanceat AscendisPharma,sheistheverydefinitionofthenew financeleader:prudentbutcompassionate,analyticalyet human.

Whatsetsherapartisthebeliefthatleadershipis integration,ratherthanbalance,whenworkandpersonal livescreatebutone,signiﬁcantjourney.Hermessageto youngpeopleisclear:courage,determination,andintegrity canchangenotjustcareers,butlives.Herlifeisalifeof convictionandinspiration.

RootsinResilience

Wrabetz'sstorybeginsinIzmir,apicturesquecoastalcity onTurkey'swesternshores,wheretheMediterranean climateandwarmcommunityspiritshapedher foundationalyears. "The city gave me the opportunity to go to great schools, practice sports outside and drive to beaches in the summer with family and friends." she reﬂects.Itwashere,amidstthefriendlyneighborhoodsand outdooradventures,thatshedevelopedtwoqualitiesthat wouldproveinstrumentaltoherfuturesuccess:discipline andcuriosity.

Theseweren'tmerelychildhoodtraitsthatfadedwithtime. Instead,theybecamethebedrockuponwhichshebuilther entireprofessionalphilosophy Theactivelifestyleand

strongfriendshipsofheryouthinstilledinheran understandingthatbothpersonalandprofessionallife shouldbeapproachedwithenergy,openness,andgenuine humanconnection.

ThetransitionfromherbelovedhometowntoIstanbul's BosphorusUniversitymarkedthefirstofmanypivotal movesthatwoulddefinehercareer.Studyingbusiness administrationwithafocusonfinance,shewasalready layingthegroundworkforwhatwouldbecomeaglobespanningjourneyinpharmaceuticalleadership.

TheAuditor'sEyeforImpact

Likemanyfinanceprofessionals,Wrabetzbeganhercareer asajuniorauditor,arolethatmightseemmundaneto outsidersbutprovedcrucialinshapingherperspective."It gavemethechancetohaveasenseofdifferentindustries," sheexplains.Thisbird's-eyeviewofvariousbusiness sectorsultimatelyledtoadefiningmomentofclarity:she wantedtoworkwherebusinessdecisionshaddirect, meaningfulimpactonhumanlives.

Thepharmaceuticalindustrycalledtohernotforits financialreturns,butforitsfundamentalpurpose. "I have seen different therapeutic areas so far and patients that suffer from many various diseases, and I have seen how life-changing a therapy can be for an individual patient." shesays.Thiswasn'tabstractcorporatemission-speak,it wasadeeplypersonalrecognitionoftherolethatbusiness professionalsplayinthehealthcareecosystem.

WhatsetsWrabetzapartisherunﬂinchingacknowledgment oftheemotionalweightthiscarries. "Especially when the patients are pediatric, I mean kids, you feel good to help them as a company, but also the cases can be heartbreaking." It'sthisrawhonestyaboutthehumancost ofdisease,coupledwithanunshakeablecommitmentto beingpartofthesolution,thathaskeptheranchoredin pharmaforover20years.

"The city gave me the opportunity to go to great schools, practice sports outside and drive to beaches in the summer with family and friends.”

GlobalEducationinLeadership

AmbitiondroveWrabetztocontinuouslyseeknew experiences,diﬀerentresponsibilities,andbroader perspectives.ThisjourneytookherfromTurkeyto Chicago,thentoVienna,andcurrentlytoMunich,each moverepresentingnotjustacareeradvancement,buta masterclassinadaptabilityandculturalintelligence.

Hercommitmenttoprofessionaldevelopmentrunsdeep. Whileworkingfull-time,sheearnedanMBAfromthe LondonSchoolofBusinessandFinanceandobtainedtwo CertiﬁedPublicAccountantcertiﬁcates.Theseweren't simplyresumebuilders;theywerestrategicinvestmentsin herabilitytocontributemeaningfullytotheorganizations sheserved.

"Every move from one country to another was a pivotal moment, as each was a step of professional and personal learning, experiencing, struggling that shaped myself to adapt to new environment, test my resilience, and eventually develop myself." shereﬂects.Thisperspective transformswhatcouldbeseenascareerdisruptionsinto intentionalgrowthopportunities,amindsetthathasbecome centraltoherleadershipphilosophy.

TheIntegrationPhilosophy

OneofWrabetz'smostcompellinginsightschallengesthe conventionalwisdomaboutwork-lifebalance.Ratherthan viewingpersonalandprofessionaldemandsascompeting forcesrequiringcarefulbalance,sheadvocatesfor integration. "Personal and professional life are to me integrated. It is the way I ﬁnd most appealing and most manageable." shestates.

Thisisn’taboutworkingaroundtheclockorneglecting personalrelationships.Instead,itisaboutapproachinglife holistically,whereplanning,prioritizing,andscheduling applyequallytoprofessionaldeadlinesandfamilytime. Sheemphasizesthatitinvolvesnotonlyprofessionaltasks andmeetingsbutalsopersonalactivities,familytime,and privateappointments.

Thegeniusofthisapproachliesinitspsychological beneﬁts.Bytreatingallliferesponsibilitiesaspartofa single,integratedwhole,sheeliminatesthementalstress thatcomesfromconstantlyfeelingtornbetweencompeting priorities. "Your mind is not busy thinking about what you are not doing anymore." shenotessimplestatementthat revealsprofoundwisdomaboutfocusandpresence.

TransformationalLeadershipinAction

Asaleader,Wrabetzembodieswhatmanagementtheorists calltransformationalleadership,butshebringsherown authenticspintoit. "The ability to quickly transform and adapt structures, processes, and products to changing conditions is essential for companies and managers today." sheexplains.However,sherecognizesthattransformation isn'tjustaboutsystemsandprocesses,it'sfundamentally aboutpeople.

"More important is the collaboration, trust, and encouragement of your team members and colleagues that you will need to succeed." sheemphasizes.

Thispeople-ﬁrstapproachtotransformationreﬂectsher deepunderstandingthatinthepharmaceuticalindustry, whereliveshanginbalance,teamsmustoperatewith exceptionalcohesionandsharedpurpose.

Herdecision-makingphilosophybalancesanalyticalrigor withintuitivewisdom.Forstraightforwardsituations,she reliesondata,teaminput,andstructuredanalysis.Butshe acknowledgesthatleadershipoftenrequiresnavigating tremendousuncertaintywithlimitedinformation.Inthese moments,"youwillcontinuewithyourexperienceandhow you'refeelingaboutthesituationtogoforward."

TheStrategicFinancePartner

InhercurrentroleasFinanceDirectorforEuropeat AscendisPharma,Wrabetzexempliﬁestheevolutionofthe CFOrolefromnumber-crunchertostrategicpartner."Tobe astrongCFOoraﬁnanceleadertoday,youneedtobea strongstrategicpartnertoleadershipandexecutive managementoftheorganization,"sheasserts.

"The ability to quickly transform and adapt structures, processes, and products to changing conditions is essential for companies and managers today."

Herapproachgoesbeyondtraditionalﬁnancialstewardship. Sheseesﬁnanceleadersasthecustodiansoforganizational sustainabilitywhomust "follow trends, investigate investments, provide insights, prepare for future challenges, invest in opportunities, anticipate the risks and take calculated risks to grow business." Thisstrategicmindset, combinedwithherdeepindustryknowledgeandcultural adaptability,positionsherasexactlythekindofleaderthe pharmaceuticalindustryneeds.

StrengthThroughVulnerability

Wrabetz'sself-awarenessextendstorecognizingherown areasforimprovement.Sheacknowledgesatendencyto make"extremelycomplexissuesandtaskslookveryeasy", astrengththatcaninadvertentlybecomeaweaknesswhen othersunderestimatetheworkinvolvedorfailtoplan accordingly.

Thislevelofself-reﬂectionspeakstoamatureleadership stylethatvaluescontinuousgrowthovertheappearanceof perfection. "In the end, your strengths can be your weaknesses or the other way around." sheobserves, demonstratingthekindofnuancedthinkingthat characterizestrulyeﬀectiveleaders.

LifeWorthLivingTwice

PerhapsthemosttellingmeasureofWrabetz'ssuccessisn't foundinherimpressiveresumeorgeographicmobility,but inasimplestatementthatcapturesherlifephilosophy: "I am trying to live a professional and private life that if I was born again, I would be happy to live the same life."

Thisisn'tthestatementofsomeonewhohasmerely achievedcareersuccess,butofsomeonewhohas intentionallycraftedalifealignedwithherdeepestvalues.

Heradvicetoaspiringleadersreflectsthisauthenticity: "Focus on what you want and have courage to take on challenges. Spend time on finding out what you really want in your career and life. Define it and focus on it."

LookingForward

Asthepharmaceuticalindustryfacesunprecedented challengesfromrapidtechnologicaladvancementtoglobal healthcrisestoevolvingregulatorylandscapesleaderslike CicekWrabetzrepresenthopeforamorehuman-centered, adaptable,andpurposefulapproachtobusinessleadership.

HerjourneyfromthebeachesofIzmirtotheboardroomsof multinationalpharmaceuticalcompaniesillustratesthat transformationalleadershipisn'tabouthavingallthe answers,butaboutmaintainingcuriosity,embracing challenges,andneverlosingsightofthehumanimpactof businessdecisions.

Inaworldwherepharmaceuticalcompaniesareoften criticizedforprioritizingproﬁtsoverpatients,Wrabetz standsasanexampleofhowpurpose-drivenleadershipcan createsustainablesuccessthatservesallstakeholders, shareholders,employees,andmostimportantly,thepatients whoselivesdependontheinnovationsthesecompanies bringtomarket.

Herstorycontinuestounfold,drivenbywhatshecallsher "extremeexcitementforthefutureandwhatitwillbring." Foranindustryinconstanttransformation,havingleaders whoembracechangeasanopportunityratherthanathreat maywellbetheprescriptionforlong-termsuccess.

Crisis as a Catalyst

Crisishaseverbeenthetestofleadership.When uncertaintygloomsettles,whenestablished formulaedisintegrate,andwhenstakesarehighest, leaderscometotheplateingoodfaith.Whileperiodsof peaceunlockmanagementexpertise,itisattimesofbreak withthepast—economicshocks,pandemics,political revolutions,ortechnologyturmoils—thatleadership strengthgetstestedandre-tempaled.Crisisneverselects timesforterrorbutratherasinitiatorsthatturnaveragemen andwomenintogreatleaders.

CrisisDeﬁningPower

Crisisturnsthescrewtightontime,creatingsituations whereleadersmustmakedecisionswithgiganticpressure andthinfacts.Suchacutting-edgedecisiontestsleadership skillsandweaknessesbeyondanyotherexperience.Bestto surviveisnotalwaysthemostexperienced,ortechnically bestqualiﬁed,butonewithvisionpoweredbycourage, empathy,andelasticity

Wiseleadersknowthatcrisesarenotjustdisruptionstobe weatheredbutalsoinﬂectionpointswiththepowerto reshapethecourseoforganizations,industries,andsociety. Byseeingopportunityindisruption,theyturncrisisintoa steppingstoneratherthanastumblingblock.

CourageintheFaceofUncertainty

Thecourageisthefirstsignofcrisisleadership.Asfearand uncertaintyhaveatendencytospread,leadersmustact boldly—yetwithuncertainty.Itdoesn'timplyreckless decision-makingbutinclinationtoactwhenothersare afraidtodoso.Riskydecision-makingamidstturbulence provesconfidenceandaccountability,instillingconfidence withintheteamandstakeholders.

Couragealsomeansaccountabilityforoutcomes—goodor bad.Leaderswhotakeownership,eventoﬂawed conditions,demonstrateintegrityandbuildloyalty

ClarityofVisionAmidChaos

Intheupheavalanddisturbanceofcrisis,visionisworth morethangold.Leadersofhighcalibersimplify complexitytodirection,providingaﬁrmcompasswhen uncertaintybeckonswithimmobility Theyareconcerned withshort-runsurvival,yes,butsigniﬁcantlymore concernedwithsurvivalinthelongrun,thatdecisionsmade todaydonotjeopardizetomorrow'soptions.

Clarityalsoexistsin communication. Open,direct,and consistentleaders reduceanxietyand maintaintrust,even whencommunicating negativenews.This enables communicationto serveasastabilizer andrallyingpoint.

Empathyasa LeadershipAnchor

Wherestrategyand decisivenessare crucial,empathyis alsoindispensable. Crisistouchespeople atahighlypersonal level—throughjob security,emotional trauma,orlivesbeing putatrisk.Leaderswhounderstandtheserealitiesandshow genuineconcernbuildresiliencythroughouttheir organizations.

Empathydoesnotinvolvesentimentalizingdecisionsbut makingsurethathumanityisneversacriﬁcedforthesake ofgettingthingsaccomplished.Whenpeopleareheardand caredabout,theywillbelesslikelytocomeapartatthe seamsunderduresswitheachother.

AgilityandAdaptability

Perhapsnoattributeismoreessentialduringcrisisthan ﬂexibility.Uncertaintylawsarethatnooneplanwillever succeed.Theleadershavetobeﬂexible,opentolearning, andabletomakequickturnsassituationsevolve.

Agileleaderstryout,takearisk,andmodifywithout clingingtowhattheyﬁrstbelieved.Theyestablishaculture ofresiliencyandinnovation,whereuncertaintybecomesan openinvitationtoreinvention.Inbeingthemselves adaptable,theymakespacefortheirteamstocreatively respond,notinfear.

TurningCrisisIntoOpportunity

Leadersdonotmerelysurfacrisisbutturnitintoachangeagencycatalyst.Crisisexposesweaknessesbutalsolays barethepotentialofinnovation,re-prioritisation,and constructingenhancedsystems.Leaderswhomakelearning fromdisruptiontheirbusinesshaveorganisationsthatcome outwiser,stronger,andfuture-proof.

Forinstance,criseswillspeeduptheembraceofnew technologies,businessmodels,orworkstylesthatnormally wouldtakeyearstoimplement.Thosewhoadoptsuch hasteningoverresistingputtheirorganizationsatthe frontiers.

LessonsThatEndure

Crisis-testedleadershiplearningslastlongerthanthe momentarydisruption.Courage,clarity,empathy,and agilitybecomesecondnaturethatleadersuseonsubsequent challenges.Teamsthathaveriddenthroughacrisistogether alsolearnmoretrust,deeperrelationships,andpurpose.

So,notonlydocrisestestleadership—crisesformit.Each disruptionisalaboratoryofresilience,settingleadersand organizationsupforwhat'snext.

Crisisneverarrivesbyhappenstance,butitcarriesunique momentstomakethemostoutofleadership.During uncertaintimes,greatleadersdistinguishthemselvesfrom backingawayinfear,butinsteadconfrontithead-onwith courage.Theyintroduceorderwherethereischaos, empathywherehumanbeingsareattheirworst,and ﬂexibilitywhenobsoletemodelscrumblethrough.Most importantly,theyareabletolookbeyondthecrisisitself anduseitasaforceforchangeandgrowth.

Historyhasshownthatcrisisleadersarethosewhoprotect theirbusinessesintheshortterm,andcreateabetter, strongerfuture.Intimesofturmoil,leadershipisnotso muchaboutsurvivingupheaval—it'saboutapplyingitasa platformfortransformation.

Leadershipischangingfromwhereitwasborn.The oldhierarchicalanddogmaticmodelsaregiving waytonew,human,empathetic,andadaptive models.Itiswomenleaderswhoareleadingthischange becausetheirgrowingpredominanceoverboardrooms, governments,andstartupscenariosisradicallyalteringthe verynatureofleadership.Womenleadersaren'tjustﬁlling thegaps—butestablishingnewones,anditgoestoshow thatleadershiptodaycallsforbalance,cooperation,and boundary-lessvision.

BreakingWallsandForgingNewStories

Womeninthepastdecadeshadnobusinessbeingin leadershippositions,relegatedtosecond-stringerrolesor leftoutentirely Today,thestoryischangingaswomen breakwallsandoccupytheirrightfulplaceasdecisionmakers.Theirascendanceisnotmerelyaboutquantity—it isaboutredeﬁningwhatleadershipisallabout.Women leadersareprovingthatstrengthandempathyarenot mutuallyexclusive,thatdecisivenessandscopecango together,andthatresultsneednotbemeasuredindollars butintermsofcontributingpositivelytosociety

ADiﬀerentLeadershipLens

Femaleleadersbringanewdynamictoleadershippractice, oneofrelationship,ﬂexibility,andemotionalintelligence. Insteadofcommand-and-control,theyprizelistening, buildingconsensus,andcreatingculturesinwhichthe voicesofalltypesofpeopleareheard.Thisisnot weakenedleadershipbutstretched-outleadershipthrough innovation,engagement,andtrust.

Whenbusinessesandsocietiesareflailingtoaddress difficult,interconnectedissues,suchcapabilitiesaretheir weightingold.Womenleadersareteachingusthat sensitivityandflexibilityarenot"soft"butcorestrengths forsurvivingaworldofuncertaintyandtobuildsustained growth.

Perhapsthemostamazingwaywomenarerevolutionizing leadershipisthemannerinwhichtheyexercisepower. Traditional,pastideasofleadershipapproachedpowerfrom theperspectiveofdomination.Conversely,mostwomen leadersemploypowerasatoolforupliftingothers. Empoweringothers,mentoringotherstobefutureleaders, andcreatingwebsofassociation,womenareredeﬁning inﬂuenceassomethingtobeshared,notpossessed.

Thisshiftisparticularlypertinentintoday'sglobalizedway oflife,whereinternationalproblems—fromglobal warmingtocomputerization—havesolutionsthrough cooperation,notasingleindividual'sauthority

BalancingLeadershipwithLife

Italsocounterbalancestheemergenceofwomenleaders.A numberofwomenleadershavebeenprovedto counterbalancethedelicacyofleadershipwithchallenges beyondwork.Theybalancingtheirrolesasaninspirationto moremoralleadershipthatembracestheworkersaswhole personsandnotjustmoney-generatingmachines.

Bypromotingagileoﬃces,inclusiveculture,andthewellbeingofemployees,womenleadersarecreatingtheirown wayandconstructingworkplaceswhereskilledemployees fromvariousbackgroundscanthrive.Thisnewmodelof leadershipisaresponsetoshiftsinsocietytovaluequality oflifeasmuchasprofessionalsuccess.

DrivingDiversityandInclusion

Womenleadersareamongthestrongforcesforbringing morediversitytoorganizations.Merelybeingthereforces heterogeneityandcreatesthepathtomorediversedecisionmaking.Butbeyondthat,therearehundredsofwomen leaderswhoactivelypushfairnessandopendoorstogroups thathavetraditionallybeenkeptout.

Notonlyisthistherightthingtodo—it'sgoodbusiness. Againandagain,studieshaverevealedthatdiversiﬁed leadershipteamsaremoreinnovative,moreeﬀectiveat problem-solving,andachievesuperiorbottom-line performancethanhomogeneousteams.Womenleadersare provingthatinclusiveleadershipisnottherightthingtodo butalsosmartstrategy

ResilienceintheFaceofChallenges

Womenleadershavediscoveredtheroadtoleadership narrowandscarce.Theyhaveexperiencedinstitutionalized suspicion,bias,andmorerigorousscrutinythantheirmale counterparts.Yet,thesechallengeshavedeveloped tenacity—thecharacteristicthatbestdeﬁneseﬀective leadershipinanewera.Throughpurewillpower,women leadersdemonstratecourageandresilience,encouraging otherstoapproachobstacleswithcourageand determination.

Thisisnotastruggleofresilienceofisolationbutoneof buildingfacilitativenetworks,exercisingpowerin community,andnotbeingstuckbynormallimitations.In thesewomenleaders,thecommunitarianethosof leadershipthetimesdemandisexempliﬁed.

ShapingtheFutureofLeadership

Asmorewomenoccupyleadershippositions,leadership itselftransforms.Futurewillnolongerbemarkedbyrigid hierarchiesbutbyﬂuidcooperativemodelswithﬂexibility andopennessgiventhesamereverenceascompetenceand power Womenareleadingthisrevolutionandareshowing thatintheemergingworld,leadershipisempowerment,not domination,purpose,notcontrol.

Theircontributiongoesbeyondtheirorganizations, reachingsociety'svaluesandprovidingexamplestofuture generations.Youngmenandwomenallovertheworldare watchingleadershipredeﬁned—proofthatgreatnessisnot singularbutpluralandbrighterwithdiversity

Conclusion

Womenleadersbecomenotjustchartingcompanies;they're rewritingthedictionarydeﬁnitionofleadership.Their vision,empathy,andbraveryarereshapingwhatit'sliketo bealeaderintimesofcrisisandchange.Withtheir maelstromofbreakingglassceilings,buildingbridges,and livingresilience,they'reforginganewmodelofleadershiponethatemphasizespartnershipovercontrol,missionover power,andhumanoverhierarchy.