The AI Harvest Faizal Imtiaz and AgriKheti's Mission to Digitally Transform Indian Agriculture 1

January • Issue 002 • 2026

Faizal Imtiaz

agriखेती’s

Digitally Transform

INDUSTRY INSIGHTS Leadership from the Land Guiding Agriculture Through Modern Challenges

INDUSTRY INSIGHTS Cul va ng Vision How Agricultural Leaders Build Long-Term Resilience

Faizal Imtiaz

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A note from our

Director

Reimag ining Farming

I

ndian agriculture is at a defining inflection point. Structural challenges, fragmented value chains, and information asymmetry have long constrained farmer potential.

What the sector requires today is not incremental change, but intelligent systems that can integrate scale, speed, and trust. It is within this context that Faizal Imtiaz's vision with agriखेती becomes especially significant.

Faizal brings to agriculture a rare cross-sectoral perspective shaped by his leadership experience in financial services, healthcare, and technologydriven enterprises. Rather than approaching farming as a standalone industry, he has reimagined it as a connected digital economy—one where data, access, and execution converge to create real value for farmers. His mission of connecting farming with technology for a prosperous future is rooted in execution, not abstraction.

Since its inception in 2022, agriखेती has demonstrated what focused innovation can achieve in a short span of time. By empowering over two lakh farmers, mapping more than 51,000 hectares of farmland, and enabling access to thousands of agri-input

products and services, the platform has addressed gaps that traditionally required years of policy or infrastructure intervention. Equally important is the creation of a multisided ecosystem that brings farmers, suppliers, buyers, traders, and service providers onto a single, interoperable digital framework.

At the core of this progress lies agriखेती's AI-driven architecture. The platform uses intelligent technology to simplify transactions, improve decision-making, and reduce operational costs across the agricultural value chain. As Faizal notes, the intent is to enable quick, low-cost, and hassle-free business transactions—a goal that directly translates into higher efficiency and better outcomes for farming communities.

What sets agriखेती apart is not just technological sophistication, but strategic clarity. It reflects a leadership mindset that understands agriculture as both an economic engine and a social responsibility. Under Faizal Imtiaz's direction, agriखेती is shaping a future where Indian farmers are not just participants in the digital economy, but empowered stakeholders within it.

Manish Bansal Director, Insights Success India

IT IS NOT THE STRONGEST OF THE SPECIES THAT SURVIVES, NOR THE MOST INTELLIGENT THAT SURVIVES. IT IS THE ONE THAT IS THE MOST ADAPTABLE TO CHANGE.”

Editor' s Note

Cultivating the Future From Innovation to Impact

W

hen passion converges with purpose, transformation follows—and The AI Harvest: े ी's Mission to Faizal Imtiaz and agriखत Digitally Transform Indian Agriculture captures precisely that intersection through the journey of Faizal Imtiaz and his bold vision for Indian agriculture. This feature explores how a technology leader, shaped by years of digitally transforming businesses across financial services, healthcare, and agri-tech, has redirected his expertise toward one of India's most critical sectors: farming.

Faizal Imtiaz is not merely building a company; he is architecting an ecosystem.

Guided by a clear mission—“Connecting farming with technology for a prosperous future”—he launched agriखेती in 2022 with the conviction that farmers deserve the same digital efficiency, intelligence, and market access as any modern enterprise. In just three years, that conviction has translated into measurable, sector-wide impact.

The scale of agriखेती's progress is notable.

Over two lakh farmers empowered, more than 51,000 hectares of land mapped, 19,000

planted farms digitized, and an expansive marketplace offering 408 brands, 3,192 products, and a robust portfolio of 50+ agriinput products under its own brands. Beyond numbers, the platform has enabled hundreds of services—seamlessly connecting farmers with suppliers, buyers, traders, and service providers—reducing friction across the agricultural value chain.

What truly differentiates agriखेती, however, is its technology-first foundation. Powered by advanced AI-driven systems, the platform enables quick, low-cost, and hassle-free transactions while fostering trust, transparency, and scalability. As Faizal aptly notes, the goal is not digital adoption for its own sake, but meaningful execution that delivers real-world outcomes for the farming community.

This edition invites readers to examine a compelling case of leadership rooted in clarity, execution, and impact. This edition is not just a story of innovation—it is a blueprint for how intelligent systems, when guided by purpose, can reshape the future of Indian agriculture.

Gaurav PR Wankhade Managing Editor

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C O N Faizal 10 Imtiaz

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Cultivating Vision

26

Leadership from the Land

How Agricultural Leaders Build Long-Term Resilience

Guiding Agriculture Through Modern Challenges

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The AI Harvest: Faizal Imtiaz and agriखेती’s Mission to Digitally Transform Indian Agriculture

Faizal Imtiaz

W

hen passion meets a purposeful mission, a revolutionary journey begins. Faizal Imtiaz has always been a passionate tech leader.

Passionate about driving growth, innovating through technology, and with a commendable track record he gained by digitally transforming businesses in diverse financial, healthcare, and agri-tech sectors, Faizal is on a mission: 'Connecting farming with technology for a prosperous future.'

With that mission, he rolled out agriखेती in 2022 in Panjab, and in mere three years not only empowered over two lakhs farmers, mapped over 51K ha of land with 19K planted farms, and made available 408 brands & 3192 products (multi brands) and portfolio of 50+ agri-input own brand products, but also delivered hundreds of services connecting lakhs of farmers with thousands of suppliers, buyers, traders, and other service providers.

Faizal could do this because he ensured that, going beyond being a company, agriखेती has become an ecosystem with innovative AI-powered technology. “Our advanced AI driven tech connects the agri-farming community and allows them to execute quick, low-cost, and hassle-free business transactions,” he shares.

The Revolution Begins: An AI-Powered agriखेती Philosophy Faizal informs that agriculture is a source of livelihood for almost 58% of Indians, yet it only contributes to about 15% of GDP. Stakeholders related to the agriculture, i.e., Farmers, Buyers, Traders, Service providers, etc., are not

“

able to get good returns from their hard work and investments. The problem lies in the Agri Value-Chain. It is not well integrated and results in lower revenue for all agristakeholders. “Our philosophy is to provide a digital platform supported by an intelligent technology for humans, which makes the whole process of agri-business smooth, responsive, and swift.”

The agriखेती ecosystem ensures that the sector is provided with: •

An Integrated Agri value-chain: All the stakeholders come together under one umbrella to create a strong community without the replacement of community members.

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Everything in one place: A single place for all the requirements of the agri-business community to save time for business transactions.

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Technology for humans: AI-powered technology backed by geospatial, computer vison and blockchain that delivers effective results to increase profitability.

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Accurate advice: All the information provided is Datadriven with high accuracy, which leads to more profits.

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Safe and secure: Backed by Blockchain and a PCI DSS Level 1 compliant payment solution using the highest assurance SSL certificate, which is the EV SSL (Extended Validity SSL) certificate.

The Tech Catalyst: From Capital Markets to Agritech Ecosystem A thought leader, Faizal began his career focused on improving operational efficiencies, quickly realizing how technology could fundamentally transform critical sectors.

This foundational work spanned diverse fields, from highstakes financial (Capital Markets and NBFCs) and vital healthcare (Hospitals) to the complex agriculture (AgriTech) sector.

Today, as Chief Executive Officer (CEO) of agriखेती, he has spearheaded the development of an AI-driven ecosystem that strategically connects all participants in the agricultural value chain, initially focusing on the Punjab State. His move into agritech was driven by the undeniable vision of the positive impact that sustainable AI-powered practices could have on marginalized agri-communities and the environment. He firmly believes that “Technology is not just a luxury; it is essential for empowering small stakeholders and creating a resilient agricultural future.” agriखेती has specifically addressed adoption barriers for marginal farmers through affordable, scalable solutions, comprehensive training and capacity building, and partnerships that subsidize technology access for the most vulnerable.

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The North Star: Unlocking Potential through Psychological Safety The most influential challenge in Faizal's leadership journey—and the defining moment that shaped his approach—was the consistent process of developing raw talent into high-performing contributors. He recognized that significant skill gaps in teams should not be viewed as setbacks but as a powerful opportunity to build a culture of growth and development.

This experience taught him a fundamental lesson: leadership isn't about managing people—it's about unlocking potential. This revelation remains his “north star,” guiding how he leads today. He now prioritizes three core principles: Believing in people's capacity to grow, fostering psychological safety for learning where mistakes are viewed as lessons, and diligently ensuring the vast organizational vision is made tangible at the individual level, giving every team member a clear role in agriखेती's mission.

The Core Mission: Resilience, Income, and Market Linkage agriखेती's mission is fundamentally defined by its drive to uplift millions of farming families. Faizal ensures the platform is not just a tool but an engine that delivers AIpowered, data science-driven digital tools designed to achieve three immediate outcomes: solutions driven tools, increase income & profitability, and bring marginalized farmers into resilient, market-linked agriculture.

Starting with a focused strategy in Punjab, the platform now empowers over 220,000+ registered smallholders. This empowerment is delivered through actionable agronomy advisories, customized crop management plans, and instant market intelligence that demonstrably reduce losses and optimize input use. The design philosophy is strictly farmer-first, using local languages, ensuring low-bandwidth access, and creating simple interfaces. This focus is critical because it ensures smallholders can adopt recommended practices with confidence. Technology underpins scalability: predictive analytics and satellite- and sensorbacked insights enable hyper-local recommendations that improve yields and resource efficiency while simultaneously promoting climate resilience.

“ “ dependency on multiple vendors and improves overall crop value. Strategically, agriखेती focuses on local integration by hiring and training local talent. This commitment is crucial as it builds essential trust, cultural alignment, and generates better field-level insights for tailored interventions. The initial focused regional strategy in Punjab leveraged existing crop patterns, networks, and market knowledge to accelerate adoption. Ultimately, by embedding sustainability through local employment and capacity building, agriखेती strengthens community relationships and enhances brand loyalty, creating a defensible, scalable model built on trust and operational excellence. y integrating last-mile market linkages and transparent pricing, agriखेती actively shortens value chains and Bensures higher farmer margins.

The Navigator: Leadership in an Age of Uncertainty

The Competitive Edge: End-to-End Solutions and Local Trust

Faizal approaches the challenge of rapid business and economic change by synthesizing several dynamic leadership qualities. His strategy is built on four core pillars that ensure agriखेती remains adaptable and resilient.

In a fiercely competitive market, agriखेती stands out by combining a comprehensive agricultural value-chain approach with deep local integration. This creates a formidable competitive advantage.

The company offers end-to-end solutions—covering everything from quality inputs and agronomic advisory to post-harvest processing and direct market linkages. This integrated offering is essential as it reduces farmer

First, he champions a combination of clarity and transparent communication, ensuring a clear, evolving vision and priorities are set so teams always know what matters now and what can shift. Second, he builds organizational agility and nimbleness by deliberately decentralizing decisionmaking, creating small cross-functional squads, shortening feedback loops, and running rapid build-measure-learn experiments.

Third, his focus is always on investing in people, developing resilience, cross-functional skills, and continuous learning through coaching and just-in-time training. This ensures the workforce can rapidly adapt roles and responsibilities. Fourth, he strengthens stakeholder relationships—with customers, partners, and regulators—to surface early signals and co-create solutions. Ultimately, he models calm decisiveness and psychological safety, encouraging candid discussion of risks and aligning incentives to reward speed, collaboration, and long-term value.

The Culture Crucible: Innovation, Inclusion, and Accountability Faizal cultivates a powerful internal culture by modeling the very traits he demands: curiosity and the admission of

mistakes. This foundation enables his teams to take smart risks. Innovation is fostered through running structured experiments with predefined hypotheses, small budgets, and clear success or “kill” criteria, sharing all learnings openly in demos.

Accountability is rigorously enforced through transparent ownership, utilizing tools like RACI (Responsible, Accountable, Consulted, Informed) charts, decision logs, and public dashboards. Recognition is tied directly to outcomes, collaboration, and customer impact, celebrating experiments whether they result in a “win or learn.” The organizational commitment is measured through key metrics such as pulse surveys, idea throughput, and cycle time, ensuring rituals are adjusted quarterly based on data and team feedback. This continuous monitoring ensures the system builds trust, speeds learning, and keeps everyone empowered and responsible for creating sustainable value for the farming community.

The Global Ascent: Competing on Innovation and Talent Faizal sees a definitive shift in how Indian enterprises will position themselves globally by 2026 and beyond. The image of India as a low-cost vendor is giving way to a new identity: a source of scalable, innovation-led partners. This move up the value chain is being achieved through significant investment in R&D, productizing services, and rigorous adoption of global standards for governance and data privacy.

The growth will be concentrated in sectors where India holds core strengths, particularly cloud software (SaaS), fintech, healthcare tech, and agritech. Talent remains a crucial advantage, with a growing pool of engineers and data scientists powering cross-border product teams.

Companies will execute strategic moves, including outbound M&A for market access and localized partnerships to meet cultural needs. While challenges remain in scaling governance and physical infrastructure, Faizal believes India is set to become a major source of global tech capability, competing robustly on innovation, talent, and cost-effectiveness.

Purpose as Profit Strategy: Dual KPIs for Lasting Impact For Faizal, the balance between profitability and purpose is a false dichotomy; he insists that purpose must operate as a profit strategy, not a side project.

His approach is to anchor purpose to material issues that directly impact revenue, cost, risk, and access to capital.

Each initiative is then translated into clear unit-economic impacts. agriखेती sets dual KPIs: traditional financial metrics (growth, margin, LTV) are measured alongside crucial impact metrics (accessibility, efficiency). By building purpose directly into products and customer journeys—such as features that enhance inclusion or efficiency—the company naturally expands its markets and reduces churn. This strategy ensures that inclusive, impactful solutions are also the most profitable, driving lasting business impact.

Milestones and Breakthroughs: ONDC and IoT for the Farm Faizal highlights several recent milestones that demonstrate agriखेती's explosive growth and technological lead. Most strategically, the company entered into a business partnership with the ONDC (Open Network for Digital Commerce) network, integrating its platform to achieve PAN-India digital reach. This critical move makes agriखेती's solutions accessible to farmers and buyers nationwide.

On the innovation front, the team moved into the postharvest sector by building an in-house IoT device for real-time grain warehouse stock monitoring. This device strengthens transparency, traceability, and efficiency at the storage level by reducing significant losses.

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The Legacy Defined: Impact, Integrity, and Resilience For Faizal, the ultimate measure of his leadership is not revenue, but impact—defined as the measurable, positive change created for all stakeholders. This includes tangible outcomes like increased yields, higher incomes, and job creation, coupled with vital intangible gains such as trust, resilience, and capability building within the agricultural community.

Faizal Imtiaz's legacy is built on the aspiration to create a purpose-driven organization known for solving the realworld problems of the agri-community with unwavering integrity. He aims for agriखेती to be recognized for delivering scalable, farmer-first solutions that are both affordable and accessible.

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Currently, the team is developing an AI-powered integrated security system for food grain storage warehouses. In its three years of operation, agriखेती's success in Punjab has been immense, leading to the launch of its own brand product portfolio of 50+ agri input products. This success, combined with the expansion of its white-labeled input brand portfolio, has fueled its successful entry into the Rajasthan market, confirming agriखेती as a dynamic, purpose-driven leader in the agritech revolution.

To ensure this vision endures, he focuses on several key tenets: empowering diverse leaders from rural communities, forging durable partnerships across government, NGOs, and the private sector, and championing responsible innovation with ethical data and AI practices. This vision is operationalized through clear, measurable KPIs, usercentered design, and continuous learning from farmer feedback. His governance prioritizes ethics and long-term value over short-term gains, ensuring agriखेती's capacity to amplify its positive impact long beyond his personal tenure.

Awards Received by agriखेती •

Best use of AI in Agriculture at the 5th Global Artificial Intelligence Summit & Awards 2025,

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Best use of AI in Agriculture at the 4th Global Artificial Intelligence Summit & Awards 2024,

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Best Emerging Startup of the Year at Startup ka Mahakumbh 2024.

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Inclusive Agri-Tech for Smallholders award at Sustainable Agriculture Summit 2024

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Technology for Sustainable Agriculture award at Sustainable Agriculture Summit 2024

Cultivating Vision

How

Agricultural

Leaders

Build Long-Term Resilience

22 | Insights Success India

Industry Insights

F

rom the very beginning, agriculture has been a field that required a lot of anticipating. The alternate of seasons, ups and downs in the market, and the unpredictable nature are still among the agricultural realities. But the situation is quite different now, the pressures that agriculture is undergoing are more complicated and interconnected than ever before.

Climate changes, lack of resources, disruption in technology, and changing consumer demands are some of the factors that have raised the demand for leadership able to look at the big picture rather than just the immediate yield and profitability. Thus, the ability to see the future has become a key factor in the development of long-term resilience in agriculture.

Vision Rooted in the Land To become an agricultural leader one must first fully understand the land. Soil quality, water supply, variety of plants and animals, and the climate of the area where the activities are performed are the main factors that determine the whole agricultural decision-making process. Those leaders who are able to create a vision are aware that the ability to withstand and recover from adverse conditions is determined by the land.

The leaders do not plan for the immediate future to have the highest output possible, instead they prefer to practice what's going to be beneficial for the next generations, that is, the natural resources will be preserved and even improved in the long run.

December, 2025

Regenerative agriculture, eco-friendly input management, and flexible planting are not only environmental options but also economically sound decisions that secure the productivity of the future. Agricultural vision and stewardship are two sides of the same coin.

Planning for Uncertainty, Not Stability Agriculture is an industry that constantly faces uncertainty, unlike other sectors that go through predictable cycles.

Weather extremes, pest infestations, and changes in global prices can very easily disrupt even the best-planned operations. Leaders in resilient agriculture think of variability as the norm rather than stability.

Market Awareness and Value Chain Alignment Market intelligence is very interdependent with resilient agriculture. Those leaders who are aware of the trends in demand, the dynamics of pricing, and the risks in the supply chain are in a better position to make tactical decisions about the production.

Taking the step of vision requires being in tune with what is produced, and the ways and places of selling it. Income can be stabilized and the risk of price fluctuations reduced by incorporating value-added products, markets for the direct sale of goods, and long-term agreements.

Policy Engagement and Advocacy

They secure their investments by planting different crops and using various methods and growing different kinds of fruits and vegetables. Also, they have plans B and C that they incorporate into their operations just in case something goes wrong.

This way of thinking not only lessens the exposure to risks but also empowers the farms and agribusinesses to endure the hardships without jeopardizing their future. Innovative leaders do not take away all the risks; instead, they handle it carefully.

Strengthening Human Capital and Knowledge Networks

The factors that determine agricultural resilience include the policies that are concerned with water consumption, environmental standards, trade, and subsidies. Progressive leaders communicate with the lawmakers in a constructive way and thus make certain that the regulations not only protect but also support the economic viability.

Bringing real-world viewpoints into the discussion, farming leaders assist in creating laws that truly mirror the limitations and challenges of the earth. Such collaboration increases the strength of the industry to withstand and adapt to changes.

Conclusion

Agricultural sustainability in the long run is a function of both the people involved and the practices employed. A leader committed to the future will put money into educating, training, and sharing knowledge.

The leaders of agriculture create networks, for example, cooperatives, extension services, and research partnerships, which allow farmers to share experiences and adjust their practices together.

With the increase in age of rural populations and the dilemma of whether to stay or leave agriculture for younger generations, mentorship and succession planning become very critical. In the long run, leaders' investments in human capital will result in not only individual farms being able to bounce back but also whole communities being equipped with this ability.

24 | Insights Success India

Cultivating vision in agriculture is not just about the next harvest. It is the creation of ecosystems that withstand unpredicted events, are resource-saving and maintain the incomes of the surrounding communities for many generations.

Far-sighted agricultural leaders who fuse the wisdom of the soil with strategic planning form a survival that is much larger than the single farms involved. They make agriculture not only productive but also viable, responsible, and resilient in a world that changes fast.

Leadership from the Land

26 | Insights Success India

Industry Insights

Guiding

Agriculture Through

MODERN

CHALLENGES

U

ncertainty has always been a shaping factor for agriculture--the sector has been experiencing weather variations, market ups and downs, and even limitations in resources. The only thing that has changed, is the size and the intricacy of these challenges.

Global warming, droughts, unstable supply chains, introduction of new technologies, and changing consumers' minds are all factors that are determining the new ways of farming, distributing, and valuing the food. Under these conditions, the leadership from the land has become even more important. The fate of agriculture is not only in the hands of innovations but also in the careful guidance that would intertwine the old ways with the new ones.

The Changing Landscape of Agriculture The agribusiness sector of the present day is situated at the crossroads of environmental care, sustainability, and social duty. The people in charge of farms and agribusinesses are confronted with rising production costs, regulatory constraints, and international competition while they making sure that the food supply of the growing population is secure. One of the characteristics that separate agriculture from most other industries is its reliance on long cycles.

December, 2025

The consequences of today's decisions - whether the issue is soil health, crop selection or water usage - will probably be seen after years rather than quarters. Such a long horizon requires a leader who is patient, adaptable, and down-toearth. Leading from the land means that one gets to know the dynamics from the inside and is able to influence the change while still adhering to the basic principles.

Balancing Tradition and Innovation The modern agricultural leadership challenge largely consists of integrating advanced technology while at the same time taking generational knowledge into account.

Precision farming along with the use of data analytics, automation, and biotechnology gives the agricultural sector the incredible opportunity to improve yield, efficiency, and even sustainability to an unprecedented level. However, the technology is not sufficient by itself and can't replace the knowledge and intuition acquired over the years through working with soils and seasons.

The above-mentioned gap is closed by the effective agricultural leaders. They listen to farmers and apply the innovations that give real returns, thus the latter's trust is gradually built up and the respective farmers are made to feel part of the whole process. This is how the gradual and cautious adoption of modern techniques leads to building trust among the farming communities and the resulting modernization is made to further strengthen their resilience rather than introducing unnecessary risk. Basically, it is the adoption of innovation that is practical, affordable, and in line with the realities on the ground that will determine whether it will be successful or not.

collaborative models that will allow the farmers to see the light and make informed decisions.

The digital platforms, the extension services, and the cooperative structures are the ones that are going to help the farmers the most when it comes to scaling the best practices and reducing their vulnerability. The land's real leadership is the one that includes everyone. It understands and acts on the principle that the whole sector's resilience is created by fortifying the weakest and most vulnerable ones.

People-Centered Leadership in Rural Economies Agriculture is completely human. It feeds, nurtures, and supports rural economies. Such leadership that only looks at output metrics misses the social aspect entirely. Top leaders always put the welfare of farmers, the safety of laborers, and the development of communities first.

Leaders create partnerships, give guidance through teaching, and create succession planning to make sure there is a smooth transition in the aging labor force. Leaders who invest in the people keep the social fabric that supports agricultural systems. A people-centered policy is very necessary for the time as younger generations are judging if agriculture can provide a viable and significant future.

Conclusion

Empowering Farmers Through Knowledge and Access

Agriculture leadership is changing, but still its core is based on care for earth, people, and future generations. Lighting the way for agriculture through present-day problems needs more than just taking on technology or changing policies. It needs leaders who are familiar with nature's cycles, acknowledge its boundaries, and decide with an eye on the distant future.

Leadership in agriculture is not limited to just one farm or company. It is a process that empowers the farmers' society by providing them with access to information, markets, and financial tools. A lot of the challenges that we face today can be attributed to the lack of information and limited resources. The progressive leaders allocate their resources to the farmers' education, advisory networks, and

Unheard of strains are put on agriculture, thus leadership through experience, flexibility, and care of the environment will characterize its future. The leadership from the land is no more about raising the quantity of crops produced; rather, it is the production of resilience, sustainability, and prosperity that is shared with the community in a world that is constantly changing.

28 | Insights Success India

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