Digitaltransformationhasunravelledsomeofthe
unique,modern,simplifiedandyetwell-organized waysineverybusinesssector.Communicationhas becomemorespecific,targeted,fast,widespread,farreaching,andeffectivewiththecrucialroleoftechnological applications.Forinstance,ifwetakealookatmarketing andadvertisingthesedays.Itsall-digital.Modern entrepreneurshaveshiftedthemfromtraditionalmasscentricgenericadvertisingmediumstosmartandeffective digitalmarketing.
Dynamicandresponsivee-commercewebsitesthatarethe newbusinessaddressofferauniquewindowofseamless, safeandsleekmethodsoftransacting.Thetypicalvisiting cardshavebeenreplacedwithdigitalcardsequippedwith smartQRcodethatopensacompletedigitalavenueforthe prospects.E-mailsarethecorebasicthreadsof communicationthatareenabledtotransferhighervolumes ofdata,instantly.Onthebrighterside,onlineadvertising andpromotionshavebeenofferingmassivereach,control, feasibilityandflexibilityincommunication.
Asthetechnologyisofferingawidearrayoffeatures; however,italsobecomeschallengingtounderstand,plan andeffectivelyexecutethedigitalavenues.Therearisesa needforspecialistswhocancraftandsupplysolutionsby formulatingstrategiesformodernbusinesses.Marketing expertsunveilmagicalsolutionsinversatiledigital communicationsthatboostbrandvisibility,increase awarenessandeffectivelycontributetogenuinelead generation.
Themostinterestingandastonishingaspectistheirability ingeneratingresponsesthroughcustomerengagement, buildproductiveinquiriesbyimplementingtheadvanced toolsinAI-enabledstrategiesandprovideclearly configuredanalyticsoftheentiredigitalmarketingexercise withrespecttotheresponse,effectivenessofthe design/videoandobservations.
Throughthelatestedition,'The10MostInfluentialCMOs toWatch,2023,'InsightsSuccessrecognizestheefforts, role,andcontributionofthesenew-agemarketingwizards whohavebeenempoweringthemodernbusinesssector withtheirknowledge,technicalexpertiseandversatile skills.Youwillidentifythepassion,innovationand dynamismasyoureadthroughtheirinterestingjourneys.
Haveadigitaltreatthatcanleaveyouspellboundinthis worldofdigitalwizards.
Read on and have an enjoyable time ahead!
Editor-in-Chief
Merry D'Souza
Deputy Editor Executive Editor Assistant Editors
Senior Sales Manager
Marketing Manager
Technical Head
Technical Specialist
Ankita Pandharpure
Business Development Manager
Sales Executives
Visualizer David King Art & Design Director Associate Designer Sihanee M., Rouniyar A. Peter Collins, Rokade A. John Matthew
Liam Baker
Business Development Executives
Steve, Joe Jacob Smile Prachi Mokashi
Digital Marketing Manager
Dominique T.
SME-SMO Executive
Sagar Lahigade
Research Analyst
Frank Adams
Circulation Manager Robert Brown Stella Andrew David Stokes
Database Management Technology Consultant
May, 2023
FeaturedPerson JadeGlobal jadeglobal.com
AmitabhRamani GlobalMarketing Director
EveLaurier VPofCommunications, PublicAffairsand Marketing
AmitabhRamanihasledstrategicmarketinginitiativesoverthe past18yearstodrivechangethroughamixofinnovative technology
Andreaisanexperienced,accomplished,andresults-driven professionalwithmorethan15yearsinB2Bmarketing strategyandbranding. Ufinet Ufinet.com
Bradaproventrackrecordofcreatingaward-winningbrands andimpactfulcontentthatdrivesrealrevenue. Prove prove.com
Bombardier bombardier.com
Èveisfrequentlycalledupontotrainleadersfromvarious organizations,ensuringtheyareproperlyequippedtodealwith themediaandelevatetheircompany'sreputation.
Jacquelineisanenergetic,provenleadernotedforgrowing globalbusinessesusinginnovativebrandstrategiestodevelop customer-centeredprogramsfocusedonrevenueoptimization. Teradata Teradata.com
MidoM.Chishty ChiefMarketing officer
Midohaspioneeredmovesintonewenterprisesanddelivered solutionsforgrowth. YourMarketingChiefLtd yourmarketingchief.com
CareDx caredx.com
Sashaisleadingcommercialmarketingeffortsacrossallfour businessfranchisesatCareDx:services,products,digital,and cellulartherapy
AndreaSaravia GlobalMarketing Director BradRosenfeld ChiefMarketing Head JacquelineWoods ChiefMarketing officer SashaKing ChiefMarketing Head
Gonearethedayswhenweusedtoroamaboutwith gigabytesworthofmovies,songs,andshows; now,evenafewterabytesfeellikenothing.Not onlyhaveourpersonallivesmovedonline,butsohave mostbusinesses,inducingaboomincloudcomputingand softwareasaservicetechnologies(SaaS).
OneofthemostreputablenamesinthemarketisTeradata TeradataprovidesthemostcompleteCloudAnalyticsand Dataplatformintheindustryforenterpriseanalytics, meetingtheneedsofmulti-cloudenvironments,solving datachallengesfromstarttoscale.Itsopenapproach embracesmodernecosystemstocreateaseamless experienceforingestion,exploration,development,and operationalization.Thecompanyhascreatedthefastest pathtoanalyticsinthecloudatscaleatthelowestrisk.
Weareconstantlyreinventing ourselvesandensuringthatwe areestablishingthedataand analyticsnarrativethatpushesthe innovationfrontiertodeliveron currentandfutureneeds.
C o v e r S t o r y
Teradata'sChiefMarketingOfficerandamemberofthe company'sexecutiveleadershipteamisJacquelineWoods. Jacquelineisaresults-driventechnologyandmarketing executiveknownforleadingcorporatetransformationsand leveragingmodernmarketingapproachesthatutilizedata andinsightstoacceleratemeaningfulbusinessoutcomes. Recognizedforhertrackrecordinsuccessfullygrowing businesses,Jacqueline'sexperiencecoversbothbusiness-tobusinessandbusiness-to-consumermarkets.
Jacquelineisthecompany'schiefstorytellerandguidesall aspectsofitsbrand,marketing,andcommunications, includingstrategy,planninganddelivery,aswellas reputationmanagement,PRandcorporatecommunications, advertising,customeracquisition,demandgeneration, influencerandindustrymarketing--allinconcert,working togetheranddedicatedtocreatingenrichingexperiences andadvocacyforcustomers,employees,andinvestors.
Jacquelineisleadingtherevitalizationofthecompany's brand,image,andperception.Jacquelinealsoservesonthe BoardofDirectorsfor Winnebago Industries,theBoardof Trusteesfor Community Reinvestment Fund USA,andisthe presidentandboardchairforthe Greater Fairfield County Foundation, Inc.SheholdsaBSfromtheUniversityof California,Davis,andanMBAfromtheMarshallSchoolof Business,UniversityofSouthernCalifornia.
PeopledescribeJacquelineasthe"queenofanalogies,with awarmsenseofhumor.Sheisacandidtruthtellerwithhigh integrity.Shespeaksplainlyandisempatheticandgenerous ingivinghertimetoothers."
—ToTeradata
ThoughJacquelinehasbeeninthetechnologysectorfor over25years,herundergraduatedegreeisinEconomics andshebeganhercareerinthetelecomindustrywithroles infinanceandaccounting.Followingstintsinpayroll, internalaudit,andsalesops,shewentbacktoschooland gotanMBAinmarketingandentrepreneurship.
Jacqueline'sloveoftech,specificallyhightech,prompted hertotakemarketingrolesforsomeofthelargestfirmsin thesector:Oracle,GE,andIBM.
JacquelinerecallsherfirstdivisionalCMOrole, "I got my first chief marketing officer role at IBM in the division, known at the time, as IBM Global Financing. It was about a five-billion-dollar business and responsible for generating
10% of IBM's net income. Operationally, the unit's focus was on helping customers get into solution footprints for IBM products and services. It was also known for improving the company's overall free cash flow. From there, I went on to lead marketing for the Global Partner Ecosystem business unit, a 13-to-14-billion-dollar business."
DuringhertimeatIBM,sheembracedIBMWatson, cognitivecomputingtechnologies,Blockchainandother AI/MLsolutions.Thusbeganherpassionforhelping companiesleveragedata,analytics,andinsightsandin 2019shejoinedNielsenIQ,asitsCMO,tofurtherbuildon hercapabilitiesbyhelpingtheirclientsmakebetteruseof Nielsen'sconsumerinsightssolutions.Herexperiencethere
preparedherforherroleatTeradataasthechiefmarketing officer.Withthecompany'scorebeingawell-known databaseandenterprisedatawarehouseprovider--offering afastandlow-riskdatatransitiontothecloud--database analytics,andhavingthemostadvancedanalyticsinthe industry,asdocumentedbyForresterandGartner,Teradata fitJacqueline'sbackgroundlike a hand in a glove
WhenJacquelinestartedatTeradatainDecember2021,the companywasinthemidstofacriticalbusiness transformation:takingatraditionallyon-premisesproduct businesstoacloud-firstenvironment,codifyingthe product,andusingitscharacteristicstobuildacloud-native productandCloudandAnalyticsbasedbusiness.
"The challenge was," asJacquelineclearlyputsit, "how to transition from what was previously an on-premises business to one that is cloud-first, offering both our enterprise data warehouse and data analytics software as a service and amplifying it in the marketplace."
Thepropositionisanimportantoneasmostcompanies wanttomoveworkloadstotheCloudtoefficientlyimprove businessperformance.Butthat'sonlyonebenefitofCloud. Thebroadercontextistheabilitytointegrateand harmonizedataatscaleusingAI/MLtoinnovatefaster, identifycontextualrelationshipswithindata,both structuredandunstructured,andtoimprovecustomers' experiences.
Withthetotalavailablemarketforcloudapproachingone trillionby2027,mostcompanies'plansincludeutilizing cloudsolutionsasacorepartoftheirITinfrastructure strategy Teradata'suniquepropositionisthatitmeetsthe customerwheretheyareontheircloudjourney(the customerdecides).Someworkloadsmaystayput,while othersmayneedtobecloudified–Teradatadoesboth, givingitscustomerschoiceandflexibilitytooptimizetheir goalsacrosstheirspecificbusinesscontinuum.
"Most companies have complex needs, still requiring multidimensional environments that include multi-cloud, hybrid cloud, private cloud, and on premises," Jacqueline highlights. "The one thing that we have that most other companies don't is the ability to allow people to scale their businesses across this spectrum. While the majority of workloads will move to the cloud, there are legal, regulatory, governance and compliance requirements that mandate technical specifications for standalone systems
I'mapersonwithhighintegrity andthequeenofanalogies,with awarmsenseofhumor. So,Ikind ofspeakveryplainly,telling thingsliketheyare.Iamgenerous withmytimetoothersandtend tobeanempatheticperson.
that guarantee the security of Personal Identifiable Information, and other data privacy needs that if breached, will cause significant harm."
Thesignificanceofacloud-basedproductandenvironment liesinitsabilitytoscale,quickly,havingtopayonlyfor whatoneuses,andauto-provisioning.Teradata'sproduct alsoenablescustomerstodoanalytics,whichwouldallow themtoanticipatecustomerbehaviorsandutilizethemto fuelbusinessgrowth.
Jacquelinesays, "I think in terms of our USP, it is our ability to have tight alignment with the industries that we are in, that we understand what their goals and ambitions are and what they're trying to do, and we have the technology that helps them do that."
Cloud-baseddataandanalyticsisacompetitivemarketwith newplayersalwaysenteringthefield.Stayingontopofthe arearequiresathoroughunderstandingofthecurrent marketandbusinesstrendsandcontinuousinnovation.
AsJacquelineshares, “We are constantly reinventing ourselves and ensuring that we are establishing the data and analytics narrative that pushes the innovation frontier to deliver on current and future needs. We are the pacesetters and setting the standards for value creation with our ClearScape analytics capabilities, landing in the number one spot for two years running, according to Gartner."
Teradatafocusesonitstopglobal10,000accountsand specificopportunitiesinvariedindustriessuchasbanking, retail,healthcare,andCPG,thattrustandrelyonitsglobal leadership,proveninnovation,andabilitytotrulydeliveron theAI/MLneedsofitscustomerssotheycanefficiently improvetheirbusinessperformanceandgrowprofitability.
Teradatahasbeenrecognizedbyrenownedmarketresearch companiesGartnerandForresterasaprominentcloud vendor.Gartnerevaluatescapabilitiesforcertainkindsof workloadsandfourspecificanalyticcapabilities--Teradata hasbeenlistedasnumberoneinallfourfor2years running.
Teradatahasreceivedseveralaccoladesforitscontributions toESGanditscommitmenttosustainability
Thecompanyisalsorecognizedasoneofthemostethical companies,bestemployers,andoneofthebestplacesto work.
Jacquelineexpresses, "These are four key reasons I believe that Teradata is a great place to work.
I'm very proud to work for a company that is making a difference in the environment. We have the most sustainable product, which uses the lowest amount of energy per query and workload, in terms of performance and analytics."
PutitOutThere
TechnologyhubslikeSiliconValleyhavealotofyoung entrepreneurswhoarejustkickingaroundideas,thinkingof newapplications,orjusttryingtobuildnewthings. Jacqueline'sadvicefortheseinnovatorsistoputtheirideas outthereandtokeeptryingbecauseyouneverknowwhat willtakeoff.Necessity is themotherofinvention.
Jacquelinesays, "For example, MySpace started as a space for people to connect, but then an idea to connect college students wanting a different platform to connect friends ultimately became Facebook. When Facebook wasn't meeting some new needs, users added or moved on to Instagram. When YouTube became what it was, there was someone who said I want shorter video content and then shorter video content became TikTok. I think there are an unlimited number of ideas and needs that are out there. You know what you like, and you know what you'd like to see, and there's an abundance of opportunities. My advice to anyone is to keep trying because your idea just might be the next big thing."
I'mveryproudtoworkfor acompanythathasmade adifferencetotheenvironment. Wehavethemostsustainable productthatusesthelowest amountofenergyintermsof performanceandanalytics queries.
Inthedigitalera,customerexperiencehasbecomea
pivotalfactorinthesuccessofanybusiness.As customerexpectationscontinuetorise,marketing leadersplayacrucialroleinshapinganddelivering exceptionalexperiences.Inthisarticle,wewillexplorethe significanceofmarketingleadershipintheageofcustomer experienceandthestrategiestheyemploytonavigatethis evolvinglandscape.
UnderstandingtheCustomerJourney:
Marketingleadersrecognizetheimportanceof understandingthecustomerjourneyfromendtoend.They mapoutthevarioustouchpointsandinteractionsacustomer haswiththebrand,bothonlineandoffline.Bygaining insightsintothecustomer'smotivations,needs,andpain pointsateachstage,marketingleaderscandesignand optimizemarketingstrategiestodeliveraseamlessand personalizedcustomerexperience.
Customer-CentricCulture:
Successfulmarketingleadersfosteracustomer-centric culturewithintheirorganizations.Theyinstillthe importanceofcustomersatisfactionandloyaltyamongall teammembers,frommarketingtocustomerservice.By aligningtheentireorganizationaroundthegoalof deliveringexceptionalcustomerexperiences,marketing leaderscreateaunifiedandconsistentbrandimagethat resonateswithcustomersanddrivesbusinessgrowth.
Data-DrivenDecisionMaking:
Marketingleadersleveragedataandanalyticstoinform theirstrategiesandtactics.Theycollectandanalyze customerdatatogaininsightsintotheirpreferences, behavior,andengagementpatterns.Byleveragingthese insights,marketingleaderscanpersonalizemarketing campaigns,tailormessaging,andtargetspecificcustomer segmentseffectively.Data-drivendecisionmakingenables
marketingleaderstodeliverrelevantexperiencesthat exceedcustomerexpectationsanddrivebusinessgrowth.’
Marketingleadersembracetechnologyandautomationto streamlineandenhancethecustomerexperience.They leveragemarketingautomationplatforms,customer relationshipmanagement(CRM)systems,andartificial intelligence(AI)toolstoautomaterepetitivetasks, personalizecommunications,anddelivertargetedcontent. Byleveragingtechnology,marketingleaderscanscaletheir efforts,optimizeefficiency,andprovidepersonalized experiencesatscale,contributingtooverallbusiness growth.
Marketingleadersunderstandthatcustomersexpecta consistentexperienceacrossvariouschannelsand touchpoints.Theydevelopomni-channelmarketing strategiesthatseamlesslyintegrateonlineandoffline interactions.Byaligningmessaging,branding,and customerexperiencesacrossmultiplechannels,suchas websites,socialmedia,mobileapps,physicalstores,and customersupport,marketingleaderscreateaunifiedbrand presencethatenhancestheoverallcustomerexperience.
Marketingleadersrecognizethepowerofbrandadvocacy inshapingthecustomerexperience.Theyfocusonbuilding strongrelationshipswithcustomers,encouragingpositive word-of-mouth,andnurturingbrandadvocates.By providingexceptionalexperiencesandengagingcustomers throughpersonalizedinteractions,marketingleaderscreate aloyalcustomerbasethatnotonlydrivesrepeatbusiness butalsobecomesapowerfulsourceofreferralsandpositive reviews.
Marketingleadersunderstandthatcustomerexperienceis anongoingprocessthatrequirescontinuousimprovement andadaptability Theyactivelyseekfeedbackfrom customers,monitorindustrytrends,andstayupdatedwith technologicaladvancements.Byembracingacultureof continuouslearningandimprovement,marketingleaders canstayaheadofthecurve,anticipatecustomerneeds,and proactivelyadapttheirstrategiestoprovideexceptional experiencesthatdrivebusinessgrowth.
EmotionalConnectionandPersonalization:
Marketingleadersrecognizethatcreatinganemotional connectionwithcustomersisapowerfuldriverofcustomer experience.Theyunderstandtheimportanceof personalizationinmarketingefforts.Byleveraging customerdataandemployingtechniquessuchas personalizedmessaging,productrecommendations,and tailoredoffers,marketingleaderscancreateasenseof individualizedattentionandrelevance.Thispersonalized approachenhancesthecustomerexperience,strengthens brandloyalty,andultimatelydrivesbusinessgrowth.
AgileandCustomer-CentricMarketingStrategies:
Marketingleadersembraceagilityintheirstrategiesto adaptquicklytochangingcustomerneedsandmarket dynamics.Theyemployagilemarketingmethodologies, suchasiterativecampaignplanning,rapidexperimentation, andreal-timeoptimization.Bybeingresponsiveand customer-centric,marketingleaderscanaligntheirefforts withevolvingcustomerpreferences,delivertimelyand relevantexperiences,andstayaheadofthecompetition.
EmployeeEmpowermentandCollaboration:
Marketingleadersunderstandthatdeliveringexceptional customerexperiencesrequiresthecollectiveeffortofthe entireorganization.Theyempowertheirteamsbyproviding themwiththenecessarytools,resources,andtraining. Marketingleadersfostercollaborationbetweenmarketing, sales,customerservice,andotherdepartmentstoensurea seamlesscustomerexperienceacrossalltouchpoints.By enablingcross-functionalcollaborationandempowering employeestotakeownershipofthecustomerexperience, marketingleadersdrivebusinessgrowththroughacohesive andcustomer-centricapproach.
Intheageofcustomerexperience,marketingleadership playsapivotalroleinshapingthesuccessoforganizations. Byunderstandingthecustomerjourney,fosteringa customer-centricculture,leveragingdata-driveninsights, embracingtechnology,implementingomni-channel strategies,buildingbrandadvocacy,andembracing continuousimprovement,marketingleadersnavigatethe complexlandscapeofcustomerexperiencetodrive businessgrowth.
Ascustomerexpectationscontinuetoevolve,marketing leaderswhoprioritizeexceptionalexperienceswill undoubtedlysettheirorganizationsapartandachievelongtermsuccess.
AAtransformationalleaderdrivesinnovationand
inspiresnewwaysofthinking,harnessingateam’s creativitytorespondtochange.Themoreyou knowabouttransformationalleadership,thebetterprepared you’llbetoleadintoday’sdynamicbusinessenvironment. Theworldischangingfasterthaneverbefore.Thestrongest leadersdon’tmerelykeepuporreacttochange.
Theyarepreparedtomeetcurrentneedswhilestaying focusedonthefuturebybeingproactive,agile,and visionaryintheirdecision-making.Transformational leadersareconstantlyopentoinnovationwhereveritmay arise.
Theyconstantlylookforopportunitiestodothings differentlyandarealwaysopentonewideas,nomatter wherethoseideasmaypresentthemselves.Standingout withtheseattributesisMidoM.Chishty,CMOofYour MarketingChiefLtd.
Underproficientleadership,theorganizationaimstodeliver continuousgrowthwhilstbalancingconsumerneedswith
shareholderexpectations,tofosterinnovation,leading digitaltransformationanddrivingbettermentsinthe organizations.
Mido,kindlydescribeforouraudienceyour professionaljourneyupuntilnow.
PriortoestablishingYourMarketingChief(YMC),Igained industryexperienceatProcter&Gamble,Unilever, PepsiCo,andNestlé.IholdaMaster’sinBusinessand MarketingfromBrunelUniversityBusinessSchoolUK, andaBachelors(Hons)inEconomicsandManagement fromtheUniversityofManchester,UK.
Ialsoattendedexecutiveprogramswithtopschools, includingStanfordGSB,HarvardBusinessSchool,USC Marshall,UCLA,andUCBerkeleyHaas.
Iamachartered,certified,andcertifieddigitalmarketer, andanactivememberofkeyleadershipandmarketing bodiesincludingCIM,AMA,DMI,andGCCBDI.In addition,Iserveonanumberofboardsproviding marketingandleadershipguidance.
Mostpeoplewanttokeepthestatusquoandresistchange. Henceonlythosewhoreallybelievetheycanchangethings actuallydo.Weareoftentoldtostayinourownlaneinour careersbutthatdoesn’tenableonetocrossoverintoother areasandgrow,anditensuresthestatusquoinmany businesses.
Howmanytimeshaveyourheard…youdon’thave experienceinthisindustryorproductormarket.Arethey insane?Aleaderaskstherightquestionsandmobilizes
At the foundation of the stewardship YMC provides are values of growth, culture, leadership, innovation, and balance. These are all key to ensuring business success.
behindavisionandpurpose,regardlessofwhetherthatisin shampoosorgamingorenergy That’srealleadership.Our livescutacrossmanydifferentindustries,marketsand productssowhyourcareersshouldn’t?
Whatsignificantimpacthaveyoubroughttothe marketingindustry?
HavingfoundedYourMarketingChieftoapplyFast MovingConsumerGoods(FMCG)AKAConsumer PackagedGoods(CPG)bestmarketingpracticesacrossa numberofindustriesandbusinesses,Iengineeredthe FUZN™marketingsystemwhichhastransformed numerousorganisationsintomarketing,digitaland innovationleaders.
Mycareergoalsandpathhavebeeninfluencedbythe placesIhavelived,withCalifornia,theUnitedArab Emirates(UAE),andtheKingdomofSaudiArabia(KSA) havinginspiredmethemost.
TheeconomyofCaliforniaisthelargestintheUSA, estimatedataround$3trillion,andifthestatewasastandalonecountry,itwouldrankastheworld’sfifthlargest economy.This,combinedwithCali'sinnovativespiritand itsout-of-the-boxwayofdoingthings,hascreatednew industries,companies,andhubssuchasSiliconValley
Midosays,“IlovebeingpartofcreatingthoseCaliideas andbringingthemtotheGCC(GulfCooperationCouncil) toacceleraterapidgrowthintheregion,whichtheninspires innovationofitsownwhichinturncallsforfurtherCali input.It’sacycleofinnovationthatkeepsturningandis intoxicating.”
TheGCCincludescountriessuchasKSAandtheUAE. Hence,turningtotheGCCregion,wecanseethatH.H SheikhMohammedbinRashidAlMaktoum(MBR)hasput DubaiontheworldmapwithiconicprojectssuchasBurj Khalifa,BurjArab,thePalm,andExpo2020,showcasing Dubaiasworld-classandaninnovationhub.
Additionally,H.HSheikhMohamedbinZayedbinSultan AlNahyan(MBZ)hasensuredthattheUAEandAbu Dhabishineasabeaconofstabilityfortheregionandthe world.WearealsowitnessingH.HCrownPrince MohammedbinSalmanAlSaud(MBS)’inspirational visiontotransformKSAwithfuturisticprojectssuchas NEOM,theLine,andTROJENA.
Tellusaboutyourcompanyanditsfoundationpillar.
AtthefoundationofthestewardshipYMCprovidesare valuesofgrowth,culture,leadership,innovation,and balance.Theseareallkeytoensuringbusinesssuccess.
Duetothenatureoftherapidlyevolvingworld,therehas becomeaneedforCMOstobroadentheirrolesandtake theleadonnewinitiatives,includingbeingthevoiceofthe consumerandcustomer;designingthecompanypurpose; creatingaframeworkforhumanisticleadershipand mindfulness;utilisingmarketingtodrivebusinessgrowth; leadingindigitaltransformationincludingbeingthe custodianofBigData,AI,UX,UI,andthemetaverse; creatingsustainabilitystrategy;drivinginnovation; producinginclusivityprogrammes;partneringwithCEOs andboards;andinfluencingshareholders.
Eachrequiresrobustmarketingtoallstakeholders–consumers,customers,employees,shareholders,industries, partners,andchangeagents.
Thismarketingalphabetisationbalancesprofitandpeople and,ultimately,planetamelioration.Hence,CMOsare,by default,becomingCEOswhilstmaintainingtheCMO responsibility,asmarketingiseverythinginthenewageof blockchain,crypto,web3.0,andmarketing4.0.
Howdoesyourcompanypromoteworkforceflexibility, andwhatisyourroleinit?
TheteamworksoutofLosAngeles,Sydney,London, Dubai,AbuDhabi,andRiyadh,soitistrulyglobaland flexible,combiningremoteandface-to-face.
Whatisyourtakeontechnology'simportance,andhow areyouleveragingit?
Techissuperimportantinmarketingasmarketeersand leadersneedtobeattheforefrontindrivingbusiness growth,andtechhelpsinthat.Overtheyears,anumberof offtheshelfsoftwaresolutionshaveemergedcombined withCRM’sandSAAStomakeworksmarter
Inaddition,themoveintoweb3andthemetaverseaddsto thisfuturenowaphenomenonthatgreatleadersmust master.Iusetechsolutionsformarketing,CRM, sustainability,bigdatamanagementandAIandithaspaid backinspades.
Whatwillbethenextsignificantchangeinthe marketingindustry,andhowareyoupreparingforit?
WewillwitnessthefurtherempowermentoftheCMO, andnaturally,theywillstepintotheCEOrole.Perhapsa hybridroleexists–theCEMO–theChiefExecutive andMarketingOfficeraswedoawaywiththeold waysofrunning companiesand boards.Isthisalready happening?Howdoes aCMOprepare?Keep ontopofthegame andbeclosetothe customer,consumer, data,and sustainability.
Whatareyourgoals intheupcoming future?
Ithinkbeingdynamic andworkingacross geographiestyingup withhappening places.Thiskeeps usrelevantand cuttingedge.Itisa reallyexcitingtime toblendthe Californianspirit withtheinnovative leadershipinthe region.Itistruly maverick.This inspiredmetocreate YourMarketingChief tobringthehighest levelofmarketingand leadershiptoregions mostdeservingofit. Thatisthecore strengthofthe company.Iembedinto organisationsasCMO sothattheyemerge successfulandgrow aggressively
Whatadvicewouldyouliketogivethenextgeneration ofaspiringbusinessleaders?
Be real and be maverick and let’s change the world together
Intoday'scompetitivebusinesslandscape,marketing
leadersplayapivotalroleindrivinggrowthand achievingorganizationalobjectives.Bydeveloping andexecutingeffectivemarketingstrategies,theseleaders navigatetheever-changingmarketplace,engagecustomers, andgeneraterevenue.Inthisarticle,wewillexplorethe keystrategiesandinsightsthatmarketingleadersemployto drivebusinessgrowth.
StrategicAlignment:
Marketingleadersunderstandtheimportanceofaligning marketingeffortswithoverallbusinessgoals.They collaboratewithotherexecutivestogainadeep understandingoftheorganization'svisionandobjectives. Byincorporatingtheseinsightsintotheirmarketing strategies,marketingleadersensurethattheirinitiatives directlycontributetobusinessgrowth.
Customer-CentricApproach:
Successfulmarketingleadersprioritizeunderstandingand meetingcustomerneeds.Theyconductthoroughmarket research,analyzecustomerinsights,andidentifytarget audiences.Byleveragingthisknowledge,marketingleaders createpersonalizedandrelevantcampaignsthatresonate withcustomers,leadingtoincreasedengagement, conversions,andultimately,businessgrowth.
Marketingleadersrecognizethepowerofastrongbrandin drivingbusinessgrowth.Theyinvestinbuildinga compellingbrandimageandcommunicatingauniquevalue
proposition.Byclearlydifferentiatingtheircompanyfrom competitors,marketingleaderscapturetheattentionand loyaltyofcustomers,ultimatelyleadingtoincreasedmarket shareandrevenue.
Intoday'sdigitalage,marketingleadersembracedigital transformationtodrivebusinessgrowth.Theyleverage emergingtechnologies,dataanalytics,andmarketing automationtoolstooptimizemarketingcampaigns,target audienceseffectively,andmeasureresults.Byharnessing thepowerofdata-driveninsights,marketingleadersmake informeddecisionsandrefinetheirstrategiesformaximum impact.
Marketingleadersemployvariouscustomeracquisition strategiestoexpandtheircustomerbase.Theyutilizeamix oftraditionalanddigitalchannels,suchasadvertising, contentmarketing,socialmedia,andsearchengine optimization,toreachandattractpotentialcustomers.By implementingeffectiveacquisitionstrategies,marketing leadersgenerateleadsandconversions,drivingbusiness growth.
Whileacquiringnewcustomersisimportant,marketing leadersunderstandthatcustomerretentionisequallycrucial forsustainablegrowth.Theydevelopcustomerretention strategies,loyaltyprograms,andpersonalizedmarketing initiativestoengageandretainexistingcustomers.
Byfosteringcustomerloyaltyandsatisfaction,marketing leadersincreasecustomerlifetimevalueanddriverepeat business,fuelingoverallbusinessgrowth.
Marketingleaderscontinuouslyinnovateandadapttheir strategiestostayaheadofthecurve.Theykeepacloseeye onmarkettrends,emergingtechnologies,andchanging consumerpreferences.Byembracinginnovationand exploringnewmarketingchannelsandtechniques, marketingleaderspositiontheircompaniesasindustry leadersandgainacompetitiveedge,leadingtoaccelerated businessgrowth.
Marketingleadersleveragedataanalyticstodrivebusiness growth.Theyanalyzemarketingperformancemetrics, customerbehaviordata,andmarkettrendstomake informeddecisions.Bytrackingkeyperformanceindicators (KPIs),suchascustomeracquisitioncost(CAC),customer lifetimevalue(CLV),andreturnoninvestment(ROI), marketingleadersoptimizemarketingcampaigns,allocate resourceseffectively,andidentifyareasforimprovement, ultimatelydrivingbusinessgrowth.
Marketingleadersrecognizethepowerofcollaborationand strategicpartnershipsindrivingbusinessgrowth.Theyseek opportunitiestocollaboratewithcomplementary businesses,influencers,orindustryexpertstoexpandtheir reach,tapintonewcustomersegments,andgaincredibility. Byjoiningforceswithpartners,marketingleadersleverage sharedresources,knowledge,andnetworkstocreate mutuallybeneficialgrowthopportunities.
Marketingleadersestablishthemselvesandtheir organizationsasthoughtleaderswithintheirindustry.They developandsharevaluablecontentthroughvarious channels,suchasblogs,webinars,podcasts,andsocial media.Byprovidinginsights,expertise,andeducational content,marketingleaderspositionthemselvesastrusted authorities,attractaloyalaudience,anddrivebusiness growththroughincreasedbrandawareness,credibility,and leadgeneration.
Marketingleadersembraceacultureofcontinuoustesting andoptimization.TheyconductA/Btesting,run experiments,andanalyzeresultstoidentifythemost effectivemarketingstrategiesandtactics.Byoptimizing campaigns,messaging,targeting,anduserexperiencebased ondata-driveninsights,marketingleadersmaximizethe impactoftheireffortsanddrivebusinessgrowthby continuouslyimprovingmarketingperformance.
Marketingleadersunderstandthattheirteamsplayacritical roleindrivingbusinessgrowth.Theyinvestinemployee development,training,andempowerment.Byfosteringa cultureofinnovation,collaboration,andcontinuous learning,marketingleaderscreateahigh-performing marketingteamcapableofexecutingstrategiesthatdrive businessgrowth.Theyprovideguidance,mentorship,and resourcestoenabletheirteamstoachievetheirfull potential.
Marketingleadersproactivelygathercustomerfeedback andconductmarketresearchtogainadeepunderstanding ofcustomerpreferences,painpoints,andemergingtrends. Theyutilizesurveys,focusgroups,sociallistening,and otherresearchmethodstocapturevaluableinsights.By incorporatingtheseinsightsintomarketingstrategies, marketingleadersdevelopproducts,services,and campaignsthatalignwithcustomerneedsanddesires, ultimatelydrivingbusinessgrowth.
