10 Most Promising Industrial Design Companies to Watch April2023

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Graphic Dynamics

Mind-blowing Design Trends in the Modern Industry

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Sustainability Relevance

The Importance of Sustainable Architecture in Today's World

Global Expert in Providing Sustainable Product Design and Innovaon

10 MOST PROMISING INDUSTRIAL DESIGN COMPANIES TO WATCH APRIL ISSUE : 05 2023

Editor’s Note

CInnovationisthelifebloodofprogress,andindustrial designcompaniesareattheforefrontofdrivingthis transformativeforce.Withtheirexpertisein combiningaesthetics,functionality,andusercentereddesign,thesecompaniesplayavitalrolein shapingtheproductsandexperiencesweencounterinour dailylives.Fromconsumerelectronicstoautomotive design,theyareinstrumentalinpushingtheboundariesof creativity,efficiencyandsustainability.

Oneofthekeycontributionsofindustrialdesignersistheir abilitytoidentifyunmetneedsanddesignsolutionsthat enhanceuserexperiences.Throughmeticulousresearch, marketanalysis,andanempatheticunderstandingofuser behaviors,theyuncoverinsightsthatdriveinnovation.By translatingtheseinsightsintointuitiveandvisually appealingproducts,theyrevolutionizeindustriesandcreate newmarketopportunities.

Theimportanceofminimizingenvironmentalimpactis dedicatedtodevelopingproductsandsolutionsthatare environmentallyfriendly.Byincorporatingsustainable materials,energy-efficientdesigns,andcirculareconomy principles,theydrivepositivechangeandsetnewstandards forresponsiblemanufacturing.

Collaborationisanotherkeydriverofinnovationinthe realmofindustrialdesign.Thesecompaniesworkclosely withclients,engineers,andotherstakeholderstoensurethat

esigning istinctions riving evelopments

thefinalproductalignswiththedesiredvisionandmeets theneedsofend-users.Througheffectivecollaboration, theyharnesscollectiveexpertiseandperspectives,resulting inbreakthroughdesignsthatpushtheboundariesofwhatis possible.

Inrecentyears,industrialdesigncompanieshavealso embracedthepoweroftechnologyindrivinginnovation. Theyleverageadvancementssuchas3Dmodeling,virtual reality,andrapidprototypingtoiteratedesignsquicklyand efficiently Thesetoolsenablethemtotestconcepts,gather feedback,andrefinedesignsbeforeproduction,reducing timetomarketandincreasingthelikelihoodofsuccess.

InsightsSuccesstakesprideininculcatingtheleaders throughitslatestedition–The10MostPromising IndustrialDesignCompaniestoWatch,highlighting promisingdesigncompaniesandhowtheyhavea significantimpactonbrandingandcustomerloyaltyby creatingmemorableandengagingexperiences. -PrashikD.Bombarde

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C O V E R S T O R Y 08 Global Expert in Providing Sustainable Product Design and Innovaon
IG L G S
20 30 38 42 Articles 34 26 ForwardX Robotics WhereTechnology is the Way Forward The Sustainable Design Revoluon Black+ Blum The Importance of Human Connecon in the Workplace CXO Parkland County A Thriving Business Community Supported with a Robust Transportaon Ecosystem Sustainability Relevance The Importance of Sustainable Architecture in Today's World Graphic Dynamics Mind-blowing Design Trends in the Modern Industry

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Company

Featuring Brief Company

Featuring Brief Company

Featuring

Brief

Bang Creaons Limited bangcreaons.co.uk

Stefan Knox & Kirsn Knox Founder & Director

Bang Creaons are a cerfied B Corp industrial engineering product design agency. Its passion is helping businesses, start-ups and entrepreneurs take their products and ideas from concept to customer

Beyond Design

beyonddesign.com

Beyond Design, Inc. is a strategic design consultancy specializing in New Product Development (NPD). Beyond creates design soluons that help drive innovaon for clients to connect with end-users for marketplace success.

Black+Blum black-blum.com

Dan Black Director

With rigorous aenon to detail and a focus on sustainability, Black+Blum designs original products that inspire a sense of wellbeing.

Evo Design evodesign.com

Aaron Szymanski President

Evo Design has a team of product designers and engineers passionate about collaborang with clients to develop and commercialize products users love.

RKS Design rksdesign.com

Ravi Sawhney CEO

RKS has been on the cung edge of design and innovaon since their beginnings in 1980. They use human-centered designthinking methodology, Psycho-Aesthecs to build emoonally resonant and empathec user experiences.

ForwardX Robocs forwardx.com

Nicolas Chee Founder & CEO

At ForwardX, with true intelligence, mobile robocs can become enrely flexible to circumstances while delivering output levels to rival tradional automaon systems.

Shark Design sharkdesign.com

Oliver Evans CEO

Shark Design is a full service product development company in Hong Kong and the USA with a manufacturing facility in Shenzhen, China.

Karten Design kartendesign.com

Eric Olson Vice President

Karten Design is an awardwinning product design and innovaon consultancy passionate about creang extraordinary experiences between people and products.

Tungsten Collaborave tungstencollaborave.com

Bill Dicke President

Tungsten Collaborave prides on supporng its clients along the enre product development journey. Helping with every stage of product development, from concept to prototype, manufacturing to branding, and packaging to launch.

Parkland County parklandcounty.com

Robert Fernandez Director of Economic Diversificaon

Parkland County is a collecve of local departments working together to promote Parkland County, Alberta.

Michael Prince Founder

Global Expert in Providing Sustainable Product Design and Innovaon

We are constantly testing our offering through feedback loops and ensuring continual improvement in our process and approach.

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C O V E R S T O
R Y
Stefan Knox Founder, Kirsn Knox Director, Bang Creaons Limited

Inthemodernworld,creatingaworkable,commercial productfromanidearequirescreativeideationand preciseexpertiseinproductdesign.Itentails developinginnovativeproductsanddevelopingexisting designstoenhancetheirappeal,performance,and effectiveness.Additionally,itimpliesreviewingthedesign, offeringresolutions,andcommencingplanstocreatea qualityproductfortheglobalatmosphere.

ProvidingsuchexclusiveresourcesisBangCreations-An industrialdesignandengineeringstudiowithheadquarters intheUK.Itcollaborateswithbusinessesthatshareits valuesofcreatingcutting-edgeproductsthatbenefitboth peopleandtheenvironment.Itsobjectiveistoestablish sustainabilityasthestandardwhenitcomestocreating technologicallyandfinanciallysuccessfulgoodsfor businessesthathaveamarketentrystrategyandrequirean inventiveandethicaldesignpartner.

StefanKnoxfoundedthebusinessmorethan20yearsago afterworkingforthetoymanufacturerHasbrowherehe wasluckytohavethemeanstohirevariousdesignstudios tocarryouthisdesignideas.

WhilstatHasbro,Stefanstudiedbusinessandmarketingat nightschool,learningwhichaffordedhimpromotionto drivefutureR&Ddevelopmentwithinternationalcreative teamswithinthebusiness.

Here,hewitnessedthatmanycreativeconceptscouldnot becommercializedastheywereeithertooexpensiveortoo difficulttomarket.Hesawaneedinthemarketforadesign companythatwasnotjustimaginativeandcreativebutalso consciousofitsbusinessmodel.Thestudiosawsignificant expansionandassistednumerousclientsinidentifyingthe mostviableideatopursueswiftly

Theorganizationtransformeditsbusinessmodelin2012to becomeastudioprioritizingsustainablesolutions.Inthe process,enrichingtheinclusivestandardsandparametersof thein-housestructure,theorganizationuplifteditsclientele in2018.Providingdedicatedofferingstooldandnew clientstoaddsustainablesolutionsaspartoftheirlineup. Subsequently,ithasingrainedsustainabilityaspartofits culture,anditbecameBCorpcertifiedin2021.

How could one incorporate such zeal?

Let's head in to find out!

TheHeadoftheCompany

Earlyinthe1990s,StefanandKristinKnoxbothearned degreesinengineeringasproductdesignersfromthesame

LondonUniversity.PriortoworkingforHasbro,Kristin inventedasolutionforclearinglitterfromcanalswhichshe soldtoBritishWaterWayswheresheworkedtooverseeits integration.Stefanworkedasadesignerinlightingand furnitureforaLondonbusiness,andasadesignengineer forElectroluxdesigningvacuumcleaners.Beforejoining herhusbandatBangCreations(andafterleavingHasbro), Kristinheldagency-sidepositionswithLondondesign firmsandthehandheldPDAmanufacturerPsion.

WhenStefanandKirstinreconnectedatHasbro,hewas designingtoysforboysundertheNerf,Tonka,andAction Man,andlicensingdealsfromDisneyandWarner,while Kirstinwasworkingongirls'toysundertheMyLittlePony, CareBears,andSindybrands.

OnreturningfromabusinesstripintheUS,Stefan developedabusinessplanforstartinghisownagency Withinthreemonths,hequit,gotmarriedtoKirstin, purchasedahouse,andopenedanoffice.Lateron,Kirstin joinedStefanintheBangCreationStudio.Bangiscurrently anindustrialdesignstudiowith8employeesworkingon numerousprojectsatvariousphasesofdevelopment,from earlyconcepttocollaboratingwithmanufacturerson productionorderqualitycontrol.

RevolutionizingtheIndustry

Withmorethan20yearsofexperience,BangCreationsisa topindustrialdesignandengineeringcompany.Itsgoalisto createproductsthatarebothtechnicallyandcommercially practicalwhilealsobeingrecognizedfortheircommitment tosocialresponsibilityandtheenvironment.

BangCreationshasthreeproductsthatitusestotakean ideafromconceptiontoproduction.

• Innovationevaluationtool "The Who, What, Why,When, and the Four Hows" (shortened by its design team as "How the Hell...?") isaframeworkthat seeksouttheanswerstoabriefthathelpthe designerconceiveofproductsthatareboth marketableandresponsible.

• The"Bangdevelopmentprocess"involvestaking aconceptthroughdevelopmentandmanufacture andthenontoaproductionlinewithinbudget, ontime,andtoagreed-uponqualitylevels.The teamhasengineeredthisprocesstoensureit focusesoninnovationandsocialand environmentalresponsibilityateverystageof development.

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THE BANG CREATIONS TEAM HAS YEARS OF EXPERIENCE TAKING CONCEPTS AND TRANSLATING THEM INTO DESIGNS THAT ARE PRACTICAL, MARKETABLE, AND REALISTIC.

Theapproach.BangCreationshasamulti-stageprocess thatde-risksdevelopmentandsearchesoutfeedbackearly on.Stefansays, "We lean on a wide, talented network that we engage with early on in every project to further de-risk development."

AProvenWorkProcess

TheBangCreationsteamhasyearsofexperiencetaking conceptsandtranslatingthemintodesignsthatare practical,marketable,andrealistic.Viewinganideafrom severalanglesisoneofthecrucialstepsinthenewproduct designprocess.Theteammustensurethateverypossible executionhasbeentakenintoaccount,orelsethewrong idearisksbeingpursuedfurtheralongthedevelopment route.Todothis,theteamgeneratesasmanyoriginal alternativesolutionsastheycanbeforeexaminingeach fromtheperspectiveofthecustomer

BangCreationsispleasedtolearnthatitsclientsbelievein itsvalue,whichincludes:

• Thecompanyishonestandopen.Itisenthusiastic aboutitsworkandbringsover30yearsofexperience toitsprojects.

• Itstaysuntiltheend.Developmentischallenging,but itdeliverswhatitsignsuptodeliver

• Ithasbeeninitsclients'shoes.Ithasbroughtitsown productstomarket.Stefansays,"Weknowwhatthey willgothrough."

• Thecompanyhasintegratedarobust,sustainable programmeateverystageofitsdevelopmentjourney; itisnotafootnote.

• BangCreationshasatriedandtestedprocessthatcan showworks.

"Bang brings creativity, integrity, and responsibility to the design process. It has been a pleasure to progress our products using them, as they constantly aim to ensure they are an investment and not a cost burden to our business. They listen and truly immerse themselves in the client's needs. Not just a veneer, but their honesty and desire to deliver are skin deep." –AlanWard,CEOEvaclite–dynamicemergencyexitsignagethatsaveslives.

InitiativesforSustainability

Theorganizationenlistsdesigningproductsthatare sociallyandenvironmentallyresponsibleasakeyvalue ofitsbusinessandhasbeenforthelast10years.Victor Papaenk,theAustriandesignerfromthe1960s,is quotedassaying, "There are professions more dangerous than industrial design, but only a few"

,, ,,

THE BANG DEVELOPMENT PROCESS INVOLVES TAKING A CONCEPT THROUGH DEVELOPMENT AND MANUFACTURE.

(1971).Stefanunderstandshowimportantourroleis-Bang Creationsiscurrentlyworkingonadiverserangeof projects.Theserangefromelectro-mechanicalproductsthat helptheelderly,arangeofcloud-connecteddevicesthat helphomeownerstosaveenergy,toelectronicproductsthat helpstudentswithlearningdifficulties,allthewhile ensuringthattheyaredesignedforobsolescenceanduse theleastamountofrawmaterialandenergyintheir manufactureaspossible.

BangCreationsworkswithitsclientstoensurethatwhat theyclaimtheywilldeliverisaccurateandachievable.This bringsontwoinitiatives:

• Asustainabledevelopmentreviewfortherisingstage ofexpansion.

• Atarget-drivendataandmetricsindicationonthe projectevaluationtool.

DesigningaProductCreatively

BangCreationslookstoseehowinnovativeitsproduct solutionisandaimsforittodelighttheenduser Toachieve this,BangCreationsreallyobservesthetargetmarketand understandswhattheythink,feel,say,andthendoabout theproblemitissolving.Thecompanytakesthese customer-facingproblemsandturnsthemintodesign challenges.Themorediverseandopen-mindedtheteam, themorecreativethesolutionswillbe.Thisapproachis understoodbyBangCreations'clientsandoftenwins projectsnotnormallygiventodesignersoutsideofthe client'sindustry.Despitenothavingdoneamotorbike before,itsclientsunderstoodandbelievedinitsapproach anditsprocess,andBangCreationsdesignedandhelped engineerforthemanaward-winning,market-disrupting product.

BANG BRINGS CREATIVITY, INTEGRITY, AND RESPONSIBILITY TO THE DESIGN PROCESS society and the planet."

BangCreationsunderstandsthatthereisacost-of-living crisisandglobalpoliticaluncertainty,whicharestifling innovationatatimewhenitneedsitmost.Itsinnovation evaluationmodelhelpsitsclientsteaseoutpotential solutionstothesechallenges.

Themostimportantnewtechnologies,inStefan'sopinion, thatmakeBangCreations'customersstandoutinthe market,arethoserelatedtomaterialscienceandtheir variousmanufacturingprocedures.

AccordingtoStefan,oneofthemostfascinatingpartsofhis jobislearningaboutnewmaterialsandfiguringouthowthe companycanusethemtoimproveaproduct.Althoughit hasacommercialbarrier,itisoptimisticthatcostswill decreaseasefficiencyincreases,anditwantstobeatthe forefrontofincorporatingthemintoproducts.

"If it weren't for Bang's agile way of working and lean structure, we would never have gotten the project off the ground." Seb

ChallengesoftheProductDesignIndustry

AccordingtoStefan,thebiggestissueinthedesign professionisdecidingwhereandfromwhatmaterialsto produceitems.ProductionforBangCreationshasmoved fromtheUSandEuropetoHongKong,thentomainland China,andiscurrentlymovingback.Manufacturing efficiencyhasreachedaplateau,whichhasfueledthe searchforever-cheaperlabortoprovidethesamevalue.He states, "The key challenge now is how do we design and make products that people need that are designed for obsolescence and have a minimal negative impact on

AdviceforEmergingLeaders

Stefanfeelsfortunatetobegiventheopportunitytositat thesametablewithsomeofBangCreations'clientele. Accordingtohisobservations,successfulbusinesses surroundthemselveswithseasonedmultidisciplinaryteams andpayattention.Hethinksittakesalotofworktoreally haveaproductonehascreatedrolloffaproductionline, andthecompanythinksclientsarebestservedbydesign teamsthathaveactuallydoneitratherthanjustbeingable totalkaboutit.Hestates, "The more projects you can do, the more valuable you are as a product designer. Learn the whole process and appreciate the product's life journey

,,

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WE LEAN ON A WIDE, TALENTED NETWORK THAT WE ENGAGE WITH EARLY ON IN EVERY PROJECT TO FURTHER DE-RISK DEVELOPMENT.

from the cradle to the grave and do as many varied projects as you can.”

VisioningtoBringMoreSustainableProductSolutions

Listening,evaluating,andimplementing—thesearethe valuesofBangCreations.Itisworkingevencloserwithits partnerstoseehowitsservicecanhelpitachievethefirm's mission.Thecompanyisengagingwithitsclientsto understandtheirbusinessneedsandlearnhowitcanalign itsdevelopmentplanstohelpthemmeetthoseneedsandbe asflexibleforchangeaspossible.Stefanstates, "We are constantly testing our offering through feedback loops and ensuring continual improvement in our process and approach."

BangCreationswantstodrawinadditionalbusinessesthat shareitsprinciplesandneedsapartnertohelppromote cutting-edgesustainableproductsolutions.Throughits expansion,ithopestoestablishafoundationthatwill expanditspresentassistanceprogrammeforhelpingnew

businessesandinstitutionslearnandapplythebestdesign practices.Mostimportantly,BangCreationswantsto continuetobeagoodinvestmentforitscustomers.

ClientReview

"Bang Creations are 'Real World' not stereotypical 'Designers.' Stefan is enthusiastic and innovative but approaches design from our business perspective, not his creative ego. But it's often unexpected events that demonstrate the true spirit of an organization, and Bang introduced us to an opportunity with no motive other than to support our business. We look forward to working with Bang as a management team long into the future."

GlobalSubscripon

The way of business solutions
ChooseExcellence,Choose
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Dan Black Director Black+Blum

The Sustainable Design Revoluon

PioneeringSustainableDesignforaBeerFuture!

Plasticpollutionhasbecomeacrisisthatplaguesour planet,suffocatingouroceansandcontaminatingour landfills.Thesheeramountofsingle-useplasticwaste thatweproduceeveryyearisstaggering,andit’stakinga tollonourenvironmentinwaysthatwemaynotevenfully comprehendyet.However,thereareleadersouttherewho aredeterminedtomakeadifference,andDanBlackisone ofthem.

Dan,thefounderanddesignmastermindbehind Black+Blum,hasmadeithislife’sworktotacklethe problemofsingle-useplasticbottlesandtakeaway containers.Forover20years,hehasledhisteamof designerstocreateproductsthatarenotonlyaesthetically pleasingbutalsofunctional,innovative,andmost importantly,madetolast.

Dan’spassionforsustainabledesignwassparkedwhenhe realizedtheextentofplasticwastepollutingouroceansand harmingwildlife.Heknewhehadtotakeaction,andthat’s howBlack+Blumcameintoexistence.Withaclearmission inmind,Danandhisteamsetouttocreatearangeofecofriendlyproductsthatwouldhelppeopleleadmore sustainableliveswithoutcompromisingonstyleor convenience.

AtthecoreofBlack+Blum’sphilosophyistheideaof longevity.Ratherthancreatingproductsthataredisposable, Danandhisteamdesignproductsthatarebuilttolast.This notonlyhelpstoreducewastebutalsosavescustomers moneyinthelongrun.Fromreusablewaterbottlesto insulatedfoodcontainers,everyproductthatBlack+Blum createsiscarefullydesignedtobeasfunctionalandefficient aspossiblewhilealsobeingstylishandappealing.

Inaworldwheredisposablecultureisthenorm,DanBlack andBlack+Blumareleadingthechargeforamore sustainablefuture-bycreatingproductsthatarenotonly beautifulbutalsodurableandeco-friendly Whilehelping tochangethewaywethinkaboutthethingsweuseevery day Withhisvisionanddetermination,heisprovingthat sustainabilityandstylecangohandinhandandthatsmall changescanmakeabigdifferenceinthefightagainst plasticpollution.

Join us as we explore the story of Black+Blum and Dan Black and how he is changing the world, one product at a time!

PleasegiveusabriefdescriptionofBlack+Blum,its objectives,andthemostimportantfactorscontributing toitssuccess.

Black+Blumdesignsuniquelifestyleandhomeware productstohelppeoplelivemoresustainably Therange includeshigh-qualitylunchboxes,waterbottles,and thermoses;forthehome,theoffice,andthetrail.Asproud 1%forthePlanetmembers,everythingisbuilttolastusing premiummaterials,andeverydetailisconsideredfor lifelongandeverydayuseandreuse.

Follow your passions, whatever they are.
,, ,, 10 Most Promising Industrial Design Companies to Watch www.insightssuccess.com APRIL | 2023 21
If you enjoy what you are doing and genuinely care about the products you are creang, then this will shine through, and people will see it, value it, and they will do well.

Ourrangeofproducts,whichallaimtofacilitatethe transportationoffoodanddrinkwhileonthego,hasgrown significantlysincethelaunchofourfirstlunchboxin2010. WewereinspiredbyJapaneseBentoBoxes,aswenoticed thatwhilechildrenhadfunlunchboxes,adultswerestuck withdullfoodcontainers.Wewerethefirsttotruly innovateandhavesinceinfluencedandinspiredthemarket. Unlikeothercompaniesinoursector,wedesignour productsfromscratchandonlyreleaseanewdesignwhen webelieveitofferssomethingbetterthanwhatisalready available.Ourdesignshaveamodernretroutilitarian aestheticthatistimeless,andwepurposelykeepthecolor minimaltohighlightthenaturalmaterialsandform.Weuse high-qualitymaterialsthatarebuilttolastandcanbeeasily replacedorrepairedifnecessary Asmembersof1%forthe Planet,wedonate1%ofourannualsalestosustainable charitiesinsupportofourcommitmenttoenvironmental responsibility

Kindlybriefusaboutyourselfandyourmotivational journeyuntilyourcurrentdesignationatBlack+Blum.

SinceIwasyoung,I’vebeencaptivatedbycreativityand innovation,oftencraftingmodelsandtinkeringwith gadgetsoutofcuriosity.Myfather’sbusiness,whichhe

managedwithmyuncle,fueledthisinterest,asIwas fascinatedwiththeprocessofcreatingshoesandbags.With encouragementfrommyfamily,Ipursuedindustrialdesign atNorthumbriaUniversity,whichhasareputationfor producingimpressivegraduateslikeJonyIve,akeyfigure inApple’ssuccess.Duringmytimethere,Iwasfortunate enoughtointernatdesignstudiosinLondonandCalifornia.

Myfatherinstilledinmetheimportanceof entrepreneurship,whichledmetoco-foundBlack+Blum withafellowNorthumbriaalum,MartinBlum.Initially,we servedasadesignconsultancy,creatingdesignsforother businesses.Soonafter,weexpandedintolightingproducts, whichquicklygainedpopularity We’vesincegrownour collectionandcontinuetoproducenewdesigns,aprocess thatstillbringsmeimmensesatisfaction25yearsafterour establishmentin1998.

Whatisthespecialtyofyourlatestofferings,andhow doesitcontributetomaintainingthecompany’s excellentpositionintheindustry?

Wehavejustlaunchedournewmicrowave-safestainless steelMulti-Functionrangeoffoodcontainers.Asidefrom theinnovationofbeingabletoputstainlesssteelinthe microwave,italsofeedsintothegrowingtrendofmeal-

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prepping,wherepeoplepreparetheirmealsatthestartof theweekandbatchcook.Thiscanhelpusersfollowa specificdiet,reducefoodwaste,savemoney,andeven reducesingle-usepackagingiftheytakeitwiththem insteadofbuyingconveniencetake-outfood.Thefeatures andfunctionalityofthedesignareagoodexampleofhow, asabrand,weareattheforefrontofunique,innovative solutions.

Howhasthecompanyevolvedoverthepast20years, andhowdoyouensurethatBlack+Blumproductsare madetolast?

Ourestablishmenthasalonghistorydatingbackto1998, whichmeanswehavebeenintheindustryforan impressive25yearssinceourinception.Initially,wewerea designconsultancy,butlateron,wetransitionedtocreating andsellingourproducts.Inourfirst17years,welackeda clearfocusorrecognizableaesthetic,despiteoffering functionalproducts.Therewasnocommonthreadlinking ourdiverserangeofproducts,whichincludedrubberdoor stopsresemblingaman,rubber-bladedsilentrunningfans, artisticcandelabras,architecturallyinspireddishracks, barbecuesdisguisedasplantpots,andindustrial-looking tapedispensers.

Since2017,oursolefocushasbeenoncreatingproducts forthefoodanddrinkon-the-gocategory.Wehaveworked tirelesslytoestablishamoreiconicandconsistentbrand identity Asourproductrangecontinuestoexpand,more peopleappreciatethetime,energy,andpassionweinvestin eachdesign,andwearegraduallybecomingarecognized brand.Thisisevidentinthegrowingnumberofrenowned brandsseekingtoco-brandwithus.Weprioritizedurability andfunctionalityinourproductdesigns,aswebelievethat productsbuilttolastarecriticaltopromotingsustainable living.

Whatprocessesdoyouhaveinplacetoensureyour productsaredesignedtobereusedandsustainable,and howdoyouensureeco-friendlymaterialsareusedin yourproducts?

Thecategoryoffoodanddrinkonthegohasanobvious follow-throughtothesustainablebenefitsofreducingfood wasteandsingle-usepackaging.Ourengineeringexpertise andexperiencehaveimprovedoverthepast25years,our internaltestingprocedureshavebeenfine-tuned,andthe trustedrelationshipwe’vebuiltwithourskilled manufacturingpartnersovermanyyearsallgotogetherto ensureourdesignsarebuilttolastandbereusedforyears. Intermsofmaterials,wealwaysusethebestqualitythatis mostsuitedtotheapplication.Ilovethesaying,‘I’mnot richenoughtobuycheapproducts’or‘Buyonce,buywell. Ourdesignswon’tbethecheapest,buttheyaren’t expensiveeither,andtheyaregoodvaluebasedonbeing builttolastwithhigh-qualitymaterials.

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Howhaveyouseentheworld’sattitudetowards single-useplasticbottlesandtakeawaycontainers changesinceyoustarted?

Thepaceofattitudechangeandunderstandingof environmentalissueshasgreatlychangedinthelastfive yearsandcontinuestogrow Thereisgenerallyagreater understandingofwhywedowhatwedo.

WhatmakesBlack+Blumstandoutamongother designcompanies?

Mostdesigncompaniesonlydesignforothercompanies, whothenmarketandselltheproducts.Wehaveabetter understandingofthemarketbecausewehandle everythingfromdesigntoproductionandsale.Thisdoes, though,alsohighlightthechallenge,asitisnoteasyto havealltheseskillsetsinasmallcompany.

Asaninventiveleader,whatsuggestionswouldyou liketopassontoaspiringentrepreneurs?

Followyourpassions,whatevertheyare.Ifyouenjoy whatyouaredoingandgenuinelycareabouttheproducts youarecreating,thenthiswillshinethrough,andpeople willseeit,valueit,andtheywilldowell.Havepatience andperseverance,andbesuretoenjoythejourney.Put yourselftoworkdoingthethingthatyoudobest.

Howdoyouenvisionscalingyourorganization’s servicesandoperationsin2023andbeyond?

Ourmarketwillcontinuetoexperiencerevolutionary advancementsaswehaveanexceptionallyfascinating productpipelineinthenext2-3years.Ourfocusonthis nichesegmentwillleadtoincreasedbrandrecognition, admiration,andrevenue.Thiswillempowerustopursue morecaptivatingandchallengingendeavors.

Pleasegiveusafewtestimonialsfromyourclientsand awardsorrecognitionthataccuratelyhighlightyour achievementsinthissector.

Partneringwithamazingaspirationalbrandssuchas Prada,Rapha,andFinisterre,tonamejustafew,isa testamentthatwearebeingrecognizedinourcategory

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BOLD TYPOGRAPHY 3D and Illustrations ABSTRACT AND GEOMETRIC SHAPES M O T I O N G R A P H I CS A N D A N I M A T I O N AUTHENTIC AND INCLUSIVE VISUALS MIXED MEDIA AND COLLAGE AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) DATA VISUALIZATION EXPERIMENTAL AND AVANT-GARDE DESIGNS USER-CENTER FUTURISTIC AND SCI-FI INSPIRATIONS HAND-DRAWN AND ORGANIC ILLUSTRATIONS AUTHENTIC PHOTOGRAPHY Graphic Dynamics MIND Blowing
INDUSTRY www.insightssuccess.com APRIL | 2023 26
Trds in the Modn

Graphicdesignisanever-evolvingfield, constantlyinfluencedbytechnological advancements,culturalshifts,and emergingtrends.Intoday'smodern industry,severalmind-blowingdesign trendsareshapinghowweperceiveandinteract withvisualcontent.Thesetrendsreflectthe currentdesignlandscapeandpushtheboundaries ofcreativityandinnovation.

Let's explore some of the most captivating design trends in the modern industry and how they are transforming the world of graphic dynamics!

Minimalism

Lessismore,andminimalismembodiesthis principle.Minimalistdesignfocusesonsimplicity, cleanlines,amplewhitespace,andalimitedcolor palette.Thistrendallowsthecoremessageor visualelementstotakecenterstage,creatinga visuallyimpactfulandfocuseddesign.

BoldTypography

Typographyhasbecomeaprominentdesign elementinrecentyears.Boldandexpressive typographyisbeingusedtocreatepowerfulvisual statementsandenhancebrandidentities.Creative typographychoices,suchascustomfonts,handlettering,andexperimentallayouts,add personalityanduniquenesstodesigns.

VibrantColorsandGradients

Gonearethedaysofmutedcolorschemes.Bold andvibrantcolorsaremakingacomeback,adding energyandexcitementtodesigns.Additionally, gradientsarebeingusedtocreatedepth, dimension,andvisualinterest,addingadynamic andmoderntouchtographiccompositions.

AbstractandGeometricShapes

Abstractandgeometricshapesarebeingusedto createvisuallycaptivatingdesigns.Theseshapes addasenseofmodernity,complexity,and playfulnesstocompositions.Theycanbeusedas backgrounds,overlays,oraspartofthemain designelements.

VIBRANT COLORS AND GRADIENTS RETRO AND VINTAGE AESTHETICS S U S T A I N A B I L I T Y A N D E C OF R I E N D L Y D E S I G N Responsive and Mobile-Friendly DESIGN SOCIAL AND ENVIRONMENTAL ACTIVISM
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3DDesignandIllustrations

Withadvancementsintechnology,3Ddesignand illustrationshavebecomemoreaccessible.Threedimensionalelementsarebeingintegratedintographic designstoadddepth,realism,andinteractivity These designscreateanimmersiveandvisuallyengaging experiencefortheaudience.

MotionGraphicsandAnimation

Motiongraphicsandanimationarebecomingincreasingly popularinthemodernindustry Theybringstaticdesignsto life,addingmovement,storytelling,andinteractivity.From subtleanimationstocomplexvisualnarratives,motion graphicsenhanceuserexperienceandcaptivateviewers' attention.

AuthenticandInclusiveVisuals

Inclusivityandrepresentationhavebecomeintegralaspects ofmoderndesign.Brandsembracediversityanduse authenticvisualsthatreflectdifferentcultures,backgrounds, andexperiences.Thistrendaimstocreateconnectionand inclusivity,resonatingwithabroaderaudience.

MixedMediaandCollage

Mixingdifferentmedia,suchasphotography,illustration, andtextures,createsuniqueandvisuallystriking compositions.Collage-styledesignsblendvariouselements toformcohesiveandeclecticvisualsthatevokecreativity andimagination.

RetroandVintageAesthetics

Nostalgiaisapowerfulemotion,andretroandvintage aestheticsevokeasenseofnostalgiaandfamiliarity

Designersincorporatevintage-inspiredelements,color schemes,typography,andtexturestocreatevisually appealingdesignswithatouchofnostalgia.

SustainabilityandEco-friendlyDesign

Assustainabilitybecomesaglobalconcern,eco-friendly designpracticesaregainingmomentum.Designersare incorporatingsustainablematerials,usingeco-conscious printingtechniques,andcreatingdesignsthatpromote environmentalawareness.Thistrendreflectsthegrowing importanceofsustainabilityinthedesignindustry

AugmentedReality(AR)andVirtualReality(VR)

ARandVRarerevolutionizingthewayweexperience design.Thesetechnologiesallowuserstoimmerse themselvesininteractiveandvirtualenvironments,blurring thelinebetweentherealanddigitalworlds.Designers incorporateARandVRelementstocreateengagingand interactiveexperiencesthatcaptivateandentertainusers.

DataVisualization

Withtheincreasingamountofdataavailable,designersare taskedwithpresentingcomplexinformationinavisually compellingandeasilyunderstandableway.Data visualizationtechniqueshelptosimplifydataandtransform itintovisuallyappealingcharts,infographics,and interactivevisualizations.Thistrendenablesviewersto graspinformationquicklyandeffectively.

ExperimentalandAvant-GardeDesigns

Designerspushboundariesandexplorenewterritoriesby embracingexperimentalandavant-gardeapproaches.These designschallengetraditionalnormsandexpectations, creatingvisuallystrikingandthought-provokingcreations. Experimentaldesignsofteninvolveuniquevisualstyles, unconventionallayouts,andunexpectedcombinationsof elements.

User-CenteredandInteractiveDesign

Theuser-centereddesignfocusesoncreatingdesignsthat prioritizetheneedsandexperiencesoftheusers.Interactive elementssuchasscroll-triggeredanimations,hovereffects, andmicro-interactionsenhanceuserengagementand provideamoredynamicandpersonalizeduserexperience. Thistrendaimstocreatedesignsthatareintuitive, accessible,andenjoyablefortheaudience.

FuturisticandSci-FiInspirations

Thefuturehasalwaysbeenasourceofinspirationfor designers.Futuristicandsci-fi-inspireddesignsincorporate elementsthatconveyasenseofadvancedtechnology,space exploration,andfuturisticaesthetics.Thesedesignsoften featuresleek,streamlinedshapes,metallictextures,neon colors,andfuturistictypography.

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Hand-DrawnandOrganicIllustrations

Incontrasttothedigitalworld,hand-drawnandorganic illustrationsbringasenseofwarmth,personality,and authenticitytodesigns.Theseillustrationsaddahuman touchandevokeemotions,makingthemidealfor conveyingnarrativesandstorytelling.Hand-drawn elementscanbeintegratedintodigitaldesigns,providinga uniqueandpersonaltouch.

ResponsiveandMobile-FriendlyDesign

Withtheincreasinguseofmobiledevices,responsiveand mobile-friendlydesignhasbecomeanecessity.Designsthat adaptseamlesslytodifferentscreensizesandorientations ensureoptimaluserexperienceacrossvariousdevices.This trendemphasizestheimportanceofdesigningmobile platformstoreachawideraudience.

TypographyasaDesignElement

Typographyisnotonlyaboutconveyinginformationbut alsoplaysacrucialroleindesignaesthetics.Designersare pushingtheboundariesoftypographybyexperimenting withuniquefontcombinations,customlettering,and typographicart.Typographyisusedasavisualelementto createhierarchy,evokeemotions,andenhanceoverall designaesthetics.

AuthenticPhotography

Authenticandcandidphotographyisgainingpopularity overstagedandstockimages.Brandsareoptingforreallifeimagesthatcapturegenuineemotions,experiences,and diversity Thistrendhelpstocreateasenseofrelatability andauthenticity,resonatingwiththeaudienceonadeeper level.

SocialandEnvironmentalActivism

Designersareusingtheirskillstoadvocateforsocialand environmentalcauses.Theyraiseawareness,promote positivechange,andinspireactionthroughimpactful designs.Thistrendreflectsthegrowingimportanceof designasatoolforactivismanditsabilitytodrivesocial andenvironmentalprogress.

In Conclusion,

Thesemind-blowingdesigntrendsinthemodernindustry pushtheboundariesofcreativityandtransformhowwe perceiveandengagewithvisualcontent.Fromminimalism toboldtypography,vibrantcolorsto3Ddesign,these trendsreflectaudiences'evolvingneedsandpreferencesina rapidlychangingworld.Astechnologycontinuesto advanceandsocietyevolves,wecanexpectgraphic dynamicstogrowfurther,leadingtoevenmoreexciting andinnovativedesigntrendsinthefuture.

-A.K. Tarade

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Aboutadecadeago,Ibegannoticinganewkindof

movementinourindustry.

Apartfromseeingtheusualtouristsandbusinesstravelers, Istartedtowitnesspeopleroamingfromcitytocityin searchofnewexperiencesandfasterWi-Fi,takingtheir workwiththemwherevertheywent.Thesewereearly remoteworkers,andfrommyfirstconversationswiththem, IknewIhadtounderstandwhattheyforeshadowedforthe futureofwork.

So,Iputmyselfintheirshoes.IvisitedBali,BuenosAires, andWashingtonD.C.,learningfirst-handwhatitwasliketo workandliveineachcityforanextendedperiodoftime.I embracedtheslowerpacethatremotework/traveloffered, immersedmyselfinlocalcultures,andinvestigatedthepain pointsthatwereinvolvedinmytravels.Inotherwords,I experiencedwhatitwasliketo“workfromanywhere.”

Iwassurprisedtofindthatthehardestpartoflivingthis lifestylewasn’tthelanguagebarrier,theneedtoadaptto newcultures,orbeingunfamiliarwithhowtobestnavigate anewcity,butratherthefeelingoflonelinessthatoccurred whenfinishingahardday’sworkalone.Thisdiscoveryled metocarefullyconsiderthehumanexperienceofremote work.TakingthisintoaccountwhenconceptualizingZoku, togetherwithmyco-founderMarcJongeriusandour foundingteam,werecognizedthatthenextgenerationof workerswouldbecomemoremobile,collaborateboth virtuallyandin-person,andenjoygreaterflexibilityintheir

work.Sowhenwefirstopenedourdoorsin2016,we incorporatedhybridsolutionstoproactivelyaccountforthis inourdesignandmodel.

Therewereofcourse,downsidestothisdiscovery We anticipatedthatfutureemployeeswouldbecomemore isolatedanddisconnectedfromtheirteamsthanever before.Sowe’reproudtosaythatourmissionatZokufeels morerelevantnowthanever:

“Toprovidespaceswherehumanconnectionisseamless, funandmeaningful.”

Fastforwardto2021,andmostofusworkremotelyforat leastsomeperiodoftime.And,whathavewenoticed?That manyofushaveexpressedthatwe’vegreatlymissedinpersonhumanconnectionsduringtheCOVID-19 pandemic.Thesameissueoflonelinessfromoveradecade agoisnowimpactingevenmorepeopleonaglobalscale.

Manycompanieshavebeenprofoundlydisruptedbythis suddentransitiontoremotework,whilebusinessleaders simultaneouslystruggletokeeppacewiththeirteams’ evolvingdemandsandlearnhowtobestbalanceoffice versusremoteworkeffectively.Theeventsofthepandemic havecalledintoquestionjustabouteveryassumptionthe worldpreviouslyheld,andtheseconsequenceswillimpact thewaywework,live,andconnectfordecadestocome. Whiletherearestillmanylessonstobelearned,twothings

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Hans Meyer
About the Author www.insightssuccess.com APRIL | 2023 31
Co-Founder & Managing Director Zoku

hadquicklybecomeapparentwhentheworldsuddenly switchedtoworkingremotely:

1. Productivitycanhappenanywhere.

2. Notallspacesareequallyproductive.

Whetherworkingfromhomemeansworkingataself-made homeofficeorattheedgeofaclutteredkitchentable, everybodyhasgainedanewperspectiveonhowtheir surroundingspaceimpactstheirproductivity.Morepeople reportfeelingmoreproductiveoverallandfewpeople missedthedrudgeryofthemorningcommute.

Thepandemichasalsohighlightedtheshortcomingsof remotework.Employeesreporthigherratesofburnout,that teamcohesionissuffering,andpeoplearefeelingmore alienatedanddisconnectedthaneverbefore.Despitethese downsides,however,ithasbecomeclearthatmanyworkers wouldsoonerchangejobsthanreturntotheofficefull-time, aswaspreviouslythenorm.Thequestionofworkspace locationhasbecomeakeytopicindiscussionsofthefuture ofwork.

Officesarebeingdownsized,repurposedorabandoned altogether.Strikingtherightbalanceofhybridworkisn't justamatterofmaximizingoperationalefficiency–it's criticaltosustainingpositivecompanycultureand attractingandretainingtheworld'stoptalenttoo.

Ascompanieslookahead,they’readaptinglessonsthey learnedfromremoteworkintoexistingpractices,with varyingdegreesofdifficulty.Eachcompanyhasitsown uniquerequirementstoconsider,but...

“Webelievethemostsuccessfulcompaniesduringthis transitionwillbethosethatdesignhowtheyoperate aroundhumanconnection.”

It'sfromclose,meaningfulrelationshipsthatwedrawour bestinspirationandmostinnovativework.

HereatZoku,ourpriorityistocontinuedeliveringonour missiontofacilitatehumanconnectionaswerolloutour conceptinternationally.Citybycity,weremaindedicatedto bringingpeopletogetherinspacesthatinspire understanding,fostercreativity,andbuildmoreproductive relationships.

InourlatestwhitePaper,“TheFutureofWorkNeeds HumanConnection”,I’mproudtoshareZoku’s accumulatedresearchandlearningsaboutremoteand hybridwork,humanconnection,andthefutureof workspaces.Ihopeourinsightscanhelpcompanies discoverthebestwaytostrengthenconnectionsandcreate aneffectiveworkenvironmentfortheirteams.

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Sustainability Relevance

TheImportanceof Sustainable Architecture inToday's WORLD

Astheworldgrappleswiththechallengesofclimatechange, resourcedepletion,andenvironmentaldegradation,the conceptofsustainabilityhasbecomeincreasingly significantinvarioussectors,includingarchitecture. Sustainablearchitecture,alsoknownasgreenorecofriendlyarchitecture,focusesondesigningand constructingbuildingsthatminimizenegativeenvironmental impactswhilemaximizingenergyefficiencyandresource conservation.Intoday'sworld,theimportanceofsustainable architecturecannotbeoverstated,asitplaysacrucialrolein mitigatingtheenvironmentalcrisiswefaceandcreatingamore sustainablefuture.

Oneofthekeyaspectsofsustainablearchitectureisenergy efficiency.Buildingsaccountforasignificantportionofglobal energyconsumptionandgreenhousegasemissions.By incorporatingenergy-efficientdesignprinciples,suchasusing renewableenergysources,optimizinginsulation,andemploying energy-efficientlightingandHVACsystems,sustainable architecturehelpsreducethecarbonfootprintofbuildings.This notonlyhelpscombatclimatechangebutalsoreducesenergy costsforbuildingownersandoccupants,makingitawin-win situationforboththeenvironmentandtheeconomy

ResourceConservation

Anotherimportantelementofsustainablearchitectureisresource conservation.Traditionalconstructionmethodsoftenrelyon materialsandresourcesthatarenon-renewableandhavea significantenvironmentalimpact.Sustainablearchitecture promotestheuseofeco-friendlyandlocallysourcedmaterials,as wellasinnovativeconstructiontechniquesthatminimizewaste generation.Additionally,sustainablebuildingsaredesignedto optimizewaterusageandincorporatesystemsforrainwater harvesting,greywaterrecycling,andefficientplumbingfixtures, therebyconservingthispreciousresource.

ConceptofSustainability

Theconceptofsustainabilityinarchitecturegoesbeyond justtheenvironmentalaspects.Italsoencompassessocial andeconomicconsiderations.Sustainablebuildingsare designedwithafocusonoccupanthealthandwell-being. Theyprioritizenaturallighting,properventilation,and indoorairqualitytocreatehealthyandcomfortableliving andworkingenvironments.Additionally,sustainable architecturepromotestheuseofnon-toxicandlowemissionmaterials,contributingtoimprovedindoorair qualityandreducingtheriskofhealthissuescausedby chemicalexposure.

Fromaneconomicperspective,sustainablearchitecture offerslong-termbenefits.Whiletheinitialcostsof incorporatingsustainablefeaturesmaybehigher,the investmentpaysoffintheformofreducedenergyand waterbills,lowermaintenanceandoperationalcosts,and increasedpropertyvalue.Greenbuildingsarealso increasinglyindemandasbusinessesandindividuals recognizethevalueofsustainablepractices.Therefore, sustainablearchitecturepresentsanopportunityfor economicgrowth,jobcreation,andmarket competitiveness.

SustainableArchitecture

Sustainablearchitecturealsoplaysasignificantrolein urbanplanninganddevelopment.Ascitiescontinueto expandandpopulationsgrow,theneedforsustainable urbanenvironmentsbecomescritical.Sustainablebuildings andcommunitiespromotecompactandmixed-use developments,efficienttransportationsystems,andthe preservationofgreenspaces.Thesefactorscontributeto creatinglivable,resilient,andvibrantcitiesthatfoster socialcohesionandenhancethequalityoflifeforresidents. Sustainablearchitecturenotonlyaddressesthepressing environmentalissueswefacebutalsofostersadeeper connectionbetweenhumansandthenaturalworld.By incorporatingbiophilicdesignprinciples,whichaimto integratenatureintothebuiltenvironment,sustainable architecturecreatesspacesthatpromotewell-beinganda senseofharmonywiththesurroundingecosystem.

BiophilicDesignElements

Biophilicdesignelements,suchastheincorporationof naturallight,viewsofgreenspaces,andtheuseofnatural materials,havebeenshowntoenhanceproductivity,reduce

stresslevels,andimproveoverallmentalandphysical health.Thesebenefitsareparticularlyrelevantinurban environmentswhereaccesstonatureisoftenlimited. Sustainablearchitectureprovidesanopportunityto reconnectpeoplewithnature,fosteringasenseof environmentalstewardshipandencouragingamore sustainablelifestyle.

Sustainablearchitectureservesasacatalystforinnovation andtechnologicaladvancements.Architectsanddesigners areconstantlyexploringnewmaterials,technologies,and designstrategiestopushtheboundariesofsustainable design.Fromsolarpanelsandgreenroofstopassivedesign techniquesandsmartbuildingsystems,sustainable architectureencouragestheadoptionofcutting-edge solutionsthatcanbereplicatedandappliedonalarger scale.Thisnotonlydrivessustainabledevelopmentbutalso createsopportunitiesforresearch,development,and entrepreneurshipinthefieldofsustainabledesign.

To Conclude,

Theimportanceofsustainablearchitectureintoday'sworld cannotbeemphasizedenough.Itoffersaholisticapproach tobuildingdesignandconstructionthatconsiders environmental,social,andeconomicfactors.Sustainable architecturepromotesenergyefficiency,resource conservation,occupanthealth,andeconomicbenefits.It contributestocombatingclimatechange,reducing environmentalimpact,andcreatingresilientandlivable cities.Moreover,sustainablearchitecturestimulates innovationandtechnologicaladvancements,driving progresstowardamoresustainableandequitablefuture.As wefacetheurgentneedtoaddressglobalsustainability challenges,sustainablearchitecturestandsasacrucialtool inshapingabetterworldforcurrentandfuturegenerations. Byembracingsustainablearchitecture,wehavethe opportunitytotransformthewaywelive,work,and interactwiththebuiltenvironment,ultimatelycreatinga moresustainableandresilientfutureforall.

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Whenyouheartheword robotics,youinstantly thinkofrobotsand artificialintelligence.Roboticsdeals withmakinguseofmachinesby designingandconstructingthemto functionwithsimilarabilitiesofa humanbeing.

Roboticsisextensivelybeingused overmanydifferentindustriestoday Thesemayvaryfromautomobile manufacturingtoconsumergoods manufacturingindustries.Roboticsis usedtoaidintheworkhumansdo,be itmusclepowerorwhereworkthe neededtobedonemaybeharmfulto humans.

Arobotisdesignedinsuchawaythat itcananalyse,move,work,react,and respondinawaynotdissimilarto humans.Roboticshasmadeiteasier forpeopletoperformandgettasks doneinasimpler,efficient,and effectiveway.

Particularlyintimeslikethesewiththe coronaviruspandemicenteringthe worldintoastateofcrisis,roboticshas proventobequiteusefulandofgreat importance.Beitafasterwayto deliveressentialmedicalsuppliesor moreefficientlydonerecycling, companiesarenowgoingaboveand beyondtomakeroboticsmore innovativethanbefore.

Whileintensivelytakingonthetopic foroureditiontitled,World's10Most InnovativeRoboticsCompanies,2021,

WhereTechnologyis theWay Forward

wedidanexclusivewithForwardX Robotics,aleadingdeveloperof flexibleautomationheadquarteredin Beijing,China.

Inthefollowinginterview,Nicolas Chee,FounderandCEOofthe company,shareswithusindetailabout thecompany'sjourneyinthe AutomationandRoboticsIndustryand hisopinionsaboutthemarketthatthe companycaterstoalongwithhis insightsaboutthegrowthofthe industry.

Belowarethehighlightsofthe interview:

Briefusabouttheoveralloperations ofyourcompany.

ForwardXRoboticsisaleading developerofflexibleautomation designedtoempowerindustrial facilitiesthroughreplacingcost-heavy materialhandlingsystems.Throughits autonomousmobilerobotsandfleet managementsoftware,ForwardXhelps productionandlogisticsoperations automatetediousphysicaltasks,such asorderfulfillmentandlineside delivery.

ForwardXseparatesitselffromother roboticsprovidersthroughitsuseof ArtificialIntelligence(AI),specifically machinelearning,asitsrobotsare equippedwithperceptionand processingcapabilitiestomatcha humanworker.Usingcomputervision algorithmstosegment,detect,

recognize,andtrackobjectswithinits environment,aForwardXmobilerobot canmapandlocalizeitselfwith pinpointaccuracybeforemakinghighlevelnavigationdecisions.

BasedoutofBeijing,ForwardX Roboticshasaglobalpresencewith operationsinAPACandNorth America.Foundedin2016,ForwardX hasgrownfromadozendedicated scientistsworkingonaprototype,toa teamofover300,andhalfadozen officesscatteredacrosstheglobe.

Howdidyourcompanycomeinto existence?Whatwastheideabehind itsgenesis?

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Foundedin2016,ForwardXRobotics wasstartedbyNicolasChee,aformer VPatOracleChinaandprevious championatABU'sRobocon.Itwas createdwithavisionofchangingthe waypeopleliveandwork.

Nicolassawtheworldasitisnow; millionsofblue-collarworkers spendingtheirvaluabletime completingtediousandsometimes dangerouslyphysicaltasks,people spendingtimeeverydayonchores insteadofenjoyingtimewithfamily Hewantedtochangetheworldby removingthosetasksandwhatbetter waytoremovethemthanbyapplying

thelatestandgreatesttechnologiesto automatingthem.

Kindlyelaborateonyourcompany's uniqueproductsorservices.

ForwardXdevelopsaflexible automationplatform,consistingof autonomousmobilerobots(AMRs) andintelligentfleetmanagement software,forindustrialsupplychain facilities.

Asthenextgenerationofmaterial handling,ForwardX'splatformcanbe usedtoautomatelabor-intensive workflowsinthesupplychainwhich helpscompaniesreducecostsand increaseefficiency

ForwardX stands out as a company dedicated to technical excellence and providing value for its current and future customers
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Abouttheleader

After graduating, Nicolas moved directly into a project management and business consulting position at SAP, a giant in enterprise software, where he quickly learned the ins and outs of enterprise operations and applied his technical expertise to realworld cases.

Picking up multiple corporate accolades at SAP, Nicolas chose to start a new chapter at Oracle China, where he headed up its regional software-as-aservice (SaaS) products. Spending 6 years at Oracle, Nicolas stood out as a high achiever as he won a slew of accolades, such as Global Top 100 Performer, China Top 10 Talent, and Global President Club Member.

Nicolas Chee: With a bachelor's and master's education in integrated circuits from Beihang University, Nicolas has an eye for engineering and robotics which is made evident with his win at ABU's Robocon 2003, an international robotics competition for university students. At this point, Nicolas began a new journey, founding ForwardX Robotics in April 2016. Outside of work, Nicolas lives an active lifestyle with a love for outdoors, adventure, and sport.

Unlikeotherautomationsolutionson themarket,ForwardXproductsrequire verylittleset-upandinfrastructurein ordertogettoworkandthat'swhat makesForwardXtheflexible alternative.Usingthelatestperception technology,ForwardXroboticsadapt instantlytochangesintheenvironment andprovidestheguaranteesofsafety thatmakethemsuitablefor collaborativework.

Whatmakesyourcompanystand outfromtherestofitscompetition?

ForwardXstandsoutasacompany dedicatedtotechnicalexcellenceand providingvalueforitscurrentand futurecustomers.

Astheonlymobileroboticsdeveloper withavision-firstapproach,ForwardX providesthemostreliableandaccurate performanceintheindustry.Using computervisionalgorithmstoenhance mapping,positioning,andlocalization, ForwardXrobotsprovidebest-in-class uptimeavailability,whichcontributes toahigherdegreeofautonomy

Furthermore,ForwardXprovidesthe largestrangeofautonomousmobile robotsintheindustry Withover20 modelstofitawiderangeof applicationsandindustries, ForwardX'sFlex,Max,andApex rangesofAMRsprovidea comprehensivecollectionofsolutions inmultiplestylestofitthefragmented andvariednatureofmanufacturingand logistics.

Whatkindofchallengeshasyour companyfacedinitsinitialdaysof establishmentandwhatarethe strugglesitisgoingthroughnow?

Asaproviderofnextgeneration technology,themostsignificant strugglewehavefacediswide acceptanceandadoptionfromthe industry.Likemanyotherhigh-tech products,ForwardXoperatesinan industrywhereitistransforminghow thingsarebeingdone.However,with thishugemissioncomesthetaskof winningovertheheartsandmindsof supplychainleaders.

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Nicolas Chee Founder and CEO

Inthisindustry,theearlyadoptershave helpedtoprovetheefficacyofflexible automationsolutions.Now,weareat aninflectionpointwherethe mainstreamsarebeginningtoexpand theiruseoftechnologytomoreoftheir operationsglobally.

Whatadvicewouldyouliketogive theyoungentrepreneursandstartupsthatarewillingtoenterinthe roboticsindustry?

Ouradvicetoyoungentrepreneursand start-upswouldbe:

Thinkbig:Theroboticsindustryisn'ta smallone.Thereareaplethoraof companiesofferingallkindsof solutionsineverystyleor configurationyoucanthinkof,forboth short-termandlong-termproblems.

Whenidentifyingyourmarketand designingyoursolution,ithelpsto thinkbig,thatis,tothinkofthefuture youwanttoseeandthefutureyou believetheworldisheadingtowards. Withthatasyourcompass,connect yourvisiontowhatyoucandotoday tomakeitareality

Buildanecosystem:Asaproviderof transformativetechnology,robotics companiesshouldavoid commoditizingtheirproducts.What tendstohappenisroboticscompanies

thinktoosmallandprovideonlyatiny pieceofthepuzzle,forcingbuyers (companies)togetinvolved themselvesanddeveloptheexpertise andsystemsthataroboticcompany shouldbeproviding.

However,bydedicatingyourselftothe biggerpicture,youcanbuildbotha productecosystemandabusiness ecosystemthatprovidebuyerswithan invaluableexperiencethatthey couldn'thopetoreplicate.

Whatdoesthefutureholdforyour companyintermsofgrowth?

ForwardXhasseenastoundinggrowth overthelast2years.Goingfromthe officialcommerciallaunchofourfirst AMRproduct,toamassiverangeof solutions.Furthermore,we've continuallyraisedmoreandmore venturecapitaltohelpusexpandour technologyandourmarket.

Webelievethatthenext2yearswill holdexpansionacrossallcontinents, withexpansioninAPACbeingour currentpriorityandexpansionin Europeournext.

Exhibiting Excellence

Among our current customers, we are honored to serve leading companies, such as SF Supply Chain China, TCL Electronics, and ITOCHU Logistics China.

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PARKLANDCOUNTY

AThrivingBusinessCommunitySupported withaRobustTransportationEcosystem

Nestled20kilometerswestoftheCityofEdmonton,

ParklandCountyisamunicipaldistrictincentral Alberta,Canada.Withanidyllicsetting,thisrural communityoffersadistinctivelyvibrantatmospherewith anassortmentofcountryresidentialacreages,farming properties,andadiverserangeofsmall-andlarge-scale businesses.MostimportantlyParklandCountyoffersan environmentthatisconduciveforbusinesssuccessand growth.

AnEasyAccesstoDistributionNetworks

OneofthemostappealingaspectsofthiswesternCanadian localeisexcellenttransportation/logisticsinfrastructureand networksthatoffercompanieseasyaccesstobothdomestic andinternationalmarkets.Transportationadvantages includequickconnectionsviaair,rail,andmajortrucking routeswhichsupportincomingandoutgoingdistributionof Alberta’sresourceindustriesandsupplychains.Such transportationconnectivityisreadilyembracedtodayby mostoftheleadinglargelogisticsande-commerce providerssuchasFedex,GreggDistributors,Syscoand severalotherlocallogisticscompanies,Anumberof transportationcompaniessuchasOverlandContainer TransportationServices(OCTS),BushellTransport, ManatoulinTransport,RoseneauTransportarealsopresent thatsupportthelargelogisticsandtransportationoperators.

LocatedadjacenttothecountyisEdmontonInternational Airport(EIA),thelargestairportinCanadabysize,which runs24/7operating365daysoftheyear.Ithassixcargo handlingterminalsrightonsitewith40stateborderand

customsbrokers.Also,theflightdistancesbetween EdmontonandmainAsianmarketsaresignificantlyshorter thanotherlogisticsportsinNorthAmericaduetothepolar flightroute.

Moreover,thecountyhaslotsofavailableland,hasshort approvaltimelineswhenitcomestotheprocessingof permitsandthecounty’sfeesandtaxesaresomeofthe lowestinallofAlberta.

TurningChallengesintoOpportunities

“WeareallequallyaffectedbyCOVIDbutnotequally impactedbyit,”saysRobertFernandez,Directorof EconomicDiversificationatParklandCounty

“BeinglocatedoutsideamaincitycoregivesParkland Countythebenefitofalargeemploymentbasenearby.That said,sincewedonothavethesamepopulationdensitythat otherjurisdictionsandregionshave,thecountyhas thankfullybeenlessimpactedbyCOVID,”headds.

AccordingtoRobert,thelogisticsindustryinCanadais thriving.Itcertainlyhaschallengessuchasfindingqualified staffandlongdrivinghoursasCanadaisaverybigcountry Butwithallofthosechallengesalsocomeopportunities throughtechnologicaladvancements.Technological developmentssuchasself-drivingtechnologieswillhelp abatedrivingdistancesandaddressdriverfatigue.Nearby inEdmontonisthefirstconnectedvehicletestsitein Canada,wheretestsarebeingundertakenforthe developmentofself-drivingvehicletechnologiesin

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interconnectedways.Somecompaniesarereallytaking advantageofthetestingopportunitiesthereandlookingat howtechnologyinnovationscantransformthelogistics industry.

“Thelogisticsindustryasawholeandlogisticsbusinesses locatedinParklandCounty’sindustrialparks,hasbeen hugelyimpactedinapositivewaybythepandemic,”says Robert.“E-commercetransactions,onlineshopping,and demandfortraditionalseasonalgoods,daytodaystaples, foodandsupplieshavebeengrowingexponentially.”

AProficientLeader

TheeconomicdiversificationofParklandCountyisledby RobertFernandez.HejoinedParklandCountyinthe summerof2019andbringswithhimextensiveexperience inboththepublicandprivatesectors.Duringthecourseof his20+yearcareer,hehashadtheopportunitytodevelop multifacetedgovernmentprograms,leadmunicipaland provincialeconomicstrategies,facilitateprivate-sectorjob growth,andassistdozensofcompaniesintheirrelocation andexpansionpursuits.

ParklandCountytraditionallyhashadaverystrong industrialbasesupportedformanydecadesbythe proximityofenergyproduction,notablycoal;thisinturn hassupportedthelocaleconomyandtaxationbase.With coalnowbeingphasedoutandthemultiplecoalplantsno longerinoperation,theneedtoattractalternativeindustries toleverageexistingworkforceandtalenthasbecomea majorstrategicobjectiveforthecounty TheroleofRobert andhisteamistooverseethecreationandexecutionof strategiestoattractnewcorporateinvestmentstothe county

ARoadmapAhead

ParklandCountyisworkingwithdeveloperstofurther growitsindustrialandcommercialbase.Giventhe exponentialincreaseofe-commercetransactionsandonline shoppinggreatattentionisbeinggiventothe transportation/distributionsectorandRobertandhisteam areactivelypursuinglogisticscompanies,ofallsizes.With currentlotszonedforindustrialdevelopmentexpectedto selloutoverthenextfivetosevenyearsthecountyisalso activelyworkingatexpandingtheexistingfootprintof industrialparksandestablishingnewones.

“ “
From industrial start-ups and expansion from home-based businesses, Parkland County offers some of the best assets for business growth and new economic development opportunities.
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RobertFernandez,DirectorofEconomicDiversification
The way of business solutions Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscripon: www.insightssuccess.com We are also available on: Follow us on: www.facebook.com/insightssuccess/ www.twier.com/insightssuccess

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