The 10 Most Influential Entrepreneurs to Follow in 2022 January2022

Most

Entrepreneurs

Editor’s Desk

Availing Edge in the Business by Thinking Ahead of the Time

hatseparatesgreatleadersfromtherestofthe

Wpackistheirunconventionalapproachto solvingaproblem.Theirbusinesssuccessis directlyproportionaltotheimpactofsolutionsprovidedby them.

Greatbusinessleadersdon’tjustbelieveindeliveringthe latestsolutionsbutalsoinavailinganedgeoverothersby beingthefirstintheindustrytodeliverinnovativebusiness solutions.Theythinkaheadoftime,recognizetheevolving needsoftheclients,andmeetthoseneedswiththeir cutting-edgesolutions.Theyconstantlyseeknew opportunitiesandinnovationswiththeircuriosity

Byaimingforthesky,theydon’tsettleformediocrity They don’tliketobetrappedinthecomfortzone,fear,andhalfheartedefforts.Theyunderstandthatfear,indecision,and inertiaarethegreatestobstaclesonthejourneytosuccess. Theyovercometheseobstacleswithconfidence, decision-makingabilities,andmomentumintheiractions. Theyalwaysthinkbeyondtheboxandconstantlyenhance theirabilitiesandskillstoservetheevolvingneedsofthe businesses.Theyhaveexcellentleadershipacumen.They leadtheirteamsbysettingexemplarystandards.

Undoubtedly,thesearethequalitiesthatmakethemstay aheadofthecurve,buttheotheressentialthingthatcounts isempathy.Thereisnobusinesswithoutpeople,andthus, treatingthemwithcompassionbringsthebestoutofthem. Withtherightboundariesintact,greatleadersshowgenuine concernforthepeopletheyleadandfosteranenvironment thatisconducivetothriving.

Moreover,influentialleadersbelieveinchallengingthe statusquo,askintelligentbusinessquestions,andbelieve

thatvaluablediscoveriescanreformthebusiness processesforthebetter.Theyare experimentalandresearch-oriented.Theytapthe potentialoftechnologiesforimprovingthebusiness processes.Theypursueworthyambitionsanddeliver bettersolutions.Theyplanthingssmartlyand executediligently Theyarenotafraidtotake calculatedrisks.Theyacceptfailuresasstepping stonesonthejourneyofsuccess.Theyarefocused, persistentandinnovative.

Inthiseditionof“The10MostInfluentialEntrepreneurstoFollowin2022”,wehaveenlistedthemost influentialentrepreneurswhoaremakingtheirmarks inthebusinessworldwiththeirexceptionalabilities, talents,andskills.

Onthecover,wehaveDr.JoAnnAjayi-Scott,a philanthropistmakingadifferenceinthelivesof youthspositivelythrougheducating,empowering, networking,mentoringthem,andhelpingthemattain greatness.

FeaturingasanentrepreneuroftheyearisMeagan Gallman,aSalonOwner,MasterColorist,and ArtisticEducator.Youwillgettoreadmanymore suchstoriesofinfluentialentrepreneursinthis edition.

Lastly,donotforgettoscrollthroughCxOsby industryexpertsandcreativearticleswrittenbyour in-houseeditorialteam.

HaveaGreatReadahead!

Dr.

BriefCompanyName

AaronAlbert Co-founder Mine’disadigitalplatformwithhumanpathos.

ArminehKeshishian

Founder

Mine'd doyoumined.com

Evolution DanceTheatre evolutiondt.ca

EvolutionDanceTheatredevelops,promotesandperforms originalMiddleEastern-inspiredmultimediaand multidisciplinaryspectaclestobothentertainandprovoke dialogueonsocial,spiritualandhumanisticthemes.

AshleyBrichter Founder Birthsmarter birthsmarter.com

Birthsmarterisagroupofprettysmartandextremely thoughtfulparents,doulas,andbirtheducators.

BernardoAhlborn President AbsoluteBuilders absolutebldrs.com

AbsoluteBuilders,Inc.isaWoodworkConstructionContractor intheWashingtonDC,metroareasince1998.

JenniferAmmons CEOandOwner

TheBigFakeWedding thebigfakewedding.com

JenniferCohen CEO SupremaFitness jennifercohen.com

TheBigFakeWeddingexiststopromotesmallbusinesses, inspirecouplesandencouragesolidmarriages.

JoannAjayi-Scott Founder

EssenceOfALady eladies.org

SupremaFitnessisafullserviceagencybackedbyventure fundMDOHoldings,whichprimarilyinvestsinhealthand wellnesstechstartups.

EssenceOfALadyprovidesprogramsupportforYELL's missionofONEGIRL.

MariamNusrat FounderandCEO

GamingRevolution forInternational Development gamingfordev.com

GRIDisanaward-winningsocial-impactgamingstudio.

MeaganGallman SalonOwner

TheMagnoliaParlor themagnoliaparlor.com

TheMagnoliaParlorisaspecialtyhairsalonoffering customizedlooksforclientsthatareguaranteedtomakean unforgettableimpression.

YasarChaudhary Co-Founderand President LAVodka lavodka.com LAVodkaistheUltraPremiumVodka.

FeaturedPerson

COVER story

Dr. JoAnn Ajayi-Sco Founder and CEO Essence of a Lady, Inc

Dr. JoAnn Ajayi-Scott

Empowering Youths to Greatness through Education, Mentoring, and Networking

Our purpose is to help women and girls in becoming productive citizens or future entrepreneurs and help them in gaining maximum health and wealth!!

Life'smosturgentandpersistentquestionis, "What are we doing for the well-being of others?" To enduredifficultiesforameaningfulpurposeisa sublimepleasure,andthereisnogreaterpleasurethan utilizingone'slife,wealth,intelligence,andwordsforthe welfareofothers.Peopleleaveagreatlegacybehindby helpinginthewell-beingofothersandwillberemembered bythelivestheytouchedandmadeapositivedifferencein people'slives.Greatleadersliveinaspiritofcompassion andgenerosityalongwithhumanitarianandphilanthropic approacheshelpingthemcontributesignificantlytothe worldwithoutexpectinganythinginreturn.

Dr.JoAnnAjayi-Scottisonesuchhumanitarianand philanthropistmakingadifferenceinthelivesofyouths positivelythrougheducating,empowering,networking, mentoringthem,andhelpingthemattaingreatness.Asthe FounderandCEOofEssenceofaLadyInc.,Dr.JoAnn ensuresthateachgirlagedfrom6to19isprovidedan opportunitytoreceiveamentor Thesementorshelpguide themthroughthetrialsandtribulationsofgrowingup, graduatingfromschool,becomingproductivecitizensor futureentrepreneurs.

InaninterviewwithInsightsSuccess,Dr.JoAnnAjayiScottsharesherjourneyandhercontributionthough EssenceofaLady,Inc.intheoveralldevelopmentof womenandgirls.

Below are the highlights of the interview.

Briefouraudienceaboutyourjourneyasabusiness leaderuntilyourcurrentpositionatEssenceofaLady, Inc.Whatchallengesdoyouhavetoovercometoreach whereyouaretoday?

IfoundedEssenceofaLadyover32yearsago.What startedasasocialclubwithover23womensupportingeach otherintheirsidehustlesinMay1989evolvedintoa sustainable501©3nonprofitorganizationin2003.Overthis 32-yearperiod,Ihavehadpartnershipswithschools,school districts,BigBrotherBigSister,MENTOR,SusanB.

Taylor'sNationalMentoringCares,PointofLight,and PresidentObama'sPRESIDENTIALLIFETIMEAWARDS commission.Inaddition,Ihavebeeninpartnershipwith over400local,state,andnationalprofessionaland entrepreneurialwomenwhohelpedsupportthemissionto educate,mentor,andempowerover1000youth,especially girls,inthreestatesandsixschooldistricts.Myvisionis ALLwomenandgirlswillgainmaximumhealthand wealth!!Now,afterover30years,Ihaveretiredfromthe educationalarena,andIrunEssenceofaLady,Inc.fulltime.Throughmyjourney,Ihavereceivedawardsin education,community,andentrepreneurship,including nationalphilanthropistoftheyear,congressionalawardand recognition,andaninternationalhumanitarianaward.The biggestchallengeshavestemmedfromalackoffundingto supportthementoringprograms.

Tellussomethingmoreaboutyourcompanyandits missionandvision.

ThemissionofEssenceofaLadyistoeducate,mentor,and empowergirlsthroughthephilanthropyofwomen.Iwork towardthisgoalwithateamofwomentoprovideyouth, especiallygirls,withtools,resources,andfinancialsupport todevelopacareer,leadership,andsocialskills.With womenjoiningournetworkofphilanthropytogivetheir time,talent,andtreasuretohelpdeveloptheseskills,girls graduatefromhighschoolandpursuefurthereducation and/orentrepreneurship.Themissionofeducation, mentoringandempowerment,allowsmetocarryoutthe visionofhelpingwomenandgirlsgainmaximumhealth andwealth.Thehiddenbenefitsofwomengivingtogirls aretheconnectionstheymakewithotherphilanthropists andthejoyofseeinggirlsreachtheirfullpotential, knowingtheycontributedtotheirgrowth.

Enlightenusonhowyourorganizationhasmadean impactonthelivesofpeople.

Overthe32yearsofsupportingwomenandgirls,Essence ofaLadyhasprovidedaplatformforwomentosharetheir journeytosuccess,revealingthestruggles,pain,and heartachetheywentthroughandthetenacityandresilience topersevere,despitethestruggle,tobecomethewomen theyhavebecome.Womenhavestartedandorleveraged theirbusinesses.Girlshavedevelopedhighself-esteem throughmentoringsessions,workshops,webinars,special events,andscholarshipstoattendcollegeortechnical schools.Longbeforeself-carewastrending,Essenceofa Lady,througharesearched-basedcurriculumcreatedby me,conductedweeklymentoringsessionstohelpgirls developmentally,emotionally,physically,andsocially.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

ThecorevaluesofEssenceofaLadyareweareoursisters' keepers.Ittakesavillagetoraiseachild,andthevillage haschangedinthe21century Thevillageisnotour

neighborsbutcaringandgivingadultswhoarepassionate aboutsupportingyouthandtheirfamilies.Ibelievein providingpositiveinteractioninapositiveenvironmentto motivategirlstostrivetoreachtheirfullpotential, believingsomeonecaresaboutthem.Thegoalistoprovide non-judgmentalsupporttogirlsthroughmentoring:group orone-to-one.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Irecognizedtheimportanceofbeinginthetechnological spaceover15yearsago.AlthoughIwasscammedon severaloccasionswithpeoplesupposedtobuildwebsites forustoleverageopportunitiestosupportmoreyouth,I havehadawebsite,socialmediapresence,andonline formsandpaymentsystemsforovertenyears.Iaminthe processofrebrandingandupgradingourwebsiteswitha brandingspecialist,brandingphotographer,automation,and strategiescoachasIspeak.

Created in 1989, Essence of a Lady, Inc. recruits professional and entrepreneurial women to help educate, mentor, and empower school-age girls.

Ifgivenachance,whatchangewouldyouliketobring inmentoring?

ThechangeIwouldliketobringismoresupportfrom adults.Mostadultsbelievewhenyouthgetintohighschool, theyneedlesssupport;myexperienceinworkingwith youthandteachingat-riskstudentsinhighschoolforover 16yearsprovedthatisinaccurate.Additionally,Iwrotemy dissertationonmentoring.USDOE(2012)stated,"every26 thsecondsachilddropsoutofschool,and12 gradewasthe onlygradegirlsdroppedoutmorethanboys."Mygoalisto provideopportunitiesforparentstobeinvolvedintheir children'slivesallthewaythroughgraduationwithEssence ofaLady'scontinuoussupportandmentoring programming.

What,accordingtoyou,couldbethenextbigchangein theempowermentofwomen?

Womenunderstandthepowerofcollaboratingmorenow thaneverbefore.WhenIfirstbeganEssenceofaLadyin 1989,women'smindsetwas,"Womendon'twanttowork together;theyonlywanttoteareachotherdown."Well,it wastruethen;thewomenwhohelpedcreateEssenceofa Ladylistenedtothethen-presidentanddisbandedthe organizationanddispersedthemoneyequally.Fourofus tookours,andIcreatedthefirst"LadiesOnlyConference" then,Icreatedanon-profitandreceivedthe501©3status throughtheIRSsothatwouldneverhappenagain.With influencers,strategicpartnerships,andcollaborative partners,womencanleveragetheirbusinessandprovide supporttoeachotherandgirls,whoareourlegacy!

Howisyourcompanypreparingtobeapartofthat change?

EssenceofaLady,inpartnershipwiththeFemalesare FabulousEmpowermentSeries,isprovidingamedia, marketing,andPRplatformtoallowwomentoliveout theirpassionandsharetheirjourneytotheir FABULOUSNESSwiththeworld!Weworkwiththemto providethetools,resources,andsupporttoleveragetheir businessesasaphilanthropist,leavealegacythroughtheir storiesondifferentplatforms,andultimatelybecome LEGENDARYintheworld!

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforEssenceofaLady, Inc?

Iseemyselfasaglobalphilanthropist,women empowermentspeaker/emcee,andlegacybuilder,providing amedia,marketing,andPRplatformforwomentoshare theirstoriesoftriumphandprovidingtheaudiencetohear theirstoriesthroughEssenceofaLady'swomenandgirls events.Additionally,IseeEssenceofaLadyestablishing partnershipswithgirls’andboys’programsbyprovidinga mentoringcomponenttotheirestablishedclubs.Thegoalis foreverychildtohaveanopportunitytogetmentoring supportfromadultsintheircommunity.Ihavecreatedan actionplantoconnectwithestablishedmentoringprograms inthecommunitytoprovidesupportandguidancetothem utilizingresearch-based,data-drivenstrategiestohelpthem leveragetheirprograms.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretomentorandempoweryouth?

Youdonothavetoworryaboutre-creatingthewheel.I havementoredandempoweredhundredsofbudding entrepreneurs;thatismypassion,thatisGod'spurposefor mylife.Ihavebeenouthereforover40yearsasan entrepreneur,over35yearsasanempowerment speaker/emcee,andover32yearsasaphilanthropist.Iam heretosupportyou;allyouhavetodoisbewillingto supportgirls.Bycomingtogether,wecreateawin-win opportunityforeveryone.Remember,wearenotgoingto berememberedbythecarswedrive,theclotheswewear, orthehousewelivein;wewillberememberedbythelives wetouchinapositiveway.Philanthropyprovidesyouthat opportunitytogive…withoutexpectinganythinginreturn, knowingyoucanbegifted100-fold!ContactmeatDr. JoAnnorSchedulea15-minuteConsultat ConnectwithDrJoAnn.as.meandlearnmoreabout leveragingyourbusinessasaphilanthropisttobuild generationalwealth.

Meagan Gallman Salon Owner, Master Colorist, Artistic Educator, Guest Writer The Magnolia Parlor

Our stylists are not only well educated in their craft, but they also provide only the best services to the guest of all ages and hair types.

Meagan Gallman Making the Stylist Inside You Future Ready

Diveafewyearsintothepast,andyou’llnotice whensocialmediamainlyexistedfor entertainmentpurposesandwasnotasbusinessdrivenasitistoday.However,thewavesoftransformative shiftsinthebusinessworldwhenbuildingarobustclient baserequiredpaperads,passingbusinesscards,andword ofmouthbegantochangeandtookamoredigitalroute. Surroundingwereevolving,andnotmanypeopleadapted quickly,butwhentheydid,theydefeatedalltheoddsto perceivethesuccesstheyyearnedfor.Akintothewords aboveisMeaganGallman,whorealizedherpotentialand finallyovercamethenaivemindsetthatheldherbackfor yearstofindherventure,TheMagnoliaParlor

Meagandecidedtoboothrentafterpursuinghercareer startedasacommissionstylistinasalon.Shefacedseveral challengesalongherjourneybutstruggledwithonefor yearswhenpeopledidn’ttakeherseriouslyasanartist.She hadtofighttoothandnailtoprovehervalueandbe respectedwhilefacingherbiggestpetpeeve,“So,you’re justahairstylist.”Overcomingsimilarcomments,Meagan learnedfromexperience,allowingherselftogrowand makingthingshappenforheramidthedisbeliefofothers.

Overtheyears,Meaganhasbuiltherselfareputationby workinginvariousaspectsoftheindustry,aspiringevery artisttoviewthatsuccesscanbeachievedevenfroma smalltownintheSouthwithdedicatedefforts.Sheimpacts theindustryasaneducatorforJoico,OliviaGarden,andis alsopartoftheeducationteamforBeautyLaunchpad.With yearsofexperience,Meaganmadestrideswithherwordsas aguestwriterformultiplebeautypublications.Sheasserts. “There is room for everyone with a passion for the beauty industry. That drives me to impact my industry in the most positive way possible.”

ThePassionateCulture

Meaganstronglybelievesinsharingtheknowledgethatshe receivedwithotherstylists.Afterspendinghalfhercareer

asaMasterColorist,shewasblessedtoworkwithafew prestigiousnamesintheindustryandconsidersherself luckytocallthemfriends.Meaganlovesmentoringyoung stylistsandiseagertoteachthemabouttheknowandhow oftheindustry,guidingthemtoavoidhermistakestoexcel fromthestart.

Meaganmentionsthatsheneverknewthatshewantedto launchherventure,TheMagnoliaParlor.Ithasbecomea safeandcreativespaceforstyliststogrowtheirtalentsand succeedinvariousways.Sheunderstandsthestagnant feelingonemightfeelduetolackofsupportsystem, limitedaccesstoeducation,demographicmindset,andlack ofmentorshipandencouragement.Meagangivesitherall withthethoughtfulapproachthatallowshertoremedythe negativethoughtsofthestudentsthatcantakeoverand deliberatetheirconfidence.

Meaganinvestsinherstylist,settingagoalwhereshe wantsthemtobebetterthanherself.Shewantsherstudents andstyliststogrowcontinuouslybecausesheunderstands thatgettingcomfortableinthebeautyindustryisdangerous. Shenotes, “You become comfortable, you become lazy. You become lazy; you become irrelevant. You become irrelevant; you become forgotten. You become forgotten; your career is dead. Never become comfortable. Become an unforgettable life force of the beauty industry.”

Fromtrainingstylistsfrombasicstobusiness,Meaganhas cultivatedavibrantculturebyentrustingherteamwiththe coreofTheMagnoliaParlor:tacklingandachieving anything.Shedescribesbeinganentrepreneuraslike runningahousehold,andsheistheheadofhersalon household.Sheensuresthathermindsetisonpointandthat sheisreadyforanything.Sheasserts, “If the core is weakened, the household will crumble. No entrepreneur wants their empire to fail, especially because they have lost sight of what is important.”

Influenal

Adapt,Embrace,Bequeath

Whentheworldwasdealingwiththechaosofpandemics, Meaganandherteamlearnedtoadapttothesituationto ensurethecontinuationofthesuccessofherFempire.In heropinion,technologyhasitsdefinitedownfallsbutalso hasbeenthesavinggrace.Duringthepandemic,Meagan taughtcountlessclassesdigitallywhilekeepingupwiththe team.Thedifferenttechnologyimplementationsallowed hertopre-recordlessonsandguidestylistswithplatforms likezoom,whichboostedherasanentrepreneur.

Meaganexpressesthatshewouldliketoseemorestates allowan“apprenticeship”programaddedtoCosmetology Curriculums.Shewishesthatthereshouldbedesignated salonsthatshouldpassanaccreditationapplicationtobe involved.So,studentscouldacquireacertainamountof theirpracticalhourswithinanaccreditedsalon.Itwillallow futureprofessionalsinthebeautyindustrytoadapttoan actualsalonenvironment.InMeagan’sopinion,withthe additionoftheaccreditationsalonprogram,studentswillbe

abletoshadowandassistwhileinschoolandessentiallyget acquaintedwithreal-lifesalonsituationsandhowto addressthem.

Movingahead,Meaganenvisionsabeautifuleducationbasedsalonblossominginwaysthatayounger,naïve, unrealistic“businessowner”wouldhaveneverthought possible.Sheseesherselfworkingdiligentlytohelpchange thesmallmindsetofthosewhohavestereotypedthebeauty industryasjustaplayjoborabackupplanifPlanAdoesn’t workout.

Meaganadvisesbuddingwomenentrepreneursneverto stoplearningandstudyingabouteverysideoftheindustry Findingcompatiblementorsisessentialtoproducethetype ofworkthatintriguesoneself. “Never settle. Perform like a professional, and you will be respected as a professional. Perform like someone that plays with hair as a hobby, and you will not be taken seriously,” concludesMeagan.

Entrepreneur of The Year

Rapartofdigitaltransformationhasbecomea necessityinmoderntimes.Havinganonline presenceenablesbusinessestoexpandtheirservices regionallyandglobally,maximizingthebusinesses'profits.

ecognizingdigitalbusinessopportunitiesandbeing

theinnovationsystem.Digitaltechnologieschangethe innovationsystemandprovidenewanddisruptivebusiness opportunities.

Withdigitaltechnologies,businesseshaveaccepted organizations'innovativeapproachesfortacklingtough societalchallenges.Digitalsustainableactivitiesare becomingthenewbusinessopportunitiesin entrepreneurship,anddigitalentrepreneursareplayinga significantroleinutilizingdigitaltechnologiesfor addressingissuesintheworld.

Digitalsustainabilityhasthepotentialtoincreaseadvances inentrepreneurship,strategy,andinnovationformakinga positiveandrevolutionaryimpactinsociety Adopting digitaltechnologieswiththeirinfinitepotentialisthe beginningofanewerainentrepreneurship.Heretraditional waysofdoingbusinesswillbereshaped,givingrisetonew businessopportunitiesandderivingprofitsbypursuing digitalentrepreneurship.

Thegamerulesarechangingwiththeadoptionofdigital technologiesbymostbusinesses.Thesetechnologieswill addnewparametersandfunctionalities.Businessleaders whoareexpertsintappingthepotentialofthese technologiescanmakealotofdifferenceintheeraof digitalentrepreneurship.Manystartupsareemerginginthe digitalfield.Thegrowthofthesestartupsdependsonhow theycangraspthedigitaltechnologiesefficientlyandbe morefunctionalwiththesetechnologies.

Digitaltechnologiesarealsobeneficialtoalready establishedbusinesses.Theycanincreasetheirgrowthwith thesetechnologiesandscaleuptoagreatextent.Havingan appropriateregionalecosystemcanhelpenterprisesflourish andresolvemostofthecomplexchallengesintheworld withdigitaltechnologies.

Digitalentrepreneurshipisthemostimportantelementof theinnovationsystem.Itischangingtheoverallbusiness systemandimpactingthedifferentdimensionsandlevelsof

Thekeyparametersofdigitalentrepreneurshiparean ecosystem,entrepreneur,andentrepreneurialprocess.A favorableenvironmentleadstofavorableresults.Withthe combinationofalltheseparameters,digital entrepreneurshipcanmakeatremendouscontributioninthe businessworldbytappingthepotentialofdigital technologies.

Clearrecognitionoftheneedsandresourcesthatare requiredfordigitalfirmsandstartups,thedetailed examinationoftheoperativemechanismsofalready existingecosystemswithafocusondigitaltechnologies, andinvestigationsofthechangingtrendsandusingdigital technologiesaccordingly,etc.,formtheessential componentofsustainingtheentrepreneurialspiritinthe digitalera.

Digitaltransformationisthemostaffectingtrendfor businessescurrently.Someofthemostexcitingresearchrelatedideasandentrepreneurialavenuesareduetothe confluenceofdigitalandsustainabilityimperatives. Embracingdigitaltechnologiesforsustainablegrowthand developmentofbusinessesispossibleforentrepreneursin thedigitalera.

Entrepreneurscansustaintheirentrepreneurialspiritby beingexpertsintappingthepotentialofthesetechnologies. Businessescanrisetogreatheightsbythesuccessful implementationofdigitaltechnologies.Entrepreneurswho willbeabletoleveragedigitaltechnologiesforavailingthe businessadvantagewillbeabletomakegreatprofitsand hugecontributionstosocietyandtherebyderivemore meaning,purpose,andfulfillment.

SUSTAINING ENTREPRENEURIAL SPIRIT IN THE DIGITAL ERA

Sustainable

A bridal show alternative complete with an emotional vow renewal ceremony, light bites, and a dance-party reception.

The 10 Most Influential Entrepreneurs to Follow in 2022

Jennifer Ammons

Curating A Unique Bridal Show

Themostintriguingaspectaboutactingonaunique ideaisthatitbringstogethercreativeminds togethertoinitiateachangethatcandisruptthe industry'slandscapeforthebetter.Toconnectthenewly engagedcouplestoseverallocalboutiquevendorstoforma connectionbeforeinvestingtowardstheirspecialdayunder onebigroofwasthecoreideathatbirthedTheBigFake Wedding

JenniferAmmonsleadsTheBigFakeWeddingasthe CEOandOwner,steeringherexperiencetoexpand worldwide.EmbarkingonthemissionofTBFW,Jennifer promotessmallbusinesses,inspirescouples,and encouragessolidmarriages,creatingaplatformwhere brandscanshowcasetheirbest,resultinginanetworkof like-mindedbusinessownerswithfutureclientsattheir fingertips.

AnArbitraryBeginning

Havingverylittleinterestinbecominginvolvedinthe weddingindustrytobecomingtheCEOofanexperiential marketingcompanyinthenichehasbeenanexhilarating rideforJennifer.Shedidn'tplanherelaboratewedding, havingasmalldinnertableofeight,beforesteppinginto becomingtheownerofTheBigFakeWedding,realizing thattheindustryisfilledandservedbysmallbusinesses chasingtheirdreams,nomarketingsupport.Thus,Jennifer understoodthatthesmallbusinessistheheartofthe weddingindustry.Sheishonoredtoworkwith800 supportingthebusinessannually.Jenniferwelcomes2022 tobouncebackfromtheunprecedentedtimeswithnewly rejuvenatednationwideawarenessandsupportsmall businesses.

ThinkingOut-of-the-Box

JenniferexpressesthattheTBFWbusinessmodelworks becauseitcaresaboutsupportingbusinessvendors,setting themapartfromanaverage"boxedevent."EveryBigFake Weddingvendorisindividuallyconnectedtoin-house ProductionManagers,withtheircheerleadersguidingthem

tosucceedatanevent.Sheasserts, "We personally know each and every business we work with, and we know what they need. It also works because, unlike the majority of the wedding industry media, we are not in it to propel the unnecessary stress and competition of wedding planning and instead exist to encourage solid, committed marriages of all types." TBFWdoesn'tjoinonthehandwagonsand intentionallychoosestomarketuniquelyandgenuinely

JenniferstatesthatengagedcouplescometotheTBFW eventsentrustingthatthebrandonlysupportsfair,quality, andauthenticlocalbusinesses.Couplesvisittheeventsto carryoutrealconversationsandviewtherelationships betweentheclientsandvendorswithoutanypressure.

Jennifer Ammons CEO/Owner The Big Fake Wedding

TBFWprovidesareminiscingexperiencethatcouplescan witnesspersonallyratherthanviewingfromazoomcall. TheeventincludesaREALvowrenewal,15minuteswhere theminglingstopstoremindwhymarriagesaresogreatin thefirstplace. "Without this, we'd be just another wedding show," mentionsJennifer

HeadsUpMoveForward

Intherelentlesspursuitofbeingthebest,in2022,Jennifer hopestopropeltheindustry'sdisruptionbychanginghow GenZcanbookvendorsandorganizeandserveclients whilealsoseamlesslygrowingitsbusiness.The methodologiesthatengagedcouplescanutilizetofind qualityvendorsareantiquatedandentirelydrivenbylarge conglomeratecompaniesthatfollowanadvertise-based businessmodel.Although,TheBigFakeWeddinghas impactfulimprints,havingapersonalconversationwiththe clientsandvendorsknowingtheneedforchange.

Jennifernotes, "Clients want easier ways to book vendors instantly, vendors want easier ways to track and follow up with leads, and easier ways to create residual quality bookings under the secureness of a brand they trust is rooting for them. The Big Fake Wedding is striving to be this solution in 2022." TheexperientialplatformthatTBFW providesisexpandingbystrategicallypartneringwitha newcompanyinthetechindustry,Wedy Thecompanywill continuetoservetheindustryneedsasengagedcouples lookforbetterwaystospendtheirbudget;WedyandThe BigFakeWeddingwillbethefirsttrustedchoice.

ThrivingConnection

Jenniferwelcomesthechangesintheweddingand marketingindustrybuthopesthatpeopleneverlosesightof humanconnection. "Owning a business BASED on the human connection during a pandemic that forbids it was, to say the least, hard. But we continued to be supported by the network we had created because human connection is desirable, and we had created not just a network but a family," expressesJennifer.Sheishopefultoembracethe innovativetechnologyplatformstosupportthebusiness modeltoserveeveryonebetterbutalsoknowsthatthe humanpartofpeoplewillneverceasetoexistandwants organizationstocontinueseeingvalueinthat.

TheBloomingBud

Jenniferwitnessedseveralbusinessesfailandflail,andnew opportunitiesandideascameintoexistence,primarily woman-owned.Aswomencontinuetoseekmeaningful purposeoutsidetheirresponsibilitiesinthehome,more smallbusinesseswillblossom.Inherconcludingthoughts, Jenniferadvises, "When the woes of business ownership hit, which they undoubtedly will remember why you started. Was it to create or fuel a passion that could serve your family or lifestyle? Then honor that. Quit or scale back if you have to, but never waiver and continue to create those same benefits and safe spaces for other women to be employed.”

Why Learning Negotiation is Ifor mportantLeaders?

Wanttobealeader?Thenyou'regoingtoneedto getpeopletofollowyou.Coincidentally,the waytodothatisbybrushinguponyour negotiationskills.Thetwoskillsgohandinhand,afterall, ifyou'vegotfollowers,it'sbecausepeopleareagreeing withyourproposedwaysofachievingagoal.Howdoesa greatleaderdothat?Byusingthesameskillsthat negotiatorsuseeverydaylikelistening,demonstrating empathy,communicatingeffectively,andbymaintaining composureunderstress.

It'sStartswithListening

It'shardtogetpeopletofollowifyoudon'tknowwhat's goingonwiththem.Whatmakesthemtick?Howarethey operatingonadailybasis?Whataresomeofthechallenges thattheyencounter?BackwhenIwasinmyearlysales dayswhenIworkedinmanufacturing,Igottospendalot oftimeontheroadinstorestalkingtostoremanagersabout theconditionsintheirstores.Iwasfortunateenoughtogo ontheroadwithsomeofthemostseniorleadersinmy globalorganizationandIgottowatchthemstopinthe aislesandtalktocustomersaboutwhytheyboughtcertain beautyproductsoverothers.Ilearnedanimportantlesson thatdaythatIcarriedwithmeforyearstocome.Ifyou're comingupwithproposals,products,ideasforsomeone,

unlessyouknowwhythey'remakingthechoicesthatthey doyoumaybetryingtoleadfolkstoaplaceinwhichthey havenointerest.

EmpathyisaPre-requisite

Mostpeopleconfuseempathizingwithagreeing.It'ssimply amatterofbeingabletoputyourselfinsomeoneelse's shoes.Onceyouunderstandwherethey'recomingfromand howtheythinkonlythencanyoucomeupwithawayto leadthemwhereyouwantthemtogo.Greatnegotiators understandtheneedtoframethingsfromtheotherparty's perspective.Wanttogetaraise?Youknowthereasonyou wantitistohavemoremoneyinyourpocketbutwhat'sin itforyouremployer?Accordingtostudies,anemployee whofeelsvaluedisamoreproductiveemployeeandthat meansbetterresultsandprofitsfortheemployer.Beingable toframeitupthatwayallowsyoutogetwhatyouwant whilemakingit(somewhat)appealingtothem.Ifyou'rea leaderwhowantspeopletochangebehaviorandadopta newprocess,takeamomenttowalkinyourteam'sshoesto frameitinawaythat'sgoingtohelpthemfindapathto yoursolution."Iknowitmayseemlikethisnewprocess maytakelongerbutwe'llshowyouhowitwillsaveyou fromansweringazillionmoreemailsoverthecourseofthe nextfewmonths."Peoplewanttobeacknowledged,and

About the Leader

Author of HarperCollins’ Say Less Get More: Unconventional Negotiation Techniques to get what you want, Fotini Iconomopoulos empowers audiences all over the world through her expertise in negotiation, communication and persuasion. Business executives partner with her to achieve their business goals and create a competitive advantage with negotiation consulting and training. Fotini occasionally returns to the classroom as an instructor of MBA Negotiations at the Schulich School of Business in Toronto. In addition to her features on TV, media and outlets including CNBC, Forbes and Harvard Business Review, Fotini’s book has received critical acclaim and she has been recognized with multiple awards including a 40 Under 40 award.

oncetheyhavethatthey'remoreopentolisteningtoyour proposalinsteadoftuningyouout.Acknowledgement doesn'tmeanagreement,it'sademonstrationofhumanity whileyoucanstillmeetyourobjectives.

CommunicateCarefully

There'sareasonInamedmybook "Say Less, Get More" andit'sbecausegreatnegotiatorsareconsideredaboutwhat theysayandhowtheysayit.Theysaylesstotakethetime tolistenandcontemplatethemosteffectivewaytoexpress theirideas…They'renotfulloffillerslike"Ithinkmaybe thismightbeawayto…"asthosewordscanleadtodoubt fromthelistener.Ifyousoundlikeyou'redoubting yourself,they'regoingtostartdoubtingyoutooandgood luckgettingpeopletofollowyou.Instead,leaderschoose wordsthatareclearandsuccinct:"Thankstosomestudies onthematter,we'vedecidedtorolloutthisnewprocedure." Lessdoubtalsomeanslesspushbackandalotlessdamage controltodealwithlater.Theorderofinformation presentedisalsocritical,asstartingwithcredible positioningoracknowledgmentwillengagetheaudience andgetheadsnoddingbeforeyouevenmaketheproposal inquestion.Whenyousaylessbycommunicating

effectivelyyoucanminimizeresistanceandgetalotmore valueoutofyourinteractionswithyourfollowers.

MaintainingComposureisCritical

Whenthingsareeasyleadersgettocoast.Butwhenthe goinggetstougheveryonelookstotheirleadersfor examplesofhowtohandlethestress.Ifleadersfreakoutor throwatoddlerstyletempertantrum(ithappens)then othersstarttofollowtheirleadtoeveryone'sdetriment. Negotiatorsfacestressfulmomentsallthetimeandthey pausetosaylessandmaintaintheirself-control.During stressfulmomentsit'stemptingtosuccumbtotheinstinctto react,howeverit'sthatabilitytopauseandstaypoised beforespeakingthatallowsonetomakebetterdecisions andcommunicateeffectively.It'sinthosemomentswhere leadersneedtodigdeepandusethoselisteningskillsand empathytoresolveconflictanddemonstratethestability thattheirfollowersneedtocarrythemthrough.

Usingtheseskillswillnotonlyhelpyouthroughthehigh stakesnegotiationsIhelpmyclientsthrough,they'llalso helpyouintheeverydaynegotiationsthatbringyour followersdailystepsclosertometingyourgoals.Taking thetimelistenandsaylesswillcertainlygetyouandyour followersawholelotmore.

All successful entrepreneurial journeys boil down to passion, purpose & perseverance!

CEOariam Nusrat

Unleashing the Power of No-code to Transform Interactive Content Creation

Fromgameslikesnake,spaceimpacttogameslike angrybirdsandPlayerUnknown’sBattleground (PUBG),wehavewitnessedadrastictransformation inthegamingindustry

Studiesrevealthatthegamingindustrythatwasvaluedat USD173.70billionin2020isexpectedtoreachavalueof USD314.40billionby2026,registeringaCAGRof9.64% over2021-2026.Whatwasearlierconsideredawasteof timeisnowabillion-dollarindustry.Itisbecausemany ingeniousmindshavejoinedthegamingindustryand changedthewaypeoplethinkaboutvideogames.Andthe goodnewsisthatwomenentrepreneurshavealsomade significantcontributionstoshapethefutureoftheindustry.

MeetMariamNusrat,aninnovatorandtheFounderof GRID,atechstartupunleashingthepowerofvideogames toeducate,engageandempowerpeople.Mariamandher teamarebuildingBreshna,ano-codeplatformthat empowersuserstocreatetheirownpurposefulminivideo gamesatlightningspeed.It’sthelightningspeedthatgives

The 10 Most Influential Entrepreneurs to Follow in 2022

Breshnaitsname(thewordBreshnameanslightninginthe Pashtolanguage,Mariam’smothertongue). WeatInsightsSuccesscaughtupwithMariamtolearn moreaboutherentrepreneurialjourneyandcontributionto enhancingthegamingindustry

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasan entrepreneuruntilyourcurrentpositionatthe company.Whatchallengeshaveyouovercometoreach whereyouaretoday?

HavinggrownupplayinggamessuchasSimCity,Iknew gamesleaveanimpressiononourbrainsthattranscendsthe boundariesofthevirtualworld.Iwonderedtomyself,if gamesonbuildingcitiescanteachurbanplanning,can gamesfocusingonenvironmentalawarenesspromote climateaction,thoseaboutwomen’srightspromote equality,orthosebuildinghumaneeducationimprove animalwelfare?Gameshavethepowertoleavean impressiononourbrainsthatfartranscendstheboundaries ofthevirtualworld,andIamcommittedtoleveragingthis powertoinspiresocialchange.

Ihavemorethanadecadeofexperienceintheeducation andpurposefulgamesindustries.

Forthiswork,IhavebeenrecognizedontheForbesNext 1000entrepreneurlistandreceivedtheClintonGlobal InitiativeHonorRollAward.ButIhavenotdonethiswork alone.

Whentheysayittakesavillage,itreallydoes!Iwouldnot bewhereIamtodayhaditnotbeenformyfamily,friends, collaborators,investors&theGRIDteam,andespecially myCOO(andbrother)RizwanNusrat!

Forthepastyear,Ihavefocusedmyentrepreneurialefforts onbuildingBreshnaunderanewventure-backedC-corp. Wehaveonlybeenincorporatedfor7months,butwe’ve mademadprogress.WelaunchedBreshna’sMVPwitha gamejamandhad6kuserscreate1kvideogamesin96 hours.Wehave9B2Bpartnershipsaimedatgetting Breshnainthehandsofusers.Wearealsooversubscribed atour$1mseedround.

Tellussomethingmoreaboutthecompanyandits missionandvision.

Wearebuildingforthecompletedemocratizationofthe purposefulgamesindustry;Adaywheneveryone, irrespectiveoftheirknowledgeofcodingordesign,is

empoweredtocreatetheirownvideostoinspirepositive impact.WithBreshna,everyonecanbeagamedeveloper

Sothinkaboutateacherwhowantstomakemathlearning fun;shecantransformamathquizintoasupermariolike game,wherekidshavetocatchtherightansweranddodge thewrongones.

Enlightenusonhowyouhavemadeanimpactinthe gamingindustrythroughyourexpertiseinthemarket. AtGRID,wearechanginghowvideogamesarecreated& used.

Videogamesarepowerfulcommunicationtools.The impacttheyleaveonourbrainsfartranscendsthevirtual boundariesinwhichweplaythem!Thereisanopportunity toleveragethispowerforapurposebeyondentertainment. PurposefulVideogames,i.e.videogamesthathavea purposebeyondentertainment,haveimmensepotentialto influenceindustrieslikeeducation,marketing,andtraining; butwedonotseethembeingmainstreamedinthese industries.Thisisbecausemakingvideogamesiscostly, complicated,andclunky!

WithBreshna,wearebreakingtheskills,costandtime barriersofmakingvideogames.Breshnaempowersusers tocreatetheirownpurposefulvideogameswithno-code,at lowcost&atlightningspeed.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

IambuildingBreshnawithateamofpassionategamechangers.Wearediverse,capital-efficient,andhighly motivatedindividuals.Ourcorevaluesareimpatient optimism,communityfirst,undilutedcreativity,graceful growth,andhumbleconfidence.

Ifgivenachance,whatchangewouldyouliketobring inthegamingindustry?

Iabsolutelybelieveweneedmorewomeninthegaming space.Womenbelonginallwalksoflife&itbreaksmy hearttoseewomenself-selectingthemselvesoutofthe industry

Wehavetoaddressourimpostersyndromeupfront;that constantself-doubtleadingtoquestionslike“AmIgood enough?”or“DoIbelonginthisindustry?”Thoughtslike thesearethereasonweseewomenshyingawayfrom unleashingtheirfullpotentialintheirprofessionalcareers. Forallofthem,Ihavetwowords“Youbelong!”

What,accordingtoyou,couldbethenextbigchangein thegamingindustry?Howisyourcompanypreparing tobeapartofthatchange?

Weareoperatingattwoexplodingtechtrends;Theserious gamesmarketisexpectedtobe$29Bby2025,whilethe globallow-codedevelopmentplatformmarketisexpected toproduce$187Binrevenueby2030.Furthermore,weare notonlydemocratizingthevideogamesindustrybutalso theNFTspace,whereeveryonecanembedtheirNFTsinto theirownvideogames!

Whatwouldbeyouradvicetobuddingwomen entrepreneurswhoaspiretoventureintothegaming industry?

Shootyourshot!

Ideasareplenty;executioniswhatsetsapartthedoersfrom thethinkers!

Ifyouhaveanideatosolveapainpointthatyouseeinthe world,theonlyscenariowhereyou“fail”istheonewhere youdonothingaboutit.Donotletyourgender,your educationalbackground,yourincomestatus,orthecolorof yourskinholdyoubackfrombecomingthebestversionof yourself!

A

Pragmatic Approach

Pragmatic Terms

Approach to Business

Entrepreneurshipisoneofthemost profoundwaystomakeanimpactinthe businessworld.Butattaininggreat successinbusinessesisaschallengingasin otherfields.Greatsuccessrequiresgreat sacrifices.Nothingisimpossiblefor thosewhohavelaser-likefocusand aredeterminedtodeliverresultsno matterwhatthechallengesare. Suchleadersbelievein themselvesandtheir potentialtocontribute somethingsubstantialto theworld.Theyare solution-oriented.They believethatchallenges areopportunitiesand liketobeapartofthe solutions.Business leadersbecomegreat bytheirabilityto resolvecomplex challenges.

Successfulbusiness leaderscanmakea differenceinthe businessestheyare leadingwiththe remarkableattributes theyhave.Theyhave greatleadershipqualities. Theybecomedistinguished entrepreneurswithdistinctive abilitiesthathelpthemdeliver morethanexpected.Theydo thingsdifferentlythanothers.They areambitious.Theydon’tliketoplay small.Theyhaveabroadervision.They arereadytoputtheirmind,heart,and everynerveintomakingthingshappen.They believethatanythingispossiblewiththenerves

theyhave.Withtheguts,nerves,knowledge,talents,skills, andcourage,theyknowthattheycanfightthroughany challengesanddeliverthebest.

Externalmotivationisaverymomentarything.Itisnot sustainabletokeeponegoinginthelongrun.Butsuccessfulbusinessleadersareself-motivated.Theirmotivation comesfromwithinthemselves.Theyseetheworldinsideout.Theyarenotdependentonexternalfactorsforpushing themselvestoattainsomethingextraordinaryintheworld. Theyarehumbleenoughtolearnfromtheirsuperiorsand moreknowledgeable,skilled,andexperiencedpeople.They arediligentinexecutingtheirplanswithutmostperfection. Theylearnfromthemistakesofthemselvesandothers becausetheybelievethattheydon’thaveallthetimeinthe worldtomakeallthemistakes.Theydon’trepeatthe mistakes.

Remarkableentrepreneursminimizemistakesandaimto delivermaximumresults.Theydeliversmarterbusiness resultsthatarebeneficialfortheirclients.Theyimprovethe userexperience.Theysolvecomplexbusinessproblems withtheirinnovativenessandabilitytoutilizesmarter solutions.Theydeliverprofitablebusinessresultsthrough theirsharpskills,educateduseoftechnology,andsmarter solutions.Theyareserialinnovators,andbecauseoftheir constantabilitytocomeupwithnewerandnewerinnovations,theycanavailthemselvesoftheedgeintheindustry

Successinthemodernworldrequiressomethingmorethan justacademicintelligence.Successfulbusinessentrepreneursarebeyondacademicintelligence.Theydon’tthinkin termsofblackandwhitesolutions.Theyknowthat complexproblemsrequireunprecedentedsolutions.With theirinnovativeintelligence,theyresolvecomplexissues withtheiringenuity Withtheirinnovativeideas,they improveonexistingprocesses.Thisisthepurposewith whichtheychoosethepathofentrepreneurshipandcando justicetotheirambitions.Theymaketheworldabetter placebydeliveringinnovativeandsmarterbusiness solutions.

The 10 Most Influential Entrepreneurs to Follow in 2022

Yasar Chau ary

Spearheading with Exceptional Tactics

eterminedtobecomehisownboss,Yasar

DChaudharysteppedintothebusinessworld followinghisentrepreneurialdrive.Attheearly ageof12,hewasintriguedbyhisfather'sbusinesses.Yasar begantolearneveryaspectofthecompanytogetintothe workforceassoonaspossible.Afterhegraduated,he decidedtostartworkingasheknewthathecouldmakethe mostofhiscareerwithoutadegree.

Today,YasaristhevisionaryCo-founderandPresidentof LAVodkaalongsidetwootherCo-founders,JeffPrescott andKyleBlevins.Thecompanywascraftedbythemost experiencedandknowledgeablemasterdistillersin California.Overtheyears,Yasarinnovatedvarious strategiestogainacompetitiveedgeoverthecompetition matchingthecorecompetenciesoftheopportunities.

InsightsSuccesscameacrossYasarinourendeavortofind "The10MostInfluentialEntrepreneurstoFollowin2022." Wetalkedwithhimtounderstandhowhisbusinessacumen anddeterminedeffortshavemadehimaprominent entrepreneur.

Below are the highlights of the interview:

Briefouraudienceaboutyourjourneyasan entrepreneuruntilyourcurrentpositionattheLA Vodka.Whatchallengeshaveyouhadtoovercometo reachwhereyouaretoday?

IknewIwantedtoalwaysbemyownboss.Oneofthe biggestchallengesIhadtofacewasmyage.Ioftenwasnot takenseriouslyduetothat.Ihadtolearntohaveananswer foranyconcernorpushbackfromtheotherparty This

challengealsomademethebusinessmanIamtoday.I learnedtopresentandupholdmyselfinacertainmanner Fastforwardafewyears,andIhavelaunchedoveradozen successfulcompanies.Oneofmybestyearsinbusinesshad tobein2021,whichincludedhittingtheINC5000list alongwithbeinglistedasForbesNext1000.LAVodkawas alwaysaconceptmypartnersandIwantedtodooneday. Inmyopinion,nowisthebesttimeforustoshiftourfocus andmakeLAVodkaahouseholdname.

TellussomethingmoreaboutLAVodkaanditsmission andvision.

OurvisionwithLAVodkawastocreateavodkathatwas uniqueanddifferentfromtherest.Whatbetterplacethan LosAngeles,thecitywherepeoplegotopursuetheir dreams.Wewanttoencouragepeopletocarvetheirown paths,togoagainstthegrain.Thedevelopmentprocessof LAVodkareflectedjustthat.Wesourcethefinest ingredientstocreateanultra-premiumvodkawithan extremelysmoothtaste.

Enlightenusonhowyouhavemadeanimpactinthe industrythroughyourexpertiseinthemarket? Overtheyears,Igainedatremendousamountofexperience

A New Vodka, For A New Age.

YasarChaudhary Co-Founder&President LAVodka

andknowledgeinstartupsacrossmanydifferentsectors.

OneofthemanythingsIenjoyaboutbusinessisthatI've foundmostofthebusinessprinciplesIhavelearnedand livedby;IamabletotakewithmeinthisventurewithLA Vodka.Namely,adirect-to-consumer/e-commercelaunch. Wehaverecognizedanopportunityinthemarketthatwe planontappinginto.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

AtLAVodka,webelieveingrowth.Wewantourwhole teamtogrowwiththecompany Weknowhowimportantit istohaveapositiveworkculturebecauseitcantranslate intootheraspectsofourlives.AtLaVodka,wearewilling tonotonlyteachandtrainourteambutlearnfromthemas well.Weareluckyenoughtohavemanytalentedteam membersinourcompanywhotrustandsupporteachother butalsochallengeusinaconstructivewaythatultimately promotesgrowthwithinthecompany

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveragingtechnological advancementstomakeyoursolutionsresourceful?

Efficiencyiswhatwestronglybelievein.Technologyis growingandchangingatarapidpace.Weknowifwe leveragethetoolsavailable,wecanfocusonthemore importantissues,likequalityandourcustomersatisfaction. Wewantedtoinvestalotoftimeandmoneyintoafocused e-commercebrand.Withoutadoubt,technologyplaysa hugeroleinoursuccess.

Ifgivenachance,whatchangewouldyouliketobring totheindustry?

Oneofmanythingsthatdroveustobringthisproductto marketwasbeingdifferent.Throughthedevelopment processofLAVodka,wewantedtocapturetheuniqueness ofouringredientsandbrand.HavingaVodkawithaname thatresonatedwitheveryoneisdisruptiveitself.Notonly that,thelifestylethatthisbrandrepresentsaswell.One changeweplanonbringingtothisindustryistoredefine what"premium"actuallymeans.

What,accordingtoyou,couldbethenextbigchangein theindustry?Howisyourcompanypreparingtobea partofthatchange?

Onemainchangeinthealcoholindustrywearepreparing forishavingourdirect-to-consumerfootprintdown.Covid 19hasmadeorderingalcoholonlinemainstream.We believethe3-tiersysteminthisindustryisdueforachange. Regulationswillloosenup,anddirect-to-consumer conceptswillquicklytapintotheon-premisessales

category.DrizzlyandReserveBarareperfectexamplesthat thereissuccesstobehadinreal-timedeliveryandlocal shipping,changingthegameforhowtopurchasealcoholin thenewage.

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforthecompany?

WebelievethatLAVodkaisaworldrecognizablename. Ourfutureplansconsistofbeingahouseholdnamenot onlynationwidebutworldwide.Rightnow,weface differentchallengeseveryday Weareexcitedtoseethe progresswemakeinthecomingyears.