Theadage, "Every time you make the hard, correct decision, you become a bit more courageous, and every time you make the easy, wrong decision, you become a bit more cowardly," capturesthefoundationofleadershipinthe currentversatilebusinessenvironment.ForCEOs,the choicestheymakenotonlydefinetheirpersonal integritybutalsoshapethecultureandtrajectoryof theirorganizations.
TheMakingtoughdecisionsofteninvolvesnavigating uncertainty,facingbacklash,orsacrificingshort-term gainsforlong-termbenefits.AcourageousCEOwho prioritizesethicalconsiderations,investsinemployee welfare,orembracesinnovationfostersaculture ofresilienceandaccountability.Such decisionsinspireteamstotakecalculated risks,leadingtoamoreagileand forward-thinkingorganization.
Cour a g OEC suoe Conversely,optingfortheeasy wayout—whetherit'savoiding conflict,cuttingcorners,or prioritizingimmediate profits—cancultivateaculture offearandcomplacency This cowardlyapproachstifles creativityanddiscourages employeesfromvoicingtheir ideasorconcerns,ultimately hinderinggrowthandinnovation.
Lastly,thechoicesmadebyaCEO resonatethroughouttheorganization.By consistentlychoosingcourageover convenience,leaderscancultivateathriving, courageouscompanypoisedforsuccess.
HighlightingsuchprominentCEOsinthisfield, InsightsSuccess,initslatesteditiontitled "Canada's Top 10 CEOs Making Waves in 2024," features leaderswhohavedemonstratedexceptionalcourage andvisionintheirrespectiveindustries.These individualsnotonlynavigatechallengeswithintegrity butalsoinspiretheirteamstopursueexcellenceand innovation.
Have a wonderful read ahead!
Ajay Kochhar CEO
Ar Chawla CEO
Dan Myerson CEO
Li-Cycle Corp li-cycle.com Company
Descrip on Featuring Foran Mining foranmining.com
World Financial Group worldfinancial group.com
Ajay Kochhar is a pioneering entrepreneur in the clean energy sector, focused on advancing sustainable lithium-ion ba ery recycling solu ons to support a circular economy and reduce environmental impact.
Ar Chawla is a visionary in the financial services sector, passionate about empowering individuals through innova ve financial solu ons and fostering a culture of inclusivity and growth.
Dan Myerson is a forward-thinking entrepreneur focused on advancing mining technologies, dedicated to responsible resource extrac on and fostering community engagement in the industry
Jennifer (Laughton) Bernard
CEO Luigi Ferrara
CEO
Ma hew Hornor
CEO
Michael Lindsay CEO
SickKids Founda on sickkidsfounda on.com
George Brown College georgebrown.ca Maple Gold Mines maplegoldmines.com
Jennifer Bernard is a compassionate advocate for children's health, dedicated to improving healthcare access and outcomes for young pa ents through innova ve programs and community partnerships.
Luigi Ferrara is an educa onal innovator, dedicated to fostering crea vity and cri cal thinking in students, while promo ng collabora on between academia and industry for real-world impact.
Ma hew Hornor is a resourceful leader in the mining industry, recognized for his commitment to sustainable prac ces and driving value through strategic explora on and development ini a ves.
Infrastructure Ontario infrastructureontario.ca
Nusaibah Rashid CEO SABS&RAY INTERIORS sabsray.com
Paula Fortune
Founder and CEO
Todd Baker
President and CEO
ClearAir Device Ltd clearairdevice.ca
ArcelorMi al Tailored Blanks arcelormi al.com
Michael Lindsay is a strategic thinker in infrastructure development, known for his commitment to enhancing public services and driving economic growth through innova ve project management.
Nusaibah leads a culturally diverse team, delivering personalized, interna onal-level interior design solu ons to clients in the U.S. and Pakistan.
Paula Fortune is an entrepreneur dedicated to crea ng sustainable air quality solu ons, commi ed to developing technologies that improve environmental health and enhance everyday living.
Todd Baker is a strategic leader known for his innova ve approach in the automo ve industry, focusing on advanced steel solu ons to enhance vehicle safety and performance.
C O V E R
S T O R Y
Driving Growth and Impact in the Automotive Sector Todd Baker
A R T I C L E S
Collaborative Leadership in the C-Suite: Fostering Cross-Functional Alignment for Digital Transformation
From Vision to Execution: How CEO Coaches Help Startups Stay on Track?
44. The CEO as Storyteller Communicating the Digital Transformation Vision to Stakeholders
P R O F I L E S
Arti Chawla Navigating Financial Landscapes with Con dence
Dan Myerson Working Towards Building a Decarbonized Society
Matthew Hornor Enriching Canada's Golden Heritage
Paula Fortune Transforming Health, Sustainability, and Safety with a Client-centric Approach
C X O
The Evolution and Success of Pi Pharma Intelligence: An Insightful Journey with Founder Nusaibah Al-Jaloudi
Todd Baker Driving Growth and Impact in the Automotive Sector AMTBstandsasanindustryleaderin innovation,"highlightingthe company'spioneeringprocesses, products,andtechnologiesthatsetit apartinthemarketplace,drivingthe automotiveindustryforward.
Baker President and CEO
Todd
ArcelorMi al Tailored Blanks
Pioneering Innovation in Industry! Theautomotiveindustrystandsasadynamicarena shapedbycontinualtechnologicaladvancements, shiftingmarkettrends,andevolvingconsumer demands.Withinthisdynamiccontext,individualslike ToddBakerhaveemergedaspivotalfigures,driving innovationandsteeringcompaniestowardgrowthand success.
ToddBaker,renownedforhisexceptionalleadership abilitiesandstrategicacumen,hasplayedpivotalrolesin variousorganizationswithintheautomotivesector.His professionaljourneycommencedwithafoundationof academicexcellence,culminatinginadeepunderstanding ofbusinessdynamics,particularlywithintheautomotive andfinancialspheres.Notably,Todd'stenureatMagna Internationalhighlightedhiscommitmenttoadvancingthe industry,wherehespearheadedtransformativeprojectsand honedhisexpertiseinautomotivemanufacturing.
Transitioningtohiscurrentrole,Toddinitiallyservedasthe DirectorofFinanceandAdministrationbeforeascendingto hiscurrentpositionasPresidentandCEOof ArcelorMittalTailoredBlanks,apositionhehasproudly heldsince2010.
NavigatingSuccess Inhisleadershipjourney,particularlywithinthedynamic automotiveindustry,twofundamentalprincipleshave playedacrucialroleforToddBaker.Firstly,heemphasizes thesignificanceofassemblingtherightteam.Todd prioritizestheformationofadiversegroupcomprising individualswithuniqueperspectives,skills,andashared dedicationtoexcellence.Thisfostersadynamic environmentconducivetoinnovationandcollaborative problem-solving.
Secondly,Toddunderscorestheimportanceof comprehendingandfulfillingcustomers'needsbetterthan anycompetitors.Continuouslyasking,"Whatuniquevalue canweprovide?"ensuresacustomer-centricapproach, allowingthecompanytoremainaheadofthecurveby deliveringsolutionsthatnotonlymeetbutsurpass expectations.Bymergingacohesive,robustteamwithan focusonaddressingcustomers'evolvingneeds,Toddhas successfullynavigatedtheintricaciesoftheautomotive industry,drivingsustainedsuccess.
DrivingAutomotiveInnovation ArcelorMittalTailoredBlanks(AMTB)pioneeredthe introductionofinnovativepartialablationtechnologyin NorthAmerica.Thispatentedadvancementenablesthe fabricationoflaser-weldedblanksusingPressHardened Steel.TheutilizationofPressHardenedsteelgrades empowersautomakerstoproducevehiclesthatarestronger, lighter,moreenvironmentallyfriendly,andsafer
Buildingupontheadoptionofpress-hardenedsteel,AMTB hasalsointroducednewparttypessuchasDoorRingsto themarket.Thesecomponentssimplifyandconsolidate partswithinacarbody,enhancingstrength,reducing weight,andloweringmanufacturingcosts.DoorRings, situatedaroundthedooropening,assistautomakersin meetingstringentcrashstandards,includingtheIIHS NarrowOffsetcrashrequirement.
Inadditiontoitsinnovativeprocessesandproducts,AMTB hasintroducedthelatestgenerationofmanufacturing systemstothemarket.Thesesystemsfacilitatethe productionofpress-hardenedsteelpartswithcutting-edge weldingandinspectioncapabilities,furtherenhancing manufacturingefficiencyandreducingcosts.
Insummary,AMTBstandsasanindustryleaderin innovation,offeringpioneeringprocesses,products,and technologiesthatdrivetheautomotiveindustryforward, settingitapartinthemarketplace.
DrivingSustainabilityandInnovation ArcelorMittalTailoredBlanks(AMTB)activelycontributes toArcelorMittal'ssustainabilityobjectivesbyincorporating cutting-edgetechnologiesandmaterialsthatpromote environmentalresponsibility Thecompanyiscommittedto developinglightweightyethigh-strengthsteelsolutions, therebyoptimizingresourceusagethroughoutthe manufacturingprocess.Byprioritizingmaterialefficiency andsustainabilityinitsoperations,AMTBsupports ArcelorMittal'soverarchingmissiontoreduceits environmentalimpact.
ThetailoredblankstechnologyutilizedbyAMTBnotonly enhancesvehiclecrashperformancebutalsoplaysa significantroleinreducingemissionswithintheautomotive sector.Throughtheutilizationofadvancedmaterialsand preciseengineering,AMTBaidsautomotivemanufacturers inproducinglighterandmorefuel-efficientvehicles.By advocatingfortheadoptionofsustainableandenergy-
efficientsolutions,AMTBdirectlycontributesto ArcelorMittal'sobjectivesofreducingcarbonemissions throughoutthevaluechain.
Furthermore,AMTBactivelyengagesincollaborations withautomotivemanufacturers,researchinstitutions,and otherstakeholders.Thiscollaborativeapproachfostersthe exchangeofideas,acceleratesinnovation,andensuresthat AMTB'ssolutionsalignwiththeevolvingneedsofthe automotiveindustry.Suchpartnershipsnotonlybolsterthe successofAMTBbutalsocontributetoArcelorMittal's collectiveinnovationgoals.
ShapingtheFuture Intheswiftlyevolvinglandscapeofthesteeland automotiveindustriesinNorthAmerica,severalpivotal trendsareshapingthefuture.ArcelorMittalTailoredBlanks (AMTB)strategicallypositionsitselftonavigatethese changes,maintainingaleadingedgeandcontributingtothe transformationofthesesectors.
Onesignificanttrendistheescalatingdemandfor lightweightmaterialswithintheautomotivesector,aimedat enhancingfuelefficiencyandreducingemissions.AMTBis attheforefrontofaddressingthistrendbyspecializingin tailoredblankstechnology.Bycraftingcustomized solutionsthatoptimizetheweightandstrengthofsteel components,AMTBactivelycontributestotheongoing endeavorintheautomotiveindustrytoproducelighter, morefuel-efficientvehicles.
Furthermore,theautomotiveindustryisexperiencinga notableshifttowardselectricvehicles(EVs).AMTB acknowledgesthistrendandtailorsitsofferingstosupport thedistinctrequirementsofEVmanufacturers.Tailored blankstechnologyemergesasanidealsolutionfor fabricatingcomponentsthatmeetthespecificstructuraland safetyneedsofelectricvehicles,therebycontributingtothe broaderelectrificationmovement.
Theadoptionofadvancedmanufacturingtechnologies, includingautomationanddigitization,isreshapingthesteel andautomotiveindustries.AMTBcapitalizesonthese technologiestoenhanceitsproductionprocesses,ensuring
Advancedmanufacturingtechnologies playatransformativeroleinshaping thefutureoftheautomotivesector. ,, ,, efficiency,precision,andthecapabilitytomeetthedemands ofmodernmanufacturing.Byembracinginnovation, AMTBmaintainscompetitivenessinanindustrythat increasinglyvaluestechnologicaladvancements.
Lastly,theabilitytoadapttoshiftingmarketconditionsis paramount.AMTBemphasizesresiliencebyremaining agileandresponsivetoindustryshifts.Thecompany continuallyevaluatesmarketdynamics,customer requirements,andtechnologicaladvancements,enablingit toadjustitsstrategiesandofferingsaccordingly
TransformingAutomotiveManufacturing Asaleaderinlaser-weldedblanksapplications,ToddBaker envisionsadvancedmanufacturingtechnologiesplayinga transformativeroleinshapingthefutureoftheautomotive sector Theintegrationofcutting-edgetechnologies,suchas laser-blank,ispoisedtorevolutionizethewayvehiclesare designed,manufactured,andperformed,enabling unprecedentedlevelsofprecision,efficiency,and innovation.
Advancedmanufacturingtechnologiessignificantly contributetotheevolutionofvehicledesignbyallowing thecreationofcomplexandcustomizedcomponentswith enhancedstructuralintegrity.Laser-welding,specifically, facilitatestheproductionoftailoredblanks,optimizing materialusageandleadingtolighter,morefuel-efficient vehicles.
Moreover,thesetechnologiesenhancetheoverall manufacturingprocessbyimprovingautomation,reducing productiontimes,andminimizingerrors.Theadoptionof roboticsandartificialintelligencecontributestoincreased efficiency,cost-effectiveness,andconsistentproduct quality
Intermsofsustainability,advancedmanufacturing technologiesenablethedevelopmentofenvironmentally friendlypracticeswithintheautomotiveindustry.The abilitytopreciselyengineercomponents,optimizematerial usage,andstreamlineproductionprocessesalignswiththe growingemphasisoneco-friendlymanufacturingpractices andreducedenvironmentalimpact.
Furthermore,theintegrationofadvancedtechnologies fostersinnovationinvehicleconnectivityand electrification.Astheautomotivesectortransitionstowards electricvehiclesandautonomousdriving,advanced manufacturingtechnologiesplayacrucialrolein developingtheintricatesystemsandcomponentsrequired forthesecutting-edgeapplications.
Inessence,advancedmanufacturingtechnologies,including laser-weldedapplications,serveascatalystsforaparadigm shiftintheautomotivesector,contributingtothecreationof safer,moreefficient,andenvironmentallyconscious vehicleswhiledrivingcontinuousinnovationinthe industry Asaleaderinthisspace,ToddBakerandhisteam remaincommittedtostayingattheforefrontofthese technologicaladvancements,shapingthefuturelandscape oftheautomotivesectoranddrivingpositivechange.
NavigatingCrisis DuringhistenureasPresidentandCEO,ToddBakerfaced twosignificantchallenges:the2008financialcrisisandthe 2020COVID-19pandemic.Botheventstestedthe resilienceandcorevalueof"Wewintogether,andwelose together."In2008,whentwoofthethreeNorthAmerican automanufacturersdeclaredbankruptcy,thecompany collaboratedcloselywithstakeholders,including employees,suppliers,banks,governments,andownership, toreducecostsandconservecash.
Similarly,duringtheCOVID-19crisis,operationshadtobe shutdownforanextendedperiod.Onceagain,thecompany reliedoncollectivestrengthandcommitmenttonavigate theuncertaintimes.Inbothinstances,notonlydidthe companysurvive,buteverysacrificemadebystakeholders duringthecrisiswasrepaidafterward.Theseexperiences underscoredthatchallengesandcrisesrevealthetrue characterofacompanyanditsleaders,andToddisproud ofhowtheystoodtogetherandemergedstronger
DrivingGrowthandImpact DuringhisleadershipatAMTB,ToddBakertookparticular prideinthecompany'sgrowth,emphasizingitsmeaningful impact.Theexpansionhasnotonlyledtoincreasedscale
buthasalsoresultedinthecreationofhundredsofwellpaidjobs,offeringemployeesstableandrewardingcareers. Moreover,AMTB'scontributionstotheautomotiveindustry havebeensignificant,withmillionsofcarsontheroad containingitsparts.Thesecomponentshaveplayeda crucialroleinenhancingvehiclesafetyandenvironmental sustainability,aligningwiththecompany'scommitmentto innovationandsustainability Toddregardsthisgrowthand thepositivechangesithasbroughtaboutasthe achievementsheholdswiththeutmostpride.
DrivingSafetyandSustainability AsPresidentandCEOofArcelorMittalTailoredBlanks Americas(AMTB),ToddBakerenvisionssolidifyingthe company'spositionasanindustryleaderinfulfillingits
corepurposeof"Drivingasaferandgreenertomorrow." Recognizingtheautomotiveindustry'scontinuouspursuit ofenhancingvehiclesafetyandsustainability,Todd acknowledgesthatsteelremainsthemostcost-effective materialtoachievetheseobjectives.WithArcelorMittal's steadfastcommitmenttoresearchanddevelopment,AMTB ispoisedtoinnovateanddevisenewsolutionsalignedwith itscorepurpose.
Intheforthcomingyears,AMTBanticipatesevolving throughtechnologicaladvancements,broadeningits productofferings,andfortifyingpartnershipswithinthe automotiveindustry Thecompany'sfocuswillpersistin deliveringhigh-quality,sustainablesteelsolutionsthat contributetotheproductionofsaferandgreenervehicles, ultimatelybenefitingbothsocietyandtheenvironment.
BuildingTrust Outsideofhisprofessionalrole,ToddBaker'spersonal valuesandphilosophiesrevolvearoundbuildinglong-term relationshipsandupholdingareputationforbeingopen, honest,andfair.Hefirmlybelievesthateveryindustryis small,andindividualswillconsistentlyencounterthesame peopleindifferentrolesandcompanies.Consequently, one'sreputationwillaccompanythemwherevertheygo, makingitcrucialtobeintentionalaboutcraftinga reputationthatauthenticallyreflectsone'scharacter
ThisapproachhasservedasacornerstoneofTodd's success,asitcultivatestrustandrespect,whichare invaluableassetsinanyprofessionalendeavor
StrategicCareerDevelopment OnepieceofadvicethathassignificantlyinfluencedTodd Baker'scareerjourneyistheimportanceofbeing intentionalabouttheexperienceandknowledgeneededto achievegoals.Earlyon,helearnedtoprioritizerolesthat wouldprovidethespecificskillsandinsightsrequiredfor hiscareeraspirations.Equallyimportantisthecultureof thecompanychosentoworkfor Asupportiveandaligned companyculturecanbeacrucialfactorincareer developmentandoveralljobsatisfaction.Thisapproachhas guidedToddinmakingstrategiccareerdecisionsandhas beeninstrumentalinhisgrowthandsuccess.
,, ,, Success is not the key to happiness. Happiness is the key to success. Ifyou love whatyou are doingy , ou wi be successful.
- Epictetus
ChaArtiwla Navigating Financial Landscapes with Condence Attainingfinancialsecurityandpeaceofmindisa fundamentalobjectiveforindividuals,families, andbusinesses.Itdenotesaconditioninwhich individualscanadeptlynavigatetheintricaciesoffinancial landscapes,havingtheassurancethatresourcesarereadily availabletoaddressbothimmediaterequirementsand unexpectedchallenges.
WorldFinancialGrouphasbeenatrustedpartnerin assistingnumerousindividualsandfamiliesinattaining financialsecuritythroughcomprehensivelifeinsurance, retirement,andwealth-buildingstrategies.Thecompanyis enthusiasticaboutextendingitsguidancetogroupsand individualsseekingfinancialempowerment.
ArtiChawla,theCEOofWorldFinancialGroup,takes prideinnotonlyeducatingclientsbutalsocrafting customizedstrategiestailoredtotheirspecificneeds.By impartingvaluableinsightsintoproductsandopportunities, shebelievesinempoweringindividualstoshapetheir financialgoals,allowingthemtoconcentrateonwhat mattersmost–creatingabetterlifeforthemselvesandtheir lovedones.
NavigatingthroughChallenges HavingimmigratedtoCanadatwodecadesagowith aspirationsofbuildingaprosperouscareer,ArtiChawla foundherselfquicklyadaptingtotheCanadiansystem.In
We follow a unique business model, leveraging a network of independent associates who offer comprehensive inancial solutions, including insurance, investments, and retirement planning.
thepursuitofafulfillingprofessionaljourney,she encounteredthelimitationsoftheconventional9-5work structure,promptingasearchforamorepersonally rewardingpath.
Navigatingthroughchallengesinvariousoccupations,Arti eventuallydiscoveredhernicheintherealestateindustry Withinaremarkablyshortspanoftwoyears,sheemerged asatopproducer,achievingnotablesuccessandsecuringa respectablelivelihood,withearningsexceeding$250,000in realestatetransactions.
Artistandsoutasanindividualadeptatnavigatingdiverse industrieswithfinesseandstrategicinsight.Asarealestate broker,sheestablishedasignificantpresenceinthethriving domainofpropertytransactionswithRE/MAX.Notcontent withrestingonherlaurels,sheembarkedona
Ar Chawla CEO World Financial Group
transformativeventureintothefinancialindustrywith WorldFinancialGroup.
AJourneyofResilienceandAdaptability Today,astheCEOofWorldFinancialGroup,ArtiChawla continuestobringherwealthofexperienceandexpertiseto theforefront.Herjourneyexemplifiesaresilienceand adaptabilitythathasnotonlypropelledherpersonalsuccess buthasalsocontributedtothegrowthandinnovation withintheindustriesshehasventuredinto.
Motivatedbyadeep-seateddesiretoprotectindividuals, families,andbusinessesfromunforeseenrisksand uncertainties,ArtiChawla,theCEOofWorldFinancial Group(WFG),drawsinspirationfromthemissionto providefinancialsecurityandpeaceofmindtoclients.She isdedicatedtoassistingclientsinnavigatingthecomplex landscapeofinsuranceproducts,ensuringthattheycan makeinformeddecisionsabouttheirfinancialwell-being.
CreatingaUniqueApproachtoFinancialServices UnderArtiChawla’sleadership,WorldFinancialGroup offersacomprehensiverangeoffinancialproductsand servicesthroughitsextensivenetworkofindependent associates.TheseofferingsincludeLifeInsurance, RetirementPlanning,InvestmentProducts,andEducation SavingsPlansforchildren.
Settingitselfapartfromotherfinancialservicescompanies, WorldFinancialGroup(WFG),underArtiChawla’s guidance,boastsadistinctivebusinessmodel.Thecompany placesastrongemphasisonfinancialeducation, recognizingitsfundamentalroleinempoweringclientsto makeinformedfinancialdecisions.Additionally,WFGis committedtofosteringentrepreneurship,creatingaunique approachtofinancialservicesthatgoesbeyond conventionalmodels.
InherroleasCEO,ArtiChawlademonstratesa commitmenttotheseprinciples,drivingWorldFinancial Group’smissiontoprovidecomprehensivefinancial solutionswhileprioritizingfinancialeducationand fosteringaspiritofentrepreneurshipwithinthe organization.
Customer-centricApproach Intheinsuranceindustrylandscape,technological advancementsplayaninstrumentalroleinshapingamore dynamic,efficient,andcustomer-centricapproach.As technologycontinuestoprogress,WorldFinancialGroup (WFG)ispoisedtowitnessfurtherinnovationsthatenhance itscapacitytomanagerisksandeffectivelyaddressthe evolvingneedsofitsclients.
ArtiChawla,havingrecentlyachievedtheCEOlevelwith anincomeexceeding$500,000,providesvaluableadviceto allinthefinancialsector.Hercounselemphasizesthe importanceofstayingcuriousandhumbleinthedynamic worldoffinance.Sheunderscoresthesignificanceof continuouslearningasafundamentalassetandencourages professionalstoembracechallenges,learnfrom experiences,andalwaysprioritizethebestinterestsof clients.
TestamenttothePowerofPerseverance Arti’sadviceextendstothecorevaluesofintegrity, emphasizingthattrustisbuiltonmaintainingthehighest ethicalstandardsinalldealings.Buildingstrong relationships,bothwithintheindustryandwithclients,is highlightedasessential.Sheremindsprofessionalsthat successisagradualprocessrequiringpatienceandalongtermperspective.Artiemphasizesadaptabilityand innovation,urgingindividualstoembracechange,stay agile,andleveragetechnologytotheiradvantage.
Inherleadershiproleasawoman,ArtiChawlarecognizes thathersuccesscontributestobreakinggenderbarriersand servesasaninspirationtoothers.Herachievementsreflect notonlyindividualaccomplishmentbutalsothepotential fordiverseleadershipwithintheindustry Asshecontinues todrivesuccessattheCEOlevel,Arti’sjourneybecomesa testamenttothepowerofperseverance,adaptability,anda commitmenttoexcellence.
Success is not how high you have climbed, but how you make a positive difference to the world. - Roy T. Bennett Dan Myerson C o a bo r a t i v e Leadership in the C-Suite: Fostering Cro -Functional Alignment for Digital Transformation Inaneracharacterizedbyrapidtechnological
advancementandshiftingmarketdynamics, digitaltransformationhasemergedasatop priorityfororganizationsacrossindustries.This transformationisnotmerelyaboutadoptingnew technologies;itrequiresafundamentalchangein organizationalculture,processesandleadership styles.
Attheheartofthischangeistheneedfor collaborativeleadershipwithintheC-suite,where executivesmustworktogetheracrossfunctionsto drivealignmentandachievestrategicobjectives.
TheChangingC-SuiteEnvironment Inthepast,thepositionsintheC-suiteweremore specialized,witheachexecutiveconcentrating mostlyononearea,suchastechnology, marketing,operations,orfinance.Butthe complexityofdigitalchangenecessitatesamore comprehensivestrategy Theboundariesbetween theseroleshavebecomemorehazyduetothe developmentoftechnologieslikecloud computing,bigdataanalyticsandartificial intelligence,whichhasforcedC-suiteexecutives toadoptacollaborativeattitude.
TheChiefInformationOfficer(CIO)isnolonger theonlypersonwiththelastsaywhenitcomesto technologicaldecisions.Rather,thewhole leadershipgroupneedstoparticipateindigital
projects,understandingthattechnology affectseveryfacetofthecompany To customizeclientexperiences,for instance,theChiefMarketingOfficer (CMO)needstograspdataanalytics, whiletheChiefFinancialOfficer (CFO)needstoassessthefinancial effectsofdigitalexpenditures.Because ofthisinterdependence,conventional leadershipphilosophiesmustgiveway toamorecooperativeone.
TheCross-FunctionalAlignment Requirement Cross-functionalalignmentis necessaryforthesuccessful implementationofdigital transformation.Thisalignmententails interactionwithmiddlemanagement andfront-linestaffinadditionto collaborationamongC-suite executives.Whenexecutivesfrom variousdepartmentsworktogether, theymaytakeuseofthevarious viewpointsandspecialtiesthatthey have,whichresultsinmorecreative ideasandacomprehensiveapproachto problems.
TheC-suiteexecutivesneedtocreate anenvironmentofopen communicationinordertosupportthis alignment.Leadersfromdifferent functionscandebatedigitalstrategies, exchangebestpractices,andexamine potentialobstaclesatregularmeetings. Tomakesurethateveryoneisawareof theorganization'sdigitalgoals,the CEOmay,forexample,startweekly planningdiscussionswiththeCIO, CMO,andCOO.Thisdegreeof involvementincreasesconfidence betweenleadersandimproves transparency,whichmakesitpossible forthemtocollaboratemore successfully.
TheCEO'sResponsibilityin PromotingCollaborativeLeadership
IntheC-suite,theCEOisakeyplayer incoordinatingcollaborative leadership.TheCEOisinchargeof establishingclearexpectationsand
makingsurethatotherexecutivesare awareoftheirresponsibilitiesinthe processofdigitaltransformationsince theyarethemaincreatorofthe organization'svision.Astrongdigital transformationvisionfromtheCEO mayencourageandinspirethe executiveteamtofocustheireffortson achievingsharedobjectives.
Inaddition,theCEOneedstopromote aninnovativeandflexibleculture.This entailsmotivatingleaderstotryout novelconcepts,welcomechange,and growfromtheirmistakes.Thecapacity tochangecourseandadapttacticsis essentialinasettingthatischanging quickly.Bycombiningresourcesand expertisetoreactswiftlytonewtrends andproblems,acooperativeC-suite cansupportthisagility.
Highlightingtechnologyanddataas essentialskills
Dataisfrequentlyreferredtoasthe newoilinthedigitalage.C-suite executivesneedtomakedata managementandanalyticstop prioritiesiftheircompaniesareto realizetheirfullpotential.Thisentails developingadata-drivencultureacross theentirecompanyinadditionto makingtheappropriatetechnology investments.
Todevelopdataproductsand marketplacesthatdemocratize informationaccess,C-suiteexecutives shouldcollaborate.Organizational leadersmayfostercreativityand enableemployeestomakewellinformeddecisionsbyprovidingteams witheasyaccesstodata.Forinstance, whiletheCFOevaluatesfinancialdata tosupportinvestmentdecisionsinnew technologies,theCIOmayworkwith theCMOtoproducecustomerinsights thatinformmarketingplans.
Moreover,companiesthateffectively incorporatedataintotheirdecisionmakingproceduresareinabetter positiontotakeadvantageofmachine learningandartificialintelligence.
Thesetechnologieshavethepotential toyieldinsightfuldatathatboosts customersatisfactionandoperational effectiveness.Nevertheless,theC-suite mustworktogethertorealizethese advantages,activelyparticipatingin conversationsaboutdatastrategyand howitaffectstheirindividualroles.
Tosumup,successfuldigital transformationsandthepromotionof cross-functionalalignmentdependon collaborativeleadershipintheC-suite. C-suiteexecutivesneedtoadopta moreintegratedleadershipstyleandgo beyondtraditionalleadershipsilosas theirfirmsnegotiatethecomplexityof thedigitalecosystem.Thechief executiveofficercansteertheirfirm towardsuccessinthedigitalageby placingahighpriorityonopen communication,cultivatingan innovativeculture,andstressingdata asafundamentalskill.Ultimately,Csuiteleaders'abilitytocollaborateand usetheircombinedabilitiestodevelop aunifiedplanthatadvancesthe companywilldeterminewhetherornot digitaltransformationprojectsare successful.
Leadership is not about being in charge, Its about taking care of those in your charge.
- Simon Sinek
Ma hew Hornor Canada's Top 10 CEOs Making Waves in 2024 Paula Fortune Transforming Health, Sustainability, and Safety with a Client-centric Approach
TheCOVID-19pandemichascreatedglobal
concernsforsustainablehealth,complicatedby reducedfoodsecurityandhamperedsupplychain. Thisstateofunrestislong-standingandhasusseekingand applyingnewmeasurestostayhealthyathome,work,and inthecommunity
ClearAirDevice,foundedin2018,stemmedfromadeep concernforaclosefriendwhofacedacancerdiagnosis. Extensiveresearchdirectedtoozonetherapyasa demonstratederadicatorforcancercellsandothercomplex diagnoses.Theclinicalreportsandtestimonieswere inspiringenoughtopromotetheproofofconceptthatozone kills99.99%ofwaterandair-borneviruses.
ClearAirDevicewasincorporatedduringthe2021COVID19pandemic.ThistimingwasidealastheEPA,FDA, USDA,andHealthCanadareliedonozonetechnologyas aneffectivedisinfectionagainstthenovelcoronavirus (SARS-CoV-2).
WehadtheprivilegeofinterviewingPaulaFortune, FounderandOperationsSalesManagerofClearAir Device.Paulareflectedonherpre-pandemiccareerand howsheleveragedoveradecadeofuppermanagement capacitiestomanageandimplementsocialinclusionand familyinterventionprogramstoadvocateandsupport decentralizedpopulations.
Below are the highlights from the interview:
Kindlybriefourreadersaboutyourselfandyour professionaljourney.
Societaladvancementshavealwaysdrivenmycareer journey Thespiritofservicedrivesme,andI’vealways beenfascinatedbyhealth,science,andhowtomaximize positiveoutcomes,whichledmetoexploreozone technology
ClearAirDeviceisdrivenbyapassionforscienceanda visiontoharnessozonetechnologyforacleaner,healthier,
I've committed my career to implementing and managing initiatives to promote societal advancements so my fascination with clean technology is a natural progression. andmoresustainablefuture.Careerisstill,therefore,still focusedonhelpingpeople.
Ourhumblejourneybeganin2018whenafamilymember receivedalife-alteringdiagnosis.Fuelledbythedesireto explorealternativehealthoptions,weembarkedona researchmission.Severalstudiesquantifiedthe contaminantsinoursoil,food,andwaterascontributorsto compromisedhealth,soourjourneytoreducetheintakeof toxicloadsbegan.
Themajorquestionis:Howdoweremovecontaminants andtoxicloadsfromfoodandwater?StabilizedAqueous Ozone–aformofozonewaterthatissafetousedailyand inoccupiedspaces.Medical&FDAreviewsdemonstrate itsefficienciesinwater&foodsanitizationandkillingand controllingSARV-CV19.
Wewereencouragedtofindclinicalreviewspublishedby theNationalLibraryofMedicine(NCBI),whichprovedO3 orOzoneaseffective,regulatorybodiesapproved,andwith zerosideeffects.
Basedonthetestimoniesandscientificallybackedreports, welookedforlocalplacestopurchasetheunitsand discoveredthatmostwereozonegasonly.Theywere expensive,bulky,andprimarilydesignedforindustriessuch ashospitality,foodservices,hotels,andhealthcare.This wasimpracticalfordailyuseathome,work,ortraveling.
Paula Fortune Founder/CEO
ClearAir Device Ltd
Limitedaccesstosuchacriticallyimportantresourceleftus frustratedandworriedaboutthestepswecouldtaketo enjoytheseclinicallyinformedbenefits.Wewerepretty disappointedbyacoupleoftheunitswepurchasedbuthave otherteamsthathavelastedforyears,soI’vebecome entirelyversedindomesticozone.
Pleasetellusaboutyourcompany,itsmission,andits vision.Whatroledidyouplayinfurtheringits developmentandoutreach?
ClearAirDeviceoffersAqueousOzoneSolution(AOS),a 2,000-year-oldsolutionknowntoreducefoodwasteand removeviruses,bacteria,mold,andsporesoncontact.This isparticularlyimportantbecauseCOVID-19remains stagnantinourwastewater,andmicroorganismssuchas arsenicandpesticidestransferfromthesoiltoourrice, vegetation,andmeats,contributingtoinflammatory diseasesandcompromisedhealthinhumansandpets.
Ozoneisanoxidantintheatmosphereandiscommercially producedbysimpleozonizermachinesordevices.Itisa powerfulantimicrobialagentinitsgaseousandaqueous forms.Ozonereadilydissolvesinwaterandretainsits antimicrobialpropertieseveninthedissolvedstate.
Currently,inItaly,ozonecanbeusedexclusivelyasa sanitizer.ItisbeingreviewedbytheEuropeanEnvironment Agency/Switzerlandforuseasabiocide,indisinfection foodandanimalfeeds,drinkingwater,andasapreservative forliquidsundertheBiocidalProductsRegulation(BPR)of ECHA.
InaCDCstudy,theantimicrobialeffectsofP<0.05) ozonatedwaterprovedto*instantaneouslykillSalmonella typhimurium/Escherichiacoli,Typhimurium,E.coli, Pseudomonas-aeruginosa,Candidaalbicansand ZygosaccharomycesbailiicellsandYersiniaenterocolitis, alike(NationalInstituteofHealthGov).
AsRegulatorybodiesemphasizeeco-friendlyandeffective cleaningsolutions,oursuiteofinnovativecleantechdevices offersaccesstoclinicallyinformed,cost-savingwaysto staysafefrominfectionathome,work,andinthe community.
Whatwasyourinspirationtostepintotheindustrythat youarenowserving?
Thereexistaround3,200differenttypesofparasitesthat canbefoundintheairwebreathe,thewaterwedrink,and thefoodweconsume.Escherichiacoli(E.coli)and salmonellacanendureonclothingforseveralweeks. Pesticidesthataretoxicandpresentinourfoodareknown tobecancerousandhaveadverseeffectsonour reproductive,immune,andnervoussystems.TheFDAhas deemedozonatedwatersafeforconsumption.Thispurified watersourcenotonlybooststheimmunesystembutalso cleansesthebloodandenrichesitwithoxygen,resultingin improvedbrainfocusandcognitiveabilities.
Consumerattitude,behavior,andknowledgeaboutfood safety,cross/contamination,andvirusesvary.Prospectsare turnedintovaluable,repeatcustomers.Oncethey understandthatrinsingmeatwithwaterORnotrinsingrice isinadequate,theirperceptionoffoodsafetyisenlightened.
CDC.gov:Thekitchenisthe“germiestplaceinthehouse,” wherebacterialcontaminationisfarmorecommonthanin thebathroom;forexample,kitchenrags,towels,knife holders,andspongesarenotoriousforbacterial contamination.
AmericanLungAssociation:Manycleaningsuppliesor householdproductscanirritatetheeyesorthroatorcause headachesandotherhealthproblems.Someproducts
releasedangerouschemicals,includingvolatileorganic compounds(VOCs).
Wecleanourhomestokeepourfamiliessafeandhealthy–butthecleanersweusemayputourhealthandthe environmentatrisk.
Weknowmanycommonhouseholdcleanerscontain hazardouschemicals—you’veseentheskulland crossbones.Butwhatotherunknown,undocumented chemicalsmightbelurkinginside?
Myprimaryexperience
AOSisanexperientialsalebecausemypitchtakesa prospectdownapathofrenewedperceptions.Manybelieve that“heatkillsunwantedpathogens,”whileothers“donot washtheirmeatbeforeseasoningorcooking…”.
Iremindthemofthemanyhandsandunsanitaryroadsour meattakesbeforewepullitoffthatsanitarypadandthrow itonthegrill(nottomentionthehormonalandpenicillin loads)orthedocumentedtoxicityofoursoilandthe hormones,metals,arsenic,andpesticidesaccompanying veggies,rice,andlegumes.
• Afewrelyonproductslikebakingsodaorvinegar
• Thesemi-educatedarehappytoreportpurchasing fruit&veggiedisinfectants.
• Mostarepassivelyconcernedaboutcrosscontamination.
• SincetheonsetofthePandemic,therehavebeena fewblogsandresearcharticleswithsimilarreports. ThisarticlewaswrittenduringthepastCV19 Pandemicandsummarizesa1,500-personsurveyon consumerbehaviorspecifictohomehealthandfood safety
InCanada,thereisnolegalrequirementformanufacturers todiscloseallingredientsandhazardsinhousehold cleaningproducts.Thefollowingsurveyoutlinesconsumer preferencesanddesires.
Inthespringof2012,theDavidSuzukiFoundationinvited Canadianstoexposetheskeletonsintheircleaningclosets andparticipateinanonlinesurveyoftoxicingredientsin theirhomecleaners.
Over10,500individualsparticipatedinthesurvey, providinginformationformorethan15,000homecleaning products.
Conclusion Usingasolutionforthewrongapplicationcanresultin expensivedamage.WithSAO,thisisnolongeraconcern fortheUniversityofWisconsin-Madison.Withanall-inonesolutionthatissafeandeffectiveforvirtuallyall applications–classrooms,dorms,bathrooms,diningareas, andhallways–theUniversityofWisconsin-Madison eliminatesanyroomforapplicationerrorwithSAO.“We have41StabilizedAqueousOzonedispensersinour buildings,anditisstillamuchcheaperwaytocleanand sanitizeversususingtraditionalchemicals,”statesJodi Krause,AssistantDirectorofHousekeepingatthe UniversityofWisconsin-Madison,“We’resavingover $25,000annuallybynotbuyingharshchemicals.”
From Vision to Execution: H ow CEO Coaches H e l p StartupsStay on Track? Theentrepreneurialjourneyisa
thrillingascent,scalingthe peakofinnovationwitha visionforaworld-changingidea.But theclimbisrarelysmooth.Limited resources,fiercecompetition,andthe weightofleadershipdecisionscan quicklyturnthatinitialexcitementinto awhite-knuckledgrip.
ForstartupCEOs,navigatingthis exhilaratingyettreacherouspathoften requiresatrustedguide—aCEO coach.Theseexpertmentorsoffer morethanjustbusinessadvice.They empowerleaderstounlocktheirfull potential,buildhigh-performingteams, andpropeltheirvisiontowarda thrivingreality
Let us dive into how a CEO coach can define a start-up's success.
TheStartupRollercoaster: ChallengesandRoadblocks
Imaginepilotingarocketshipona shoestringbudget.That'sstartuplifein anutshell.Whileexhilarating,it'sa constantbattleagainstgravity.Startups facebreakneckgrowthwithlimited resources,forcingCEOstowear multiplehatsandmakesplit-second decisions.Thecompetitionisfierce, withestablishedplayersandhungry newcomersvyingforthesamemarket share.
Thispressurecookerenvironment createsanemotionalrollercoasterfor startupCEOs.Theinitialexcitementof
launchingagroundbreakingideacan quicklymorphintocrushingpressure toperform.
Uncertaintyaboutthefuturelooms large,andtheweightofresponsibility fortheteam'swell-beingcanbe immense.Amidthiswhirlwind,CEO coachingemergesasalifeline,offering guidanceandsupporttonavigatethe chaosandachievesustainablesuccess.
WhyStartupsNeedCEOCoaches AccordingtoExplodingTopics, twentypercentofnewlyestablished companiesfalterwithintheirfirsttwo years.Moreover,bythefifthyear,45% ofnewbusinessventuresfailto materialize.Imaginetherelentlesshard workputinbytheseleadersand founderstostayafloat!
Inthenascentstages,startupCEOs havetowearmanyhats—strategist, motivator,andresourceallocator The challengestheyfacearedynamicand heterogeneous.Traditionalbusiness consultantsexcelatsolvingspecific problems,butstartupleadership requiresamorecomprehensive approach.Here'swhereCEOcoaches enterthescene.
DeepDive,NotOne-OffSolutions Unlikeconsultantsofferingtargeted interventions,astartupCEOcoach takesaholisticview Theyrecognize thataCEO'spersonalgrowthdirectly impactsthecompany'strajectory This translatestobuildingstrongleadership skills.
CEOcoacheshelphoneselfawareness,refinecommunication styles,andequipleaderswithrobust decision-makingframeworks.
VisiontoAction Strategicplanningisanotherkeyarea. CEOcoachesguideleadersindefining aclearlong-termvision,notjustfluffy missionstatements.Theythentranslate thisvisionintoactionablegoalsand developwinningstrategiesfor achievingthem.
BuildingtheEngine,NotJust Steering Butleadershipgoesbeyondindividual brilliance.CEOcoachesempower leaderstobuildhigh-performing teams.Thisinvolvesfosteringaculture ofdelegation,wheretasksare distributedeffectively,andnurturinga positiveworkenvironmentthat unlocksemployeepotential.
BringingAccountabilityand Mentorship Perhapsthemostvaluableaspectof CEOcoachingistheongoingsupport systemitprovides.CEOcoachesactas mentors,offeringcontinuousguidance
andfeedback.Thiscrucialelement keepsCEOsaccountable,ensuring theystayontrackandmakewellinformeddecisions,evenamidstthe whirlwindofastartupenvironment.
TheArtofCoachSelection You'veweatheredtheinitialstartup storm.Theadrenalinerushoflaunch hasplateaued,replacedbythestark realityofdailychallenges.Buildinga high-performingteam,navigating fiercecompetition,andtranslatingyour visionintoasustainablebusiness demandlaserfocus.
Butwithaplethoraofcoachesout there,howdoyoufindtheperfect match?Onewhocomplementsyour leadershipstyle,understandsyour industry'scomplexities,andactsasa soundingboardforyourmostpressing concerns?Let'sdelveintothekeysteps forfindingyouridealCEOcoach.
LeveragingYourNetwork Thestartupcommunitythriveson collaboration.Reachouttoyour networkofadvisors,boardmembers, orfellowCEOs.Askthemabouttheir experienceswithcoaching—what worked,whatdidn't,andmost importantly,whatresonatedwiththem abouttheircoach.Theseinsightscan beinvaluableinguidingyoursearch.
CredentialsthatCount Whileexperienceisking, qualificationsmattertoo.Lookfor coachescertifiedbyreputable organizationsliketheInternational CoachingFederation(ICF)orlistedon theForbesCoachesCouncil.
CertificationslikePCC(Professional CertifiedCoach)demonstrateacoach's commitmenttoethicalpracticesand continuouslearning.Thinkofthemas abadgeofhonorintheworldof coaching.
IndustryExpertise Imagineexplainingyourlatestgrowth hacktoacoachwhothinksVCfunding isatypeofexoticfootwear.Notideal. AccordingtoMarkMacLeod,seekout coacheswithprovenexperience workingwithCEOsinyourspecific industryorstartupstage.
Theirunderstandingoftheunique challengesyoufacewilltranslateinto moretargetedguidance,makingthe coachingjourneysignificantlymore effective.
BecominganOnlineDetective Intoday'sdigitalage,acoach'sonline presencecanbeagoldmineof information.Visittheirwebsiteand socialmediaprofiles.Lookforblog posts,articles,orvideosthatshowcase theircoachingphilosophyandindustry knowledge.
Dotheyresonatewithyourvisionfor yourstartup?Greatcoachesareoften thoughtleaderswhosharetheir expertiseopenly.Bygettingafeelfor theironlinepresence,youcangain valuableinsightsintotheircoaching styleandapproach.
Toconclude,whileinitialvictoriesare exhilarating,truesuccessliesin navigatingtheinevitablehurdlesand emergingstronger.ACEOcoachisn'ta magicbullet,butastrategicpartner.
Byinvestinginyourselfasaleader, youinvestinthelong-termhealthand sustainabilityofyourstartup.Youcan thentransformitfromafledgling ventureintoathrivingforce.Consider CEOcoachingasthemissingpiecein yourjourneytothetop.
UncagedInterview
The only limit to our realization of tomorrow will be our doubts of today. , , - Franklin D. Roosevelt The CEO a s S t o r y t e e r Communicating the Digital Transformation Vision to Stakeholders CEOscanusestorytellingtohelptheorganization's
stakeholderscomprehendtheorganization'svisionand thedrivingnaviesbehindthechangeinthecontextof digitaltransformation.Leadersmayassiststakeholdersin seeingthewiderpictureandgettinghowtheirspecifictasksfit intothelargertransformationjourneybydevelopinga compellingstory
OvercomingChange-Resistance Notinfrequently,digitaltransformationdemandsprofound adjustmentstocorporatestructures,proceduresandcultures. Stakeholdersmaybereluctanttoacceptthesechangesbecause theydon'tfullycomprehendtheadvantagesorbecausetheyare afraidoftheunknown.
Chronicletechniquescanaidinsurmountingthisresistanceby renderingthetransitionmoretangibleandaccessible.Chief executiveofficerscanillustratehowthechangeswillbenefitthe companyanditsemployeesbyofferingexamplesandpersonal experiences.
TransportingStakeholdersTogetherBehindaSingleVision Agrippingstoryaboutdigitaltransformationcanactasa unifyingfactor,unitingdisparatestakeholdersaroundasingle goal.Stakeholdersaremoreinclinedtoacceptchangesand cooperatetoachieveacommonobjectivewhentheyperceive themselvesaspartsofabiggerstory.Indirectiontocertifythat
everyoneismovinginthesame directionandsupportingoneanother throughouttheprocess,placementis importantforatransformationtobe effective.
Creating theStoryoftheDigital Transformation:Determiningthe PresentSituation
Shapingthecurrentstateofaffairsis thefirststepincreatinganengaging taleaboutadigitaltransition.CEOs shouldpresentainclusivepictureof thecurrentstateofthecompany, highlightingtheopportunities, problemsanddifficultiesthat stakeholdersarefacing.Thisfacilitates stakeholders'understandingoftheneed forchangeandsetsthesceneforthe transformationnarrative.
RecognizingtheVillainandtheHero
Instory,thevillainstandsinforthe difficultiesorrivalsbroughtonby digitaldisruptionandtheheroforthe companyanditsemployees.CEOs mayassiststakeholdersin understandingthestakesandthe significanceofactingbyframingthe storyinthisway
Thehero'sjourney,whichinclude conqueringchallengesandsucceeding, canbeapotentallegoryforthechange thatanorganizationisgoingthrough.
ArticulatingtheVision Aclearandmotivatingfuturevisionis whattheCEOdoesasastoryteller Thisvisionshouldbeinlinewiththe goalsandprinciplesofthecompany, givingstakeholderssomethingtohitch around.
Thegoalneedstobebothaspirational andattainable,pushingparticipantsto reachnewheightswhilestayingrooted inreality
ShowcasingtheTravel
Thereisrarelyastraightpathinthe digitaltransformationprocess.
Successesandfailures,highsandlows, areallpossible.CEOscanstand-in trustandgarnersupportfrom stakeholdersbyoutliningthe organization'splanofactionfor realizingthevision,alongwithany obstaclesandhowtheyplanto overcomethem.
Ajointeffort,thechangeisdependent onthesupportandcontributionsofall stakeholders,andthistransparency helpsthemcomprehendthis.
HonouringSignificantAchievements It'speriloustorecognizeand appreciatelittlevictoriesand accomplishmentsalongtheroadasthe changemovesforward.Thisshows thatthecompanyismovingcloserto itsobjectivesandmaintains stakeholderengagementwhile supportingthestory.CEOsmaykeep thechangemovingforwardandinspire eagernessbysharingsuccessstories andpraisingtheeffortsofboth individualsandteams.
StrategiesforPowerfulStorytelling CEOscanuseanumberofstrategiesto improvetheimpactoftheir storytelling:
EmployingStorytellingDrivenbyData Datacangivethestorymoreweight anddemonstratethenecessityfor changeanditsanticipatedadvantages, eventhoughthemaingoalof storytellingistoevokestrongemotions intheaudience.CEOsmaycrafta compellingnarrativethatappealsto stakeholdersonbothanemotionaland intellectuallevelbyfusingdatawith first-handaccountsandillustrations.
TakingPartviaaVarietyofChannels CEOsshoulduseavarietyofplatforms andchannelstospreadtheirstoryin ordertoguaranteethatthedigital transformationstoryreachesall stakeholders.Emails,infographics, webinars,townhallmeetingsandone-
on-onediscussionscanallfallbelow thiscategory.CEOsmayguaranteethat themessagereachesavariedrangeof audiencesandthatstakeholdershave frequentchancestorelatewithand engagethetalebyreiteratingthestory acrossvariousmedia.
RequestingInputandRepeating Iterations Tellingstoriesisacontinuousactivity CEOsshouldaskforinputfrom stakeholdersasthetransformation movesalongandadjusttheirstoriesin lightofnewinformation.Thiscouldbe modifyingthestorytotacklefresh difficulties,stressingunanticipated achievements,oraddingstakeholder effort.CEOscanguaranteethattheir storystaysinterestingandrelevantby constantlychangingitastheygo throughthetransformationprocess.
AssessingStorytelling'sOutcome Organizationsshoulddisplay engagementmetricsandsolicitinput fromstakeholdersinordertoevaluate howwelltheirnarrativeisadvancing digitaltransformation.Thiscould entailevaluatingshiftsinstakeholder attitudesandbehaviors,monitoring participationratesintransformation projectsandconductingsurveystoget asenseofhoweffectivelythestoryis connecting.
CEOsandtheirteamsmayregulatethe areaswherethetaleismosteffective andmakenecessaryimprovementsby examiningtheseindicators.Withthe passageoftime,thisdatacanassist companiesinimprovingtheir storytellingstrategyandguaranteeing thatitcontinuestobeaneffective meansofaccomplishingsuccessful digitaltransformation.
Global Subscription Leadership is the capacity to translate vision into reality. - Warren Bennis 
