TEA AND COFFEE ARE MORE THAN DRINKS — THEY’RE RITUALS OF REFLECTION, CONVERSATION, AND CALM.
A note from our Director Unknown
Let’s Have Some F&B Innovations to Refresh and Rejuvenate Ourselves! Dear Valued Audiences, Partners, and Esteemed Industry Stalwarts,
Iamveryveryhappy,overjoyed,anddelighted.The
reasonisthisspecialfeatureofInsightsSuccess India.Itshowcasestheremarkablevisionand creativitybehindIndia'sfoodandbeveragesectorin 2025.Inanenvironmentthatischaracterizedbyquick changesinconsumerattitudesandstiffcompetition,the firmswehaveselectedtohighlightarestrongexamples ofwhatittakestomakeit.
Thesefivechoices—SalgarAmruttulyaChaha, AbsoluteBarbecues,MadrasPremiumCoffee,Mr. Idli,andTeasana—arenotjustsuccessfulcompanies, butatestamenttothestrengthofaclearvision,a profoundrespectforquality,andanunyielding commitmenttothecustomer,eachofthem,initsown way,hasbeenabletocraftanengagingidentitythat speakstotoday'sconsumer,whetherthroughthe preservationoftheintegrityofaheritagedrink, reimaginingacomfortfoodclassic,orcraftinga
memorablemealexperience,thesefirmshave demonstratedthatauthenticityandacompellingvalue propositionaretheendgameforexpansion.
Whatbringsthesevariedbusinessestogetheristheir capacitytomarrytraditionwithtechnology,heritage withinnovation,andlocaltastewithinternational standards,showinginsteadoffollowingtrends,these innovatorsarecreatingthem,makingtheirtalesasan inspirationtoallentrepreneurslookingtoleavetheir signature,leadingusinbelievingthattheirsuccessisa shiningexampleforthewholeindustry,demonstrating thatthroughpurpose,passion,anddedicationto excellence,itispossibletocreateabrandthatnotonly succeedsbutalsodefinesthefuture.
Sincerely,
Manish Bansal
Insights Success
BEHIND EVERY SUCCESSFUL PERSON IS A SUBSTANTIAL AMOUNT OF COFFEE.
— Stephanie Piro
Editors Note Meet Your Favourite Destinations a.k.a. The 5 Most Promising Food and Beverage Companies in 2025 The2025foodandbeveragesectorisadynamic
spacewheretraditionandinnovationcometogether andsingularconsumerexperiencesbecomethe focalpoint.Inthemidstofahighlycompetitive marketplace,somebusinessesaremakingasignaturemark bynotonlymarketingproducts,butalsocreatingaculture ofquality,genuineness,andinnovativevision.Thesearethe companiesthatnotonlyholdconsumers'attention,butalso setthedirectionoftheindustry
OneofthemostpromisingisSalgarAmruttulyaChaha,a brandthathasmadeacherishedIndianritualintoan upmarketexperience.Byemphasizingthedeepheritageand ritualoftea,ithasmanagedtofindadevotedfollowing.
AnotheronethatrankshighisMadrasPremiumCoffee foritsuncompromisingadherencetoquality Thecompany hasperfectedthetimelessSouthIndiancoffeeexperience, appealingtoarefinedpalatewithoutsacrificingtraditionin brewingmethods.Bothfirmsillustratethatevenina saturatedmarketplacewithsomanyglobalbrands,a compellingstoryfoundedongenuine,high-quality traditionaldrinkscanbeatickettosuccess.
Intheworldofdining,AbsoluteBarbecues(AB's)has turnedcasualdiningonitshead.Byitsinteractive,live-grill concept,theHyderabadchainprovidesamealbeyondthe meal;itoffersanexperiential,celebratoryexperience.This emphasisonexperientialdininghasdrivenitshigh-speed growthandgaineditastatusasadestinationofchoicefor familyandfriends.
Atthesametime,Mr.Idlihasturnedacomfortfoodstaple intoacontemporary,democraticbrand.Byreimagininga classic,ithasdemonstratedhowtotakeaclassicstapleand
reinventittosatisfytheneedsofabusy,modernlifestyle, demonstratingeventhemostbasicconceptscanbescaled withtherightvision.
Lastly,Teasanaembodiesthelatesttrendofwellnessorienteddrinks.Withitsvariedproductlineupandobvious focusonhealthanddiversity,thecompanyiswellpositionedtotakeadvantageoftheincreasingconsumer movementtowardsconsciousconsumption.Itspioneering methodtoanoldbeverageputsitatthecuttingedgeofthe industry'sdevelopment.
Thesefivechoices,honouredbyInsightsSuccessIndiaas 'The5MostPromisingFoodandBeverageCompanies in2025,'eachwithitsownvalueproposition,asshownin thefollowingpages,areareflectionofthevibrantand diversenatureofIndia'sfoodandbeverageindustry together
Gaurav PR Wankhade
Managing Editor
AMRUTTULYA CHAHA Ruling the Taste-buds of Tea-Lovers from the Six Indian States
The Role and Importance of a Functional Beverage in the Growth of Modern Food Industry
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Chief Operating Officer MEGHA MISHRA
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SAGAR LAHIGADE BHARAT PATIL
Absolute Barbecues
Madras Premium Coffee
Mr. Idli
Salgar Amruttulya Chaha Teasana
Prasenjit Roy Chowdhury, Founder
Varuntej Krishnamsetty Founder and Chairman
Mr Jitendra Bhoir, Director
Absolute Barbecues outlets in Hyderabad are wellknown for excellent and fast service, live grill, reasonable cost, large servings, comfortable seating area, family place.
Madras Filter Coffee is passionate about bringing the authentic taste of South Indian coffee to coffee lovers everywhere.
Mr. Idli is the best South Indian restaurant brand with more than a decade of experience serving authentic and contemporary delicacies of South Indian cuisine.
Dadu Salgar, Founder and CEO
Biswajit Tripathy, Founder and CEO
Salgar Amruttulya Chaha is a six states –Maharashtra, Goa, Karnataka, Andhra Pradesh, Gujarat, and Rajasthan – spanning F&B franchise with a network of 400+ outlets.
Teasana is a GMP certied, highest quality, symphony of avours, ranging from calming herbal infusions to invigorating green teas.
Cover Story Dadu Salgar Founder and CEO
Salgar Amru ulya Chaha
All-Favourite F&B Franchise Brand
Ruling the Taste-buds of Tea-Lovers from the Six Indian States
Salgar Amruttulya
Chaha has now blossomed into a brand with over 400+ outlets spanning six states and 500K+ cups sold daily.
Whiledreamingbig,everybig-heartedentrepre-
neurialaspirantispetrifiedoffailure.Infact, thefearoffailureisthebiggestroadblock responsiblefortheendofeventhegreatestoftheideasout there. The only way to overcome the fear of failure is to rise every time we fail and try again
Successhasneverbeenadestinationonereaches;itisa constantjourneyofpursuingexcellenceineveryideaand everydreamwewishtorealizewithallourhearts.That’s howarecreatedthebiggestbrandsintheworldoutoftheir humblybegunorganizationalendeavours.
Provingthatfailureisthefirststeptowardsthatsagaof successis ,sixstates– SalgarAmruttulyaChaha
Maharashtra, Goa, Karnataka, Andhra Pradesh, Gujarat, and Rajasthan –spanningF&Bfranchisewithanetwork of400+outlets.
GrowingfromtheRoots
Nowagain,breakingthemythofconventionalwisdomthat onlysomelegacy-honedbusinesspersoncancreatesucha powerfulfranchisebrandisasimple,honest,ethical,hardworking,andhumblestoftheaward-winningentrepreneurialspiritofDaduSalgar,theFounderandCEO.
AtrailblazingentrepreneurfromMaharashtra,India,and bornintoafarmer'sfamilyinadrought-proneregion, Dadu'sjourneyisatestamenttoresilienceandingenuity Startingasafarmerattemptingtocultivategrapes,hefaced earlysetbacks.Hetookonrolesasasecurityguardand venturedintosmall-scalebusinessessuchasselling sweetcornandsugarcanejuiceoncarts,nurseryplants,and woodentoys.Despiteinitialfailures,hisdetermination neverwavered.ItwasduringhistimeworkingasanATM guardinPunethatDaduconceptualizedtheideaofturning sellingteaintoaventurethatbeganasaseasonalexperimentandhasnowblossomedintoabrand with over 400+ outlets spanning six states and500K+cupssolddaily.
SalgarAmruttulyaChahahasgainedrenownforits premiumteaexperiencesettinganewbenchmarkinthetea coffeeindustry.Dadu'sjourneyinspiresaspiringentrepreneurstodreambig,embracechallenges,andpersistwitha clearvision.
APrincipledPathtoPerfection Sharingtheirvision,mission,andcorevalues,Dadusays, “The vision is to be the most favourite neighbourhood tea coffee shop in India. While our mission is to bring to our customers the best quality products with safety, innovation, value and services. We serve customers with pride and work with passion to deliver the brand promise.”
Dadu’sinspirationforsteppingintotheFood&Beverage industrycamefromhisownjourneyofresilienceand observation.Lifehadthrownmanychallengeshisway: unsuccessfulventuresinfarming,stockmarketinvestments, andsmallbusinesses.
Yet,Dadunevergaveup.WhileworkingasanATMguard inPune,henoticedhowteawasmorethanjustabeverage; itwasadailycomfortforpeoplefromallwalksoflife,a sharedmomentofconnection.
Dadurealizedthatteahadauniversalappeal,cuttingacross seasonsandcultures,andsawanopportunitytocreate somethingmeaningfulandlasting.Whattrulyinspiredhim wastheideaofbuildingabusinessthatnotonlyprovideda greatproductbutalsobroughtpeopletogether.
Withthatvision,SalgarAmruttulyaChahawasborna brandthatservesmorethantea;itservesmemories, warmth,connectionandemployment!
TheSalgarDistinction
Sharingtheiruniquesellingpropositions(USPs),Dadusays theyinclude:
*CraftedforConnoisseurs:Eachblendismeticulously curatedusingthefinesthandpickedtealeavesandcoffee
Success for us is about people empowering them to thrive while continuing to offer these opportunities in the future. beans,ensuringanexceptionaltastethatcaterstorefined palates.
*Farm-to-CupFreshness:“Sourced directly from sustainable farms, our tea and coffee offer unparalleled freshness, preserving the natural aroma and flavour in every sip.”
*ExquisiteFlavourProfiles:“Our premium blends are expertly crafted to deliver complex, well-rounded flavours with subtle undertones that make every cup a sensory delight.”
*EthicallySourced,SustainablyProduced:“We are committed to supporting local farmers and promoting sustainable practices, ensuring every cup you enjoy contributes to a better planet.”
*HealthandWellnessFocused:Infusedwithnatural antioxidants,Salgarteaandcoffeeblendsoffernotonly greattastebutalsohealthbenefits,keepingyouenergized andrefreshed.
*CustomizableExperiences:Offeringtailoredblendsand limited-editioncollectionstoprovideapersonalizedand exclusiveexperienceforallcustomers.
*UnmatchedConsistency:Advancedqualitycontrol ensuresthateverybatchmaintainsthesamepremiumtaste andquality,deliveringaconsistentlysuperiorexperience.
ExceptionalProductsandExcellentServices • ClassicTeas:Amruttulyachai/chaha,Blacktea, Lemonteahot&cold,etc.
• SpecialityTeas:Lemongrasstea,Jaggerytea,sugarfreetea.
• FlavouredTeas:Gingertea.
• Single-OriginCoffees:Specialtybeanssourcedfrom topcoffee-growingregions.
• SnackPairingsandComplementaryItems:Artisanal cookies,Bakarwadi,Toast,CreamRolls,dryfruit cookies,fingercake.
• SustainableInitiativesEthicallySourcedProducts: Transparencyinsourcingfromsustainableandfairtradefarms.
*Services BaristaTrainingPrograms-Professionaltrainingfor franchisepartnersandtheirstafftomaintainconsistent qualityandcustomerexperience.
CustomizableFranchiseModels-Kiosk,café,anddrivethrusetupstailoredtodifferentlocationsandmarkets.
~CommitmenttoQualityandConsistency • LeadingF&Bfirmsmustprioritizequalityand consistencyintheirproductsandservices.
• Customersexpectahighstandard,whetherit'sthetaste oftheirteaorcoffeeorthelevelofservicethey receive.
• Ensuringthateveryproductmeetstheseexpectations buildstrustandloyalty.“To achieve this, we source premium ingredients from trusted suppliers and implement stringent quality control measures.”
• “Our training programs ensure that every team member adheres to the same high standards, ensuring consistency across all our locations.”
• “We also leverage technology to track product quality in real-time and make adjustments quickly if needed.”
~InnovationandResponsivenesstoTrends • InacompetitiveindustrylikeF&B,afirmmust demonstrateinnovationandtheabilitytorespondto evolvingconsumerpreferences.
• Beingabletoadapttonewtrends,whetherthat’s health-focusedbeverages,sustainabilitypractices,or uniqueflavourcombinations,iscrucialtostaying ahead.
• “We continuously research market trends and engage with our customers to understand their changing needs.”
• “Our product development team is always experimenting and developing new blends, flavours, and beverages, ensuring that our menu evolves alongside consumer preferences.”
• “We also integrate new technologies in our operations, from digital ordering systems to advanced brewing techniques, to maintain a cutting-edge customer experience.”
~Customer-CentricServiceandExperience • AleadingF&Bfirmmustfocusondeliveringan exceptionalcustomerexperiencethatgoesbeyondjust theproduct.
• Adeepunderstandingofcustomerneedsanddelivering personalizedservicefostersloyaltyandcreatesa memorablebrandexperience.
• “We aim to exceed customer expectations by offering personalized recommendations and a tailored experience.”
• “Our staff is trained to engage with customers actively, making them feel valued and heard.”
• “Our goal is to create an environment where every visit feels like a special experience, which keeps customers coming back.”
• “Each of these qualities, innovation, and customercentric service is essential for growth strategy, and we continually strive to embody them in every aspect of our business.”
TheIncredibleTasteofSuccess ThesuccessoftheSalgarAmruttulyaChahahasbeen incrediblyrewarding.Dadusays,“It has helped us not only improve operational efficiency but also elevate our brand to new heights.”
• It’saperfectexampleofhowtheycontinuouslyseek innovativesolutionstoenhancethequalityoftheir productsandtheexperiencetheyoffertotheir customers,headds.
• “We believe that innovation is key to staying relevant in today’s fast-paced market, and this initiative has set the foundation for many more exciting projects to come.”
Starting in F&B is hard work, but with the right approach, it can be very rewarding. Stay focused, be patient, and don’t give up easily. • Daduensuresthattheirfocuswillalwaysbeon deliveringexcellencewhileremainingtruetotheir missionofbringingpeopletogetheroveraperfectcup ofteaorcoffee.
“At the heart of our mission is not just offering exceptional tea and coffee but also making a meaningful impact
by creating over 12,000 jobs and empowering individuals to pursue their entrepreneurial dreams. This milestone reflects our commitment to fostering economic growth and providing opportunities across various communities,”he adds.
*CreatingJobs:
• DaduandteamSalgarareproudtohavecreatedjobs acrossvariousroles,suchascafés,distribution,and management.
• Eachpositionofferscompetitivewages,asupportive workenvironment,andopportunitiesforcareergrowth.
• Manyemployeeshaveadvancedintoleadership positions,atestamenttothestrengthoftheteam.
*EmpoweringEntrepreneurs:
• Throughitsfranchisemodel,Salgarprovidesaspiring entrepreneurstheopportunitytoopentheirownteaand coffeeoutlets.
• Itofferscomprehensivetraining,operationalguidance, andmarketingsupporttohelpthemsucceed.
• Thisinitiativeenablesindividualstotakechargeof theirfutureandgrowtheirownbusinessesundera trustedbrand.
Daduinsists,“By creating job opportunities and enabling entrepreneurship, we’ve helped countless individuals transform their lives. Success for us is about people empowering them to thrive while continuing to offer these opportunities in the future.”
FromGrittoGrowth:HowSalgarBrewsOverHalfa MillionCupsDaily
AfailedgrapefarmerturnedATMguardisnowtheforce behind500,000+cupsofteaserveddaily—andhe'snot slowingdown.
Salgar,therapidlygrowingbrandknownfordelivering morethanjustacupoftea,hasfaceditsfairshareof hurdles.ButasDadu,thebrand’sfounder,putsit:
“Tough times built our backbone. Every challenge taught us how to serve better.”
Inthissection,welookathowSalgartackled—and continuestotackle—thekeyobstaclesinbuildinga franchise-ledbeveragepowerhouse.
FacingtheHeat:10MajorChallengesSalgarHas Overcome
1.MarketOvercrowding
Then:Breakingintoanalreadysaturatedteaandcoffee segment.
Now:Competingwithawaveofnichebrandsandcurated beverageexperienceswhilestayingrelevantandunique.
2.ConsistencyinEveryCup
Then:Qualityvariedwitheverybatch.
Now:Maintaininguniformtasteacross400+outlets continuestobeanongoingmission,despiteimproved sourcing.
3.EvolvingCustomerTastes
Then:“Wedidn’tfullygrasphowdifferentpeople’s preferencescouldbe.”
Now:Keepingupwithtrendslikeoatmilk,immunityteas, andsugar-freeblendsrequiresconstantinnovation.
4.SupplyChainStruggles
Then:Settingupareliablebackendwasdifficult.
Now:Globaldisruptionsandrisingingredientcosts regularlyaffectpricingandavailability.
5.CapitalCrunch
Then:“Fundingourdreamfeltoutofreach.”
Now:Scalingresponsiblystilldemandssignificant investment—andinvestorconfidence.
6.WinningConsumerTrust Then:Gainingvisibilityandcredibilitytooktime. Now:“Aswegrow,stayingtransparentandhonestwith customersismoreimportantthanever.”
7.ScalingWithoutSlipping Then:Growingoperationsriskedqualitydrops. Now:“We’re constantly working on smarter systems to ensure quality doesn’t suffer as we scale.”
8.PeoplePower Then:Hiringpassionate,trainedstaffwasdifficult. Now:“Keeping great people motivated in a competitive job market is one of our biggest focuses.”
9.HealthTrends Then:Navigatingemerginghealthtrendswasdifficult. Now:Keepingupwithfast-changinghealthtrends,like plant-basedalternatives,continuestobeachallenge.
10.Sustainability Then:Sustainabilitywasn’taswidelyprioritized. Now:Meetingrisingdemandsforeco-friendlypractices andethicalsourcinghasbecomeessentialbutchallenging.
Daduacceptsthatwhilethesechallengeshavepushedthem toevolveandinnovate,“They also fuel our passion to keep improving and adapting to the changing landscape.”
ConstantTeamEmpowerment At ,Daduandhisteambelievetheirworkforceisthe Salgar truebackboneoftheirsuccess.Fromtheoutset,Salgarhas cultivatedaculturewhereemployeescangrow,develop theirskills,andfeelempowered. Thecompanyfostersthis environmentinsevenkeyways.
First,Salgarprovidescontinuouslearninganddevelopment opportunities,offeringongoingtrainingprogramsfrom baristatrainingtoleadershipdevelopmentcoursesinvesting inteamgrowthtofacilitatecareeradvancement.
Second,Salgarbelievesininternalpromotionsandclear growthpathways,ensuringemployeesunderstandthe potentialforadvancementwithinthecompany,whether
fromjuniorpositionstomanagementoroperationsto strategicleadership.Thistransparencymotivatesthemto pursuetheircareergoals.
Third,Salgarempowersemployeeswithdecision-making authority,trustingthemtotakeownershipoftheirworkand givingthemautonomytomanagekeyaspectsoftheirroles. Thisempowersthemtothinkcritically,solveproblems,and takeprideintheircontributions.
Fourth,Salgaremphasizesbothconstructivefeedbackand regularrecognition,ensuringteammembersknowtheir hardworkisvaluedandrecognizednotjustforsuccesses butalsoforeffortstoimprove.
Fifth,Salgarfostersaninclusiveandsupportiveenvironmentwhereeveryteammemberfeelsheard,respected,and supported.Byvaluingdiverseperspectivesandexperiences, thecompanycreatesanenvironmentthatencourages collaborationandgrowth.
Sixth,Salgarunderstandsthatwell-roundedemployeesare moreengagedandproductiveand,therefore,promotea healthywork-lifebalance.Whetherthroughflexiblehours orpaidtimeoff,thecompanyensuresemployeeshavethe timeandspacetorecharge.
Finally,Salgarencouragesemployeestocontributenew ideas,whetheraboutnewproducts,customerservice strategies,oroperationalimprovements.Thecompany activelyseeksandsupportsinnovationsthathelpitgrow, givingemployeesasenseofownershipandprideinshaping itsfuture.
Byprioritizingskilldevelopment,empoweringemployee growth,andcreatingacultureofrespectandinclusion,
At the heart of our mission is not just offering exceptional tea and coffee but also making a meaningful impact by creating over 12,000 jobs and empowering individuals to pursue their entrepreneurial dreams. brandSalgarensuresitsworkforceismotivated,loyal,and readytocontributetothecompany'scontinuedsuccess.
TechthatServes:SmarterKitchens,HappierCustomers AsaleaderwithexperienceintheF&Bindustry,Daduhas witnessedfirst-handhowtechnologyisreshapingthe landscape,makingoperationsmoreefficient,making customerexperiencesmorepersonalized,andmakingthe entireindustrymoresustainable.
Salgarisn’tjustabouttea—it’saboutinnovationbehind thecounter.Here'showthebrandisintegratingnext-gen foodtechtooptimizeoperationsandelevatecustomer experience:
• AutomatedFoodPreparation:Robotshelpwith repetitivecookingtasks,ensuringspeedand consistency.
• PersonalizedOrders:Customerdatadrivescustom recommendationsforatailoredteaexperience.
• TouchlessService:QRcodesandmobilepayments streamlinetheprocess.
• Voice+ChatOrdering:Orderingthroughvoice assistantsandchatbotsbringsultimateconvenience.
AdvisingAspirants StartingintheF&Bindustrycanbeexcitingbut challenging.Dadu’ssimple,honestadviceforaspiring entrepreneursis
1. UnderstandYourMarket:Knowwhatpeopleinyour arealiketoeatanddrink.Indiaisdiverse,andtastes varyfromplacetoplace.
2. StartSmall:Testyourideasonasmallerscalebefore expanding.Startwithafewcustomers,learnfrom them,andthengrow
3. FocusonQuality:Makesureyourfoodanddrinksare alwaysgood.Consistencymattersmorethananything.
4. WorkHard:Bereadyforlonghours.Runningan F&Bbusinesstakestimeandeffort,especiallyinthe beginning.
5. BuildRelationships:Goodrelationshipswith suppliers,customers,andstaffarekeytosuccess.
6. StayTruetoYourBrand:Keepupwithtrends,but don’tforgetwhatmakesyourbrandunique. Authenticityisimportant.
7. WatchYourFinances:Keeptrackofyourexpenses anddon’toverspend,especiallyinthebeginning.F&B businessesneedcarefulfinancialplanning.
8. UseTechnology:Useappsorsystemstohelpmanage orders,inventory,andcustomerpreferences. Technologycanmakethingsrunsmoothly
9. ListentoYourCustomers:Customerfeedbackis priceless.Ithelpsyouimproveyourproductsand services.
10. BeResilient:TheF&Bindustrycanbetough.Be readytofacechallengesandlearnfromyourmistakes.
“Starting in F&B is hard work, but with the right approach, it can be very rewarding. Stay focused, be patient, and don’t give up easily For any other franchise information, you can directly communicate with us.”
Lookingahead,Dadu’svisionforthecompanyisto continueleadinginqualitywhileexpandingSalgar’sreach acrossIndia.Hesays,“We aim to create a lasting impact on India’s food landscape by offering authentic, delicious, and sustainable products that cater to these communities,” beforeconcluding,“With a focus on innovation, sustainability, and customer-centricity, we aspire to be a trusted brand.”
AN OVERVIEW ON THE EVOLUTION AND THE DEVELOPMENTS IN NEXT-GEN FOOD INDUSTRY Thefoodsystemaroundtheworldistransforming verydeeplyandquickly,propelledbythe convergenceofdemographicexpansion,climate change,resourcepressures,shiftsinconsumptionpatterns, andtechnologicaladvancements.Thatchangegivesbirthto thenext-generationfoodindustry-avibrantsectorwiththe potentialtocreatemoresustainable,healthier,more efficient,andbetter-suitedwaysofproducing,processing, andeatingfood.Thisnewworldtranscendsconventional agricultureandfoodprocessingandleapfrogsinto breakthroughscienceandtechnologytorethinkthewaywe connectwiththefoodweeat.Thenext-generationfood industrytechnologiesarenotbuild-outsincrementally;they areaparadigmshiftinthewayweconnectwith nourishmentandtheplanet.
Themostnoteworthyshifttotheemergingnext-generation foodworldisprobablytherapidexpansionand diversificationofalternativeproteins.Promptedbythe desiretogetconventionalanimalagriculturemore sustainable,byethics,andbywellness,plant-based alternativeshavemovedfromspecialityitemsto commonplaceessentials.Businessesareusingcutting-edge foodsciencetodevelopplant-basedmeat,dairy,andegg productsthatcloselyresembleanimal-basedversionsin taste,texture,andnutritionalperformance.Beyondplants, thereisincredibleinnovationininsectprotein,highly sustainableandhigh-densitytypes,andprecision fermentation,wheremicroorganismsarefermentedtoyield preciseproteins(suchaswheyorcasein)withoutraising animals.Thesetechnologiesarereallyredefiningthe landscapeofproteinandofferingconsumersincreasingly morechoicesthatalignwiththeirvaluesandnutritional requirements.
Success Flavours Besidestheemergenceofalternativeproteins,cellular agricultureisrevolution-alteringcolumnofthenextgenerationfoodrevolution.Thisemergingindustryentails cultivatingmeat,fish,anddairydirectlyfromanimalcells withoutraisingandslaughteringanimals.Evenwhenitis stillinitsfirststageofcommercialization,culturedmeatis abletoutilizemuchlesslandandwater,emitless greenhousegases,andhavefewerrisksofzoonotic diseases.Itisworkingroundtheclocktorampup production,bringpricesdown,andofferproductsthatare justthesameastraditionalones.Thistrendhasthecapacity totransformtheproteinvaluechainsignificantlyandbring inasustainableandethicalmeansofmeetingtheevergrowingglobaldemandforanimalfoods.Technological integrationistheseconddistinguishingfeatureofthefood industryinthefuture.
Artificialintelligence(AI),machinelearning,andbigdata analyticsarebeingimplementedalongtheentirefoodvalue chainfromfarmtofork.Infarming,AI-powereddronesand sensorsarefacilitatingprecisionagriculture,optimizing fertilizing,irrigation,andpestmanagement,andthus preventingwastageandincreasingyields.Predictive analyticsisappliedinforecastingdemandfromconsumers, preventingfoodwastage,andstreamliningsupplychain logistics.Automationandroboticsinprocessingplantsare automatingtheprocess,maintainingfoodsafety,and minimizinginterventionbyhumans.Furthermore,AIplays acrucialroleintailoringnutritionbystudyingindividual dietaryrequirements,genomicdata,andwell-being objectivestosuggestpersonalizedfooddietsandfood items,aconceptualchangefromuniversaldietary recommendations.Fosteringsustainablefoodproductionis atthecoreofthecultureofthenew-foodgeneration.
Controlledenvironmentagricultureandverticalfarmingare becomingincreasinglypopular,inwhichcropscanbe grownyear-roundinthecitywithsignificantlylesswater andlandthantraditionalfarming.IndoorfarmsutilizeLED growlights,hydroponics,andaeroponicstoprovideideal growingconditionswithlittletonopesticideuse.Besides production,muchfocusisplacedonfoodwastereduction throughoutthesupplychain,fromintelligentpackagingto delivertheshelflifeaslongaspossibletocreative upcyclingofthegeneratedfoodwasteintodesired ingredients.Circulareconomythinkingisoneofthetypical featuresofthenextgenerationoffoodcompanieswiththe goaltoreducetheenvironmentalimpactandtomakethe mostoftheavailableresources.Consumers'needfor transparency,traceability,andethicalsourcingisoneofthe mostimportantdriversofchangeforthenext-generation
foodmarket.Blockchainalsoturnsouttobeacompelling tooltodeliverend-to-endtraceabilityoffoodssothat consumerscanauthenticatetheorigin,processing,and historyoffood.
Thisgreateropennessgainspeople'strustandenables consumerstomakemorevalue-baseddecisionsontheir environmental,animalorhumanrights,orlaborvalues. Brandsareincreasinglyembracing"cleanlabel" philosophies,fewerprocesses,andcleaneringredients,allat consumers'requestsfornaturalandwholesomefoods. Second,thenewfoodindustryisseeingfunctionalfoods andindividualizednutritionexpand.Consumers increasinglyexpectfoodthatmeetsnotonlythetastebuds butalsoconferssomehealthbenefit,suchassupportinggut health,brainfunction,orimmunefunction.
Itisdrivinginnovationintheguiseofingredientssuchas probiotics,prebiotics,adaptogens,andfunctional micronutrients.Businessesareleapingonthenutrigenomics bandwagontoprovidedietadvicethatiscustomizedtoa person'sgenes,invitingamedicinebytheplateinthe future,customizedtoindividualbiologicalrequirements. Over-individualismisagiganticleapawayfrom reductionistone-size-fits-alldiets.Thefast-motionmovieof innovationandsimultaneityoftheseoccurrencesportendan end-to-endrevolutionofourfoodsystems.Thenewfood industryisnotjustaboutsingularbreakthroughs;it'sa systemsthinkingwayoffeedingamorepopulatedworldin anenvironmentallysecure,economicallyviable,andhealthy wayforhumanhealth.Thechallengesarereal,from approvalstoregulationtoconsumeracceptanceand commerciallyviableproduction.
Butallthatscience,innovation,andcapitalthatgointothat spacebringustoadaywhenourplateswillbequite unusual,fulloftasty,healthy,andsustainablefoodthatuntil nowexistedonlyonthepagesofsciencefiction.The unstoppablemarchtoprogressofthenext-generationfood industrypromisesusahealthier,morerobust,and sustainablefoodfutureforeveryone.
https://insightssuccessindia.com/magazine/
Varuntej Krishnamsetty Founder and Chairman
Madras Premium Coffee
Beginningabusynewdaywithahot,fumingcupof
authenticfiltercoffeehasbeenaroutinefor millionsofpeopleinIndiaandworldwide.Coffee setsinthemoodwiththearomaofitsfumingfrothcatching theattentionofeveryburdenedsoul.Thetasterefreshesthe mindandappealsdeeplytothepersonalityoftheconnoisseurs.Undoubtedly,ithasgainedrapidpopularityoverthe lasteightdecadessinceitwasintroducedandpopularized byIndiancoffeehousesinthemid-1940s.
Coffeeisrelishedatalmostanyhourofthedayasithasan energeticeffectgivingthebestofthetasteofdeepclassic andauthenticcoffee.Asanactivepartofthedailyroutine, filtercoffeehasbeenanactivemenuitemforgatherings, officemeetingsandcelebrations.
Withmanyrestaurantsandoutletslookingatcoffeeserving asjustanotherbusiness,authenticfiltercoffeehasbeen ignored.Tosatiatethetastebudsofpassionatecoffeelovers bybringingbackthatgenuinefilteredbrew,Madras PremiumCoffee’sFounderandChairman,Varuntej Krishnamsetty,beganhisventure.MadrasPremium providesthebestbrewedauthenticfiltercoffeeinChennai.
TheSagaofTaste MadrasPremiumCoffeeisamulti-chainofcoffeeshops, specializinginfiltercoffee.Ithasawiderangeofoptions availableonthemenutoattractallagegroups.Varuntej states,“Westronglydesiretoservethebestfiltercoffeein India.”FinestqualitycoffeebeansfromtheKodagu plantationontheWesternGhatsareprocured,roastedand groundmixedwellwithchicorytoenhanceitsstrengthin taste.
Hefurtherstheyspecializeinservingthefiltercoffeeinan ancientmethodinabrasscupwithmilkfrothaddedonits top,servingthebestAuthenticfiltercoffeewithagood ambienceandwithacompleteelectricsetup,makingthem standunique,asIndiahastherateofmostunemployed youthcanmakethementrepreneurswithalowinvestment andnochefbusinessmodel.
ARobustBusinessModel MadrasPremiumCoffeeisabrandthatsellscustomers strong,authenticfiltercoffeeatanaffordableprice.Itoffers moreflavoursincoffeeandabusinessmodelthatcould helpthefranchiseesustainforalongerperiodthanany franchiseebychoosingthekioskmodel.Varuntejadds,“We makeanexclusivityforthefranchiseeatTwoKmeach.”So eveniftheymustvacatetheexistingplaceandshiftthe outletwithanominalcost,theycanstarttheirbusiness withintheirfixedlocation.
Themainaspectofchoosingtheirfranchiseeisthe appearancetheymake,thefresh,authenticfiltercoffee taste,andtheprocessofmakingcoffeesimplewithfixed measuringunitsofformulaeusingelectricmachinery The companywillprovideeverything,likegivingthefranchisee akioskunit/shop,machinery,interiors,kitchensetup, ingredients,andtrainingsothattheycancompletelyreduce theburdenandmainlyfocusonbusiness.
TheVisionaryLeadership Drivenbythepassionforofferingdifferentsolutionstothe needsofthepeople,Varuntejbeganthisuniqueventure.He said,“Itallstartedin2020,afterthelockdown.
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Ihadtoclosemyfamilybusinessforsuchacrisisatthat time;despitestayinginthehouseforsuchalongtime,my confidencehasdried,andIcan’tchoosemycapabilitiesof whattodoandhowtosurvive.”So,Varuntejdecidedto travelallaroundthecountrytoexplorehimself.Hesaysour countryisveryroutedtohaveteastalls.However,hedid notfindcoffeetastedthatgoodthroughouthistrip.
Indiahasaverylargemarketcapwithnocultural differencesamongthepeople.Morethan50%ofpeople arelikelytohavecoffeeasaroutineinthemorning.But theylefttheoldmethodofhavingfiltercoffee,addingthe freshlybrewedbeanswithhotwatertoextractthedecoctionandhotboilingmilkinabrasscupwithfrothonitstop.
“Ithoughtofstartingacoffeeshopinakiosksetup,ofno chefrequired,byusingmilkpasteurizerandcoffeefilter completelyelectric,”hesays.
EmpoweringTechnologies
Beingamodernandtech-savvyprofessional,Varuntej identifiesthattheroleoftechnologyisveryimportantin regularandcommerciallives.Hementionsthattheirstartup hastakenasteptowardsamoreenvironment-friendly approachastheworldbattlesclimatechange.Theydonot relyoncookinggas.Theirkitchenequipmentisbasedon electricalappliances.Thisapproachoffersamuchcheaper investmentandmaintenanceoption,ensuringhigherprofits andahassle-freeworkingexperience.Also,theyencourage akiosksetupwhereverpossiblefortheiroutlets.Their kioskscanbeeasilyshiftedtoanotherlocationifneeded. Theyaredesignedusingthelatesttechnologiestoprovidea convenientbusinessspaceandensureawonderfulcustomer experience.
Fromsecuringthebestcoffeebeanstoproperlyroasting, grinding,testing,andtastingthem,MadrasPremiumhasa dedicatedteamofR&Dexpertsworkingtokeepthe standardshighbyadaptingnewtechnologies.
CounteringChallenges,Innovatively AccordingtoVaruntej,challengeshavebeenthestepping stoneswhichmadethemresilientandstronger.Hesaysthat initially,theyofferedmorequantityandquality110mlof coffeeforalowcostof₹20withoutmakingitpollutedwith water,whiletheothercompetitorsoflessquantity90ml mostlymilkmixedwithwater1/4th.Milkcosthasnever risenbeforethehikeof₹14perlitrefromthepast15years, andtheRobustaplantationhasevenraisedthepricetothe sky
Madras Premium Coffee is a brand for selling strong, authentic ilter coffee at an affordable price to the customers.
Sotheydecidedtomaintainhigh-qualitystandardstoserve customersthebestauthenticfiltercoffeetasteratherthan cuttingdowntheprofitmarginsoftheentiresupplychain byincreasingthevariantsinservingthecoffee.
Theydecidedtoservethecustomerawiderangemenulike ₹20inapapercuptoreduceby10mlandmakingit100ml andthesamequantityof110mlwiththeancientmodelof thebrasscup,whichcouldbeservedasperthecustomer interest.Thatpushedthemalotintheprofit-makingofthe franchiseemodel,andbyincreasingthevariantsbutnot reducingthequalityandquantity,theymadecustomer satisfactionwiththesamecost-effectivepricingmodel.
GuidingWords
Speakingasadvicetobuddingprofessionals,Varuntejsays thatbusinessislikehardshipsinkingintheocean,likehow muchhardworkyoumayputtosailtheship,butitgoes whicheverdirectionthewindcomes.Butattheendofthe day,youmuststabilizeallthecircumstancesonyourskills tosurviveinthepresentscenario.
Entrepreneurshipisnotrocketscience,butyouhaveto maketherightdecisionattherighttimeattherightplace, irrespectiveofthesituationwhatitmightbe.Owning MadrasPremiumCoffeeshopisagoodthing,butthe specialskillinyouiswhatmakesyoustandseparate.In theirbrand,theymadeabusinessmodeltogethighreturns, andeveniftheylostthebusiness(fewersales)inthatplace, theycouldshiftthattoanotherplaceandagainstartselling coffee.Varuntejprefersyouthtomanagetheirownmake coffeesotheycaneasilyknowtheprocess,reducethe maintenancecost,andneverfaceloss.Healwayssuggests theyoungergenerationwhoarewillingtobecomeentrepreneursmusthavethecouragealwaysbutdon’tloseconfidenceinthemselvesnomatterwhat.
Takerisks;withoutrisk,nopersonsucceeds,butitmustbe acalculatedrisk.Theyoungergenerationisthefutureofthe brightIndianeconomy.Havinganideaandbringingitto realitymeansyouspendsomuch,riskingeverythingand doingallthehardwork.Likesomewise,youmustgive timetoyourparents.Havingasuccessfulcareerandleaving yourparentsalonedoesn’tmakeyouahuman.Itwouldbe bestifyoualwayscaredforthem,shouldertoshoulder,in theirwell-being.Youmustmaintainawork-lifebalance.
“Workislife,butyouhavetoknowwhatyouareworking oninlife.”
RisingwithCommitmentandQuality Envisagingafutureofbestqualityandvariety,Varuntej disclosesthattheywanttoaddbreakfasttothemenuina lessvariantmodelinfuturesothefranchiseecansetupthe outletataverylesscostbyservingonlytheidleandcoffee atakiosktothecustomers.Itcouldhelpthecustomer reducethewaitingtimeatbigrestaurantsandhotelssothey canreachtheirbusinessorofficeontime.
MadrasPremiumCoffeehasestablished58franchised outletsacrossIndiawiththehelpofreferencingandmouth publicity.Forthenextfinancialyear,theyareexpecting500 outletsacrossIndia,revealsVaruntej.“Ourgoalisto establish4000franchiseoutletsineverycornerofIndiain thecomingyear,”heconcludes.
The Role and Importance of a Functional Beverage in the Growth of Modern Food Industry Themodernfoodbusinessisintheprocessofaradical transformation,drivenbyshiftingnutritionalneedsforhealthier, convenient,andpersonalizednutritionalsolutions.Inthemidst ofthevolatilebusinessworld,dominancebyfunctionalbeverageshas emergedasadecisivefactorwithpowerfulimpactontrendand achievingrecord-breakinggrowth.Asopposedtotraditionaldrinks, whichprimarilyofferhydrationoroverallcaloricintake,afunctional drinkhasextraingredientsintendedtocreateaspecifichealthimpacton topofbasicnutrition.Thecategoryincludeseverythingfromsportsand energydrinkstofortifiedwater,probiotics,andcalminginfusions,all intendedtofulfillparticularhealthneedsandlifestylepreferences.Itisa keypartoftheknowledgeofthefutureofthefoodbusiness.Oneofthe primarycausesoftheneedforafunctionaldrinkistheglobalfocuson healthandwell-being.
Theyarebeingmoreproactiveabouttheirwell-being,searchingfor preventionaswellaswaysofmaximizingtheirwell-beingthroughdiet.
Theyareabandoninghigh-sugarcolasandadditivesforbeveragesthat trulydosomething,whateverthatmightbe...betterdigestivehealth, healthyimmunesystem,clearerconcentration,bettersleep.The possibilitiesforinnovationinthemarketthathavebeenunleashedby thisconsumerconsciousnessarevast.Brandsaretakingadvantageof
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thistrendbyaddingvitamins,minerals,adaptogens, nootropics,prebiotics,probiotics,andotherbioactivesto theirliquidproducts,henceofferingitevenmore convenienceforconsumerstoaddtotheirdailynutritionin anenjoyableandeasymedium.Inaddition,theconvenience thatfunctionalbeverageofferscannotbeoveremphasized. Astimekeepsgettingmoreandmorehecticinthemodern world,individualsareshortontimeandneedinstantaneous, grab-and-goitemstonourishtheirhealthrequirements. Ready-to-drinkfunctionalfooddrinkistheidealcompanion tothiswayofliving,providingafastandconvenientwayof consuminghealthyingredientswithouttakingthetimetogo throughthetroubleofpreparingsupplementsorcomplex foods.
Thisconvenienceaspectmakesthemhighlypopularamong workingindividuals,athletes,students,andanyoneelse seekinganinstantdoseofnutritionorsoughtphysiological effect.
Thesingle-servepackagealsoprovidesportioncontroland convenience,andthustheyarehighlypopularversusother supplements.Theabilityofafunctionaldrinktomeet specializedmarketsandcustomizednutritiontrendsalso meansitsverycriticalrole.Aswithcontinuousdiscovery withgenetics,microbiomes,andemergingmetabolic responses,thedemandforpersonalizeddietarytherapyis growing.Thefunctionalbeverageindustryisrelativelyfast totakeadvantageofthesemicro-trends.Businessescan launchdrinkstargetedtospecificpopulations(e.g.,elder care,paediatricswellness),aspecifichealthcondition(e.g., bone,jointcomfort),orevenaspecifictimeofday(e.g., morningboost,eveningrelaxation). Thislevelof personalizationanddeliveryoffocusedbenefitisdifficultto achievewithtraditionalfoodsandplacesthefunctional beverageatcenterstageofthetrendtowardindividualized nutrition.
Thefunctionalbeveragescategoryisalsoahotbedof innovationforingredientscienceandflavorcreativity.To attempttodeliverbenefitwithprecisionyetwithoutbeing unpleasant,companiesconstantlyseekoutnewingredients, newerextractiontechniques,andmoresophisticatedflavor masking.Thispushesfoodsciencetothelimits,which createsinnovationsthatcanbetransferredintoothersectors ofthefoodindustry.Competitioninthissectordrives continuousresearchanddevelopment,whichproducesa higherquantityofhigh-tech,high-quality,andinnovative productsthatconsumersdesire.Fromessencesoffar-off superfoodstocutting-edgesynthesizedingredients,the innovationdoesnotendhere.
Thewayafunctionaldrinkcanimpactuniversesofretail andsupplychainisalsoprofound.Itspopularityhas spawnedanincreasingmarketforvalue-addedingredients, advancedbottlingtechnology,andinnovativepackaging thatmaintainsingredientefficacyandconsumer attractiveness.Retailersaregivingthemaneverlarger percentageofshelfspace,oftencreatingspecial"wellness" aisles,becausetheyrecognizethestrongconsumerinterest andsalespotential.Thisretailstrategyandsupplychain realignmentisatestamenttothissegment'songoing importance.Second,thelong-marginprofitabilitytiedto specialtyfunctionalbeveragesmakesthemprofitableto manufacturers,therebyprovokinginvestmentandmarket expansion.Third,marketingandbrandingforafunctional drinkareexceedinglyhigh-tech,andthisinturngives impetustooverallprogressinnewfooddevelopment.
Thebrandsconveyspecifichealthbenefitsinclearlabeling, precision-targetedpromotions,andeducationaladvertising. Theyuseonlinemarketing,influenceralliances,andsocial mediatospeakdirectlytoconsumerswhoarehealthfocused,buildingcommunitiesarounduniquehealthgoals. Thisfocusonbenefit-basedmessagingeducatesconsumers, broadenstherelevanceofdietasadeterminantofhealth, andencouragesactiveactioninhealth,thuspropellingthe marketforhealth-orientedfoodproductsoverall.In conclusion,thefunctionaldrinkisnotafad;itisa formativeforcethatisreshapingthefoodindustrytodayto alevelbeyond.Itsabilitytoaddresstherisingdemandfor consumerhealth,convenience,customization,andlongtermwellnessmakesitanessentialcategory.Bypushing theboundariesoffoodscience,spurringingredientand processinnovation,andinformingretailstrategy,functional beverageisnotonlycommandingconsiderablemarketplace share,butitisalsodrivingthebroaderdirectionofthe industry'sfoodmakingandfoodeating,andassuchisan essentialpartoftheindustry'sshort-termandlong-term growth.
TeahaspiquedtheinterestofIndiansasarefreshing
andrevitalizingbeveragesinceitwasintroducedby theBritish.Asaresult,love,passion,andafan followingforthishumbledrinkcouldbefoundinevery stratumandlevelofsociety.
Thereiseverythingartisticallyobsessiveaboutmakingtea accordingtothedemandofthelocalseason,changingits flavourwiththechangingweather,cultivatedinthehilly areasofnorthernIndia,andbrewedandservedworldwide. ThatishowTeasanawasfounded,accordingtoits FounderandCEO,BiswajitTripathy,aninventorfrom Bhubaneshwar,Odisha.
Teasanawasbornefromaloveofgoodtea.Achildhood spentinsmalltownsandwithhisgrandparentsintheir villageexposedBiswajittotheauthenticwayofmakingtea –addingherbsbasedontheseason.“Be it haldi (turmeric) and ginger in monsoons, tulsi (holy basil) and honey in winter, ‘palasa (Butea gum)’flower in summer – I saw it all as a child,”hesays.
Further,believeitornot,itwasthebeautifulandartistically craftedrosegardeninhisparents’homethathewas besiegedwiththeideaofblendingthedivinearomaoffine rosepetalsintherefreshinglyfragranttealeaves.
Hisfirstexperimentwasasmallcatastrophe.ButBiswajit wasnotonetobeputoff.Hecarriedonundaunted;his passionandconvictionservedhimingoodstead,andinno time,hecameupwiththatperfectequationbetweenrose petalsandtealeavesthatlefttheteaconnoisseurinhim proudandelated.
Hand-Blended Tea’s Wafting Aroma Warming Your Senses and Soul “I wanted to share this magical potion with my friends and relatives, and as a result, I was flooded with requests for more. I was then inspired to try more blends with other flowers and herbs. And thus began the journey of Teasana….at first in my neighbourhood, then in my city, and now, making steady inroads into the international market,” saysBiswajit,whograduatedwithadegreeinComputer Sciencein1990,whenComputerswereweavingtheir magicinOdisha.
Aftergraduation,heworkedforvariousorganizationsin differentcitiesacrossIndia.Busywithfamily,friends, photography,andart,hehadnotimeforanythingelse.
“Sometimes you wait for a long time, and nothing happens, but sometimes things happen when you are least prepared for it,”hesays.
Whenhiscallingcame,andthetimingwasperfectfor pursuinghispassionfortea,heembarkedonthisjourney. Fortunately,hewasalreadyintheplacebestsuitedforhis dreams–backhomeinBhubaneswar
Anever-say-dieattitude,theabilitytofacefailureand overcomeit,thewillingnesstotryeverythingpossible,and theconstantsupportofhisfamilymadeitpossiblefor BiswajittoriskeverythingandstartTeasana.Hehadjust setuphistastingcenterwhenthepandemicstruck.Yet,he hascontinuedtowrestlewithnumerouschallengesand emergedvictorioussinglehandedly
Biswajit’sexclusivelyexcitinginterviewwiththe Insights Success teamisgivenherein. The 5 Most Promising
Made from ingredients sourced from the best gardens across India, Teasana makes authentic hand-blended tea with unique flavours and uncompromised quality. Please,briefouraudienceaboutTeasana’sUSPsand howyouarecurrentlypositionedasoneofthebestTea &Coffeestartups.
Eventually,aftermorethantwodecadesinthecorporate sector,Isawanopportunitytoquitmyjobandstart workingtowardmypassion;Igrabbedthechancewithboth hands.
BiswajitTripathy, Founder and CEO
TellusmoreaboutTeasana’sofferingsandaspectsthat makeitstandoutinthecutthroatcompetition.
Teasana,derivedfromtheFrenchword‘Tisane (herbtea), andaplayonthewords’Tea and Asana,directlyreferto ourUSPs-herbs,wellness,andgoodhealth.Madefrom ingredientssourcedfromthebestgardensacrossIndia, Teasanamakesauthentichand-blendedteawithunique flavoursanduncompromisedquality
ThereareNOartificialadditives,andthefirstsipofthetea itselfwillspeakforthequality.Theonlyrequirementisto bealoverofnaturalingredientsandthesubtletyoftheir flavours.SinceTeasanahasnoartificialingredients,the flavoursaremutedandnotin-your-face,likemostother commercialbrands.
Meanwhile,Ihavebeenjoinedbyanequallyenthusiastic teampassionateaboutmakingTeasanathemostlovedtea theworldover.Injusttwoyearsinthemarket,wehave alreadybeenfeaturedbyseveralmagazinesandawardedat theStatelevel.Wehavebeenrecognizedasawellness drinkstartup,exporttotheoverseasmarket,andalready have49blends.
Thelastdecadehasseenthefoodindustryexplodewith multipleplayersineverysector.Butthereisalwaysaplace forinnovativeproductswiththerightintention.
So,eventhoughweareasmallbrandwithasmallcustomer base,whatmakesusstandoutisthatwemakecustomized tea.Wemaketheteayouneed,theoneyoudemand,the onethathelpshealyou,allhand-blendedandall-natural withnosyntheticadditives.
Thelatestinnovationfromourstableisa‘KadhaChai’ whichisverydifferentfromthosewidelyavailableinthe market.FullofnaturalherbsusedinIndianvillagesacross generations,theKadhaChaitookbirthwhenmymomfell sick.Itsoothedherthroatandgavehermuchrelief;nowit’s availabletothegeneralpublictoo.
OurThyroidTeaispricedatlessthanhalfofthepricethat themarketoffers.Thispricingispossiblebecauseofour farm-to-tableapproachthatmakesourrawmaterials
cheaperthananyoneelse.Wealsodonotspendmuchon marketingandinfrastructurebutdependonword-of-mouth, whichhashelpedussofar Wehavemanyothervarietiesof teaandintendtoventureintotheAlkalineWaterbusiness, whichwillbemuchcheaperthannormalMineralWater.
Wehavegotmanyinnovationsplannedforthecoming years.Weplantohaveatleastoneteaforeveryhealth concern.Thejourneyisnoteasy,butweaimtomakeitnot sodifficulteither
Beinganexperiencedleader,shareyouropiniononhow adoptingmoderntechnologiesimpactsthestartupspace andhowyourfirmadaptstothechange.
Digitalmighthavedisruptedthefoodindustryandthe entirestartupspace,butsomethingsareuntouchedbyit. Blendingteabyhand,visitinggardensandsourcingthebest ingredients,andmakingathousandcupsbeforefinalizing thebrewingmethod–Teasanaisacasestudyonhowoldagemethodscanworkbestincertainsectors. However,IwillbethefirsttoadmitthatIhaveused technologyformostofmyresearch.Findingthebestherbs andflowersforcertainailments,gettingvendordata,and usingsocialmediamarketingaretheonlyaspectsof technologyIhaveused.Creatingsomethingtoeatordrink, initself,cannotbelefttotechnology Andhence,despite beingaComputerEngineer,Iwouldsaytechnologyhas limitations.
Consideringthecurrentscenario,whatinitialchallenges didyouface,andwhatarethechallengesnow?
Itisobviousthatyouwillcomeupwithmanyroadblocks wheneveryouplantostartsomething,butthatisthebeauty ofhavingyourownventure.Youdon’tgrowifyoudon’t facechallenges.IhadmyshareofchallengeswhenI returnedtomyhometowntopursuemydreams.Beinga first-generationentrepreneurhasitsshareofdifficulties.
Fromchoosingtherightvendorforthesupplyofquality rawmaterialstoserviceproviderstohelpsetupmystartup andgettherightblends,therewasaconstantflowofissues. Butthejourneyhelpedmeunderstandtherightandwrong peoplethoughbothtaughtmewhatnottodotowardsmy journeytotea-dom.Whilechasingmydream,Icameacross manypeoplefacingthesamechallengesIdid.Iam mentoringallIcanthroughvariouscommunitiesand referralplatforms.
ThechallengesthatIamfacingnowarequitetricky.Being afood-basedstartup,itisdifficulttocapturethemindsof customerswhoarealreadycommittedtotheirbrands,and thisisespeciallytrueforteadrinkers.Theydon’tliketo experiment.So,wearegoingforvariousfoodandclinical certifications,tastingsessions,workshops,andexhibitions, whichwebelievecanhelpusmarketourproductsbetter. Themorepeoplehearaboutusandtasteourblends,the morewewillgrow
Whatwouldbeyouradvicetobuddingentrepreneurs aspiringtoventureintoyourindustry?
ThereisoneandonlyoneMantra. If you have a dream, chase it aggressively. Work on it, don’t run away from obstacles. Remember, there is no easy way to achieve your dreams. Stay focused. Enjoy the process
Tenyearsfromnow,nothingelsemattersexceptwhereyou areandwhatyouare.So,acttoday Whenyouareonthe vergeofgivingup,remember,“Therearemilestogobefore Isleep.”
HowdoyouenvisionscalingTeasana’soperationsand offeringsinthefuture?
AsI’vesaidbefore,ablendforeveryailmentisourvision. Iplantotravelmorethisyeartoexplorenewermarketsand needs.Iplantopursueexportsandcatertomoremarkets thaneveraggressively.IamlookingatexpandingmySales teamtoachievethis. We will continue to innovate and excel and charm tea aficionados for eternity!
