The Middle East's Most Dynamic Business Leaders to Watch In 2025 December2025

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rom negotiating intricate regulatory environments to spearheading game-changing corporate plans, Chirag Nanda's career path serves as a model for strategic development. For over 10 years, he has skillfully combined consultancy, corporate strategy, and financial transformation, continuously assisting businesses in transforming compliance issues into expansion prospects.

His career is characterized not only by his skill but also by his analytical curiosity and entrepreneurial instinct, which allows him to see opportunities that others usually miss.

His journey took a new turn when he joined Assist Plus Accounting & Auditing. He discovered a firm whose mindset complemented his own, a view that accounting and consultancy services go far beyond reporting and serve as a strategic guide for corporate decisions. As Vice President – Strategy and Growth, he has helped to redefine the organization's position, evolving it into a multidimensional service platform that enables clients to confidently traverse complexity.

He promotes a culture in which technology improves human judgment, creativity thrives within regulatory frameworks, and talent development is ongoing. His leadership has not only improved operational excellence at Assist Plus, but has also set new standards for strategic advice, demonstrating how modern accounting can drive growth, clarity, and long-term effect.

From Curiosity to Catalyst Chirag's professional journey reads like a masterclass in strategic evolution. Over a decade, he has carved a distinctive path through consulting, corporate strategy, and financial transformation, consistently helping organizations decode regulatory frameworks while building operational resilience. His approach blends analytical rigor with an entrepreneur's instinct for opportunity.

"My professional journey has been a blend of analytical curiosity and a passion for building sustainable business ecosystems," he reflects. When he joined Assist Plus, he discovered an organization that shared his philosophy, a firm that viewed its role as extending far beyond compliance. He saw a firm that believed in creating clarity.

That alignment of values sparked a transformation that continued to reshape the organization's trajectory.

As Vice President, he has spearheaded initiatives that position Assist Plus as more than an accounting firm. He views the organization as a strategic partner that empowers

clients to make confident, informed decisions. This philosophy permeates every engagement, every client relationship, every service innovation.

The Three Pillars of Strategic Leadership When asked about his decision-making framework, Nanda articulates a philosophy built on three foundational principles: Integrity, Insight, and Impact. These aren't mere buzzwords they form the operational DNA of his leadership style.

Integrity ensures that every decision reflects ethics and transparency, creating a foundation of trust that defines client relationships. Insight drives the firm's analytical approach, helping teams decode the 'why' behind numbers rather than simply reporting figures. Impact focuses the organization on creating long-term, measurable value rather than short-term wins.

"As a business catalyst, I strive to empower leaders with clarity," he emphasizes. This philosophy extends beyond client work, it shapes how he builds teams, develops talent, and positions the firm in an increasingly competitive market.

Building a Multidimensional Service Platform Under Nanda's strategic direction, Assist Plus operates across four distinct yet interconnected pillars: Accounting