Hood River, Oregon
Tapestry
Hilton INN SPACE
by
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Create the brand identity and interior architecture of a new 88 unit hotel. Follow the brand standards while finding the hotel’s unique voice and story.Maintain a connection with its adjacent historical sister property: The Columbia Gorge Hotel.
Quick Facts
Year: 2022 Client : A-1 Hospitality Group Architect : Surround Inc Brand: Hilton Tapestry
3 LEARN CRAFT TELL
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Brand, Strategy & Interior Design Goals Located on the shores of the majestic Columbia River, the foxtrot hotel portrays the vibrant spirit and energy of the 1920s.
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Discovery & Conceptualization
Rhythm, coordination, elegance, glide, romanticism, modern, 1920s, art deco, repetition, volume, black, white, flush, foxtrot, dance, feather, airy, soft, nature, outdoors, columbia gorge, weekend, social hub, lake.
4 LEARN CRAFT TELL
Expressing the flow of a dancer as they glide through the room. social, fast-paced, confident, fabulous, decisive, bold, cul tured, spirited, current.
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Visual Identity LEARN CRAFT TELL 7
For energetic customers who want an elevated and social getaway experience.
Architectural Design
LEARN CRAFT
TELL the foxtrot is the only voguish hotel on a waterfall in hood river.
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LEARN CRAFT TELL 10
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26 LEARN CRAFT TELL
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LEARN CRAFT TELL 15
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LEARN CRAFT TELL 16
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