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Masters in Luxury Management

A unique learning & networking experience

Welcome to the

International University of Monaco Experience Monte Carlo, where luxury is a way of life The Principality of Monaco is renowned for its highly varied, international population with more than 100 nationalities represented. It provides the ideal backdrop for students to learn and grow in a truly multicultural environment. You will study luxury inside the classrom and will experience it outside the classroom. The Principality is also synonymous with exclusivity and thus it is a melting pot for the movers and shakers of the luxury world.

Lots of luxury sectors are represented: Automobile, Cosmetics & Perfumes, Gastronomy, Hospitality, Haute Couture & Fashion, Jewelry & Watches, Luggage & Leather Goods, Private Jet, Spas, Wine and Spirits, Yachts… This exceptional concentration provides our students with a unique opportunity to study and apply the luxury concepts learnt through the curriculum. Students benefit from a privileged location between France and Italy, two major players in the global luxury market. They have access to the best legendary luxury brands and events with infinite networking possibilities.

Matteo Salvaggio, Italian, MLUX 2009 Assistant wholesale manager, Polo Ralph Lauren, Milan “IUM is not just a university. It’s a multicultural lifestyle environment of professional colleagues and lifelong friends that just completely change your life. It changes you personally and professionally introducing you to the luxury world”


a unique learning & networking experience

Be part of a unique international university The International University of Monaco (IUM) reflects the country where it is located: both are international microcosms, both are closeknit communities, and both are uniquely successful for their size. IUM is recognized for the personal attention that underpins its teaching philosophy, as well as for its core values of mutual respect, open-mindedness, commitment, and integrity. Small class size further facilitates the one-on-one interaction for successful academic and personal development. With this emphasis on individual attention, and thanks to its distinguished faculty, professionals, and experts from all over the world, IUM allows you to expand your knowledge and acquire professional skills within a unique learning environment.

IUM Key Figures

“IUM’s mission is to deliver an excellent business education in an unparalleled multicultural context where diversity in personal and professional backgrounds, cultures, and languages is the rule.”

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Founded in 1986 Nationalities represented: 60+ Student Teacher Ratio: 10 to 1


Programs overview

Master in Luxury Goods & Services Master in Luxury Retail Management Master in Luxury Hospitality & Event Management

A word from the program director “In the MLUX programs, we seek students who are passionate about a specific luxury sector or brand – and who are willing to make the effort to go beyond the surface, beyond the alluring and dazzling images that only capture the visible part of the luxury iceberg. The objectives of our MLUX programs, with their three different areas of specialization, are to offer students the likelihood of understanding the business logic behind the glamorous curtains of the luxury world and then to acquire a specific knowledge of the industry trends and international markets as well. The programs are designed also to fulfill the needs of luxury brands looking for next generation international leaders. Luxury has become a global and highly competitive business. Evolving between a long tradition and constant innovation, luxury brands are looking for highly talented, innovative, and global managers that can create added value.


Regardless of any prevailing economic situation, a bright future awaits the luxury industry. Luxury goods and services have attained a new status: in a hyper-competitive, stressful world they are a form of almost necessary self-medication – a trend fueled by the “I am worth it” outlook. Entering the luxury world is a question of passion and vocation but also initiative. This is why the IUM program is not only about academic studies; it is a combination of a solid education, an in-depth understanding of the cultural dimension of different luxury sectors and a multi-sensorial experience.” Annalisa Tarquini Programs Director

a unique learning & networking experience

The Common Core Introduction and Overview of the Luxury Sector

Luxury Communication & Media Planning

Accounting & Financial Management in the Luxury Industry

Human Resources in the Luxury Industry

Luxury Service

Luxury Consumer Behavior

Industry Competitive Analysis Marketing of Luxury Goods & Services

Master Specialization Courses Master in Luxury Goods & Services

Master in Luxury Retail Management

Master in Luxury Hospitality & Event Management

Luxury Distribution

Luxury Distribution

Luxury Hospitality Seminar

Luxury Legal Environment

Luxury Sales Techniques

Hospitality Operations Management

Fashion/Watches & Jewelry Seminars

Luxury Boutique & Performance Indicators

Tourism Marketing and Sales

CRM and Data Base Management Luxury Boutique & Performance Indicators Strategic Forecasting & Budgeting

Sustainable Tourism

Developing an Effective Selling Cermony CRM and Data Base Management

Supply Chain Management

Forecasting, Budgeting & Planning for Retail Operations

Managing the Luxury Brands

International Business

Luxury Product Development

Supply Chain & Retail Stock Management


Marketing & Retail Operations

Capitalizing the Luxury Venture

Retail Buying & Merchandising

Event Management CRM & Management Information Technology Team Management Luxury Hospitality and Service Performance Indicators Organizational Management Hospitality Strategic Forecasting & Budgeting Hospitality Quality Systems & Processes

Professional Immersion: 6-month Internship Career Development Program

Teaching philosophy IUM has developed a teaching philosophy based on five learning principles: Individual attention: Interactive learning, online support, and small classes accommodate a variety of learning styles, with timely formative feedback reinforcing the learning process and personal development. Balance of theory and application: With both academics and professionals using innovative teaching techniques and online technologies based around lectures, case studies, group projects, and business simulations, students are readily able to apply management theories and models in real life settings.

discussion, debate, and online forums are commonly used across the curriculum to enhance students’ analytical, creative and problem-solving skills. Cooperative and collaborative learning: Regular group projects allow students to apply their knowledge to new situations while developing their skills in leadership, communication, and teamwork. Multicultural learning: Building on the cultural diversity of the student body and faculty, students learn to respect cultural diversity and to negotiate and capitalize on the richness that different perspectives bring to management decisions.

Active learning: Professors create a dynamic, interactive, hands-on learning environment that encourages and expects active engagement from students. Case studies, class


Master in

luxury goods & services management Why a Master in Luxury Goods & Services? The global luxury industry has never been so diverse. Today’s luxury professionals must possess the capacity to evolve; they require an international outlook and an acute knowledge of this complex and discerning marketplace. The Master in Luxury Goods and Services is an ideal course for students interested in acquiring a managerial or entrepreneurial expertise. The program is built in order to develop hard skills but also the soft skills necessary to enter in the luxury business.

Merging strategic thinking with corporate creativity.

Integrating project-based and practical learning.

Based on an industry-specific perspective, the MLUX Goods & Services utilizes case studies, project-based learning and professional immersion to demonstrate a visionary approach to the world of luxury.

The program at a glance A very diverse student body, in term of backgrounds, interests and nationalities

The program integrates rigor and intellectual scope, vital to successfully understanding the high-end market. It focuses on how the luxury industry interacts with the economic, cultural and technological environments of the twenty-first century, the characteristics of today’s luxury consumer and the resonances generated by high-end goods and services.

Strong international links in many different luxury industries

Exploring the current and on-going challenges facing the wider luxury sphere.

Presentation skills practice throughout the year

Lasting partnerships with international major players supporting the program with lectures, and career opportunities Many group activities enabling students to develop a team work spirit

The MLUX Goods & Services program seeks to produce imaginative practitioners able to apply their business knowledge and creativity from across specific industries.


a unique learning & networking experience

Bora Qesja, Albanian, MLUX 2011 Assistant Product Manager in L’Oreal, Italy “I consider my experience at IUM as something unique and unrepeatable from both a professional and human aspect. It represented a big opportunity to not only amplify and deepen my knowledge of the luxury business but to also learn how to confront myself with the complex problems met in a working environment. I expanded my professional network via several visits made to luxury companies and made friends for life. “

Program description The Master in Luxury Goods and Services is a Program learning outcomes program based on an industry-specific perspective On successful completion of the program, participants will designed to give future graduates a leading edge be able to: in this highly competitive field. Master concepts, tools and frameworks necessary to The program is an intense full immersion into general luxury business management subjects enabling students to be prepared to face and solve different issues of strategic planning and luxury portfolio management. It introduces students to the operational, financial, marketing, and product issues that impact strategic and business decisions in the area, while providing a focused insight into the wider traits of the industry.

recognize, analyze, and manage the business variables and issues specific to the luxury industry Understand the vital role economic, cultural, sociological, psychological, and technological environments play in the luxury world

Identify and discuss the current challenges faced by the companies competing within the luxury sector Develop analytical thinking and problem solving skills Understand the importance of developing a creative and innovative spirit


Master in

luxury goods & services management Career opportunities Since its creation in 2006, the MLUX Goods & Services program has built mutually valuable cooperations with leading companies who believe in supporting the next-generation managers. The program is a business curriculum with a focus on the luxury goods industry, from fashion, leather goods, perfumes and cosmetics or watches and jewelry, to yachts, private jets, real estate, and wine and spirits, among others. During their studies, students have the opportunity to specialize in any of these sectors. Regardless of their chosen specialization, they will be encouraged to acknowledge and grasp the diversity and complexity of the luxury industry. This diversity is naturally reflected in the professional careers our


graduates select at the completion of the program. The broad range of skills acquired during the intense and practical program enabled our MLUX Alumni to work in: Brand management Product development management Business development Wholesale management Business analysis Buying Merchandising Event management Customer relationship management

a unique learning & networking experience

Product training Marketing Communication Brokerage Luxury E-commerce Retail management Store management Retail training program

Aliza Sharfe, Canadia MLUX Goods & Services 2009 Customer Experience Specialist at Chanel, USA

Some of the companies where IUM MLUX Goods & Services Alumni have interned or are still working: Lanvin, Louis Vuitton, Fendi, Salvatore Ferragamo, Harry Winston, Bottega Veneta, Gucci, Tiffany, Swatch Group, Chanel, Ralph Lauren, Tourbillon (Swatch Group), Campari, Fabergé, Dior, Emilio Pucci, Paco Rabanne, Façonnable, Chalhoub Group, Valentino, Ogilvy Public Relations, L’Oréal, Cartier, Fraser Yachts, Quintessentially, Burberry…

“The MLUX Goods & Services program at IUM offered me an exceptional educational experience. The small class size, international student body, and location in Monaco provided an ideal environment for graduate studies in the business of luxury. The program balanced academic content with practical experience; through my internship placement, I later secured full-time employment in my area of interest.”


Master in

luxury retail management Why a Master in Luxury Retail Management? The Master in Luxury Retail Management is a unique program designed to meet the specific needs of major luxury retail players. It is the ideal course for students interested in acquiring managerial skills to build an international career. Luxury retail has become a highly competitive business. Gone are the days when it was easy to sell luxury goods based on the allure of the brand alone. Luxury retailing has been evolving dramatically during these past few years: a wide range of formats and concepts have emerged, posing new challenges to managers. Luxury players are constantly striving to innovate so as to attract and retain ever-more demanding affluent consumers. Due to the convergent trends of increased competition and more knowledgeable customers, the traditional ways of running a luxury store can no longer guarantee success. Today, retail has become a key battleground in the urgent quest to find and keep the best customers.

The luxury retail environment is much more than a store: • It is expected to provide a unique ambiance and atmosphere, reflecting and reinforcing the values of the brand; • It should offer an exceptional and inimitable shopping experience in which consumers develop long-lasting and emotional ties with the brand; • And, in order to accomplish this, it should be managed by a team of highly trained professionals who understand the operational and managerial facets of their job, the sensorial and emotional dimensions of the luxury brand, as well as ever-evolving customer demands and expectations.

The program at a glance A pioneer program thought to answer the specific needs of Luxury Retail companies Personal development and managerial courses to develop your leadership skills Lasting partnerships with international major players supporting the program with lectures, and career opportunities Many group activities enabling students to develop a team work spirit Presentation skills practice throughout the year


a unique learning & networking experience

Program description The MLUX Retail Program prepares young students to make their first steps into an international career. It seeks to educate the next generation of store managers and international managers specifically within the Luxury Retail sector. The MLUX Retail avails oneself of a mix of academic content and professional collaborations and it is designed to train and develop specifically-educated managers able to craft novel solutions to the highly complex problems that arise in the luxury retail environment. Students learn the complexity of the luxury industry and the interrelationships between all business functions within a luxury retail environment and develop the skills and behaviors to become trustworthy brand ambassadors.

The 4 essential skills for today’s luxury retail managers Business & sales management

Coaching & developing a succesfull sales team

Financial analysis & reporting

Customer service management

Program learning outcomes

On successful completion of the program, participants will be able to: Appreciate the unique facets of luxury, and the importance of brand heritage as translated into the products they are selling Demonstrate a culture of appreciation for the quality of the service Feel confident in their ability to deliver a consistent, distinctive, unique service experience in their store; Understand and use the needed instruments/tools and methods to complete their managerial profile; Exhibit sensitivity and the relational skills needed to optimize the quality of service delivered in the boutique, and therefore increase sales and reinforce customer loyalty.


Master in

luxury retail management Career Opportunities The MLUX Retail program has been developed in cooperation with luxury retail companies, in particular within the fashion, accessories, watches and jewelry industries, and has benefited of the experience and the recognition of the MLUX general program. Students interested in developping their international career within a luxury fashion or accessories brand, typical luxury retail companies, are recommended to apply to this specific program. An experience on the shop floor is considered essential to acquire the skills to understand the key aspects of the luxury business such as the clients’ needs, the product and the brand’s values. The broad range of skills attained during the intense and practical program will enable MLUX Retail students to be prepared for future positions such as:

Retail manager: in charge of setting and monitoring key performance indicators for all boutiques as well as business development and growth strategies across a wide geographical area Area/Country manager: supervises and coordinates multistore operations within a given geographical area Store manager: oversees all operational, financial, managerial and marketing activities performed within the boutique; supervises sales team performances and customer relationships; defines, controls and evaluates sales goals by product category, staff and timeframe; prepares weekly and monthly sales reports Assistant store manager: directly supports the store manager in leading the sales team to deliver superior customer service and optimize sales performance and operations

Retail buyer: involved in the seasonal buying session to ensure the right merchandise is purchased in the right quantity according to market and customer trends; responsible for sales reports, competitor and market trend analysis; provide product training to retail staff to ensure good product knowledge across all stores


a unique learning & networking experience

Saloni Ghia Indian, MLUX Retail 2012

Some of the companies where MLUX Retail Alumni have interned or are still working:

Public Relations & Communications Trainee at Gucci, India

Louis Vuitton, Prada, Fendi, Façonnable, Salvatore Ferragamo, Christian Louboutin, Bottega Veneta, Gucci, Tiffany, Swatch Group, Chanel, Polo Ralph Lauren, Emilio Pucci, Ermenegildo Zegna, Dior, Valentino, Cartier, Max Mara...

“The Mlux Retail program equipped me with the theoretical insight and practical knowledge to work in the challenging field of luxury. The unique advantage offered by this course includes a 6 month internship which gives a vital edge over other graduates. Through this course I gained tremendous industry and international exposure, the opportunity to develop my skills and make lifelong connections.”


Master in

Luxury Hospitality and Event Management Why a Master in Luxury Hospitality and Event Management? The legendary French Riviera, Monaco in particular, represents one of the most sought out luxury destinations in the world. Its attractiveness and charm have contributed to the development of the hospitality and event industry in the last decades. Being in the heart of this region gives IUM the legitimacy to develop a new specialized Master in Luxury Hospitality and Event Management. This is a chance for international students to discover and explore Monaco as an indulgent destination but also as a place where they can understand and experience the key aspects of the service oriented business.


The luxury hospitality industry is a multi billion industry mostly depending on the availability of leisure time and disposable income. The industry encompasses a broad range of fields within the service industry: accommodation, food and beverage, spa, meeting and events, cruise line, gaming and gambling, entertainment and recreation, and additional fields within the tourism industry. Our program offers a multidisciplinary approach: a solid business, strategic, marketing and communication knowledge combined with the exposure to the practical side, thanks to the contribution of active professionnals and to field-visits.

Boutique & Design Hotels

Concierge Services

Luxury Hotels Luxury Cruise

Travel & Leisure 14




a unique learning & networking experience

In collaboration with Silversea

Program description The service dimension of luxury: experiencing a Program Outcomes unique program to learn how to pamper your clients. This program is designed to answer the specific needs of a fast-evolving, diverse and complex industry: new trends, new concepts, new services, and new players are breaking into the sector that represents the ultimate expression of personalized service and intimate elegance. Commuting the experience from the Master in Luxury Goods and Services, the Master in Luxury Hospitality and Event Management provides the necessary knowledge and expertise to enter in the luxury service industry through a mix of academic pillars and practical courses on different industry segments.

On successful completion of the program participants will have gained: Enhanced relational and interpersonal skills Knowledge of international market Managerial and organizational skills Analytical thinking and problem solving skills Ability to design, develop and provide a top end quality service Ability to master cutting edge marketing and communication tools

Because the luxury service oriented industries look for future leaders endowed with a good balance between creativity and managerial skills, able to provide innovative solutions, IUM professors and guest lecturers will drive students in developing a resourceful and original thinking around brand and marketing strategies.


Master in

Luxury Hospitality and Event Management Career Opportunities In addition to providing students with both the technical and soft skills that the luxury service oriented industry required, the MLUX Hospitality prepares participants for career opportunities in a wide range of business functions including sales and marketing, communications, general management, finance and operations.

By being located in Monaco in the heart of the French Riviera where numerous events take place and luxury hotels are located, students have the opportunity to move their first steps into the industry.

As a result, graduates will be prepared to take on international assignments and satisfy the growing needs of the hospitality and event industry recruiting institutions. Students can explore career opportunities in a wide range of business functions and can connect with a number of recruiting firms.


a unique learning & networking experience

A unique student career guidance Personal development workshops and seminars

A range of workshops and seminars is offered to facilitate participant’s personal and professional development.

A place where you can experience internationally recognized events: Monaco Formula One Grand Prix

Topics include:

Amber Lounge –the world’s most sought after “After Party”

Presentation skills

La nuit de l’Horlogerie

Interview and networking skills

Cannes Film Festival

Individual coaching and career development advice

Top Marques

Lectures on current affairs and business trends

Luxe Pack

Aesthetics, semiotics and artistic appreciation

Monaco Yacht Show

Fashion sense, grooming, appearance and style

Festival de la télévision MICS – Monaco International Clubbing Show


Practical Learning

Corporate relations & Career Services Exchange your thoughts to inspire new ideas The MLUX programs ensure that curriculum matches the luxury business standards by working with luxury industry players. The interaction with these companies goes through several possible activities: Professional guest lecturers and series of CEO conferences (Chloé, Bulgari Hotel, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, YSL, Sergio Rossi,…) Attending the most important events and fairs linked with the Luxury world (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London…)


Field trips are organized yearly to further reinforce understanding of professional expectations. Students visit major firms or industrial plants in European capitals having the chance to go straight to the main source of the information. Some of the companies visited: Valentino, Kenzo, L’Oréal, Acqua di Parma, Hotel de Crillion Paris, Bulgari, Gucci, Ermenegildo Zegna, Safilo, Lungarno Collection Hotels, Fendi, Bulgari Hotel, Rossi Moda, Polo Ralph Lauren, Christian Dior Jewelry,… Employer Branding presentations inviting HR managers interested in communicating on the company’s values and business results and in recruiting our students.

a unique learning & networking experience

Developing group or individual field projects to answer specific needs of the market by putting in practice the acquired knowledge under the supervision of a professor and of the program director. Some of the projects developed by MLUX students: • Develop a benchmark and repositioning analysis for an international cosmetic brand • Analysis of in-store luxury service for a leather goods company • Mystery check activity and CRM analysis for an Italian Men’s ready- to-wear brand • Analysis and benchmarking of the e-commerce website for a French Ready to Wear brand

A unique student career guidance In their search of the most suitable career, students benefit from Career Services & Corporate Relations Office’s guidelines. Prior to work at IUM, the MLUX program Director evolved several years in the luxury industry holding positions such as headhunter for several recruitment agencies and European recruiting specialist at Fendi – part of the LVMH Group. As a result of her work experience and deep understanding of the luxury industry, she developed a strong network which may help you in your steps to find an internship or a job. This experience, reinforced by the converging actions of the Career Service Department, will guide you in order to better understand your potential and your skills and matching them with the requirements needed to get a specific job.


Faculty David ANSIAU

Dr. Ansiau is professor of Organizational Behavior and Management at IUM. He has also lectured at the University of Toulouse, where he studied for his PhD in Industrial Psychology. He holds a B.Sc. Psychology and Pedagogy from the University of Mons-Hainaut, Belgium; an MA in Industrial Psychology from the University of Mons-Hainaut, Belgium; and an MSc in Cognitive Psychology, Ecole Pratique des Hautes Etudes, Paris.


Dr. Böbel’s specialty field is economics. He is a member of the “Microeconomics of Competitiveness” (MOC) network at the Institute for Strategy and Competitiveness at Harvard Business School (Professor Michael E. Porter) and a Visiting Professor of Economics at SCQM Jiao Tong University, Shanghai. His career has led Dr. Böbel to several countries where he has been involved in dozens of research activities. His academic work comprises six books and numerous refereed articles and is referred to in many renowned books and encyclopedic publications. Professor Böbel obtained his Dr.rer.pol. and Dr.rer.pol.habil. at the University of Erlangen-Nüremberg, Germany.

Marie-Cécile CERVELLON

Dr Cervellon received her PhD in Management and marketing from McGill University in Montreal, Canada . She also graduated from Paris IX-Dauphine University (Master in Research) and ESCP Europe (Master in Management-Grandes Ecoles). She is professor in Consumer Behavior Sciences and Marketing at the


International University of Monaco, and researches on topics linked to luxury goods and services. She published articles in major academic journals such as the International Journal of Research in Marketing, the Journal of Business Research and the Journal of Cross Cultural Psychology. Her research papers were presented at major conferences worldwide. Previous to her academic career, she had 8 year experience as brand manager in Sara Lee Corporation.

Corine COHEN

Dr. Cohen is a pioneer in Luxury Management. She holds the MBA in Luxury Brand Management and International Marketing from the Luxury Marketing Institute, Cartier Chair, Paris and a Ph. D. in Strategic and Marketing Management from Paul Cézanne University, IAE, Aix-en-Provence. She taught at leading business schools like Ecole des Hautes Etudes Commerciales (HEC), Ecole Supérieure de Commerce de Paris (ESCP-EAP), Institut d’Etudes Politiques (Sciences Po.) and Ecole Supérieure des Sciences Economiques et Commerciales (ESSEC). She has also consulted many large organizations including L’Oreal. Corine published numerous articles, case studies, and books, the latest at Wiley & Sons, and presented her work at international conferences. Her research, teaching and consulting activities are focused on Luxury Marketing and Management, Business Intelligence, Performance of Organizations, Marketing and Strategy.

a unique learning & networking experience


Prior to joining the academic world, Dr. Chailan held high- level positions in international management from 1985 to 1999, including senior positions at Danone, Sara Lee, and L’Oréal. He was actively involved in the development of international brands in France, Mexico and Venezuela. Dr. Chailan is currently Professor and Program Director at IUM, Monaco, and Visiting Professor at ITESM, Puebla campus, in Mexico. He is a guest lecturer in several foreign schools (ESAN in Lima, ESA in Beirut, CFVG in Hanoï, Segepec in Morocco) and several French universities (Celsa Paris-Sorbonne, Nice, Marseille). He received his Master’s degree from ESSEC Business School in Paris and his diploma in Political Science from IEP Aix-en-Provence. He also holds a Doctorate in Management from the University of Nice Sophia-Antipolis.

Ozzy Monaco

Ozzy Monaco began in the Luxury Universe in 2005 having attended one of the finest coaching schools in France, HEC where he certified in Management Coaching. His added value is in people development, luxury services, boutique audits and multicultural sales. Ozzy Monaco focuses businesses on how to attract leverage and retain their people talent to deliver the results they are looking for commercially and with their customers. He has a passion for and proven track record in delivering sustainable business improvement with clients including Boucheron, Breitling, Cartier, Chanel, Chaumet, Chloé, Dinh Van, Galeries Lafayette, Prada, JM Weston, Lancel, Louis Vuitton, Patek Philippe, Sergio Rossi, Gucci, Van Cleef &

Arpels as well as the hotel industry; The Waldorf Astoria and the SBM Hotels in Monte Carlo.

Fabrizio Songa

Fabrizio Songa began his professional experience in Accenture, dealing with change management aspects for big and complex organizations. Then in Watson Wyatt and Towers Perrin he learned how help clients develop their people’s talent, HR strategy, organization and sales force effectiveness, leadership development necessary to win business challenges. Now he is senior partner of Kvalue, HR consulting firm, and for almost 20 years has working for the most important companies at worldwide level, in training and development programs. He joined luxury world in 2004 working for some key brand in this sector. He is expert in Executive coaching, Sales Management, Retail and Sales force effectiveness. Fabrizio also teaches management themes for some business schools.

Marika Taishoff

Prior to becoming Professor of Marketing and Strategy, Dr. Taishoff was Associate Director of the Master in Luxury Goods and Services at IUM. She has also worked at leading European business schools such as IMD (International Institute for Management Development) in Lausanne, Switzerland; Imperial College Management School of the University of London; and SDA Bocconi in Milan, Italy. In addition to her academic background, Dr. Taishoff has also been an independent consultant, focusing in the fields of strategic marketing, customer orientation, and leadership development, with corporate clients in Europe, Turkey, and the US.


admission process

How to benefit from the Masters in Luxury Business experience? We consciously select a diverse student body, one that not only reflects a variety of backgrounds, cultures, and nationalities, but a wide range of personal interests and professional ambitions. We recognize — and welcome — leadership that may be expressed in many forms, from running an independent business to spearheading initiatives at work. In essence, we are looking for evidence of your potential - a portfolio of experiences, initiatives, and accomplishments that reflect leadership and capacity for intellectual and professional growth.

Masters in Luxury Business Class Profile Female 82% - Male 18% Average age 24 Average GPA 3.15 Average Years of Work Experience 2

Through the Admission Process, we identify candidates who show academic excellence, international awareness, leadership ability and strong interpersonal skills. There is no particular previous course of study required to apply. From all over the world, we seek applicants with high potential who wish to share their talent and ambitions with their community.


a unique learning & networking experience

We seek students who are open-minded and who demonstrate a strong desire to study and work in the luxury industry as well as a clear defintion of their career aspiration. As a small cohort in a diversified group, we are looking for students who have the ability to proactively contribute to the Master experience. At IUM, applicants need to demonstrate their potential as Business Leaders through personal achievement and interests.

For more information, you can contact our Admissions Team: or by phone at: +377 986 986

Please note that the information contained within this brochure may be subject to change

Admission Criteria

Application Process

You can start your application online on our web site at

Admission Documents Required Essays and Short questions A Bachelor Degree (transcripts) Proof of English Proficiency 2 Letters of recommendation CV (resume)


International University of Monaco 2, avenue Albert II MC 98000 Monte-Carlo Principality of Monaco

Tel: +377.97.986.986

The International University of Monaco is a partner of the INSEEC Group, one of the largest French educational institutions with campuses in Paris, Bordeaux, Lyon and London.

Masters in Luxury Management  
Masters in Luxury Management  

The objectives of our MLUX programs, with their three different areas of specialization, are to offer students the likelihood of understandi...