Engaging buyers and increasing ROI with Smart Digital Marketing Using Drupal 8

ADI VI SI ONOFI NNOPPL

Dr upali sar egi st er edt r ademar kofDr i esBuyt aer t

W HI TEPAPER

h t ngROIWi i eas r nc sAndI er y ngBu ngagi E

al t gi tDi mar S ng i ngUs i et k Mar 8 pal u Dr Dr upal8hasbeenr el easedkeepi nguserexper i enceanddi gi t almar ket er si nmi nd.I t ’ sexcept i onal f eat ur esspeakvol umeofi t spopul ar i t yandadopt i onr at esamongt hedi gi t almar ket er s.

At l ant a BankonourAcqui acer t i fiedSi t eBui l der s whokeepupt odat ewi t ht hel at esti n Dr upalknowl edget oensur esuccessf ul pr oj ectdel i ver y .

7000Cent r alPar kway , Sui t e220, At l ant a, GA30328 your f r i ends@dr upal par t ner s. com 6787794597

Tabl eOf

Cont ent s 01. Ex ecut i veSummar y r engt hsOfDr upalAsACMS 02. TheSt Pl at f or m ur esOfDr upal8ForDi gi t al 03. TheKeyFeat Mar ket er s 04. HowDr upal8CanHel pDi gi t alMar ket i ng St r at egy upalPar t ner s2018.Al lr i ght sr eser v ed. © Dr

upal8CanGr owYourBusi ness 05. HowDr

Al lr i ght sr eser ved.Nopar toft hi spubl i cat i ont extmaybe upl oadedorpost edonl i newi t houtt hepr i orwr i t t enper mi ssi onoft hepubl i sher .

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i alDr upalModul esForDi gi t al 06. Essent Mar ket er s

addr essed“ At t ent i on:Per mi ssi onsRequest , ”t o your f r i ends@dr upal par t ner s. com 6787794597

Dr upali sar egi st er edt r ademar kofDr i esBuyt aer t .

07. Ref er ences

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

Dr upal 8l oadsJavaScr i ptand keepst her es ti ncaches .

Thi s ens ur esf as t erl oadi ngof pageses peci al l ywhent he us eracces s est hes amepage f ort hes econdt i me.

TheBi gPi pemodul eflus hest hepage fir s tandt hens t r eam pl acehol derr epl acement s .

Dr upal 8i sal s ocompl i antwi t h PHP7wi t hus ef ul l i br ar i esl i ke Guz z l e, Compos erandobj ect or i ent edcode, Symf ony2.

Fort es t i ng, Dr upal 8.

1f eat ur es f r ont endJavaScr i pt( JS)aut omat edt es t i ng.

Wear edel i ght edt obeoneoft het op25Dr upal cont r i but or sonDr upal . or gwi t h16pr oj ect s,169 cr edi t sand4casest udi es.

Ex ec ut i v e Summa r y Dr upal8i st hebestCMSf ordi gi t almar ket er st oachi evet hei rul t i mat et ar getofpr ovi di nguni fied userexper i enceanddel i ver i ng cust omi zedcont entacr ossdevi ces.Mar ket er shavebeenl ooki ng f orapower f ulCMSt hatwor ks r i ghtandDr upal8seemst obea per f ectfit .

Dr upal8hel psdi gi t almar ket er st o achi evet hei rgoalofdel i ver i ng per sonal i zedandt ar get edcont ent acr ossdevi ces.Mar ket er shave beenwai t i ngf oraCMSt hatgi ves t hem mor et hant heyneed.And Dr upal8wi l lnotdi sappoi ntt hem.

Bef or eknowi ngt hei nher ent st r engt hsofDr upal8, l et ’ shavea br i efl ookathowDr upal , asaCMS ai dsyourdi gi t almar ket i ngst r at egy

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

TheSt r engt hsOf Dr upa l AsACMSPl a t f or m Dr upali sanopensour cecommuni t ypr oj ectwi t ht housandsofcodecont r i but or swor l dwi de.Ther ear eaboutami l l i onuser sonDr upal . or gandmanyFor t une 500fir msuset heDr upalpl at f or m.TheDr upalCMSst andsoutoft hecr owdbecausei tal l owsyouri nnovat i ont ot r ansl at ei nt of ast erandbet t erandwher e websi t esar escal abl easpert hechangi ngr equi r ement s.Dr upal8i st hemost successf ulDr upalr el easeever .Devel oper shaveadopt edDr upal8, t wi ceasf ast asDr upal7dur i ngt hefir stf ourmont hsaf t ert her el ease.

TheKe yF ea t ur esOfDr upa l 8 F orDi gi t a l Ma r k et er s Thekeyf eat ur esofDr upal8i ncl ude, Easycont entaut hor i ngsyst em, Bui l di ngmobi l ef r i endl ywebsi t es, Of f er i ngt hehi ghestdegr eeofsecur i t yf eat ur esand Ensur i ngsmoot hmi gr at i ont hr oughCMI( Configur at i onManagement I ni t i at i ve) .

Dr upal8f eat ur esCKEdi t orwhi chi sopensour ceandhasamor est r ai ght f or war d cont entcr eat i ondashboar dwi t hi t suser f r i endl yi nt er f ace.I nf act , user swi t hout pr operHTMLknowl edgecanusei teasi l yandconveni ent l y .Edi t i ngcont entat t hef r ont endi snowpossi bl ewhi chsavest i me.

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

Ont hesecur i t yf r ont , Dr upal8get st wi gaut oescapet opr eventXSSvul ner abi l i t i es, AESencr ypt i on, def aul tCl i ckj acki ngpr ot ect i on, aut omat i cCSRFt okenpr ot ect i on, et c.Forsmoot hmi gr at i on, Dr upal8usesYAMLf or matf ort extfil es.The Cor eAPIsuppor t sext r act i onf r om anysour cewhi chmeanst her ei snor est r i ct i oni ni mpor t i ngcont entf r om di f f er entsour ces.

HowDr upa l 8Ca nHel pDi gi t a l Ma r k et i ngSt r a t egy Dr upalhasevol vedt obecomeoneoft hemostpr ef er r edCMSdespi t ei t si ncr edi bl egr owt hi nmar ket i ngt ool sandwebsi t ebui l di ngsof t war e.Thankst oDr upal 8’ sf l exi bi l i t yt oi nt egr at eawi der angeofmar ket i ngt ool s, t her ear ei mpr ovedadmi ni st r at i veef fici enci es, enhancedf r ont enddesi gnchoi cesandanover al lr educt i oni ndevel opmentcost s.

04.

1St r uc t ur edSy mf onyF r a mewor k Symf onyf r amewor kget sDr upal 8s uppor tus i ngwhi chdevel oper scanwr i t e anddebugcodef as t er .

Theconfigur at i onmanagementus esYAMLt extf or mat s t hatal l ow eas yi mpor tandexpor tofconfigur at i onchanges .

Whet heri ti sgat her i ngdat aordat as egment at i on, Symf onyf r amewor kmakesi teas i ert han bef or e.

Segment i ngcont entbas edondi f f er entcr i t er i al i kel anguage, demogr aphi csanddevi cet ypecanal s obedonequi ckl y.

Dr upal 8i sal s ocompl i ant wi t hPHP7t hati ncl udesus ef ul l i br ar i esl i keGuz z l e, Compos erandobj ect or i ent edcode.

I tal s os uppor t sf r ont endJSaut omat edt es t i ng.

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

04.

2Ea s yCont entAut hor i ng Dr upal8suppor t sWYSI WYGedi t ort hatal l owsmar ket er st ocr eat e, edi tandpost cont enteasi l y .Fr ont endcont entedi t i ngi sal sopossi bl ewi t hi npl aceedi t i ng opt i onssavi ngt i meandi ncr easi ngpr oduct i vi t yespeci al l ywhent hecont ent needst ober evi sedf r equent l y .Cont entpr evi ewf eat ur e, i nl i nest yl eopt i onsand wi dget ssuppor tt hebestSEOmodul est oDr upal8, t hemostuser f r i endl y Dr upalCMSsof ar .I thast hef ast estt hemeengi neandTWI Gt hati spopul arf or i t sr el i abi l i t yandconsi st encyt hr oughwhi chmar ket er scancr eat egr eatcampai gnt empl at esi nl esst i me.

“

F r ont endc ont entedi t i ngi sa l s opos s i bl e

wi t hi npl aceedi t i ngopt i onss av i ngt i me andi ncr eas i ngpr oduct i v i t yes peci al l ywhen t hecont entneedst ober ev i s edf r equent l y .

04.

3Thi r dPa r t yT ool sI nt egr a t i on Dr upal8al l owseasyi nt egr at i onofCRM, emai lmar ket i ng, ERP , anal yt i csand manyot hermar ket i ngt ool st hatar ei nt er t wi nedi nadi gi t alcampai gn.Mar ket er s whor unamul t i channelcampai gnunderasi ngl esyst em wi l lfindt hi sf l exi bi l i t y , par t i cul ar l yusef ulbecauset heycannowcr eat eauni fiedmar ket i ngexper i ence.

I nshor t , bui l di ngawor l dcl assdi gi t alexper i encecanbeachi evedwi t hadvancedt hi r dpar t yi nt egr at i onsi nDr upal8.

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

04.

4Res pons i v enes sAc r os sDe v i c es Dr upal8ensur esr esponsi venesswi t ht wocor emodul esnamel yBr eakpoi nt andResponsi veI mage.Usi ngBr eakpoi ntmodul e, Fr ont enddevel oper sand si t ebui l der scancr eat er esponsi vet hemest oaccommodat et het hewebsi t e changesacr ossdevi ces.

Responsi vei magemodul ewor ksal ongsi deBr eakpoi ntmodul eandusesbr eakpoi nt st or esi zei magesaccor di ngl y .I tal sof eat ur esani nt ui t i veuseri nt er f ace f oreasyconďŹ gur at i on.Wi t ht hesecor emodul es, mar ket er scanof f erauni ďŹ ed exper i encet ocust omer sacr ossdevi cesl i kesmar t phones, t abl et sandl apt op PCs.

04.

5Per s ona l i z a t i onOfCont ent Dr upal8suppor t sper sonal i zedcont entexper i ence.Toenhancecont ent f l exi bi l i t yandt hemanneri nwhi ch cont enthast obel ai doutonapar t i cul arpage, Dr upal8of f er sdi f f er entel ement ssuchasCal l st oAct i on( CTA) , accor di ons, bl ocks, r ows&col umns, j umbot r ons, embeddedvi deo, t abs, t easer sandWYSI WYGt ext .Over al l , cont entaut hor shavet hef r eedom t o chooset heseel ement sandpr esent t hecont enti nwebpagest heway t heydesi r e.

Dr upal8of f er s di f f er entel ement s suchasCal l st oAct i on ( CTA) ,accor di ons, bl ocks,r owsand col umns,j umbot r ons, embeddedvi deo,t abs, t easer sandWYSI WYG t ext .

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

HowDr upa l 8Ca nGr ow YourBus i nes s Di gi t alr evol ut i onhasexpandedt het hought sandbuyi ngbehavi orofonl i ne consumer swhi chi swhyt her ei sat r emendouspr essur eonbusi nessest opr ovi deenr i chedcust omerexper i encei ndi gi t alspace.Her ear et hecompel l i ng busi nessbenefit sofDr upal8t ohel pmar ket er sdel i veradel i ght f uldi gi t alexper i encef ort hei rt ar getaudi ence.

05.

1Mobi l eFi r s tI mpr ov ement s Dr upal8f eat ur esenabl edevel oper st omakewebsi t es, mobi l ef r i endl ywhi l eal l owi ngt hem t oedi tormakecont entchangesf r om anydevi ce.Al lcor et hemes i nDr upal8ar emader esponsi veandel ement sl i kemenusandbl ocksaut omat i cal l yfitt hedevi cescr eens.Ther esponsi venat ur eext endst ot abl eswher eon wi descr eens, al lcol umnsgetdi spl ayedwhi l eonsmal lscr eens, onl yt heessent i alcol umnsgetdi spl ayed.Event heedi t ori nt er f aceshr i nksandexpandsaccor di ngt ot hedevi cescr een.Tor educet hel oadi ngt i meofmobi l epages, t he nat i veJavaScr i pti susedi nst eadofj Quer y .I nst eadofJSi nt ensef eat ur es, usi ngl i ght wei ghtal t er nat i vesi nDr upal8hel pt hedevel oper sbui l dmobi l ef r i endl ysi t eseasi l y .

“

Al l c or et hemesi nDr upa l 8ma de

mader es pons i v eandel ement sl i ke menusandbl ocksaut omat i cal l yf i tt he dev i ces cr eens .

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

05.

2Mul t i l i ngua l AndTr a ns l a t i onCa pa bi l i t i es Dr upal8suppor t sover100l anguagesandhasbui l t i nt r ansl at i onmodul est o hel pdevel oper sdesi gneCommer cesi t est hatt ar geti nt er nat i onalconsumer s.

Fornodes, user s, vi ews, bl ocksandmenus, l anguagescanbeassi gned.Ot her capabi l i t i esofl anguagemodul ei ncl udebr owserl anguagedet ect i on, admi ni nt er f acel anguagesel ect i on, andt r ansl i t er at i onbui l t i nf ormachi nenames, t o nameaf ew.

Thecont entt r ansl at i onmodul eal l owsuser st ot r ansl at esi t econt entt hati ncl udespages, t er ms, bl ockswhi l eof f er i ngf eat ur esl i kefiel dl evelconfigur abi l i t y , exposedl anguagei nf or mat i onvi asear chAPIandper l anguagecont ent access.

05.

3Ma r k et i ngAndSEOF r i endl yModul es Dr upal8hasBi gPi pet echni queandi nt egr at edRESTi nt oi t scor e.Thesemodul esal l owt heusert oedi tt hecont entevenwhent heyl ogi nf r om ot herappl i cat i ons.I nt egr at i ngsmal lpl ugi ns, t hi r dpar t yappst oconfigur ecampai gnsi t es, i s ver ymuchpossi bl ewi t hDr upal8.TheSEOCheckl i stmodul eenabl esdevel oper st oknowt hebestpr act i cei nf or mat i on, t r ackt odol i st , showi nst al l edmodul es, enabl eorsetper mi ssi onsandhel pi mpr ovesi t et r af ficandSEOr anki ngas wel l .

“

Dr upal 8s uppor t sov er100l anguagesandhasbui l t i nt r ans l at i on

modul est ohel pdev el oper s des i gneCommer ces i t est hatt ar get i nt er nat i onal cons umer s .

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

05.

4Sec ur i t yAdv a nc ement s TheSymf onyf r amewor kanddedi cat edsecur i t yt eam f orDr upal8ensur esa secur ewebenvi r onment .Anysecur i t yi ssuecanber epor t edt ot hesecur i t y t eam i mmedi at el y .TheDr upalcommuni t yof f er sper i odi csecur i t yr el at edannouncement si ncl udi ngr emot ei nst al l at i onofcr i t i calr el eases.Towr i t esecur e codei nDr upal8, devel oper scanuseTwi gt empl at es, APIf unct i onsanddat abaseabst r act i onl ayert oavoi dSQLi nj ect i onat t acks.Toensur eover al lsaf et y , Secur i t yr evi ewmodul ei sr eadi l yavai l abl et or unmanychecksl i kesaf efil e syst em per mi ssi ons, secur epr i vat efil es, dat abaseer r or s, f ai l edl ogi ns, PHPexecut i on, saf eer r orr epor t i nget c. ,

Es s ent i a l Dr upa l Modul esF or Di gi t a l Ma r k et er s Dr upali sbestknownf ori t sr obustst r uct ur ewhi l ebei ngf l exi bl ef orcust omi zat i ons.Dr upalCMSal l owsi nt egr at i onofvar i oust ool sef f or t l essl y .Toaut omat e mar ket i ngpr ocesses, l i kecont entpubl i shi ngorl eadcapt ur i ng, t her ear epl ent y ofDr upalmodul est ouse.Googl eAnal yt i cs( GA)t ool sar epower f uli nanal yzi ng sear chquer i esanduserpages.Tr acki nguseract i vi t ycanshowyouhowsi t e cont entwor ksandpr ovi desani nsi ghtt odevel opSEOt echni quesandst r at egi es t oi ncr easet r af ficanduserr et ent i on.

B2Bmar ket er swoul dappr eci at et hei nt egr at i onofHubSpotCRM wi t hDr upal CMSasi thel psmar ket er st oaut omat el eadgener at i onandt r ackt hel eads.Anot heressent i alt ooli sMai l chi mpcor emodul ewi t hwhi chmar ket er scaneasi l y sour cedat abasef r om cont actl i stwhi l emai nt ai ni ngaccur at esubscr i pt i onl i st s t hatt heyupdat ei nr eal t i me.I naddi t i ont ot hi s, Mai l Chi mphasanopt i ont o cr eat e‘ i nt er estgr oups’wi t hwhi chenduser scanmanaget hei rsubscr i pt i on.

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

Loopf usei sanopensour cemodul et hatal l owsr efini ngl eadgener at i onpr ocesssuchasl eadqual i ficat i onandscor i ng.Wheni tcomest oheat mapt ool s, Cr azyEggmodul ehel psmar ket er st ounder st andt hewebsi t eper f or manceand userper cept i onvi sual l y .Dr upalAMP( Accel er at edMobi l ePages)i mpr oves cont entopt i mi zat i onf ormobi l es.Fi nal l y , Met aTag, t heSEOt oolpr ovi desst r uct ur edmet at agr ecommendat i onandsuggest i onsdependi ngonwebsi t el anguage.Mar ket er scanal socust omi zehowcont entappear si nsoci almedi a si t eswhenshar ed.

Conc l us i on

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Dr upal8i st hebestCMSavai l abl ef ordi gi t almar ket er swhoneedt odel i ver ya per sonal i zedandt ar get edcont entacr ossdevi ces.I t sf eat ur esar ehel pf ult o gr owbusi nesses, especi al l yeCommer cei ndust r i eswi t hgl obalconsumer s.

Dr upal8i sal sodevel oper f r i endl yasi tal l owseasyedi t i ngi nbot hf r ont enddesi gnsandbackendsuppor t .Goaheadandengageyourbuyer sandi ncr ease ROIusi ngDr upal8.

Dr upal 8f eat ur esar ehel pf ul t ogr owbus i nes s es ,

es peci al l yeCommer cei ndus t r i es wi t hgl obal cons umer s

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Engagi ngBuyer sAndI ncr easi ngROIWi t hSmar tDi gi t alMar ket i ngUsi ngDr upal8 |Dr upalPar t ner s

Ref er enc es ht t ps : / / www. dr upal par t ner s . c om/ bl og/ us i ngdr upal 8i mpr ov ey our di gi t al mar k et i ngs t r at egy ht t ps : / / www. dr upal par t ner s . c om/ bl og/ l ookbac koney ear dr upal 8 ht t ps : / / www. dr upal par t ner s . c om/ bl og/ t op8dr upal modul es f or mar k et er s ht t ps : / / www. dr upal . or g/ doc s / 8/ mul t i l i ngual / c hoos i ngandi ns t al l i ngmul t i l i ngual modul es ht t ps : / / www. phas e2t ec hnol ogy . c om/ bl og/ howdi gi t al mar k et i ngev ol v i ngdr upal ht t ps : / / dr upal i z e. me/ bl og/ 201405/ dr upal 8r es pons i v ewhat does mean ht t ps : / / bl og. mi ndgr ub. c om/ howt oper s onal i z ey our c ont ent ex per i enc ei ndr upal 9 ht t ps : / / t hought s . duoc ons ul t i ng. c om/ bl og/ mobi l ef i r s t i mpr ov ement s i ndr upal 8 ht t ps : / / dev . ac qui a. c om/ bl og/ dr upal 8modul eof t heweeks eoc hec kl i s t / 24/ 01/ 2017/ 17551 ht t ps : / / www. dr upal . or g/ doc s / 8/ s ec ur i t y / wr i t i ngs ec ur ec odef or dr upal 8 ht t ps : / / www. dr upal . or g/ pr oj ec t / s ec ur i t y _ r ev i ew

At l ant a 7000Cent r alPar kway , Sui t e220, At l ant a, GA30328 P :6787794597 your f r i ends@dr upal par t ner s. com Dr upali sar egi st er edt r ademar kofDr i esBuyt aer t .

Š Dr upalPar t ner s2018.Al lRi ght sReser v ed.

Thei nf or mat i ont r ansmi t t ed, i ncl udi ngat t achment s, i si nt endedonl yf ort heper son( s)orent i t yt owhi chi ti s addr essedandmaycont ai nconďŹ dent i aland/ orpr i vi l egedmat er i al .Anyr evi ew, r et r ansmi ssi on, di ssemi nat i onor ot heruseof , ort aki ngofanyact i oni nr el i anceupont hi si nf or mat i onbyper sonsorent i t i esot hert han t hei nt endedr eci pi enti spr ohi bi t ed.

A DI VI SI ON OFI NNOPPL