THE MOST to Look for in







Leadership is the capacity to translate vision into reality.
- Warren Bennis
THE MOST to Look for in
Leadership is the capacity to translate vision into reality.
- Warren Bennis
Successisoftenmeasuredbytheabilitytoovercomechallenges,adapttochange,and
inspireothersalongtheway.FewexemplifythesequalitiesbetterthanYasserAbuLughod,avisionaryleaderwhosejourneyfromacuriousyoungexplorertoa distinguishedengineerandentrepreneurisatestamenttoambition,perseverance,and resilience.
In The Most Renowned Personality to Look For in 2025,wecelebrateYasser’s extraordinarypath—oneshapedbyapassionforproblem-solving,arelentlesspursuitof excellence,andanunwaveringcommitmenttoinnovation.Fromnavigatingculturalshifts whilestudyingintheUnitedStatestoestablishinghimselfasaleadingfigureinengineering andbusiness,hisstoryisoneofbolddecisionsandcalculatedrisks.HismovetoAustralia, whereherebuilthiscareerinanewenvironment,underscoreshisadaptabilityand determination.
Beyondprofessionalsuccess,Yasserembodiestheessenceoftrueleadership—balancing careerambitionswithpersonalresponsibilities,fosteringstrongrelationships,and prioritizingcontinuouslearning.Hisabilitytoturnobstaclesintosteppingstoneshas positionedhimasaninspirationforaspiringleadersandentrepreneurs.
Hisstoryremindsusthatgreatnessisnotsolelydefinedbyachievementsbutbytheimpact onehasonothers.Throughmentorship,leadership,andacommitmenttoexcellence,Yasser Abu-Lughodisshapingthefutureofbusinessandengineering.Hislegacyisapowerful testamentthatwithvision,hardwork,andresilience,successisnotjustapossibility—itis inevitable.
-Alaya Brown
Beyond professional achievements, Yasser’s legacy is defined by his commitment to making a difference.
Life’sgreatestachievementsareoftenbuiltupona
foundationofresilience,determination,andthe couragetofaceadversity YasserAbu-Lughod’s journeyepitomizesthesequalities.Fromhisearlyyears exploringdifferentculturestohisremarkableriseasa distinguishedengineerandentrepreneur,hisstoryisoneof relentlessambitionandthepowerofperseverance.
Throughouthiscareer,Yasserhasnavigatedcomplex professionallandscapes,overcomingchallengesthattested hisstrengthandresolve.Hisabilitytobalancepersonal responsibilitieswithademandingcareerunderscoreshis exceptionalleadershipqualities.
Hehasbuiltalegacybasedonhardwork,innovation,anda deep-rootedcommitmenttoempoweringothers.Hisstoryis notjustaboutprofessionalsuccess—itisaboutinspiring individualstoachievetheirfullpotential.
Bornintoaclose-knitfamilyasthesecondoffoursiblings, Yasser’supbringingwasshapedbyastrongsenseof curiosityandadventure.Summersspenttravelingacross Europebroadenedhisperspective,fosteringanappreciation fordifferentculturesandinstillinginhimalifelongpassion forexploration.Amongallthedestinationshevisited, Istanbulheldaspecialplaceinhisheart;itsrichhistoryand vibrantenergyleftanindeliblemarkonhim.
Eveninhisformativeyears,Yasserdemonstratedleadership qualitiesthatwouldlaterdefinehiscareer.Academically inclined,hethrivedinschool,alwayspushinghimselfto excel.However,histalentswerenotlimitedtothe classroom.Musicplayedasignificantroleinhislife,andhe developedadeepappreciationfortheartswhileplayingthe accordionaspartofhisschool’smusicalteam.
Yasser’s ability to remain flexible and open-minded allowed him to maintain stability in both his career and personal life
Inaddition,heexhibitednaturalleadershipabilitiesasthe captainofhisneighborhoodfootballteam,learningthe importanceofteamwork,strategy,andresponsibility
HissecondaryeducationatAlAhmadiHighSchoolin Kuwaitlaidthegroundworkforhisfuturesuccess.Withan unwaveringpassionforengineering,hepursuedhigher studiesattheUniversityofWisconsin-Milwaukeeinthe UnitedStates.Thetransitiontoanewcountryposedseveral challenges—culturaldifferences,financialconstraints,and thenecessityofbalancingstudieswithpart-timejobs.Yet, withrelentlessdetermination,hegraduatedin1981witha degreeincivilengineering,markingthebeginningofan illustriouscareer
EngineeringwasmorethanjustaprofessionforYasser—it wasawayofthinking.Hisproblem-solvingabilities emergedearly,evidenteveninchildhoodwhenhedesigned anefficientirrigationsystemtosimplifygardeningtasksat home.Thisinnatecuriosityandingenuitylaidthe foundationforhiscareer.
Uponreturninghomeafterhisstudies,heembarkedonhis journeyasacivilengineer Theearlyyearswerefilledwith obstacles—establishinghimselfinthefield,provinghis expertise,andearningthetrustofseniorprofessionals. However,heremainedundeterred,embracingeach challengeasanopportunitytolearnandgrow.
Hisambitioneventuallyledhimtoseeknewopportunities beyondhishomecountry.Hemadethebolddecisionto migratetoAustralia,amovethatrequirednotonly professionaladaptabilitybutalsotheresiliencetostartover inanewenvironment.Findingajobasanewlyarrived migrantwasnoeasyfeat,especiallyinthemidstof economicuncertainty.However,Yasser'spersistenceand technicalexpertiseenabledhimtosecureemploymentin hisfield,positioninghimforlong-termsuccess.
Neveronetoremainstagnant,hepursuedvarious professionaldevelopmentcourses,expandinghis knowledgeinleadership,management,andselfimprovement.Thisdedicationtocontinuouslearning propelledhimtowardanevengreateraccomplishment—cofoundinganengineeringconsultingfirmwiththreeother engineers.Underhisleadership,thefirmflourished, cementinghisstatusasavisionaryentrepreneurand industryexpert.
Yasser’s leadership philosophy is built on continuous selfimprovement and a commitment to standing out.
OneofYasser’smostcommendablequalitiesishisability tobalancethedemandsofahigh-pressurecareerwithhis responsibilitiesasafamilyman.Fromanearlystageinhis professionallife,heunderstoodtheimportanceofstrategic timemanagement.Withlongworkhoursanddemanding projects,hecarefullyprioritizedtasks,ensuringthathe remainedproductivewithoutbecomingoverwhelmed. Settingcleardeadlines,planningahead,andusing productivitytoolsenabledhimtostayontrack.
However,successwasneversolelymeasuredby professionalachievements.Herecognizedthatmaintaining personalrelationshipswasequallyimportant.Establishing boundariesbetweenworkandpersonallifeallowedhimto dedicatequalitytimetohisfamily,ensuringthatcareer responsibilitiesdidnotovershadowpersonalcommitments. Hemadeaconsciousefforttoavoidbringingwork-related stresshome,allowinghispersonallifetobeasourceof fulfillmentandbalance.
Understandingthatathrivingcareerrequiredbothphysical andmentalwell-being,heplacedgreatemphasisonselfcare.Regularexercise,mindfulnesspractices,andsocial interactionswereallintegraltosustaininghisenergyand focus.Additionally,helearnedtoembracethepowerof delegation,trustinghisteamtoshareresponsibilities,which notonlyenhancedefficiencybutalsofostereda collaborativeworkenvironment.
Adaptingtolife’sunpredictabilitywasanotherkeyfactorin hissuccess.Whetheritwasnavigatingeconomicdownturns oradjustingplanstomeetchangingcircumstances,Yasser’s abilitytoremainflexibleandopen-mindedallowedhimto maintainstabilityinbothhiscareerandpersonallife.
Yasserattributeshissuccesstohisambitionand determination,qualitiesthatwereshapedbythechallenges hefaced.Growingupinamodestmiddle-classfamily,he wasinspiredbysuccessfulrelativesandaspiredtocreatea betterfuture.Financiallimitationsneverdeterredhim; instead,theyfueledhismotivationtoworkharder
Oneofthemostdefiningmomentsofhislifewasmigrating toAustralia—adecisionthatrequiredhimtoadapttoan entirelynewcultureandprofessionallandscape.Itwasnot aneasytransition.Languagebarriers,financialconstraints, andalackofestablishednetworksallpresentedobstacles.
One of Yasser’s most commendable qualities is his ability to balance the demands of a high-pressure career with his responsibilities as a family man.
However,ratherthanviewingtheseasroadblocks,hesaw themasopportunitiesforgrowth.Eachchallengerefined hisskills,strengthenedhisresilience,andreinforcedhis beliefthatpersistencewasthekeytolong-termsuccess.
Hisabilitytotransformsetbacksintolearningexperiences enabledhimtothrive.Whetheritwasovercomingfinancial difficultiesorfindingsolutionstounforeseenchallenges, Yasserremainedsteadfastinhispursuitofexcellence.He believesthatrecognizingone’sweaknessesandactively workingonthemiswhatseparatesordinaryprofessionals fromgreatleaders.
Yasser’sleadershipphilosophyisbuiltoncontinuousselfimprovementandacommitmenttostandingout.Hefirmly believesthatgreatleadersarenotcontentwith mediocrity—theypushthemselvestoachieveexcellencein allaspectsoftheirlives.Developingbothpersonaland professionalskillsisessentialforanyonelookingtomake animpactintheirindustry.
Resilienceisanothercornerstoneofhisphilosophy.Inhis view,successbelongstothosewhoperseveredespite obstacles.Challengesshouldneverbeseenasdeadends; rather,theyshouldbeapproachedwithcreativity,problemsolving,andanunwaveringbeliefthatsolutionsexist.He hasalwayslivedbytheprinciplethatifthereisawill,there isaway.
Leadership,accordingtoYasser,isnotjustaboutpersonal successbutaboutupliftingandinspiringothers.Atrue leaderleadsbyexample,fostersapositivework environment,andencouragesthosearoundthemtoreach theirfullpotential.Heemphasizesthatmentorshipisa crucialaspectofleadership,asgreatleaderscreatemore leaders,notjustfollowers.
YasserAbu-Lughod’sjourneyisapowerfultestamentto theimpactofhardwork,resilience,andvision.Hisstory servesasablueprintforaspiringprofessionals, entrepreneurs,andleadersseekingtocarveouttheirown paths.Evenafterachievingremarkablesuccess,heremains dedicatedtosharinghisinsights,mentoringyoung professionals,andinvestinginnewopportunities.
Beyondprofessionalachievements,his legacyisdefinedbyhiscommitment tomakingadifference.Whether throughsupportingcharitable initiatives,fosteringacultureof innovation,orencouraging futuregenerationstodreambig, hecontinuestoinspirethose aroundhim.Hisbeliefthat anyone,regardlessof backgroundorcircumstance, canachievegreatnessiswhat makeshisjourneyso compelling.
Hisstoryprovesthatwith therightmindset,relentless dedication,andan unwaveringvision, successisnotjust attainable—itis inevitable.YasserAbuLughod’sjourneyisfar fromover,andhis influencewillcontinue toshapethefutureof leadershipforyearsto come.
Effectivecostmanagementisamongthecornerstonesofbusinesssuccess thatunderliesthelong-termfinancialsustainabilityandsolvencyof companies.Businessesthathaveeffectivecostcontrolpoliciesareableto maximizeuse,improveefficiency,andhaveacompetitiveadvantage.Businesses cannotjustindiscriminatelycutcosts;theymusthaveastrategicplanwithhigh valueplacedonprudenceindecision-makingandallocationofresources.Tencost managementtechniquesthateverybusinessneedstoconsideradoptingare enumeratedbelow
Amongthemosteffectivecostcontrolstepsisatotalcostaudit.Companiesmust carefullyscanalltheexpenses,fixed,variable,ordiscretionary,inorderto recognizeinefficienciesandareaswherecostcanbetrimmed.Aplungeintoa financialreportrevealswasteandindicateswhereexpensecanbeeliminatedand efficiencyenhanced.Continuedmonitoringofthecostsenablescompaniestomake anticipatorybudgetrealignmentsandshiftresourcestomorevitalfunctionsthat drivebusinessexpansion.
Procurementandsupplychainoperationswillprobablyberesponsibleforahigh percentageoftheexpenseofdoingbusiness.Companiescancutcostsby negotiatingcontractswithsuppliers,buyingsubstitutesuppliers,andtaking advantageofbulkpurchasediscounts.Just-in-time(JIT)inventorymanagement implementationkeepswasteincheckandminimizesstorageexpenses.Efficient andagilesupplychainallowscompaniestorespondtomarketfluctuationswhile maintainingcostsincheck.
Automationisapowerfulcost-savingmechanism.Human processesnotonlytaketimebuttendtobeerror-prone, creatingeconomicinefficiencies.Throughtheusageof cloud-basedaccountingsoftware,customerrelationship management(CRM)software,andartificialintelligencebasedanalytics,organizationscanautomateprocesses, minimizelaborcosts,andincreaseaccuracy.Thoughaonetimecostisinvolvedininvestingintechnology,cost savingsandoperationalefficienciesinthelongtermmake thecostacceptable.
Energycostcansignificantlyaffectafirm'sbottomline. Firmscansaveenergyandlowertheircostsby implementinggreenmeasureslikeenergy-efficientlights, smartthermostats,andsensor-activatedlights. Telecommutingorflexiblehourscanlowerofficepower use.Thesepracticesnotonlysaveoperationcostsbutare alsoalignablewithsustainabilityobjectives.
Outsourcingisagoodmethodtominimizebusiness expensewithoutcompromisinghighqualityofservices. Companiescanoutsourcesub-activitieslikeITservices, customercare,marketing,andpayrollstothird-party serviceproviderswhospecializeincost-savingservices. Outsourcingcertainactivities,companiescanbenefitfrom specialistservicesatalowerexpensethanmaintainingfulltimestaffinnon-corebusinessactivities.
Leanisallaboutremovingwaste,achievingmaximum efficiency,andcreatingmaximumvalue.Leanprinciples canbeimplementedbycompaniestomanufacturing, projectmanagement,andadministrativeoperationsinorder tosimplifyprocessesandremoveunnecessarysteps. Companiescanachieveincreasedproductivityatminimal operationalcostsbymonitoringprocessesandchanging themonacontinuousbasis.Theapproachissuitablefor companiesthatwanttoachievemaximumefficiency withoutcompromisingonquality
Wagesaccountforthelargestshareofbusinessexpenses andhenceneedtobecontrolled.Firmsmaylowerwagesby providingperformance-drivenincentives,givingemployees
cross-functionaltrainingtodealwithvariousoccupations, andretainingtemporaryorcontractedworkersforless significantprojects.Havingwork-at-homepoliciesisalsoa strategythatcandecreaseofficespace,transportation,and utilitycosts.Aneffectivemanpowermanagementplan keepsfirmsfinanciallyingoodshapeaswellasboosts employees'output.
Fixedcostslikerental,utilities,insurance,andsubscription servicesremainfixedforanumberofyears,butsuccessful renegotiationshavetheabilitytolowerthem.Companies needtoreviewcontracts,leasingdeals,andvendorservices regularlyandverifywhetherthelowestrateavailablefor themisdesirable.Bundlingservices,thetransferfroma singleservicesuppliertoanotherlessexpensivesupplier, andrenegotiatinglong-termagreementssavecompanies quitealotofmoney
Awell-formulatedbudgetiscrucialtocontrollingcosts. Companiesmustadoptzero-basedbudgeting,wherein everyexpenseneedstobejustifiedasopposedtojust paddingupthepastbudgets.Periodicfinancialforecasting enablescompaniestoprepareforpossiblecostoverrunand allocateexpenditurestrategiesaccordinglybeforehand.This ensuresthateverydollarspentgoestherightwayand workstowardthebusinessobjectiveingeneral.
Financialmonitoringandanalysisareessentialcost managementaspects.Real-timemoneytrackingallows businessestoidentifyshiftingcosts,monitorcashflows, andadjustthespendingplanaccordingly Analysisofdata frominstrumentsgivesthebusinessinsightintothetrends inexpenditureandoperationalwastage,whichallowsfor informeddecision-makingleadingtocostsavingsthatare maintainable.
Effectivecostmanagementisnotmindlessbudgetcutting butsmartresourcedeploymentthatcontributesto profitabilityandsustainability.Withtheadoptionofthese tenstrategies,businessesareabletoimprovefinancial health,increaseoperationalefficiency,andmaintain competitivenessinanever-evolvingmarketplace.Active costmanagementenablesbusinessestoweathereconomic cycleswhilestilldrivinglong-termgrowth.
Valueengineering(VE)isasystematicprocessto
increasethevalueofaprojectbyensuring maximumperformanceandminimizingthecostof waste.Itgivestopprioritytoevaluatingthefunctionalities ofaprojecttoensurethemostidealrelationshipbetween cost,quality,andefficiency TheimplementationofVE helpsorganizationstomakethebestuseofresources, simplifyprocesses,andimprovetheoutcomesofaproject withoutlossoffunctionality.
Valueengineeringisnotcost-cutting—valueengineeringis aformalprocessthatdiscoversthefunctionsofvalueina projectanddeterminesalternativemeansofprovidingthem atareducedcost.VEwasdevelopedduringWorldWarII, andsincethen,VEhasbeenastandardtechniqueusedin manyindustriesincludingconstruction,manufacturing,and productdesign.
Thefirstfoundationforvalueengineeringisthe maximizationofvalueprinciple,i.e.,valueisthat relationshipbetweencostandfunction.Havinggreater functionatconstantcostorthesamefunctionatreduced costformthisdefinition.
Theprocessstartswiththecollectionofnecessarydataon theproject,suchasdesignrequirements,materials, operations,andlimitations.Theintentionistorealizethe basicgoalsandfunctionsoftheprojectandrecognizecost drivers.
Thisphasedecomposestheprojectintofunctionsand analyzestheirrequirement.Functionsaredividedinto primary(projectsuccesscritical)andsecondary(improving performancebutnotcritical).Teamscanfindalternative waysofdoingthesamethingcheaperbyanalyzingeach function'svalue.
Inthisstage,brainstormingprovidesnoveloptionsfor accomplishingrequiredfunctions.Thegroupsresearch variousdesignsolutions,materials,technology,and constructiontechniquesthatcanreducecostswithout compromisingorenhancingquality
Thealternativeproposalsareassessedintermsof feasibility,cost,andperformanceeffect.Solutionswiththe leastcomplicatedimplementation,longestlife,and longevityareselected.
Carefulplansofimplementationofinstalledvalue engineeringsolutionsarecreated.Thisinvolvescost estimation,riskevaluation,andperformancemeasurement toconfirmcompatibilityofalternativeschosenwithproject objectives.
Implementationofthemutuallyagreedrecommendationsis thelaststep.Thisencompassesrevisionofproject specifications,modifyingcontractsofsuppliers,and incorporatingnewproceduresintoprocessflow.Regular monitoringensurescosteffectivenesswithout compromisingquality
AdvantagesofValueEngineering
CostSavingsWithoutCompromisingQuality
Throughprioritizingfunctionratherthanwastefulspending, VEsaveswithoutsacrificingorevenimprovingproject quality.Effectivematerials,processsimplification,and creativedesignsolutionsarethesourcesofsubstantial savings.
IncreasedProjectEfficiency
VEcutswasteinimplementationanddesign,completing projectsfasterandwithfewerresources.Optimizationis beneficialinindustrieswheretimeandcostconstraintsare mostcritical.
AdoptionofVEprinciplesfacilitatestheuseofenergyconservingmaterial,greenbuilding,andresource conservation,whichenablesenvironmentallysoundproject development.
Detectionofalternativesolutionsatanearlystage minimizeschancesofprojectdelays,costincreases,and wastefuloperations.
Throughqualityandvalue-savingprojects,VEenhances stakeholderandclientsatisfactiontoensuregoodbusiness relationshipsoverthelongterm.
MostindustriesuseVEtobecomecost-effective.Itisused inconstructiontominimizecostsandwastageby maximizingbuildingmaterialandbuildingdesign.VE makesthedesignbetterduringproduction,cutsout duplicateuseofsurplusmaterial,andoptimizesthe efficiencyoftheproduct.ITandcomputerprogramming cannothelpbututilizeVEtooptimizesystemarchitecture andmakethesoftwaremoreefficientatalowerprice.
Valueengineeringisacost-savingstrategythatsurpasses barebudgetreductions.Bythoroughanalysisand enhancementofprojectfunctions,organizationscansave costwhileprovidingquality,sustainability,and performance.Asindustriesevolve,valueengineeringisa valuabletooltomaximizeprojectperformanceandreturn oninvestment.