Juneteenth Day Family Ride
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INSIGHT NEWS Photo: Suluki Fardan
June 13 - June 19, 2011 • MN Metro Vol. 37 No. 24 • The Journal For Community News, Business & The Arts • www.insightnews.com
Al McFarlane
Louis King at podium provided an update to community response initiatives following the May tornado that struck North Minneapolis.
Northside Response Team
Mobilizing community assets By Al McFarlane and B.P. Ford, The Editors If it is true that stormy clouds may contain silver linings, North Minneapolis may be witnessing a golden lining in the wake of its most horrific tornado cloud experience.
Golden in the sense of the unprecedented level of compassionate, principled cooperation and sharing of resources, work, responsibility and credit. Golden in the sense of reflecting a higher standard of accountability and transparency, including the willingness to
admit and correct missteps in the rush to respond to people in need. Golden in the sense of being a community that is conscious and conscientious in clearly describing the situation and challenges in ways that render the situation analyzable and the challenges surmountable. Golden in the sense of
revealing a determination, an insistence, on cultural competence, inclusion, equity and fairness in the solution side of the natural disaster equation. Ten minutes or so, Sunday afternoon, May 22, Nature delivered destruction and mayhem in tornados that changed the look and feel of North
Minneapolis. Every minute thereafter, North Minneapolis responded with shared selflessness equal to, and most likely, greater than the storm’s impact. That was evident again last Tuesday afternoon when representatives of legacy community service agencies, and
city and county government, and businesses in North Minneapolis, announced that nearly 60 organizations ranging from nonprofits to faith-based groups are involved in the recovery effort to rebuild the area.
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Comcast donates $50,000 Northside recovery Comcast last week contributed $50,000 in cash and in-kind support to the tornado relief efforts in North Minneapolis. A donation of $30,000 from the Comcast Foundation went directly to the Minneapolis Foundation to assist with family and community needs in the aftermath of the devastating tornado that hit the community on May 22, 2011. Comcast augments that contribution with a minimum of $20,000 of in-kind public service announcement support to help raise awareness of on-going relief efforts. Minnesota State Representative Bobby Joe Champion and Minneapolis Council Member Don Samuels, as well as Sherman Patterson,
representing Minneapolis Mayor R.T. Rybak were on hand for the check presentation Thursday at Comcast’s regional technical training facility, 801 Plymouth Av. North in North Minneapolis. The Comcast Foundation contribution supports two specific relief efforts - Minneapolis Helps – North Minneapolis Recovery Fund, and the Northside Home Fund. Both charities are providing assistance to families displaced by the storm by providing immediate food and shelter and longer-term needs such as rebuilding homes and businesses. “Comcast is pleased to support the North Minneapolis relief efforts and to lend a helping hand to families and
businesses affected by the destructive storm,” said Mary Beth Schubert, vice president of Corporate Affairs, Comcast Twin Cities. “We are grateful to The Minneapolis Foundation for creating a structure that enables organizations like Comcast to deliver funding and support to those in need.” Minneapolis Helps – North Minneapolis Recovery Fund established by the Minneapolis Foundation to help cover basic needs such as food and shelter for families displaced when homes were damaged and destroyed by the May tornado.
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Suluki Fardan
L-R: Sherman Patterson, Minneapolis Mayor’s Office; Emmett Coleman, Comcast Vice President of Government Relations; Celois Steele, Chair, Minneapolis Urban League; Ron Hick, Executive Director, West Broadway Business Area Coalition; Mary Beth Shubert, Comcast Corporate Affairs Vice President; Frank Forsberg, Senior Vice President of United Way; Sandra Vargas, President Minneapolis Foundation; State Representative Bobby Joe Champion (58-B); and Don Samuels, 5th Ward Minneapolis City Council.
Multicultural markets matter By Gerry Fernandez BUSINESS RATIONALE FOR MULTICULTURAL MARKETS The 2010 Census results made it clear beyond any reasonable doubt that minority, immigrant and multicultural consumers are driving the growth of the U.S. population and its economy. Similarly, multicultural markets are fueling the employment
pipeline for many industries, especially for the restaurant, foodservice, and lodging segments. All this growth in multicultural consumer segments means that there is business opportunity in serving the needs of these populations. The U.S., as well as global markets, is fast becoming multicultural in nature. Urban areas all across America have high concentrations of Black, Asian, and Latino residents. In fact, in
Education
Jeremy Lind Elementary gets VH1 Save the Music grant
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many of these communities, we actually represent the majority. Urban markets offer huge opportunities for operators who have the knowledge, vision and cultural intelligence to engage them. The spending power of Asian, Black, and Latino markets, which exceeds $1 Trillion dollars cannot and should not be ignored. The restaurant, foodservice and lodging industry is the number one employer of immigrants, minorities, and young people
Aesthetics
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looking for career opportunities. These populations can provide the talent necessary for hospitality operators that wish to penetrate domestic emerging markets, while also becoming customers for the very companies they power. Urban market customers and employees are one in the same. As the hospitality industry grows, and suburban real estate becomes scarce, so called “nontraditional” locations have become more attractive. Urban
communities with high minority populations such as Brooklyn and Harlem in New York have produced high revenue generating restaurants for companies like Red Lobster and I-Hop. Urban and multicultural markets offer business opportunity; plain and simple. Global is important, but business leaders must not take their eye off the ball of opportunity that exists in their own back yards. Urban and domestic markets offer job
Lifestyle
Dan Bachman kicks off urban garden project
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growth and profits right here in America. THE MULTICULTURAL WORKFORCE The U.S. talent pool is fast becoming multicultural in nature. Consequently, the companies who build their employment brand with cultural sensitivity will be positioned to attract the best and brightest talent.
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Health
Senator Al Franken named Legislator of the Year
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