The world needs strong women
Editor’s Note
APPLAUDING THE STOIC WOMEN LEADERSHIP OF NEW PROGRESSIVE HORIZONS
Abhishek Joshi Deputy Editor
abhishek.joshi@insightssuccess com
Successfulmodernbusinesseshavebeendrivenby
competent,smartandinfluencingchange-makers.
Oneaspectthathasbeennoticedintherecent decadesisthesurgeofwomenleadersintopmanagement positionsanddynamicbusinessentrepreneurs.
Womeningeneralhavebeenversatileandefficient performersinwhicheverfieldstheyventuredin.Growing fromthefunctionallevel,theyhavesteadilygrownhigher invariouslevelsandpositionsofcrucialorganizational decisionmaking.Blessedwiththe4Ds(Determination, Dedication,DisciplineandDevotion)womeninseveral fieldshaveperformedfarbeyondthelevelsofexpectations. Theirundeterredlaser-sharpfocusandhighsenseof commitment,womenhavealwaysbeenimpactful performersinbusiness,science,research,education,arts, humanities,etc.
Adifferentlevelofthinkingappliedinthesamework, makesthemefficientteammembers,convincingteam leadersanddynamicbusinesspropellors.Innovationand widerthinkingapproachhasbeenaninspiringtraitnoticed inmostofthesuccessfulwomenbusinessleaders.The ambitiousmindsetcoupledwithdaringandproactive decision-makinghaspavedwayfortheirriseinseveral areasofbusiness.Anotheraspectidentifiedaboutthese feistystrategistsistheirquickdecision-makingand
amazingpeople-managementskills.Thesehavebeen identifiedasthekeyaspectsofdynamicbusiness entrepreneurs,andwomenbusinessleadersaresurpassing newbenchmarksofsuccessandproductivity.
Playingthevariousrolesofmother,sister,wife,friend, teacher,mentor,etchasingrainedtheirgeneswith dynamismandhighefficiency.Nowonder,theyare excellingintheprofessionalarenaaswell.Thisisjustthe beginning.Soonwecanseewomendrivingtheworld economy,smartlyandeffectively.
Identifyingandacknowledgethedynamismofwomen businessleaders,InsightsSuccessispleasedtopresentyou withitslatestedition,PowerfulWomenBusinessLeadersto Follow,thatshowcasessomeofthemanydimensionsof successfulwomenleaderswhohaveemergedsuccessfulby tacklingvariouschallenges.
Ourin-houseeditorialteamhaswrittenacoupleengaging andinspiringarticleswhichareaddedtoenergizeyour readingfurther
Haveanengrossingandmotivatingread.
CheerstotheWomenpower!
Founder, and Principal Architect
Mody
Leaving Ever-Lasting Impressions with Studio Design Atelier Pvt Ltd
C O N T E N T
16
Apurva Basavaraj
22
Eshita Creating Successful Brands with the Power of E-digital Marketing Solutions
30
Pia Singh
Ensuring High-Quality Mental Healthcare with MindSmith Health Services
36
Pragati Agarwal Passionately Adding Value to Your Celebrations
An Architect,Entrepreneur and Founder of ‘House of Aadimane’ Transforming an Era in the field of Construction and Architecture design Practice. A r t i c l e s
44
Punam Gupta
The Mightiest Entrepreneurial Spirit of Immuno Life
48
Surabhi Aplesh
Enterprising the Inner Creationist with Ridan Creations’ Artsy Affair
26
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Editor-in-Chief Pooja M. Bansal
Deputy Editor Abhishek Joshi
Managing Editor Gaurav PR Wankhade
Assisting Editor Kedar Borgaonkar
Visualizer Sandeep Tikode
Art and Design Head Rashmi Singh
Associate Designer Sameen Arif
Sr. Vice President Megha Mishra
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Business Development Executive Pratiksha Jagtap
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e Powerful Wom Business Leaders toFollow n
Featuring Brief Organization
ApurvaBasavaraj, Architect,Entrepreneur andFounder
Eshita, FounderandCEO
NehaMody, FounderandPrincipal Architect
HouseofAdimane
E-DigitalMarketing Solutions
STUDIODesign
AtelierPvtLtd
PiaSingh, FounderandCEO MindSmithHealth ServicesPvtLtd
PragatiAgarwal, Founder Celebrations&More
PunamGupta, Director ImmunolifePvt.Ltd
SurabhiAplesh, Founder RidanCreations
Apurvaoffersuniquedesignsolutionsthatencouragecomfortand wellbeing,andinconstructingsustainableandenvironmentfriendlybuildings.
Acreativewriterherself,Eshitaoffersbrandbuildingand communicationthrougheffectivedigitalmarketingsolutions
Neha,agiftedarchitectofferscreativeandsustainablesolutions inarchitecture,interiordesigningandurbanplanningtoawide varietyofclientele.
Astrongandimpactfulprofessional,Piaofferseffectiveand personalizedtreatmentoptionsliketargetedmedicationtherapies andbehaviouralinterventions.
Pragatiisapassionateentrepreneurfocusingonprovidingawide gamutofcelebrationsolutionsbyaddingfunandjoytothe clients,makingtheiroccasionsmemorable.
Punamisaversatileentrepreneurandmultifacetedprofessional havingherdynamiccareerspanningtwetyfiveyearshasbeen honouredwithnumerousawardsandaccolades.
Surabhiisapassionateartistandaimpactfultarrotcardreader andhealerwhohastouchedandguidedscoresofpeopletowards pathofhappiness,healthandprosperity.
Founder, and Principal Architect
Mody
Leaving Ever-Lasting Impressions with Studio Design Atelier Pvt Ltd
Asamultidisciplinarysubjectof art
and craft,architecturedemands manysignificanttraitsfromthe Architect,asidefromcreativityand imagination.Artisticexpressionrequires passion,devotion,commitment,anda positivelydreamingattitude.Craftiest endeavournecessitatespatience,perseverance,andprofessionalabilitytoadapt seamlesslytochangingcircumstancesand dynamictimes.Onecanlearnthecraft throughconstantpursuit.Onlyinnately exceptional,artisticallytalentedmindscan maintainperpetualzeal.Afervourforeverto keepfollowingdreamsamidstinsurmountableadversities.
Allthesecharacteristicsareessentialin lookingattheArchitecturalprofessionwith aholistic360-degreeviewandgraspingthe invisibledistinctionbetweentheintegrated interplay.Possessingthesequalitiesin abundance,NehaMody,agiftedArchitect, founded herarchitecturalpracticein1999, StudioDesignAtelierPvtLtd,whichgoes bythemoniker“SDA,”toprovide an interdisciplinary approach to design
CraftingaSustainableEnvironmentofInnovations
SheestablishedStudioDesignAtelierwiththeassistanceof PrashantModi,astructuralengineer,afteryearsofexperienceworkingforprominentarchitects,includingBVDoshi, KBJain,andLeoPerrera.
Thefirm,whichfocusesonarchitecture,interiordesign, andurbanplanning,hasareputationforprovidingits clientswithcreativeandsustainablesolutions. Initially,small-scaleresidentialprojectswerethefirm's mainfocus,andcommercialandinstitutionalprojectscame later.Despitethesector'sdifficultiesintheearly2000s, SDAkeptexpandingandbuiltupasolidclientele.
Thecompanyrelocatedtoabiggerofficein2005to accommodateitsexpandingstaffandgrowingworkload. Withthechange,thecompanywasabletotakeonmore challengingprojects,suchasmanyhigh-risestructuresand urbanregenerationinitiatives.
SDAkeptgrowingduringthefollowingtenyears,building branchofficesinnumerouscitiesandextendingitsreachto othernations.Thepraiseandhonourscementedthe company'sstandingasapioneerinthearchitecturesectorit wasreceivingforitsefforts.
PowerfulWomenBusinessLeaderstoFollow
Withover20employeesworkingonprojectsworldwide, SDAisoneofIndia'sbiggestandmostreputablearchitecturalbusinesses.Thecompanycontinuestopushthelimits ofdesignandhaveasignificantimpactonthebuilt environmentbecauseof its dedication to sustainability, innovation, and cooperation
ArtisticExpressionofVisualInspirations
Sharingherinspirationsbehindventuringintothearchitecturalarena,Nehasaysshehasalwaysbeendrawntothe imaginativeandcreativeaspectsofbuildinganddesignasa woman.Sheispassionateaboutdesigningenvironments thatarebothusefulandvisuallypleasingsothattheymay satisfypeople'sneedswhilealsoevokingfeelingsand leavingalastingimpact.Shehasfurtherbeenintriguedby howspacescanbealteredtosuittherequirementsof variouspeopleandcultures.
Additionally,shethinksthatdesignandarchitecture influencepeople'slivesandtheenvironment.Shesays,“I believe there is much promise in this profession, whether through the design of spaces that encourage comfort and well-being or the construction of sustainable and environmentally friendly buildings.”Additionally,sheisdrivento createoriginalsolutionstochallengingdesignissuesand hasthechancetocontinuallyadvanceherprofessional development.
Inaddition,shesaysit'scriticalforwomentoberepresentedandactiveinthearchitectureanddesignindustries. Womencansignificantlyimprovethesectorsincethey bringadistinctiveviewpointandsetofabilitiestothetable. Nehaconsidersherentryintothisindustryachanceto changetheworldandencourageotherwomentoworkin architectureanddesign.
ExploringtheArchitectonics’Possibilities
Furthermore,herdecisiontopursueacareerinarchitecture anddesignwasmotivatedbyherloveofcreatingbeautiful andusefulspaces,thechancetomakeapositivedifference inpeople'slives,andthedesiretopushherselfandmotivate otherwomen.“Exploring the countless chances and possibilities in this industry excites me, and I am eager to leave a lasting impression,”shemarks.
Asawomanstartingacareerinthefieldofarchitectureand design,thereareseveralchallengesthatNehafaced.Some ofthechallengesincludethefollowing:
~Lackofrepresentationandgenderbias:Despiterecent advancements,thefieldsofarchitectureanddesignarestill dominatedbymen.Itcanbechallengingforwomentobe takenseriouslyandtosucceedintheirjobsduetogender biasthatisfrequentlypresentandalackofrepresentation forwomeninleadershiprolesandtheworkplace.
~Work-lifebalance:Designandarchitecturearetough professionsdemandinglonghoursanddedication.A healthywork-lifebalancecanbedifficultforwomen becausemanyarejugglingcaregivingresponsibilities.
~Alackofmentoring:Mentorshipcanbecrucialtoan architect'sordesigner'ssuccess.Unfortunately,finding femalementorsintheirareacanbechallengingforwomen, whichmightlimittheirexposuretoothermethodsand viewpoints.
~Financialdifficulties:Startinganewbusinesscanbe expensiveinanysector,andthearchitectureanddesign industriesarenodifferent.Womenmayhave challengesgettingloansfortheirenterprisesor fundingtheirinitiatives.
~Technicalproficiency:Ashighly technicalprofessions,architectureand designrequirein-depthknowledgeof constructionprocedures,building codes,andsoftware.Obtainingthe technicalexpertiseandskillsneededto succeedintheworkplacemaybe difficultforwomen.
Despitethesedifficulties,sheovercamethem andforgedasuccessfulpracticeinarchitectureand design.Shefurthers,“I aim to have a good impact on the industry and set the way for future generations of female architects by becoming a strong mentor, building strong networks, and overcoming challenges.”
DesignDynamics
Whenprobedaboutwhatprofessionalvaluesandqualities shethinksherclientsvalueinherandSDAthemost,she saystheyare
*Attentiontodetail:Nehaisrenownedforherattentionto detail,whichisessentialindesigningusefulandvisually beautifulenvironments.Theclientsvaluetheeffortand attentionputintothedesignprocessandthefinalproduct.
*Strongcommunicationskills:Ineachdesignproject, clearandconcisecommunicationisessential,sopeople highlyvalueNeha’scommunicationabilities.Thisensures thatcustomersareinformedandthattheirrequirementsand desiresareconsidered.
*Creativityandinnovation:Shecandevelopinventive solutionstodesignissuesbecauseofherdistinctperspectiveandskillset.Clientsappreciateherabilitytothink creativelyandgenerateoriginalconceptsthatsatisfytheir demands.
*Personalizationandcustomization:Herbusiness acumenisknownfordevelopingunique,individualized solutionsforclients.Customersvaluetheefforttofully comprehendtheirrequirementsandcreateenvironments specificallycateringtotheirdemands.
Sheadds,“I'm also well-known for my capacity for empathy and my ability to comprehend the needs of others.”This translatesintoanemphasisontheclient'srequirementsand adesiretodesignenvironmentsthatarepractical,warm, andaccessibleinanarchitecturalpractice.
*Sustainabilityandenvironmentalfriendliness:SDAis dedicatedtodevelopingenvironmentallyfriendlyspaces. Clientsappreciatethededicationtominimizingthe environmentaleffectofbuildingsandcreatingenvironmentsthatsupportwell-beingandhealth.
Clientsgenerallylikethecustomizedapproach,excellent communication,andemphasisonsustainabilityand innovation.Thesecharacteristicsaidinencouraginga collaborativedesignprocessandprovideplacestailoredto eachclient'sindividualrequirements.
UnifyingSensiblePerspectives
SharingbrandSDAsUSPs,Nehasayssheandherteam takegreatprideinhavingamultidisciplinaryfirmwherethe clientneedstoemploythem.“We offer a comprehensive design solution. We strive to give the client the complete package, from the initial concept to the final execution,”she says.
Sheinformsthattheirareasofexpertiseincludeinterior design,furnituredesign,pharmaceuticalfactoryand industrialdesign,hospitalityandhospitaldesign,sustainabledesign,andaccessibilitydesign.Inmedical,industrial, andhoteldesign,whichcallsforstrictnormsandpractice inahighlyparticularformatandwherethedesignalso affectsaperson'shealthandwellness,theyhaveunquestionablyattainedexpertise.
“Incorporating biophilic design aspects, using sustainable materials, and incorporating psychology into design solutions are all made possible by our distinctive design philosophy and methodology,”shestates.
SheandherteamSDAliketoemphasiseclientcooperation andcommunication,dedicationtointegratingclientsinthe designprocess,andensuringclearandconsistentcommunicationthroughouttheproject.
Theystayuptodatetoemploycutting-edgetoolslike virtualandaugmentedrealitytoimprovethedesignprocess andprovideclientswithamoreengagingexperience.
Inthemodernworld,theytakepleasureintheirdedication tosustainabilityandeco-friendliness,emphasisinglowering buildings'environmentalfootprintsandadoptingsustainabledesignprinciples.
Overthepast20years,SDAhasbuiltasolidreputationand portfolio,showcasingahistoryofprovidingtop-notch creativesolutionsandhappycustomers.
AdvisingArchitecturalAspirants
Asanexperiencedprofessional,heradvicetobudding aspirantswhoarewillingtoenterthebusinessworldis
extensive.Shesaysshewouldlikethemtoconsiderthe following:
Build a firm foundation: Design,engineering,andbuilding conceptsshouldformthebasisofyourknowledge.Invest heavilyinyoureducationandlookforprofessional developmentpossibilities.
Theworldofarchitectureanddesignisconstantlyevolving. Thereforeit'scriticaltobeeducatedaboutnewtools, resources,andfashionsinthesector Tokeepcurrentonthe industry,gotoconferences,workshops,andevents.Learn aboutbreakthroughsandproducts.Andaimtobecomean expertinsoftwareandtechnology
Developabroadrangeofskillssincedesignandarchitecturedrawfrommanyotherfields,andhavingawiderange ofskillswouldbeverybeneficial.Considerpursuing possibilitiestoobtainexpertiseinseveralfields,suchas landscapedesign,interiordesign,furnituredesign,parametricarchitecture,computationaldesign,etc.,andinvestigate otherareasofinterest.
Buildastrongnetworkofindustryleadersandlookfor mentoring.Thesetwostepshelpgrowyourcareer.Finda mentorwhocanadviseyouandnavigatethedifficultiesin ourindustry
Tend to strive: Workinginthearchitecturalanddesign industrymaybedifficult,butit'salsoquiterewarding. Acceptadversitiesaschancestodevelopandlearn,andbe receptivetofreshinsightsandexperiences.
Embrace a strong work ethic: Eventhoughprojectsin architectureanddesignfrequentlyincludelonghoursand hardlabour,it'scrucialtokeepastrongworkethicand commitmenttoyourtrade.Bepersistentanddiligentin yoursearchforchancestohoneyourabilities.
Beingawomaninahistoricallymale-dominatedsector requiresyoutobeaggressiveandconfidentinyourjoband communication.Neverbeashamedtostandupforyourself andyourwork.
Overall,architectureanddesignofferendlessopportunities forgrowthandcreativity,andwithhardworkanddedication,anyonecansucceedinthisrewardingfield.
WelcomingYoutoaTech-TransformedFuture
OnenvisioningSDA’soperationswiththeemerging technologiesandautomatedtoolsthatarerevolutionizing thebusinessworldbyenablinginnovations,Nehareveals thatthearchitecturalanddesignindustryisshiftingasnew technologiesbecomeavailable,openingupnewpossibilitiesforcreativityandefficiency.Architectureanddesign practicesmaybenefitgreatlyfromadoptingnewtechnologieslikeAI,BIM,virtualreality,andaugmentedreality. Someoftheseadvantagesincludethefollowing:
*Streamlineddesignandconstructionprocesses:“Weare movingtowardBIMandotherdigitaltechnologiesthatcan helpus,asarchitectsanddesigners,collaboratemore successfullyoncomplicatedprojects,loweringtheriskof errorsandincreasingproductivity.”
*Enhancedsustainability:Theirarchitecturalanddesign firmcanensuretheirprojectsaremoreenvironmentally consciousandsustainablebyembracinggreenbuilding designconceptsandleveragingtechnologieslikematerial analysisandsustainableprocurementoftheirproducts.
*Improvedclientcommunication:ByutilizingVRand AR,theyhavebeguntoprovidecustomerswithamore immersiveandengagingexperience,assistingthemin betterunderstandingandvisualizingthedesigns.
*Enhancedefficiencyandaccuracy:“ByutilizingAIand otherautomatedtechniques,weareimprovingourabilityto estimateprojectcostsandschedules,loweringthechanceof mistakes,andensuringthatprojectsstayonschedule.”
*Betterdatamanagement:ByusingBIM,theycan manageandstoreenormousvolumesofprojectdata,which makesitsimplertotrackchanges,workwithstakeholders, andrapidlyaccessvitalinformation.
*MidJouneyandAI:“WehavebeguntoemployAI technologies,suchasChatGPTandMidJouney,tocreate thoughtsandcreativesolutionsthatthehumanbrainisstill unabletorealize.Itenablesustoaddadimensiontothe designthatconventionalpracticesstillattempttocomprehend.Weespeciallycombinetechnologyanddesigninour practice,”saysNeha.
Architectureanddesignfirmsmayremainaheadofthe competition,providecustomerswithbetterdesignsolutions,andensuretheiroperationsaremoreeffectiveand sustainablebyembracingthesecutting-edgetechnologies.
Apurva Basavaraj
An Architect,Entrepreneur and Founder of ‘House of Aadimane’
Transforming an Era in the field of Construction and Architecture design Practice.
Architectureplaysaveryimportantroleindefininga spacearoundus.
Whenweliveinaspace,itcomesalivearoundus .The colourofthewallsreflectsourmood.Thevibesintheair resonatewithourfeelings.Theenergyintheatmosphere mirrorsourvibrancy Thetimecyclingintherhythmsof past-present-futurepulsatesmemoriesinournerves.Space impactsusdirectlyandindirectly,forming anintegralpart ofourlife.Weinfluencespacewithourpositiveand negativedischarges.Welaugh,cry,live,passesby, imbibingthespacetimeinus.Thespacebecomesstoriesof ourentireexistence.ApurvaBasavarajlookedat design of thespaceswithsuchacreativelycompassionategazeto beuserresponsivetothecontext.
“BlurringlinesbetweenArchitecturedesignand ConstructionPractices”.
ApurvabelievesthatthereisathinlinebetweenarchitecturedesignandConstructionPractices.Theparallelprocess createsastrongconnecttoblurtheboundariesbetweenthe both.
BornandraisedinBangalore,sheisagoldmedallistfrom BMSCollegeofArchitecture,Basavangudi,Bangalore. ComingfromafamilyofConstruction,Apurvahadaclear visionastowhyadesign-buildfirmwasnecessaryinthe market.HowanArchitectwithastrongdesignvisioncould leadaconstructionpracticebetter
Shehadadistinctperspectiveonarchitecturedesign,,that mouldedspacesintothepersonificationsoftheinhabitants, andalwaysknewthatshewouldwanttoventureintothe constructionbusinessandalwayswantedtofoundandrun
herDesignandconstructionpractice,withUserresponsive designapproach,innovativedesignresearchand sustainableconstructionpracticesallunderoneroof. Previouslyfoundedin2013,shetookovertheHouseof Aadimanein2015withacompletelydifferentapproachto designandconstructionunderoneroof.
InnovativeVisions
AnyprojectatHOA,startswithaprocessthatis completely designresponsivetothecontext.Itstartsat alevelwherewehaveastrongunderstandingofdesign deliverablesattheconstructionlevel,evenattheinitial stageoftheprojectitself.Thishelpsusunderstandthe client’srequirements,thebudgetlimitationstoconsider.
Webelievethatsustainabilityisawayoflifeandthis createsastrongresonancebetweenboththedesignand thebuildpracticeswefollow.
Thisisaveryresponsibleprofessiontobein,creating responsivespacesthatareuserdominant,attractiveand eclectic.Agooddesignhasagoodinfluenceonpeople’s livesandtheenvironment.Shebelievesthatthisprofession hasmuchpromisetobedeliveredateverystageofits process,whetherbydesigningspacesthatencourage comfortandwell-beingorconstructingasustainableand environmentalfriendlybuildings.
Apurvahadastrongvisiontowardscreatingacommunity, withacommongoaltodesignandbuildspacescentred aroundtheuserexperiencehousedallunderoneroof,the advantagebeingitenablesthedesignertocreateand explorevarioustimelesstechniquesofconstruction practicesalongwiththedesignevolutionfromstartto handover
Basavaraj Founder and Creative Head House of Aadimane
Apurva
AtHouseofAadimane,thereisalwaysactiveresearch, innovativetech,servicesandinteractiveexperienceson achievingcost-effectivemodesofconstructionover traditionalconstructionmethods.
Initially,thefirmstartedwithsmall-scaleluxuryresidential designandbuildprojectsasthemainfocus,andthe commercial,industrial,institutionalandhigh-riseresidentialcamealonginthelateryears.HOAhasbeenexpanding andhasbuiltasolidclientele.
Apurvahasbeenheadingawideportfolioofprojects rangingfromluxuryresidences,F&B,Commercial, hospitalityandinstitutionalprojects.Beinginthefieldof design,anythingrelatedtodesignexcitesher
FashionforaCause
Apartfromtheconstructionbusinessthatsheisin, she was always open to venturing out a business that evokes emotions, that makes a difference in the society,”she divulges,theinspirationsbehindherventuringintothe businessarena.
Apurvawasalwayseagertoventureoutsomethingdifferent togivebacktosocietyandmakeadifference.
Onesuchopportunitycameherway.Shestartedworking onaconstructionprojectforagarmentfactoryinfrastructure.Sheunderstoodtheneedfortheproject,‘fashion for a cause ’initiativetosupportandempowerwomen.
HouseofAadimanelaunchedtheirfirstsustainablefashion brand,withamotivetowards‘FASHIONFORACAUSE’.
AsustainableclothingbrandundertheMAKEININDIA initiativetoempowerwomenwhomakeitisthebackbone towardscreatingthebrand‘THETRUNKCOLLECTIVE.’ Thisbrandisinvolvedininnovatingandmanufacturing sustainableclothingandsupportsartandvariousartforms fromdifferentpartsofIndia.
About650+womenaretrainedandareemployedin garmentsectorsin‘COMMUNITYSTUDIOS’across variousidentifiedlocationsinruralandsuburbanlocations acrossthestate.Apurvainforms,“Marginalised and needy women are trained and are placed in our community studios, which are equipped with the modern industrial sewing machine for making garments and accessories as per our designs and styles.”Thecentresareprovidedwitha regularsupplyoffabricsandtools.Organizedbuybackis
PowerfulWomenBusinessLeaderstoFollow
arrangedatfairper-piecerates.
ThisInitiativeof‘fashion for a cause’notonlyprovides StableEmploymentandSustainableincometowomen.But alsoallowsthemtobeonboardasshareholdersofthe company
WomenPower
Inaneraoffashion,clothingbeingtheprimarylivingneed, fashionhasbeenthetoolforwomentofeelempowered. Thisbrandismadebythegroupofwomen,whichinturnis makingthemthe‘POWER WOMEN’insociety,resulting inaprofoundsocio-economicimpactamongthecommunitiesbeingserved.
Thismissionwillhelpcreateanetworkofself-helpgroups ofwomenmemberswhoemployandtrainotherwomenin need.Thusemergingassuccessfulentrepreneursontheir own.Apurvastates,“Our mission is not only to provide a stable income but also to develop them as microentrepreneurs which enables them to take up employment in any part of the world, with the skill developed with this initiative.”
Thisalsoenablesthemtoworkremotely,withouthavingto traveleverydayandtoworkateaseinthecomfortoftheir neighbourhood.
Thisconceptof‘WORKINGREMOTELY’hasenabled hundredsofwomentoresumeworkevenduringCOVID19,withouthavingthemstayunemployed.“Yet working towards our initiative and contributing to our line of production. This encourages more and more women to join the initiative, creating thousands of opportunities to
A good design environment is visually pleasing and evokes feelings and leaves a lasting impact.
empower our women,”sheadds.
SurmountingStorms
AccordingtoApurva,despiterecentadvancements,the fieldofconstructionisstilldominatedbymentosome extent.Itcanbeextremelychallengingatthebeginning, especiallyintheconstructionbusiness.Peopledoubt proficiency,especiallywhenyouarenewinthemarketin theinitialyears,whichisverycommoninanygiven profession.Apurvarecollects,“I had the opportunity to work on interesting projects starting with small-scale luxury residences,Commercial spaces at the very initial years of start through internal referrences within the close circle, which eventually led to building a good portfolio and a strong clientele over the years.”
AlthoughApurvaandherteamHOAbelievedintheir strongdesignskills,constructiontechniques,andpromising deliverablesthroughwhichtheycouldstandthroughtough situationsandtoughclients.Theylearntandbuilt,interms ofthedesignlanguage,theevolutioninconstruction practicesovertheyears,thetechteamtheyhave,etcetera.
Peoplearemoreopentonewadvancements,newtalents, technology,andinnovativedesignapproaches.“So I believe in ‘if you are good’ all things good come to you. Constant hard work,attention to detail,understanding of the client needs both finalncially emotionally is the key,”saysApurva.
CraftingaLifetimeofExperiences
Withourevolvingdesignskillsandattentionto detail,everyprojectiscraftedtoperfectioncreating physicalenvironmentsthatareharmoniustothe surroundings,withauniquecharactertoeverybuilt spaces..Herdesignstyleiseclecticyet responsive,Contextoriented.Everydesignwecreateis uniqueandhasastrongstorylinetotell.
Herpassionateinfluencesleadstocontinuousevolution ofthedesignprocessatHOA,fromconceptto completion,thedegreeofinteractionbetweenourdesign andconstructionteamsensureseverytinylittledetail getsthecloseattentionitdeservesallunderoneroof.
DesignisacontinuousprocessovertheProjectconstruction stages.Itdoesn’tstopatacertainlevel.Itshallonlyevolve alongwiththeconstructionprocess.
BuildingCompassionatePanoramas
AtHOA,morethanconsideringita constructionbusiness practice,it’saveryresponsibleprofessiontobein.Weare responsibleforthebuiltenvironmentthroughourSustainable andsensitivelydesignedspaces.The spaceswedesign andbuildevokesemotionsoftheclientsovera lifetime.Withahostoftechnologicalfeatures,wedesignand buildspacesofhighquality,selfsustaining,longlifeand efficiency.
Fromdoingeverythinginhousefromdesignstartto handover,weareabletoensureallaspectsofquality,and controlcostbenefitstotheclientsandwelabouroverall aspectsfrominitialdesigntotrainedworkmanships,that setsusapart.
Asanexperiencedprofessional,inheradvicetothe buddingaspirantswillingtoenterthebusinessworld, Apurvasaysthatanybusinesstoconsiderisnoteasy.It comeswithallsortsofchallengesatdifferentlevels. Anythingnewthatneedstobecreatedorevolveasabrand
takestime.Ibelieveinkeepingthingssimpleandless complicatedwithaclearvisiontowardsYOURapproach. TransperencyandBuildingtrustisthekey
OnenvisioningtheBrandHOA’soperationswiththe emergingtechnologiesandautomatedtoolsthatare revolutionizingthebusinessworldbyenablinginnovations, sherevealsthattheirbusinessdemandsconstantevolution intermsofemergingthelatestdesigntools,construction techniques,andresearchonvarioussustainablemethods. Newconstructionmaterialsandinnovationsincutting projectcostsmakedesignandconstructionpracticescosteffective.
Ultimately,weseektodeveloprelationshipsbuildingbonds withourcustomers,aswebuildspaces.
Sheconcludes,“We also aim to launch our production line for various construction materials that stand apart, inhouse all under one roof, that shall enable us to create a material library that are custom made completely in accordance with our functional needs and aesthethic sensibilities.
Eshita, Founder and CEO
Crea ng Successful Brands with the Power of E-digital Marke ng Solu ons
Emotionsarethedrivingforcebehindallhuman
endeavours,personalorprofessional.Althoughthe moderncorporateworldanditspracticalculture mightbeshowingnoexpressionsopenly,everyprofessional individualacceptsthatwealltakeourmostsignificantlife decisionsbylisteningtoourhearts, the oceans of emotions. Ifthereisnoheart,thenwewon’tbecompletelyinvolved inthatdecision.
AccordingtoEshita,theFounderandCEOofE-digital MarketingSolutions,emotionshadbeenherinspiration behindventuringintothebusinessarena.Asacreative writer,shehasalwaysbeendrawntocloselyobservingand showcasingherandotherpeople'semotions.Shesays,“I've observed while working with businesswomen that they build businesses primarily on emotions that flow through their creative products, services, and enthusiasm in delivering the same.”
AJourneyFullofInspirations
Eshita’smotherwasherinspirationbecauseshewasalways creativeandinspiredEshitatoworkaheadofschedule.She hasalwayskeptherknowledgeuptodate,andher#1 inspirationforthepastfiveyearshasbeenTheOriginal BossbabeNatalieEliss.“Sincefollowinginherfootsteps, I'vealsobuiltacommunityofpowerfulbusinesswomenin mystateofGujarat,with500+registeredmembersinkutch entrepreneurdivas,andeachofthemhasbecomemyongoinginspirationtomeandmany,”addsEshita.
Withherlucrativeabilitiesandsolidfundamentals,Eshitais eagertomakeanevenbiggerimpression.Regalingthesaga ofE-digitalMarketingSolutionssinceitsinception,she saysthatafterafewyearsofexperienceincreativewriting, andjournaling,shebelievedinsteppingintotheworldof digitalmarketingasafullfledgecareertomakeevery woman'sdreamofcreatingherbrandandbusinessaclear
,Despite the difficul es of dealing with clients and informing them of the me-consuming task and entry barrier to the market, E-digital Marke ng Solu ons maintains a 4.9/5 ra ng.
andbrilliantreality,throughherexemplarymarketing efforts.
In2018-19,sheexpandedherclientelefromfashionbrands tomedicalequipment,dieticians,doctors,andmanyother healthprofessionalswhocontinuetoreferheraftera successfuldiscipleandapproach.
ThecompanyisbasedinGandhidham,asmalltownin Kutch.Ontheotherhand,herprofitableapproachhas successfullybuiltvariousbrandsandbusinessesinIndia's megacities,suchasDelhi,Maharashtra,Punjab,and Ahmedabad,aswellasincountriessuchasDubai,Canada, andAustralia.
Withover150+brandscreatedandmanaged,andthe supportofanexcellentteamofmorethanfiveemployees, theE-digitalteamcanhandleproductphotographyand videography,editorialediting,socialmediastrategy, marketingandmanagement,websiteandappdevelopment, andmarketing.
Theteamisdedicatedtoexceedingeveryclient'sexpectationsthroughinnovationandconsistentexecution.
EnsuringExceptionalE-digitalMarketing
Sharingtheinitialchallengesshehadtosurmounttoensure herbusiness’ssuccessratereachedgreaterheights,Eshita remembersthatshewaspursuingaCompanySecretary courseasanindividualwithnoprofessionaldegreeorIT knowledge.
Shehasalwaysfelttheneedtoconstantlyupdateand upgradeherfieldknowledge.Shewasinitiallyhesitantto takeonnewprojectsorheavyprojectsthatwouldrequire advancedknowledge.Butwhenshetooktheprojects adamantaboutlearning,exploring,andapplyingher knowledge,itultimatelyboileddowntothecreative approachtopresentone'sbranduniquely
"Every Business is Boring. How you present it and make it exciting, informative, or two-way commutative makes it all interesting,”shesays.Despitethedifficultiesofdealing withclientsandinformingthemofthetime-consumingtask andentrybarriertothemarket,E-digitalMarketing Solutionsmaintainsa4.9/5rating.
Eshitafurthersthatwhensheasksherclientsthemost importantaspectofhercompanyorbusiness,theansweris alwaystheavailabilityofunique,driven,tangible,costeffectiveandefficientideastopromotetheirbrandmessage.
Uniqueideas,notsimply‘copied’fromanotherbrand,are soimportantinmarketingthatyoucan'tjustwrite"Buy One,GetOneFree."Yes,thatmightbeusefultofoola certaincrowd,butcustomersarenotfoolsnowadays.Every othermarketingtacticisalreadyoutthere,sogimmicky contentisalsooutofthepicture.Asaresult,youshould alwayshavesomeonewhocanturndreamsintoreality throughcreativemarketing.
CreatingYourOnlineBrandBuzz
AndfollowingaretheUSPsthathighlightbrandE-digital's uniquenessintheindustry.
TimelyResponse:Timelyresponseindigitalmarketing canhelpabusinessbyincreasingcustomersatisfaction, improvingbrandreputation,andultimatelydrivingsales andrevenue.
CreativeApproach:“Ourcreativeapproachtodigital marketingcanhelpabusinessbycapturingaudience attention,increasingbrandawareness,differentiatingfrom competitors,andultimatelydrivingcustomerengagement andsales.”
BudgetFriendly:“Ourbudget-friendlyapproachindigital marketingcanhelpabusinessbymaximizingROI, reachingawideraudience,targetingspecificdemographics, andenablingsmallbusinessestocompetewithlargerones.”
CaptivatingOrganicIdeas:Captivatingorganicideasin digitalmarketingcanhelpabusinessbygeneratinghighqualitycontent,increasingbrandcredibility,boosting customerengagement,anddrivingorganictrafficand conversions.
“WeBelieveinBuildingCustomerRetentionRates:”
Buildingcustomerretention,loyalty,andengagementin digitalmarketingcanhelpabusinessbyincreasinglifetime value,reducingcustomerchurn,andpromotingbrand advocacy.“We are known to build strong functional websites. And apps in digital marketing can help a business by enhancing user experience, improving brand image and credibility, increasing customer engagement and conversion rates, and ultimately driving revenue growth.”
TheWisdomLoop
Asanexperiencedprofessional,Eshita’sadvicetothe buddingaspirantswillingtoenterthebusinessworldis exclusivelypragmatic.
First,identifyasignificantandtangiblemarketgap. Businessesmustconductmarketresearchtounderstand theirtargetaudienceandtheirneedstoidentifyasignificant tangiblemarketgap.
Dataoncustomerpreferences,painpoints,andbehaviour patternscanbegatheredthroughsurveys,focusgroups,and socialmediaanalytics.Regardingdigitalmarketing,itis criticalnottogiveupbeforeattemptingvariousstrategies andtechniques.
Trialanderrorisanimportantpartoftheprocess,and businessesmustbewillingtoexperiment,test,andrefine theirapproachtofindwhatworksbestfortheiraudience andgoals.
Itiscriticalindigitalmarketingnottoreactemotionallyto feedback.
Positiveandnegativefeedbackbothprovidevaluable insightsintocustomerneedsandpreferences.
Businessesmustapproachfeedbackobjectivelyanduseit toimprovetheirproducts,services,andmarketingstrategies,resultinginhighercustomersatisfactionandbusiness growth.
Feedbackistheonlywaytohealyourbusinessand jumpstartbettermarketdelivery.Therearenow creativeandlucrativewaystobringbusinessideas toreality
●Keepupwithindustrytrends:Digitalmarketingisaconstantlyevolvingfield.Sostayingup-todatewiththelatestindustrytrendsandbest practicesisimportant.Attendconferences,read blogs,andfollowindustryleadersonsocialmedia tostayinformed.
●Bedata-driven:Indigitalmarketing,dataiskey Useanalyticstoolstomeasuretheeffectivenessof yourcampaignsandmakedata-drivendecisions.It willhelpyouoptimiseyourcampaignsandachieve betterresults.
●Buildastrongonlinepresence:Intoday's digitalage,havingastrongonlinepresenceis crucial.Buildawebsite,createsocialmedia accounts,anddevelopacontentmarketingstrategy toestablishyourbrandonline.
●Collaboratewithothers:Collaborationisa powerfultoolinbusiness.Buildrelationshipswith otherbusinessesandindustryleaders.Collaborate onprojectsandcampaignstoexpandyourreach andbuildyournetwork.
●Acceptfailure:Failureisaninevitablepartof thebusinessjourney.Learnfromyourmistakes, adaptyourstrategies,andkeeppushingforward. Embracingfailurewillhelpyougrowandbecome abetterentrepreneurinthelongrun.
AFutureForward
Onenvisioninghercompany’soperationswiththe emergingtechnologiesandautomatedtoolsthatare revolutionizingthebusinessworldbyenabling innovations,EshitarevealsthattheDataisgrowing exponentially.By2026,therewillbeonetrillion usersoftheinternet.Totakeadvantageofthis risingmarketandthecompetition,oneneedstobe fast,reliantandeffectiveinmakingeverypurchase decisionintopackageddelivery
TheVisualAppeal:Augmentedrealityandvisual realityarenolongerthethingsofthefuture.They arenowandhappeningtoberegularlyenteringthe marketlikeaviralvirus.Emotionsensinghelpsthe marketunderstandimmediateresponsesand feedbacktothesalesstaff,whichwasdifficult earlier
Inconclusion,asadigitalmarketer,itisclearthatthemarketing landscapehasshifteddramaticallywiththeriseoftechnologyand theinternet.Thepastyearhasbroughtaboutunprecedentedchanges inthewayconsumersengagewithbrands,andithasbecome increasinglyimportantformarketerstostayaheadofthecurveand adapttothesechanges.
“Through the insights and experiences shared in this feature article, we have seen how successful marketers have navigated this new era of digital marketing by embracing data-driven strategies, creating compelling content, and leveraging emerging technologies like AI and AR,”sheadds.
However,itisimportanttorememberthattheheartofsuccessful marketingremainsthesame:understandingyouraudienceand buildingmeaningfulconnectionswiththem.Byputtingyour audienceatthecentreofyourmarketingeffortsandstayingupto datewiththelatesttrendsandtechnologies,youcancontinueto drivegrowthandsuccessforyourbrandintheever-evolvingdigital landscape.
Comprehending the Influential Traits of Powerful WomenLeaders in Driving the Progress Revolution Ahead
Therehasbeenasignificantriseinthenumberof
successfulwomenleadersleadingrevolutionsin politics,business,andsocialactivismoverthepast fewyears.Womenpioneersareearningrespectandregard fortheiruncommonadministrationabilities,vision,and capacitytorouseandspurothers.
Thestructureofthemodernbusinesssectorhasbeen significantlyinfluencedbywomenleaders.Womenleaders havebroughtauniqueperspectiveandskillsettothetable, breakingthroughtheglassceilingandpavingthewayfor futuregenerationsofwomeninleadershiproles.
Let's dive right in and know more about the influential traits of successful women leaders who drive the force of progress ahead!
LeadingThroughandAfteraCrisis
Theprospectsforwomenleadersin2020were unprecedentedlybright.Astrongpathforwardwas signalledbyastrongeconomy,fiercetalentcompetition worldwide,prominentfemalepublicandprivatesector leaders,well-developedwomen'sleadershipinitiatives, risingwomen'sconfidenceandsolidarity,andincreased engagementfrommaleallies.
First,prominentfemaleleaderslikeGermany'sAngela Merkel,Taiwan'sTsaiIng-Wen,NewZealand'sJacinda Ardern,Denmark'sMetteFrederiksen,andMichigan's GovernorGretchenWhitmerandChicago'sMayorLori Lightfoothaveprovidedstrongexamplesofleadership duringthecrisis.Naturally,eachnation,state,city,or territory'sphysical,cultural,andpoliticalcircumstances
haveinfluenceditscrisisresponse,andeveryleaderhas critics.
Thehugefocuspointisthatinspiteofthefactthatreviews haveforover10yearsshownthatindividualsoverallview womenasmorereliablethanmen,menhavekepton positioningthemselveshigheronhavingthesolidarityto leadinthemidstofanemergency.However,thecurrent situationsuggeststhatthisperceptionmaychangeinthe comingyears.
TheCapabilitytoCreateWorkplacesEmpoweredby Women
Femaleleaderssharethesamecharacteristicsasmale leaders:vision,tenacity,compassion,zeal,etc.However, beingtrulyattheforefrontofestablishingworkplaceswith women'sempowermentisanessentialskillforfemale leadersofthenextgeneration.
Whilesomepolicieshaveevolvedovertimetopromote genderequalityinworkplaces,themajorityhavenot.There arestillveryfewwomeninpositionsofauthority
Resilience
Resilienceisthequalitythatenablesyoutoovercomestress andadversityandcomebackstrong(possiblyevenstronger thanbefore).Nowisthetimeforfemaleleaderstoplaya crucialroleinredefiningthefuturebydevelopingawork culturethatembraceswomen,encouragesthem,and groomsthemtobecomefutureleaderslikeShilpiSharma, KvantumInc.Aportionoftheelementsthatmakeyou versatileisaninspirationalperspective,goodfaith,andthe
capacitytoconsidertheinabilitytobeatypeofsupportive input.
We'veallseenfemalepioneersshowenergy,excitement, andthecapacitytoassumecontroloveracircumstance whenrequired.Inthiscase,weshouldn'tlookanyfurther thanourmothersorfemalecaregivers.
Verymuchlikethewomeninauthorityyourespect,women inbusinessneedtocapacitytogowithstrongchoicesas pioneers;Theyareabletoworktogetherbecauseofthis leadershipquality,makingtheteamfeelmorelikeafamily tocultivateresilience,maintainapositiveoutlook,andtry toviewfailureasconstructivefeedback.
EmotionalIntelligence
Womeninspireothers,changepeople'sattitudesandbeliefs, andbringothersintoalignmentwithmeaningandpurpose. Thissortofadministrationcharacteristiciscalled: emotionalsensitivity
Higherlevelsofteamengagement,performance,and productivityarelinkedtoemotionalintelligence.Men wouldalsobebetterleadersiftheyspentmoretimetrying towinpeopleoverandleadingwithbothEQandIQ,as opposedtoleaningmoreonIQandencouragingachangein beliefsratherthanbehaviours.
Education
WomeninWesternsocietyhaveneverhaditeasierto obtainaneducationthantheydotoday.Basicskillslike publicspeaking,networking,computerliteracy,and businesswritingcanbelearnedthroughprofessional developmentcoursesandcommunityprograms.Colleges offerundergraduateandgraduateprogramsinawiderange ofsubjects.Women'sscholarshipandcareerdevelopment programsensurethatfuturefemaleleaderscangetan education.
However,schoolingenvelopssomethingbeyondhigher education.Womeninleadershippositionsoughttoseekout thosewithmoreprofessionalexperienceandlearnfrom them.Mentorsandcoachescanassistapotentialleaderin movingforward,discoveringwhatworks,andavoiding pitfalls.Havingacoachormentorallowswomentomake connectionsthattheywouldnototherwisebeabletomake.
Grit
Gritisthedeterminationanddrivestoachieveone'slongtermobjectives.Intoday'sbusinessworld,thereisalotof uncertainty Additionally,uncertaintyresultsinobstacles, stress,anddistractions.Tobesuccessfuloverthelongterm, onemustpossessthe"grittiness"necessarytothriveinthe faceofadversity.
JessicaMatthews,CEOofUnchartedPlay,whichisknown foritsenergy-generating"Soccket"ball,isonewomanwho exemplifiesgrit.Shedidn'tgiveupafterafewunsuccessful attemptsatenergy-capturingproducts;instead,sheshifted herfocusanddiscoveredhersweetspot!Energy-capture technologyisnowsupportedbythecompanyinanumber ofmanufacturers'products.Additionally,theyrecently completeda$7millionSeriesAround,which,accordingto Matthews,isthelargestsumeverraisedbyawomanof colour!
Tenacity
Womeninleadershiprolesfrequentlyfaceobstaclesthat menwillneverface.Someviewhappypersonaleventslike pregnancyandmaternityleaveasdamagingtomomentum intheworkplacebecausemanyarefamily-oriented.Thus, femalepioneersshouldshowbothcertaintyandassurance withregardtobusiness.
Businesswomenshouldnotbeoverlookedbecauseofthese additionalresponsibilitiesunderthepretextthattheyare fragileordistracted.Instead,theyareexamplesofhow muchwecancarryandhowwecanleadinallareasoflife. In conclusion,
Successfulfemaleleadersexhibitavarietyofinfluential characteristicsthatenablethemtopropelrevolutionsof progressforward.Theyhaveanunmistakablevision representingthingstocome,successfulrelationalabilities, thecapacitytounderstandindividualsonaprofoundlevel, versatility,andconstancy,andapromisetoajointeffort, collaboration,inclusivity,andvariety.
Thesequalitiesempowerthemtomoveandinspiretheir groups,seriousareasofstrengthforconstruction,and establishapositiveworkplacethatupholdsdevelopment anddevelopment.Itisessentialtorecognizeandcelebrate thedistinctivequalitiesthatcontributetotheirsuccess,as wellastosupporttheirongoinggrowthanddevelopment, asagrowingnumberoffemaleleadersemergeinvarious fields.
-ShreyasiShelke
Pia Singh, Founder and CEO
PowerfulWomenBusinessLeaderstoFollow
Ensuring High-Quality Mental Healthcare with MindSmith Health Services
This is a story of a fighter and winner in the truest
sense.PiaSingh,astheFounderandCEOof MindSmithHealthServicesPvtLtd, a super speciality psychiatry platform,isproudtoshareher innovativeapproachtomentalhealthcare.Shesays,“Our platform results from my experience with domestic abuse and postpartum depression. It is my passion to help others struggling with mental health issues.”
Asasurvivorofdomesticabuse,Piahasseenfirsthandthe devastatingeffectsoftraumaonanindividual'smental health.Aftergivingbirthtoherfirstchild,shealso experiencedpostpartumdepression,furtherunderscoring theneedforbettermentalhealthcare.
TheseexperiencesledPiatodelvedeeperintothemental healthfieldandexplorethelatestresearchingeneticsand mentalillness.Shebecamedeterminedtousethisknowledgetocreateaplatformtohelpothersstrugglingwith similarchallenges.
MindSmith’splatformisdesignedtoprovidepersonalized treatmentplansthattargettheunderlyinggeneticcausesof mentalillness.Piaandherteamcanusegenetictestingto
identifygenemutationscontributingtoapatient'smental healthissues.Itallowsthemtoprovidemoreeffectiveand personalizedtreatmentoptions,suchastargetedmedication therapiesandbehaviouralinterventions.
Throughherplatform,Piaisbreakingdownbarrierstocare andmakingmentalhealthtreatmentmoreaccessible, affordable,andeffectiveforall.“I believe everyone deserves access to high-quality mental health care, regardless of their background or circumstances,”she says.
Piaiscommittedtousingherexperiencetohelpothers strugglingwithmentalhealthissues.Shesays,“Our platform is part of a larger movement. To transform how mental health care is delivered. I invite you to join us to improve mental health care for all.”
Her exclusive interview with Insights Success, where Pia spoke at length, is given ahead.
Pleasetellusaboutthesagaofyourreputablebusiness sinceitsinception.
Oursuperspecialitypsychiatryplatformwasfoundedto revolutionizementalhealthcare.Bytargetingtheunderlyinggeneticcausesofmentalillness.Theideagrewoutofa deepunderstandingofthedevastatingimpactthatmental healthissuescanhaveonindividualsandfamilies.
Our platform is part of a larger movement to transform mental health care delivery. I invite you to join us on this journey to improve mental health care for all.
Alongwithateamofexperiencedmentalhealthprofessionals,Ibeganexploringthelatestresearchingeneticsand mentalhealth.Wequicklyrealizedthepotentialforusing thisknowledgetodevelopmoreeffectivetreatmentoptions.
Overtheyear,buildingateamofexpertsingenetics, psychiatry,psychology,andneuroscience,wehavegrown intoafull-fledgedcentre.Throughpartnershipswith
leadingresearchersandhealthcareproviders,wedevelopedacutting-edge platform.Weusegenetictestingtoidentifyspecificgenemutationsthat maycontributetoapatient'smentalhealthissues.
Withthisinformation,ourplatformwillprovidepersonalizedtreatment plansthattargettheunderlyinggeneticcausesofmentalillness.This approachcanbringpromisingresultsinimprovingpatientoutcomes.And reducingtheneedfortrial-and-errortreatmentapproaches.
WewantTheMindSmithtoberecognizedasaleaderinmentalhealth care.Withareputationforexcellenceinresearch,clinicalcare,andpatient advocacy Weremaincommittedtousingthelatestadvancesingenetics andmentalhealthtohelpindividualsworldwidelivehappier,healthier lives.
Whatweretheinitialchallengesyouhadtosurmounttoensureyour business’ssuccessratereachedgreaterheights?
Asabusinessowner,Iknowfirsthandthechallengesthatcomewith ensuringthesuccessofacompany.Startingabusinessisnevereasy
Gettingthroughtheinitialhurdlesrequires hardwork,dedication,andmuchperseverance.
Oneofmybiggestchallengeswasgettingmy businessofftheground.Ittookalotoftime andefforttodevelopabusinessplan,secure funding,andestablishacustomerbase.Ihad tonetworkextensivelyandseeknew opportunitiestoattractclientsandestablish partnerships.
Anotherchallengewasensuringmyteamwas onthesamepageandworkingtowardsthe samegoals.Asaleader,Iwasresponsiblefor motivatingmyemployees,buildingastrong companyculture,andprovidingthenecessary resourcesforthemtosucceed.Itrequireda lotofcommunicationandcollaboration.It wasn'talwayseasy
Finally,mybiggestchallengewasstaying competitiveinanever-changingmarket.With newtechnologiesandbusinessmodels emerging,itwasessentialtostayup-to-date onthelatesttrendsandmakenecessary adjustmentstokeepmybusinessrelevant.
Despitethesechallenges,Iperseveredand workedhardtoensurethesuccessofmy business.Today,mycompanyisthriving.I'm proudofeverythingthatwe'veaccomplished. Iknowtherewillalwaysbechallengesahead. ButI'mconfidentwecancontinuetoreach greaterheightswithhardworkanddedication.
Whatprofessionalvaluesandqualitiesdo youthinkyourclientsvaluemostinyou andyourcompany?
Asaprofessionalinmyfield,Itakepridein deliveringexceptionalservicetomyclients. Overtheyears,I'veworkedhardtodevelopa setofprofessionalvaluesandqualitiesthat havebecomesynonymouswithmycompany andme.
OneofthemostimportantvaluesthatIhold dearisintegrity.Myclientsknowtheycan
trustmetobehonestandtransparentinourdealings.Itis essentialforbuildingastrongandlastingrelationshipwith clients.
Anothervaluethatmyclientsappreciateismycommitment toexcellence.Istrivetodeliverthehighestqualitywork,no matterhowbigorsmalltheproject.Thiscommitmentto excellencealsoextendstomyteam.Myclientsappreciate ourattentiontodetailanddedicationtoeveryproject.
Inadditiontothesevalues,myclientsalsovaluemy responsivenessandprofessionalism.Imakeitapointtobe availableandaccessibletomyclientsatalltimes.I'm committedtoprovidingpromptandcourteousservice.
Whetheransweringquestionsoraddressingconcerns,I'm alwaysthereformyclients.
Myclientsalsovaluemyabilitytolistenandunderstand theirneeds.Itakethetimetogettoknowmyclientsand theirbusinesses.Iworkcollaborativelywiththemtofind solutionsthatmeettheiruniqueneedsandgoals.This personalizedapproachissomethingthatmyclients appreciateandvalue.
Overall,theseprofessionalvaluesandqualitieshavehelped buildastrongandloyalclientbase.Bydeliveringexceptionalservice,stayingtruetomyvalues,andbuilding strongrelationships,Icancontinueservingmyclientswell andhelpingthemachievetheirgoals.
WhatUSPshighlightMindSmith’suniquenessinthe industry?
Asthefounderofamentalhealthbrand,I'mproudofthe uniquesellingpoints(USPs)thatsetusapartfromtherest oftheindustry We'veworkedhardtodevelopabrandthat isbothinnovativeandcompassionate.OurUSPsreflectthis commitmenttoexcellence.
OneofourkeyUSPsisourfocusonevidence-based treatment.Mentalhealthtreatmentshouldbebasedonthe latestscientificresearch.We'recommittedtostayingup-todateonthelatestdevelopmentsinthefield.Itallowsusto offerourclientsthemosteffectiveandevidence-based treatments,helpingthemachievethebestpossibleoutcomes.
AnotherUSPthatsetsusapartisourcommitmentto individualizedcare.Werecognizethateveryclientis
unique.Weworkcloselywiththemtodeveloppersonalized treatmentplansthatmeettheirneedsandgoals.Whether individualtherapy,grouptherapy,ormedicationmanagement,wetakeaholisticapproachtomentalhealthcare.We ensureourclientsreceivethecareandsupporttheyneedto achieveoptimalmentalwellness.
InadditiontotheseUSPs,we'realsoproudofourcommitmenttotechnology.Werecognizethattheworldis changing.Manypeopleareseekingmentalhealthtreatment online.That'swhywe'vedevelopedarangeofonline services.Theyincludeteletherapyandvirtualpsychiatry Theseallowourclientstoreceivehigh-qualitymental healthcarefromthecomfortoftheirownhomes.
OurcommitmenttoinclusivityanddiversityisanotherUSP thatdistinguishesus.Werecognizethatmentalhealth affectspeopleofallbackgroundsandidentities.We're committedtoprovidingcompassionatecaretoeveryone whoneedsit.Westrivetocreateasafeandwelcoming environmentforallourclients,regardlessoftheirrace, ethnicity,genderidentity,sexualorientation,orother factors.
Overall,theseUSPshighlighttheuniquenessofourmental healthbrand.Byfocusingonevidence-basedtreatment, individualizedcare,technology,andinclusivity,weprovide alevelofcarethatsetsusapartfromtherestofthe industry
Asanexperiencedprofessional,whatwouldyouliketo advisethebuddingaspirantswillingtoenterthe businessworld?
As someone who has spent many years helping businesses start and scale up and build one of my own, I've learned a lot about what it takes to succeed.Ifyou'reabudding aspirantwhoiseagertoenterthebusinessworld,here'smy advice:
Firstandforemost,beingpassionateaboutwhatyoudois important.Runningabusinesstakesalotofhardworkand dedication.It'smucheasiertoputinthelonghoursanddeal withtheinevitablesetbacksifyou'repassionateaboutyour work.Beforedivingin,takesometimetothinkaboutwhat you'repassionateabout.Andhowyoucanturnthatpassion intoasuccessfulbusiness.
Anotherimportantpieceofadviceistobewillingtotake risks.Startingabusinessalwaysinvolvesadegreeofrisk. Butit'simportanttorememberthatcalculatedriskscanpay
offsignificantly.Don'tbeafraidtothinkoutsidetheboxand trynewthings.Sometimesthebiggestbreakthroughscome fromtakingachanceonanunconventionalidea.
It'salsoimportanttobepersistent.Buildingasuccessful businesstakestimeandeffort.It'seasytogetdiscouraged whenthingsdon'tgoasplanned.Butthemostsuccessful businessownersaretheoneswhokeepgoing,eveninthe faceofadversity.So,don'tgiveuptooquickly.Keep pushingforward,andeventually,yourhardworkwillpay off.
Finally,it'simportanttorememberthatsuccessinthe businessworldisoftenaboutbuildingstrongrelationships. Strongrelationshipsarethefoundationofanysuccessful business,whetherit'swithcustomers,employees,or partners.So,makeitaprioritytobuildandmaintainthose relationships.Andalwaystreatpeoplewithrespectand kindness.
Overall,enteringthebusinessworldcanbebothexciting andchallenging.Butbyfollowingthesepiecesofadvicebeingpassionate,takingrisks,beingpersistent,andbuilding strongrelationships-youcansetyourselfupforsuccess andachieveyourbusinessgoals.
Howdoyouenvisionyourcompany’soperationswith theemergingtechnologiesandautomatedtoolsthatare revolutionizingthebusinessworldbyenablinginnovations?
Assomeonealwayslookingtostayaheadofthecurvein thebusinessworld,I'mexcitedaboutemergingtechnologiesandautomatedtoolsrevolutionisinghowwework. Thesetoolshavethepotentialtogreatlyenhanceour
operationsandenableustoinnovateinwaysthatwere neverbeforepossible.
OneareawhereIseemuchinnovationpotentialisinour useofdata.Withtheriseofbigdataandartificial intelligence,wecannowcollectandanalyzevastamounts ofinformationinreal-time.Usingthesetools,wecangain insightsintoourbusinessoperationsthatwereneverbefore possible.Andusethoseinsightstomakemoreinformed decisions.
AnotherareawhereIseethepotentialisinouruseof automation.Automatingcertaintasksandprocessescan streamlineouroperations,reducecosts,andfreeupour employeestofocusonmorestrategicwork.
Forexample,wecoulduseautomatedtoolstohandle routinecustomerserviceinquiries,freeingourstafftofocus onmorecomplexissues.
I'malsoexcitedaboutthepotentialforemergingtechnologieslikevirtualandaugmentedreality.Thesetoolscan transformhowweinteractwithourcustomersandclients.It willallowustooffermoreimmersiveandengaging experiences.Forexample,wecouldusevirtualrealityto createvirtualproductdemonstrationsorcustomerservice experiences.Itwillenhanceourbrandandbuildstronger relationshipswithourcustomers.
Theemergingtechnologiesandautomatedtoolsrevolutionizingthebusinessworldoffertremendouspotentialfor innovationandgrowth.Byembracingthesetoolsandusing themtoenhanceouroperationsandcustomerexperiences, wecanstayaheadofthecurveandsucceedintheeverevolvingbusinesslandscape.
Agarwal, Founder
Pragati
IPassionately Adding Value to Your Celebrations
fonehasapassionforherentrepreneurialendeavour,
thenhalfofherworkisdoneautomatically.Because whenyoulovesomethingwithallyourheart,youcan sustainyourselfthroughalltheupsanddowns,hiccups, obstacles,hurdles,andchallengescomingyourwayonthe journey,whichislongandfullofsurprises.
Comparedtomen,women’sentrepreneurialjourneysare morearduous.Astheyhavetofacemorethantheirshareof difficultiesthanmen.Yetsincetimeimmemorial,women haveproventheirmetalbyexcellingineverybusinessthey haveventuredinto.Thereisanimmenselylimitlesspower atworkwhenitcomestowomen’sentrepreneurialsuccess stories.Thepowerofpositivelyperpetualprogress.
PragatiAgarwal,whenshestartedCelebrations&More (C&M),sheneverthoughtthatitwasastart-upora businessorthatshewouldfaceumpteenthchallengeson herway.Shestarteditoutofpassion.Andshenever realizedwhenshewascompletelyinvolvedintheprofession.Takingittothenewerheightsofsuccess.Sheworked
10-12hoursadayandsometimesevenmore.Sherecalls,“I started Celebrations & More purely out of passion in 2014.”
AnInbornArtist
Sincechildhood,craftinghasalwaysbeenPragati’s favouritehobby.Shelovedbeautifyingthings,whethera smallgreetingcard,agift,orjustacashenvelope.People aroundherhadalwaysappreciatedtheextraeffortand detailssheputintomakingthegiftslookbeautiful.
Post-pregnancy,whenhersonwastwoyearsold,she regainedherconfidencetofollowherpassion.Shebegan C&Min-housewithnoinvestmentandworkedonperorder basis.Graduallythroughwordofmouth,shestartedgetting lotsoforders.“Soon, we were working late shifts.
There came a point when we had to shift the entire setup to a rental studio. From there, our real journey began. In 2017 we rented a studio with a staff of two. Today we are the proud owner of our flagship store in Surat. With more than a staff of ten people working for us and delivering happiness worldwide,”shesays.
Amajorcreditforhersuccessisherimmenselysupportive clients.Andherfriendsandfamily,whoalwayshad Pragati’sback.Shesaystheonlyinspirationwasthatshe didn’twanttoletherardentsupportersdown.Everytime whenshelevelledup,theyweretherecheeringforPragati andtheteamC&M.“Gradually, it was kind of pressure to make them proud every time we levelled up,”shestates.
TheLitmusTest
Thencametherealchallenges.ThefirstchallengePragati facedasawomanentrepreneurwaswhentheymovedtoa rentalbusinessspace.Comingoutofyourcomfortzonetoa completelyunknownenvironmentwastough.Hersonwas sixyearsoldatthattime.Droppinghimtoschool,picking himupfromthebusstop,andmanaginghisclassschedule werechallengingandexhausting.Afterjugglingforalmost ayear,Pragati’sin-lawsunderstoodherpassionforher workandlandedsupport.“And since then, she has always been my back. I feel the real struggle of a woman to manage her roles and energies with grace and ease,”she reveals.
SharingherandherbrandC&M’sprofessionalvaluesand qualitiesgreatlyadmiredbyherclients,Pragatisaysthat empathyandintegrityaretheforemostprofessionalvalues inanybusiness.“Idon’tbelieveinsales.Ibelievein repeatedorders,”sheadds.Forthat,theyneededtobuild trustwiththeclient.Itispossibleonlywhenyouarehonest andhavetransparencyinworking.Empathy,becauseifyou cannotunderstandyourclients’requirementsandviewpoints,youwon’tbeabletodeliverthebesttothem.
TheValueAddition
ItiswherePragatiandherteamdevelopedtheirUSPs, highlightingbrandC&M’suniquenessintheindustry.“The USP of our brand is the value addition of the product,” claimsPragati.Sheandherteamhavetriedfocusingonthe detailedvalueadditionoftheirproducts.Itmakestheir productsuniqueinthemarket.Italsocutsdownthe competition.
Second,theykeepupdatingnewdesignseveryseason. Theybringinnewproductsontheirpageandshelf.“So till the time people tend to imitate our products, we are already up with new and creative designs. It again makes us stand out from others,”sheinforms.
AnAdviceofConsistency
Asanexperiencedprofessional,inheradvicetobudding aspirantswillingtoenterthebusinessworld,Pragati recommendsstayingconsistent.Ineverybusiness,thereare upsanddowns.Therearetimeswhentherewillbenosales forweeksaltogether.Stayconsistent.Keepmotivating yourself.Workonself-growth.Stayinthemarket.Upgrade yourskills.DoR&D.Findyourloopholes,andfigureout yourclients'requirements.Juststaythereanddon’tgiveup. Youdon’trealizehowcloseyouwerewhenyouplannedto giveup.
ExpandingC&M’sFamily
Onenvisioninghercompany’soperationswiththeemergingtechnologiesandautomatedtoolsthatarerevolutionizingthebusinessworldbyenablinginnovations,Pragati revealsthattheyareconstantlyinnovatingtheirsalesand marketingefforts.Instagramhasprovedtobeablessingfor herbusinesshttps://www.instagram.com/celebrations_n_more/?hl=en
Shesays,“I don’t know how it works. Or the algorithm people keep talking about. But we have 11k organic followers’which we call our instafam.”Shealsomentions thattheyaresooncomingupwiththeirwebsite.Peoplewill thenbeabletoordertheproductsdirectlyfromthesite. “We constantly keep doing R&D and stay updated with clients’requirements,”sheconcludes.
Understanding How Women Leaders are Shaping the Framework of the Modern Business Sector
Overthepastfortyyears,womenleadershave emergedandareestablishingthemselvesinthe businessworld.Ontheotherhand,wage disparitiesanddifficultiesobtainingpromotionsarebrought onbyworkplaceinequality.
Stepshavebeenmade,yetthereismoreworktobe finished.Femalemanagersandleadersshouldbeawareof thehistoryofinequalityworldwide.Theyshouldbeaware ofthecharacteristicsofacharismaticleaderbecausethese characteristicscouldmakethemmoredesirableinthe businessworld.Finally,identifyingaprofileofasuccessful femaleleadercanassistindemonstratingthepaththatany femalemanageroughttotake.
Thereareundoubtedlydifficultiesthatwomeninbusiness face,buttherearealsonumerousbenefitsthatshouldbe emphasized.Wecanlikewisefindalotofinstancesof financialspecialistsandbusinesspeoplewhoare establishingmassivechanges,superchargingtheir vocations,andassistingwithmoldingthefateofthe business.
Let's get started and learn how female business leaders are changing the modern business sector!
BreakingThroughtheGlassCeiling
Oneofthemostimportantcontributionsthatwomenleaders havemadetothebusinesssectorisovercomingtheglass ceiling.Inmanyindustries,womenweresystematically excludedfromleadershippositionsforyears,withqualified femalecandidatesfrequentlyoverlookedbymaledominatedboardsandmanagementteams.Bethatasit
may,womenleadershavebrokenthisobstruction,making readyforpeopleinthefutureofladiestoemulatetheir example.
Fromfinanceandtechnologytohealthcareandeducation, womennowholdkeyleadershippositions.Notonlyhas thisincreasedthenumberofopportunitiesforwomento advanceintheircareers,butithasalsoincreasedworkplace innovationanddiversity.Ladiescarryaone-of-a-kind viewpointtoinfluentialpositions,withresearchshowing thatdifferentgroupsaremoreimaginative,betteratcritical thinking,andboundtobeattheirrivals.
DiversifyLeadershipBehaviours
Pastanorientationvarietyprogram,organizationsoughtto trytodifferentiateinitiativewaysofbehavingandspread greatpracticesinsidethewholeassociation.Acompany mustevaluateitsneedsinlightofitskeychallengesand strategyinordertoachievethisobjective.Afterthat,itwill beabletoexaminetheprofilesofitscurrentleadersand determinethepotentialweaknessesthatlieahead.
Thefirstgoalistobroadentherangeofleadershiptraits thateachmanagerinthecompanypossesses.Thecompany mustcommunicatethebehaviours,outliningwhattheyare andwhytheyareimportant,inordertoaccomplishthis. Oncemore,themostefficientmethodforaltering leadershipbehavioursistoexplicitlyincorporatetheminto HRprocedures.
Throughtraining,leadershipbehaviourscanalsobealtered inamoreproactiveandadhocmanner.Ourstudyof supervisorsaffirmsthatpreparingassumesavitalpartinthe
improvementofpioneers.Morethanthree-quartersof respondentsacknowledgethatleadershiptrainingandthe supportoftheirorganizationhadapositiveimpactontheir leadershipeffectiveness,andapproximatelytwo-thirdsof respondentsstatethatleadershiptraininghadledthemto evolveintheirpersonalpracticesandpreferences.
AddingaNewPerspectiveonLeadership
Eventhoughthenumberofwomeninleadershippositions remainsaproblem,ithasincreasedinrecentyears.Women inthesepositionsalsobringauniquesetofskillsand abilitiesthatcanhelpbringaboutchange.
Thesoftskillsthatcanmakeadifferencearejustas importantasthehardskillsforexecutiveandC-suite positions.Additionally,womenscoredhigherthanmenon nearlyallemotionalintelligencecompetencies,accordingto a2016study Theseincludeskillsinconflictresolution, adaptability,andcollaboration,allofwhicharenecessary forworkplaceleadership.
ContributingtoDiversityandInclusivity
Diversityandinclusionarestillsomeofthelargerissuesin business.However,asmorewomenenterandadvancein thecorporateworld,therewillbeagreaterrepresentation. Consequently,theindustrybecomesmoreappealingto othersthemorerolemodelsandinspirationalwomenthere areinbusiness.
Evenmoresothantheirmalecounterparts,femaleleaders, accordingtoresearch,takemoreactiontopromote employeewell-beinganddiversity,andinclusion.However, consideringthat40%offemaleleadersclaimthattheirDEI workisnotevenmentionedinperformancereviews,thisis anareainwhichbusinessesshouldplaceahighervalueon it.
ChangingSocialNorms
Negativesocialnormsandstereotypesaboutwomenand menaresomeofthemaincausesofthegendergap, accordingtostudies.Thesesocialnormswillchangeasa greaternumberoffemaleentrepreneursbringaboutchange andmorewomenenterandsucceedinbusinesses.
Numerousbusinesswomenarechallengingthestatusquo andhelpingtodispelharmfulstereotypes.Forthebenefitof everyone,today'spioneersareshapingthefutureof businessforyearstocome.
To conclude,
DespitesignificantprogressintheWesternworld,gender inequalityintheworkforceremainsaglobalissue.Women leadersareontheriseandhavethepotentialtobejustas successfulasmen.
However,inorderforfemalebusinessleaderstoadvance, theymustrecognizetheirchallengesandchoosea managementstylethatwillbenefitthem.Onecanprogress towardbecomingasuccessfulfemaleleaderbystudyingthe historyofinequality,comprehendingthecharacteristicsofa charismaticleader,andidentifyingtheprofileofawoman leader
Wecancreateamoreequitableandsustainablebusiness sectorthatbenefitseveryonebyencouraginggender diversityandinclusion,providingequalpayand opportunities,andsupportingflexibleworking arrangements.
Womenleaderswillcontinuetobeaforceforchangeaswe looktothefuture,shapingthebusinesslandscapeand encouragingfuturegenerationsofwomentotakeon leadershiproles.
-ShreyasiShelke
Afullmoon’snightmustwaitforafourteen-day
cycletocompletetoenlightentheworldwithits pleasantandcoolraysrejuvenatingallthenocturnal livinguniverse.Similarly,howevermightythewomen’s entrepreneurialspiritsare,theymustpatientlytoiltobreak throughthedarkestandhardestwallofsocialprejudice, steepinequalityandwidespreadgenderbias.
Nonetheless,fromthedawnofhumanconsciousness, reflecting the universally immortal force of energy in their very spirits,womenhaveshowntimeandagainthatwith their steely nerves, mountainous resolves, constant determination, total devotion, continuous perseverance, and never-ending patience,theywillclaimwhatistheirsby righteousfight.PunamGuptaistheperfectexampleofa modern-daybusinesswomaninthisregard.
EnlighteninganEra
AlongwithbeingtheDirectorofImmunoLifePvtLtd, PunamisalsotheFounderofOctaLifeSciences, DirectorofQualityServices&TrainingPvtLtdandthe PresidentofTogetherWeCanFoundation.
Inhermorethantwo-and-a-halfdecadesofa professionalandentrepreneurialcareer,Punamhas receivednumerousawardsandaccolades
Ÿ Received appreciation certificate by District Legal Services Authority (DLSA), Ambala, for Social Work on 26th Jan, 2023.
PowerfulWomenBusinessLeaderstoFollow
The Migh est Entrepreneurial Spirit of Immuno Life
Ÿ Punam Gupta has been nominated for Padma Shri 2023.
Ÿ Delivered lecture on “Entrepreneurship” as a Guest of MSME in Govt. PG College, Ambala Cantt, on 15th Feb 2022.
Ÿ Awarded Second Rank by FSSAI on 13.1.2021 as Trainer all over India Performer
Ÿ Awarded as Health Care Startup by Global Startup Summit and Awards 2021 for Immuno Life Pvt Ltd. On 30th Jan, 2021.
Ÿ Best Award for Honour (FSSAI Trainer) by Tejaswani Sangam International Award-2021 on 8th Mar 2021.
Ÿ Selected in NIFTEM Startup Incubation Program (NSIP) for her Startup, Immuno Life Pvt Ltd. On 19th Mar 2021.
Ÿ Best Healthcare Startup Award by Startup India for Immuno Life Pvt. Ltd. on 19th Mar, 2021.
Ÿ Food Safety Mitra (Authorized Consultant) by FSSAI.
Ÿ Various webinars were conducted for FSSAI, importance to Famers Group, CSIO, Food business operators and a much bigger group of FOOD organizations.
Ÿ Nari Shakti Award from Delhi.
Ÿ Award of Best Organizer from Rab Di Mehar by Pharmaxial Council-Dr Dinesh Dua.
Ÿ Award of excellence in Drug & Food Safety Services by The LOQMAN & Director, Institute of Entrepreneurship Development and Govt. of Uttar Pradesh.
Ÿ Given a lecture on Entrepreneur’s Journey in a webinar organized by Dayal Singh College, Karnal (Haryana) on 13th Jan 2021.
Ÿ Corona Warrior Awards were distributed to organizations such as PGI, Chandigarh, FDA Haryana, Doctors, Health Workers and Front line workers in ten days.
Ÿ NGO ‘Together We Can Foundation’got honoured by PGIMER, CHD, for its role in awakening people about Organ Donation and Body Donation with the help of its Nukad Nataks performed in Ambala, Haryana.
Ÿ Awarded by the Famous Chief Editor of INDIA TV Mr Rajat Sharma, for the Indian CSR Awards organized in Gurgaon.
MakingHerMark
Bornin1973intoamiddle-classfamily,Punam didherpost-graduationwithdifferentdiplomasin ComputerScienceandFoodNutrition,Mass Communication,JournalismandLLB.Afterthat, sheopenedacomputercentreandaconsultancy firmandbecameanentrepreneur Today,shehas morethan25yearsofexperienceinPharma, FoodandothermanufacturingSectors.
ShebeganhercareerwithauditingworkinISO. Afterthat,in2011,shejoinedFSSAI,whichwas establishedinIndia.Punamiscertifiedasa FoSTaCtrainer,andhercompanyQuality ServicesandTrainingPvtLtdisempanelledasa trainingpartnerontheFoSTaCportal.“In2020,I gotawardedbytheFoSTaCteamforconducting thesecondhighestnumberoftrainingsessions during2019inalloverIndia.”
Moreover,in2015,shestartedherotherunitOcta LifeSciences,underPMEGPSchemeandsetup itsmanufacturingunitin2017withthe productionofAnimalFeedSupplementsand AyurvedicProducts.Apartfromthesebusinesses, shehasconceivedanNGOnamed‘Together We Can Foundation,’intendingtoservepeople.She informs,“Our NGO works for Food Safety, Animal Welfare, Organ Donation, Employment Generation and other issues of society.”In2020, atthetimeofCOVID–19,Punamestablishedher firm,ImmunoLifePvtLtd,byconsideringthe variousneedsofsocietytoservethemwithsome high-qualityimmunity-boostingAyurvedic products.
Punam Gupta | Director | Immuno Life Pvt Ltd.
AccordingtoPunam,hermotivationandkeeninterestin businessandentrepreneurshipinspiredherextraordinary sagaoffourdecades.“From a young age, I always wanted to start my own business, where there would be no time limitation. I still have that same hunger for success,”she states.
TheSagaofSuccess
Sharingthemanychallengessurmountedbyher,shesays thatinitially,thefirstandforemostchallengeshefacedwas thedominanceofmenandthepatriarchalcultureinsociety “Asawoman,Ihadfacedthisproblemconstantlyinmany worksectors.”
Societydoesnotwantwomentoperforminfrontorahead ofmen,nomatterhowhardworkinganddedicatedtheyare intheirwork.Apartfromthat,anotherproblemthatshe facedwasfinancialissues.Atthestartofherbusiness,she didnothaveenoughfundstoensurealltheoperationsin herwork.“Currently, I am facing one more issue, i.e. lack of conveniences of customers towards our organization, but
I am sure that I will overcome this issue as soon as possible,”shesays.
Sheovercamealltheseissueswithherprofessionalvalues andqualitiesandisgreatlyadmiredbyclients.“Inmy opinion,ourclientsarehighlyimpressedbyourcompany’s managementskills,knowledgeanddedicationtowardsour work.Moreover,wealwaystrytoperformourtasksinthe givenperiod.Webelievethatisthemainqualitywhich attractsclientstowardsourorganization.”Anotherreason shefindsthattheircustomers’valueistheirproducts’ quality.“Withalmosteverybatch,wetrytoenhanceour products’qualitybyconsideringourclients’reviewsand ratings,” she adds
LunarFullWisdom
AccordingtoPunam,theirUSPsareproductqualityand high-qualitypackagingmaterial.Theyalsohaveone Patentedproduct,‘TulsiNasyaInhaler,’whichcontains naturaloilandhaspreventiveandcurativemeasures. AnotherUSPistheirdedicationtoservingsociety
Inherexperiencedadvicetothebuddingaspirantswilling toenterthebusinessworld,Punamwantstosharesome thingsthathelpedherduringherjourney.Dedicationand HardWork.“If they perform their work with complete dedication and hard work, they will surely succeed. Moreover, I advise them to take benefit from the Govt. Schemes related to self-employment can solve the issue of funding to some extent.”
OnenvisioningbrandImmunoandOctaLifeSciences’ operationswiththeemergingtechnologiesandautomated toolsthatarerevolutionizingthebusinessworldby enablinginnovations,Punamsaysshealwaysensuresto modifytheirmachinesandpackagingmaterials.Theyalso keepenhancingtheirproducts’qualitywithproperresearch andmanagement.“We always tried to find the best vendors across the nation which provide us the best quality raw materials,”sheconcludes.
Anartistremainsrestlessthroughoutherjourneyof
creativity.Similarly,theartistinSurabhiAplesh keepsurginghertocreate,toexpressherinnate creativitythroughthemediumofvisualarts. Arts that mesmerize her Arts that enable her to explore her eternal sense of fulfilment. Arts that define her.
ShebelievesthatcreatinganddesigningArtswhichisboth usefulandvisuallypleasingandsatisfypeople'sneeds whilealsoevokingfeelingsandleavingalastingimpactis a feeling that nobody can define
Introducingherself,SurabhisayssheisanArtistatheart andaTarotCardReaderandHealerbyProfession.Sheis theFounderofRidanCreationsandSanjhi.
AnInfluentialArtist
“An enthusiast with a go-getter attitude is what defines me the best. I love life in whatever form it comes to me,”says Surabhi.Thisendlessenthusiasmhadbeenherinspiration throughoutherexceptionalentrepreneurialjourney.Shehas alwaysbeendrawntotraditionalartformsandDIY’s.She ispassionateincreatingmasterpieceswithscrap,strongly believingin'Reduce, Refurbish, Redesign and Reuse.' ThesethoughtscamehittingstrongertoherasaSoldier’s wifesinceonecannotpursuehercareerandatthesame timemeetinghusband’sofficialrequirements.Workingat home,inherowncomfortzone,cameinveryhandy. Micro-managingbetweenthehomefrontandworkfront seemedfunbackthen.
Additionally,accordingtoher,Artandartistsbothhavea goodinfluenceonpeople'slivesandlifestyles.Surabhi
PowerfulWomenBusinessLeaderstoFollow
Enterprising the Inner Crea onist with Ridan Crea ons’ Artsy Affair
,The uniqueness we serve with every product of Ridan Crea ons is something that gets our client back to us repeatedly.
believesthereisalotofpromiseinthisprofession,whether throughthepersonallycustomizedartpiece,oravibrant giftencouragingthedemandforhandmadesustainableand environmentallyfriendlydécorpieces.Sheisalsodrivenby thechallengeofcreatingoriginalanduniquedesigns.It givesherachancetoadvanceherprofessionaldevelopment continually.
Moreover,shethinksit'scriticalforwomentoberepresentedandactiveinthebigworldofArt.“Women can significantly make a mark and improve the Art industry Since they bring a distinctive viewpoint and set of abilities to the table.”WiththeabilitytomergeutilityandArt together,sheconsidersherentryintothisindustryasa chancetochangetheworld,andencourageotherwomento workintheircomfortzoneandstandtall.
Inafterthought,herdecisiontopursueacareerinArtwas motivatedbyherloveofcreatingbeautifulanduseful
Surabhi Aplesh, Founder
vibrantpieces.Shealsobelievesmakingapositive differenceinpeople'slivesanddesirestopushherselfand motivateotherwomen.“Exploringthecountlesschances andpossibilitiesinthisindustryexcitesme.Iameagerto leavealastingimpressionthroughRidanCreations,”says Surabhi.
SearcherofPerfection
ShefoundedRidanCreationsin2012andisanamalgamof hersonsRIDHUMandRIAN'snames.Ridanmeans searcher.Truetoitsname,Surabhihasalwaysbeenstriving forperfectionandnewnessinhercreations.God’sgrace madeherandherfirmarenownedname.“Therehasbeen nolookingbacksince2012.Wehopetoreachgreater heightsintheBIGWORLDofArt,”shesays.Sheworks primarilywithtraditionalartformslikeBlockPrinting, Madhubani,Pichwai,Kalamkari,Gond,andLippanArt.At thesametime,artformslikeDecoupage,Mixmedia,zen doodleandabstractpaintingsarealsoveryclosetoher heart.SurabhiexhibitsherworkonherFB (https://www.facebook.com/ridancreations)andInstagram Page(https://www.instagram.com/ridancreations/?hl=en).
ShealsoholdsexhibitionsandworkshopsPANIndia.
ThestoryofRidan’sinceptionisworthmentioning.In 2012,Surabhi,agiftedartist,sawsomebeautifultray framingsinanearbycarpentershop.Shewenttheretoget somephotographsframed.Thefirstthingthatcametoher was,“She too can do it.”Thecarpenterprobablyreadher mind,handingoverthewasteboard.Hetoldhertomake whatevershewishedandreturnittohisshop.Thatwasthe startingpointofaneverlookingbackjourneyofRIDAN CREATIONS.Itstartedwithonetray.Today,Surabhihas varioushandmadebeautiesinherkitty.
SpreadingtheWings
Thecompany,"RidanCreations,"wasestablishedin2012. ThefirmfocusesonHomeDécorutilityitems,Art Workshops,ArtCompetitions,ArtClasses,andExhibitions. Ithasareputationforprovidingitsclientswithcreativeand sustainablesolutions.
RidanCreationskeptgrowingduringthelasttenyears, holdingWorkshopsandexhibitionsinnumerouscitiesand 50 | March, 2023 | www.insightssuccess.in
extendingitsreachtoothercountriesacrosstheglobe. However,thejourneywasfullofhurdlesandobstacles.As awomanstartingacareerinanyfield,shefacednumerous challenges.Someoftheminclude:
Lackofrepresentationandgenderbias:Despiterecent advancements,thefieldsofArtandexhibitionsarestill dominatedbymen,whilewomenstillpreferworking behinddoors.
Itcanbechallengingforwomentobetakenseriouslyand tosucceedintheirjobsduetogenderbiasfrequently presentandalackofrepresentationforwomeninthe industrialworld.
Work-lifebalance:Makingartproductsandholding exhibitionsandworkshopsaretough.Itdemandslong hoursandmuchdedication.Ahealthywork-lifebalancecan bedifficultforwomentomaintain,becausemanyofthem arejugglingcaregivingresponsibilities.
Alackofmentoring:Mentorshipcanbeacrucialcomponent.Unfortunately,findingagenuinementorinthisarea canbechallenging.Itmightlimittheirexposuretoother methodsandviewpoints.
Financialdifficulties:Startinganewbusinesscanbe expensiveinanysector Theartanddesignindustriesareno different.Womenmayhavechallengesgettingloansfor theirenterprisesorfundingfortheirinitiatives.
Duplicity:Asthemarketgrowsandthedemandincreases, duplicityalsoincreases.Peoplewillcopyyourdesign shamelesslyandsellitfurtherastheirs.Itisthebiggest drawbackofthegrowingdigitalmarketing.
Despitethesedifficulties,Surabhiovercamethem,forginga successfulpracticein‘ArtandDesign’.Sheaimstohavea goodimpactontheindustrybysettingthewayforfuture generationsoffemaleartistsbybecomingastrongmentor, buildingnetworks,andovercomingchallenges.Her professionalvaluesandqualitiesaregreatlyadmiredbyher clients.
ExploringtheSuccess
Sharingthesevaluesandqualities,Surabhisaysshehas beenveryluckytogetaloyalandextremelylovable clientele.Herclientsvaluehertimeandenergy,whichshe givestocustomizeandpersonalizetheireveryorder.Ridan
Creations,overatime,hasemergedasahubforuniqueand affordablegiftinganddécorsolutions.“High professionalism with an absolutely humble attitude and my personal touch is my USP. The uniqueness we serve with every product gets our client back to us repeatedly,”sheadds.
Asanexperiencedprofessional,sheadvisesbudding aspirantswillingtoenterthebusinessworld.Surabhisays thatwithherexperience,shewouldliketosayonething. “Give your 100% with a lot of patience and positivity. Any Art form takes a lot of time and patience. Don’t lose yourself and rush in to make your mark. Be your unique self.”
Onenvisioninghercompany’soperationswiththeemergingtechnologiesandautomatedtoolsthatarerevolutionizingthebusinessworldbyenablinginnovations,Surabhi revealsthatRidanCreationshastakenpromisingstepsin adaptingtonewtechnologies,whichmakesthembetter witheverynewadaptation.“We also do market surveys from time to time to update ourselves with the emerging technologies,”sheconcludes
