Visionary Leaders Shaping Africa’s Digital Landscape in 2025 the Future of
Unlocking Growth
How to Embrace Digital Innova on in Your Business
Igni ng Expansion
How to Leverage Future Technology for Growth
Gbenga Adegbiji Geniserve Chief Execu ve Officer
Transforming West Africa’s Digital Landscape
Aswestepfurtherintoaneradefinedbyrapid
digitaltransformation,thestoryofAfricaisone ofextraordinarymomentum,resilience,and innovation.CIOLookinthisspecialedition—10 Visionary Leaders Shaping the Future of Africa’s Digital Landscape in 2025—celebratesthepioneers,trailblazers, andchange-makerswhoarenotonlynavigatingthe continent’scomplexdigitalterrainbutactivelyreshaping it.
Fromfintechrevolutionariesbuildinginclusivefinancial ecosystems,totechentrepreneursdrivingconnectivityand digitalliteracyinunderservedregions,eachofthese leadersrepresentsauniqueforcepropellingAfricatoward amoreconnected,empowered,andinnovativefuture. Whatbindsthemisasharedvision:toharnesstechnology asatoolforprogress,economicdevelopment,andsocietal transformation.
Theirworktranscendsindustriesandborders.Whether throughscalablestartups,policyadvocacy,orgrassroots innovation,theseleadersareaddressingsomeofthe
continent’smostpressingchallengeswithbold,forwardthinkingsolutions.Indoingso,theyareredefiningwhatis possible—notonlyforAfricabutfortheworld.
Thiseditionismorethanacelebration;it’saninvitationto learn,tobeinspired,andtoengagewiththevibrantdigital evolutiontakingshapeacrossAfrica.Aswespotlightthese 10remarkableindividuals,wehopetheirstoriesignite conversations,collaborations,andcontinuedprogress acrossthedigitalfrontier.
Here’stovision,leadership,andtheboldfutureahead.
Happy Reading!
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Transforming West Africa’s Digital Landscape
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A R T I C L E S
Unlocking Growth
How to Embrace Digital Innova on in Your Business
Igni ng Expansion
How to Leverage Future Technology for Growth
PoojaMBansal Editor-in-Chief
CONTENT
Deputy Editor Anish Miller
Managing Editor Prince Bolton
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ArunMehta HeadofData Analytics&AI
Dr.FouadChacra VPDigitalization
FlorianGröne Global Telecommunications Leader
GabrielCabrera Head
FirstAbuDhabiBank(FAB) bankfab.com
DubaiElectricity& WaterAuthority-DEWA dewa.gov.ae PwC pwc.com
HatchEcom hatchecom.com
GbengaAdegbiji CEO
JamesMaunder DirectorofTechnology andDigital
NishthaJain HeadofInnovation andDigitalTechnology
OliviaAzadegan DigitalTransformation Leader
Geniserve geniserve.net
UniteStudents unitegroup.com
Takeda takeda.com
GlobalMethaneHub globalmethanehub.org
Specialistintechnologyanddigitaladoption,knownfor implementingtransformativedigitalprojectsandadvancing organizationaldigitalcapabilities.
Leaderindigitalization,drivingenterprise-wideadoptionof advancedtechnologiestostreamlineoperationsandpromote digital-firstbusinessmodels.
Globalexpertintelecommunications,recognizedforsteering large-scaledigitalinitiativesandshapingindustrystrategies fordigitalinnovation.
Innovatorindigitaltechnology,skilledatleadingteamsto deliverimpactfuldigitalsolutionsanddrivetechnological advancementindiversesectors.
Veteranindigitalinfrastructure,specializingindatacenters, telecoms,andfibernetworks,recognizedforoperational excellenceandthoughtleadershipinWestAfrica’sICTsector.
Technologystrategistskilledindigitalinnovation,withatrack recordofleadingcomplexdigitalinitiativesandfosteringtechdrivenorganizationalchange.
Pioneerininnovationanddigitaltechnology,passionateabout deployingemergingtechnologiestocreatevalueandaccelerate digitaltransformationinitiatives
Expertinguidingorganizationsthroughdigitaltransformation, leveragingtechnologystrategyandinnovationtodrive businessgrowthandoperationalefficiency.
RajatTaneja President,Technology
SomyVarghese Headof DigitalTransformation &Technology
Visa visa.com
EtoileGroup etoilegroup.com
Technologyvisionarywithextensiveexperienceinscaling technologyplatforms,fosteringinnovation,andleadinghighperformanceglobaltechnologyteams.
Experiencedindigitaltransformationandtechnology management,adeptatintegratingdigitalsolutionstooptimize processesandenhancebusinessoutcomes.
Transforming West Africa’s Digital Landscape
Starting as a graduate engineer in 1996, I worked on narrowband telecommunications links with EF Johnson and Ritron Radio. My early years were spent mastering circuit switching with R2 and SS7 signaling systems, later transitioning into the wireless world of CDMA and GSM systems.
10 Visionary Leaders Shaping the Future of Africa’s Digital Landscape in 2025
IntherapidlyevolvinglandscapeofITand
telecommunications,fewindividualshavemadeas significantanimpactasGbengaAdegbiji,Chief ExecutiveOfficerofGeniserve Withover25yearsof experience,Adegbijihasplayedapivotalroleinshaping WestAfrica’sdigitalinfrastructure.Frompioneering CDMAexpansiontospearheadingmajorfiber-optic projectsanddatacenterdevelopments,hisjourneyreflectsa deepcommitmenttoinnovation,leadership,andsustainable growth.
Asaseasonedprofessional,Adegbijihaswitnessedthe transformativepoweroftechnologyinAfrica.Hehasbeen attheforefrontofbroadbandpenetration,helpingbridgethe connectivitygapbetweencoastalcitiesandunderserved hinterlands.ThroughhisleadershipatGeniserve,he continuestodrivedigitaltransformationinWestAfricaby providingcriticaldigitalinfrastructuresolutions.His extensiveexperienceinDataCentre,OpticFibre infrastructure,projectmanagementandsustainability positionshimasathoughtleaderintheindustry
Inthisexclusiveinsight,Adegbijishareshisjourney, perspectivesonthefutureofITandtelecominAfrica,and howGeniserveisaddressingkeychallengesinthesector. Fromadvocatingforsustainabledatacentersto emphasizingthepotentialofAIandcloudcomputing,he providesacomprehensivelookatwhatliesaheadfor Africa’sdigitaleconomy
PivotalMomentsina25-YearCareer
Adegbiji'sjourneyinITandtelecommunicationshasbeen eventfulandimpactful. “Starting as a graduate engineer in 1996, I worked on narrowband telecommunications links with EF Johnson and Ritron Radio. My early years were spent mastering circuit switching with R2 and SS7 signaling systems, later transitioning into the wireless world of CDMA and GSM systems.”
Oneofthedefiningmomentsinhiscareerwashistransition fromaCDMAswitchengineertoprojectmanagement, whereheledtheexpansionofStarcommsLimited’sCDMA fixedwirelessoperationsbeyondLagos.Theexpansioninto Kano,Maiduguri,andPortHarcourtwasasignificant milestonethatlaidthefoundationforfurtherCDMA expansionandwirelesssystempenetrationinNigeria between2003and2005.
Followingthissuccess,hetookonhigh-impactprojects, includingtheimplementationofa3,900kmmicrowave
The continent is ripe for digital innovation, and hard work, deep technical knowledge, and networking can lead to meaningful impact. “ “
backbonelinkandtheconstructionof4,000kmoffiberopticinfrastructureacross30NigerianstatesforCeltel Nigeria(nowAirtel).Hiscontributionsalsoextendedto datacenterdevelopment,leadingtheestablishmentofthe largestcolocationdatacenterforMainOne(nowEquinix) anddrivingstrategicexpansionsacrossWestAfrica.
Withnearlythreedecadesofexperienceinthetelecomand digitalinfrastructurespace,Adegbijirecognizedcritical gapsintheindustry “One of the biggest challenges in broadband penetration across Nigeria and West Africa is the inability to efficiently move subsea capacity from coastal cities to the hinterlands.” SaysAdegbiji.
UsingNigeriaasacasestudy,mostsubseacableslandin Lagos,butconnectivityremainsachallengeinremote regions.Whilegovernmenteffortsarereducingthecostof RightofWay(RoW),therealchallengeliesin implementingsustainablesolutions.Thisledtothe foundingofGeniserve,acompanydedicatedtodesigning, implementing,andmanagingcriticaldigitalinfrastructure projectsinacost-effectiveandsustainablemanneracross Africa.
Geniservefocusesonclosingthedigitaldivide,ensuring thatconnectivityreachesunderservedareaswhile maintaininghigh-qualityinfrastructurestandards.Through strategicpartnershipsandahands-onapproach,the companycontinuestodrivetechnologicaltransformationin Nigeriaandbeyond.
Asarecognizedthoughtleader,Adegbijihasspokenat variouslocalandinternationalevents,advocatingfor Africa’sdigitalfuture.HeemphasizesthatAfricaisthenext frontierforthedigitaleconomy—aregionrichinresources, ayouthfulpopulation,andgrowingtechnologicaladoption.
“While challenges exist, the opportunities outweigh the risks. The demand for cloud computing, data centers, and connectivity is rising, and global tech giants like Google, Meta, Microsoft, and Equinix are investing in African digital infrastructure.” saysAdegbiji.Hebelievesthat smartinvestorsshouldlookatAfrica’slong-termpotential indatacenters,long-haulfiberconnectivity,andsustainable energysolutions.
“ “
While challenges exist, the opportunities outweigh the risks. The demand for cloud computing, data centers, and connectivity is rising, and global tech giants like Google, Meta, Microsoft, and Equinix are investing in African digital infrastructure.
Adegbiji’sleadershipapproachisdeeplyrootedinhis uniqueblendofacademicandindustryexperience.His journeyhasbeenshapedbycontinuouslearning,alternating betweenformaleducationandhands-onindustryexposure.
Startingasabankingapplicationdeveloper,helater pursuedaHigherNationalDiploma(HND)inElectrical andElectronicsEngineering,followedbyaBachelor’s degreeinthesamefield.Thisiterativelearningprocesshas givenhimasolidfoundationinbothtechnologyand leadership.
HisworkacrossAnglophoneandFrancophoneWestAfrica hasfurthershapedhisunderstandingofculturalandmarket dynamics,allowinghimtotailorsolutionstospecific regionalneeds.Thisdeepinsighthasbeeninstrumentalin structuringprojectsanddeliveringimpactfulsolutionsfor clients.
AccordingtoAdegbiji,Nigeriahasbeenaleaderindigital transformationwithinWestAfrica.ThelaunchofGSM servicesin2001wasapivotalmoment,accelerating investmentintheregion.ThecontributionofICTtoGDP hasconsistentlyrangedbetween8%and10%sincethe mid-2010s.
TheWestAfricancoastlinehasattractedmajorsubseacable investments,includingMainOne,Glo-1,WACS,ACE, Equiano,and2Africa.Thesecableshaveboostedregional connectivity,attracteddatacenters,andenhancedinternet exchangepoints.
Lookingahead,AI,robotics,andcloudcomputingwill drivethenextphaseofgrowth.AccordingtoMcKinsey& Company,AIcouldincreaseAfrica’sGDPby$1.2trillion by2030,positioningthecontinentasamajorplayerinthe globaldigitaleconomy.
TheriseofcloudandedgecomputingisreshapingAfrica’s datacenterlandscape.Adegbijihighlightsthatcloud servicesareshiftingclosertotheedge,meaningdata storageandprocessingareincreasinglyhappeningwithin Africaratherthanoverseas.
“ “
Although the continent lacks hyperscale capacity, investment in data centers and fiber-optic networks is accelerating. Global players like Equinix, Digital Realty, Google, and Meta are expanding their presence, while governments are supporting fiber infrastructure development. This trend is expected to drive unprecedented growth in the next five years.
“Although the continent lacks hyperscale capacity, investment in data centers and fiber-optic networks is accelerating. Global players like Equinix, Digital Realty, Google, and Meta are expanding their presence, while governments are supporting fiber infrastructure development. This trend is expected to drive unprecedented growth in the next five years.” SaysAdegbiji.
ForAdegbiji,sustainabilityisacorepriority True sustainabilitygoesbeyondsolarpanelsandwind turbines—itmustbeintegratedintotheentiredigital infrastructurebuildingblocksandlifecycle;fromdesign andmaterialselectiontoenergyefficiencyandwaste reduction.
WhilepowerchallengespersistinsomeAfricannations, employingenergy-efficientequipment,renewableenergy adoption,intelligentbuildingdesigns,andwater conservationstrategieswilldrivedecarbonizationandlongtermsustainability.
Geniserveisactivelyworkingonbroadbandconnectivity projectsacrossNigeriaandWestAfrica.Recently,the companycompleteda1,000kmfiber-opticnetworkacross EdoStateofNigeria,providingconnectivityto18local governmentareasand60primaryhealthcarefacilities.This hasenabledtelemedicineinitiativesandsupportedeGovernmentsolutionsintheState.
Additionally,Geniserveiscollaboratingwithpartnersto developAIinfrastructureinEastAfrica,positioningthe regionasafuturehubforAI-driveninnovation.
AdegbijiurgesyoungprofessionalstostayinAfricaand seizeopportunities. “The continent is ripe for digital innovation, and hard work, deep technical knowledge, and good networking can lead to meaningful impact.” Adegbiji advises.
Heemphasizestheneedforearlyexposuretocritical infrastructure—fromdatacenterstofiberoptics—to cultivateinterestandexpertiseatayoungage.
Whileinfrastructureandregulatoryhurdlesareoftencited, skillsshortagesandbraindrainarealsosignificantbarriers. TheemigrationofAfricantechtalenttoEuropeand Americaiscreatingaresourcegap.
Adegbijisuggestsengagingyoungtalentearly,integrating themintodatacenteroperationsandinfrastructureprojects tobuildlocalexpertiseandretainskilledprofessionals withinAfrica.
ThroughhisleadershipatGeniserve,GbengaAdegbiji continuestodrivedigitaltransformation,ensuringthat
WestAfricaremainsattheforefrontofglobaltechnology advancements.Hisworkisnotonlyshapingtoday’s infrastructurebutlayingthefoundationforasustainable anddigitallyconnectedfuture.
Inthetoday’srapidlychangingbusinessenvironment,digitalinnovationisnolongera
luxurybutarequirement.Organizationsthatadopttechnologyandredefinetraditional approacheswillbemorelikelytocompete,survive,andsucceed.Butdigital transformationisnotaboutadoptingnewtoolsbutaboutchangingattitudes,aligning strategywithtechnology,andempoweringpeopletodrivechange.Thisarticlehighlights practicalactionstakenbybusinesseswhichincludecreatingadigital-firstculture, reskillingemployees,andutilizingagiletechnologyinstayingahead.
Thecoreofdigitalinnovationliesinmakingthebusinessmoreofadigital-firstmindset whichincludesengagingleadershipandemployeestothinkdigitallyacrosseveryfunction oftheirwork—operationsandcustomerservice,productdevelopment,andmarketing.The revolutionhastobeinitiatedbyleadership,creatingaculturewhereinnovationis encouraged,riskistakenconstructively,andfailureisregardedasasteppingstonefor advancement.Training,workshops,andmentoringcandevelopdigitalmindsetinto organizationalculture.Beforeexperimentingwithnewtechnology,organizationsmust definewheretheyaretodaywhenitcomestodigitalcapabilities.
Performadigitalmaturityanalysistodeterminewhereyourorganizationistodayinterms ofdigitalcapabilities.ThisentailsthemeasurementofITinfrastructure,digital competency,customerexperience,andcompetitivestanding.Onceyouhaveaclearimage, putyourdigitalworkintothecontextofyourbusinessvision.Whateveryourtargetiswhethertoboostthedegreeofcustomerinteraction,reducecomplexityinoperations,or findnewrevenuestreams-asolidvisionforstrategywillguidespendingdecisionsand supportanintegratedtransformationexperience.
Employeesarekeytoanysuccessfuldigitaltransformationwhichtakesplace.Itis importanttoprepareyourworkforcewiththedigitalcompetenciestheyrequire.Offer continuouslearningopportunitiesthatarecustomizedtomanyrolesandlevelsof expertise—everythingfrombasicdigitalliteracytomoreadvanceddataanalyticsand cybersecuritytraining.Givenallthesedigitalresourcesatourdisposal,itisessentialto focusontechnologiesthatdriveyourbusinesspriorities.Afewofthemostsought-after innovationsincludeCloudComputing,ArtificialIntelligenceandMachineLearning, InternetofThings,DataAnalyticsandCustomerRelationshipManagement(CRM) systems.
Digitalinnovationshouldultimatelybeforyourcustomers. Understandingandanticipatingtheirneedsisthekeyto offeringappropriatesolutions.Utilizetoolslikecustomer journeymapping,userresearch,anddataanalyticsto realizecustomers'behaviorandtastes.Digitalplatformscan bemadetopersonalizeinteractions,enhanceresponse times,andcustomerexperienceasawhole.Targeted content,chatbots,andself-serviceportalsaresomeofthe waysthatdigitaltechnologiescanbeleveragedtoprovide valuetoyourcustomers.
Agilityisthedefiningcharacteristicofthedigitalera. Traditionalprojectmanagementdoesnothavetherequisite agilitytoadapttochangingmarketplacedemands.Agile methodologiessuchasScrumorKanbanallowteamsto developiniterativecycles,experimentquickly,andpivot onfeedback.Agilemethodologyallowsforrapidtime-tomarket,encouragesexperimentation,andreducesthe potentialfordisasterfailure.Agilemethodologyencourages transparencyandinterdepartmentalcollaboration.
Thereshouldbeclear-cutKPIs(KeyPerformance Indicators)totrackdigitalsuccess—enhancedcustomer retention,reducedcostofdoingbusiness,orboosted employeeproductivity.Utilizemeasurementstogaugewhat isgoingwellandwherethechangeshavetobedone. Continuousimprovementisthemarkofexcellentdigital innovation.
Acultureofinnovationpromotesagilityandopennessto change,whichiscrucialfordigitalinnovation.Teamsare morewillingtoexperimentwithnewdigitaltools,
platforms,orbusinessmodelsratherthanstickingtolegacy systems.Employeesfeelsafetopropose,test,anditerateon newdigitalsolutions.Thisleadstograssroots innovation—peopleonthefrontlinessolvingrealproblems withdigitaltools,whichoftenleadstopowerful improvements.
Innovationculturefuelscross-functionalcollaboration, breakingdownsilos.That’sessentialwhenimplementing digitalinnovationslikeAI,automation,orcloudsolutions, whichrequirebuy-inacrossdepartments.Digitalinnovation oftenstemsfromtryingtosolveproblemsinnew ways—whetherit'simprovingcustomerexperienceor streamliningoperations.Aninnovation-drivenculturehelps businessesfocusonsolvingratherthansettling,whichleads tomoremeaningfultechadoption.
WheninnovationispartofthecompanyDNA,leadersare morelikelytostayproactiveaboutnewtechtrendsand strategicallyalignthemwithbusinessgoals,insteadof reactinglatewhendisruptionhits.Inaculturewhere changeisexpectedandencouraged,digitalinitiativesface lesspushback.Teamsviewdigitaltransformationasan opportunityratherthanathreat.
Conclusion:
Embracingdigitaltransformationisajourney,nota destination.It'snotjustnewtechnology—it'sculture change,strongstrategy,andmotivatedemployees.By creatingadigitalmindset,investingintalent,mappingtech tobusinessvalue,andcommittingtoagile,your organizationcandrivetransformationthatcountsand durablegrowth.Thekeyisstayingagile,fact-based,and single-mindedlyfocusedondrivingvalue—valueforyour businessandvalueforyourcustomers.
Inalandscapedefinedbyrapidchange,leveragingfuture
technologyisnolongeraluxury—itisafundamental driverofsustainablebusinessgrowth.Fromartificial intelligenceandblockchaintoaugmentedrealityandadvanced analytics,emergingtechnologiesarereshapingindustries, unlockingnewmarkets,andredefiningwhatitmeansto competeandthrive.
Here’showforward-thinkingorganizationscanharnessthese advancementstofueltheirgrowthtrajectory
Technologyservesasbothacatalystandanenablerforbusiness expansion.Itstreamlinesoperations,enhancescustomer experiences,andopensdoorstonewopportunities.Keybenefits oftechnologyadoptionincludeincreasedefficiencyand productivity,enhancedcustomerexperiences,improved decision-makingthroughdataanalytics,expandedmarketreach, andcostreductionwithresourceoptimization.
Recognizingtheseadvantagesallowsbusinessestoapproach technologywithclarityandpurpose,ensuringinvestmentsalign withstrategicobjectivesratherthanchasingtrendsfortheirown sake.
AlignTechnologyInvestmentswithBusinessGoals:The foundationofasuccessfultechnology-drivengrowthstrategyis alignment.Businessesmustidentifytheircoreobjectives—beit operationalefficiency,marketexpansion,orcustomer engagement—andselecttechnologiesthatdirectlysupportthese aims.Forexample,automationandAIcanstreamline workflows,whileCRMplatformsandmarketingautomation toolscandeepencustomerrelationships.
SetClearMetricsforSuccess:Everytechnologyinitiative shouldhavemeasurableoutcomes.Whetherit’simproving customerretentionorreducingresponsetimes,tracking thesemetricsensuresthattechnologyinvestmentsdrive tangiblebusinessresults.
1.DigitalTransformationastheNewNorm
Embracedigitaltransformationacrossallbusiness functions.Thismeansadoptingcloud-basedsystems, integratingdigitaltoolsforcollaboration,andensuringyour workforceisdigitallyliterate.Companiesthatadaptquickly todigitaltransformationarebetterpositionedtooutpace competitors.
LeveragedataanalyticsandAI-poweredtoolstoextract actionableinsightsfromcustomerbehaviorandmarket trends.Predictiveanalyticscanoptimizesupplychains, personalizemarketing,andinformproductdevelopment,all ofwhichdrivegrowth.
3.MarketExpansionThroughConnectivity
Theinternetanddigitalplatformsbreakdowngeographical barriers,enablingevensmallbusinessestoreachglobal audiences.E-commerce,digitalmarketing,andonline communicationtoolsfacilitateentryintonewmarketsand customersegments.
4.EnhancedCustomerExperience
Personalization,24/7supportthroughAIchatbots,and seamlessonlineinteractionsfostercustomerloyaltyand advocacy.Technologyenablesbusinessestotailorproducts andservicestoindividualneeds,enhancingsatisfactionand retention.
5.RemoteWorkandGlobalTalent
Remoteworktechnologiesalloworganizationstotapintoa worldwidetalentpool,drivinginnovationandreducing
laborcosts.Collaborationtoolsandprojectmanagement platformsempowerdistributedteamstoworkefficiently
Advancedsupplychainmanagementsoftware,IoT,and blockchainprovidereal-timevisibility,reducecosts,and improvedeliverytimes.Thesetoolsenhancereliabilityand trust,crucialforbusinessgrowth.
Modernbusinessmanagementisbeingtransformedby technology.Cloud-basedERPsystemsintegratekey processes,improvingdataaccuracyandcollaboration.AIdrivenanalyticsoptimizepricing,predicttrends,and identifyinefficiencies.Blockchainsecurestransactionsand enhancestransparency Theseinnovationscollectively enablebusinessestooperatesmarterandscalefaster
Stayingaheadofthecurvemeansexperimentingwithand adoptingemergingtechnologiessuchas3Dprintingwith embeddedsensors,whichenablesreal-timemonitoringand custommanufacturing,revolutionizingindustriesfrom healthcaretoautomotive.Virtualrobotictestingplatforms allowbusinessestosimulateandrefineroboticsolutions, reducingdevelopmentcostsandtimetomarket.
Leveragingfuturetechnologyforgrowthisnotabout adoptingeverynewtool—it’saboutmakingstrategic choicesthatalignwithyourbusinessvision.Byfocusingon technologiesthatdriveefficiency,enhancecustomervalue, andopennewmarkets,organizationscanbuildresilience, fosterinnovation,andsecurelong-termsuccess.Thefuture belongstothosewhonotonlyanticipatechangebut activelyshapeitthroughpurposefultechnologyadoption.
