A MAGAZINE FOR THE SUNSHINE COAST SUNSHINE SPIRITED SAVVY SURPRISING www.hellosunshinemag.com.au www.hellosunshinemag.com.au HELLO SUNSHINE MAGAZINE | ISSUE #04 Spring 2021 I’M YOURS, TAKE ME! CONNECTING COMMUNITY THROUGH STORYTELLING ISSUE #04 | Spring 2021 www.hellosunshinemag.com.au SPIRITED SAVVY SURPRISING more than a magazine VIBES Spring www.hellosunshinemag.com.au HELLO SUNSHINE MAGAZINE | ISSUE 02 March 2021 CONNECTING COMMUNITY THROUGH STORYTELLING ISSUE 02 March 2021 www.hellosunshinemag.com.au SPIRITED SAVVY SURPRISING more than a magazine AND SALTY AIR STORIES I’M YOURS, TAKE ME! 2023 MEDIA KIT
SAVVY SURPRISING SPIRITED
SAY HELLO TO A SMARTER WAY
Hello Sunshine Magazine is a free, high-quality lifestyle magazine shining a light on the Sunshine Coast
• Unrivalled distribution targeting locals and visitors through mass delivery and bespoke stands in key locations
• SAVVY editorial and style ensuring the magazine is coveted and kept
• A SURPRISING new edition four times per year
• SPIRITED stories by well-known local writers
A SAVVY APPROACH
Just like its award-winning sister publication, IN Noosa Magazine, Hello Sunshine Magazine is more than a magazine driving your business and amplifying your brand through:
• Print + Digital Magazine
• Strong social media engagement on Facebook and Instagram
• Bespoke events and partnerships that provide measureable brand activation and results
• Website stories and directory listings
• The "Everyone has a Story: Conversations in Noosa & the Sunshine Coast" podcast with 38,000+ downloads, growing daily
• We celebrate our clients and VIPs with an invitationonly launch party every edition
Hello Sunshine Magazine 28 Our first ever Hello Sunshine Magazine Wine Lunch at Market Bistro with Torbreck Vintners was a sensational sellout! The full restaurant took delight in meeting the Market Bistro team of owner Tony Kelly, Market Bistro and Market Wine Store ‘Wine Guy’ Peter Marchant and Head Chef Harry Lilai who, along with cracking team in the kitchen, served up three-course menu that showcased the signature Market Bistro style, including their famous house-made Tortellini. Every delectable dish was superbly matched with wines from the Torbreck range. Torbreck Wine expert and Queensland Manager Greg McGill shared his experience and passion for this multi- award winning Barossa Valley vineyard. We sampled some of the finest drops from region that is home to some of the oldest vines in the world. Guests lingered on for an exclusive tasting of the latest Runrig Shiraz and the orders were flowing as thickly as the wines! Plus, one lucky guest won magnum of Torbreck Runrig valued at $1000. For details on our next event subscribe to our free-enewsletter! SPIRITED THE MENU ENTR E Vitello Tonnato Torbreck The Steading Blanc 2019 MAIN COURSE CHOICE Baked snapper fillet, café de Paris butter, capers, pangrattato, lemon Tortelloni, confit duckleg & porcini, parmesan Grain fed eye fillet with baby gem Served with Fries and Leaf Salad Torbreck Descendant 2018 DESSERT Soft chocolate tarte, salted caramel, mascarpone, sea salt Torbreck Highland Fling 2015 WINE Away Tony Kelly, Greg McGill, Harry Lilai, Peter Marchant SPIRITED Fantastic luncheon - can’t wait for the next one – Kym Cousins CONTEMPORARY EUROPEAN BISTRO A place to meet, and enjoy simply delicious food 8 Market Lane, Maroochydore Open 7 days from 11am until late Book online at www.marketbistro.com.au info@marketbistro.com.au SPRING 2021 29 shared PHOTOS: MEGAN GILL
SAVVY SURPRISING SPIRITED
SURPRISINGLY AFFORDABLE
• Packages start at less than $75 per week*
• Subscription options allow for multi-media packages driving your return on investment further.
*$75 per week based on quarter page ad over a 52 week period.
SPIRITED CONTENT & QUALITY
• Professional photography and graphic design services included. We make it easy for you to look good and reach the right people in the right environment
• Smart editorial that connects the community through storytelling to create a deeper emotional connection with your brand, service or product.
• Well-known and much-loved contributing writers provide an authentic voice
• Printed on top quality eco-accredited stock (not glossy!)
• The ONLY Magazine with a dedicated Fashion Editor to curate fashion shoots celebrating the Sunshine Coast
• Bespoke events such as our Wine Lunches or VIP nights activate your brand in a meaningful way
As seen in our Summer 2022/23 edition! Build stronger brand engagement and exposure with our bespoke Fashion Shoots curated by our Fashion Editor every season!
MORE THAN A MAGAZINE Print | Digital | Social | Podcast | Events SAVVY SURPRISING SPIRITED Publishers of VanillaFood Cookbook - ask us about your print project today, no job too big or small! Hello Sunshine Magazine Events Website Digital Magazine Podcast Print Magazine Social Media VILLAGE VIBE THE ESSENTIAL GUIDE TO THE VILLAGE AT PEREGIAN BEACH Destination JUNCTION THE ESSENTIAL GUIDE TO NOOSA JUNCTION Creators of Destination Guides
SAVVY SURPRISING SPIRITED
TESTIMONIALS
We live to make our clients LOVE us! Here's what some of our SAVVY clients have to say:
WINE
Market Bistro and Market Wine Store
Our Wine Lunch with Hello Sunshine Magazine was very successful by all accounts. The sell-out event saw lots of locals come and experience the restaurant for the first time and the additional exposure through Hello Sunshine’s Magazine and digital channels, including the pre-promotion on social media and in their free e-newsletter promoted and positioned our restaurant to the right people. The team were awesome to work with and extremely professional on the day with the event MC making it a fun and fuss-free day. The livestreaming and social media posts during the event provided even stronger exposure and I dare say created a bit of FOMO for people that weren’t there. We maximised the opportunity with order forms for the wines at the tables and our customers certainly bought up big! The most surprising thing is that this is all included in our campaign with Hello Sunshine Magazine. All our team needed to do was take the bookings and focus on delivering delicious food with excellent service. Marketing with Hello Sunshine Magazine is Savvy, Surprising and Spirited!
Tony Kelly - owner of The Kelly Group restaurants.
Tony chooses Hello Sunshine Magazine to market and position Market Bistro and Market Wine Store in the Maroochydore CBD; Miss May cafe in Sippy Downs; and Eudlo General Store. Some of his other businesses (which he doesn't need to advertise include: Riceboi and Spero in Mooloolaba; Giddy
Geisha in the Maroochydore CBD; and Piggyback Palmwoods. He knows his stuff!
Belle Collective & Co
We love being part of Hello Sunshine Magazine! We found it the perfect way to let people know who we are and where we are. I love the quality and how it supports local businesses. The additional support with social media has really helped build our profile and the fashion and homewares editorial shoots are a great way to showcase what we offer. The team are easy to work with and really care about our business. We have the Hello Sunshine Magazine stands at our stores and see how quickly the magazine moves and the reaction when people pick it up is amazing. It’s bright, beautiful and a fantastic guide for locals and tourists.
SAVVY SURPRISING SPIRITED
Did you know that our IN Publishing team have been producing the award-winning IN Noosa Magazine for more than eight years!
Winners of the 2021 and 2019, Finalists 2022 Sunshine Coast Business Awards, Creative Industries
PUBLISHING in
Katrina Grace - Belle Collective & Co Mooloolaba and Montville
AwayHello Sunshine Magazine 28 Our first ever Hello Sunshine Magazine Wine Lunch at Market Bistro with Torbreck Vintners was sensational sellout! The full restaurant took delight meeting the Market Bistro team of owner Tony Kelly, Market Bistro and Market Wine Store ‘Wine Guy’ Peter Marchant and Head Chef Harry Lilai who, along with cracking team in the kitchen, served up three-course menu that showcased the signature Market Bistro style, including their famous house-made Tortellini. Every delectable dish was superbly matched with wines from the Torbreck range. Torbreck Wine expert and Queensland Manager Greg McGill shared his experience and passion for this multiaward winning Barossa Valley vineyard. We sampled some of the finest drops from region that home to some the oldest vines the world. Guests lingered on for an exclusive tasting of the latest Runrig Shiraz and the orders were flowing as thickly as the wines! Plus, one lucky guest won a magnum of Torbreck Runrig valued at $1000. For details on our next event subscribe to our free-enewsletter! SPIRITED THE MENU ENTR Vitello Tonnato Torbreck The Steading Blanc 2019 MAIN COURSE CHOICE Baked snapper fillet, café de Paris butter, capers, pangrattato, lemon Tortelloni, confit duckleg porcini, parmesan Grain fed eye fillet with baby gem Served with Fries and Leaf Salad Torbreck Descendant 2018 DESSERT Soft chocolate tarte, salted caramel, mascarpone, sea salt Torbreck Highland Fling 2015
Tony Kelly, Greg McGill, Harry Lilai, Peter Marchant PHOTOS: MEGAN SPIRITED Fantastic luncheon - can’t wait for the next one – Kym Cousins CONTEMPORARY EUROPEAN BISTRO A place to meet, and enjoy simply delicious food 8 Market Lane, Maroochydore Open days from 11am until late Book online at www.marketbistro.com.au info@marketbistro.com.au SPRING 2021 29 THE MENU ENTR Vitello Tonnato Torbreck The Steading Blanc 2019 MAIN COURSE CHOICE Baked snapper fillet, café de Paris butter, capers, pangrattato, lemon Tortelloni, confit duckleg porcini, parmesan Grain fed eye fillet with baby gem Served with Fries and Leaf Salad Torbreck Descendant 2018 DESSERT Soft chocolate tarte, salted caramel, mascarpone, sea salt Torbreck Highland Fling 2015 Tony Kelly, Greg McGill, Harry Lilai, Peter Marchant SPIRITED Fantastic luncheon - can’t wait for the next one – Kym Cousins CONTEMPORARY EUROPEAN BISTRO A place to meet, and enjoy simply delicious food Market Lane, Maroochydore Open days from 11am until late Book online at www.marketbistro.com.au info@marketbistro.com.au
Hello Sunshine Magazine 74 How and when was Belle Collective born and which shop came first? Belle was born as Belle Beauty and Fragrance in July 2015 in Montville. After being made redundant as Branch Manager for one of the major banks after 19 years, decided venture out. As qualified beauty therapist decided to offer retail and beauty and makeup services Montville. In February 2020 relocated Belle to another space and changed the name to Belle Collective Co. and decided to open the retail space up further to include ladies fashion and accessories. In October 2020 Belle Collective & Co opened its doors at Mooloolaba offering the same concept, however different labels of clothing, making it unique to Mooloolaba. How do you describe your shop style? The Montville store has romantic country feel, while Mooloolaba has more upbeat Luxe Coastal feel. Both stores offer unique giftware, ladies fashion and accessories and we source artwork, homewares, fashion SAVVY HAIR, MAKEUP & BODY ART Phone 0400 423 219 www.francatfordmakeup.com Buderim Weddings School Formals Avant Garde Editorial Modeling Portfolio Corporate Full Body Paint Name Katrina Grace Business Belle Collective & Co, Mooloolaba and Montville and furnishings that you don’t see everywhere. want it to be an experience for the customer both visually and to the senses when they walk into each store, making unique and memorable. How would you describe the Belle Collective customer? With both stores being in tourist destinations the majority are travellers of all ages and styles. However we also have large following of locals that return regularly. What inspires your seasonal style? When I’m buying, think ‘what customer would wear this, is it the right fabric, the right price, is it going to be popular?’ try not to put my personal input into it too much. With giftware, that’s different story: if it’s girly, pretty and not the norm run with it. “Stack them high and watch them fly” SAVVY UNIQUE BOUTIQUE STORES 1-2/166 Main Street Montville Shop 18 The Peninsular Resort, 13 The Esplanade Mooloolaba 0407 762 436 hello@bellecollectiveandco.com.au LUXURIOUS & DECADENT Your one-stop emporium for all things What do you love most about working on the Sunshine Coast? live in Noosa, so think have the best of everything: tranquil Montville, hip Mooloolaba and beautiful Noosa. What advice can you share with fashion start-ups and retailers? “Stack them high and watch them fly” has always been my motto! Also don’t be afraid try new things, something doesn’t sell, try another. There are so many small businesses offering beautiful products out there, only could have all my favourites. What can we expect to see in the next season of fashion and giftware? As both stores have numerous labels, I’m finding that it’s all about comfort, beautiful linens and colours. For autumn and winter, I’m finding mustards, rust and burgundy are going to feature; and for spring and summer it’ll be gorgeous mint, lilac and my favourite pale pink. In giftware and homewares, it’s all about the natural look macrame, raffia, caneware. What fashion item can you NOT live without? love love love my short and long jumpsuits. My favourite go to. Of course you have to have the earrings to match! FAVE FIVE Fave Hobby: Boxing Fave Drink: French martini Fave Food: Thai Fave Colour: Pink, of course! Fave Saying: “She believed she could so she did” PHOTOS: LEAH BLISSET March 2021 75 How and when was Belle Collective born and which shop came first? Belle was born as Belle Beauty and Fragrance in July 2015 in Montville. After being made redundant as Branch Manager for one of the major banks after 19 years, decided to venture out. As qualified beauty therapist decided to offer retail and beauty and makeup services in Montville. In February 2020 relocated Belle to another space and changed the name to Belle Collective Co. and decided to open the retail space up further to include ladies fashion and accessories. In October 2020 Belle Collective & Co opened its doors at Mooloolaba offering the same concept, however different labels of clothing, making unique to Mooloolaba. How do you describe your shop style? The Montville store has romantic country feel, while Mooloolaba has a more upbeat Luxe Coastal feel. Both stores offer unique giftware, ladies fashion and accessories and we source artwork, homewares, fashion SAVVY HAIR, MAKEUP & BODY ART Phone 0400 423 219 www.francatfordmakeup.com Buderim Weddings School Formals Avant Garde Editorial Modeling Portfolio Corporate Full Body Paint Name Katrina Grace Business Belle Collective & Co, Mooloolaba and Montville everywhere. want to be an experience for the customer both visually and to the senses when they walk into each store, making it unique and memorable. How would you describe the Belle Collective customer? With both stores being in tourist destinations the majority are travellers of all ages and styles. However we also have large following of locals that return regularly. What inspires your seasonal style? When I’m buying, think ‘what customer would wear this, is it the right fabric, the right price, going to be popular?’ try not to put my personal input into too much. With giftware, that’s different story: if it’s girly, pretty and not the norm run with it. “Stack them high and watch them fly” SAVVY UNIQUE BOUTIQUE STORES 1-2/166 Main Street Montville Shop 18 The Peninsular Resort, 13 The Esplanade Mooloolaba 0407 762 436 hello@bellecollectiveandco.com.au LUXURIOUS & DECADENT Your one-stop emporium for all things What do you love most about working on the Sunshine Coast? live Noosa, so think have the best of everything: tranquil Montville, hip Mooloolaba and beautiful Noosa. What advice can you share with fashion start-ups and retailers? “Stack them high and watch them fly” has always been my motto! Also don’t be afraid to try new things, something doesn’t sell, try another. There are so many small businesses offering beautiful products out there, only could have all my favourites. What can we expect to see in the next season fashion and giftware? As both stores have numerous labels, I’m finding that it’s all about comfort, beautiful linens and colours. For autumn and winter, I’m finding mustards, rust and burgundy are going to feature; and for spring and summer it’ll be gorgeous mint, lilac and my favourite pale pink. In giftware and homewares, it’s all about the natural look macrame, raffia, caneware. What fashion item can you NOT live without? love love love my short and long jumpsuits. My favourite go to. Of course you have to have the earrings match! FAVE FIVE Fave Hobby: Boxing Fave Drink: French martini Fave Food: Thai Fave Colour: Pink, of course! Fave Saying: “She believed she could so she did” PHOTOS: BLISSET
DISTRIBUTION
20,000
MAGAZINES PRINTED AND DELIVERED FROM PEREGIAN BEACH TO BARINGA AND THE HINTERLAND EVERY QUARTER
Average industry standard of 4.5 readers per lifestyle magazine equates to 90,000 readers per edition!
INCLUDES
COPIES DELIVERED VIA SUNSHINE COAST BROCHURE DISPLAYS TO KEY TOURIST OUTLETS PLUS DELIVERED DIRECT TO CLEANING CREWS AND RESORT MANAGERS FOR IN-ROOM PLACEMENT
• NONE of our magazines go to waste, they are picked up by people who want to read them.
• Our magazines have an extended shelf life – and are kept and not thrown out
• Our stands are strategically placed in high traffic areas to get your brand into the hands of the ‘right’ people. Including art galleries, boutiques, IGA outlets and high-end resorts.
2,000 100%
25+
CUSTOM-MADE STANDS ACROSS THE SUNSHINE COAST
• Our online reads of our digital magazine are also extremely high, as is all the other digital support we provide clients including e-newsletters and social media
WE HAVE NO DOUBT THAT OUR PRODUCT GETS INTO THE HANDS OF THE RIGHT PEOPLE AND IS PRESENTED IN THE RIGHT ENVIRONMENT.
PICK UP RATE
No magazines left in storage at the end of a season
SAVVY SURPRISING SPIRITED
ADVERTISING RATES
• Ask about our SAVVY campaign and package options including;
• WINE LUNCH campaign
• BEAUTY reviews
DPS $6000 $462
Full page $3498 $269
Half page $1793 $138
Third page $1523 $117
Quarter page $980 $75
Art Directory $350 $27
PLEASE NOTE: All prices are per issue and are plus GST. Information on this page is intended as a guide only and may be subject to change. All rates are in Australian dollars. The publication schedules may change without notice. While every care is taken with approvals processes, the Publisher disclaims liability for any loss arising from the omission or incorrect printing of an advertisement, however caused. Payment terms are strictly 7 days from the date of invoice. Cancellations must be made before the booking deadline or the client will be liable for the agreed charge. Special rates and negotiations are at the Publisher’s discretion and are commercial-inconfidence. Monthly payment plans are available, admin fees apply.
*Per week is an approximate value only.
Last updated 30 January 2023. Prices effective from 1 March 2023.
• VIP events including
• FASHION PARADES
• Launch Party hosting
Edition Per week*
Display Rates Per
SAVVY SURPRISING SPIRITED
Podcast, Pinot and Duck as part of The Curated Plate
Hello Sunshine Magazine Launch Party
Bella Venezia Wine Lunch Event
SAVVY SURPRISING SPIRITED
2023 DEADLINES
AUTUMN EDITION HS10
Bookings Close 6 March 2023
Art Deadline 13 March 2023
Launch 30 March 2023
WINTER EDITION HS11
Bookings Close 29 May 2023
Art Deadline 5 June 2023
Launch 22 June 2023
SPRING EDITION HS12
Bookings Close 21 August 2023
Art Deadline 28 August 2023
Launch 14 September 2023
SUMMER EDITION HS13
Bookings Close 20 November 2023
Art Deadline 27 November 2023
Launch 15 December 2023
BE SAVVY! GET IN TOUCH TODAY!
While every effort is made to adhere to these deadlines they are subject to change without notice.
The information in this document is at 30 Januray 2023.
SAY HELLO TODAY Contact Jakki Goodall advertising@inpublishing.com.au 0406 460 351
OUR AUDIENCE
20K PRINTED COPIES
Reaching 90,000 readers*
*based on industry average of 4.5 readers per magazine
2.6K
INSTAGRAM FOLLOWERS
1.2K
FACEBOOK PAGE LIKES
22K
PODCAST DOWNLOADS
400
EMAIL SUBSCRIBERS
4.1K
AVG WEBSITE PAGE VIEWS PER QUARTER
SAVVY SURPRISING SPIRITED
SPEND THIER FREE TIME
68%
36% 33% 77%
FEMALE 83% MALE 17% DINING OUT SHOPPING ENTERTAINING IN PAID EMPLOYMENT
54% IN PROFESSIONAL OR MANAGERIAL
HAVE DISCOVERED A NEW BUSINESS BECAUSE IT WAS FEATURED IN HELLO SUNSHINE MAGAZINE
87% 75%
EAT OUT MORE THAN 3 TIMES PER MONTH
46% EAT OUT EVERY WEEK
91%
READ EACH EDITION OF HELLO SUNSHINE MAGAZINE ON MORE THAN ONE OCCASION
74% FOR MORE THAN 30 MINUTES AT A TIME
SAVVY SURPRISING SPIRITED
