Brand of the year 2021 by Innovative Zone Magazine

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Editor’s Note

A deep dive into the iconic approaches of some phenomenal brands

In this exceptional edition, you are about to witness a few amazing brands that are spurring the waves of change. Influential, innovative and empowering are the terms we would like to address them within this publication. Now, if you ask what impact they make in your life, well, we would say you can attain some valuable insights from their stories and imitate their core values either in your life or your business. Moreover, we are well aware of the fait accompli that the influence of a brand induces fluctuations in various aspects of the business world. Owing to this, brand-making has been the foremost priority for every entrepreneur. The success of a brand is determined by the series of efforts aligned consistently with other factors and conditions. If one aspires to chisel a leading brand from an entrepreneurial venture, then the value one serves to its customers and its steadfast commitment to excellence can make a difference. Business leaders who paid heed to these simple yet quintessential aspects have marvellously seen thumping success. In this pristine edition- Brand of the year 2021, we are putting forth the triumph tales of such exemplary brands that have made some boldest moves, lately. Going through this latest issue, you will be amazed to read about the brands, that are one step ahead of the customer expectations. And while facing the adversities of the 2nd wave of COVID-19 across India, these companies have maintained a synergy with the speedy technology to channelize through the digital channels. For this edition, our focus has been on highlighting the Brand Strength factor and how it can help in the sustainable growth and management of a business venture. Our team has aptly knitted the success tales of some stupendous brands and the leadership styles of their respective senior executives in each story to make it a perfect ‘shot of motivation’ to our readers. This time for our cover page, we have depicted the stimulating story of Apex Insurance Consultant Limited— an outstanding brand that successfully flagged its name in its niche market by offering extraordinary services in the Risk Management area, ‘safeguarding our saviours’ . Under the auspices of Vijay Arora and Sanjay Mishra, the organisation is scaling the heights of success. For this exclusive cover story, we arranged a freewheeling interview session with the two luminaries and came across some food for thought. And we avidly believe our adored readers will be fascinated to dive into the pool of profoundness mentioned in this elegant read! I would like to offer my due admiration to our entire team and management for their noteworthy efforts in creating this September- special edition. I hope our adored readers will enjoy reading this issue as much as our team enjoyed composing it. And last but not the least, it is the humble wish of Innovative Zone Magazine that you always find yourself with good health and high spirits.

Kajal Dobhal Editor,

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Enlighten the world with innovation

Vol -2 | Issue 11 | September 2021 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal Ashwathy Nair | Smita Kumar | Gulshan Parveen

Business Head Ashish kumar

Corporate Team

Satyam Singh | Sunaina Gupta Pradeep Pandey | Reetu Chauhan | Neha Gupta

Co-ordinator

Vikas | Anita Kumari

Data Research & Analysis Satyam Tiwari | Ravinder Singh Adarsh Pathak

Finance Team Gourav Singhal

Circulation Team Vivek Singh

Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Reena Kumari Chandan Sharma | Sakshi Negi

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager

Kartikeyan Gururani | Neha Gururani

Registered Office

Corporate Office

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@innovativezoneindia.com

507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@innovativezoneindia.com

Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

Copyright © 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

We are also available on: 5

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Content

APEX INSURANCE CONSULTANT LTD.

Page No. 10

Ensuring Legal Security To Our ‘Saviours’ FASTEST GROWING

MAKE IN INDIA PIZZA CHAIN 18 TO EARMARK INDIAN TASTE

SUCCESS STORY Bill Gates A Life Filled With Successes

CHEEMA BOILERS LIMITED An Effort To Make Funerals As Environmentally Friendly As Possible

HEALTH The Consequences Of Daily Practices On Our Health

CREATIVE BUFFS Gets the wheels turning to boost your online reputation

ROMINUS PIZZA Fastest Growing Make In India Pizza Chain To Earmark Indian Taste

HALDIRAM The Unseen Force Behind the Rise of Haldiram

INTELAW INVESTIGATIONS CONSULTING ‘The Family Man’ of Corporate World 6

EDUCATION A Dig Into The Education In Rural Areas

ULTRAFRESH MODULAR SOLUTIONS On the Road to Progress by Giving All-In-One Services

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

COVER STORY

Sanjay Mishra

Joint Director, Apex Group

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

APEX INSURANCE CONSULTANT LTD. ENSURING LEGAL SECURITY TO OUR ‘SAVIOURS’ Kajal Dobhal | Innovative Zone

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Vijay Arora

CEO, Apex Group

risky. Acknowledging the challenges faced by doctors here, Apex was incepted 21 years ago, with the noble intention to make this scenario a risk-free job. In an endeavour to ensure risk management while safeguarding the interest of the medical fraternity, their innovative products and services have allowed them to become numero uno in their respective domain. Apex being a pioneer here has managed to stretch its presence on a deeper level to endorse the whole medical biosphere, since it was becoming more demanding as well as complicated with the drive of globalization, tech- advancements and communication boom.

or this exclusive cover story, our team sat down for a freewheeling conversation with the leading figures of Apex Insurance Consultant Ltd. — Sanjay Mishra- Joint Director and Vijay Arora- CEO & Joint Director. Here, they have highlighted several aspect of their innovative brand that cares for the client’s convenience by ensuring ease to their day to day affairs. What amazed us the most is their dedication to build enduring value for the clients in line with their respective businesses alongside offering holistic solutions to medico-legal issues for the ‘medicos’. This exceptional read is loaded with some outstanding business insights dispensed by both of them and an ingenious product line that can prove to be a motivation booster for the aspiring entrepreneurs in the same domain. Hence, take a dip into this exemplary success story to come across some spectacular profundities.

With their seamless solutions to deal with undesirable impediments and legal issues for doctors as well as hospital institutions, their sole motive is to bring a sense of confidence and safety in favour of the medical professionals.

All across the world, medical professionals are dealing with the issues of medico-legal issues that are highly

“We essentially “threaded a needle” to clear all the prerequisites and build what we refer to as “a protection shield” for all our members. Apex manages this ever-expanding network of premier legal and medico-legal experts, who assist our members with the much-needed support, guidance, mentoring, and plans to conduct risk-free businesses with the most professional outlook,” claims Sanjay Mishra.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

A BRIEF OF THE COMPANY

THE X-FACTOR

Apex Insurance Consultant Limited (AICL) is a Limited Company that has been formed under Indian Companies Act 1956. Backed with seasoned corporate professionals, it takes pride in its strong financial holdings. The exclusivity of this venture that is addressed by both of its key officials says— this is the only company in India, that has been formed as a complete risk Management Company for medical practitioners. Its adeptly trained associates analyses every detail of the offered services that can assist medical professionals in the best possible manner. They can effortlessly deal with any future challenges, be it medicolegal problems and litigations, to offer their clients integrated legal security. At the time of inception of this unique business venture, the key dignitaries scrutinised every aspect of pain points, sufferings and available protection measures for a medical practitioner, ergo, concluding in the creation of a best-in-class service platform. In the hands of its armed and highly proficient team where the individuals hail from different fields of service industry and insurance field, in particular, the company is climbing the graph of success alongside justifying its motto.

What makes this organisation stand apart from the crowd is its highest echelons of expertise, which has made it the heart and soul of medical space for over two decades now. Currently, its services are being catered to over one lakh members comprising of eminent doctors’ associations, forums and societies all across India. Moreover, the dynamic company has also come forth with a game-changer product for the medical fraternity.

This flagship product is the result of Apex family’s sheer ideology with which it resonates incessantly — ‘When we think about our life and what we want to do with it, everything boils down to building a platform to positively impact communities we are engaged with’. It is an innovative offerings where Digital Practice Management ties knot with Risk Management. Keeping their innovative streak at the core, they have released this new-fangled, comprehensive digital venture where medical practisers can be availed of the gamut of absolute practice management to risk management services.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Talking of the range of advantages as an Apex member, then access to the best medico-legal experts in case of any unwarranted crisis, impeccable 24×7 support, peace of mind, etc. are the benefits that are levied by the organisation. Here, adding a crucial point, the CEO elucidates, “It must be also mentioned here, that unlike some dubious companies, we do not support offering “discounts” with no real service when it matters the most. The service charge we levy guarantees unwavering support, thanks to our vibrant team of experts in the industry.”

Sanjay Mishra asserts that utilizing their years of experience and accumulated expertise in the respective industry, they have been able to create this commercially viable offerings that perfectly sync with regulatory landscape. The exclusive product propounded by them is poised to be a ground-breaking offering for the medical community, as Apex always strive nothing but the best, continues him. PRIORITIZING SECURITY CONCERN

For those who wish to be insured with a full coverage of the combination of seamlessness of digitization with risk management, Apex’s pristine programme is here to stay!

THE INNOVATIVE STREAK

Owing to their innovative products and services that grant professional security as well as mental peace, Apex has always kept its innovating zeal in constant motion. As a reliable service provider with an eye on the future, it is persistently striving to innovate and develop new product lines that can do justice to global standards. Also, in their further processes, they are cognizant of the pandemic changes across businesses and are all set to be in harmony with it.

Today, the organisation is in no need of an intro where its stature of being India’s integrated risk management organization has become steadfast with its service portfolio that specializes in the welfare and crisis management of medical professionals. Within its more than two decades of successful corporate journey, its experts and adroit workforce have strained every nerve to meet the requirements of the doctor fraternity where majority of members belong to Indian Medical Association as well as other prominent doctorassociations across the nation.

SYNERGY WITH THE MARKET TRENDS

To make a difference in any industry, being in sync with the market trends is a must. Apex also gives credence to this notion, and to stay ahead of the curve they keep abreast of the latest trends in the healthcare sector.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Undeniably, Apex has left no stone unturned to open a gateway of unlimited possibilities of business growth without any hassle in favour of its clientele. It has been the primary factor behind its 100% client satisfaction and client retention, allowing it to scale up the heights. And for the future, both the leaders have envisioned to boost Apex’s PAN India reach while targeting the International markets to expand their horizons by innovating as well as experimenting. BRAND’S LOGO

Their newly launched product— ‘Digital Practice & Risk Management’ programme has been specially curated for providing the muchneeded advantage for medical professionals, which has been the result of their synergy with the market trends only. “Enrolling in this initiative is sure to give you a head-start in vital matters vis-à-vis your professional prowess. Initiated by Dreamap (the country’s first blockchain-based medical data wallet), being a part of this initiative will power you with smart digital practice management via our Dirghaayu Setu App along with complete risk management facilities provided by Apex, including indemnity,” reveals Vijay Arora. This outstanding offerings is studded with worthwhile benefits to enjoy such as • Record-keeping management: Day-to-day record keeping is effortless via this App. • Communication management: Video/teleconsultation facilities. • Bill management: Generate bills, initiate online consultation charges and share details. • Notification & message management: Stay in touch with your patients with all formal and informal messages such as notifications, reminders, etc. • Mapping management: The patients can find hospitals via Apex’s Dirghaayu Setu App and are able to book an appointment online as per mutual convenience. • Accounting management: Maintain your day-to-day expenses and earnings diligently in Apex’s state-of-the-art accounts section. • Website management: Ensures a complimentary website for one’s patients and other customers. • Security management: This digital app solution is completely secured with block-chain techniques. It is easily accessible and operated via mobile phones, laptops or desktops. • Complete risk management: Apex covers anything and everything concerning risk management, employing the proficiency of their panel of globally-acclaimed experts. Additionally, they offer impeccable services with a money-back guarantee. One can easily find the list of their pan-India medico-legal as well as legal experts in the App and reach them out easily and effortlessly 24X7. • Indemnity management: Get a complimentary yearly coverage of Rs 50 lakhs from reputed insurance companies and bid farewell to all your worries. With Apex, your security is guaranteed and just in case we fail, you stay secured with lifetime coverage and related services.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

WE ARE ON A MISSION

To empower Indians by way of financial inclusion & literacy enabling them to make prudent choices when it comes to borrowing, investing or protecting their capital.

BECOME AN ENTREPRENEUR WITH ZERO INVESTMENT Accelerate your business growth with FLAP Finway Loan Assist for Partners

FINWAY PRODUCTS PERSONAL LOAN

BUSINESS LOAN

HOME LOAN

LOAN AGAINST PROPERTY

INSURANCE

FIXED DEPOSIT

CREDIT CARD

SYSTEMATIC TRADING (USING ALPHABOT)

HOW IT WORKS

Download the FLAP mobile app from android platform

DOWNLOAD AND START EARNING

Generate leads from your mobile phone.

Track application status

Earn Commission on each successful disbursed lead

80102 67267 (24/7)

info@finwaycapital.com | www.finwaycapital.com 16

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Success Story

Bill Gates’

Bill Gates is the co-founder of Microsoft Corporation and one of the world’s most prominent individuals, who was born in Seattle, Washington, on October 28, 1955. Bill Gates is one of the most inspiring figures in history, he has had a life packed with achievements. Have a look here and you will find everything that you’ve ever wanted to know about Bill Gates’ life and achievements!

EARLY LIFE Well, the guy comes from a fairly wealthy background so he doesn’t have a story that rags-to-rich one. Bill Gates had to work hard in order to become what he is today. His father was a prosperous attorney, while his mother was a school teacher who became a member of the First Interstate Bank Board of Directors. Gates was a brilliant student who performed exceptionally well in academics, especially in the subject, Mathematics.

Bill Gates is an American programmer, entrepreneur, investor and philanthropist, co-founder of Microsoft: the premier software company in the world. With an estimated $90.6 billion in net worth, Gates is the world’s, second-richest man. But how did he shaped this wealth, and how did he tackle the obstacles to get there?

At the early age of 13, a passion for computers and programming was developed by Bill Gates. He also got himself enrolled into a private preparatory school, the Lakeside School at the same age. While at school, seeing Gates’ flare in programming, the school administration decided to buy him a computer from the General Electric Company. The school administration allowed him to pursue his interest by excusing him from classes. Bill Gates, on the GEC machine, built his first ever computer program. While at school, Bill Gates along with Paul Allen worked together in a system that belonged to Computer Center Corporation, to find bugs in it. Gates and Allen together with two other students wrote a payroll program for Information Sciences in exchange for computer time and royalties. This led the school to become fully aware of Gates’ talent. In the early age, Gates and Allen continued to build software’s and Bill Gates sold software to optimize traffic for $20,000 in the age of 15. He developed another software, a few years later and earned $30,000 from it. And with this, he started his journey on the way to becoming a successful billionaire.

Success Story of

BILL GATES

A Life Filled with Successes 18

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

SETTING UP MICROSOFT CORPORATION Bill Gates and Paul Allen, in 1975, co-founded a software company that was named as Micro-Soft. In the initial stage, the company was delivering small software products to different firms as they were not able to hire a sales manager. This process was done by Gates’ mother, Mary Maxwell. Shortly thereafter, the company started to face financial crises that made Gates and Allen realize that Microsoft had dropped to the lowest affordable point. The issue was occurring mainly due to the usage of some pirated software. However, the two owners had the courage not to lose hope and as “Struggling is a Part of the Story”, both of them came up with the launch of MS-BASIC, which helped them in making a profit of $50,000.

In 1979, Microsoft was offered to develop a program by one of the American multinational tech company – IBM who launched (about to launch at that moment) the world’s first personal computer. Unfortunately, at that time, Microsoft didn’t have the resources to develop an Operating Software (OS), so it recommended another company to IBM for its OS. Soon after a few months, an OS system named ’86-DOS’ was bought by Microsoft and started to enhance it regularly on a wide scale that resulted in the launch of ‘MS-DOS’. Directly after the launch, Microsoft offered IBM to use MSDOS for their first-ever personal computer that they were about to launch as the key OS. IBM accepted the proposal immediately and Microsoft was able to see-off Digital Research competition-the company

Gates and Allen had suggested IBM for developing their OS.

A contract between Microsoft and IBM was signed in 1980 and Microsoft became Microsoft Corporation within a year. The first-ever personal computer was launched by IBM with MS-DOS along with other Microsoft products like MS-BASIC, MS-COBOL, MS-PASCAL, etc. The company founded by Bill Gates started to pour accomplishments which included the creation of the first mouse for personal computer, and development of the Windows Operating System. The first Windows OS that got launched was Windows NT, then over the next few years, a series of Windows were followed, including the launch of Window 95, Windows 98, Windows 2000, XP, and Vista. Ever since Microsoft has been growing. Microsoft has expanded its product from Window OS, Microsoft Office Suites, Office 365, Xbox, Bing, and Hotmail, it goes on. CURRENTLY Everything began with the first idea, Microsoft is keeping on dominating the software market. Bill Gates has been successful in keeping up with the pace of change, which led Microsoft to remain #1 software company in the world. For a few years now, there has been no involvement of Gates in the day-to-day operations of Microsoft. Most of the time has been dedicated to philanthropy and community projects. He has co-founded many foundations, one of them is The Giving Pledge, which is a foundation that focuses on encouraging wealthy people to contribute their majority of wealth towards Philanthropic Causes. More than 80 per cent of Bill Gates’ wealth is pledged to the charity upon death. PHILANTHROPY • William H. Gates Foundation • Bill and Melinda Gates Foundation • Gates centre for Computer Science • Giving Pledge, and more. Bill Gates is an inspiration to many, there are numerous things to be learnt from his life and success story, which includes being focused on your goals and to persistently pursue them.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

NOBLE CAUSE

BRAND

OF THE YEAR

2021

AN EFFORT TO MAKE FUNERALS AS ENVIRONMENTALLY FRIENDLY AS POSSIBLE Indranil Roy | Innovative Zone Why can’t we make our funerals eco-friendly by looking at green burial choices as an alternative and commitment to safeguarding our planet earth? There is a plethora of burial alternatives available, depending on how far one is prepared to go green after death. It is our responsibility to propel the belief in a direction that will shift the mindset of people practicing their faith and encourage them to embrace eco-friendly practices. On that note, Cheema Boilers, India’s top steam boiler manufacturer, has initiated a practice named ‘Noble Cause’ with all due respect using the latest technology in crematoria. This involves smokeless cremation of the body, saves wood consumption, and has huge relief on the environment. The ashes, collected at the bottom, can be used to plant a tree. Plant a tree, create a memory, give the departing soul an eco-friendly farewell! “If we have such high regard for a deceased that we wrap the body in the national flag, why should we burn that body in this archaic manner? Allow us to perform the final rites in this stainless steel gleaming NOBLE CAUSE Cart. This task is too huge for us to complete without your help, as it involves fundamental societal transformation.” says Harjinder Singh Cheema

ER. HARJINDER SINGH CHEEMA

Chairman

or all human beings, death is an unavoidable part of life. As a result, individuals all around the world have devised various methods for performing the last rites for their loved ones, relatives, acquaintances, or family members. As part of this practice, the most frequent ways we perform the last rites of the deceased are burial and cremation, but while these techniques are rooted in culture, they are not ecologically beneficial. Environmentalists are becoming increasingly concerned about the environmental impacts of traditional funerals and cremation rites. Examine the reality that nearly 50 million people die each year, then consider the environmental consequence of mortality. Cremation emits countless units of metric tons of carbon dioxide per year. More than half of Indians choose to be cremated after death, resulting in carbon pollution amounting to the annual energy consumption of millions of houses. The traditional technique of cremation with wood has a significant environmental impact since “the forest area is sacrificed and toxic fumes emitted from the combustion of human mortal bodies contaminate the air. With the cremation rate expected to skyrocket in the next two decades, it becomes absolutely necessary to think of an alternative. 20

NOBLE CAUSE CART “The country’s dead corpse handling situation could not be accepted during COVID. As a result, we collaborated with the Indian Institute of Technology Ropar to create this one-of-a-kind product known as “NOBLE CAUSE.” says Harjinder Singh Cheema Noble Cause is designed with loads of critical thinking from an environmental point of view. The makers while designing this tool have considered the families that have lost their loved ones with all due respect. 1. The cart has wheels and is towable. 2. Stainless steel trays on both sides for easy ash removable. 3. The cart is equipped with combustion air for primary and secondary hot air systems. 4. The disposal is completed within 2-3 hrs as against 48 hrs. 5. High temperature burning beyond 1000 Deg C ensures complete sterile burning. 6. It also has the benefit of using just one-third of the energy required for cremation. “Let us properly execute the final rites for our fellow citizens while also saving the environment and trees so that they can create more oxygen by promoting the “NOBLE CAUSE” gadget.” the chairman urges the nation. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

A COMPARISON BETWEEN CONVENTIONAL & NOBLE CAUSE CART Conventional

Noble Cause Cart

Low temperature burning over a longer period.

High temperature burning Period for a shorter period.

More burning wood is required.

Less burning wood required.

Fixed

Portable on wheels.

No proper combustion air.

Proper primary and secondary hot air system.

High heat storage due to refractory.

No heat storage and refractory.

Longer cooling time due to refractory.

Less cooling time as no refractory heat storage.

Possibility of bacteria survival due to low temperature burning.

High temperature burning ensures complete sterilization.

Paramjit Singh Oberai, a president of Shamshan Bhumi Sudhar Samiti shares his experiences of recently installing the “Noble Cause Cart’ “We have installed two of these in our cremation ground at Madanpur cremation ground with the Great help from our Rtn Devinder Jain. This reduces the time to Two & a half hours and 50% wood is used. I am thankful to Devinderji for getting one through Donation also.

NOBLE CAUSE CROP 2 gaining traction for decades. Such methods consume a lot less energy, generate a lot less Smoke, and don’t produce hazardous pollutants. So as responsible citizens as you and your departed loved one lead an ecologically conscious life, you must ensure that the end-of-life service reflects a clean eco-friendly departure. The world will be grateful for your final act.

A DIFFERENT PERSPECTIVE “This will be an opportunity for all those who want to start their own business with minimum investment as we would be appointing dealers in all cities of India and preference will be given to Ex-Defense persons and young graduates who are willing to choose marketing as a career and have good communication skills,’’ says the Chairman. “Since nobody wants to visit this field there is full vacuum & ample scope as everybody has to finally reach there. Needless to inform, Agarwal Movers & Packers have made special arrangements for transporting these carts throughout India on a special freight as a gesture to society.”

As saving the environment is not a one-man show and requires unanimous effort from society, we all should come together to save the ecology and make it a better place. “I’d like to use this occasion to call out to all responsible people of our nation, as well as institutions like the Lions Club, Rotary Club, temples, gurudwaras, other social working groups, and non-governmental organizations (NGOs). We would appreciate your help in this matter and ask that you forward this letter to all of your connections and groups.” says the chairman of Cheema Boilers- Harjinder Singh Cheema.

FINAL THOUGHTS Even if you attempt to sustain a decent, clean, moderate lifestyle, the typical means of corpse disposal are unlikely to be as environmentally beneficial as your life choices. The common methods of body disposal represent substantial environmental dangers. Economists have been looking at what kind of regulatory requirements are most likely to motivate corporations to help protect the environment. On that note, environmentally thoughtful practices like the ‘Noble Cause Cart’ come as a major relief to the environment and the families. Sustainable funerals like these are a relatively recent facet of a growing trend that has been 21

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Enlighten the world with innovation

INDIA’S

FASTEST GROWING BUSINESS MAGAZINE

NEVER MISS OUR EDITIONS Follow us on

Innovative Zone offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000. I would like to subscribe* Innovative Zone for one year at Rs.1000 (12 issues) I am enclosing the Cheque/DD no. ________________________ dated ___________________ of Rs. ________________ of

bank

____________________________________

Branch

______________________________________________

drawn in favour of FANZINEINDIA. My Personal mailing details (IN BLOCK LETTERS): NAME ______________________________________________ Company Name ___________________________________ Designation _____________________________________ Address____________________________________________________________________________________________________ ______________________ City _________________________ State ______________________ PIN ____________________ Telephone _______________________________

Email (Required*)___________________________________________

Age in years ________ Experience _______________ Industry ___________________ Education __________________ Your feedback about the magazine ____________________________________________________________________ How did you come to know about Innovative Zone? ____________________________________________________ Now you can also subscribe through credit card: visit - http://www.https://innovativezoneindia.com All the payments are accepted in Cheque/DD favouring: FANZINEINDIA, 507, DDA-02 Tower, Janakpuri District Center, new Delhi-110058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed. If you have any query, please send us the email to corporate@businessconnectindia.in or call to 011-41065208. 23

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

BRAND

OF THE YEAR

2021

CREATIVE BUFFS

Gets the wheels turning to boost your online reputation Indranil Roy | Innovative Zone

here do you begin when creating a digital marketing strategy? It’s still a typical problem, given how important digital and mobile platforms are for attracting and maintaining consumers today. They don’t, however, have an integrated plan in place to promote digital transformation and corporate growth, as well as successfully engage with consumers online. Organizations that do not have a digital strategy lack a clear strategic objective for what they want to accomplish online in terms of attracting new consumers or deepening connections with existing ones. And if you don’t have Intelligent digital marketing goals, you’re probably not allocating enough resources to achieve them, and you’re not evaluating if you’re accomplishing them using analytics. The importance of digital marketing has never been greater. To expedite your outcomes, take action immediately to establish or strengthen your marketing plan. Creative Buffs, is a result-driven performance marketing agency. Founded by Shayaan Ahmad Noori, an experienced marketer with over 14 years of experience. Shayaan has a wealth of knowledge and experience when it comes to all things digital and marketing and is passionate about sharing this with other businesses to help them improve and grow.

The founder asserts, “Many businesses lack the time or expertise to properly promote themselves, resulting in them spending money on advertising without understanding if they are doing it correctly or getting a return. Creative Buffs recognises chances in the middle of difficulties where we may not only improve but also shine with correct marketing efforts, delivering a better return on ad spending for the business. Clients at Creative Buffs receive tools and guidance to help them build effective marketing strategies providing them with the capacity to communicate the appropriate message about the company to the right consumer at the right time and in the right location.”

Shayaan Ahmad Noori Founder

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

WHAT TO LOOK FOR WHEN HIRING A DIGITAL MARKETING AGENCY Finding the proper digital marketing firm may be difficult, especially with so many new companies claiming to provide the same basic services. For some, it’s all about the money, but obtaining genuine value for money when it comes to providing good service isn’t necessarily about going with the cheapest option. The job of hiring a digital marketing firm should be undertaken with the same level of caution as hiring any other employee. You should never compromise on your wishlist if you are certain about what you want. Getting the selection process for your digital marketing partner right may not only help you avoid wasting time and money but also safeguard your important reputation, just as picking the incorrect applicant for a job in your business can have devastating repercussions. Creative Buffs deliver exceptional quality of service that has helped them earn the trust of the world’s largest enterprises. With their collective experience complemented with their periodic skill upgrades, the team is always at the helm of affairs, delivering unmatched value to the clients, irrespective of the industry sector. “With the Tagline of Strategies to Statistics, we’re dedicated to nurturing a fun, dynamic, and inclusive company culture. Trust, transparency, and tenacity are at our core; we know how to have the best experiences.” quotes Shayaan

FOUNDER SHARES

“We are a group of professionals with a combined experience of over 17 years. We have a thorough understanding of both business and people. Our motto is “Quality Work” because we believe in it. We believe in giving it our all and delivering high-quality, premium work. Our customer service is always free of

charge. We like assisting our clients and are always a phone call or email away. Most importantly, we believe in bringing joy to others. Our main goal is for all of our vendors, partners, clients, employees, associates, interns, Freelancers, and other groups to be satisfied. And that is our sole slogan and a key business guideline, which has allowed us to develop at such a rapid pace. Our digital marketing work speaks for itself. We deliver an outstanding service custom-tailored to each and every one of our clients - big or small. We focus on four strategic areas – digital strategy, digital customer experience, digital delivery and digital insight. We help companies redesign their future, transforming their culture and technology for a digital world.”

WITH GREAT QUALITY COMES GREAT NETWORK

With top notch services and excellent customer support, Creative Buffs stands as a premiere, trusted and a go to digital marketing service provider. Here’s a testimony to their achievements:

• • •

250+ Events Organized 1000+ Clients Served 600 People Trained 25

• • • • • •

200 Mn Unique Users reached 10 Mn content developed 500 Mn Ad Impression Served 100 Mn Social Media Likes/ Followers Provided. 60 Media Coverage 200+ Websites created

FINAL THOUGHTS

Creative Buffs is an innovative performance marketing agency and has always thrived to look for opportunities even in tough circumstances. Infact, their core team believes that the best opportunity to shine always comes in the hardest time. Creative Buffs is currently running Brand campaigns in more than 180 countries in their native languages. “We have helped brands to create new businesses in different countries. InFact the Covid time was an opportunity for us to educate people about being online. This actually helped them a lot during this pandemic. As they not only saved costs but have experienced profits and huge sales. We have a case study where actually in a pandemic we have helped a corporate giant get business of over 500 Mn INR.” quotes the founder Shayaan Ahmad Noori.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

BRAND

OF THE YEAR

2021

Dr. A.K. Tyagi

Indranil Roy | Innovative Zone

The Unseen Force Behind the Rise of Haldiram

he key to Haldiram’s success is genuinely hard work, decades of expertise, contemporary technology, the quality that meets FSSAI requirements, and, last but not least, the punchline: Taste of Tradition. A brand is the collection of expectations, emotions, experiences that contribute to a consumer’s choice to select one product or service over another. Haldiram is one of India’s most recognizable entities, created through decades of commitment. Each leader has a strong attachment to the brand, drawing their identity from it and putting sweat, blood, and profits back into the company.

MEET DR. A.K. TYAGI-

DR. A. K. TYAGI Executive Director

“We do the R&D innovation to improve the life expectancy of our goods by freezing and air-suction technology, which maintains the freshness of foodstuffs without the use of preservatives and offers consumers the sensation of eating newly made foodstuffs right outside their kitchen,”

DR. A.K. TYAGI

Executive Director, Haldiram Group of Companies

Working Behind the Scenes

In our kitchen, Haldiram snacks have a particular place. Their success is because they produce their snacks using traditional Indian recipes sourced from various parts of the nation. In an era when few of us find snacking on foreign-branded chips cool, Haldiram has placed a major emphasis on the manufacture and marketing of traditional recipes. Haldiram is a name you’re familiar with. You’ve probably not heard of Dr. A.K. Tyagi. That’s because he’s the unseen force behind the scenes, the invisible supporting the visible. In the year 2006, he joined the Haldiram Group of Companies as Executive President and was later elevated to Executive Director. He is in charge of the company’s top line, bottom line, vision, diversification, expansion, innovation, and R&D, among other things, as well as reporting to the Board of Directors. 26

Since 2006, Dr. A.K. Tyagi has served as Executive Director of the Haldiram Group of Companies. He is in charge of the entire company, including production, sales, and marketing, research and development, product innovation, finance, diversification, and expansion. He began his career in 1984 with Wimpy International, a multinational corporation (A Div. of United Biscuit Empire, UK). Later, from 1988 until 2000, he worked at Uncle Chipps Company Ltd in various roles, including CEO and President of the Company. Dr. Tyagi became CEO of Amrit Banaspati Company Ltd. in the year 2000. Dr. Tyagi has received various Awards on behalf of the Company as well as at individual capacity in Uncle Chipps and Haldiram. Recently, he has received Food Industry Icon Lifetime Achievement Award in India Food Forum, Business Leader of the

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Year Award from ET NOW, and CEO of the Year Award from India Food Safety Summit. `` “Starting and running a successful restaurant company is no easy task. However, company owners that recognize their competition and educate themselves will obtain an advantage over the plethora of other establishments fighting for audience attention.” believes Dr. Tyagi THE RISE AND RISE OF HALDIRAM The story of Haldiram is iconic. From a small snacks shop to a multibillion-dollar empire is a message to all entrepreneurs that through commitment and quality you can be indispensable. In India, Haldiram Snacks Pvt. Ltd. is synonymous with traditional snacks. Traditional snacks, western snacks, package sweets, bakery, RTE, Frozen, syrups, papad, nonsalty items such as pasta, macaroni, vermicelli, rusk, pickle, freeze dried sattu and sharbat are among the products available. The portfolio caters to all genres, ages, and demographics with distribution in the United States and over 70 countries across the world. Haldiram’s goods are accessible in all contemporary trader’s chains across the country and beyond the world. All Haldiram products are made with state-of-the-art manufacturing facilities that focus on cleanliness and the environment with little human interaction. The company is the market leader in the salty snacks category as well as in traditional snacks with a market share of 26.8% and 40.8% respectively. THE TECHNOLOGY IN THE FOOD INDUSTRY As the global population approaches 9 billion people, accessible land shrinks one increasingly critical global concern that hangs over our heads is that of food security. Fortunately, technology allows us to measure, analyze and comprehend our food system and contributes to the reduction of food waste, and feeds 842 million people who presently do not have sufficient food. With this in mind, Haldiram

HERE’S THE LIST OF FEW ACHIEVEMENTS THAT SPEAKS VOLUMES IN ITSELF: Sl. No.

Year

Award Title (Description)

Presented By

1994

International Award for Food & Beverages

Trader Leaders Club, Spain

1996

Kashalkar Memorial Award

All India Food Preservers Assn

1998

Brand Equity Award

Progress Harmony Development Chamber of Commerce & Industry

200102

APEDA Export Award

Agricultural & Processed Food Products Export Development Authority

2004

MERA Delhi Award (Exemplary contribution in the field of Exports)

Agricultural & Processed Food Products Export Development Authority

2008

Amity Leadership Award - 2008 for best HR Practices (Retail)

Amity Business School, Amity University

2009

Coco Cola Golden Spoon Award

Food Forum India - Image Group

2009

Out Standing Donor

Sardar Patel Medical College Bikaner - 2009

2011

Coco Cola Golden Spoon Award

Images Retail Intelligence Services

2016

Coco Cola Golden Spoon Award

Images Retail Intelligence Services

2016

Excellence in Retail & Customer Service

Images Retail Intelligence Services

2017

Food Innovation Excellence Award 2017

The Associated Chambers of Commerce and Industry of India

2017

Concor Exim Star Award

Concor

2018

Most Admired Retailer of the Year-Food Service

Images Retail Intelligence Services

2018

Power Brand of Snacks, Mithai and Namkeen Industry

AFTPAI (Agro & Food Processing & Technology Providers Association of India

2018

Prestigious Award of India Agribusiness 2018 - Dr. A. K. Tyagi

ICFA (INDIAN COUNCIL OF FOOD AND AGRICULTURE)

2018

CEO of the Year 2018 – Dr. A.K. Tyagi

India Food Safety Summit

2018

Most Admired Retailer of the Year (North India): Foodservice

Images North India Retail Award

2019

Industry Leader in Food & Snacks Industry

Tefla's

2019

Food Service Award 2019, Best QSR Indian Origin

Images Group

2019

Amity Global Corporate Excellence Award for Outstanding Contribution towards Growth-Dr. A.K. Tyagi

Amity University

2019

Global Business Icon Award- Brand of the Year

NNS Media

2019

Market Leadership Award-Salty Snacks Category

ET NOW

2019

Silver Award -God’s Ambassador, International Award Ceremony

Narayan Seva Sansthan-Bikaner

2020

Top 10 Exporters Mithai & Namkeen Industry

AIM Events

2020

Business Leader of the Year-Dr. A.K. Tyagi

ET NOW

2020

Brand Builder of the Year-Dr. A.K. Tyagi

National Awards for Marketing Excellence (Fun and Joy at Work)

2020

IMAGES-NRAI Indian Icon of the Year-Dr. A.K. Tyagi

Pepsico-Images Food Service Award

2021

Honoured for Excellence Services for the betterment of Sweets and Namkeen Industry- (Shri Manoharlal Agarwal-CMD)

Mithai Association Chandigarh

2021

Uttar Pradesh Innovation Leadership Award 2021Dr. A.K. Tyagi

Asian Confederation of Businesses with World Innovation Congress

2021

Best Restaurant of the Year

Food Connoisseurs India Awards

has an excellent system in place that ensures minimum wastage, the highest quality, and faster delivery. The brand has 100% automation of traditional snacks without human intervention. The team of Haldiram has pioneered new ways of packaging namkeens such as zip pouches, standee pouches, etc. Haldiram is the first company in India to introduce branded packed traditional snacks and food (1990). New packaging options including a zip bag and a standing pouch are highly successful models To decrease human interaction and ensure consistent quality for conventional products the brand uses sophisticated Automated Machines like fully automated plant for manufacturing and using the X-ray equipment to regulate pollutants from abroad and much other Artificial intelligence to bring nothing less than the best. 27

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

Health

The Consequences Of Daily PRACTICES ON OUR HEALTH

None of us is great. Everybody has deficiencies, and we all are inclined to unfortunate propensities. We regularly overlook them to the degree that they become the very piece of us and begin characterizing us. A great deal has been spoken about good propensities for better wellbeing. Learning better methods of teaching definite tendencies is, for sure acceptable. Controlling your health won’t just assist you with living steadily; however, it will make you a superior individual also.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

THE IMPACTS OF BASIC LIFESTYLE BEHAVIOUR ON HEALTH

EXCESS USE OF PHONE Innovation has indeed made our life easy and has made the world a small place as we can associate with whomever we need and at whatever point we need. It is difficult to envision our life without our mobiles, yet it is additionally evident that we have become captives of cutting-edge devices. We are so acclimated with our mobile phones that it has become a need for our endurance. For most of us, our phones are the principal thing we check towards the beginning of the day and the last before taking a rest.

SKIPPING MEALS A generous breakfast will keep you glad and vivacious for the day. Longer gaps between suppers due to skipping can contrarily influence your hormones, resistance, temperament, digestion, and general wellbeing. Rather sound, littler suppers can support your digestion, help in weight the executives, and keep up the hormone balance. Start your day with a good breakfast and have different suppers on time also. Skipping suppers is a too impractical notion, don’t do it.

EATING TOO MUCH Overeating and gorging will undoubtedly create more health problems, even if it is healthy food. Everyone needs just the perfect calories and nutritional intake to maintain great wellbeing. If you eat more than what your body needs, be it any food, it can bring about weight gain. It can likewise welcome other medical conditions like heartburn and swelling. In any case, eating an excessive amount can also be an indication of hidden issues like diabetes or hormonal problems.

DRINKING LESS WATER Water has numerous health benefits. Remaining hydrated assists with keeping your memory sharp, your mind stable, and your inspiration flawless. Staying aware of your liquids enables your skin to stay flexible, your body chills off when it is hot, permits your muscles and joints to work better, and helps clean poisons from your body through your kidneys. It can likewise cause obstruction and stomach related issues, dry skin, weakness, and crabbiness. Insufficient water intake is additionally connected with kidney issues like kidney stones, urinary contaminations, and by and large, kidney functioning.

LACK OF SLEEP Sleeping less is a wellbeing hazard that can invite medical problems like gaining weight, debilitated resistance, unnecessary pressure, absence of focus, and crabbiness. Deficient rest can influence your wellbeing from multiple points of view, it can cause hormonal lopsidedness, influence mending, and torment conditions. While rest needs change from individual to individual, having sufficient rest around evening time is significant for all. So, in the issue of how hustling, you are don’t settle on your wellbeing.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

BRAND

OF THE YEAR

InteLaw Investigations Consulting

2021

‘THE FAMILY MAN’ OF CORPORATE WORLD

Ravi Kumar

Managing Director, Head of Investigations Practice

Indranil Roy | Innovative Zone

apidly making mark as India’s premier firm for corporate investigations, business intelligence & risk consulting, InteLaw Consulting is proving to be a trusted partner for many businesses when it comes to handling confidential and sensitive issues such as internal integrity investigations, financial frauds, vendor and competitor due diligence, sexual harassment issues, to preventing big scams and risks.

Founded and managed by eminent ex-law enforcement officers and intelligence experts of India’s premier investigation agencies, InteLaw Consulting is a team of dedicated and experienced consultants from the field of intelligence, investigations, finance, forensics, law and security. Experts say that bullying at the workplace can disturb the working atmosphere and influence employee morale. InteLaw Consulting assists individuals in finding answers, solving issues, and becoming motivated. Research shows that the greatest danger to your organization and its network is not caused by hackers on the outside, but by workers who do damage from within purposefully or unexpectedly. If you want to find that rogue employee, Intelaw Consulting is your go-to partner. Corporate scams are frequently occurring on a grand scale, involving billions of dollars. When the culprit is eventually found, the victim firm typically turns in ruins and suffers bankruptcy. Avoid these situations with the expert guidance of InteLaw Consulting. Trace assets of defaulters- Such circumstances can also emerge when the borrower firm or individual is a deliberate fraudster and has stolen funds, resulting in significant dishonesty. The team at InteLaw Consulting is experienced not only to track, categorize, and consolidate lost funds, but also to offer evidence relevant to money theft across several jurisdictions. 34

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

1. Indigenous & ‘Investigations-First’ - InteLaw Consulting is founded and managed by ex-Indian Intelligence & Law Enforcement officers and experts thus rightly equipped with all the legal, regulatory, regional and administrative nuances, and sources across the government, public and private sector organisations. Investigations form the core services of the firm. 2. No outsourcing - Unparalleled on-ground investigation capabilities across South Asia without outsourcing. The team has its own team of 100+ investigators trained in-house, thus saving client’s cost and time and building more trust. 3. Capacity Building - Through their knowledge arm ‘InteLawcademy’ they disseminate training courses and seminars on corporate investigation and intelligence, train and equip the workforce and industry leaders to tackle integrity and risk-related issues and challenges. 4. Forensic Technology - InteLaw Consulting has best in class forensic capabilities with latest tools and software for carrying out forensic audit and investigations, evidence analysis, e-discovery, digital forensics including data extraction & analysis from IT equipments, mobiles, servers and cloud. Together with a dedicated data analytics and research team, they can undertake any type of complex investigations. 5. Innovation - While there are many investigators and firms providing investigations support, InteLaw does it with panache and care. They have integrated solutions such as Whistleblower Management System, 24 x 7 Hotline for crisis management, Investigations Dashboard, and many other customized solutions for their clients.

Vaibhav Singh, Co-founder & Promoter believes that there are very few homegrown consulting companies that cater to the emerging need of investigations consulting and integrity management for corporates and organisations, placing integrity and intelligence at the core. And there is hardly any such dedicated firm that provides such niche confidential services at an affordable and sustainable cost compared to the big auditing and accounting firms, mostly multinationals.

CORE SERVICES

InteLaw Consulting’s specialized suite of services includes bespoke solutions for Corporate Fraud Investigations, Forensic Investigations, Workplace & Whistleblower Investigations, POSH Investigations & Advisory, Strategic Business Intelligence, Executive & Investigative Due Diligence, Integrity Audit, Design and review of internal Ethics & Integrity framework including FCPA & UKBA compliance for Indian subsidiaries of US and UK based companies respectively, Asset tracing investigations for corporates and banks, Market Intelligence, Risk & Threat Mitigation, etc. Speaking to business connect, Ravi Kumar, Managing Director and Head of Investigations Practice at InteLaw Consulting quotes, “We have pioneered the concept of ‘Investigations Consulting’ and ‘Integrity Management’ to create more ethical, smart, and intelligent organizations and to help businesses navigate through various risks and challenges. We are the only ‘Investigations First’ firm in India.” InteLaw Consulting has tailored training modules and certification courses for corporate investigations, intelligence, and related skills, that are conducted and provided through their knowledge arm InteLawcademy. It enables organizations to make ethical and profitable decisions, and create a workforce that is equipped to deal with related roles and challenges

THE RISE AND RISE OF INTELAW CONSULTING

INNOVATION- AN INSTRUMENTAL TO SUCCESS

Ravi believes that a crucial factor behind the success of InteLaw Consulting is that it is founded and managed by ex-officers of India’s premier investigation & intelligence agencies, law enforcement, and industry experts with a background in criminal and cross-border intelligence, financial and legal research, corporate warfare, market intelligence, and corporate security, thus enabling a 360 degree understanding of complex issues that have to be dealt with utmost confidentiality, privacy and sensitivity. This raises the goodwill of the company. “Creating ‘smart and intelligent organizations’ is the need of the hour. Businesses should incorporate business intelligence tools, techniques and investigation methodologies to make in-house vigilance more robust and reliable. This is where expert consulting can come to the rescue of those organizations which are either new or have not opened fully to the dynamics of modern integrity management or want to ramp up their existing capabilities.” says Ravi

Vaibhav steers that innovation comes from a deep understanding of your work and of the market you are going to offer that to. The former is taken care of by the credentials of his team. The latter is achieved through intense research, application of tools & technology, and redefining the traditional way of solving the problem. Today if an organization X is facing a lot of whistleblower complaints, allegations of fraud and internal challenges due to cluttered or lack of adequate checks and balances, another organization Y might be employing integrity management services, whistleblower handling system in place, regular integrity & risk audits and tools for vendor due diligence to minimize the clutter and grow the reputation of their brand. “This is where we come,” says Vaibhav. He continues, “we understand the business model, needs, and challenges which are specific to each industry and business. Then we do research and come up with solutions. We then work with our tools and methodologies to provide solutions in sync with the directors and top management who are the ultimate decision makers in matters of corporate governance and ethics, compliance and integrity.”

The Differentiating Factor- 5 reasons that make InteLaw Consulting a preferred partner for investigations

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

BRAND

OF THE YEAR

2021

FASTEST GROWING MAKE IN INDIA PIZZA CHAIN TO EARMARK INDIAN TASTE Avishek Singh | Innovative Zone

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

education

A DIG INTO THE EDUCATION

IN RURAL AREAS

Most of India lives in towns; thus, the subject of country training in India is of most extreme significance. A survey named called the Annual Status of Education Report (ASER), shows that even though the number of rural students attending schools is rising. Yet, the more significant part of the understudies in fifth grade can’t peruse a second-grade coursebook and can’t tackle basic numerical issues. Not just this, the degree of maths and perusing is further declining. In certain states, the participation of instructors and understudies is additionally declining. COUPLE OF REASONS WHY SCHOOLS NEGLECT TO TEACH RURAL INDIA • Quality and admittance to education is the significant worry in country schools as there are less dedicated instructors, the absence of appropriate course books and learning material in the schools. Government schools exist; however, when contrasted with tuition-based schools, then quality is a significant issue. •

The larger part of individuals living in towns has perceived the significance of instruction and realizes that it is the best way to dispose of destitution. In any case, because of the absence of cash, they can’t send their youngsters to nonpublic schools and consequently rely on government schools for training. On the off chance that the quality alongside the number of educators and, that too dedicated instructors can be improved in these schools, at that point yearning rustic youngsters and India can satisfy their fantasies about accomplishing something extraordinary.

•

Neediness is another mishap. Government schools are not as acceptable, and tuition-based schools are costly. This results in a very low number of students clearing their secondary education and taking admission to colleges for further studies. So the drop-out-rate at the auxiliary level is amazingly high in towns. Just guardians who can bear the cost of school training send their children to optional schools.

•

There is a contrast among city and town students not regarding mind or advancement but rather their underlying climate, aptitudes, learning capacity, accessibility of framework, and admittance to various offices. These must be thought of while making the educational programs that ought not to be extraordinary; however, how it will be instructed would affect. Energizing the country students who are keen on instruction and making them skilled is a crucial task.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

SOME WAYS TO UPGRADE EDUCATION IN RURAL AREAS 1. Teachers Need To Be Entrepreneurial 2. Boost Free Education 3. Bring Innovative Teaching Method EDUCATORS SHOULD BE ENTREPRENEURIAL Teachers with an ability to hop in and complete things will improve in provincial regions than an educator who is accustomed to being fixed in by an administration. In provincial zones, it’s not uncommon for a director to likewise fill in as ahead and even drive a school transport. A “not my work” demeanor can be a burden in a network where everyone contributes, and this can make it hard for educators who are utilized to practice. PROVIDING FREE EDUCATION Neediness is one of the most fundamental issues in provincial India. It is additionally one of the significant hindrances in driving education in India. This issue can be fathomed just if free training or teaching at a nominal charge is being advertised. It is going to raise the proficiency rate as an everincreasing number of guardians will be anxious to send their children to schools if they are not needed to hold up under the costs of their training. TEACHERS NEED TO BE USE INNOVATIVE METHODS The degree of instruction has gone an indent up in metropolitan territories with fresher training methods being presented; the condition of encouraging strategies is as yet crude and conventional in rural India. The provincial schools are as however stuck on teaching repetition learning in its understudies. It needs to change. These schools must begin receiving ideas figuring out how to build up their understudies comprehensively.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

BRAND

OF THE YEAR

2021

Smita Kumar | Innovative Zone

Ultrafresh Modular Solutions On the Road to Progress by Giving All-In-One Services

COMPLEMENTING KITCHEN APPLIANCES

Everything happens in the kitchen, life happens in the kitchen. Andrew Zimmern

his very quote by Andrew Zimmern is a fact and undoubtedly, a kitchen is a place where friends, family and relatives gather around the table to create innumerable memories. In fact, it’s well-said meals and memories are made here. To this and other ingredients of recipes, adds a cannot-beignored ingredient that is the ambience and looks of the kitchen. A common belief is that a tidy, well- furnished and well- arranged kitchen can even make a person with a full stomach hungry! This is why the presentation of food and the place where it is being cooked, are equally important. There comes the role of a neat and clean kitchen or in today’s date- Modular Kitchen. What else? When you start imagining modular kitchens, one of the best names that might strike you would be Ultrafresh Modular Solutions! Yes, Ultrafresh Modular Solutions resonates with your requirements. You just have to be ready with your culinary expertise! And, the man behind Ultrafresh is Mr. Dhruv Triguynat, the CEO of the company. Let’s get to hear about his leadership skills and experiences along with some details about his company. ABOUT ULTRAFRESH MODULAR SOLUTIONS Ultrafresh deals with designing, manufacturing, and installing modular solutions like kitchens, wardrobes and other storage cabinets. Currently, headquartered in Mumbai, it is operating from 120 exclusive showrooms pan India. With an in-house state-of-the-art manufacturing facility, the company owns the entire supply chain thus, providing the ability to offer the customers one-stop, hassle-free, and value for money solutions. 42

According to Ultrafresh, its kitchen appliances, whether a chimney or a built-in hop top or anything else, complement its modular kitchen. The exceptional quality has been accepted by the architects as well as interior designers too. In Ultrafresh’s words, “The amazing blend of an Ultrafresh modular kitchen and the appliances offers an optimum balance of an artistic look and a superb functionality.” Citing an example, the company informs that its low-level noise kitchen chimney keeps the cooking environment free of sound pollution and its highsuction capacity sucks in the fumes and odour. As a result of this, the ambience is fresh and healthy without disturbing anyone at all. Best Technology with Upgradation Ultrafresh does not forget to boast about the technology which is the best with upgradation. The state-of-the-art technology at Ultrafresh helps it to manufacture products of the worldclass. Moreover, the products are thoroughly and technically tested to meet the durability criteria.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

ALL TYPES OF KITCHEN ACCESSORIES AND CABINETS It is ensured that the customer gets each and everything required for her kitchen. Having a wide range of accessories- Alfa, Beta and Gama, Ultrafresh can fulfil the different demands of all its customers concerning the taste, design and budget. The company confidently states, “Narrow, large, low or high, you name it and you can find it in the Ultrafresh collection. We keep introducing and improvising the kitchen utility options to optimize space management and to improve the cooking experience. Our kitchen innerware solutions come in various sizes and modules.” INCEPTION AND STRENGTH Having started in 2018 and with a lot of customer-friendly facilities, the confident CEO says, “When we had started, we had less than 20 employees and at present, we are nearly 300. We take special care of the criteria while recruiting people, that each one is skill-set as well as cultural fit. Delightful collaboration, proactive accountability and integrity in commitment are our core values.” QUALITY IS OUR TRUST For Ultrafresh Modular Solutions, quality is not something that could be ignored. In fact, it is something very, very important. The material is the best in quality and to confirm this, it is made to go through a good number of quality tests before dispatching the f inal thing. Greenply is what the company’s trust is in and only, it is used since it’s a boiling waterproof marine ply. The fact could not be denied that the Indian kitchens are subject to more damage because they are open to more moisture. First of all, the weather conditions and then, the usage of water due to the Indian cooking habits and therefore, these leave an adverse impact on the particleboard. The owner states, “Due to the usage of Greenply, we could sleep well during the night because we know our customers have received a long-lasting product from us.” ALL-IN-ONE STEEL KITCHENS Ultrafresh believes in providing extra to the customers and therefore, steel kitchen options, both in stainless steel and GPSP steel are offered by the company. Both carcass and shutters can be made in steel with various finishes available, and these are all eco-friendly, termite-proof, fungal resistant and thus, long-lasting. UNDERSTANDING THE CUSTOMERS’ STYLE AND PERSONALITY The company serves two types of customers. First, directly individuals who look for modular transformation and secondly, businesses that require modular solutions, either for themselves or for their clients. Right from ensuring the best experience for them to after-sales services win their trust in the company. The customers are contacted on a real-time basis, provided with the customized option that matches their style. Understanding the customers’ style, taste and personality and presenting them the design reflecting their personality, are focussed on. OWN STATE-OF-THE-ART PRODUCTION Having own state-of-the-art production adds a lot to services rendered by Ultrafresh. They can offer complete modular kitchen solutions. Also, pan India sales outlets and service network is an additional advantage. These in turn all services and thus incomparable cost, quality and design could be provided by Ultrafresh.

DHRUV TRIGUNAYAT Chief Executive Officer

TEAM MEMBERS WITH A SINGLE MOTIVE The CEO proudly mentions, “We always keep our team members hungry. Everyone at Ultrafresh wakes up and comes to work (or works from home till late) with a dream in mind, to be the number one kitchen brand in the country. We have an excellent retention rate and I think this is because we have a team that is proud of what it has achieved, and ambitious and eager to see how quickly we can reach the top.” WOULD REACH 200 STORES BY 2021-22 The CEO affirms, “We are going to reach the mark of 200 exclusive Ultrafresh stores by the end of this financial year while consolidating on the current stores and adding to the product mix to target a bigger ticket size for each customer acquisition. We have also recently ventured into some large B2B and institutional project orders, which again, is a vertical we are eager to explore.” An Inspirational Token for Young Entrepreneurs and Readers Mr Triguynat conveys, “Ultrafresh has achieved its current standing in very quick time, but this is when the real test starts. When I began, we had nothing to lose. Now, there are many stakeholders involved, and so we promise to keep learning and improving, to ensure this juggernaut does not plateau here, and Ultrafresh can go from the fastest-growing to the best and the biggest kitchen company in India in the next 2-3 years. Everyone shall have the same motive.”

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

SciVocTM Healthcare Consulting Partnering with knowledge, integrity and commitment

We create and provide value for customers’ scientific or medical communication requirements, through agile and high quality innovative solutions. Brief snapshot of services offered

SciVocTM Offerss over 40 years of combined experience and expertise in medical communicartions that can be leveraged based on your specific needs.

Contact us at info.services@scivochealthcare.com to know more about our costomised “end-to-end” solutions. Learn more about us at https://www.scivochealthcare.com/

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021

DIGITAL MARKETING SERVICES Webcap Technology offers the best digital marketing services in India, Dubai, Australia and worldwide.

SEARCH ENGINE OPTIMIZATION We specialize in making the website optimized for the search engines through a process called search engine optimization or SEO.

SOCIAL MEDIA MARKETING Social media is the new wave for marketing in the digital age.

ISO

WEBSITE DESIGNING

IGN

Webcap Technology is a leading website designing company in Mumbai, India. Our services range from simple websites to real complex web solutions.

632, Avior Corporate Park, Nirmal Galaxy, LBS Marg, Mulund West, Mumbai, Maharashtra, 400080. enquiry@webcaptechnology.com

+91-9920 925 926 +91-22-49743789

www.webcaptechnology.com 48

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 11 | SEPTEMBER 2021