Brad Sugars Founder CEO
Action COACH
Editor’s Desk
Franchising: Risk or Reward
Thereisn’tamagicformulaforbecominga
successfulbusinessperson.Sometimesitmight lookfarfromreality,butitispossiblethrough franchises.Owningafranchisegivesyoutheconfidenceto turnyourfinancialgoalintoaplanprovidingyouwith betteropportunitiesinthefuture.
However,likeeveryotherfield,thereareriskfactors involvedinthefranchiseindustry,too,thoughitisnotas significantasstartingabusinessfromscratch.Thefranchise industryisallaboutfindingthesweetspotbetweenriskand reward,onethat’srightforyourcircumstancesandfinancial goals.Tounderstandthepotentialofmakingafortunein franchisees,youwillhavetolearntokeepyourfranchisee diversifiedwithitsofferings.Thisiswherethebrandvalue ofexistingfranchisesmatters,whicharerenowned worldwideinvarioussectors.
Famousfranchisesboastthemostextensivemarketvalue. Incontrast,ontheotherhand,smallerfranchiseesholdthe potentialtogrowatabreakneckspeedbycomingupwith innovativeapproachesthatminimizeriskstomaximizethe returns.Extensiveresearchcanhelpyouchooseafranchise thatbestsuitsyourrock-solidmindset.Weliveinanage whereourdailyliveshavebeenbuildingaroundfinancial resilience,andfranchiselookslikeanexcellentoption.
Understandingthefranchiseculture,InsightsSuccessput forwardafewfranchisesthatareengravingtheirname aroundtheglobe.Featuringonthecoverstoryof “The 10 Most Profitable Franchises to Own, 2022” is ActionCOACH,whichfocusesoneducatingitsclientsin world-classmarketingandbusinessdevelopment
techniquesusingaudio,video,andsimple workbooks,workshops,andseminarformats.The franchisecontinuestoblazethetrail,servingasthe businesscoachingindustry’smostinnovative company.
Diveintotheplethoraofsuchinspiringjourneysthat impactthefranchisespaceandgaininsightsabout theindustrythroughtheCxOstandpointsofthe leadingexperts.Whileflippingthroughthepages, makesuretogothroughthearticleswrittenbyour in-houseeditorialteam.
Divein!
Business
CompanyName
ActionCOACH actioncoach.com
Dickey’sBarbecuePit MasterFranchise dickeys.com
HueyMangoo’s ChickenTender hueymangoos.com
Mr.Sticky’s mrstickys.net
NothingBundtCakes nothingbundt.com
PhenixSalonSuites phenixsalonsuites.com
Qdoba qdoba.com
TheChoppedLeaf choppedleaf.ca
St-HubertRestaurant st-hubert.com
SlimsChickens slimschickens.com
FeaturedPerson
BradSugars Founder&CEO
LauraReaDicke CEO
AndyHoward President&Ceo
MarcyPoorman Owner
KyleSmith CEO
GinaRivera Founder
KeithGuilbault CEO
BlairStevens BrandPresident
RichardScofield Président
TomGordon CEO
ActionCOACHistheaward-winningbusinessandexecutive coachingfranchisewithmorethan1,000coachesin70+ countries.
Dickey'sBarbecuePitistheworld’slargestandfastestgrowing barbecuefranchisewasfoundedin1941byTravisDickey
HueyMagoo’swasfoundedwithapassionforqualitychicken andapenchantforservingothers.
Mr.Sticky’shasbeenprovidingaddictivestickybuns, cinnamonrollsandothertastysweetstoPennsylvaniaforover adecade.
NothingBundtCakeshashelpedthousandsofcustomersfind theirperfectdomainname.
PhenixSalonSuiteshasdevelopedaninnovativeapproachto smallbusinessownership.
QDOBA'smissionistobringflavortopeople’slivesthrough communities,people,restaurants,andofcourse,itsfood.
TheChoppedLeafmanufacturesin-housedressings,sauces andsoupswithpremiumingredientsthatcanonlybefoundin ourrestaurantslocatedacrossCanada.
St-Huberthasbeenthebestrotisserieintownsince1951.
SlimsChickensstartedwithamissiontobringadoseofthat southernhospitalitytoafast,casualsetting—servingFresh DeliciousChicken®tothecommunitiesitserves.
V E R S T O R Y
Brad Sugars Founder CEO ActionCOACH
Our simple and systemized approach to business has benefited business owners around the world with more time, better teams within their companies, and most importantly –more money. The 10 Most
Growing YOUR Business at Rapid Pace
Thebusinessworldisfilledwithentrepreneurialideas thatdreamofachievingsuccess;ittakesmorethan determinedefforts;itneeds guidance.Followingan entrepreneurialdrivefromaveryyoungage,BradSugars ranseveralsmallbusinessesinspiredbythelessonsofJim Rohn.Brad'sbusinessacumenwassoonnoticed,leading himtospeaktoseveralbusinessownersandexecutives, sharinghistipsandadviceonmarketing,sales, systemization,andteambuilding-wowinghisaudiences.
Brad'sseminarsquicklygrewinreputationwith straightforwardcontentandshowcasedeasywaystogrow businesses.Despitethedemandforhisservices,Brad realizedthatconsultingwasnottheanswer.Hewantedthe businessownerstoimplementinnovativestrategies,but timerestraintsmeanthecouldnotservicethedemand.Brad realizedthemissingcomponentbetweenknowledgeand implementationwascoaching,whichledhimtofound ActionInternational-nowknownasActionCOACH Braddentedtheuniverseshiftingthetideswithhis guidance,hiringandtrainingbusinesscoachestoleverage histimetohelpasmanybusinessesaspossible.
RealPeople,RealResults
StartinginBrisbane,Australia,ActionCOACHspreadits rootworldwidetotheleadingglobalbusinessescoaching fromoneofthemostawardedfranchises.ActionCOACHis ateamofcommitted,positiveandsuccessfulpeoplewho strivetobebalanced,integral,andhonest.
ActionCOACHhasbeenrecognizedasthe"BestFranchise" forwomenandveteransinthelasttwoyears.Itscoredan 80onitsmostrecentNetPromoterClientSatisfaction Survey,puttingthefranchiseamongstglobalbrandslike AmericanExpressandRitzCarlton,andApplefor customerexperience.
Theteamworkswithinits"14PointsofCulture,"whichis thecompany'sheart,ensuringthateveryonewhotouchesor istouchedbytheActionCOACHteamwillbenefitgreatly andmoveclosertobecomingthepersontheywanttobeor thegoalstheywanttoachieve.ThesePointsofCulture driveeverydecisionandactivitywithinthecompanyand itspartners,extendingtoclientsandteachingthemhowto createaculturethathelpsfeedandgrowtheirbusiness. ActionCOACHabidesbyCommitment,Ownership, Integrity,Excellence,Communication,Success,Education, Teamwork,Balance,Fun,Systems,Consistency,Gratitude, andAbundance.
Bradasserts, "We always work in "co-opetition" with all those who believe they compete with us. We are in the business of "Edutainment." We will educate ourselves, our clients, and all those whom we work with while we entertain them and create a fun learning environment.”
ActionCoach'steameducatesitsclientsinworld-class marketingandbusinessdevelopmenttechniquesusing audio,video,simpleworkbooks,workshops,andseminar formats.Itsproductsandservicesareofthehighestquality valueformoney,whethersourcedfromwithinthecompany orexternally,addingthemostvalueandusingthelatestand mosteffectivetrainingmethodologies.Bradmentions, "ActionCOACH clients, whether they be small, medium or large in size, will have a desire to have us help them in achieving their goals and be able to take on Our Commitment to them by returning their Commitment to ActionCOACH.”
Bradcontinues, "They will be forward-thinking, willing to learn and grow, and be willing to work as a team player in the development of an organization of "people." Our clients will be selected more on attitude than size, and they will want to deal with us. We understand people are important, systems should run a company, we offer the most practical, most applicable, and fastest strategies on growth, and most importantly, because we mean what we say. We will give people back their spirit and freedom through business development.”
RemarkableApproach
ActionCOACHoffersafranchisemodelgearedfor entrepreneurswhowanttoownanassettoincreasevalue overtime.ItsFIRMmodelallowsanownertooperatea professionalbusinesscoachingfirminanexclusive territory Theycanaddandbringonanunlimitednumberof employeebusinesscoachestoimprovetheirrevenuestream andservetheircommunity.
BradstatesthatbusinessexperienceforActionCOACH franchiseownersisvital.However,thefranchisetakes excellentcareinprovidingtheneededtrainingandsupport forvariouslevelsofbusinessacumen.In-depthcoaching andsystemtrainingpreparesfranchiseownersandquickly acceleratetheirbusinesstrajectory
TheCoachingsystemhasbeendeveloped,proven,and testedovermorethan25yearsandcontinuestobe enhancedandimprovedtomeetthebusinessneedsof today'sever-changingmarketingplace.
TheCoreModules
Initsrelentlesspursuitofbeingthebest,ActionCOACH hasdevelopedanimpressivearrayofworkshops,seminars, andservicesthatfittheneedsofvirtuallyeverybusiness. SomeofthemincludeProfitCLUB,GrowthCLUB, ActionCLUB,andSeminarCLUB.Thesetrainingprograms encompassseveraladditionalworkshopsforsolobusiness ownersandteamsalike.Theprogramseducateonvarious aspects,includingbutnotlimitedtoeducatingonbest businesspractices,growingrevenueandprofits,90-day planningcycles,andbuildingteams,reapingsuccessful resultsfrombusinessowners.
StayingAhead
BradmentionsthatActionCOACHemploysanentireteam oftechnologyandmarketingexpertscuttingedgeofnew trends.Heshares, "Our coaching tools and the coaching portal the examples of innovations and new opportunities for growth ActionCOACH is bringing to our community.”
ActionCOACHisconstantlyseekingexpertisetobringits knowledgetothecommunityduringitsregionalandglobal conferences.Strongandlastingstrategicallianceswith vendorsandprovidersgiveitsfranchisepartnersadistinct competitiveadvantageinthemarketplace.
AssistingtheCommunity
Asof2021,ActionCOACHlauncheditsfirst-evernonprofit organization,TheActionCOACHFoundation.Withthe helpofBradSugars'ActionCOACHbusinessprinciples,its Foundationassistsyoungadultsandnonprofitleaders aroundtheglobetobecomeemployers--notemployees.To educateyouthandthosewhomakeanimpactonits communitiessotheycanbecomegreatleadersand entrepreneurs,therebyacceleratingtheActionCOACH visionof"WorldAbundanceThroughBusinessReEducation."Additionally,'CoachingforaCause'ishow ActionCOACHBusinessCoachesgivebacktotheir communitiesbyprovidingpro-bonobusinesscoachingto localnonprofitorganizations.
Bydonatingtimetoanonprofitorcharitableorganization, thecoachesshareknowledgeandeducatethemanagersof thoseorganizationstohelpthembebetterleaders.Ifservice andnonprofitorganizationsaremoresuccessfulandcan servemoreinneedwithinthecommunity,itelevates abundanceforall.
“
“ Grow your business faster. Work with an ActionCOACH.
“
“ ActionCOACH is the best business investment you will ever make.
Bradstatesthatcoachingforacauseis100%voluntary,and coachesfromaroundtheglobereporttheirsuccessesand sharebestpractices,sharingkeylearningswiththerestof theActionCOACHcommunity.Henotes, "This is why our coaches have had so much success over the past decade in helping nonprofits benefit from the same award-winning systems and strategies that have made ActionCOACH the #1 business coaching franchise in the world.”
AboveandBeyond
ActionCOACHenvisionsexpandingitsbrick-and-mortarin morethan120countriesby2025.Thisyear,itislaunching franchiseesinCentralAfricaandScandinaviaand encouragingitsMasterLicenseestoseekoutnewpockets ofbusinessintheircommunitiesandregions.
ThedevelopmentofCorporateFirmsgivestheMaster Licenseesawaytobuildterritoriesandincreasetheirvalue bycreatingaready-madebusinessthattheycanmarket. ActionCoach'smostprominentandmoresuccessfulMLin theUKusedthefirmandcorporatemodelstobecomethe leadingbusinesscoachingproviderintheUnitedKingdom, simultaneouslyworkingwithitspartnersinIndia,Japan, Ireland,andSouthAfrica.
InfluentialGuidance
ActionCOACH'steambelievesthatdoingyourhomework isessential.Bradexpressesthatduediligenceiscriticalto understandingthenuancesofanybusinessopportunity. Talkingtoexistingownersisagreatwaytohelpdecisionmaking,butActionCOACHalsodoesn'tbelieveinoverthinkingit.Hesays, "Gather information and ensure that you have a strong support team is in place. Make sure that
those around you believe as much as you do in the endeavor you are about to undertake. Dream BIG, but don't let those who don't believe in you hold you back. Don't be held back by those that can't see your vision, and finally, don't wait until the perfect time because it simply doesn't exist."
"If you want to transform your life and create a business that will change the lives of owners in your community while affording you the lifestyle you have always dreamed of, waiting will only delay your future. Industry leaders worldwide recognize ActionCOACH is listed among the most profitable, most rewarding, and best franchising opportunities available. Affordable, attainable, and filled with unlimited potential, an ActionCOACH franchise partner's success is almost guaranteed," concludesBrad.
ExperiencedExcellence
Fromahumbleone-man-showoperationtoamulti-million enterprise,ActionCOACHcontinuestoblazethetrail, servingasthebusinesscoachingindustry'smostinnovative company ActionCOACHhasimpactedpeopleworldwide andfilledthousandsofbusinessesandownersinevery categoryimaginable.Here'swhatpeoplehavetosayabout them:
Supportisterrificforfranchises.Opportunityfortrainingis excellentmaterialsanddirectionareavailable;an individualmusthavetheinitiativetouse.
-RossCox,Florida
TopToolsandcollaborationplatformHighITquality supportwithaquickanswer.
-OlivierC,Canada
Thedevelopmentofnewproductshasbeenexcellent.
-RickPlasket,Kentucky
Corporatestaffdedicatedtohelpingthefranchisee.
-PaulRaggio,California
Thefranchisor'strainingandsupportaretop-notch.The franchisesystemisworld-class.
-AnnetteHohnberger,Ohio
Covidhasforcedustobebetter,andActionCOACHhas steppedupinallareas.ActionCOACHandourfounder BradSugarshavecontinuedtobeonthecuttingedgewith therolloutofnewproductsandservices,whichhashelped ActionCOACHtomaintainits#1rankingintheglobal coachingindustry
-InternationalFranchise
Blair Stevens Founder & Brand President
INTERVIEW WITH INSIGHTS SUCCESS
AN ULTIMATE DESTINATION FOR WHOLESOME & DELICIOUS MEALS
Foodplaysakeyroleinlivinga balancedandfulfilledlifeand flavourshouldnotbesacrificed whenfuelingon-the-go,believesThe ChoppedLeaf,aleadingrestaurant brand.Foundedin2009,TheChopped Leafisanemergingfreshcasual lifestyleconceptthatprovides delicious,handcraftedmealsserved fresh&quickforahealthy,better-foryoufoodexperience.
BornontheshoresofOkanaganLake inKelowna,BC,TheChoppedLeafis expandingitsreachacrossCanadaand theU.S.withonegoalinmind:to makeyoufeelgoodafteryoueat.Its chefdesignedmenuisalwaysmade usingfreshingredientswithbold, wholesomeanddeliciousflavours.
Your health and safety is our top priority and it is our mission to serve you delicious, wholesome meals you’ve come to expect. ‘ ‘ ‘ ‘
InaninterviewwithInsights Success, ,the BlairStevens Founder BrandPresident and of therestaurant,shareshisvaluable insightsonhowTheChoppedLeafis servingwholesomeanddelicious mealsforeveryone.
Below are the highlights of the interview:
Briefusaboutthesourceof inspirationtobeinthefood industry.
Iandmywife,Karla,soughttocreatea quick-servefoodspotthatwould featurefreshsalads,whichwere alwaysintegraltoourlifestyleandway oflife.
Weknewwehadtoputamenu togetherthatwaswell-fitforthe Canadianmarket.Thechallengeback thenwasthisperceptionthat‘healthy’ waslinkedtopoor-tasting.ButI’ve seenthischange;they’realotmore peopleeducatedaboutthebenefitsof eatinggreens–andthattheycan actuallyfulfilyourtastebudsaswell.
Briefusaboutyourofferings.
TheChoppedLeafcelebratespeople’s uniquedietaryneedsandoffers somethingforeveryone.Fromvegan andvegetarian,tokidfriendlyand gluten-freeoptions,ourfreshand customizablesalads,bowls,wrapsand soupshavebeendesignedwithyouin mind.Dishesareelevatedwith ChoppedLeafSignaturedressings, createdespeciallyfortheirbrandand cannotbefoundanywhereelse.
Whatarethekeypointsthatyou considerwhilechoosingorgettingin talkswithanewFranchisee?
FranchiseeswhoownandoperateThe ChoppedLeafrestaurantsacross
CanadaandintotheUnitedStateshave specificqualitiesthatmaketheman idealcandidate,beingthattheyare bothbusiness-drivenandlivethe ChoppedLeafway-of-life.While restaurantexperiencemaybehelpful, TheChoppedLeafseeksfranchisees thathaveadriveforsuccessanda willingnesstolearnandfollowout operationalmanuals.Previous restaurantexperienceisnotrequiredto beabletorunasuccessfulChopped Leaffranchise.Anidealfranchisee valuesthecorebrandvalues,whichis givingpeoplemorechoicestofeel goodaftertheyeat.Theirgoalsareto ensurecustomersfeelwelcomedand leavewithasmile(andfullstomach).
Howdoyoutrainthenewfranchisee on-boardandtracktheir development?
TheChoppedLeafprovidesan extensivethree-weektrainingprogram toallnewChoppedLeaffranchise partners.Theinitialtrainingwilltake placeataChoppedLeaflocationand withanexperiencedChoppedLeaf franchisepartner.Partofthistraining includesfront-of-houseandback-ofhousetraining,foodpreparationand foodsafety,marketingandfinancial managementandvariousonline courses.Oncetheirstore’sconstruction hassufficientlyprogressed,Chopped Leaf’strainingteamwillgointothe storetogooverthetrainingagainwith theFranchiseeandtohelptrainstaff. Thetrainingteamalsostaysthrough thegrandopeningandbeyond,until everythingisrunningsmoothly
Whatfactorsdifferentiatethe companyfromcompetitorsandhow doyouensurethatthesefactors remainconsistentthroughoutthe chain?
Competitionishighinthefreshfood industry,soTheChoppedLeafbrand
continuestobeinnovativewiththeir menuadditionsandingredients; featuringlimitedtimeoffersand permanentmenuitemsyear-after-year. Thebrandiswellsupportedand respected,leadingthetrendtowards morenutritiouseatingthatnever sacrificesboldanddeliciousflavour
Thecurrentpandemichasaffected thefoodandrestaurantindustry adversely.Evenwhenthingsbecome normal,thereareviewsthatthe industrywon’tbeoperatingasit was.Whatchangesdoyouexpect andhowareyoupreparingforit?
Asweallnavigatetheunprecedented, extraordinaryandevolvingcoronavirus (COVID-19)pandemic,TheChopped Leafteamandourguestswillcontinue tobetoppriority.Thefutureissubject toshiftingandtherestaurantindustry isvulnerable,however,withtheproper crisiscommunicationsandoperational plansinplace,thebrandremains confidentthattheseobstacleswillbe handlestothebestpossiblestandard. Operationsandmarketingtacticswill continuetoshiftandadapttonew healthandsafetystandardsoutlinedby ourHealthcareandGovernment officials.Procedureswillcontinuetobe monitoredtomitigatetheeffectsthat existingcircumstanceswillhaveon ourbusiness.
ormation
Challenges Ahead
Theworldhasgonedigital,andthere'sno returning.Nearlyeverybodyusesamobile phonenowadayswhichassiststhem consistentlytohelpdecide,discoverbrandsto purchasefromorgetfamiliarwithanitem.
Today,theorganizationsthatarereadytoutilize technologyandre-evaluatetheirplanofactionfor thefuturebyoptimizingdigitaltransformation, willbeonesinfrontoftheircompetition.While thismaylooklikegreatchange,butitpresents somenovelchallengesfororganizations.Herewe shareprobablythegreatestchallengesfacedbythe ever-evolvingdigitalworldandgiveawayahead toeach.
#1Challenge
TheChangingCustomerExperience
Weliveinanexperientialeconomy.Likenever before,clientsupholdhowtheyexperiencebrands. Thatstretchesouttobothontheweb(online)and offlinestores,justassocialmediaorother potentialtouchpointsalongtheway.Furthermore, mostorganizationsagreethatclientassistancewill besimplythekeywaythattheyseparatefromtheir rivals.
ormation
Challenges in the Time of Crisis
Thewaytochangeistobuildingaclientexperiencefrom thebaseup.Yourobjectiveoughttobetozeroinonclient ventures.Ifyouenhancethetouchpointsalongthis excursionratherthanonlyattemptingtowindeals,atthat pointyou’llhaveasuperiorpotentialforsuccessatkeeping clientsaroundlonger Thisgivesthechancetoimprove dealsandmaintenance,whichmeansstabledevelopmentin theyearstocome.
It’slikewiseimperativetoconsiderwhatwecallthe “specialtyoftheclientexperience.”Thisexpectsyouto investigateyourpresentnearness,anddiscoverapproaches tosurveythedegreeofdelightineveryclient’s understanding.
#2Challenge
EmployeePushback
Peopleareoneofthemainstaysofthebusiness.Youcan’t achieveyourobjectiveswithoutthehelpofthewhole organization.Thesupersedingworryformostorganizations consideringadigitalpushisemployeeadoptionandhowit willaffecttheorganization’swayoflifeandhierarchical structure.Hugenumbersofyour“privilegedfew”of employeemayfeelthattheiractivityiscompromisedby thesechanges,whichwon’tbeusefulforassuranceor efficiency.
Additionally,there’sanoteworthyabilitygapwithregards tofinishingthekindofprogressthatmostorganizations need.Thehandypeopleareasofnowbusywithotherbasic assignments,andcan’tbesavedtofueldigitalortrain others.
Incaseyouneedtomakeanorganizationculturethatlimits representativepushbackandspotlightsonbeingagile,you havetofabricateaclient-drivenculture.
Choosetoworkonthesethreeessentialfields:
Customeradministration
Employeepreparationandimprovement
Culture
#3Challenge
OmnichannelAdaptation
Nowadays,clientsbouncefromchanneltochannelwhen makingapurchase.They’lllookonyoursite,searchfrom cellphones,orevenstopbyyourstorejusttopurchase onlinelater.Thatimpliesextendingyourbusinessbyselling oncommercialcenters,yoursite,andthroughotherdigital
methods.What’smore,itadditionallyimpliesthatyouhave tobuildupawideassortmentofchannelsforhelp,and afterwardembraceaclientcommitmentframeworkthat takesintoaccountomnichannelselling.
#4Challenge
PoorAnalytics
53%ofpresentdayorganizationsaredisappointedwith theirexaminationcapacities.There’smoreinformationto gatherthananytimeinrecentmemory,andneglectingto gaugethecorrectonescouldendinadisaster.
ImplementAItechnologiestohelpimprovedatacollection andpersonalizationendeavors.AIandchatbotsareasof nowchangingthewayinwhichorganizationscrunch informationandcustomizediscussionswithclients,andit won'tbelonguntilthistrainingisinescapable.
It’sasyetworthproceedingcautiouslyintoAI,however youhavetobeginlookinginthenearfuture.Better analyticsimpliesbetterdecisionmaking,andtheestimation ofthatcan’tbedownplayed.
#5Challenge
LegacyBusinessModels
Yourbusinessdependsonaproductandrulesthathave permittedittosurvivetothepresent.Inanycase,nowand again,thatlegacycanweightevenmorethananasset. Gettingfreefromyourlegacyframeworkattheopportune timeisbasictobuildingyourselfupinthisdigitalworld. What’smore,mostadvertisersfeelthatlegacyframeworks areasofnowhamstringingclientexperienceendeavors.
There’snoone-size-fits-allanswerforthislegacyissue.It willrequiredevelopment,aneagernesstoacknowledgethe danger,andagreatdealofhardwork.Trynottoletthe narrativeofyourbusinessendwithaninabilitytochange.
Conclusion
Thedigitalworldwillconsistentlybechangingand developing,andit’sdependentuponyoutochangewithit. Trynottoletthechallengesyourbusinessfacesintoday’s digitalworldbecomeoffbeatdetours.Rather,facethem headonandfindinnovativesolutionswhichwillfuel accomplishmentforaconsiderablelengthoftimetocome.
Dickey’s Barbecue Pit
A Slow-Smoked Legacy Since 1941
Barbecue …awordcherished bymanyandamealthathas broughtfamiliestogetherfor generations.Slow-smoked,tenderand flavourfulmeatshavebeenatthe epicentreofmanycelebrations,turning dinnerexperiencesintotruly memorablemoments.
Onebarbecuefranchise,Dickey’s BarbecuePit,hasbeenserving authentic,competition-qualityLegit. Texas.Barbecue.tofansnationwide since1941.AtDickey’s,thefoodis meanttobesharedoverconversations, laughs,celebrations,playoffgamesand moretobringgoodfoodandgood peopletogethernomatterwhatthe occasion.
“Weprideourselvesoncooking authentic,competition-stylebarbecue andcomfortfoodthatthewholefamily canenjoy,”saidCEOLauraRea Dickey.“Betweendine-in,takeout, delivery,holidaymealsandcatering, guestshaveendlesswaystogetahold ofDickey’sfamousbarbecue.”
WhenDickey’sFounderTravis DickeyreturnedhometoDallasafter servinghiscountryinWorldWarI,he turnedhisloveofauthentic,slowsmokedbarbecueintoabusiness–Dickey’sBarbecuePit.Travisworked thebutcherblockwhileMissOllie Dickeyservedsandwichesandkeptthe books.Themenuwaslimitedtobeef brisket,pithams,barbecuebeans, potatochips,beer,bottledmilkand sodas.
TheoriginalDickey’slocationin Dallas,Texasisstillopenandserving gueststoday.Travis’son,Roland Dickey,steppedintorunthefamily restaurantin1967afterhisfather’s passing.In2006,hisson,Roland Dickey,Jr.,tookontheroleofheadpit masterandCEO,andlaterwentonto becomeCEOofDickey’sholding company,Dickey’sCapitalGroup. Dickey’sisnowtheworld’slargest barbecuechainandhasgrowntomore than500locationsacrosstheUnited Statesandinternationally,andis currentlyspearheadedbyRoland Dickey’sdaughter-in-lawLauraRea Dickey.
FranchisingDickey’sBarbecue
NobodyknowsbarbecuelikeDickey’s. Withnearly80yearsofexperience smokingthetastiestmeatsaroundand over25yearsofhelpingfranchisees reachtheirgoals,Dickey’steamknows itswayaroundthebarbecuebusiness.
Dickey’stakesprideinthefactthatits teamofferssupportforfranchisees everystepoftheway Theyhelpwith everythingfromrealestateselectionto bidcomparisonandassistancewith orderingfromDickey’snetworkof preferredvendors.
Dickey’susesoriginaltime-tested recipesandservessignatureSouthern Hospitalitywitheveryplate.Every Dickey’slocationslowsmokesallof itsmeatsonsiteinopenkitchenswhere guestscaninteractwiththeirlocalPit
Master.Inadditiontoongoingtraining, adedicatedfieldandhomeoffice teamworkalongsideeachOwner Operatortoguidethemthroughthe grandopeningandtokeepthings runningsmoothlyforyearstocome.
NewOwnerOperatorsattendBarbecue University,athree-week-longprogram thatcombinesin-depthclassroom-style learningandhands-ontraining.Owner Operatorsgraduatewiththeknowledge neededtorunasuccessfulDickey’s. Dickey’salsoregularlyaddsmodules andrelevantupdatesontheBarbecue UniversityonlineportalsothatOwner OperatorsandPitCrewteammembers canstayup-to-dateandcontinually improve.Thesystemallowsfor trackingofmodules,soOwner Operatorsalwaysknowwherethey standwithdevelopment.
TheMenuforGrowth
Anaward-winningtrainingprogram helpstoensurethatOwnerOperators arereadytoruntheirownDickey’s.
“Onceyouareopen,Dickey’sin-house marketingteamcreateseffective targetedcampaignsdesignedtodrive trafficsoyoucanfocusonoperations,” saidLauraReaDickey.
TheDickey’smenuisfullofclassic time-testedrecipes,butthebrandis ripewithinnovation,especiallywhenit comestotechnologyanddata. Technologyhasalwaysbeenimportant toDickey’s,andpriortothepandemic
thebrandstartedenhancements tothee-commerceandonline orderingplatforms.The updatede-commercesite coupledwithanenhanced franchiseeintranetportal–theSmokePit–allows OwnerOperatorstohave improvedaccesstohundreds ofsupportresources.
Fromaproprietaryonline orderingsystemtoSmokestack2.0 –aproprietaryKPIandbusiness intelligencedatatrackingsystem–Dickey’sprovidesthetoolsand technologytoequipownersfor success.Dickey’sdigitalinvestments coupledwithastrategicapproachto buildingsaleshavepositionedthe brandtoachievesame-storegrowth throughoutthepandemic,soDickey’s hasastrongfootholdinthecoming days.
Inadditiontostellardomesticgrowth, Dickey’sjustannouncedaletterof intenttoopen50locationsinAustralia. Internationalexpansionhasbeena focusforthebrand,withexpansion alsoplannedforPakistanandthe RepublicofGeorgia.Dickey’salready hasoverseasagreementsinAbuDhabi, Dubai,Brazil,SingaporeandEgypt.
‘‘ ‘‘
Our tender meats are slow-smoked over hickory wood for up to 14 hours and we are committed to sourcing high-quality meats that are anything but artificial.
Laura Rea Dickey CEO
AN EXPERT’S GUIDE TO BUILD A BRAND LOVED BY ALL
Ifondlyrememberaparticulardaywhenayoung
gentlemanapproachedmeatafestival.Myhusband andIhadrecentlystartedanotherbusinessanda uniquebusinessitwas.Myhusband,akaDaddyO,had takenaninterestinmakinghisownicecream.Butbeing 100%Irish,hepouredafullbottleofbourboninthevery firsticecreamhemade.Weusedabrandnamebourbonand locallysourcedhoneyandcalleditHoneyBourbon.Itwas delicioustosaytheleast.Hethenwentontocreateunique icecreamswithVodka,Rum,BaileysIrishCream, Guinnessandprettymucheveryalcoholoutthere.Hisice creamwasaninstanthit.
Theyoungmanatthefestivalsaid, “I want to do your marketing,” forwhichIreplied, “Why would you want to do our marketing when you know nothing about us and what we do?” Hesaidthatheknewmuchaboutusfromthe brandingthatwehaddoneonourtents,cart,cups,logo, andourcardalso.Hecouldtellthatwehadgreatbusiness mindsbecausewehadalreadydonesuchagreatjobonour branding.ThatwasquiteacomplimentsoeventhoughI wouldnotconsidermyselfanexpert,Icangiveyouafew tipsoncreatingabrandlovedbyall.
Knowingwehadsomethingthatwasworthgrowingintoa profitablebusiness,weimmediatelywentintobusiness mode.Wehadtocomeupwithaname.So,wecalledthe familyoverandsataroundthekitchentableandmadealist ofnames.WesettledonDaddyO’sIrishIceCreamPub. EveryChristmasweusedtosignthetagonagift‘from DaddyO’(shortforO’Brien)somydaughterinlawwould knowwhichDaddyhergiftwasfrom.SoDaddyO’smade sense.Sincemanyofourflavorscontainedalcohol,we thoughtitwouldbefittingtousethewordsIrishIceCream Pub,somethingnoonehaseverdonebefore.Wequickly boughtthedomainnameandcreatedemailaddressesand workedupawebsite.
Thelogowaseasytocomeupwith.Weaskedacaricature artisttodrawacaricatureofDaddyOasaleprechaun
holdingabeerinonehandandanicecreamconeinthe otherwithabannerbelowthatsaidDaddyO’s.Icontacteda trademarklawyerandimmediatelystartedthetrademark process.Youneedtostartthatearlybecauseittakesaround 9monthstoprocessandyoucouldbeturneddown.Thatis exactlywhathappenedtous.DaddyO’swasturneddown sowehadabackupplanandreappliedusingthewords DaddyO’Brien’s.
Whenyoubrandacompany,youneedtofigureoutwho youraudienceorcustomerisandgearthebrandingtowards them.Wearemakersofalcoholicicecream,sowemade ourbrandingmoreadultlookingthanatraditionalice creamproduct.Ourcarts,website,andourshopcenteron theIrishthemewithdarkwoods,redandgreenwalls, stainedglasswindowsandafireplace.Now,wearenot narrowmindedanddowantourbrandtobelovedbyall, includingthefamily.SoDaddyOhasmadehalfofhis flavorcreationstobefamilyfriendly.So,ouraudience includeseveryone.Whenwegoouttoafestival,wehave onelineforadultflavorsandonelineforfamilyflavors!
Ifyouwantyourbrandtobelovedbyall,youmustbe involvedinthecommunity.Besidesthestorefront,wehave ourcartsandlogoontents,andwebringthemoutto festivals,schools,sportsgames,breweries,corporateand chamberevents.Thiswillsuccessfullyleadpeoplebackto yourstoreandbuildyourbrandinthecommunity.Ihave createdseveralcouponstogiveoutasprizesfortheschools andotherorganizationstouse.Wehavespiritnightsfor schools,fundraisers,blooddrives,petadoptions,youname it!
Whenhardtimescome,likeCovid-19,yourcommunity willrememberhowyouhavebeenkindtothemoverthe yearsandtheywillfindwaystoblessyou.Givethema superiorproduct,superiorservice,makethemfeelspecial andyouhavebuiltabrandtobelovedbyall.
AbouttheAuthor
LoriandFrankO’Brien,aka MommyO and DaddyO arethecreatorsandCo-foundersofDaddyO’Brien’s IrishIceCreamPub.LocatedinSugarHillGAandinLakeCityFL,DaddyO’Brien’sisauniqueandhot conceptcombiningAdultandfamilyflavoricecreamcreationsmadeonsitewithanIrishtheme.Theirice creamhaswonatleastadozennationalawardsandFrankhasearnedthedistinguishedtitleofGrandMaster IceCreammakerfromtheNationalIceCreamRetailersAssociation.DaddyO’Brien’soffersfranchise opportunities.Lorimaybecontactedatlori@daddyosicecream.com.www.daddyosicecream.com facebook.com/daddyospub
April 2022 | 29 | insightssuccess.com
Accordingtoindustryexperts
andastudyreportonthe FranchiseIndustry,“Withouta doubt,foodfranchisesarethemost visiblebusinessesinfranchising.When peoplethinkoffranchising,food franchisesarealmostalwaystopof mind.Furthermore,alargenumberof today’sprospectivefranchiseowners begintheirgeneralsearchfortheright franchisewithfranchiseopportunities inthefoodsegment.”
Well,everybodyneedstoeat.Inthis manner,foodfranchiseswill consistentlybestylish.Fromfood trucksandstallstofull-fledged restaurantsandeverythinginthe middle,thefoodfranchiseindustry additionallyoffersforthcoming franchiseesawiderangeofapproaches topursuetheirbusinessobjectives notwithstandingitssteadyinterest.
Inshort,incomparisontoallother franchisebusiness,thefoodfranchise takesapie.Thefollowingisaglanceat threemajorreasonsthatyoushould considerwhilebuyingafoodfranchise.
1.Foodishot!
Thequantityofnewfoodideasbeing begunisoffthegraphs.Therearetwo orthreepurposesbehindit.
Foronething,buyersarerequesting moreofthehealthieritems,andfood happenstobeoneofthoseitems.
Furthermore,withregardstopreparing dinnersathome,somesegment gatherings(liketwentytothirty-yearoldsforexample),arenotsureabout theirkitchencapacitieswhencompared withdifferentages.Sotheychooseto purchasefrozenfoodorbuytheirfood directlyfromcafés.
Atlonglast,thepopularityoftelevised cookingshowsaremakingpurchasers consideringfoodlikeneverbefore. Thoseshowshavehelpedincrement enthusiasmforthingslikelocally sourcedingredients,low-fat/low-carb mealsandplant-basednourishments.
2.PotentialPay
Inyourareaofthecountry,ifyouare decidingtoopen/set-upafood franchise,choosewisely;there’salot ofmoneytobemade.
Forinstance,asindicatedbythe businessspecialistsreport,therearea fewfoodfranchisesthatexceed$1 millioninyearlyincome.Ultimately, youhavetounderstandthatyour benefitwilldiffer.Overallrevenuesare affectedbytheroyaltypercentageyou paytofranchiseheadquarters,your outgoings,thetrafficyougetinyour areaandmore.
Tip:Themoreunitsyouhavereadyfor action,themorenoteworthyyour income.
3.ItcanmakeaGreatFamily Businesses
Incaseyou’reconsideringbusiness thatyoucangetyourfamilyassociated with,considerowningafood franchise.Here’sthereason:
A. Food franchise requires more number of staff
Thestaffexpectedtorunafood franchiseinclude:
• Kitchenworkforce
• Counterindividuals
• Managers
There’smoreifyouownafull-flagged foodfranchise.You’llhavetohave dishwashers,workersandmore.
B. Multi-unit Opportunities
Incaseyou’rereadytoputfundsintoa multi-unitfoodfranchisesegmentin, you’llneedamanagerateachlocation. Afterall,relativesaremorepreferable tohaveoveraconfided.
Besides,ifyouhaverelativesasthe executives,you’llhavetheoptionto keepyourbusiness“inthefamily.”
4.Intheend
foodfoundationswillconsistentlybe near.Inadditiontothefactthatpeople needtoeat,however,theyneedto socialize,aswell.Foodestablishments servebothofthosenecessities.
Trytolocateaqualityfranchise opportunitythatisasolidmatchfor yourneighbourhoodandhasspaceto grow.Fortunately,therearealotof choicesintherealmofafood franchise,sochoosewisely.
PuttingitallTogether
Exploreanybusinessopportunity thoroughlythatyou’rethinkingabout. Makealistofadministrators/operators fromtheparentorganizationandcall them.Haveanattorneyinvestigation ontheagreementdraftedbytheparent organization.Ensureyougeta revelationstatement.Now,grabthe opportunityandmakeitbig.
Thenovelcoronavirushasputa challengeofsurvivalinfront oftheworld.Whileall businessesarebeingchallengedin waysweneverknewpossible,the hospitalityindustryiscertainlyoneof themostchallenged.Witheveryone stayinginside,peoplepreferring home-cookedfood,andcommercial placesclosedduetolockdown,first fewmonthswereanightmareforthe restaurantsandeateries.However,it wasalsoatime,tothink,re-strategize, changepriorities,andcomeupwitha planthatcouldhelpboththe businessesandthepeople.
Whenweareontheothersideofthis crisisandevaluationsaremadeof whichbrandssurvived,whichbrands respondedaggressivelyandcreatively andwhichbrandsandleadersemerged tothrive,HueyMagoo’sChicken Tendersisontracktobeonesuch brand.Allofitslocationsmanagedto stayopenandhavethrivedwithits successfulfamilymealoptions,take outanddeliveryprograms.Lookingat thesituation,italsointroduced curbsidetakeoutandonlineordering anditsoverallfast-casualmodelhas nowpositionedthebrandfavorably wellforcontinuedoperations.
HueyMagoo’swasfoundedin Orlando,Floridain2004bytourgolf professionalsMatt(“Huey”) ArmstrongandThad(“Magoo”) Hudgens,twosouthernboyswitha passionforqualitychickenanda penchantforservingothers.Aculture
ofexcellenceinserviceandfood qualitybeganbyservingonlypremium hand-breadedorgrilledchicken tenders,alwaysmadefresh,all-natural, withnohormones,nosteroids,no preservatives,andnoantibioticsever, dippedor“sauced”inuniquely flavorfulsignaturesaucesinaclean, family-friendlyenvironment. Combinedwithfarm-freshsalads, sandwiches,wraps,fries,hand-made chips,andTexastoast,HueyMagoo’s attractsacult-likefollowingof Millennials,families,andneighboring businessesdesiringquality,delicious foodatreasonableprices.
Evenduringthepandemic,saleslevels forHueyMagoo’shavebeenstrong, andinsomecases,haveexceeded pre-COVIDweeklysaleslevels.Matt says, “We are very fortunate to report that Huey Magoo’s future, even in today’s unprecedented, challenging times, remains bright. COVID 19 challenges have not defined us though, and instead exposed the character and commitment of our franchise partners, the strength and dedication of our leadership team, and the love of our brand shown by our loyal guests.”
Here’showHueyMaggo’swentfrom beingOrlandofavouritetoAmerica’s Favourite,straightfromMattand Thad.
Howdidtheexpansionbegin?
HueyMagoo’scaughttheeyeof industryveteranandformerExecutive
VicePresidentofWingstopAndy Howard,whoexpandedWingstrop fromapproximately80restaurantsto over600inhis10+yearswiththe company.“Chickenexpert”Howard acquiredHueyMagoo’sin2016as PresidentandCEOandbroughtwith himfellowWingstopall-stars, includingHueyMagoo’snowChief OperatingOfficerMikeSutter,Director ofOperationsMattPaleos,Chairman oftheBoardWesJablonskiandBoard ofDirectorsBillKnight.Injustfour yearsunderHueyMagoo’sdynamic newleadershipteamandgrowing familyofdistinguishedfranchisees, HueyMagoo’swentfromfour restaurantslocatedinGreaterOrlando torapidlyexpandingthroughoutthe Southeastwithnowthirteenrestaurants acrossCentralFlorida,inSouthFlorida andinGreaterAtlantaand100more franchiseessold,bringingmanymore HueyMagoo’srestaurantstotheentire stateofFlorida,Georgia,Mississippi, Tennessee,SouthCarolinaandmore.
Briefusabouttheofferings.
HueyMagoo’sservessignaturegrilled, hand-breadedor“sauced”premium chickentenders,farmfreshsalads, sandwichesandwraps.EachHuey Magoo’stenderisalwaysmadefresh, allnatural,withnoantibioticsever,no hormones,nosteroidsandno preservatives.HueyMagoo’soffers dine-in/out,takeout,deliverythrough third-partydeliveryservices,drive-thru andcurbsidepickup(atparticipating restaurants).
HANDCRAFTED RECIPES FOR HAPPINESS
Whatarethekeypointsthatyou considerwhilechoosingor gettingintalkswithanew Franchisee?
Passionforthehospitality industry,adesiretoserveguests andstrongbusinessacumenare ingredientsforsuccess.A realizationofthefactthatthe bonelesschickencategoryisTHE placetobeinfoodservice…anda loveofourproductandbrandcertainly helps!A“workingproprietor” mentalitywithprovenabilityto managebothataunitandmulti-unit levelareessential.Development agreementsaretypically(three)units minimumandtime-boundwithin reason,sofinancialabilitymustfitthe plan.Overall,anenthusiasticchemistry amongtheprospectandourteammust bepresent,asweare“Partners”for manyyearstocome.
Howdoyoutrainthenewfranchisee on-boardandtracktheir development?
Highlyseasonedcorporatetrainers combineclassroom,functionalposition andmanagementtrainingfor17days bothinourtrainingrestaurantandthen on-siteduringpre/postopeningoftheir newlocation.Realestatesiteselection supportisprovidedbyadedicated brokernetworkwithclosereviewand approvalbyHueyMagoo’scorporate team.From“Day1”,realestate, design/construction/operationssupport
All our tenders are handcrafted with a mission to serve you and your family great tasting chicken tenders while spreading happiness.
‘‘ ‘‘
Andy Howard President & CEO
andcommunicationbrings themtoopeningand continuesovertimeasthey growintotheirterritory developmentplan. Franchiseesuccessandsatisfaction levelsarekeytoourrelationshipand theirgrowth.
Whatfactorsdifferentiatethe companyfromcompetitorsandhow doyouensurethatthesefactors remainconsistentthroughoutthe chain?
HueyMagoo’sdifferentiatesfrom competitorsbyserving100%fresh, steroid/hormone/antibioticfreechicken andmarinated24hoursinHuey Magoo’sownrecipe. Eachtastytenderis servedeitherhandbreaded,or,anotherkey pointofdifference,Huey Magoo’shealthy, deliciousandsimply unmatchablegrilled tenderoption.Huey Magoo’shighlyseasoned corporatetraining,bothat ourcorporatetraining
storeandon-siteateachfranchise location,ensureconsistencyinour high-qualityproductandexceptional serviceacrossthebrand,whichHuey Magoo’spridesitselfin.
Briefusaboutthefuture perspectives.
HueyMagoo’sisrapidlyexpanding throughouttheSoutheastwiththirteen restaurantscurrentlyacrossCentral Florida,inSouthFloridaandGreater Atlantaand100morefranchiseessold, bringingmanymoreHueyMagoo’s restaurantstotheentirestateof Florida,Georgia,Mississippi, Tennessee,SouthCarolinaandmore. Forfranchisinginquiries,contactAndy Howardatandy@hueymagoos.com. FormoreinformationonHuey Magoo’s,visitwww.hueymagoos.com.
Gina Rivera Founder Phenix Salon Suites
PProviding New Experiences and Opportunities to Lifestyle Professionals
rovidinganopportunityforsoleproprietorsinthe beautyandwellnessindustrytoownandoperate theirbusinessinasuiteatafractionofthecostof owningamulti-chairsalon,PhenixSalonSuitesis expandingitsbrick-and-mortarbecomingaprominentname inthelifestyleindustry.
Phenixisanindustryleaderandprovidesanupscalesuite solutionforbeautyandwellnessprofessionalswhodesireto becomeentrepreneursandopentheirbusinesses,providing significantsupport,experiences,andopportunities.
ThecorporatecultureandthekeytoPhenixSalonSuites' professionalidentityasacompanyisthelongheritagein thebeautyindustryofFounderGinaRivera'sfamily datingbackto1929.Asastylistherself,GinahasanindepthunderstandingofwhataSalonProfessionalrequires tobecomeasuccessfulbusinessowner.Shehasapplied thesemethodologiestoherbusinessmodeldaily.Hervision includesexceedingtheSalonProfessionals'expectationson amoresignificantmargin.Sheisinauniquepositionto anticipatetheirneeds,whichsetsheraboveothersinthis spaceandhasledtotheimmensesuccessoflifestyle professionals.
SupportingandEducatingFranchisees
PhenixSalonSuitesisrecognizedforprovidinggenerous supporttoallentrepreneursinvolvedintheirconcept.The LifestyleProfessionalsarecomposedofhairstylists, barbers,aestheticians,manicurists,massagetherapists, professionalmake-upartists,tattooartists,browandlash artists,andmore.
Theseprofessionalshavetheopportunitytooperate independently,andtheycansettheirbusinesshours, selecttheirproductstosellanduse,anddecoratethe privatesuitetheyoccupytotheirliking.Inaddition, Phenixoffersanabundanceofeducational opportunitiesfreeofchargeorataminimalamount totheLifestyleProfessionals.
Alongsidethis,franchiseesalsoreceive:
• AccesstoFinancing
• Expertassistancewithsiteselection
• Hands-onsupportwithconstructionandsite development
• Marketanalysisdesignedtoassistwithsetting suiterates
Furthermore,theexpansiveservicesalsocomprise marketingsupportonthesocialmediafront,a templatewebsitetoaccommodateinternetpresence, andalibraryofcollateralmarketingmaterialsthat maybeutilizedforpromotionalcampaigns.Further, eachfranchiseownerisoffereda43-pointmarketing planthatcontinuouslyengagesandattractsLifestyle Professionals,whichcontributestolong-term success.
KeepingProfessionalsatCenterofDecisionmaking
Gina'svisionincludeskeepingSalonProfessionalsat thecenterofherdecision-makingprocessbecause sherealizesthatnooneissuccessfulinhercompany withouttheirsuccess.Alongwiththeseidealsthat thecompanyiscommittedto,sheknowsthat teamworkisveryimportanttoeverythingthe companydoesandthatthecorporatevisionmust align.HerExecutiveteammembersandstaffconsist ofexpertswhounderstandandsupportthevisionand drivethemission.
HelpingFranchiseesinManagingBusinessUsing App
OneofthemostimportantwaysthatPhenixSalon Suiteshasleveragedtechnologyisthroughthe designedandcreatedapp,Gina'sPlatform.Thisisa state-of-the-artbusinessappwhereSalon Professionalscanmanagetheirbusinessfromthe easeoftheirphone.It'sextremelycomprehensive andincludestouchlesspaymentprocessing,easy
clientnotifications,productand revenuetracking,advanced bookingoptions,andtrending beautynewsandeducation. Franchiseescancommunicate andmanagetheirstoresmuch easierthroughtheapponthe franchiseside.
Theappisequippedtoaccept rentpayments,trackoccupancy atlocations,pushoutseamless communication,andmuch more.Gina'sPlatformmakes thedailyworkloadeasier duringanalreadychallenging timeandincreasesPhenix SalonSuites'abilitytoprovide asafeenvironmentfor businessestooperatein.
ProvidingMulti-dayTrainingtoNewFranchisees
OntheLifestyleProfessionalside,PhenixSalonSuites offerscomplimentaryonlineclassesprovidedbytheGina ArtisticTeam,whichcomprises35industry-leadingartists. Classesmayalsobebookedliveon-siteatlocations.
EachyearGina'sEducationExperiencenationalconvention ishostedinLasVegas,whichincludesthreecomprehensive daysofeducationinallareasofthebeautyindustry. Simultaneously,thefranchiseownersarealsoattending meetingsattheevents,whichlendtokeepingitslocations cuttingedge.
Inaddition,PhenixSalonSuitesprovidesacomprehensive multi-daytrainingeventfornewfranchises.Ithas establishedmanypartnershipswithvariousbeauty companiesandindustryspecialiststhatalsooffertraining sessionsthroughouttheyeartoitsLifestyleProfessionals.
SupportingCharitableCauses
TheGinaCaresFoundationwasestablishedinhonorof GinaRivera'slatemother,JanicePeneschi,wholosther battlewithcancer.AportionofsalesfromtheGinabeauty productandtoollinesupportthefoundationdedicatedto supportingcancerresearch.Grantsarealsoavailablefor professionalsworkinginthebeautyindustrywhosuffer fromcancerandtragicillnesses.
ContinuingtoProvideHigh-qualityServices
PhenixSalonSuites'goalistocontinuetoexpandthe companyinternationallywhileprovidingtop-of-the-line high-qualityservices.Itrecentlyopeneditsfirststorein Manchester,England,andwillbeopeningseveralothers acrosstheU.K.Inaddition,ithasjustannouncedits expansiontoSweden.PhenixSalonSuitesanticipates continuedexpansionasawarenessofthebrandandconcept growacrossEurope.
AddressingNeedsofStylistsPositively
"Phenix Salon Suites listens to the stylist's needs and positively addresses them. They have redefined the options for professionals working in the industry." —John Aultman,PhenixSalonSuitesLifestyleProfessional,20yearHairstylist
"Phenix Salon Suites is more than just a franchise. It's a family-run business from the top down. The Salon Professional becomes part of this family as they open their business within our locations; the culture and support are key to our success! You are in business for yourself but not by yourself!" — DaleneKersey,PhenixSalonSuites Franchisee
