Vol. 01 | Issue 10 | 2024
Harsimran Singh Co-founder Linkology Inc.
Sunil Rajan Co-founder Linkology Inc.
Honourable Hustlers
How the Prominent Brands are Leading the Charge for Authen c Sustainability?
Dr Bippin Makoond Co-founder Linkology Inc.
Discover the In-Built Genius within You by Unleashing Your Superpower of Creativity
Bikash Mathur Co-founder Linkology Inc.
Future Empowerees
The Evolu on of Modern Brands Rewri ng the Rules of Business
Aswejourneythroughthedynamic
landscapeofcommerceand industry,certainbrandsemergeas beaconsofexcellence,embodyingvaluesof integrity,innovation,andreliability.Inthe realmofBrandsofHonour2024,we witnessatapestrywovenwiththreadsof dedication,perseverance,andacommitment toexcellence.
Thesebrandsstandtallamidsttheeverchangingcurrentsofconsumerpreferences andmarkettrends,drivenbyarelentless pursuitofqualityanddistinction.Theyare notmerelyentitiessellingproductsor services;theyarecustodiansoftrust, forgingdeepconnectionswiththeir customersbasedontransparencyand integrity
Inanerawhereauthenticityreignssupreme, thesebrandsupholdthehigheststandardsof ethicsandaccountability,earningthemthe admirationandloyaltyofconsumersaround theglobe.Theyunderstandthatsuccessis notmerelymeasuredintermsofrevenueor marketshare,butinthelastingimpactthey createonindividuals,communities,andthe worldatlarge.
Thejourneyofthesebrandsisatestament tothepowerofvision,leadership,and unwaveringcommitmenttoexcellence. Theycontinuouslyinnovateandadaptto meettheevolvingneedsoftheircustomers, settingnewbenchmarksofperformanceand serviceexcellence.
Asat Insights Success India,wecelebrate the‘BrandsofHonour2024,’letus recognizeandapplaudtheircontributionsto thefabricofoursocietyandeconomy.
Theyserveasbeaconsofinspiration, remindingusthattruesuccessisachieved notonlythroughfinancialprosperitybut throughasteadfastdedicationtomakinga positivedifferenceinthelivesofothers.
Inaworldteemingwithchoices,these brandsstandoutnotonlyforthequalityof theirproductsorservicesbutforthevalues theyembodyandtheimpacttheycreate.
Theyarenotjustbrands;theyaresymbols ofhonour,integrity,andexcellence, deservingofouradmirationandrespect.
16 CoverStory
Discover the In-Built Genius within You by Unleashing Your Superpower of Creativity
Future Empowerers
The Evolu on of Modern Brands Rewri ng the Rules of Business
30
Honourable Hustlers How the Prominent Brands are Leading the Charge for Authen c Sustainability?
O N T
20
Unor Exim Private Limited An Indian Champion in the Global Medical Devices Niche 24 34 Wonders of Words (WoW) Awakening Us Live a Better Life via the Power of Words and Silence Therein
Victora Lifts
Pioneering Indian Leadership by Elevating to INFRATRAVEL™ Excellence
Editor-in-Chief PoojaM.Bansal
ManagingEditorGauravPRWankhade
AssistingEditorPrajaktaZurale
VisualizerSandeepTikode
ArtandDesignHeadRashmiSingh
Sr.GraphicDesignerSameenArif
VicePresident SwapnaliVasaikar
TejaswiniWhaval Asst.VicePresident NitinPatil Asst.Manager
TeamLeader SapnaWalunjkar
BDE PoojaDalvi
TechnicalHead PrachiMokashi
TechnicalSpecialist RajeshwariAvhad
DigitalMarketingManager RenukaKulkarni
SME-SMOExecutive NikitaKhadalkar
CirculationManager TanajiFartade
JANUARY, 2024
CorporateOffices: sales@insightssuccess.in
InsightsSuccessMediaandTechnologyPvt.Ltd. SurveyNo.133/134,BrandSquare,OfficeNo.512, KunjirChowk,PimpleSaudagar,Pune,Maharashtra411027
Phone-India:+917410079881/82/83/84/85
Email:info@insightssuccess.in ForSubscription:www.insightssuccess.in
InsightsSuccessMediaTechLLC 555MetroPlaceNorth,Suite100, Dublin,OH43017,UnitedStates Phone-(614)-602-1754
Email:info@insightssuccess.com ForSubscription:www.insightssuccess.com
Jeena&Company LinkologyInc.
UnorEximPrivate Limited
VictoraLifts
WondersofWords (WoW)
NariKatgara, CountryDevelopment Manager-Australia andNewZealand
DrBippinMakoond, SunilRajan, HarsimranSingh, andBikashMathur, Co-founders
RajanSareen, MD
Aditya Kumar, CEO and MD
MeghaBajaj, Founder
Withalegacyofmorethan120yearsandstrongdomain expertise,Jeena&Companyprovidesend-to-endlogistics solutionsacrossawidegamutofmarkets.
LinkologyInc.isaimingforingenioussolutionstosolverealworldchallengesbybuildingtheLIVUS?gameenvironmentand MAGIAN.AI-TheDigitalConsultanttomakethatpossible.
TheUnorExim(UE)tradingisanIndiancompanybasedinNew DelhiwithofficeinThailandandendeavourstooperatethrough severalgloballocations.
VictoraLiftsisagoodoptionifyouarelookingforthebestlift companyprovidinghigh-qualityelevators,escalators,travelators andexcellentcustomerservice.
WondersofWords(WoW)hastouchedandtransformedseveral livesindifferentagegroupsacrosstheglobe.
Bikash Mathur Co-founder
Harsimran Singh Co-founder
Is everything connected?
Yes! Intherealmofimaginationandcreativity,
everythingisconnectedtothepointthatnothingcan provetoyouthatthetheoryofeverythingistrue.
No! Onlysomethingsareconnectedinthepracticalworld ofknowledge,logic,judgement,criticism,andreasoning. Neithereverythingnornothing.
Dr.BippinMakoond(InventorandCo-founderof Linkology)talksaboutcreativitywherehesays,“Creativity behavesmorelikeanemotion,soweareallborncreative, andweneedtoexcitethatcreativeemotioninallofus.”
Thenhesayslet’staketwothings,‘Sushi’and‘Tom Cruise’. What is the connection between them?Ofcourse, thesetwothingsaretotallydisconnectedandunrelatedin yourconvergentbrain.
Alas!Ifyoucoulduseyourdivergentbrainlikeyouare conditionedtouseyourconvergentbrain. If only!Ifonly! Thenyouwouldhavebeenthenextgeniusourhumanity demandstosolvebillionsofissuestroublingus.
Now, what is this Linkology?Andwhatistheconnection betweenplaying a gamified neuroscience app andboosting yourcreativityandintelligence?
Extensivestudieshaveprovedthat 98% of ingeniously divergent-convergent thinking genius children of three to five years old becomelessgeniuses;30%bytheageoften and12%bytheageof15;whiletheygrowupthattillthey becomeadultsallthegeniusleftinthemis merely two per cent.LateProfessorLandcalledit ‘TheSuccessof Failure’inhisstudyofcreativity.
That means, as we become adults, we are brainwashed and conditioned to become less and less creative, imaginative and innovative.
Itisindeedaworryingfact.However,pleasedonot worry There is a solution:LinkologyInc–theCreativity boostingcompany.Theysaidthattoincreaseyour intelligence,youmustnurtureyourcreativity/mixofboth convergentanddivergentthinking.Allyouhavetodois, afterwakingupinthemorning,thinkaboutanyproblemof yoursandcomeupwithasmanyideasorwaysyoucan solvethatproblem.Or,asimplersolutionistousethe Linkologyapp( )andplayitfor https://linkologyinc.com only5–10minutesdaily Andinamonth,seethedifferenceforyourself.Keepplayingitforayear,andyouwill realize the power of your own creatively supreme mind. Introduceyourchildrenasyoungassevenyearstothis game,andbythetimetheyenteryearsixorsixthstandard, you’llbeamazedathowtheyprogress.
Thenletmeintroduceyoutothedreamteambehindthe creationoftheplatformandtheCo-foundersofthe company Linkology Inc. DrBippinMakoond,isalsothe InventorofLinkology,SunilRajan,HarsimranSingh, andBikashMathur.
WhenFourFortunateFatesLinked
Itallbeganinspring2016whenBippin(Bip)presenteda captivatinglectureontheneuroscienceofcreativityat ImperialCollegeandKingstonUniversityinLondon. Intriguedbythepossibilitieswithinneuroscience,Bip exploredbreakthroughsincreativityand,curioustotest theireffectiveness,appliedthesefindingstoengagehis11month-olddaughterincreativegames.Alongside VyankateshInamdar(Indy),hedevelopedaseriesofgames
In the Linkology game, a Goldilock Zone is occupied by 70% of the greatest innovators. If your score is in between that zone, then congratulations!
basedonthelatestneurosciencediscoveriesandgothis daughterandafewotherchildrentoparticipate.Bip meticulouslydocumentedtheirexperiences,andthe outcomessignificantlytransformedhisperspective, sparkingadeeperinquiryintoenhancingchildren’s creativity.Drivenbyadesiretosharehisdiscoveries,Bip aimedtoempowerfellowparentsandeducatorswiththese insights.
Meanwhile,Sunil,whohasexpertiseintheEducationand EdTechsectors,recognizedthedeficiencyincreativity withinSTEMeducationwhileservinglargeEdTechclients duringhisCxOroleatTop25PrivateEquityportfolio organizationandatNASDAQ-listed$18Borganization. Suniladvocatedforintegratingcreativeelementsintothe standardschoolcurriculumandinstigatingcreativity’s infusionintoeducationalinstitutions.However,theresults weremixedwithmuchresistancetomovingawayfromthe oldnormal,whichledhimtothinkofdelvingmoreintothe subjectofcreativity
Simultaneously,BikashandHarsimran,seasonedprofessionalsinSalesandTechnologyintheDigitalBanking FinancialServicesInsurancesector,encounteredchallenges implementinginnovativeandcreativesolutionsfortheir globalclients.Theirclientssoughtbreakthroughsolutions, yettheworkforcelackedcreativity.Committedtointroducingcreativityandinnovationintotheirclients’business models,theycontinuallycraftedandhonedinnovative strategiesandlookedforcreativemindsinthetechnology sector.
Theco-foundersrecognizeandholdadeepappreciationof therepercussionsofdearthofcreativityinchildren’s educationaljourneyinafuturewheretheenvironmentmay posegreaterchallenges.Studiesindicatethattheproblems thatourfuturegenerationneedstotackleinthenext100 yearsaresignificantlymorethanthecollectiveproblems thatmankindhaswitnessedandsolvedinthelast300,000 yearsofhumanexistence.
Thefourco-foundershadtwothingsincommon:being ParentsandCreativity.Throughexperimentingwith moderninsightsintohowcreativityfunctionswiththeir ownchildren’sminds,theywitnessedimpressiveresults. Eagertosharethejoyofwatchinglittleprincesand princessestinkerandcreate,thefounderswantedtodevelop somethingatscaleandextendthiswonderfulfeelingand knowledgetofellowparentswhoaspiretoignitetheirkids'
innovativespirits.Theconvergenceoccurredwhenthese fourfounders,parentsthemselvesconvenedatapubin BakerStreet,London.Together,thesefriendsarededicated tobuildingsomethingextraordinary,envisioningfuture generationsfindingcreativesolutionstoquestionsbeyond ourcurrentcomprehension.
Thefourco-founderspledged,“We shall nurture the creative confidence of all the Children of Planet Earth and provide them with a safe and fertile environment to harness their Creative Energy and innovate on targeted problems to make the world a better for all living things, not just the human species.”
Accordingtotheseseasonedtechnologyprofessionals, childrenpossessaninquisitivenatureandanunquenchable thirstforknowledge.Theyareinherentlycreative,effortlesslyforgingnewconnections.However,astheymature, theirconfidenceintheircreativeabilitiesoftenwanes. Fosteringtheircreativityandpreservingtheircuriosity necessitatescarefulguidanceandunwaveringsupport. Whileconventionaleducationalsystemsareundoubtedly crucial,theirstructuredapproachcansometimesinhibitthe flameofimagination.
It is going to be the most critical aspect of our times Acknowledgedwidelyasessentialforshapingfuture leadingeconomies,creativityistheparamounttoolofthe 21stcentury.Encouragingcreativeconfidenceinchildren andadultsisanurgentmatter,withscarceexistingsolutions dedicatedtonurturing,evaluating,andharnessingcreativity Linkology Inc.wasstartedin2021asarecognitionof
theseissuesbyalltheCo-foundersintheirprofessionaland personalwalksoflife.
Fornearly14months,theycollaboratedwithprofessorsat ImperialCollegeLondon,UniversityofOxfordand KingstonUniversity Theyconductedextensiveresearch examiningoverathousandgroundbreakingdevelopmentsinhumankind,datingbacktotheBigBang. However,insteadofscrutinizingthesebreakthroughs,the focuswasonthebrilliantmindsbehindthem.Theobjective oftheresearchwasto
a)Understandhowtheworld’sgreatestinventionscame about,
b)Learnfromthesebrilliantmindsandbuildsolutionsto helpthecurrentandfuturegenerationstobemorecreative.
Theoutputoftheresearchandtherecognitionbythefour ofthemaboutthecreativitygapinsocietyinspiredthe creationofLIVUS®andMAGIAN.AI.LIVUSistheir securedigitalcreativityplatformthatprovideschildrenwith asafeandsecureenvironmenttohoneandboosttheir creativity.MAGIAN,thedigitalconsultantisaninnovative platformthatallowsqualifieduserstoinnovateandsolve specificproblems.Linkology’sacademicpartnershipswith Prof.NobukoYoshidafromtheUniversityofOxfordand Prof.SouheilKhaddajfromKingstonUniversityhave beeninstrumentalindevelopingtheecosystemat Linkology
“Linkology is a creativity-boosting company. The primary aim is to ensure that creative confidence in kids does not get subdued as regimented ways of learning take center stage as kids grow Creativity is an emotion; just like love, jealousy, and anger, it can be expressed at varying degrees. It is more akin to an agricultural problem that needs to be farmed and cultivated. By fostering collaboration, encouraging divergent and convergent thinking in equal measure, utilizing the subconscious mind and the power of visualization, Linkology hopes to build creative confidence in children and empower them to become innovative problem-solvers”saysSunil.
Creativeconfidenceisthecenterofeverythingtheydo.At thecoreofinnovation,invention,anddiscoverylies creativity.It’sthecatalystthatsparksthejourneytoward groundbreakingideas.Beforedelvingintotherealmof innovation,it’sessentialtocontemplatethenuancesof creativityitself.“Our extensive research has revealed a
compelling aspect: Creativity seems to resonate more as an emotion than a mere skill or inherent talent”addsBip.
Unlikeconventionalapproachesthatengineercreativity intopeople’slives,Linkology’smethodologyleanstoward anagriculturalanalogy—itnurturesandfosterscreative confidence.Theplatformisbuiltona)thefoundationofthe extensiveresearchtheyhaveconductedwithreputed universitiesforovermanymonths,b)Datascience,c) Neuroscienced)ComputerSciencee)ArtificialIntelligence (AI)andseamlesslyintegratingthesetoempowerindividuals.
TeamLinkology’svisionisresolute:toensureeverychild worldwideretainsandenhancestheircreativeconfidence. It’samissionundertakenbyonechild,school,organization, andcityatatime.Theirguidingprincipleandphilosophy revolvearoundsubjectingeveryonetotheACIDtestof creativity:Acquireknowledge,Connectknowledge, Innovateontargetedproblems,andDisseminatenewfound knowledge.Andthebestwaytodisseminateknowledgeis throughgreatstorytelling.“By fostering an environment ripe with diverse knowledge domains, we inspire children to make connections between seemingly disparate elements—an environment our platform readily provides,” saysBip,adding,“So long as we provide a fertile environment for our children’s mind to access various knowledge domains, they will constantly be inspired to connect things that seem unconnected, and the platform provides this environment to do it.”
Intoday’sdynamicandcompetitivemarket,anybrand needstostayflexibleandresponsivetoitsclients'changing needsandexpectations.“We consider schools, colleges, and enterprises as our clients. As of December 2023, we have nearly 10000+ people, 6 schools using the platform.,
Our user base is geographically spread across the US, UK, Mauritius, India, China, Australia, and the Philippines. Our biggest source of inspiration is to see the creative confidence across our user base grow as they use the platform. Success and failure with these users inform us to be more adaptable and relevant to the future users,”saysHarry Linkologycontinuestobuilditspartnerecosystem,which includesUniversities,Technologycompanies,Trade organizations,EducationalInstitutesetc.Regulardialogue anddiscussionhelptheteamproducemoreinnovative solutions.Inaddition,basedontheresearchandclient learnings,theyalreadyhavearobustsetofnewfeatures thatwillberolledoutperiodically
AllfourCo-founders’leadershipstyleisoftenrecognized asadrivingforcebehindLinkology'sswiftachievements. Sheddinglightonthesame,Sunilsaysthattheyareatwoand-a-half-yearstart-upandstillgrowingasanorganization withateamsizethatisrelativelysmall.“I believe that leadership is not only about setting a vision and direction but also about empowering and inspiring others to believe in the cause that will have such a significant impact on society,”headds.“My leadership and team-building approach is based on three core principles: trust, collaboration and feedback.”
Bikashsays,“Our company and our product can be successful if and only if we can influence the larger ecosystem. The vision we have set out for ourselves is bold and challenging. It cannot be achieved just by team Linkology. It is extremely important that our students, teachers, partners and clients trust and believe in the cause; we have to collaborate with a forward-looking objective and an unwavering focus on the vision while being open to feedback to make the product work and be more relevant. Hopefully, our three core leadership principles can help us achieve our goals as we work within the ecosystem, given the magnitude of the change we want to bring about,”
Theessenceoftheplatformliesinfosteringandenhancing creativeconfidencewithinasecuredigitalspace.The platformalsoprovidesmanyadjacentbenefitslike developingnewpedagogy,improvingvocabulary,improvingcollaborationandconnectivethinkingetc.“Our primary platform design focus is usability, accessibility, and affordability. Using the platform every single day should become a way of life; easy to decipher reports on progress and improvement areas should be always accessible and available to help the user constantly monitor and measure” adds Bikash.
Throughresearchsincethebeginning,theyunveiledfour keycreativitytraitsprevalentamongtheworldsgreatest innovatorstheystudied:theabilitytoforgeconnections betweenseeminglyunrelatedconcepts, delving into the subconscious,visualizingproblems,and practicing interconnected thinking Thesepivotaltraitsarethe bedrockofLinkology’sfunctionality,perpetuallyinfluencedbyongoingresearchandpartnerships.Theseformthe foundationalelementsforfunctionalitythatinspiredthe birthofLIVUS®whichservesasahavenwherechildren canfreelyexploretheirimaginativefacultieswhilerefining theirskillsthroughtheACIDtestofcreativity.Itstandsout asthesolitaryplatformdedicatedtocreativity,employinga closed-loopecosystemandboastingThinkDatabasedon theMindMeshofitsusers.
Oneoftheplatform'sstandoutfeaturesisAIAC(AI-aided creativity),anAI-drivenrecommendationengine.LeveragingtheintricateThinkdataofmillionsofusers,AIAC identifiespatternsandprofferscreativesolutionsthrough theLinkologyIdeationportal.
Much like cultivating crops revolutionized food sources, we believe it's time for an 'Ideas Revolution.
Theplatform'seffectivenessandnotableimpactonthe Creativity Index havebeendemonstratedamongthousands ofregisteredusers,spanningdirectplatformusersand schoolenrollmentsintheUS,UK,India,andMauritius. Moreover,userusagedataunderscoresLinkology’spositive influenceonacademicprogress.Itreshapespedagogy, enrichesvocabulary,andcultivatescommunicationand collaboration;essentialskillsfortheevolvinglandscapeof thefutureworkforce.“The platform is built in a manner that is non-intrusive to regular teaching and therefore does not pose any extra burden to an already busy teacher. Additionally, we offer diverse progress reports tailored for students, teachers, and parents, providing insightful updates on user development.”saysHarry
Forachildtounlocktheircreativepotential,parentsand familyplayanimportantrole.Linkology’sLIVUS® platformcanbeusedbyallstudentsandgrown-upstoboost theircreativeconfidencetocomeupwithbreakthrough innovations.
Linkology’skeyinnovationsrevolvearound:
#RecognizingCreativityasanEmotion:Theplatform nurturescreativeconfidencebytreatingcreativityasan emotion,fosteringanenvironmentwhereyoungmindscan flourish.
#DiverseAIIntegration:UtilizingmultipleAIengines, notlimitedtoOpenAIalone,toenhancechildren'screative potential,amplifyingtheirimaginativecapabilities.
#Teacher-FriendlyDesign:Thegamesarethoughtfully designedtoalleviatetheworkloadforeducators,servingas asupportsystemakintoan'ironman/ironlady'suit.They seamlesslyintegrateintoexistingcurriculawithoutcausing disruption.
#TailoredLearningAnalytics:Theplatformtransformsa child'screativeprogressintoaninnovative'ThinkData'. Thispersonalized mind mesh enablescustomizedlearning experiences,identifyingstrengthstoimproveareasof weaknesssubtly.Theytermthisapproach'Linkology PersonalizedPedagogy',delicatelyguidingchildrento understandanddeveloptheirweakerareaswithout overwhelmingthem
#CommitmenttoResearch:Throughclosecollaboration andsponsorshipofacademicresearchinneuroscience,data science,andcomputerscience/AI,teamLinkology continuallyintegratefreshinsightsanddesignprinciples intotheirplatform.Theseendeavorsaimtoenhancethe qualityoftheireducationalofferingsconsistently.Prof. NobukoYoshidafromtheUniversityofOxfordandProf. SouheilKhaddajfromKingstonUniversitycontinueto serveastheAcademicAdvisorstothecompany.
#DevelopingTshapedMind:AlltheInnovatorshaveT shapedknowledge.TheHorizontalbarrepresentsthe divergence(range)ofknowledgeandtheverticalbar representstheconvergence(depth)inknowledge,Schools focusandrightlydevelopthedepthwhileLinkology developstherange. Divergent thinkers areexplorers,and theyarecomfortableflyingacrossthehorizontalbarofthe Tshapemodelandpickingbitsandpiecesofanswersfrom adiverserangeofknowledge.Conversely, convergent thinkers exploitasingleareaofexpertiseastheydigdeep tofindthesolution.
ThetwoproductsofLinkology;LIVUS®and MAGIAN.AIareavailabledirecttoconsumers, subscriptionthroughschoolsandasanenterpriseversion. “We strongly believe that creativity is for everyone and not just for the privileged few. Multiple subscription options are available, and the price varies based on the type of subscription – basic, premium and enterprise” says Harry
Intherealmofindustry,technologyplaysapivotalrolein enhancingefficiency Whenprobedabouthowthey leveragetechnologytooptimizeitsservicesandstayahead inadigitalage,Bipsays,“We don’t. We are not a proponent of efficiency. Quite the contrary, we have a different approach. Instead of focusing solely on efficiency, we value redundancy and independence in our business functions at Linkology.”
Theirwayofhandlingthecorebusinessfunctionsisunique. Theycallitthe'Just-in-Case'operation,contrastingitwith theleanmanufacturingmovement'spopular'Just-in-Time' operation.“Shifting from a 'Just-In-Time' mindset to a 'Justin-Case' mindset is crucial for us. It helps us navigate an uncertain future where creativity, the core of our teachings, drives us to reimagine new business models. We embed resilience into every aspect of our business functions and prioritize experimenting with new ideas. Our goal is to discover effective rather than efficient methods to boost the creative confidence of everyone across the globe.“saysBip. So,theyemploytechnologythatensuresmaximumbenefit fortheirusers.Theseinclude:
Ÿ IncorporatingvariousAIenginesthatcompeteto providethebestanswerswhileplayingthegame.
Ÿ UsinglogicalreasoningtorefineAIresponsesand reducemisleadinginformation.
Ÿ Implementingadvancedmachinelearningindata analyticstoofferpersonalizedstrategiesforeffective learningsolutions.
Ÿ Employingafeedbackmechanismbasedonplayerinput andexperiencestoenhancetheirgameplay.
Ÿ ApplyingAIto'combinatoryplay,'afundamental aspectofLinkology,generatesinnovativeideasswiftly duringbrainstormingsessions.TheAIcapabilities simplifytheideationprocess,makingitagileandhighly effectiveinproblem-solvingorcapitalizingonnew opportunities.
Ÿ Developingaseriesofgamesandanalyticswithinthe platformthatenhanceplayers'connectivityinthinking, therebyfosteringcreativity
Theirstrategyisdirectinteractionswitheducational institutionsandone-on-oneconversationswithprincipals andeducators.Thisapproachallowsthemtoshowcasetheir productandgatherinvaluablefeedback,ensuringtheir solutionsaligncloselywiththeeducationsector'sneeds. Lookingtothefuture,teamLinkologyenvisionscreatingan environmentinIndiathatnurturesacontinuousflowof innovativeideasthroughaseriesofLinkologyIdeathons. Thisnationwideinitiativefostershealthycompetition betweenschoolsanduniversities,encouragingparticipation andofferingrewardssponsoredbyprivatecompanies. However,thisisn'tyouraveragehackathon.
LinkologyIdeathonsfollowauniquelifecycleinspiredby theneuroscienceofcreativity.“We engage pupils and
students in creativity-boosting games. Those who accumulate sufficient points progress to the Linkology Ideation Portal, our innovative platform called MAGIAN.AI.–TheDigitalConsultant”SaysBikash MAGIAN.AIempowersstudentsbyallowingthemto innovateandsolvespecificproblems.It'sbasedonthe conceptof'farmingforideas,'adeparturefromother innovationplatforms.Whyfarming?JustastheNeolithic Agesawtheinnovationoffarming,enablingcontrolover foodsources,MAGIAN.AIsoughttocultivateanew approachtoideageneration.“Much like cultivating crops revolutionized food sources, we believe it's time for an 'Ideas Revolution.' We aim to shift from a 'hunter-gatherer' approach of collecting random ideas to a 'farming' mindset, becoming 'farmers' of creativity”saysBip.
AccessingMAGIAN.AIisexclusive;onemustgrowone's CreativityIndexbyearningpointsandbadgesthrough creativityboostergames.Entranceisn'tobtained financially;buildingcreativitytobecomeaqualified Linkologististhesolepathway
Theportalfeaturesreal-lifeproblemsfrompublicand privateinstitutions,eachofferingrewards.Portal-level participantsengageinagamifiedprocess,applying connectivethinkingtoproposesolutions.Athree-minute videopresentationshowcasingtheirsolutionissubmitted. Organizationsselectwinnersandallocatecorresponding rewards.
Theportalstimulatesconnectivethinking,recommending collaborationstoaddressproblems.“By nurturing creative confidence and fostering connective thinking, we aim to shift from merely collecting ideas to actively cultivating them.”Thistransformativeapproachispivotalin harnessingcreativitytodrivebreakthroughs.“We strongly believe this initiative will propel India to become a global innovation powerhouse”. Access the platform at https://linkologyinc.com/download and unleash your superpower of creativity concludesSunil.
#creativity, #innovation, #neuroscience
Contact:HarsimranSingh,Co-founderEmail: harry@linkologyinc.com
Inthefast-pacedandever-evolving
landscapeofbusiness,traditional paradigmsarebeingchallenged, andnewnormsareemerging.The modernmarketplaceiswitnessinga waveoftransformation,drivenbya breedofinnovativebrandsthatare rewritingtherulesofengagement. Theseforward-thinkingentitiesarenot justfocusedonprofitability;theyare onamissiontoempowerindividuals, communities,andtheplanet.
Inshort,thelandscapeofbusinessis shiftingdramatically.Gonearethe daysoftop-down,profit-at-all-costs models.Today,anewbreedofbrands isemerging,rewritingtheruleswitha focusonempowerment,authenticity, andsocialimpact.These"Future Empowerers"arenotjustselling products;theyarebuilding communities,championingcauses,and inspiringchange.
What Defines a Future Empowerer?
Purpose-driven: These brands operate with a clear mission beyond profit, addressing social or environmental challenges and actively contributing to a better future.
Think Patagonia's environmental activism or TOMS' One for One model.
Customer-centric: They prioritize authentic relationships with their customers, fostering trust and transparency through open communication and personalized experiences. Think Allbirds' focus on sustainable materials and ethical production, or Lush's dedication to fresh, handmade cosmetics
Community-focused: Future Empowerers believe in collaborating with, not just selling to, their customers. They build communities around shared values, fostering cocreation and engagement. Think Ben & Jerry's social justice activism or Nike's support for athletes advocating for change
Employee-centric: They understand that empowered employees are the key to success. They create positive work environments with flexible work arrangements, fair compensation, and opportunities for growth. Think Zappos' emphasis on happiness and autonomy, or Google's innovative employee perks and benefits.
Attheheartofthisevolutionisafundamentalshiftin mindset.Today'sconsumersarenotmerelypassivebuyers; theyareactiveparticipantsinshapingthebrandsthey engagewith.Theydemandauthenticity,transparency,and socialresponsibilityfromthecompaniestheysupport.In response,modernbrandsarereimaginingtheirrolesas catalystsforpositivechange,leveragingtheirinfluenceto drivemeaningfulimpact.
Thisshiftinapproachrequiresrewritingthetraditional rulesofbusiness:
Profitisnotthesolepurpose:Whilefinancial sustainabilityisimportant,itisnolongertheprimary driver.Successismeasuredbypositivesocietaland environmentalimpactalongsidefinancialperformance.
Customersaremorethanconsumers:Theyareengaged stakeholders,demandingtransparency,authenticity,and alignmentwiththeirvalues.
Employeesarepartners:Theyareactivelyinvolvedin shapingthecompany'smissionanddirection,bringingtheir uniquetalentsandperspectivestothetable.
Competitioniscollaboration:FutureEmpowerersseethe valueinpartnershipsandcollaborations,workingtogether tosolvecomplexchallengesandcreatesharedvalue.
Oneofthekeyhallmarksofthesefutureempowerersisa commitmenttosustainabilityandenvironmental stewardship.Fromreducingcarbonfootprintstoembracing renewableenergysources,thesebrandsareleadingthe chargetowardsamoreeco-consciousfuture.Byintegrating sustainabilityintotheirbusinessmodels,theyarenotonly minimizingtheirenvironmentalimpactbutalsoinspiring otherstofollowsuit.
Moreover,modernbrandsareharnessingthepowerof technologytodemocratizeaccesstoinformation,resources, andopportunities.Throughdigitalplatformsandinnovative solutions,theyarebreakingdownbarriersandempowering individualstopursuetheirpassionsandachievetheirgoals. Whetherit'sthroughonlineeducation,crowdfunding platforms,orvirtualmentorshipprograms,thesebrandsare levellingtheplayingfieldandexpandingthehorizonsof possibilityforall.
Anotherdefiningcharacteristicoffutureempowerersis theircommitmenttodiversity,equity,andinclusion. Recognizingthevalueofdiverseperspectivesand
experiences,thesebrandsarechampioninginclusivityinall itsforms.Fromfosteringdiverseworkforcestopromoting representationinmarketingandadvertising,theyare creatingspaceswhereeveryonefeelsseen,heard,and valued.
Furthermore,modernbrandsarereimaginingthetraditional notionsofsuccessandprosperity.Insteadoffocusingsolely onfinancialmetrics,theyareembracingamoreholistic approachtomeasuringimpact.Byprioritizingsocial, environmental,andethicalconsiderations,theyare redefiningwhatitmeanstobeasuccessfulbusinessinthe 21stcentury
These brands are not just disrupting industries; they are reshaping the very fabric of business. They are:
Elevatingconsumerexpectations:Settinghigher standardsforethicalpractices,socialresponsibility,and transparency
Attractingandretainingtoptalent:Creatingworkplaces thatfostergrowth,purpose,andwell-being.
Inspiringpositivechange:Drivingsocialand environmentalprogressbymobilizingtheircommunities andresources.
Buildingtrustandloyalty:Demonstratinggenuine commitmenttovalues,resultingindeepercustomer connections.
Theriseoffutureempowerersmarksanewchapterinthe evolutionofmodernbusiness; a fundamental shift in business philosophy.Byaligningpurposewithprofit, focusingonempoweringstakeholders,andcollaboratingfor positivechange,thesebrandsarenotonlythrivingbutalso pavingthewayforamoreresponsible,inclusive,and sustainablefuture.
Theseinnovativebrandsarenotjustrewritingtherulesof engagement;theyarereshapingtheveryfabricofour societyandeconomy.Byprioritizingsustainability, technology,diversity,andsocialimpact,theyarepavingthe wayforabrighterandmoreinclusivefutureforall.
An Indian Champion in the Global Medical Devices Niche
Unor Exim is well equipped to support the front-liners of the healthcare system by bringing the most advanced products, services and solutions that help advance both patients on dialysis and transplant patients along with supporting clinical processes for hospitals and centres.
Theworldofmedicaltechnologyisvastand
intricate,wherequalitycountsforlives.Inthis dynamicsphere,wherebreakthroughshappenat lightningspeed,UnorEximPrivateLimitedemergesasa companytowatch.UnorEximhascarvedanicheasa providerofunwaveringreliabilityandpatient-centric solutions.Committedtothehigheststandardsofquality, safety,andethicalpractices,thefirmhasearnedthetrustof leadinghospitals,organizations,andhealthcareprofessionalsthroughouttheindustries.
AsapioneerintheMedicalDevicesindustry,takingus backtoitsjourney,thecompany’sManagingDirector, RajanSareen,saysthathewasself-motivatedtoenterthis sector.“Actually, it is not only about the medical devices industry. I was always inclined to work in the services sector.”Hefurthersthatwhileinfinancialservices,he knewthatIndiahadimmensepotentialinthehealthcare segment.Hesearchedforaproductwithabottom-up approachandfiguredoutthatnephrologyandcriticalcare weretheareasthatneededmuchresearchinIndia.
“So our searches started in that direction, and we finally got in ABO incompatible transplants which was at a very nascent stage at that time,”herecalls.Withinmedical devices,thefirststagesofinnovationplayacrucialrolein shapingthedevelopmentofnewproducts.
UnorExim'sstrengthliesinitscomprehensivescope.The teamoffersaworld-classorchestraofproductsandservices
fromsophisticatedsurgicalequipmenttoeverydaymedical needs.Eachinstrumentiscarefullychosen,directly representingrenownedglobalmanufacturersandadhering tothemoststringentqualityandsafetystandards.This meticulouscurationensuresthathospitals,organizations, andbrandsacrosstheglobehaveaccesstothebesttoolsfor patientwell-being.
Today,UnorEximhasemergedasIndia'smosttrusted Medicaldevicecompany.Sharingitsguidingphilosophy, Rajansays,“We do what is right.”
UnorEximiswellequippedtosupportthefront-linersof thehealthcaresystembybringingthemostadvanced products,servicesandsolutionsthathelpadvanceboth patientsondialysisandtransplantpatients,alongwith supportingclinicalprocessesforhospitalsandcentres.
However,UnorEximdoesn'tjustdeliver,itcurates experiences.ItsstrategicpresenceinNewDelhiand Thailand,coupledwithanetworkofassociationsand representativesinmajorcountries,allowsthecompanyto bridgecontinentsanddeliverseamlessserviceonaglobal scale.Thisdedicationtoaccessibilityensuresthateventhe mostremotecornersoftheworldcanbenefitfromits expertise.
TheMedicalDeviceslandscapeiscontinuallyevolving. SharingtheirUSPsandotherdistinctivefactors,Rajansays thatUnorEximisanexclusivedistributorinIndiaand neighboringcountryforNephrologyandcriticalcare products.“The products marketed by us are unique across
the globe. Our principals (manufacturers) are very supportive and produce the most advanced line of products backed by solid research, as they are the oldest company in this area of clinical development across the globe. Our constant endeavour is to bring the most advanced transplant products at relatively lower prices so that world-class medical devices are made available to the patients in India,”heexplains.
AssistingHealthcareintheLastMile
Rajan’sleadershipstyleisoftenrecognizedasadriving forcebehindUnorExim'sachievements.Sheddinglighton theirapproachtoleadershipandteambuildingwithinthe organization,Rajansaystheydonotcompromiseonquality whetheritisaproductorhiringhumantalentisconcerned withinthecompany.“We are aggressively marketing our products so that they are available at even the remotest location/centre where transplant happens.”Hefurthersthat theyaregeareduptosupportnewcentrestohelpthemset upsupportsystemssothattheycanstarttransplant programsattheirownlocations.Withovertenyearsof expertise,theteam,underRajan’sexemplaryleadership,is confidenttheycansuccessfullyassisthospitalsin independentlydevelopingtransplantprograms.
TheessenceofMedicalDevicesliesininnovation, disruptions,accuracy,andenhancingdetection,diagnosis, andtreatments.Yet,accordingtoRajan,strikingabalance betweenoperationalefficiencyandcustomersatisfactionis avitalfactor Whileinnovationisessentialandcritical,an excessivelycomplexmedicaldevicecandistractfromthe device’scoreuseanditsfunctioning.Balancinginnovation withpracticalityisvalueless.Addingfeaturesordesign elementsthatdon’tcontributesignificantlytothedevice’s effectivenesscanovercomplicatethedesignanddetract fromitsoverallvaluefortheendusers.
Thus,UnorExim'scommitmenttoexcellenceextends beyondproducts.Itshighlyskilledandtrainedstaffarenot justsalespeople;they'reexpertsintheirownright,offering valuabledemonstrationsandpersonalizedsupportto hospitalsandindividualsurgeons.Thisfocusoneducation andcollaborationfosterstrustandempowershealthcare professionalstoutilisethelatestadvancementsconfidently
UnorEximhasfaceditsshareofchallengesasaleaderin India'smedicalsector.Sharinganinstancewherehisteam's resilienceandingenuitytriumphedoveradversity,Rajan saysthatmarketersinthehealthcareindustryfaceunique challengesinachievingtheirgoals.Managingtherising costofcareisoneofthemanychallengespayerscontinuouslyface.“We are adequately funded and use our resources effectively, which helps us face adversities strongly. Our team of technicians are very trained people, and we can face perplexities very effectively becauseofour teamefforts.”
WordsfortheWise
MedicalDevicesareanicheoftheIndianindustrythat demandsconstantinnovation.Insuchascenario,Rajan’s advicetootherbuddingentrepreneurswhoaspiretoventure intothisspaceisintenselypragmatic. The medical devices industry is not child’s play. It needs a lot of seriousness and professional aptitude. Unless the entrepreneurs are extremely knowledgeable as passion alone is not enough and if they have the cult/edge to be in this industry, else they should venture into some other non-serious avenue, as this industry is not for fly-by-night players.
FosteringtheMostEffectiveFutureTreatments
‘UnorEximPrivateLimitedmanufacturesUNOMAK™ 3PlySurgicalMaskonIndia’s1stFullyAutomatic Machine.Themaskisuntouchedbyhandsandmadeinthe mostHygienicenvironment.Thismaskhasspecial protectionlayersavailableoneachside. UNOMAK™ Surgical Face Mask Melt-Blown filter isapprovedby NelsonLaboratories.
GNL-99maskisapprovedbyIndianIS16289:2014, European14683:2019BSEN,andAmericanEN 14683:2019ASTMFregulatorystandards.
UNOMAK™3PlySurgicalMaskcomesinbothEarLoop andTie/HeadStraps. .“As we were https://www.unomak.in distributing face mask and similar products,”Rajansays,“I began thinking about the issue and potential arrangements during the underlying days of the pandemic. I saw that using face masks will be almost imperative as they are the main apparatus to forestall contamination. However, I understood that most masks available were made of poor quality. The need for high-quality masks led me to undertake this project.”
India’sleadinghospitalsandclinicsuseUNOMAKFace Masks,exclusivelyavailableonUnorMart,anonline marketplaceandaninitiativeofUnorEximPrivate Limited.
UNOMAKFaceMaskisdesignedwithmedicalgrade,3plynon-wovenfabricandmelt-blownfilterapprovedby NelsonLabstoensureenhancedprotectionfromeventhe smallestparticlesintheair
Ÿ Ashapeablenoseclipisconcealedinthemasktohelp shapeitontoyournosetocloseanyopeningandto protectyoucompletely.
Ÿ Itcomeswithextraprotectionlayersontheedges, whichkeepstheloopsintact.
Ÿ Itismadewithskin-friendly,non-wovenfabricthatis gentleonhumanskinandhaslowbreathingresistance forenhancedcomfortevenduringlonghoursof wearing.
Rajanadds,“To keep up with the increasing demand for surgical masks, we have doubled our production capacity by increasing the number of machines. From the masks to the production of the indigenous ear loops, tie straps and packing, every process is examined carefully by our highly skilled team and engineers. We have also ventured into manufacturing bouffant (nurse and surgeon caps) and hospital shoe Cover making in April ’21. The machines used to make these caps and shoe covers are also of global standards and have not been used in India before.”
AsUnorEximisthemostrecognizedbrandinIndia, supplyingleadingcorporatehospitalsandgovernment departments,Rajaninformsthattheyhavealsostarted manufacturingN95masksonthebestglobalmachinery available.“We shall also be applying for NIOSH certification for N95 masks. There are only three to four companies (including Unor Exim Private Limited) manufacturing N95 masks certified by NIOSH in India.”
Lookingahead,UnorExim'sfutureisasbrightasthe instrumentsitoffers.Withtheirunwaveringdedicationto innovation,globalreach,andpersonalizedservice,they're notjustkeepingpacewiththeever-evolvingmedical landscapebutshapingitsfuture.So,keepyoureyeson UnorExim–they'remorethanjustacompanytowatch; they'reaforceforgoodinaworldwhereeverybeat matters.“All our future moves shall bring innovative medical devices into the market with the ultimate aim of improving user experience while reducing the cost of treatment,”concludesRajan
Our vision extends beyond eleva ng our industry; we strive to contribute to India's development by enhancing its infrastructure, thereby accelera ng progress.
InthevibrantrealmofIndianindustry,whereambition
streamsitselfintodreamsandinnovationpaintsa canvasofprogress,VictoraLiftsstandsasatowering figurearticulatedfromthefineststrandsofpioneering leadershipandexcellence.Morethanjustamanufacturerof elevators,VictoraLiftsisatestamenttothetransformative powerofvision,dedication,andanunwaveringcommitmenttoexceedingexpectations.
Thecompany’sstoryisnotasprinttothesummitbuta meticulouslyplannedascent,eachstepmarkedbydeliberateinnovationandadeepunderstandingofthehuman experience.VictoraLiftsdoesn'tjusttransportpeople;it elevateslives.AtthehelmofVictoraLifts,CEOandMD AdityaKumarandhisteamunderstandthatelevatorsare notmerelyutilitariannecessitiesbutarteriespulsingwithin theheartofbuildings,connectingaspirationswithpossibilitiesanddreamswithdestinations.
Adityasaystheirpursuitofinnovationhasbeenrelentless, epitomizedbythegroundbreakingINFRATRAVEL™ solutions.Hesharesthatbeyondmereproducts,these cutting-edgetechnologiesstandasatestamenttotheir unwaveringdedicationtoredefiningtheelevatorindustry's possibilitiesandcapabilities.
“Central to our strategic focus has been the orchestrated expansion of Victora Lifts, emblematic not only of numerical growth but, more importantly, our capacity to meet the evolving demands of a burgeoning market dynamically,”he adds.Accordingtohim,theirteamisn'tjustaworkforcebut aclosely-knitcommunityoftalentedindividualssharingan unbridledpassionforexcellence.
ThenarrativeofVictoraLiftshasbeenintricatelywoven withthethreadsofdigitaltransformation.Adityasaysthat farbeyondcosmeticenhancements,theirdigitalevolution hasbeendrivenbyanardentcommitmenttoenhancinguser experiences.Everyinteractionacrosstheirdigitalplatforms istheculminationofmeticulousplanningandseamless collaborationwiththeirdevelopmentteams,ensuringan interfacethatisvisuallyappealing,remarkablyengaging, andintuitive.
“Quality has been the cornerstone of our product development at Victora Lifts, meticulously woven into the fabric of our designs and functionalities,”saysAditya,addingthat thissteadfastdedicationhaspositionedthemasleadersin deliveringimpeccableelevatorsolutions,settinganindustry benchmarkforexcellence.
IntegraltoVictoraLifts’journeyhasbeentheinvaluable insightsgleanedfromusabilitytestinganduserfeedback. Adityasays,“The user's voice has become our guiding principle, shaping our user-centric approach through direct insights gathered from testing sessions and comprehensive data analysis.”
“Collaboration has been the bedrock of our success story Our cross-functional teams, spanning product managers, developers, and manufacturers, have operated in perfect synergy.”Thiscollaborativespirithascultivatedan environmentofconstructivefeedback,propellingteam VictoraLiftscollectivelytowardunprecedentedsuccess underAditya’svisionaryleadership.
Headds,“Nurturing our growing team has been more than an obligation; it has been an authentic commitment rooted in our belief in fostering an environment where every individual can thrive, contributing their best towards Victora Lifts' continued excellence and innovation.”
AdityaspokeinanexclusiveinterviewwithInsights Success,thehighlightsofwhicharegivenherein.
Sir,asapioneeringcompanyintheindustry,couldyou takeusbacktothebeginningofyourjourney?What motivatedyoutostepintothisdynamicecosystem?
VictoraLiftsstartedwithavisiontotransformthe infratravellandscape.Motivatedbyadesireforpositive change,weintroduceduser-friendlyandtechnologically advancedinfratravelsolutions.Ourjourneyischaracterized byacommitmenttomakingverticalandhorizontal transportationanintuitiveandseamlessexperiencefor everyone.VictoraLiftsisnotjustaboutelevators;it'sabout enhancinghowwemoveandconnectinverticaland horizontalspaces.
VictoraLiftshasemergedasoneofIndia'sbestcompanies.Couldyousharetheguidingphilosophythathas propelledyourorganization'ssuccess?
Ourguidingphilosophycentresonacommitmentto excellence,customer-centricity,andrelentlessinnovation. Webelieveinsettinghighstandards,fosteringacultureof continuousimprovement,andstayingaheadofindustry trends.ThisphilosophyhaspropelledVictoraLiftstobe recognizedasoneofIndia'spremiercompanies.
Theindustriallandscapeiscontinuallyevolving.Please briefouraudienceaboutyourfirm’sUSPsandhowyou arecurrentlypositionedasoneofthebeststartups.
VictoraLiftsstandsoutwithtop-notchinfratravelproducts, leadingtechnology,andacustomer-centricfocus.Our uniquesellingpointsincludepioneeringINFRATRAVEL™ solutionsandacommitmenttoelevatingindustrystandards. TheseaspectspositionusamongIndia'stopstartups, continuallydeliveringoutstandingvaluetoourclientsby enhancingtheefficiencyandexperienceofelevator solutions.
Yourinspiringleadershipstyleisoftenrecognizedasa drivingforcebehindyourcompany'sachievements. Couldyoushedlightonyourleadershipandteambuildingapproachwithintheorganization?
MyleadershipstyleatVictoraLiftsprioritizescollaboration,opencommunication,andempoweringteammembers. Wecelebrateindividualcontributions,fosteringasenseof collectiveachievement.Thisapproachhasproveninstrumentalinsteeringourorganizationtowardsignificant milestonesandaccomplishments.We'vecultivatedaculture ofinnovationandinclusivitybycreatinganenvironment whereeachteammember'sstrengthsarevalued,andideas flowfreely.Recognizingandappreciatingindividual contributionsmotivatesourteamandstrengthensour
collectivespirit.VictoraLifts'successisatestamenttothe powerofcollaborativeleadership,whereeveryvoice matters,andsharedachievementpropelsusforward.
Theessenceofmodernbusinessliesininnovation, disruptions,andenhancingtheend-userexperience. Howdoesyourcompanystrikeabalancebetween operationalefficiencyandcustomersatisfaction?
Theessenceofmodernbusinessliesinstrikingabalance betweenoperationalefficiencyandcustomersatisfaction.At VictoraLifts,weachievethisbyleveragingtechnologyto optimizeoperationswhileensuringaseamlessandpositive end-userexperience.Ourfocusoninnovationallowsusto meetbothefficiencyandcustomer-centricobjectives.
Digitalizationandtechnologicaladvancementsare crucialaspectsofthemodernindustryecosystem.How doesyourcompanyintegratetheseprinciplesintoits corefunctioningandcontributetoatechnovative future?
AtVictoraLifts,wemaketechnologyanaturalpartofour work.Whetherit'soursmartINFRATRAVEL™solutions oruser-friendlyelevatorcontrolscraftedspecificallyfor elevators,weusetechtomakethingsbetter.It'snotjust aboutimprovinghowwework;it'saboutmakingelevators smarter,safer,andmoreuser-friendly.Bydoingthis,we're notjustkeepingupwiththetimes;we'reshapingthefuture ofelevatorswithsimple,smart,andinnovativetech.
VictoraLiftshasachievedremarkablesuccess.Could youhighlightatransformativeprojectorinitiativethat showcasesyourcompany'scommitmenttoexcellence andinnovation?
Atransformativeinitiativeshowcasingourcommitmentto excellenceistheintroductionofpredictivemaintenance throughIoTinourelevators.Thisprojectnotonly enhancedreliabilitybutalsodemonstratedourdedicationto leveragingtechnologyforthebenefitofourcustomers.
Theworkforceisthecornerstoneofanysuccessful organization.Howdoesyourcompanyfosteraculture ofgrowth,skilldevelopment,andempowermentamong itsemployees?
Ourcompanyprioritizesemployeegrowththrough continuouslearningandskilldevelopmentinitiatives.We investinprogramsthatempowerourteammembersto developprofessionallyandpersonally Thiscommitmentto
ongoinglearningcreatesacultureofgrowthwithinour organization,fosteringanenvironmentwhereemployees feelempoweredtoenhancetheirskillsandcontribute effectivelytoourcollectivesuccess.
AsaleaderinIndia'spioneeringnichesector,your companyhaslikelyfaceditsshareofchallenges.Could youshareaninstancewhereyourteam'sresilienceand ingenuitytriumphedoveradversity?
Whenfacedwithtoughtimes,ourteamshowedresilience andcleverthinking.Inamarketdownturn,wechangedour strategytomeetcustomers'needs,provingourabilityto overcomechallengesandcomeoutstronger Thisexperiencetaughtustheimportanceofbeingflexibleandcreative, showingthatourteamcanfindsmartsolutionseveninhard times.It'sareminderthatinourspecialfield,wecantackle difficultiesandstaystrongbyquicklyadaptingandfinding newwaystosucceed.
TheCOVID-19pandemichasreshapedindustries globally.Howhasyourfirmnavigatedtheseunprecedentedtimesandadapteditsstrategiestoensure businesscontinuity?
FacingthechallengesoftheCOVID-19pandemic,Victora Liftsswiftlyadapted,prioritizingsafetymeasuresand leveragingtechnologytoensurethecontinuousoperationof everyelevator Wehadonemantraofkeepingevery elevatoronduringCOVID.Despitethedisruptions,our commitmenttokeepingthingsrunninghighlightedthe importanceofadaptabilityandresilience.Thisperiod underscoredvaluablelessonsinnavigatingunforeseen challenges,showcasingthecompany'sagilityinmaintainingessentialservices.VictoraLiftsemergedfromthis experiencewithastrengthenedunderstandingofthe significanceofflexibility,safety,andtechnological integrationinensuringbusinesscontinuityduringunprecedentedtimes.
BusinessesareawayfortheIndianindustrytoaccelerateitseconomicpotentialandcapacity.Whatwouldyou adviseotherbuddingentrepreneurswhoaspireto ventureintothestartupspace?
TonewentrepreneursinIndia'sstartuparena,Iencourage youtopursueinnovationboldly,stayresilientinthefaceof challenges,prioritizebuildingasupportiveteam,andview setbacksasopportunitiesforgrowth.Keepaclearvisionat theforefront—itwillguideyouthroughthetwistsandturns ofstartuplife.Remember,eachhurdleisachancetolearn
andimprove.Inthisexcitingjourney,resilience,astrong team,andasteadfastvisionareyourrecipeforsuccess.
Lookingtothefuture,whatisyourvisionforVictora Lifts?HowdoyouaspiretocontinuemakingasignificantimpactonIndia'stransformationalcorporate landscape?
Lookingahead,ourcompany'sgoal,asitsays,‘Elevating India'sInfratravel,’istocontinueourgrowthjourneywhile makingapositiveimpact.Wearecommittedtoexpanding ourtechofferingsandadoptingeco-friendlypractices, contributingtoIndia'smoresustainablecorporatelandscape.Wefocusoninnovation,leadingthewayinour industry
Beyondbusinessobjectives,westronglycommittogiving backtosociety.Ourvisionextendsbeyondelevatingour industry;westrivetocontributetoIndia'sdevelopmentby enhancingitsinfrastructure,therebyacceleratingprogress. Thefutureholdsgreatpromise,andweareenthusiastic aboutcontributingthroughinnovation,responsibility,anda steadfastcommitmenttoexcellence.
Formoreinformation,pleasevisit https://victoralifts.com/.
Intoday'sglobalmarketplace,the
pursuitofsustainabilityhas evolvedfromameretrendtoa fundamentalimperative.Sustainability hasbecomeabuzzword,plastered acrosspackaging,websites,and marketingcampaigns.Withmounting environmentalchallengesand heightenedconsumerawareness, businessesareunderincreasing pressuretoembracesustainable practices.Amidsttheclamourforgreen credentials,somebrandsstandoutas truepioneers,leadingthechargefor authenticsustainability.
However,inaworldofgreenwashing andperformativegestures,howcanwe identifythesebrandstrulycommitted tomakingadifference?
EntertheHonourableHustlers: prominent brands leading the charge for authentic sustainability.These hustlersgobeyondgreenwashing, integratingsustainablepracticesinto theircoreDNA,advocatingfor change,andinspiringotherstojointhe movement.
Thesehonourablehustlersarenot contentwithmerelypayinglipservice toenvironmentalconcerns.Instead, theyaretakingboldanddecisive actiontominimizetheirecological
footprintandfosterpositivechange. Frominnovativeproductdesignto responsiblesupplychainmanagement, thesebrandsareredefiningthe standardsofsustainabilityandsetting anewbenchmarkforcorporate responsibility.
MoreThanMarketing:Forthese brands,sustainabilityisn'tjusta marketingploy;it'safundamental valuewovenintotheiroperations. Patagonia,theoutdoorapparelgiant, repairsandrecyclesusedgear,even encouragingcustomersto"buyless"–anunorthodoxmoveinaconsumerdrivenworld.Tesla,theelectric vehiclepioneer,disruptsthe automotiveindustrybypushingfor cleanenergysolutionsandadvocating forstricterenvironmentalregulations.
Attheforefrontofthismovementare companiesthatprioritizetransparency andaccountabilityintheir sustainabilityefforts.Thesebrands understandthattruesustainability requiresmorethanjustflashy marketingcampaigns;itdemandsa commitmenttomeasurablegoalsand tangibleresults.Bypublicly disclosingtheirenvironmentalimpact andprogresstowardssustainability targets,thesecompaniesbuildtrust andcredibilitywithconsumers, investors,andstakeholders.
TransparencyMatters:HonourableHustlersunderstand thattrustiskey Theyembracetransparency,sharingtheir progress,challenges,andevenfailures.Unilever,the consumergoodsgiant,publishesdetailedsustainability reportsandsetsambitiousgoalslikeachievingzerowaste tolandfillby2030.TheBodyShop,knownforitsethical products,empowerscustomerstotrackthesourcingof ingredientsandunderstandtheirimpact.
Moreover,honourablehustlersrecognizethe interconnectednessofsocialandenvironmentalissues. Theyunderstandthatsustainablebusinesspracticesmust extendbeyondenvironmentalstewardshiptoencompass socialequityandhumanrights.Thesebrandsareactively engagedininitiativestopromotefairlabourpractices, supportlocalcommunities,andadvancediversityand inclusionwithintheirorganizationsandsupplychains.
CommunityChampions:Thesebrandsrecognizetheir powertoinfluenceandcollaborate.Theybuildcommunities aroundsharedvalues,partneringwithNGOs,activists,and evencompetitorstodrivesystemicchange.Starbucks partnerswithFairtradeandConservationInternational, whileBen&Jerry'sengagesinsocialjusticecampaigns, mobilizingtheirlargecustomerbasetoadvocatefor change.
Onekeycharacteristicofhonourablehustlersistheir willingnesstoinnovateandembracenewtechnologiesto drivesustainability.Whetherit'sinvestinginrenewable energy,implementingcirculareconomyprinciples,or adoptingcutting-edgeeco-friendlymaterials,thesebrands areconstantlyseekingoutinnovativesolutionstoreduce theirenvironmentalimpactandenhancetheirsustainability credentials.
InnovationforImpact:HonourableHustlersdon'tshy awayfrominnovation.Theyinvestindeveloping sustainablesolutions,pioneeringnewtechnologies,and exploringalternativematerials.Nike's"MovetoZero" initiativeaimstoeliminatecarbonemissionsandwaste throughoutitssupplychain,whileAdidasutilizesrecycled oceanplasticinitsshoes.
Furthermore,honourablehustlersunderstandthe importanceofcollaborationandpartnershipinadvancing sustainabilitygoals.Recognizingthatnosinglecompany cansolvetheworld'ssustainabilitychallengesalone,these brandsactivelyseekoutopportunitiestocollaboratewith otherbusinesses,governments,NGOs,andacademic institutionstodrivecollectiveactionandcreatesystemic change.
ChallengesandOpportunities:Thepathtoauthentic sustainabilityisnotwithouthurdles.Balancingprofitwith purpose,navigatingcomplexsupplychains,and overcomingconsumerskepticismareconstantchallenges. However,theopportunitiesareimmense.Bydriving innovation,advocatingforpolicychanges,andinspiring consumers,HonourableHustlerscancreatearippleeffect ofpositivechange.
So,howcanyouidentifyanHonourableHustler? Look beyond marketing claims and delve deeper
Dotheyhaveaclearsustainabilitystrategy?
Aretheytransparentabouttheirpractices?
Dotheycollaborateforwiderimpact?
Aretheyconstantlyinnovatingforabetterfuture?
Thus,honourablehustlersareleadingthechargefor authenticsustainabilitybyprioritizingtransparency, accountability,innovation,andcollaboration.Thesebrands serveasbeaconsofinspirationandexemplarsof responsiblebusinesspractices,demonstratingthat profitabilityandsustainabilityarenotmutuallyexclusive butrathercomplementaryobjectives.
Bysupportingthesebrandsandholdingthemaccountable, wecancollectivelydemandandachievegenuine sustainability,ensuringabetterfutureforgenerationsto come.Asconsumersincreasinglydemandsustainability fromthebrandstheysupport,honourablehustlersare poisedtothriveinaworldwheresustainabilityisnotjusta buzzwordbutaguidingprincipleforsuccess.
Inthedeepestsilenceofoblivion,thereawakenedthe
firstwaveofenergyshoutingthefirstword– create Theinfinitenothingnesswasboredtodeath.Ityearned forself-destructionto create everythingelsebutvoid. Devoidofanythingsinceeternity,thevastemptiness beyondimaginationannihilatedintothetiniestpointofthe heaviestmatterthateverexistedinthatvacuum.Itgave birthtotheuniverseinsidetheuniverse.Thefirstcosmic goddess, me,called life
Thisisthestoryoflifebornoutoftheinanimatematterof thebraincalledthemind,withitsownemotionalcoreofa beatingheart.Alifehasawokentothemagicalmusicofthe creation,WondersofWords(WoW)
AccordingtotheFounderMeghaBajaj,threeguiding principleshavemadeWoWwhatitistoday:“First, our vision has been our North star.”Theeleven-wordvision statementis:
To awaken humanity, to better life… through words, and Silence
Meghaexplains,“Second, we firmly believe in the power of intent. All action is born out of intent. Everything we see
around us - a building or an organization, a relationship or a tree- began as intent. When the intent is pure and to make a difference, everything else flows in the right direction.”As afounder,sheandherteamensurethattheirintentisinthe rightplace.
“I firmly believe work hard and party harder is very old age. I live by this motto - work as if it is a party. I enjoy my work so much that it never feels like work. Every morning, there is a spring in my step. Thank God it’s Friday is as relevant to me as Thank God it's Monday. I believe when you love what you do - it rubs onto your team and customers and creates a brand,”smilesMegha,whoreflectson herjourney.Orwhereit‘WoW’allstarted.
Growingupastheyoungest(alsothemostnotorious)part ofa25-memberjointMarwarifamilylivingatNepeansea Road,Mumbai,haditssayonMegha.Loud,opinionated family–whowouldsuddenlyturnsilentasshewouldask themuncomfortablequestionsaboutherselfandLife.Their silencemadeMeghataketowritingtomakesense(and non-sense)ofeverythingthatwas.
Anunconventionalstudent,shewouldpreferbunking school(JBPetit,Fort)andsittingontheterracefacingthe sea,scribblingawayinconversationwiththeGodinher mind.
Oneyear,Meghawouldtopherclass;anotheryear,sinkto thebottom–leadingtothenickname“CrazyGenius”from herexasperatedteachers.“Ironically, it was my English teacher who told me that I would never learn English.
Fortunately, the sound of my own heart was always louder than anything else in the world.”Meghawentontostudy EnglishandHindiLiteratureatXavier’sCollegeandscript writingfromSophia–allofwhichaddedfueltoherlove affairwithwordsandledhertowritebooks.
Atage23,shewrotethefirstbook,‘ThankYou,Cancer’ publishedbytheworld-acclaimedHayHouse.Thiswona lotofmediaattentionandwaswrittenaboutinTimesof India,TheHindu,DNA,DainikBhaskar,andMumbai Mirrorandwaspraisedonvariousradiochannels.Next came‘IInspire,’whereMeghanarratedthestoryofNeerja Malik.
Thenextiscalled‘OneWoman,TwoAdvancedCancers, Conquered’isthepath-breakingjourneyofMegha’s
mother,whowasgivenafewdaystolivein2012whenshe wasdiagnosedwithStage-4,Grade-4BrainCancerand wentontolivefortenyearsafterthat!
Megha’smostrecentbook,‘TheBreakthrough,’published byoneofthetopfivepublishersinthecountry,Rupa Publications,createdhistory.Itwasattendedbynearlyhalf amillionpeople,makingitthebiggestvirtualbooklaunch. Apartfromwritingbooks,today,MeghaistheFounderof WoW(WondersofWords)withtherolesasanauthormentorandeducatorwithcovetedprogramsliketheWoW OnlineWritingandHealingWorkshopforaspiring authors/seekersandWoW3L’s(Language+Life+Leadership Skills)Programforschoolswhichhastouched1,00,000 livestilldate.Twoinstancesgavebirthtothetwoverticals ofWoW.
ThefirstwasseeingherwriteandwinawardsliketheMost ReadWriterawardforcovetedmagazines.Manyfamily andfriendsstartedurgingMeghatoteachthemwriting.She recalls,“Writing was as natural as breathing to me, and I wasn't quite sure how one could ‘teach’this to another.”
However,beingadaredevil,shedecidedtogiveitashot. SheputoutamessageonFacebookonemorning:"I am planning to teach writing through the online workshop, and asked people to mail me if interested.”
Meghawentaboutherdayasalwaysandwasstunnedwhen shecheckedhermailthatnightandhadreceived36 inquiriesfromacrosstheglobe.“This re-iterated to me the thirst people had to write and express themselves, and I wanted to give them an avenue.”Shebeganadecadeago withherfirstworkshopand,overtheyears,realizedthat wordshadsuchimmensepowerthatpeoplewerenotjust expressingthemselvesbutdiscoveringthemselves,feelinga greatersenseofpeaceandself-love,publishingandwriting books-fewofwhichwentontobecomebestsellers.WoW OnlineWritingandHealingworkshoptodayisaniche, a brand,andpeoplearewaitingtogetonboard.
Thesecondinstancethatfueledtheentrepreneurialspiritin Meghawaswhenoneoftheprincipals-GayathriRam, doingWoWonlinewritingandhealingworkshopwithher, asked,“If I am benefitting so much, can you not create a program for the four thousand plus students in my school?”
That'swhenWoW3L's(Language,LifeandLeadership SkillsProgram)wasborn.Itgaveanavenuetotheeducator inMeghawhowantedtoreachouttostudentsofallages andcitiestohaveoneperiodaweekfocusedongrowingin lovewiththemselves,expressions,andlifeitself.“Word of mouth took over, and today, we have some of the most premium and student-centric educationists working with us. I feel like I have just begun and have miles to go before I sleep,”saysMegha,super-excited.
Inthemodernlandscapewhereeverythingisevolvingfast, toensurethather‘WoW’brandremainsadaptableand aheadofindustrytrends,providinginnovativesolutionsto theirclients,Meghausesthemostdistinctiveapproach. “Sinceweworkcloselywithpeopleandhumanpsychology -tryingtomakeeveryindividualandchildintotheirbest version,oneofthegreatesttoolswehavefoundfor ourselvesismeditation.Maysoundstrange,butitisgoing within-asindividualsandasateamthathashelpedus comeupwithideasandsolutionsbornoutofintuitionand understandingoffellowhumans,”shesays,addingthatby stayingdeeplyrootedinspirituality,theyhavebeenableto findanswersandsolutionstotheworldthatnoAIor technologycanprovide.
Also,sheandherteambelieveinpersonalizingand customizingtheirproductsandservicessignificantly.“We believe that there is no one shoe that fits them all, so we constantly try to understand what the world needs in terms of mental and emotional health and wellbeing and find solutions.”
TheSagelyLeadership
Abrandechoestheunderlyingethosofitsleadership. Meghafollowstheadage,“Do unto others as you would do unto yourself… and don't do unto others what you would not have them do unto you.”Shebelievesthismakeshera veryhumaneapproachtotheteamandcreatesanunderstandingofwhattheymaybefeelingorgoingthrough.“If something motivates me, I bring it to them - so it can motivate them too. If something disheartens me, I ensure I do not do it to them.”Empathyisawinningformulafora happyteam.
Whenyougiveyourteamthefeelingthatyouunderstand andappreciatethem,whenyoudoneedtogivethem feedbackorgetthemtoworkharder,theydosohappily “Ourteamoperateswithloveandhappiness,andthatbrings usresults,”saysMegha,whoalsoensuresthatsheandher teamenjoyagoodwork-lifebalancebypressingthestop buttonweeklyatastipulatedtime.Thisissomethingshe hasbeenfollowingforyears.“Just because I work from home, I don't allow work to spill onto my family or ME time. I also ensure my team abides by it as I respect their family time as much as I do mine. Even if they wish to send messages on our work WhatsApp group post our work hours, I discourage it so everyone values their personal space and time.”
Intherealmofpublishing,technologyplaysapivotalrole inenhancingefficiency.Meghaacceptsthattechnologyhas helpedWoWimmensely Theyhadtheworld’sbiggest virtuallaunchforMegha’slastbook-TheBreakthrough (Rupa)duringCOVID-19.“We had close to half a million people attend, which was only possible because of technology - social media marketing and execution.”
Alltheirworkshopsarepromotedwidelyonsocialmedia, andtheironlineandofflinepresencehashelpedimmensely
TheteamWoWwritesforseveralweeklymagazines-again, theonlineamplificationempowersthemtoreachmoreand gainbrandvisibility.Sheadds,“We are a technology-driven green company where most work happens without physical travel or leaving a carbon footprint.”
Let’s
Challengesarepartandparcelofeveryentrepreneur’s journey.OneofMegha'schallengeswasthatherconnection totheworldwaslimitedtofamily,friends,andreadersat booklaunches.However,withWoW,herlifesuddenly becameverypeople-centric.Shefindsitexcitingtoseethe varioushuesthatpeoplebring.Earlier,shewouldgetupset, frustrated,andhurteasily–butnowsheseespeopleas extensionsofher.“I cherish all the good and actually get amused by their lesser pleasant sides.”
ThenextbeautifultransitionthatMeghawentthroughwas delegation.Earlier,sheusedtodoeverythingherself.She didnotknowhowtodelegateandoftenworriedthings wouldn’tbedonewell.Shehaslearnedtogetoverthis. Gainedimmenseconfidenceinothersandentrustedthem withsignificanttasks.“It is empowering me to scale my business. It has freed my time considerably to do what I love and maximize our product and services.”
Oneofthemostincredibleexamplesoftheentireteam comingtogethertocreatesomethingawe-inspiringwas COVID.WhentheywantedtolaunchTheBreakthrough bookvirtually Theybelievedinthebookandfeltitwasjust whattheworldneededinthechallengingtimethatitwas facing.Theywantedtoensurewehadtheworld’sbiggest virtualbooklaunch.Sincesomeonehadalreadyhada launchfor1,00,000people,theyneededtocrossthis number.Thewaytheentireteamthoughtoutoftheboxand collaboratedwithBookMyShowtodothislaunch,theway
everyonewassoexcitedandwillingtoworkceaselesslytill theymettheirtarget,andtheempoweringcommunication theyhadthroughsocialmedia(withasmallbudgetthey wereabletoreachoverfivemillionpeople),“Created a breakthrough for us. We aimed to get 111,111 people for our virtual launch held on 15th August 2020 and were amazed when we surpassed this to 3,85,700 people attending it!” ItwasanincrediblemomentforMeghaandtheteamas theycouldseehowhardwork,backedbyeffective communicationandfaith,hadpaidoff.
Lookingtothefuture,Meghahasalreadybegunthenext chapterofher‘WoW’journey Alotofherlifehasbeena seriesofcoincidencesandmiracles.Itwasn'tlikeshechose things;lifepavedthewayforthingstohappen.People askinghertoteachthemwritingledtoWoWOnline WritingandHealingWorkshopbeingborn,andsimilarly, WoW3L'swasbornunderahugetreeinChennaiwhen Gayathriaskedhertobringsomethingtoherschool–“I think the next seed has to come from the world too.”
Manydirectorsandproducershavestartedconnectingand askingMeghaifherarticles,storiesorbookscanbe convertedintosomethingforthesilverscreen.
Shesays,“My mind is now running in that direction, and many conversations are going on. We will see what comes forth, but it's exciting because I think in images and doing movies and web series is the next stepping stone for me.”
“I wish to create E-Cube content: Entertaining, engaging and enlightening. I believe the world needs more of this to bring paradigm shifts in mindset. Several books, programs, and movies have transformed my life forever, and I believe if I bring more E-Cube content to the world, I will create insights, moments of inspiration and shifts for people.”
However,theprologueandepilogueofMegha’s‘WoW’ storywouldbeincompletewithoutherversionofspirituality.Fromaveryyoungage,shebelievedthatallthe answerstotheworldoutsidecanbefoundwithin.Itledher toseekspiritualityinherteens.Frombookstomasters,she soughtitall.“Until I reached my beloved Guru, Mahatria and the path he divined called infinitheism.”Hiswaysare contemporaryandpractical,andhiswisdomisdeeply
rootedinrationalityandscience.“His teachings appealed to both my left and right brain, and applying the formulae he gave for life, I started seeing an integration of bodymind and soul leading to peace and success.”
Likemanyintheworld,Meghausedtobelievethat materialismandspiritualitycannotgohandinhand. However,throughMahatria,sherealized this and that isnot onlypossiblebutalsodesirable.
“Everything we do in WoW is deeply rooted in spirituality, and many of us in the team are regular meditators and believe in getting ourselves right to get the world right. It’s very fulfilling to live in such a manner, and I firmly believe that I owe everything I am and will be to my Guru. This helps me stay aspirational and yet humble,” closesMegha.
