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Ma g e n t oCRO|Ma g e n t oDe v www.

T h e Co mme r c e Sh o p . c o m

Wh i t e p a p e r

Wh yCh o o s eMa g e n t oF o r Y o u rOn l i n eBu s i n e s s ?

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3400Peacht r eeRoad, NESui t e939, At l ant a, GA30326 hel l o@t hecommer ces hop. com |( 404)5476474

We' r eMagent oCer t i ďŹ edDevel oper s

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Forper mi s s i onr eques t s ,wr i t et ot hepubl i s her ,addr es s ed“At t ent i on: Per mi s s i onsReques t , ”t ohel l o@t hecommer ces hop. com

Co n t e n t s 01 Cont ent s 02 Execut i veSummar y 03 AboutMagent o 04 WhyChooseMagent o 04.

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I ncr eas edPer f or manceRat e

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Scal abl eForTheFut ur e

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Eas yMul t i pl eSt or eManagement

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AdvancedSEOFeat ur es

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St r ongCommuni t ySuppor t

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Thi r dPar t yI nt egr at i onsMadeSi mpl e

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Mobi l eFr i endl yWebs i t es

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Magent oExt ens i ons

andsOnMagent o 05 TopBr

06 Concl us i on 07 Ref er ences

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

E x e c u t i v e

S u mma r y

Thebr oadbandi nt er netexpl os i on hasr es ul t edi nt heboom ofmany i ndus t r i es , es peci al l yi nt her et ai l eCommer ces ect or .

Thet echnol ogyadvancement shaveenabl ed cus t omer st os hopatt hei rcomf or t r egar dl es soft i meandpl ace.

Asa oofoft hegr owi ngi mpor t ance pr f orbus i nes s est ohaveapr omi nent onl i nepr es ence, t heeCommer ce i ndus t r yi ses t i mat edt or each

“ mo r et h a n $ 6 8 4Bi l l i o n b y2 0 2 0 . ” TheeCommer cei ndus t r y i ses t i mat edt or each

mor et han$684Bi l l i oni nr evenue by2020.

Thef undament alr equi r ementf oranyonl i nes t or ei st ochoos et hebes t eCommer cepl at f or m becaus ei thast hepowert obr eakormakes al es .

Al t hought her ear ecount l es sopt i onsavai l abl ei ns el f -hos t ed/ managedhos t ed pl at f or ms , wer ecommendt hatMagent owi t hi t ' sexcel l entCommuni t yand Ent er pr i s eEdi t i ons , hasyoucover edbot hways .

I nt hi swhi t epaper , wewi l ldi s cus saboutMagent o, apl at f or m whi chi si ncr eas i ngl yt hemos tt r us t edandpopul ars el f hos t edeCommer cepl at f or m.

Youcanal s ofindvar i ousr eas onsci t edast owhyt hi si st hemos topt i mal eCommer cepl at f or mf orgr owi ngbus i nes s es .

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

Ab o u t

Ma g e n t o

Magent oi sanopens our ceeCommer cepl at f or m bui l tont heZendPHP f r amewor k.

I twasdevel opedbyRoyRubi nandYoavKut nerwhowor kedf or Var i enandwasr el eas edi n2007.

Var i enwor kedwi t hos Commer cewhi chs t i l l exi s t sasapopul areCommer cepl at f or m.

WhenVar i enr eal i z edt hatos Commer cewasr es t r i ct ed, t heywant edt odevel opapl at f or mt hatcoul dbeeas i l y s cal edands t i l lbeflexi bl et opr ovi des eaml es seCommer ces ol ut i ons .

Thi s dr ovet hem t odevel opMagent o, whi chwasl at erboughtbyeBayi n2010.

Si ncet hen, t heMagent opl at f or m hasgai nedades i r edf or ef r onti nt heeCommer cemar ketwi t hal ar gemar kets har eof29.

1%, power i ngmor et han 240, 000onl i nes t or es .

Over34%oft hos es t or esar er ankedi nt he Al exa’ st op1Mi l l i ons i t el i s t .

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Magent oof f er sanoutoft hebox eCommer ces ol ut i onwi t hcus t omi z abl eopt i onsandf eat ur esf orbot h Communi t yandEnt er pr i s eEdi t i ons .

Wi t ht heevergr owi ngneedf orper s onal i z edeCommer ces ol ut i ons , findoutwhyMagent oi st heper f ect s ol ut i onr egar dl es sofyourbus i nes s s i z e.

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

Wh yCh o o s e

Ma g e n t o ?

Magent oi sdes i gnedf or eCommer cewebs i t est hat needi mmens ecus t omi z abl eopt i ons , s ecur ed

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l ayer s , f eat ur es , flexi bl e ar chi t ect ur e, andcos t ef f ect i ves ol ut i onsal ong wi t ht hi r dpar t ys uppor tt o hel pbui l dar obus tonl i ne s t or e.

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

1 .

I n c r e a s e dP e r f o r ma n c eRa t e

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Dat acol l ect edf r om anal yt i cspl at f or msl i keBui l t wi t handGoogl e Tr endss how t hatMagent ous agehass eenani ncr edi bl es pi ke.

I t ' s beenadapt edbymor et han1700oft het op100KeCommer cecompani es .

Ther epor ts howst hatt heMagent opl at f or mi spr ef er r edby eCommer cewebs i t esduet oi t ss t abl es t r uct ur eandi t scapabi l i t yt o manageadi ver s er angeofbus i nes s esal ongwi t ht hei rhuge t r ans act i onvol umes .

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Wi t hMagent o, i ti spos s i bl et ohos tover500, 000pr oduct sand handl e80, 000or der sperhour .

Magent o’ seCommer cewebs i t eper f or mancei sbet t erasi thandl esheavyt r af ficdur i ngpeakt i mes .

Magent o’ sEEof f er sf ul lpagecachi ngopt i onsf orenhancedpagel oad t i mes .

Apar tf r om t hi s , i tal s ohasext ens i vef eat ur est oopt i mi z eand aut omat ei ndexi ngt as ks , t husi ncr eas i ngt heover al lper f or manceof yours t or e.

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“ Ma g e n t o2 .

0i st h e b e s tp l a t f o r m” 2 .

S c a l a b l eF o rT h eF u t u r e I fyou’ r el ooki ngt os cal eyouronl i nebus i nes sf ort hef ut ur e, t he l at es tmaj orMagent or el eas e, Magent o2.

0i st hebes tpl at f or m asi ti s des i gnedt oaccel er at eyourbus i nes sneedst of ut ur epr oofyour eCommer cebus i nes s .

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0hasr educedt hes hoppi ngr es pons et i meandi tcannow pr oces s2558mor eor der sperhour .

Ther ei sas i gni ficanti mpr ovementi nt hepr oductcheckoutt i me, cat al ogbr ows i ngal ongwi t ht henew addt ocar tf eat ur es .

Suchi mpr ovement scanboos tyourwebs i t e’ spr oduct i vi t yanddel i vera s eaml es ss hoppi ngexper i encet ocus t omer s .

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E a s yMu l t i p l eS t o r e Ma n a g e me n t TheeCommer cei ndus t r yhass eenas i gni f i cantgr owt handt hecompet i t i onget s

“ T h eCo mp e t i t i o n Ge t sT o u g h e rWi t hE v e r y P a s s i n gY e a r . ”

t ougherwi t hever ypas s i ngyear .

Magent o l et seCommer cebus i nes s ess t ayaheadby l et t i ngt hem managemul t i pl es t or eswi t ha s i ngl ebackends uppor t .

Thi sal l owst hem t or eachoutandt ar getdi f f er entki ndsof audi encef ori mpr ovedROI .

Suchanopt i on l et saneCommer cebus i nes ses t abl i s hand bui l dt hei rbr andef fici ent l ybyal l owi ng t hem t os el lpr oduct st hr oughot herpopul arpl at f or msl i keAmaz on, Et s yet c.

Omni Channelr et ai l i ngal s oenabl est hem t o r eachoutt oawi dercus t omerbas eand i mpr ovet hei rs al es .

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Ad v a n c e dS E OF e a t u r e s TheeCommer cebus i nes si sext r emel ycompet i t i veandget t i ngyour s t or et or ankor gani cal l yi sat ought as k.

TheMagent opl at f or m has bui l t i nSEOf eat ur est ol etyouronl i nes t or ebei ndexedef fici ent l y.

Getacces st opr i met ool st hatl etyouaut omat i cal l ybui l dopt i mi z ed URLs , met at ags , updat eGoogl es i t emaps , et c.

St udi ess how t hat youreCommer ces t or e' ss ucces sr el i esal otonbei ngr ankedi nt he fir s tpageand Magent oi st heper f ectpl at f or mt hathel psyou achi evei teas i l y.

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

Magent oi sanopens our ceeCommer ce pl at f or m hos t edbymor et han240, 000 onl i nes t or es .

Thebi gges tadvant ageof bei ngopens our cei st hatt her ei sas t r ong communi t ys uppor twi t hexper i enceddevel oper swhoar el ooki ngf orwayst oi mpr ovet heeCommer ceexper i ence.

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gent ocommuni t yhasar ecor dofover 800, 000devel oper st oas s i s tonl i nemer chant swi t ht echni calas s i s t ance, exper t s ol ut i onsands t r at egi es , pr ovi deacces st o cr i t i calr es our ces , aswel lr es ol veal lki nds ofMagent or el at edpr obl ems , i ns t ant l y.

6.

Cu s t o me r c e n t r i cDe s i g n Thes ucces sofaneCommer ces t or ei smeas ur edbyt heUs erI nt er f ace( UI )des i gnandUs erExper i ence( UX)t oeas eacus t omer ’ ss hoppi ngexper i ence.

Thef ut ur eofeCommer ces t or esgr eat l ydepends onhow t hecus t omer sper cei vet hewebs i t e, s o, adapt i ngt ocus t omer cent r i cdes i gnsenabl esmaxi mum onl i nes t or eengagement .

The Magent opl at f or m embr acescus t omerpr ef er encesandpr ovi des eas ynavi gat i on, us erf r i endl yt hemesanddes i gns , s moot hcheckout pr oces s , aut omat edl oyal t yandi ncent i veopt i ons , i nt ui t i ves ear ch f eat ur es , ups el l i ng/ cr os ss el l i ngopt i ons , cus t omers uppor tet c. t o i ncr eas eyoureCommer ceconver s i onr at esandcus t omerr et ent i on.

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

7 .S mo o t hOr d e rMa n a g e me n t

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Or dermanagementi sacr uci alf eat ur ef oreCommer ce s t or es , es peci al l ywi t ht hei ncr eas i ngdemandofonl i ne s hopper s .

Magent oai dsyouradmi nwi t h or dermanagementpr oces s t hr ought headmi npanel .

Wi t h Magent o, youcaneas i l ycapt ur e t hecus t omer ’ sbuyi ngj our ney andcoor di nat ewi t ht hem dur i ng eachs t epi nt hepr oces s .

Magent oal l owsyout odefineyourpr i or i t i es / r ul esandcus t omi z et hem t o ef fici ent l ymanageyourwar ehous e/ i nvent or ydi vi s i on.

I tl et s youacces sr ealt i mei nvent or y updat es , aut ogener at edor der s andot herf eat ur est os t r eaml i ne yourbus i nes soper at i onsf ori ncr eas edef fici ency.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

compl et econt r olt omoni t ort he

Youcaneas i l ycapt ur et he cus t omer ’ s

b u y i n gj o u r n e y &c o o r d i n a t e wi t ht hem dur i ngeachs t epi nt he pr oces s .

8 .

T h i r dP a r t yI n t e g r a t i o n sMa d eS i mp l e Whi l eeBay' sacqui s i t i onofMagent oes cal at edi t spopul ar i t y, t hef act t hatt hepl at f or mi snow s uppor t edbyPayPal( ownedbyeBay)wasa cr uci alf act orf orMagent o’ si ns t antpopul ar i t y.

I nor dert oi ncr eas e flexi bi l i t yandcr eat ear obus tonl i nes t or e, Magent oal l owsmul t i pl e t hi r dpar t yi nt egr at i onst of ul fil lt hes i t eowner ’ sneedsf oremai lmar ket i ng, anal yt i cs , s hi pment , paymentgat eways , ERP, CRM, account i ng, s oci almedi aet c.

Ot hermaj ort hi r dpar t yi nt egr at i onsi ncl ude Mai lChi mp, PayPal , Wor dPr es s , Qui ckBooks , Facebook, Googl eAnal yt i csandmor e.

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9.

Of f e r sMu l t i L a n g u a g eS u p p o r t

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I fyou’ r el ooki ngt oexpandyoureCommer cewebs i t egl obal l y, i t ’ si mpor t antyoureCommer cewebs i t es uppor t smul t i pl el anguages .

Wi t h Magent o’ si nbui l ts uppor tf ormul t i l i ngualcont entandcur r ency, i ti s anaddedoppor t uni t yt os el lpr oduct sacr os sbor der sef f or t l es s l y.

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Mo b i l eF r i e n d l yWe b s i t e s Wi t ht hei ncr eas edadopt i onofs mar t phones , t her ehasbeenas i gni ficantr i s ei nt hemCommer cei ndus t r y.St udi ess how t hatbyendof 2017, t her ewi l lbeabout2Bi l l i onpeopl ewhowi l ls hopf r om t hei r mobi l edevi cesandt heUSmCommer cemar ketwi l lr each$284Bi l l i on by2020.

Wi t hGoogl eannounci ngt hatmobi l ef r i endl ys i t eswi l lr ank bet t eri ns ear ches , havi ngar es pons i ves i t ebecomesmandat or y, maki ngMagent oani dealchoi cef oryoureCommer cepl at f or m.

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

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Ma g e n t oE x t e n s i o n s Magent ohasvar i ousext ens i onswhi chwi l li mpr oveyoureCommer ce webs i t e, pr ovi det hes er vi cesneededt oconnectbet t erwi t hcus t omer s andof f eranopt i mum eCommer ces ol ut i on.

I mpr oveyouronl i nepr es enceandmanageyoureCommer ces t or ebet t erwi t hs ever alext ens i ons t hatar eavai l abl ef oreas yaccount i ng, s ear chopt i ons , pr oduct / cat al og management , payment , s oci almedi a, ones t epcheckout , cus t omer s uppor t , andmor e.

T o pBr a n d sOn

Ma g e n t o

Magent o’ ss ucces sandpopul ar i t yi sgl obal l yr ecogni z ed.

Bi gbr andsl i ke Ni ke, RebeccaMi nkof f , Ol ympus , CocaCol a, For d, andNes t l eNes pr es s ohave chos enMagent ot obet hei reCommer cepar t ner sduet oi t sexempl ar yf unct i onal i t i esandoutoft heboxf eat ur es .

Thi smakesMagent ot her i ghtpi ckf orbus i nes s esi r r es pect i veoft hei rs i z eor r equi r ement sasi thast her i ghtf eat ur esandext ens i onst oi ncr eas es al esand conver s i on.

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WhyChoos eMagent oForYourOnl i neBus i nes s ?|TheCommer ceShop

Co n c l u s i o n TheeCommer cei ndus t r yhasapr omi s i ngf ut ur ewi t ht heongoi ngt echnol ogi caladvancement s .

Hence, youneedapl at f or mt hati sbui l tpur el yf ort he gr owt hofyourbus i nes sandonewhi chf ocus esoni ncr eas i ngyours al es , s i mpl i f yi ngyoureCommer cepr oces st odel i verpr ompts er vi ceandenhanci ng cus t omers at i s f act i on.

I n2016, Bus i nes sNewsDai l yr ecommendedMagent o ast hebes teCommer cepl at f or m.

I tf ur t hers t r engt hensMagent o’ sabi l i t yt o s uppor tyoureCommer ces i t eandgr ow yours al esandr evenue.

TheCommer ceShophasbeendevel opi ngbeaut i f ul , us erf r i endl yeCommer cewebs i t es , power edbyMagent os i nce2010.

I fyou’ r el ooki ngt obui l d s cal abl e, s ecur e, cus t omi z abl e, us erf r i endl y, r es pons i veeCommer ces t or es , ourCer t i fiedMagent odevel oper swi t hyear sofi ndus t r yexper i encear er eady t ohel pyoureCommer cebus i nes ss ucceed.

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3400Peacht r eeRoad, NESui t e939, At l ant a, GA30326 Phone: ( 404)5476474 Emai l : hel l o@t hecommer ces hop. com

9415Cul verBl vd, Cul verCi t y, CA90232 Phone: ( 310)2796584 Emai l : hel l o@t hecommer ces hop. com

Š TheCommer ceShop2017.

Al l Ri ght sRes er ved.

Thei nf or mat i ont r ans mi t t ed, i ncl udi ngat t achment s , i si nt endedonl yf ort heper s on( s )orent i t yt owhi chi ti s addr es s edandmaycont ai nconďŹ dent i aland/ orpr i vi l egedmat er i al .

Anyr evi ew, r et r ans mi s s i on, di s s emi nat i onor ot herus eof , ort aki ngofanyact i oni nr el i anceupont hi si nf or mat i onbyper s onsorent i t i esot hert han t hei nt endedr eci pi enti spr ohi bi t ed.