Inspirational Icon to Look For in 2026 January2026

INDUSTRY INSIGHTS

IC N

Staying Ahead of the Curve An cipa ng Change Before It Arrives

INDUSTRY INSIGHTS Culture is the Opera ng System How Work Really Gets Done

Partner Lexpert Law Firm

NASHMI QAED AL OTAIBI, L.L.M. 29988535 ISSN: 2998-8535

www.insightssuccessmagazine.com

A Pioneering Lawyer in Tax and Corporate Law in Saudi Arabia

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Editorial

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The Quiet Architecture of Purpose-Led Success

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uccess”—a prize the world appears to chase faster than ever—often risks being misunderstood as speed without substance. In this edition of Inspirational Icon to Look For in 2026, we pause to reflect on a more enduring truth: success is a journey built on purpose, discipline, and continuous learning. This belief, articulated and embodied by Nashmi Qaed Al Otaibi, L.L.M., forms the essence of his professional narrative and the reason he stands out as a defining voice of principled progress.

As a Saudi lawyer, Nashmi has devoted his career to empowering organizations to strengthen and safeguard their legal and financial positions. His work is rooted in the conviction that corporate stability and compliance are not merely regulatory obligations, but essential pillars of sustainable growth. By enabling businesses to operate with clarity, integrity, and resilience, he contributes meaningfully to protecting employees, investors, and stakeholders alike.

-Alaya Brown

What makes Nashmi’s journey particularly compelling is its alignment with the Kingdom’s broader economic vision. His legal counsel supports not only individual enterprises but also the longterm resilience of the national economy. In an era where economic transformation demands trust, governance, and accountability, his approach reinforces the role of law as an enabler of progress rather than a constraint. His perspective—that legal guidance can actively shape stability and growth—elevates the profession from service to stewardship.

“For me, legal guidance is far more than a professional service—it is a catalyst for stability, growth, and positive societal impact,” Nashmi notes. This philosophy is reflected consistently in his work, decision-making, and leadership mindset.

Through this feature, we recognize Nashmi Qaed Al Otaibi as an inspirational icon not solely for his legal expertise, but for his disciplined pursuit of impact-driven success. His story offers a timely reminder that true achievement is measured not by how fast one runs, but by how purposefully one builds—leaving behind institutions, systems, and values that endure well into the future.

CONTENTS 08 16 18

THE SIGNATURE STORY

Nashmi Qaed Al Otaibi, L.L.M

A Pioneering Lawyer in Tax and Corporate Law in Saudi Arabia

INDUSTRY INSIGHTS

Culture is the Operating System How Work Really Gets Done

INDUSTRY INSIGHTS

Staying Ahead of the Curve Anticipating Change Before It Arrives

Editor-in-Chief

Merry D'Souza

Managing Editor

Alaya Brown

Executive Editor

Eva Miller

Visualizer

Michael Warner

Art & Design Head

Donna Claus

Co-designer

Yasmin Nasser

Business Development Manager

Sherin Rodricks

Marketing Manager Business Development Executives Digital Marketing Manager

Jenny Jordan Reem Almasoud, Sheldon Miller Isabel Barnes

Technical Head

Phil Simon

Research Analyst

Helena Smith

Circulation Manager

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Inspirational Icon to Look for in 2026

NASHMI QAED AL OTAIBI, L.L.M.

The Signature Story

A Pioneering Lawyer in Tax and Corporate Law in Saudi Arabia

Partner Lexpert Law Firm

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uccess,” that prize in the pursuit of which the world is running the fastest ever, “is a journey built on purpose, discipline, and continuous learning,” believes Nashmi Qaed Al Otaibi, L.L.M., and his own proves it with élan.

As a Saudi lawyer, Nashmi dedicated his career to empowering organizations to strengthen and safeguard their legal and financial positions. By ensuring corporate stability and compliance, he aims not only to protect businesses and their employees but also to advance the Kingdom’s broader economic objectives and contribute to the resilience and sustainability of our national economy. “For me, legal guidance is far more than a professional service—it is a catalyst for stability, growth, and positive societal impact.”

A Vision Established as Lexpert Law Firm Driven by this vision, Nashmi founded Lexpert Law Firm, where he is proud to be among the first Saudi lawyers to specialize in tax law. At Lexpert, they guide organizations through an evolving regulatory landscape with precision, strategic foresight, and a deep understanding of both local and international legal frameworks.

Nashmi’s academic and professional journey began in Saudi Arabia, where he earned my Bachelor of Laws (LL.B.) from Mustaqbal University, graduating at the top of his class. He then pursued an LL.M. in Commercial Law from Dar Al-Uloom University, authoring a thesis titled “Laws Governing the Sole Proprietorship Limited Liability Company in the Kingdom of Saudi Arabia.” This research deepened Nashmi’s understanding of corporate structures and legislative reform in the context of the Kingdom’s modernizing economy. Seeking a broader global perspective, he went on to complete a second LL.M. in International Taxation at the University of Florida, where he expanded his expertise in cross-border tax systems, treaties, and global compliance standards.

Over the years, he has had the privilege of working with leading regional law firms, advising both multinational and domestic clients on complex tax and corporate matters.

Today at Lexpert, Nashmi continues to integrate Saudi legal principles with international best practices, providing strategic counsel that positions clients for success in an era of unprecedented transformation.

Beyond his practice, Nashmi is deeply committed to advancing the development of the legal and tax profession in Saudi Arabia. He has collaborated with global institu-

tions—including IE University, LexisNexis, Monsha’at, and TaxNotes—to promote knowledge-sharing, policy dialogue, and innovation in taxation and corporate governance.

“At every stage of my journey, I have remained guided by a single principle: to use law as a platform for progress—empowering businesses, supporting people, and shaping a transparent, globally aligned, and sustainable future for the Kingdom of Saudi Arabia.”

A Deep Desire to Serve Saudi Arabia Nashmi’s journey into the legal profession—particularly in tax and corporate law—has been driven by curiosity, conviction, and a deep desire to contribute to Saudi Arabia’s rapidly evolving legal and economic landscape. Growing up in the Kingdom, he witnessed how strong legal frameworks can fuel business growth, enhance governance, and build trust across society. Early on, he realized that specializing in areas of law shaping economic transformation could be a meaningful way to make a tangible impact.

The turning point came with Saudi Arabia’s ambitious legal and fiscal reforms, spearheaded by His Royal Highness Crown Prince Mohammed bin Salman, which strengthened the legal framework through modernized regulations. This significant change sparked Nashmi’s curiosity and motivated him to build expertise in tax law, ultimately establishing himself as a recognized specialist in this growing field.

Motivated by this vision, Nashmi co-founded Lexpert Law Firm with a clear mission: to provide precise, forwardlooking legal solutions that empower businesses while supporting the Kingdom’s regulatory evolution. Over time, Lexpert has grown beyond a traditional law firm into a hub for thought leadership, policy dialogue, and professional education—helping shape discussions around Saudi Arabia’s modern economy.

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I define my leadership style as vision-driven, collaborative, and principled, grounded in both legal expertise and strategic insight.”

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“Looking back, my professional journey has been one of constant evolution—from academic curiosity to practical application, and ultimately to building a firm that contributes directly to the Kingdom’s transformation.” Today, Nashmi takes pride in helping drive Saudi Arabia toward a transparent, globally integrated, and legally robust economy—where law is not merely a profession but a strategic tool for innovation, growth, and enduring impact.

A Lifelong Passion for the Law Nashmi’s passion for law was sparked long before he entered the courtroom or drafted his first contract—it began by observing his father, a businessman, and learning how contracts and legal structures could help a business grow and achieve sustainability. Both his parents played a defining role in shaping Nashmi’s character: “my father instilled in me a deep respect for strategic thinking and precision, while my mother raised me to value time and discipline—principles that continue to guide every decision I make.”

He witnessed early on how sound legal guidance and unwavering commitment were essential not only for protecting interests but also for driving progress. Coming from a family deeply connected to both the legal and business worlds reinforced this understanding. Two of his sisters were among the first women in Saudi Arabia to serve as public notaries, breaking barriers and setting inspiring precedents, while two of his brothers are practicing lawyers.

His father relied heavily on legal consultancy to navigate complex regulations and expand their family business, and seeing how law could directly shape their success and stability left a lasting impression on me.

“Growing up in this environment, I saw firsthand how strong, transparent laws could foster trust, support entrepreneurship, and create stability across society. I realized early on that law was more than rules on paper—it was a transformative force capable of building economies, protecting livelihoods, and opening doors to opportunity.”

This realization became deeply personal when the Kingdom embarked on bold legal and fiscal reforms, such as the introduction of the Value Added Tax. Nashmi was captivated by the challenge: how could she help organizations navigate these changes while contributing to the nation’s vision for economic modernization? That curiosity led him to specialize in tax and corporate law. It ultimately inspired him to co-found Lexpert Law Firm— “a space where I could guide businesses with precision, insight, and foresight.”

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I view challenges as opportunities for growth.

When unexpected demands arise, I focus on adaptability and resilience-adjusting schedules, reassessing priorities, and maintaining a calm, forward-looking mindset.”

What truly fuels his passion, however, is the tangible impact of his work. “Every time a client successfully navigates a complex regulation, every business I help stabilize, and every young professional I mentor reminds me that law is more than a profession—it is a platform for meaningful change.’ The joy comes not from accolades or titles but from witnessing the difference legal guidance can make: safeguarding jobs, empowering businesses, and contributing to the growth of the national economy.

For Nashmi, passion is a blend of curiosity, purpose, and responsibility. It is the drive to turn challenges into opportunities, to merge expertise with vision, and to help build a future where Saudi Arabia thrives as a transparent, innovative, and globally connected economy. “Every day, I am reminded that the work I do is not just about law—it is about shaping a better, more sustainable tomorrow.”

Amplifying Strengths and Learning from Weaknesses Throughout his professional journey, Nashmi discovered that success in law—particularly in complex and evolving fields like tax and corporate law—requires a blend of technical expertise, strategic foresight, and personal resilience. His strengths have developed through years of disciplined practice, continuous learning, and a genuine commitment to excellence.

One of his key strengths is strategic thinking—the ability to analyze legal and business challenges not just from a technical standpoint, but in the broader context of organiza-

tional goals and national economic priorities. This perspective allows him to provide clients with solutions that are both legally sound and commercially viable. Attention to detail is another defining strength; in the world of tax law, where a single clause can alter outcomes, precision is nonnegotiable.

Equally important is adaptability. The Kingdom’s legal framework is evolving rapidly, and staying ahead requires flexibility and continuous education. Nashmi has learned to embrace change as an opportunity rather than a disruption, ensuring that his practice remains relevant and forwardlooking. Leadership and team development also form a core part of his professional identity— “I take pride in mentoring young lawyers, fostering collaboration, and building teams that share a common purpose.”

As for weaknesses, Nashmi believes that sharing them openly allows for growth—both personal and collective.

Earlier in his career, his perfectionism often led him to take on too much responsibility, leaving little room for rest or delegation. “Over time, I learned that leadership is not about doing everything yourself, but about empowering others to excel. Another area I continue to work on is patience; the fastpaced nature of legal work can make it challenging to slow down and reflect.”

These experiences have taught him that true strength lies in selfawareness—the courage to recognize limitations, the discipline to improve, and the humility to keep learning.

“My weaknesses have become valuable teachers, shaping me into a more balanced, empathetic, and effective leader.’

A Leader’s True Legacy In his advice, Nashmi says that leadership is not defined by a title or position—it is defined by vision, responsibility, and the ability to inspire others toward a shared purpose.

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Transparency and accountability are the pillars of my leadership.”

“For those aspiring to take on leadership roles in any field, my first and foremost advice is to lead with integrity and clarity of purpose. True leadership begins with selfawareness: understanding your values, your strengths, and the impact you wish to create.”

In the legal profession, as in any demanding field, expertise is essential—but expertise alone is not enough. Effective leaders combine knowledge with empathy, strategy with humility, and ambition with service. They listen more than they speak, value collaboration over control, and see challenges not as obstacles but as opportunities for growth and innovation.

Another key principle is continuous learning. The world—and particularly the professional landscape in Saudi Arabia—is evolving at an unprecedented pace. Laws, technologies, and markets are changing, and leaders must stay curious, adaptable, and open to new perspectives.

Never stop investing in your own development; the best leaders are those who remain lifelong students.

Equally important is empowering others. Leadership is about enabling the success of those around you—mentoring young professionals, delegating with trust, and creating an environment where people feel valued and motivated to contribute their best. A leader’s true legacy is not measured by personal achievements but by the success and growth of their team and community.

Finally, Nashmi encourages future leaders to align their ambitions with a greater purpose—whether it’s advancing an industry, strengthening institutions, or contributing to national progress. In the end, leadership is a form of service: a commitment to use one’s knowledge, influence, and vision to build a more resilient, ethical, and forwardlooking society.

opportunity to grow. Lead with integrity, serve with passion, and learn with gratitude. True success is not measured by titles, but by the positive impact you create and the people you inspire along the way.”

Collecting Stars Throughout His Journey “Throughout his professional journey, I have had the privilege of contributing to Saudi Arabia’s legal and economic transformation through both practice and policy,’ says Nashmi, whose achievements reflect a commitment to excellence, innovation, and service to the Kingdom’s evolving legal landscape.

Professionally, one of his most significant contributions has been his involvement in drafting key regulations related to the real estate sector. This role required not only deep legal expertise but also a nuanced understanding of economic policy and national development goals. Nashmi has also assisted government authorities in defining, analyzing, and structuring fees and taxes, while supporting Saudi Arabia’s Vision 2030 objectives. “These experiences have strengthened my belief that legal frameworks are vital tools for fostering stability, transparency, and growth.”

In addition to his legal practice, Nashmi is a certified arbitrator by the GCC Arbitration Center, and he has served as a member of an arbitration committee, where he contributed to resolving complex commercial disputes with fairness and precision. Nashmi’s work in arbitration has enhanced his ability to balance analytical rigor with impartial judgment—qualities essential for both legal and leadership excellence.

As a licensed lawyer under the Saudi Bar and an active member of the Saudi Bar Association, Nashmi continuously engages with professional peers to promote legal development, mentorship, and knowledge exchange within the legal community.

Beyond professional milestones, Nashmi’s greatest achievement lies in establishing Lexpert Law Firm, one of the first Saudi firms to specialize in tax law—an endeavor that combines innovation, mentorship, and national service.

“Each recognition I have received along this journey, formal or informal, reinforces my core mission: to strengthen the legal and economic foundations of Saudi Arabia through integrity, expertise, and visionary practice.”

And to viewers, he says, “Believe in your potential, stay humble, and never stop evolving. Every challenge is an

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January 2026

Culture is the Operating System

HOW

WORK REALLY GETS

DONE

trategy sets the ambition, structure assigns the responsibility, and processes lay down the workflow.

However, it is not any of these that dictates the way work is actually done. It is culture that does.

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These codes make up the foundation of the cultural operating system. To illustrate, if workers get punishment for voicing their opinions, the innovation process will be slowed down, no matter the declared values.

Culture is the organization's operating system—the unseen yet mighty set of norms, behaviors, and beliefs that influence decisions, execution, and outcomes on a daily basis. Strategies may be replicated and systems may be acquired, but culture is experienced. It decides if an organization operates in unity or with conflict.

If fast results are appreciated, but mistakes are punished, then the taking of risks will only be on the surface. Such contradictions lead to the creation of a problem which no process improvement can eliminate.

Why Culture Outperforms Structure Organizational charts represent power, but the culture of the organization decides the influence. Rules set the ground for actions, but culture rules over behavior when the rules are not clear. In quick-changing environments, workers are making a lot of choices without the support of superiors.

It is the culture that is leading those choices. When culture syncs with business strategy, implementation speeds up.

When it is not, even the best plans are put on hold. Leaders tend to overlook this aspect, concentrating on formal levers and disregarding the informal system that is the performer’s driver. Culture is not how the leaders speak; it is how people act when there is no one around to watch them.

Cultural high-performers have a way of clarifying things and consistently behaving in the same manner. The employees do not know what is expected of them because it is written, rather they know it because it is demonstrated and rewarded.

Leadership as the Primary Culture Driver The dynamic of the organizational culture is determined by the leaders, the way they act and behave. The list of things that the leaders tolerate, the things they promote, and the things they give highest priority to becomes the standard for the rest. When leaders think that culture is something that can be handed over, they are wrong about its essence. Every choice of a leader produces a cultural signal: who he/she employs, how he/she handles failures, what he/she values, and how he/she spends time. and gradually, these signals grow into norms.

The Unwritten Rules of Execution Every organization possesses unspoken codes—ways of dealing with conflicts, the perception of risks, the treatment of errors, and the actual decision-making processes.

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One of the characteristics of effective leaders is that they are the ones creating the culture by the use of their intention.

They make sure their actions totally reflect the declared values and the misalignments are quickly corrected.

The transformation of culture is not through the use of slogans but through the constant leadership behavior.

Culture and Decision-Making The quality and the promptness of decisions are affected directly by the culture. High-trust cultures facilitate rapid decision-making since the flow of information is unrestricted and there is no ambiguity over who is responsible. On the other hand, in low-trust cultures, the decision-making process is prolonged as people wait for approval, try not to be held responsible or are in a selfprotective mode.

The teams in empowered cultures can work within the set limits. In control-oriented cultures, decision-making is concentrated, thus generating bottlenecks. There is no approach that is right or wrong in an absolute sense, but the mismatch between the culture and the organizational needs leads to inefficiency. Those leaders who perceive culture as an operating system are the ones who lay out the decision rights, the rewards, and the communication in a way that the desired behaviors get really reinforced.

The middle managers promote culture by means of recognition, promotion standards, and performance evaluation. The things that are praised are the things that are done again. Cultural alignment is a matter of constant care, rather than one-off projects.

Conclusion Culture is the underlying system of every activity that takes place in an organization. It influences the thinking, decision-making, and action of the members of staff—sometimes even more than strategy or structure mainly if the latter is excluded from the discussion.

When leaders recognize this fact, they no longer limit their activities to the management of tasks but rather direct their efforts toward the creation of favorable settings. By putting the culture in line with the company's objectives and strategies, they make sure that the employees are not coerced to perform, but rather, they willingly do so through proper understanding and allegiance. Ultimately, culture is not an intangible idea—it is the backbone of productivity.

Measuring and Reinforcing Culture It is impossible to handle culture without its measurement.

The fact that it is intangible does not mean that its influence is not felt in areas such as engagement, turnover, decision speed, and execution quality, which are all very visible.

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Staying Ahead of the Curve

ANTICIPATING CHANGE BEFORE IT

ARRIVES I

n a business environment characterized by rapid technological advancement, changing customer preferences, and global uncertainty, simply reacting to change is no longer enough. Quite often, by the time a shift in the market or the competition is obvious, the competitive edge has already shifted.

The resilient leaders and the resilient organizations are the ones that change soon, decode weak signs properly, and take deliberate action before disruption becomes inevitable.

To be one step ahead is not to tell the future with complete certainty. It is rather to develop the ability to sense, decode, and react to the changes quicker and with more thoughtfulness than others.

From Reactive to Anticipatory Leadership Reactive leadership center around fixing problems that are obvious. Anticipatory leadership is the one that looks ahead and detects the active problems. This transition is not easy because it needs a different mentality, which is considerate of the future, and it is always asking what might change the situation in the coming years.

Change forecasters among leaders spend time on thinking about the future strategically. They withdraw from execution and monitor changes in technology, regulations, customer behavior, and political situations. This practice enables them to have options ready instead of running around looking for answers.

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Recognizing Weak Signals Early Big changes hardly ever come without a heads up. There are usually signs that may not be very clear such as slight changes in customer preferences, new but not fully developed technologies, small rival companies or even talks about regulations. These signs can easily be overlooked since they do not directly endanger the primary business.

Those in command who keep a notch up are curious and open-minded. They motivate the staff to bring forth strange occurrences and question the beliefs. It is through the leaders' focus on what is considered insignificant today that they get a glimpse of what may turn out to be significant tomorrow. The skill of detecting weak signals is a competitive edge.

Scenario Thinking Over Forecasting The prediction methods of the past built on the idea of continuity. The assumption, however, is not always strong in uncertain environments. The future is not a single event for anticipatory leaders who use forecasts as one of the inputs for scenario thinking—thinking multiple plausible futures and not just one. Scenario planning aids leaders in experimenting with their tactics under various situations, spotting weak points in their plans, and determining which among the different strategic initiatives is the most important. It changes the main concern from being right about the future to being ready for it.

Moreover, this method not only builds fortitude but also lessens the risk of being too confident in the outcome of the linear projections.

Building Adaptive Organizations The ability to foresee change is not only a task for the leaders but also a skill for the whole organization. It is the leaders' responsibility to create the right conditions through the right structures, processes, and cultures for the organization to be able to learn and adapt quickly.

Things like handing over the power to the teams to try things out, making the decision processes quicker, and allowing easy movement of resources are among the measures to be taken.

Companies that have the capacity to change their configuration rapidly will be able to take advantage of the situation when the predicted change happens. Flexibility is the tactical manifestation of prediction.

Those leaders who keep people with opposing views around them, and who have different opinions and ideas, will be able to see the change coming better. The mental comfort that comes with agreeing is the major obstacle to the practice of predicting events.

Conclusion Staying ahead of the curve is not simply relying on astrology but being ready for all scenarios. Those leaders who foresee changes through their sights, by means of awareness, assumption challenging and adaptability investing, do so in a very subtle manner until disruption can be seen.

Faster changes have always been in the first place, thus preparing ahead, getting constant learning, and acting with foresight are the ways of the winners. Timing is everything and being ahead of change is now a leader's main responsibility.

Leadership Humility and Continuous Learning Anticipation is a very humble process. The rulers must take into account that the models of success already in place may decay, and the knowledge can turn into nothing. The constant learning that is to be done through getting outside, seeing things in different ways, and receiving candid criticism is a necessity.

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