EMBRACING BOLDNESS INSPIRING EXCELLENCE
ORIETTA COPPI
A highly accomplished senior executive with a wealth of experience in upper upscale and budget hotels and senior leaving hospitality.
GENERAL MANAGER
ORIETTA
PERSONAL PROFILE
Current, since 10/2024
A highly accomplished senior executive with a wealth of experience in upper upscale and budget hotels and senior leaving hospitality.
Excellent interpersonal skills, natural authority and ability to lead business in highest pressure environments.
Specialities: operations, revenues & commercial, cost efficiency, operating structure restructuring, pre-opening/star up, financial asset management.
ORIETTA
GENERAL MANAGER
PLAZA MILAN CITY CENTER
EMPLOYMENT HISTORY:
GENERAL MANAGER
PLAZA MILAN CITY CENTER
Full responsible of all operations related to general management of the property, affiliated to IHG Hotels & Resorts, main duties include, but are not limited to:
• Relations with IHG Hotels & Resort affiliation
• Monitoring and managing controllable operations costs to ensure adherence to budget guidelines and company’s expectations.
• Ensured that all standards were being met with regards to service, associate engagement, and finances.
• Analyze sales statistics to properly forecast incomes and accordingly schedule costs including labor expenses.
• Develop and execute marketing food & beverage strategy including special events/promotions.
• Negotiating with suppliers to consistently guarantee the most competitive offering. Research new suppliers according to the company needs.
• Raise the Customer Satisfaction index and consistently maintain a high level of guest experience.
• Sales and marketing strategies attending main hospitality events all organized by our different brand affiliation partners.
• Accomplish Human Resource objectives by recruiting, selecting, orienting, coaching, and disciplining subordinates.
• Responsible for ensuring compliance with health and safety standards according to law regulations.
09/2019 – 09/2024
ORIETTA
GENERAL MANAGER
MANAGING DIRECTOR
ITALY
DOMITYS QUARTO VERDE BERGAMO
First residence opened in Italy by AEGIDE Domitys group an hospitality concept dedicated to independent and active seniors. 124 apartments fully equipped, one restaurant and terrace bar, swimming pool, SPA facilities, entertainment services, in house coiffure. The property is located few minutes away from Bergamo main railways station in the famous new residential area of Quarto Verde.
EMPLOYMENT
HISTORY:
After a full involvement in all operational and start up activities related to the preopening, and next to an exhaustive local commercialization of a new concept, I’m now responsible of the fully management of the company including the full P&L and the daily operating activities. My main duties of include, but are not limited to:
• Legal representative of the company in Italy
• Dealing with the local authorities, associations and partners
• Developing both brand awareness and national networking
• Supervising entertainment program for the tenants
• Revenue forecasting process
• Administration and purchasing activities
• Monitoring operations cost control
• Maximization of the Residences occupancy on short- and long-term period
• Daily inhouse selling of portfolio of services
• Monitoring guest satisfaction survey
• Assuring that the company standards & procedures are well implemented and followed
• Supervise sales and marketing strategies
• Liaise with H.R. department for recruiting staff, internal talent development, training courses
05/2014 – 08/2019
ORIETTA
GENERAL MANAGER CROWNE PLAZA MILAN CITY CENTER
GENERAL MANGER IBIS MILANO CENTRO
3 stars Hotel with 440 rooms, 8 large meeting rooms, one restaurant and terrace bar, the property is located few minutes away from Repubblica square, main railways station and between the famous shopping area of Corso Buenos Aires and Porta Venezia districts.
EMPLOYMENT HISTORY:
In charge of the entire operations workflow, revenue, sales and administrative activities within the hotel, my main duties of include, but are not limited to:
• Monitoring operations cost control against forecast and budget figures and elaborating strategies to achieve and surpass company's expectations
• Revenue and Yield process
• Revenue forecasting process
• Monitoring guest satisfaction survey
• Assuring that the company standards & procedures are well implemented and followed
• Supervise sales and marketing strategies
• Liaise with H.R. department for recruiting staff, internal talent development, training courses.
08/2011 – 04/2014
ORIETTA
GENERAL MANAGER CROWNE PLAZA MILAN CITY CENTER
GENERAL MANGER IBIS MILANO MALPENSA
3 stars Hotel with 188 rooms, 5 meeting rooms, one restaurant, and one bar, the property is located few minutes away from Malpensa International Airport in the city of Cardano al Campo.
EMPLOYMENT HISTORY:
As GM of the new properties in Malpensa, which has been officially opened in October 2011, I was heavily involved in all pre-opening activities.
I conducted a full process of relation with local authority on behalf of the company and liaising directly with the hotel owner assuring all the support to head office for the start up process.
Since the opening, important result has been achieved such as brand positioning within the area, and economic result for every single year of my stay in the hotel.
GENERAL MANAGER
ROOM DIVISION MANAGER IBIS MILANO CENTRO – MILAN – FROM APR 2010 TO JUL 2011
439 rooms, full F&B facilities, meeting rooms for a total of 266 sqm
ROOM DIVISION MANAGER
ROOM DIVISION MANAGER
OTHER PROFESSIONAL EXPERIENCE:
CONFERENCE & SALES MANAGER
CONFERENCE & BANQUETING MANAGER
NOVOTEL LINATE AIRPORT – MILAN – FROM SEP 2008 TO MAR 2010 206 rooms, full F&B facilities, meeting rooms for a total of 320 sqm
NOVOTEL GENOVA OVEST – GENOVA – FROM SEP 2007 TO AUG 2008
223 rooms, full F&B facilities, meeting rooms for a total of 250 sqm
GROUP & CONFERENCE COORDINATOR
GM ASSISTANT
NOVOTEL MILANO NORD – MILAN – FROM JAN 2004 TO AUG 2007 172 rooms, full F&B
meeting rooms for a total of 550 sqm
NOVOTEL MILANO NORD – MILAN – FROM MAY 1995 TO DEC 2003 172 rooms, full F&B facilities, meeting rooms for a total of 550 sqm
NOVOTEL MILANO NORD – MILAN – FROM MAR 1993 TO APR 1995
172 rooms, full F&B facilities, meeting rooms for a total of 550 sqm
NOVOTEL MILANO NORD – MILAN – FROM MAR 1991 TO MAR 1993
172 rooms, full F&B facilities, meeting rooms for a total of 550 sqm
RECEPTIONIST JOLLY HOTEL MILANOFIORI – MILAN – FROM MAR 1989 TO FEB 1991
180 rooms, full F&B facilities including two a la carte restaurant, large meeting center of 8.000 sqm
RECEPTIONIST REGINA PALACE HOTEL – STRESA - ITALY – FROM JUL 1988 TO FEB 1989
147 rooms, full F&B facilities, meeting rooms for a total of 450 sqm
EDUCATION
ORIETTA
GENERAL MANAGER
Scuola Alberghiera
● Master’s degree in hotel Operations & Administration
Other executive courses:
EDUCATION & EXECUTIVE COURSES:
● Revenue & yield Management
● Sales & Marketing
● Managerial courses (leadership; time management; problem solving, coaching etc.)
● Financial for not financial
● Auditor ISO 9001 and 14001
● Forecast techniques
● Green Globe certification
● Pricing, positioning and strategy
LANGUAGES:
Italian, mother language
English, Fluent
French, Fluent
German, Fair
IT KNOWLEDGE::
Proficient in Microsoft (Word, Excel, Power Point, Outlook)
Hotel PMS: Fidelio, Hotix, Micros, Fols, VR/VS
Hotel Administration: ARMS, EasyRMS
Stresa