India’s Best Iconic Brands to Watch 2023 July2023

July, 2023

Indian Insnct

Future Prospects for India Inc to Create Best Internaonal Business Brands

Brand Icons

The Emergence of Iconic Indian Brands on the Global Business Horizon

Editor’s Note

EXEMPLIFYING INDIAN BUSINESS

SUCCESS ON THE GLOBAL STAGE

InacountryasdiverseandvibrantasIndia,the

businesslandscapeisadornedwithremarkablebrands thathavestoodthetestoftime,innovation,and consumerloyalty.Theseiconicbrandshavenotonlyleftan indeliblemarkonthenation'seconomybuthavealso becomeanintegralpartofitsculturalfabric.

Fromthebustlingstreetsofmetropolitancitiestothequaint cornersofruraltowns,thesebrandshavemanagedto capturetheheartsofmillionswiththeirproductsand services.Theyhaveseamlesslyblendedtraditionwith modernity,cateringtothedynamicneedsofarapidly evolvingmarket.

Welcome to the world of India's Best Iconic Brands of 2023!

InthisInsightsSuccess’exclusiveshowcase,wewilltake youonajourneytoexplorethefinestIndianbrandsthat haveexhibitedexcellence,creativity,andadeep understandingofconsumerpreferences.Fromtimeless classicstogroundbreakingnewcomers,eachbrandfeatured herehasauniquestoryofperseverance,vision,and adaptability

TheseBrandsarenotjustpioneersintheirrespective industries;theyhavebecomeculturalicons,representing theaspirationsanddreamsofanation.Whetherit'stherich heritageofaheritagefashionhouse,thetechnological prowessofacutting-edgestartup,orthecomforting familiarityofahouseholdname,thesebrandshavecaptured theimaginationoftheIndianpopulaceandbeyond.

Joinusaswedelveintothesuccessstories,theinnovative strategies,andtheinspiringjourneysbehindIndia'sBest IconicBrands.Celebratetheirachievements,getinspired bytheirinnovation,andwitnesstheimpacttheyhavehad onthelivesofmillionsofpeople.

Inthisedition,youwillalsocomeacrosstwobreezing articlesthatwilldeepenyourviewevenfurther.Getready toimmerseyourselfinacelebrationofIndian entrepreneurship,creativity,andresilience,aswepresent “India'sBestIconicBrandstoWatch2023!”

08 Agronomics

Accelerating Growth in Sugar and Distillery Industry

12

Indian Insnct

Future Prospects for India Inc. to Create Best Internaonal Business Brands

r t i c l e s 20

ABrand Icons

The Emergence of Iconic Indian Brands on the Global Business Horizon

CONTE C

Editor-in-Chief PoojaM.Bansal

ManagingEditorGauravPRWankhade

AssistingEditorPrajaktaZurale

VisualizerSandeepTikode

ArtandDesignHeadRashmiSingh

Sr.GraphicDesignerSonamVishwakarma

Asst.VicePresident SwapnaliVasaikar

Sr.SalesManager TejaswiniWhaval

TeamLeader NitinPatil

Sr.BusinessDevelopmentExecutive SapnaWalunjkar

TechnicalHead PrachiMokashi

TechnicalSpecialist RajeshwariAvhad

DigitalMarketingManager RenukaKulkarni

SME-SMOExecutive NikitaKhadalkar

CirculationManager TanajiFartade

CorporateOffices: sales@insightssuccess.in

JULY, 2023

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Featuring Brief Company

AcuteQuality Consultants

AtharvaAgronomics

InteractiveBees

RayzonGlobalLLP

MrMalayGurey, Founderand ExecutiveDirector

ShekharAdke, CEO

MonicaGupta, FounderandDirector

Vivek Parekh, Founder and CEO

AcuteQualityConsultantsisthego-topartnerformultinational companiesaroundthepanIndialookingformanagement systemcertification.

AtharvaAgronomicsisfastemergingastheleadingsugarERP solutionproviderandenablingbusinessestoorganizetheir processesandacceleratetheirgrowthaccordingly

InteractiveBeesisafull-servicebrandcommunicationagency thattakesaholisticviewofyourbrand.

RayzonisSportsinfrastructureandmanufacturingofPPtilesand artificialturfcompanyinIndiaspecializinginend-to-endturn-key projectsfromgroundzerotofullscalecompletion.

VatsalExports

VatsalGaudani, ManagingDirector

VatsalExportsisleadingtextilemanufacturerandexporterof cottonyarns,knittedfabrics,andgarmentsinIndiawithworld classqualityproducts.

Shekhar Adke CEO Atharva Agronomics

Accelerating Growth in Sugar and Distillery Industry

Intoday'srapidlyevolvingbusinesslandscapeinthe sugarindustryinIndia,hasledtoadoptingrobust EnterpriseResourcePlanning(ERP)systemshas becomeessentialforcompaniesseekingefficiency, scalability,andcompetitiveness.Playingapivotalrolein transformingtraditionalbusinessoperationsbyoffering flexible,cost-effective,andtechnologicallyadvanced solutions,ERPprovidesbusinesseswithacentralized platformthatintegratesvariousfunctions,including finance,humanresources,supplychainmanagement, customerrelationshipmanagement,andmore.

BymigratingtheirERPsystems,companiescanstreamline operations,improvecross-departmentalcollaboration,and enhancedatavisibilityandaccessibility TheAI-basedERP solutionprovidersenablereal-timedatasynchronization, allowingstakeholderstoaccesscriticalinformationfrom anylocationanddevicewithaninternetconnection.These systemscaneasilyadapttofluctuationsindatastorage requirements,usercapacity,andprocessingpower

Thisscalabilityensuresbusinessescanefficientlymanage growth,avoidinfrastructureconstraints,andminimize upfrontinvestments.Thesecompaniesprioritizedata securityandproviderobustmeasurestoprotectsensitive businessinformation.Theyemployadvancedencryption techniques,regulardatabackups,anddisasterrecovery mechanismstoensuredataconfidentiality,integrity,and availability

However,implementingAIERPsolutionscouldbe challengingforthein-houseITteamsasseveralaspectsare required.Ithasledtotheneedforhighlyefficientand effective ERPsolutionpartnerslikeAtharvaAgronomics -whichisfastemergingastheleadingSugarERPsolution providerandenablingbusinessestoorganizetheirprocesses andacceleratetheirgrowthaccordingly

Agronomics

UndertheexemplaryleadershipofShekharAdake,the CEO,AtharvaAgronomicshasstrengthenedseveral businessesbystreamliningoperations,enhancingcollaborations,achievingscalability,costoptimization,boostingdata security,anddrivingtheirgrowth.

TheChange-makers

Asthemarketleaderinenterpriseapplicationsoftware, AtharvaAgronomicsishelpingcompaniesofallsizesand industriesrunbetterbyredefiningERPandcreating networksofintelligententerprisesthatprovidetransparency,resiliency,andsustainabilityacrosssupplychains.Its end-to-endsuiteofapplicationsandservicesenables customerstooperateprofitably,adaptcontinuously,and makeadifferenceworldwide.Atharva360connectstheir sales,finance,procurement,stores,inventory,andfield teamsaroundeverycustomersotheycanworktogether whileboostingproductivity,increasingefficiency,and decreasingcosts.WithDataCloud,itsbest-in-classappsare pairedwithautomation,intelligence,andreal-timedataso theclientscancreatecustomermagicfromonetrusted platform.

TheSagaofExcellence

Shekharisanengineerbytrainingpassionateabout technology,innovationandproblem-solving.Afterdevoting preciousearlyyearsofhistechnologyjourney,helearned manyproblemsthatmustbesolvedinthesugarandenergy productionfield.HestartedAtharvain2010withonegoal: tocreateasuper-efficientERPplatformthatcanserveevery levelandallfunctionsintheIndiancontext.Becausethe complexityandchallengesthatarepresentorariseinthe Indianenvironmentcannotbeunderstoodbyinternational softwarecompanies.Aftergainingexperienceasasoftware techie,Shekharswitchedtosolvingtheproblemsinareas

affectingourclients,suchascaneprocurementmonitoring, usingsatelliteGeo-fencingtechnology.

AtharvaAgronomicsisoneofthegiantsinproviding customizedintegratedsoftwaresolutionsinthesugar industry,withalegacyof15yearsofexperienceinallthe verticalsofthesugarindustry Thecompanyisthemost successfulbrandandhasthelargestinstallationsinthe SugarIndustriesofSouthIndianTerritory.

Thecompanyhasthebestinclass,highlyadvanced technologycentrespreadover1700sq.Ft,inIndiansugar canehub‘Kolhapur’,withateamofhighlyqualifiedand experiencedsoftwareandsupportprofessionals.Atharva managementisscalingupitsdevelopmentcentreinthe IndianIThubPune.Shekharmentions,“TodayAtharvaisa NationalleaderinSugar,EnergyandEthanolproduction with60+factoriesandhandling100000+TCDofcrushing capacity.”

Multi-facetedServices

Havingmorethanadecadeofexperienceintheindustry, theteamAtharvacompletelyunderstandstheclient’sneeds andchallenges.Hence,thecompanyhasdifferentmodules thatserviceeveryaspectofthebusiness,fromsourcingand procurementtogeneratingafull-blownbalancesheet.

TherearemultiplereasonswhyitsclientschoseAtharva 360overanyotherproduct:theshortestdeploymentperiod, Customizationsupport,excellentcustomersupportandthe latesttechnology.

ERPsoftwareforSugarandDistilleryIndustry

TheERPserveseveryneedofthecustomerandmuch more.Customerdataiscompletelysecureandorganized.It makesthedecisionlogicalandfastbecausewhenthedateis shown,it’stheinformationthecustomerneeds.

Automationandsensors

Thecompanyunderstandsthatdatacomesfromdifferent entitiesatthegroundlevel.WithAthrava,theteamprovides afullarrayofhardware-softwareintegrationfunctionalities thatreducehumanerrorsormanipulationbythirdparties.

AIandMLtechnology

AtthecoreofAtharva’splatformareanArtificial intelligenceandmachinelearningengine,enablingthe

At Atharva, we create experiences, build innovations and deliver acceleration. “ “

companytointegratecomplexandlatesttechnologieslike patternrecognitionandsatellitegeo-fencing,etc.

AdvancingwithTechnologies

Shekharbelievesthatthismodernageisdrivenbytechnologiesanddrivingchangesineverydimensionofthe industry.Adoptingmodernapplicationsthatwillempower thesystemthroughitsversatilityandefficiencyisessential. Shekharsays,“Inourcompany,ourteamofengineersand programmersisalwaysbusyresearchingneweravenues andpossibilitiesofmodificationsandimprovements.”

CounteringChallengesCreatively

Shekharmentionedthatchallengesareapartofthe business.“Theyareheretoenhanceandenrichusandbring outthebestfromourpotential,”hesays.Challenges, whethercompetition,demandingcustomers,ortechnologicalrequirements,arisefromanywhere.Histeamisreadyto faceandresolvechallengeswithinnovativesolutions.He adds,“Ihaveobservedthroughmyexperiencethatthe challengesbuildtherealstrengthofcreativity,innovation, andresilience.”

GuidingWords

Offeringhisadvicetothebuddingprofessionalsentering theERPindustry,Shekharpointsoutthatthebasisofevery businessisinthesolutionsprovidedbyitstechnicalteamto theclient'srequirements.Hesaystofocusonunderstanding theclients'exactneedsandoffertheanswerthroughyour productofferings.

Keeptheclientinaloopwheretheyareinformedand updatedregularly.Keeptakingcustomerfeedback,asthis feedbackwillbeyourvitalhintsofimprovement.

LeapinginNewerHorizons

Shekhardivulgedtheirplansforthecompany’sfuture.He saystheylookforwardtogrowingbyofferingfuturistic solutionsthatwillacceleratetheclient'sbusinessoperations andboostefficiency,therebyacceleratingthegrowthin multipledimensions.“Wehavebeensteadilygrowingwith innovation,teamwork,andresearch.”

Future Prospects for India Inc. toCreate Best InternationalBusinessBrands

TheimpactoficonicIndianbrandsontheeconomy,

employment,andtechnologicaladvancementis substantialandmulti-faceted.Theyplayapivotal roleinpositioningIndiaasaglobaleconomicand technologicalpowerhouse,settinganexampleforothersto followandcontributingsignificantlytothenation’s developmentandprosperity

Nowthequestionis,‘How the future prospects for Indian industry looks when it comes to creating best global business brands that can mark a distinctive international imprint of Indian might?

Theansweristhatthereareseveralkeyfactorsthatsuggesta brightoutlookforIndianbusinessesaimingtoestablish themselvesasworld-renownedbrands.

InnovationandTechnology:Indiahasemergedasaglobal technologyhub.

Withathrivingstartupecosystem,ayoungandtech-savvy workforce,andgovernmentinitiativeslike“MakeinIndia” and“DigitalIndia,”Indianbusinessesarewell-positionedto leverageinnovationandtechnologytocreateinternationally recognizedbrands.TherapidgrowthofIndiantech companiesinsectorssuchasITservices,software,and fintechdemonstratesthispotential.

SkilledWorkforce:India’slargepoolofskilled professionalsindiversefields,includingengineering, informationtechnology,healthcare,andresearch,providesa strongtalentbaseforbusinessestodriveinnovationand excellence.Thisskilledworkforceisinstrumentalin developinghigh-qualityproductsandservicesthatcan competeglobally.

Indian Instinct

GlobalExpansion:Indiancompaniesareincreasingly lookingbeyonddomesticmarkets.Theexpanding middleclass,risingconsumerdemand,andtheIndian diasporacontributetotheattractivenessofglobal expansion.Indianbrandshavealreadymadesignificant inroadsintointernationalmarketsinsectorslike pharmaceuticals,automotive,andconsumergoods.

EconomicGrowth:India’srobusteconomicgrowth andayoung,aspirationalpopulationcreateaconducive environmentforbusinessgrowth.AstheIndian economycontinuestoexpand,moreopportunitieswill emergeforbusinessestoscaleupandbecomeglobal leadersintheirrespectiveindustries.

GovernmentInitiatives:Governmentinitiatives,such as“StartupIndia”and“SkillIndia,”aimtocreatean enablingenvironmentforentrepreneursandbusinesses. Theseprogramsoffersupport,funding,and infrastructuretofosterthegrowthofinnovativestartups andenterprises.

GlobalTalent:Indianprofessionalsandentrepreneurs aroundtheworldarecontributingtothegrowthof internationalIndianbrands.TheIndiandiasporaisactively engagedinvarioussectors,fromtechnologytofinance,and hasplayedacrucialroleincreatingglobalIndiansuccess stories.

E-commerceandDigitalPlatforms:ThegrowthofecommerceanddigitalplatformshasprovidedIndian businesseswithapowerfulmeanstoreachglobal audiences.Companiesinthee-commerce,e-learning,and digitalentertainmentsectorsareexpandinginternationally withease.

QualityandStandards:Indiancompaniesareincreasingly focusedonqualityandglobalstandards.Adherenceto internationalqualitystandards,ethicalpractices,and corporategovernanceiscriticalforbuildingtrustand credibilityininternationalmarkets.

SustainabilityandCSR:Embracingsustainabilityand corporatesocialresponsibility(CSR)practicescanenhance thereputationofIndianbusinessesontheglobalstage. Brandsthatprioritizesustainability,environmental consciousness,andcommunityengagementoftenreceive positiverecognition.

ConsumerConfidence:Iconicbrandsoftensethigh standardsforqualityandreliability.Thisbuildsconsumer confidence,notonlyintheirproductsbutalsoinIndian brandsingeneral.Itencouragesconsumerstochoose Indianproductsoverinternationalalternatives.

MarketExpansion:Thesebrandsactivelyexplorenew marketsandexpandtheirglobalfootprint.Theirsuccessin diversemarketshighlightsIndia’spotentialandencourages otherIndianbusinessestoexploreinternational opportunities.

AdoptionofBestPractices:Iconicbrandsadheretoglobal bestpracticesincorporategovernance,sustainability,and ethicalconduct.Thispromotesacultureofcomplianceand ethicswithintheIndianbusinessenvironment.

CollaborationsandPartnerships:Collaborationswith internationalcompanies,researchinstitutions,andglobal marketleaderscanprovideIndianbusinesseswithvaluable exposure,knowledge,andresourcestoenhancetheirglobal standing.

ConsumerPreferences:Globalconsumersareincreasingly lookingforauthenticandinnovativeproductsandservices. Indianbusinessescancatertotheseevolvingpreferencesby offeringuniqueandculturallyrichofferingsthatsetthem apartfromcompetitors.

AdaptabilityandResilience:TheabilityofIndian businessestoadapttochangingmarketdynamics,as demonstratedduringtheCOVID-19pandemic,showcases theirresilience.Thisadaptabilityenhancesthereputationof Indianbusinessesontheinternationalstage.

ResilienceandPerseverance:Thesebrandshavefaced challengesandsetbacksbuthavedisplayedresilienceand determinationtoovercomethem.Theyviewchallengesas opportunitiesforgrowth.

GlobalExpansionStrategy:Theyformulateawellplannedstrategyforenteringnewmarkets,whichmay involvepartnerships,acquisitions,ororganicgrowth.This ensuresasystematicapproachtoglobalexpansion.

ConsistentPerformance:Consistencyindelivering qualityandvalueensuresthatthesebrandsbuildapositive reputationandmaintaintheirpositionontheglobalstage.

CulturalSensitivity:Thesebrandsrecognizeandrespect culturaldifferencesintheirtargetmarkets.Theymaytailor products,services,andmarketingstrategiesto accommodatelocalpreferences.

In fact, India Inc. is well-positioned to create the best international business brands. Leveraging innovation, technology, a skilled workforce, and a conducive economic environment, Indian businesses can continue to expand their global footprint and earn international acclaim. The commitment to quality, sustainability, and ethical practices will be instrumental in building enduring international brands that make India proud on the global stage.

Monica Gupta FounderandDirector

INTERACTIVE BEES

Atrulyinnovativemindisaneurologicalbeehiveof

creativeideasflyingwiththeirmagicoflimitless imaginationbydefyingeverylawinthebooks everproven.Therestlessnessoftherebelliouslyconstant changeshatterstheboundariesofthepasttousherthe presentintothefuturistictimes,againprovingthatwe mustembracenoveltywithanopenmindnomatterwhat. Thoseofusdivergentenoughtocarveoutour transformativethinkingcan,inreality,changetheworld forthebetter

Ifyoudon’tbelieveit,asktheBumblebees,whohavebeen flyingsincetheirspeciescameintoexistencebydefying alllawsofaerodynamics.Itmightbethankstotheirbeing unaware ofthelawsthemselves,buttheyhavebeen inspiring wise humanityfromtheageofsensibilityandthe dawnofreasoning.

“BumblebeesatInteractiveBees– a full-service brand communication agency –areourinspiration,too, saystheFounderandDirector,MonicaGupta.

InteractiveBeesstartedin2008whenthe‘start-up’ buzzwordwasstillfindingitsground,andcompanieswere playingsafebyusingtraditionalmarketingsolutionsfor brandingpurposes.Alreadyworkedasaseasoned marketingprofessional,Monicarealizedthatwiththe changingworld,brandsneededmorethanjusttraditional marketing;theyrequiredanintegratedapproachto marketingwhichcomprisesbothconventionalaswellas digitalwithasecretandasmartingredientwhatsheterms as‘BrandStorytelling.’

Sheexplains,“Let’s take an example of the days when our grandparents told us stories.”Thestorieswerenotjust read;theyweretoldwithwordsthatchildrencould visualise.Thereweresoundeffectsandvoicemodulations infusedinthenarration,andthestoryremainedimprintedin ourbrains,waitingtoberetold.ItistheUSPofInteractive Bees,whichisacompleteBrandCommunicationAgency, thatoffers360°integratedbrand-buildingsolutionsthat leaveanimprintontheconsumer'smindwithafavourable imageandtop-of-the-mindrecall.Sheadds,“Ourbeehive ofexperiencedprofessionalsdesignuniquesolutions customisedaccordingtoeachareaofbusiness;Ourlistof clienttestimonialsencompassesarichmixofbrandsfrom variousindustrysegments-B2B,B2C,NGOsandeven GovernmentOrganizations.”

Regalingherjourneyinthisindustryandhowshemadethe brand Ibees excelinitsniche,Monicasayssheknewit wouldn’tbeeasy,butshewassureitwaspossible.Asa child,shestruggledwithdyslexia,butwithdetermination, sheovercameallmentalblocksandroseabovethe challenges.Meditationhashelpedherinthisjourneyof realisinghercreativeandlogicalpotentialandbuildinga pathofherownthroughhardworkandperseverance.

Foraboutadecade,sheworkedacrossindustry-leading creativeteams,drivinginnovativeprojectsandsuccessfully deliveringsolutionstoclientsuntilitwastimetochoosethe obviouspathofstartingherowncompany.On th17 December2008,InteractiveBeeswasformedalong withagroupofpassionateprofessionalsequippedwith differentexpertise. WeBelieve,WeCan

InteractiveBeesisacomplete BrandCommunicationAgency, offering360°integratedbrand-marketing solutionsandleavinganimprint ontheconsumer'smind withafavourableimageand top-of-the-mindrecall.

CreatingaBuzz

Fromthestart,Monica’svisionofInteractiveBeeswas aboutcreatingaholisticBrandCommunicationagencythat worksasasolutionproviderfortheoverallbrandidentity creation,brandpositioningandmarketingcommunication designanddevelopmentforvariousbrands.FromOffline (BrandIdentityCreation,CommunicationStyleandDesign Creation,PrintDesigns,Films)toBTL(events,designs, etc.)toDigitalMarketing(owned,social,marketplace, boughtandearnedmedia),“Wehavegraduallybuiltour nicheastheultimatedestinationforoverallbrand communication.Iamhappytosaythatinfourteenyears, InteractiveBeeshascreatedabuzzamongstthewho’swho oftheBrandAdvertisingworldandhasbeentheproud recipientofnumeroustitlesandawardsinthisfield,” she says with a smile

BeingaholisticBrandCommunicationAgencyisnotjust aboutbeingcreative;Monicaencouragesherteamto practicearesearch-basedworkprocessatInteractiveBees. Therefore,theirclientlistisnotlimitedtoaparticular businesssegment.TheyexcelinB2Cbrandcommunication andhavemasteredtheartofbrandpositioningintheB2B segment,whichhelpsthemflyhigheveninsuchvolatile times.Dedicationandpassionfortheworkanddoingit innovativelywithcustomisedsolutionsdeliveredarethe practicesthatkeepthemaheadofthecompetition,along withquickandtimelyturnaround.

ThePowerofChange

WhetherinherpersonallifeormanagingInteractiveBees, Monicaensuresthattheirvisionremainsfocusedandthat

theirattitudetackleseverychallengeasanotherstepping stonetowardssuccess.

Sheshares,“Well,frankly,wehavealwayslovedand stayedheadstrongwithourPurposeofcreatingtheagency, whichgivesusclarityon;“WhyamIdoingwhatIam doing?”Clearindividualandorganisationalpurpose awareness,whichiswell-aligned,andweconstantlykeep theattention.”

Beinganexperiencedleader,sharingheropiniononhow adoptingmoderntechnologieslikeAIandMLimpactsher industryandhow Ibees isadaptingtothechange,Monica saysshestartedInteractiveBeeswhenthemarketingworld wastransitioningtowardsdigital,“Andweallknowthatthe industryhasseenatremendoustransformationwithinthe lastdecade.”

TheTech-Nectar

Itisnotincorrecttosaythat‘thosewhoadaptandadopt’ aregrowing.AIandMachineLearninghavecreatedtheir presenceinallaspectsofhumancommunicationand learning.Whilemanybelievethiswillleadtomanyjobs becomingirrelevantandredundantinthenearfuture, shebelievestheywillevolve.

“Manyofusarespirallingandgettingstressedwhenit's timetoevolvebyusingthelatesttechnologiesforourgood. AtInteractiveBees,wetakemoderntechnologyasa learninggroundandfindabalancebetweenthecreativityof employeesandtheconvenienceoftechnology.”

Let’stakeanexampleoftherecentbuzzaroundChatGPT; thoughmuchaboutitisstilltobeunderstood, Ibees creativeteamisalreadyoptimisingtheirskillsetbyworking aroundconceptslikepromptengineeringanditsapplication withintheirarena.Theybelievetechnologyinterwoven withhumancreativitycanresultintremendoussuccess.

TheHoneycomb

Consideringthecurrentindustryscenario,Monicaaccepts therearechallengestheyface,yettheydrivetheircompany toovercometheseobstacles.Themarkethasbeenhighly volatileforthepastfewyears,especiallyasuncertainty loomedduringtheCOVIDtimes,becauseoftheWorkfrom home,business-from-homeculturesandalotofnew normalscreepingup.Creatingandmaintainingtheir positioninthemarketandholdingtogetherateamofmore thansixtypeopleatatimewhenclientshavelimitedtheir

budgetsandattritionisatanall-timehigh,theyknowthe qualityoftheirworkwillhelpthemovercomeallhurdles.

“The way ahead for every company in the business of client servicing is to create an ecosystem where your customer becomes our spokesperson, and that for us is Mission Accomplished!”shebelieves.

Heradvicetobuddingentrepreneurswhoaspiretoventure intotheBrandCommunicatorsnicheissimple–keepyour visionstraightandfocused.Understandyourclient’s requirementsverywell.Itisessentialforeveryperson tryingtomaketheirmarkintheindustrytotakecareofand respectthemselvesandtheirteaminallsituations.There willbechallengesalongtheway Asweareinahighly volatileandfast-movingarena,beflexibleandinnovative, andkeepupskillingishermantra.

TheBeehiveoftheFuture

OnenvisioningscalingInteractiveBees’operationsand offeringsinthefuture,Monicarevealstheyhavereached thethresholdofcompleting14years,overcomingmany challengesandgrowingsteadilybyfocusingondelivering qualityservicetotheirclients.SheenvisionsInteractive Beesasthepreferredagencyforbrandsacrossindustries.

Ahappyteambalancedwithgo-getterattitudeswillkeep thecreativitybuzzingandtheagencymovingahead.“We areworkingtowardsscalingupouroperationsbyserving clientsbeyondnationalbordersandhelpingpotentialstartupscreatetheirbrandcommunicationstrategyfrombrand visibilitytopublicrelations,”shesays,addingherclients’ praisesforInteractiveBees.

§ ShabanaRahman:DeputyGeneralManagerat CenturyPlyboards-

“Monica makes everyone see the best in every situation and strive for excellence. She is a team player and will take you through her ideas, make you believe and participate in her vision and then commence work. It is the quality that makes her different from any other agency head that I have worked with. She is passionate about her work and doesn't fear giving her opinion on ideas and strategies if she thinks they will not benefit the brand. Over the years, I have also seen her do much pro-Bono work for causes she believes in. She is a very inspiring woman who manages to find balance in the chaos and would do tons of good for any brand she works with. All the best!”

§ MoumitaSarkar:MarketingManageratFortis Healthcare-

“Monica is a true professional who believes deeply in delivering excellence. She helped us to develop an advanced E-commerce website, and she has been a reliable partner for our Marketing needs. It's been absolutely fantastic working with her. She is extremely creative with full of skills and knowledge in this field and understands clients' requirements very easily. I respect her immensely as a versatile professional with an impeccable value system.”

Brand Icons

TheEmergence of Iconic Indian Brandson the GlobalBusinessHorizon

Inthevastanddiverselandscapeoftheglobalbusiness

world,Indianbrandshaveemergedasiconsofsuccess, innovation,andresilience.Overtheyears,severalIndian companiesandorganizationshavetranscendedbordersand madetheirpresencefeltontheinternationalstage.Their journeysareatestamenttotheevolvingnatureofbusinessin India,acountryknownforitsrichculturalheritage, entrepreneurialspirit,andarapidlyexpandingconsumerbase.

TheseiconicIndianbrandsrepresentvarioussectors,from informationtechnologytopharmaceuticals,consumergoodsto automotivemanufacturing,andbeyond.Theyhavenavigated challenges,embracedchange,andharnessedinnovationto achieveremarkablesuccessinbothdomesticandglobal markets.Intheprocess,theyhavereshapedtheperceptionof Indianbusinessesworldwide.

TheiconicIndianbrandsthathavesuccessfullytranscended geographicalandculturalbarrierspossessauniquesetof characteristicsthathavecontributedtotheirglobalprominence. Thesebrandshavedemonstratedremarkableresilience, adaptability,andacommitmenttoexcellence.

InnovationandAdaptability:Thesebrandsareknownfor theirinnovativeapproachesandtheabilitytoadapttoevolving marketdynamics.Theyembracenewtechnologies,trends,and customerpreferencestostayaheadofthecompetition.

QualityandExcellence:Uncompromisingcommitmentto qualityandexcellenceisahallmarkofthesebrands.They prioritizedeliveringtop-notchproductsandservices,earning themthetrustandloyaltyofcustomersworldwide.

StrongLeadership:Thesecompaniesareoftenledbyvisionary anddynamicleaderswhohaveaclearstrategicvisionfortheir brand’sgrowthonaglobalscale.Theseleadersareinstrumental inguidingtheorganizationthroughitsglobalexpansion.

Customer-CentricApproach:Customersatisfactionis paramountforthesebrands.Theyunderstandthediverse needsoftheircustomerbaseandstrivetoprovidesolutions thatmeetorexceedtheirexpectations.

EthicalBusinessPractices:IconicIndianbrandsadhereto ethicalbusinesspractices,promotingtransparencyand integrity Theircommitmenttosocialandenvironmental responsibilityenhancestheirreputationglobally.

GlobalPerspective:Thesebrandshaveaglobaloutlook fromtheoutset.Theyunderstandinternationalmarkets, consumerbehaviors,andregulatoryrequirements,which enablesthemtoenternewmarketswithconfidence.

InvestmentinResearchandDevelopment:Afocuson researchanddevelopmentallowsthesebrandstostayatthe forefrontofinnovation,creatingproductsandservicesthat addressemergingglobalchallenges.

EmployeeEngagement:Thesebrandsrecognizethe importanceofamotivatedandengagedworkforce.They investinemployeedevelopment,creatingapositivework culturethatfosterscreativityandproductivity.

EffectiveMarketingandBranding:Theyinvestinrobust marketingstrategiesandbrandingtocreateastrongglobal identity.Thisincludesleveragingdigitalmarketing, advertising,andstrategicpartnerships.

Iconic Indian brands have had a profound impact on India’s economy, employment landscape, and technological advancement

EconomicGrowth:IconicIndianbrandsaresignificant contributorstoIndia’seconomicgrowth.Theygenerate substantialrevenue,bothdomesticallyandinternationally, whichbooststhecountry’sGDP.Theiroperationsoften spanmultipleindustries,includingtechnology,automotive, healthcare,andconsumergoods.

ExportRevenue:ManyiconicIndianbrandsexporttheir productsandservicesglobally.Thisgeneratesforeign exchangeearningsforthecountry,strengtheningIndia’s balanceoftrade.Theseexportsincludesoftware, pharmaceuticals,textiles,andmore.

JobCreation:Thesebrandscreateavastnumberofjobs, bothdirectlyandindirectly.Theiroperationsrequirea skilledandunskilledworkforce,contributingtoreduced unemploymentandpovertylevels.Additionally,their supplychainssupportnumeroussmallandmedium-sized enterprises(SMEs).

TechnologicalAdvancement:IconicIndianbrandsareat theforefrontoftechnologicaladvancement.Theyinvest heavilyinresearchanddevelopment,drivinginnovationin areaslikeIT,pharmaceuticals,renewableenergy,and automotiveengineering.Thistechnologicalprogress enhancesIndia’sglobalcompetitiveness.

ForeignDirectInvestment(FDI):Thepresenceofthese brandsoftenattractsforeigninvestorsandmultinational corporationstoestablishoperationsinIndia.Theirsuccess isatestamenttothecountry’spotential,leadingto increasedFDIandeconomicgrowth.

SkillsDevelopment:Thesebrandsactivelyinvestinskill developmentprograms,offeringtrainingandeducationto theiremployeesandcollaboratingwitheducational institutions.Thisnotonlyenhancestheemployabilityofthe workforcebutalsosupportsIndia’sdemographicdividend.

InfrastructureDevelopment:IconicIndianbrandsoften investininfrastructuredevelopment,including manufacturingfacilities,researchcenters,andtechnology parks.Thisinfrastructurenotonlybenefitstheiroperations butalsosupportsthegrowthofthesurroundingregions.

GlobalRecognition:ThesebrandsenhanceIndia’sglobal image.Theirinternationalrecognitionreflectspositivelyon thenation,promotingtrustandcredibilityintheglobal businesscommunity

CorporateSocialResponsibility(CSR):Manyofthese brandsengageinCSRinitiatives,addressingsocialand environmentalissuesinIndia.Theyallocateaportionof theirprofitsforinitiativessuchaseducation,healthcare,and sustainablepractices,contributingtosocietalwell-being.

InnovationEcosystem:Theyfosteraninnovation ecosystembypartneringwithstartups,incubators,and researchinstitutions.Thiscollaborativeapproachpromotes entrepreneurshipandinnovationinthecountry

The emergence of iconic Indian brands on the global business horizon is not only a source of national pride but also a reflection of India’s growing influence in the world. These brands serve as inspirations to aspiring entrepreneurs and stand as proof of what can be achieved through dedication, innovation, and a commitment to excellence. In a world where competition is fierce, these Indian brands have shown that success knows no boundaries and that, with the right strategy and determination, any business can rise to the top of the global stage

Financial paperwork strategy..

FounderandCEO

Global LLP

Bringing All Your Sports Infrastructural Dreams into Reality

VivekParekh

RayzonGlobalLLP

India's Best Iconic Brands to Watch 2023

ForayoungcountrylikeIndia,tostayyoung, healthy,andfittestforevermeansengaginginevery kindofsportsactivity Thebiggesthurdleforyoung sportsenthusiastswasthelackofproperinfrastructural facilitiestopracticeandtrainwithin.

Popularsportslikecricket,hockey,football,tennis, basketball,badminton,kabaddi,andmanymoreturningup inleaguesalloverthecountryhavebeenchangingthis scenario.Whatismorehearteningtoseeistheemergence ofRayzonGlobalLLP–aprofessionalall-in-onesports infra-buildingexperts’team.Rayzonisfillingthe humongousgapsintermsofgovernmentandprivate playersreadytoinvestinbuildinginfrastructure-wisetopnotchsportsarenasequippedwithadvancedmodern facilitiesandaperfectinfra-developingpartner.

RayzonGlobal,adreamofFounderandCEOVivek Parekh–athird-generationentrepreneurathisrenowned family-runbusiness,NationalPlasticIndustriesLimited“IsattheforefrontofIndia'sSportsInfrastructuremarket, leadingthewaywithaninnovativeandcutting-edge strategy,”saysVivek,adding,“We’recommittedto constructingworld-classinfrastructurethatexceeds expectations,withadeepdedicationtoqualityandalove forproducingextraordinaryathleticfacilities.”

FosteringBestSportsArenas

RayzonGlobalistransformingthefutureofsportsinfrastructureinIndiaviasmartcollaborationsandpartnerships withlocalandinternationalentities,ensuringthatplayers andsportsenthusiastscanaccesstop-tierfacilitiesthat inspireandimprovetheirperformance.

VivekfurthersthatRayzonGlobalisasportsinfrastructure companybasedinMumbai.“Ourgoalistogiveallsports categoriesthebestconditionstoflourishbyprovidingour clientswithkeyknowledgeandexpertisetoaddresstheir generalandspecificdemandsinthisspace,”heshares.

Withineightshortyearsofstartingthiscompany,Rayzon Globalhasalreadymetthestandardsofestablishedsports infrastructurecompaniesworldwide.Rayzonisfast emergingasapioneerinmanufacturingandsettingup basketball,tenniscourts,FIFAapprovedfootballturfs, whichareatparwithglobalstandards.ThePolypropylene (PP)tilesmanufacturedbythebrandhavegainedpopularity quicklyandhavebecomethemostpopularoutdoor flooring.Thehigh-qualityPolypropyleneutilizedmakes themdurableandsustainable.

Thebrandaimstobecometheone-stopshopanda preferredsolutionproviderforcompletesportsinfrastructurerequirements.Rayzonholdsastrongreputationfor workingwiththemostseasonedindustryprofessionals. Eightyearssinceitsinception, Rayzon has worked on over 300+ sites internationally and in India.Someofthe notableprojectsofthebrandencompassthe Graffiti Basketball Courts atSt.AndrewsCollegeinBandra, Air Canada inMatunga,Mumbai,the Hockey Rink in JammuandKashmir,and . Paddle Courts inMaldives

Forthemostopulentresidentialdevelopmentsacrossthe country,Rayzonhasbuiltturftenniscourtsandsquash courtsincollaborationwithrenownedbuilderslikeLodha, Oberoi,andKanakia.

ElevatingthePlayingFields

Vivekadds,“OurUSPwouldbeoursophisticatedand provenA-Zturn-keysolutionsthatsaveconsiderabletime, moneyandeffort.”Rayzon’scutting-edgesolutions, completeprojectmanagementassuranceandhassle-free installationsetitapartfromothercontractorsanddevelopersinthisspace.“Ourultimategoalis to become a onestop-shop and a preferred solutions provider for all sports infrastructure requirements,”statesVivek,whoacquireda Master'sDegreeinInnovationandEntrepreneurshipfrom theUniversityofWarwickaftercompletinghisundergraduateattheUniversityofReading,UK.HefoundedRayzon withtheintentionofelevatingsportsinfrastructure facilities.Hehasdevelopedturfsforsportslikepaddle, squash,andpickleballthatwerenotattheforefront.He becameawareofthegapsinthemarketandsoughtto narrowthemwiththeservicesprovidedbyhisbrand, Rayzon.

Reflectingonhisinspirationbehindventuringintothe sportsinfra-developingniche,Viveksaystheoutsetofhis journeywithRayzonwasquiteorganic.Herecalls,“Atan exhibition,wegotaprettybigorder.So,wetookariskand gotintothisspace.Welearnteverythingfromscratchand neverlookedback.”Theprospectofhandlingsuchaproject wasexhilaratingandtaughthimalot.Hementions,“I figured out that having key staff at different locations was crucial to meeting our clients' needs and for our operations to run smoothly.”

Eventually,heandhisteamcreatedastrongnetwork nationwide,enablingthemtoscaletheirprojectsmuch moreeasily Theyalsohaveanarrayofmarqueesitesthat peopleaspiretoplayon,whichtheywouldloveto domoreof.

CreatinganExceptionalSportsEcosystem

Rayzon Global, fast emerging as a pioneer in manufacturing and seng up basketball, tennis courts, and FIFA-approved football turfs, has worked on 300+ sites internaonally and in India.

Vivekbelieves,“Havingworkedwithacloseteamand lakhsofpeopleinthesportsworkspace,myonlymotivationtosucceedinworkcomesfromthedesiretobe creative,entrepreneurial,ambitious,andtomakeadifferenceineveryrealmIoperatein.Overthenextfiveyears, wewanttobeNo.1SportsInfrastructurecompanyinthe country.”

AdvancedTechno-Boost

Healsogravitatestowardstherapidlyevolvingtechnology fieldandalwayskeepsupwithit.Atpresent,AIdoesnot playasignificantroleinthesportsinfrastructurespace,and Viveksayshehasnotheardofothercompaniesbenefiting fromiteither.However,hedoesfeelthatinthefuture,it couldbecomeausefultoolintheinfrastructureindustryin general.

TellingmoreaboutRayzon’sofferings,Vivekaddsthat whatmakesthemstandoutistheirabilitytokeepupwith newdevelopmentsinsportsandtheirspecificrequirements. Theirbrandaimstodeliverend-to-endsportsinfrastructure facilitiesbyprovidingA-Zturn-keysolutions,whichmeans theyhandleallrequirements,fromflooringandlightingto civilwork,3Dvirtualmodelling,andthenecessary maintenanceafterinstallationaswell.Theystrivetobridge thegapsinthesportsecosystemandfindmorekey solutionstoproblems,bigorsmall.Hesays,“My mission at Rayzon has always been to develop one stadium in every state in India, as I believe in the positive impact sports has on the youth of India.”

Consideringthecurrentindustryscenario,Viveksharesthat becausetheyaimtocoverallsports,theirbiggestchallenge wouldbekeepingupwithalltheirspecificrequirements andtheregionalconsiderationsthatcomewithdealingwith avastterritorylikeIndia.Theyhaveovercomethishurdle byemployingkeypersonnelindifferentpartsofthe country,therebygrowingastrongnetworkthroughout, enablingthemtomeetthevariousdemandsoftheirclients.

Rayzonhasitsowninstallationteam,theirownsite engineersandtheirownequipmentaswell.AtRayzon,they haveinvestedmanyresourcesintobuildingastrongsenior managementteamandsalesforcethatgiveseachproject thefinesseneededinsportsinfrastructureinIndia.The governmentnowallocatesalotmoremoneytosports infrastructure,makingiteasierforpeopletocarryouttheir visionsforsports.

AddressingFuture’sGlobalSportsInfraNeeds

Inhisadvice,hesays,“I would tell all the budding entrepreneurs in the sports industry that India is a very young country (with an average age of 28).”Mostofthem engageinsportsinsomeway,sothemarketislarge,and thereismuchtoexplorewhenitcomestoproviding facilities,experimentingwithvariousideasandintroducing newconceptstothepublic.Oneexcitingdevelopmentis seeingpeopleusesportsvenuesforsocialevents,which tellsofthedynamismandhighprospectsofthesports infrastructurespaceinthefuture.

OnenvisioningscalingRayzonGlobal’soperationsand offeringsinthefuture,Vivekdivulgesthatthebestwayto growRayzonwouldbetoalwaysworkwithtoptalentand getthebestteamstogetherPan-India.Theyhavetakenthis approachfromthebeginning,andithasprovenreliable timeandtimeagain.Maintainingthisstrongnetworkkeeps theiroperationsfluid,wherebytheirclientsandpotential clientscangetanyassistancetheyneed;theycanview Rayzon’sbodyofworkandgetaclearerideaofwhatthe teamdoes,makingiteasyforthemtotrustRayzonGlobal.

Attendingexhibitionsaroundtheworldisalsokeyto gettinganunderstandingoftechnologiesandproducts beingintroducedtosportsinfrastructure.“Thisenablesus todifferentiateourselvesfromtherestandexcelasasports infrastructurecompanyinallpossibleways,” heconcludes.