Effective seo techniques for magento retailers to boost online presence

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T h e Co mme r c e S h o p . c o m

Ef f ect i veSEOTechni quesFor

WE' REMAGENTO CERTI FI ED DEVELOPERS

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Ma g e n t oCRO|Ma g e n t oDe v

Mage n t o Ret ai l er s ToBoos tOnl i nePr es ence

Fori ncr easedt r af fic,youreCommer cest or emusthaveast r ong onl i nepr esencei nt hesear chengi nes,especi al l yGoogl e,so t hatuser sfindyouronl i nebusi nessandconver teasi l y.

At l ant a 3400Peacht r eeRoad, NESui t e939, At l ant a, GA30326 ( 404)5476474 hel l o@t hecommer ces hop. com

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Cont ent s Cont ent s

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Execut i veSummar y

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Keywor dAnal ys i s

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OnPageOpt i mi z at i on

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HomePage

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Pr oductPage

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Ri chSni ppet s

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Cus t omerRevi ew

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Canoni calURLs

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Robot s . t xt

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Webs i t eSpeed

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Mobi l eReady

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TopBr andsOnMagent o

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Concl us i on

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Ref er ences

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heCommer ceShop2017.Al lr i ght sr es er ved. © T Al lr i ght sr es er ved.Nopar toft hi spubl i cat i ont extmaybeupl oadedorpos t edonl i newi t houtt hepr i orwr i t t en per mi s s i onoft hepubl i s her .Forper mi s s i onr eques t s ,wr i t et ot hepubl i s her ,addr es s ed“At t ent i on:Per mi s s i ons Reques t , ”t ohel l o@t hecommer ces hop. com

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

Ex ecut i v eSummar y TheeCommer cei ndus t r yi sat r i l l i ondol l armar ket .Outof3.

5bi l l i oni nt er netus er s ,over2bi l l i onpeopl ear epr oj ect edt obecome di gi t albuyer sby2019.Thi sf ur t heri nt ens i fiest he compet i t i on among24mi l l i onpl useCommer ces t or es ,wher eyouar eoneof t hem.

Undoubt edl y,t hebes twayt oi ncr eas eyours al esi st or ankhi gh i nGoogl eorot hers ear chengi neswhi chwi l li nt ur ndr i veheavy t r af fict omakebet t erconver s i ons .

St udi ess howt hatmor et han89%ofcons umer sdependons ear ch engi nest ochoos eaneCommer ces t or ewhi chemphas i z est he need f oravi vi d Sear ch Engi ne Opt i mi z at i on s t r at egyf oryour s t or e.

Hos t i ng youreCommer ces t or eon

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5 Bi l l i on

i nt er netus er s , over 2Bi l l i ondi gi t al buyer s

Magent o gi ves you pl ent y ofopt i onsand di f f er entwayst o boos t t he r anki ng ofyour eCommer ce s t or e.Thi si sbecaus e Magent oi s oneoft hemos tSEOf r i endl yeCommer ce pl at f or ms . When s t udi es s how t hat75%ofs ear chengi nevi s i t or sf or m an opi ni on aboutt hei r s ear chr es ul t sanddonots cr ol l pas t t hei rfir s tpage, youneedapower f ul

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

pl at f or ml i keMagent owher ei t si nbui l tSEO f eat ur eswi l lhel pyoudr i vemor e t r af ficbyboos t i ngyouronl i nepr es ence.

I nt hi swhi t epaper ,youwi l ll ear nabouts omeoft hemos ti mpor t antMagent o SEO t echni quest hatwer es ucces s f ul l yt r i edandt es t edbybot hs mal ls cal e andl ar ges cal eeCommer ces t or es .I tal s ot hr owsl i ghtont heMagent ot ool s , ext ens i onsandi nt egr at i onsandhow youcanef f ect i vel yus et hem t oi mpact andi nfluenceyours ear chengi nevi s i bi l i t yandt her ebyi ncr eas eyours al es .

Key wor dAnal ys i s Keywor danal ys i si st hefir s t s t epi n yourSEO s t r at egy.Keywor ds ar e

Taki ngt heaboveexampl e, i f

not hi ngbutt hes ear chquer i est hat

youreCommer ces t or es el l s

aus ert ypesi nas ear chengi ne.For

s hoes , s omeoft hepos s i bl ekey-

exampl e:i fa us ert ypes“ r unni ng

wor dscoul dbe“ Spor t ss hoes ” ,

s hoes ” ,t her ear ehi ghchancesf or

“ Ni kes hoes ” , “ s hoedeal s ” ,

hi m t ol and on youreCommer ce

“ s neaker s ” , “ Sket cher s ” ,

webs i t ei ft hes ear chengi nefindsi t

“ Adi dass por t ss hoes ” , “ Run-

mos tr el evantt ot heus er ,pr ef er a-

ni ngs hoes ”et c.

bl yont hefir s tpageoft hes ear ch r es ul t .Thi si swhyyouneed t oi ncl udeal lpos s i bl ekeywor dsi nt he pagesofyoureCommer ce s i t

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Keywor danal ys i si st he fir s t s t epi nyourSEO s t r at egy.

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

I t ’ sbet t ert onots t uf fal lpos s i bl ekeywor dsbutr at hert aket i met os ear chand anal yz ef ort ar get edkeywor ds .Di dyouknow t hatever y60s econds ,near l y 700, 000Googl es ear chesar eper f or med?Tos t r i ket her i ghtchor d, youneedt o cl ear l yconductat hor oughkeywor dr es ear cht or eachyourt ar getaudi ence.

Magent o of f er s an ext ens i ve l i s tofext ens i ons l i ke Googl e AdWor ds , Googl eTr ends ,SEMr us h,et ct ounder s t andandval i dat eyourkeywor ds , andl ear nt het r endi ngonest okeepyours i t eupdat ed.

OnPageOpt i mi z at i on HomePa ge Thehomepagei st hemos ti mpor t antpageasi tpl aysacr uci al r ol ei nyourMagent oSEO s t r at egybypr ovi di ngfir s thandi nf or mat i onaboutyourwebs i t e.

Hence,i t ’ si mpor t antt hatyoucons i deri ncl udi ng t ar get ed keywor dswhi l e t al ki ng aboutyourbr and,adver t i s ement s ,l at es tr el eas es ,of f er s ,t r endi ng s t yl esandal s oens ur i ngas i mpl enavi gat i ons ys t em f orus er s .Hi ghl i ght i ng yourt ops el l er sandl eadi ngbr andsi sani nt el l i gentt echni quet ohel pSEO wor kbet t er .

Cl i ckt hr oughr at ei sani mpor t antSEOmet r i cwhi chi shi ghl ydependenton yourmet at i t l eand des cr i pt i on.Thr oughMagent o,i t ’ smuchmor econveni entf oryout omanageyours i t e’ smet ai nf or mat i onasMagent ogi vesyou compl et econt r olovert hem.

Magent oal l owsyout oaut omat i cal l ygener at eyourmet at agsandi mpr ove yourSEO ef f or t l es s l y.Popul armet agener at i onext ens i onsi ncl udeAmas t y, Aut omat i cMet aet c.whi ch l et syou choos ewhatmet ai nf or mat i on t oi ncl ude.

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

Pr oduct Pa ge Cus t omer smaket hei rbuyi ng deci s i onsbas ed on yourPr oduct page.Hence,i t ’ si mpor t antyoucr eat euni quecont entandopt i mi z eyouri magest oi nfluencecus t omer ’ sbuyi ngdeci s i on.

Bes ur e t oi ncl udecompr ehens i vepr oductdes cr i pt i onswhi char ei mpor t antSEO boos t i ngf act or s .Focusonyourpr oductt i t l esandmake s ur eyou ar ehi ghl ys peci ficwi t ht hem.Thi si sbecaus eGoogl e cannoti nt er pr eti magesand hencei tl ar gel ydependson your pr oductt i t l et oi dent i f yt hem.

I t ’ seas yt oopt i mi z eyourpr oductpagesus i ngMagent oext ens i ons l i keEas yCat al ogI mages2.

0f orMagent o,Amas t y’ spr oductpage ext ens i ons ,I mpr oved Sor t i ng,Dupl i cat eCat egor i es ,et ct o hel p youmanageyourpr oduct / cat egor ypages ,i ncr eas eyourvi r t ual pr es enceandconver s i onr at es .

Ri chSni ppet s I mpl ement i ngr i chs ni ppet si nyoureCommer ces t or ecanenhance yourkeywor ddens i t yandpr ovi deanaccur at ei ndexi ngofyour webs i t e pages .Ri ch s ni ppet sar e not hi ng but“ s t r uct ur ed dat a mar kupt hats i t eoper at or scanaddt ot hei rexi s t i ngHTML,whi ch i nt ur nal l ow s ear chengi nest obet t erunder s t andwhati nf or mat i oni scont ai nedoneachwebpage. ”

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I t ’ seas yt oopt i mi z e yourpr oductpagesus i ng Magent oext ens i ons

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

Thi shel psus er st ogetmor ei nf or mat i onaboutyourwebs i t eand gi veyout hebenefitofeas i l yi ndexi ngyourpage,andpos i t i vel y i mpactpar amet er sl i kebouncer at esandCl i ckt hr oughr at es .Magent ot ool sl i keGoogl er i chs ni ppet sandRi chSni ppet sSui t ewi l l hel pyouus evar i ouski ndsofs ni ppet sands i gni ficant l ydr i vet r af fict oyourwebs i t e.

Cus t omer Rev i ew

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88%ofcons umer s

t r us tandcons i dercus t omer r evi ewsasper s onalr ecommendat i ons oft hepr oduct s .

88%ofcons umer st r us tandcons i dercus t omerr evi ewsasper s onalr ecommendat i onsoft hepr oduct s .Whi l eGoogl e’ sr anki ngf act or schangeper i odi cal l y, f ewbas i cf act or saboutcont entl i kequal i t y, uni quenes s , andr el evancer emai nunchanged.

Fort hi sr eas on, cus t omerr evi ewsgener at ef r es handuni quecont entandcont r i but et o9.

8% oft het ot alr anki ngf act orbecaus eGoogl epr i or i t i z es webs i t eswi t hhi ghr evi ewsandr at i ngs .

Yot poRevi ewsandTar get BayPer s onal i z at i onar es omeoft heMagent oext ens i onst hatwi l l hel pyougener at emor epr oductr evi ews andot herus er gener at edcont entandhel pyouboos tyourconver s i onr at es .

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

Ca noni ca l URLs Dupl i cat econt entcanhar m yourwebs i t er anki ngandyoucoul d al s obepenal i z edbyGoogl e.

Youmayfinds i mi l arcont entf ormor e t hanonepagewhi chmaybeamaj orr eas onf oryourl ow r anki ng.

Magent oof f er ss ever alext ens i onsf orcanoni calURLswher eyou canaut omat i cal l yormanual l ys etcus t om l i nkst ohel pGoogl eand ot hers ear chengi nest oi dent i f yand under s t and dupl i cat econt ent .

Robot s . t x t Robot s . t xti sat extfil et hatwi l li ndi cat et hes ear chengi nest odet er mi net hepagest oi ndex.Bydef aul t ,Magent ol et syouaddr obot s . t xtfil ei nyourwebs i t ebutchancesar ehi ght hatGoogl eand ot hers ear chengi nescoul ds ki pi ndexi ngi mpor t antpageswheni t i snots etr i ght .Thi si swhyi ti sacr uci alel ementi nyourSEO asi t can di r ect l yi mpactyourwebs i t er anki ng.Apar tf r om t hat ,r obot s . t xtkeepsyours i t ei nf or mat i ons af ef r om hacker sandt i ght ens youreCommer ces ecur i t y.

Webs i t eSpeed Yourwebs i t es peed cani mmens el ycont r i but et oyourSEO and conver s i onf ort womaj orr eas ons :

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47% ofcons umer sexpectapaget ol oadi nl es st han2s econdswher e40% oft hem abandonyours i t ei fi tt akesmor e t han3s econdst ol oad

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Googl econs i der spages peedasani mpor t antr anki ngf act or

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

Magent ohass ever alf eat ur esandext ens i onst ohel ponl i ner et ai l er si ni mpr ovi ngt hei rwebs i t es peed.Magent os uppor t sf ul lpage cachi ngwhi chenabl esyourwebs i t et ohandl eheavyt r af ficand i mpr oveper f or mance, es peci al l ydur i ngt hepeaks eas onsandnot wor r yabouts uddenwebs i t ecr as hes .

Mobi l eRea dy Thegr owt h ofs mar t phoneshasi nvar i abl ypus hed eCommer ce mer chant st obui l dr es pons i vewebs i t esi nor dert oat t r actmobi l e s hopper s .St udi ess how t hatmobi l ecommer cei sgr owi ng300% f as t ert handes kt opeCommer ceand57% ofeCommer cet r af fici s f r om s mar t phonesand t abl et s .Magent oof f er scus t omi z abl er es pons i ve t hemes t o hel p you bui l dr es pons i ve webs i t es and mobi l er eadyext ens i onswher ei tl et syoucus t omi z et heexi s t i ng f eat ur es , andof f er sf eat ur est hatwor kj us taswel lasyourdes kt op eCommer cewebs i t e, t her ebyi ncr eas i ngyourmCommer ces al es .

“ 57%

ofeCommer cet r af fici s f r om s mar t phonesand t abl et s

Mobi l ecommer cei s gr owi ng

300% f as t ert handes kt op eCommer ce

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

Concl us i on Theevergr owi ngcompet i t i oni nt heeCommer cei ndus t r yi st he bi gges tdr i vef oreCommer cemer chant st ofindas t abl e,flexi bl e andas mar tpl at f or mi nor dert omakebet t ers al es .

Fort hat , i t ’ si mpor t antt ocr eat eas t r ong onl i nepr es ence,becaus e,onl ywhen you’ r evi s i bl eandr ankhi ghons ear chengi nes , youwi l lbeabl et o dr i veheavyt r af ficandi ncr eas eyours al es .

Magent o’ sexcl us i veSEO f eat ur eshel p onl i ner et ai l er st oeas i l y achi eveas t r ongonl i nepr es ence.I thass peci fics ol ut i onsi nt he f or m oft hemes , ext ens i onsandot hert hi r dpar t yt ool s .

Hence, Magent oi st her i ghtchoi ceeveni fyou’ r et r yi ngt owor konyourwebs i t e’ sSEO r i ghtf r om s cr at chorl ooki ngf oranopt i mals ol ut i ont o i mpr oveyourcur r entr anki ng.

Magent o’ sex cl us i ve

SEOFeat ur es hel ponl i ner et ai l er st oeas i l yachi evea s t r ongonl i nepr es ence

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Ef f ect i veSEOTechni quesForMagent oRet ai l er sToBoos tOnl i nePr es ence |TheCommer ceShop

Ref er ences ht t ps : / / www. s t at i s t a. com/ s t at i s t i cs / 273018/ number of i nt er net us er s wor l dwi de/ ht t ps : / / www. s t at i s t a. com/ s t at i s t i cs / 251666/ number of di gi t al buyer s wor l dwi de/

ht t p: / / flei s hmanhi l l ar d. com/ 2012/ 01/ 31/ 2012di gi t al i nfluencei ndexs hows i nt er net as l eadi ngi nfluencei n cons umer pur chas i ngchoi ces / ht t ps : / / www. magent ocommer ce. com/ magent oconnect / met at ags t empl at es byamas t y. ht ml ht t ps : / / www. magent ocommer ce. com/ magent oconnect / aut omat i cmet a. ht ml ht t ps : / / www. magent ocommer ce. com/ magent oconnect / eas ycat al ogi mages 20f or magent o. ht ml ht t ps : / / amas t y. com/ pr oduct pages ext ens i ons . ht ml ht t ps : / / mar ket pl ace. magent o. com/ amas t yamas t ys or t i ng. ht ml ht t ps : / / www. magent ocommer ce. com/ magent oconnect / dupl i cat ecat egor i es byamas t y. ht ml ww . ht t p: / / www ver ves ear ch. com/ bl og/ agui det or i chs ni ppet s s chemaandmi cr odat a/ ht t ps : / / amas t y. com/ magent ogoogl er i chs ni ppet s . ht ml ht t ps : / / www. magent ocommer ce. com/ magent oconnect / r i chs ni ppet s s ui t e. ht ml ht t p: / / s ear chengi nel and. com/ 88cons umer s t r us t onl i ner evi ews muchper s onal r ecommendat i ons 195803 ht t ps : / / www. magent ocommer ce. com/ magent oconnect / yot por evi ews . ht ml ht t ps : / / www. magent ocommer ce. com/ magent oconnect / t ar get bayper ons al i z at i on. ht ml ht t ps : / / www. f meaddons . com/ magent o/ s eocanoni cal ur l ext ens i on. ht ml ww . ht t ps : / / www magent ocommer ce. com/ magent oconnect / pages peedext ens i on. ht ml ht t p: / / www. pr news wi r e. com/ news r el eas es / mobi l ecommer cegr owi ng300f as t er t hanecommer ces t udybycoupof y300133569. ht ml ht t p: / / pages . nos t o. com/ 2016magent oyear i nr evi ew ht t ps : / / www. magent ocommer ce. com/ magent oconnect / t hemes . ht ml ht t ps : / / www. magent ocommer ce. com/ magent oconnect / cat al ogs ear ch/ r es ul t / ?q=mobi l e+r eady&pl =0

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3400Peacht r eeRoad, NESui t e939, At l ant a, GA30326 Phone: ( 404)5476474 Emai l : hel l o@t hecommer ces hop. com

9415Cul verBl vd, Cul verCi t y, CA90232 Phone: ( 310)2796584 Emai l : hel l o@t hecommer ces hop. com

Š TheCommer ceShop2017.

Al l Ri ght sRes er ved.

Thei nf or mat i ont r ans mi t t ed, i ncl udi ngat t achment s , i si nt endedonl yf ort heper s on( s )orent i t yt owhi chi ti saddr es s edandmay cont ai nconďŹ dent i aland/ orpr i vi l egedmat er i al .

Anyr evi ew, r et r ans mi s s i on, di s s emi nat i onorot herus eof , ort aki ngofanyact i on i nr el i anceupont hi si nf or mat i onbyper s onsorent i t i esot hert hant hei nt endedr eci pi enti spr ohi bi t ed.

I fyour ecei vedt hi si ner r or , pl eas econt actt hes enderanddes t r oyanycopi esoft hi si nf or mat i on.