Portfolio 2012 by Annemarie Ingversen

portfolio 2012

CONCEPT WORK

+ LOGO +

VISUEL IDENTITY

+ DESIGN + WEB + FILM + PHOTOS

HEAR THE DIFFERENCE

CONSEPTUAL IDEA FOR RESOUND HEARING AID COMPANY

Client: ReSound Idea: Hear the difference

Hear the difference

TOUCH

CONSEPTUAL IDEA FOR BELTONE HEARING AID COMPANY

Client: Beltone Touch Brochure

the true story of a world-class vanishing act

Client: Beltone Touch Brochure spread

we hid it for you

DESIGNED TO DISAPPEAR

CONSEPTUAL IDEA FOR BELTONE HEARING AID COMPANY

Client: Beltone Marq Brochure cover

IDENTITY

CONSEPTUAL IDEA FOR BELTONE Hearing aid company

Client: Beltone identity Idea for campaign

Take your identity back

Say â&#x20AC;&#x153;Helloâ&#x20AC;? to the one you used to know. Never before has a hearing instrument been designed with the express purpose of helping you reclaim the life you were gradually forced to wave goodbye to as your hearing deteriorated. With a long list of advanced features and benefits never before seen in a value-priced hearing aid, Beltone Identity helps you

identity

identity Beltone Identity helps you never before seen in a value-priced hearing aid, With a long list of advanced features and benefits to as your hearing deteriorated.

LOGO

Clearityb2b Logo

VISITKORT

ANNA VESTERLYNG

VISITKORT

VISUEL IDENTITY RESOUND

Client: ReSound logo

logo

Elements

The logo consists of three elements: the logotype, the graphic sound element and the tagline. It expresses robustness, advanced technology and a modern, dynamic company, and it has a timeless feel that will last for many years to come.

that will last for many years to come.

Client: ReSound Font

ABCDEF GHIJKLM NOPQRS TUV XYZ ÆØÅ ÆØÅ TUV XYZ NOPQRS

abcdefg hijklmn opqrstu vxyzæøå

vxyzæøå opqrstu

Client: Resound Visuel identity From the CVI design guide Three categories of images was developed. Each category expressed different values of ReSound. Combined differently, they always express the core values of ReSound

photos

Natural color

Black and White

Close-ups

These pictures depict people

These pictures add human style and

This category expresses designs,

and animals. They add warmth to ReSound. Edgy and unique, unexpected expressions based

class, dignity and a global dimension. The black and white colors also serve as a counterweight to the other

science, and technologies in an edgy, different way. They are in both a techno-blue and black and white.

on real life, strong atmosphere and spontaneity.

picture categories.

When used together with the two other categories, they add a high-

They express: RS_Brand_Girl.tif

RS_Brand_Dogs.tif

RS_Brand_Smiling_Man_C.tif

RS_Brand_Men_C.tif

RS_Brand_Eskimo.tif

RS_Brand_Metro.tif

RS_Brand_Bas.tif

RS_Brand_Man_C.tif

RS_Brand_Young_Man_D.tif

RS_Brand_Bas.tif

RS_Brand_Man_C.tif

RS_Brand_Young_Man_D.tif

RS_Brand_Men_C.tif

RS_Brand_Eskimo.tif

RS_Brand_Metro.tif

RS_Brand_Girl.tif

RS_Brand_Dogs.tif

RS_Brand_Smiling_Man_C.tif

RS_Brand_Piano.tif

They express:

RS_Brand_Woman_BW.tif

tech dimension to ReSound.

RS_Brand_Smiling_Man_BW.tif

RS_Brand_Numbers.tif

RS_Brand_Texture_1.tif

RS_Brand_Speaker.tif

•

A global outlook

They express:

• Authenticity • Softness and warmth

• •

Distinct style and class A jazzy, upbeat lifestyle

• A distinct look

• Spontaneity • Edgy interpretations of natural, real-life situations

• •

A clean and honest look Atmosphere

• Control • Advanced technology

• Natural and true feelings and energy

• • •

Identity Serenity Everyday moments

• Motion • Elements being reshaped • Sharp sound

• Strong atmosphere and mood

•

Universal dignity

• Clarity • Importance of design

RS_Brand_Men_BW.tif

RS_Brand_Man_BW.tif

RS_Brand_Hand_BW.tif

RS_Brand_Water.tif

RS_Brand_Brain.tif

RS_Brand_Aloe_Vera_2.tif

RS_Brand_Men_BW.tif

RS_Brand_Man_BW.tif

RS_Brand_Hand_BW.tif

RS_Brand_Water.tif

RS_Brand_Brain.tif

RS_Brand_Aloe_Vera_2.tif

• Strong atmosphere and mood

•

Universal dignity

• Importance of design • Clarity

energy • Natural and true feelings and real-life situations • Edgy interpretations of natural, • Spontaneity

• • • • •

Everyday moments Serenity Identity Atmosphere A clean and honest look

• • • • •

• Softness and warmth • Authenticity

• • •

A jazzy, upbeat lifestyle Distinct style and class A global outlook

• A distinct look

They express:

RS_Brand_Piano.tif

RS_Brand_Woman_BW.tif

RS_Brand_Smiling_Man_BW.tif

Sharp sound Elements being reshaped Motion Advanced technology Control

They express: RS_Brand_Numbers.tif

RS_Brand_Texture_1.tif

RS_Brand_Speaker.tif

They express:

tech dimension to ReSound.

and spontaneity. on real life, strong atmosphere unexpected expressions based to ReSound. Edgy and unique, and animals. They add warmth

picture categories. as a counterweight to the other The black and white colors also serve class, dignity and a global dimension.

other categories, they add a highWhen used together with the two a techno-blue and black and white. edgy, different way. They are in both science, and technologies in an

These pictures depict people

These pictures add human style and

This category expresses designs,

Natural color

Black and White

Close-ups

Client: ReSound Visuel identity Powerpoint and folder

photos

Guidelines

VISUEL IDENTITY FLEYE

Client: Fleye Logo

Client: Fleye Logo Poster

Client: Fleye Poster

Client: Fleye Logo

Client: Fleye Postcards

2005_kort_rent

01/12/05

17:47

Side 2

2005_kort_rent

01/12/05

17:47

Side 4

2005_kort_rent

01/12/05

17:47

Side 3

VISUEL IDENTITY INTERTON

Client: Interton

Client: Interton Bag

CVI for Interton and revising of the logo. Interton delivers essential hearing The visual element is inspired of a common graph in the industry that shows which hearing losses a hearing aid covers. A simple choice of colours creates an impression of a company that is easy to deal with and at an affordable price.

Am D채nnekamp 15 51469 Bergisch Gladbach Germany t + 49 22 02 95 26 www.interton.com

Jesper Gorm Marketing Manager Group Solutions t + 45 45 75 12 40 m + 45 40 31 49 21 f + 45 45 75 12 69 j.gorm@interton.de

ESSENTIAL HE ARING

Client: Interton Letterhead, cover and ad

Lautrupbjerg 7 DK - 2750 Ballerup Denmark Phone +45 4575 1111 Fax +45 4575 1269 www.interton.com

INTERTON CVI design guide

BROChURE COVER The new graphic style adds a dynamic new look to corporate brochures.

The interton Portfolio

Essential hearing Essential hearingModo consed miniamcon ut ilit augueri ustinia mconumsan vel inci erilis augait adipsustie feugait utem veros adiat erate min eniamco mmolortin ut dionsecte digna acip enim dunt nit velis adiate vero odignim aliquat. Faccum eraeSan euguera esequam am ad tet autat lorperatisl eraessit er iustrud dolore etueraessit alit lum nim irillandre coreraestrud eugait laor sum delisl iustrud magnis alit delissit la aut delis delestrud tat. Oluptat, quatisi ex euip exeros dolendreetue dui blam, suscincing esse commod euis eugue tet vent aut aut utation ulputpat prat lorperat. Ut accum dolum inis niam dio consed molumsandrem doluptat. Rud minim zzrillan utpat, quatem etue mod euipis ad euis dolessim veleniam inisit ex enisi. Giam dolor ilit adiam velismod dignit il utpatum quisim quis nostisl do odiamcommodo doloborper si. Issit wis adion ulputpat vullamet volorper aut loreril irit pratuerit ad tissequisit la feum el dolobore feugiam, sis adigna faccum velesectem niscidu ismodolorper ipsuscing exerostrud dit lortie do conse mod tie mod eum elit alisi. Adionsent duiscilit, quat, veros nummolore molore dolore esto

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Client: Interton Internetsite based on Corporate visual identity (Bysted produced the website)

WHAT WE DO HOW WE WORK WHO WE ARE OUR NETWORK HOW TO FIND US

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VISUEL IDENTITY CLARITY B2B

Client: Munksgaard FortĂŚllinger fra hjertet

WHAT WE DO HOW WE WORK WHO WE ARE OUR NETWORK HOW TO FIND US

ANNEMARIE INGVERSEN ART DIRECTOR /GRAPHIC DESIGN +45 25 88 46 36 ANNEMARIE@CLARITYB2B.COM WWW. CLARITYB2B.COM

ANNEMARIE INGV ART DIRECTOR /G +45 25 88 46 36 ANNEMARIE@CLA WWW. CLARITYB

ANNEMARIE INGVERSEN ART DIRECTOR /GRAPHIC DESIGN +45 25 88 46 36 ANNEMARIE@CLARITYB2B.COM WWW. CLARITYB2B.COM ANNEMARIE INGVERSEN ART DIRECTOR /GRAPHIC DESIGN +45 25 88 46 36 ANNEMARIE@CLARITYB2B.COM WWW. CLARITYB2B.COM

ANNEMARIE INGVERSEN ART DIRECTOR /GRAPHIC DESIGN +45 25 88 46 36 ANNEMARIE@CLARITYB2B.COM WWW. CLARITYB2B.COM

ANNEMARIE INGVERSEN

ANNEMARIE INGV ART DIRECTOR /G +45 25 88 46 36 ANNEMARIE@CLA WWW. CLARITYB

ANNEMARIE INGVERSEN ART DIRECTOR /GRAPHIC DESIGN +45 25 88 46 36 ANNEMARIE@CLARITYB2B.COM

GOAL STUDIET - TOTAL KONTROL GLAXOSMITHKLINE

Client: GlaxoSmithKline Beltone Touch - Seritide - GOAL studie Brochure Aktivitetsoversigt

Client: GlaxoSmithKline - Seritide - GOAL studie Detailer - forside

Client: GlaxoSmithKline - Seritide - GOAL studie Detailer - 2. opslag

Client: GlaxoSmithKline - Seritide - GOAL studie Detailer - Opslag

Client: GlaxoSmithKline Beltone Touch - Seritide - GOAL studie Brochure Invitation

SATIVEX - IPAD APPLIKATION ALMIRELL

Client: Beltone Touch Brochure spread

DESIGN FORTÆLLINGER FRA HJERTET

Client: Munksgaard Fortællinger fra hjertet

Mette Thorsen

Fortællinger fra hjertet Hjertepatienter lægger livet om

Fortællinger fra hjertet

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Mette Thorsen er tekstforfatter og sundhedsjournalist. Hun er initiativtager og forfatter til Fortællinger fra hjertet. Bogen udnytter – for første gang i Danmark – storytelling i sundhedskommunikation.

Ann-Dorthe Zwisler er ekspert i hjerterehabilitering og læge på Rigshospitalets hjerteafdeling. Hun er lægefaglig og sundhedspædagogisk sparringspartner på Fortællinger fra hjertet.

ISBN 9788762808102 ISBN 9788762808102

conulla faccumsan utpat dolor sustrud eniamet pratuer iriusto et, commy nos dunt vel diam,

Munksgaard Danmark Munksgaard Danmark

på Fortællinger fra hjertet. pædagogisk sparringspartner Hun er lægefaglig og sundhedsRigshospitalets hjerteafdeling. i hjerterehabilitering og læge på Ann-Dorthe Zwisler er ekspert

Client: Munksgaard Fortællinger fra hjertet

Mange rygere er overbeviste om, at de ikke kan slippe cigaretterne.

Stik mig en smøg Christin Nielsen klamrede sig til sine cigaretter. Så kom blodproppen. Og hendes mand kom til hjælp.

Åh, det gør godt. Utallige er de gange, hvor hun smugryger på wc’er Christin hiver røgen hele vejen ned i lungeller ud af et vindue. Sværere er det at gøre sig hård espidserne. Emhætten rumler løs over hende, men over for børnenes protester. De afskyr røglugten. klarer ikke at suge al røgen væk. Bag køkkendøren Men de kan lige så godt bede deres forældre om tager hendes lange teenagedreng, Søren, en ordenikke at spise eller drikke. Hver uge køber hun og tlig mundfuld frisk luft og holder vejret. Så stikker Lars to kartoner Prince, når de lørdagshandler i han hovedet ind og siger hej, inden han går i skole. Bilka, og så tager de hensyn til børnene så godt, de Hun rækker ham madpakkan. ken. Et smil, og væk er han, Udadtil kæmper Chrisså han slipper for at trække tin for sine cigaretter. Men Christin er storryger, vejret i hendes røgluft. indeni er det en anden sag. Inmen har aldrig selv købt Ved siden af komfuret deni murrer frygten for, at hun et askebæger, og grunstår en grim brun keramikikke når at blive 50. Hendes tre den er en hemmelighed: tallerken, der er forfremmet ældre brødre fik nemlig blodtil askebæger. En gave fra propper i hjertet eller hjernen tidernes morgen. Christin omkring deres 50-års fødselser storryger, men har aldrig dag og var alle rygere. Det er selv købt et askebæger, og grunden er en hemmederfor, hun bruger det grimme askebæger. Og det lighed: Hun vil gerne sige farvel til cigaretterne. er derfor, hun tog en stiltiende beslutning om at Men det midlertidige askebæger gør tjeneste år holde op, når hun fyldte 40. Det skulle være den efter år. Hele sit voksne liv har hun røget mindst gave, hun gav sig selv. Da hun fyldte 41, erkendte en pakke om dagen, og hun har perfekt styr på, hun, at den gave vist blev forsinket. Det samme hvor det er tilladt at ryge, og hvor det er forbudt. skete, da hun fyldte 42. Og 43. Årene gik. Det er ellers ikke fordi, hun er så pokkers lovlydig. Bare noget vil stoppe hende.

Det er ellers ikke fordi, hun er så pokkers lovlydig. hvor det er tilladt at ryge, og hvor det er forbudt. en pakke om dagen, og hun har perfekt styr på, efter år. Hele sit voksne liv har hun røget mindst Men det midlertidige askebæger gør tjeneste år lighed: Hun vil gerne sige farvel til cigaretterne. selv købt et askebæger, og grunden er en hemmeer storryger, men har aldrig tidernes morgen. Christin

Bare noget vil stoppe hende. skete, da hun fyldte 42. Og 43. Årene gik. hun, at den gave vist blev forsinket. Det samme gave, hun gav sig selv. Da hun fyldte 41, erkendte holde op, når hun fyldte 40. Det skulle være den er derfor, hun tog en stiltiende beslutning om at derfor, hun bruger det grimme askebæger. Og det dag og var alle rygere. Det er omkring deres 50-års fødsels-

DESIGN 55O NORTH

Client: Rundet책rn 55O north

55째 north

modern nordic crafts rundetaarn 9.8 - 21.9 2008 55north.org

Front and back photo: Carsten Esbensen

55north.org rundetaarn 9.8 - 21.9 2008

modern nordic crafts

Client: Rundetårn 55O north

charlotte nielsen Denmark Ceramist

Ler, som materiale, har altid fascineret mig. Jeg finder inspiration i både naturens og kulturens former fx gamle rustne maskindele, fossiler og svampe.

Clay, as a material, has always fascinated me. I find inspiration in both the natural and cultural forms such as old rusty machinery, fossils and fungi.

Jeg starter et sted med en ide om en form, som gentages til jeg oplever at den fungerer.

I start with an idea of some kind, repeated to my experience that it works.

Jeg blander savsmuld, papir og forskellige slags sten i leret for at berige stofligheden. Mine seneste arbejder er fremstillet med en kombination af pladeog modelleringsteknik.

I mix sawdust, paper and different kinds of rocks in the clay to enrich texture. My recent work has been produced with a combination of slabs- and modelling technique. Firing processes is primarily raku and kiln firing.

Brændingsformerne er primært raku og brændefyring.

Foto: Foto: Carsten Carsten Esbensen Esbensen

13 13

Foto: Foto: Carsten Carsten Esbensen Esbensen

raku og brændefyring. Brændingsformerne er primært og modelleringsteknik.

and kiln firing. Firing processes is primarily raku

FILM RESOUND

WHAT WE DO HOW WE WORK WHO WE ARE OUR NETWORK HOW TO FIND US

WEB WAVESOUT

Client: Wavesout Danish Streamingsite with at focus on indie and electronic

WHAT WE DO HOW WE WORK WHO WE ARE OUR NETWORK HOW TO FIND US

ANNEMARIE INGVERSEN +45 25 88 46 36 a_ingversen@hotmail.com a_ingversen@hotmail.com

+45 25 88 46 36 INGVERSEN ANNEMARIE