Hood River, Oregon
Tapestry by Hilton INN SPACE
Brand, Strategy & Interior Design
Goals
Create the brand identity and interior architecture of a new 88 unit hotel.
Follow the brand standards while finding the hotel’s unique voice and story.Maintain a connection with its adjacent historical sister property: The Columbia Gorge Hotel.
Quick Facts
Year: 2022
Client : A-1 Hospitality Group
Architect : Surround Inc
Brand: Hilton Tapestry
Located on the shores of the majestic Columbia River, the foxtrot hotel por trays the vibrant spirit and energy of the 1920s.
Discovery & Conceptualization
Rhythm, coordination, elegance, glide, romanticism, modern, 1920s, art deco, repetition, volume, black, white, flush, foxtrot, dance, feather, airy, soft, nature, outdoors, columbia gorge, weekend, social hub, lake.
Expressing the flow of a dancer as they glide through the room. social, fast-paced, confident, fabulous, decisive, bold, cul tured, spirited, current.
Visual Identity
For energetic customers who want an elevated and social getaway experience.
