Custom Printed Liners

IMPRESSIONS : Custom Printed Liners

Did you ever imagine that the inside of a closure could become a unique way of communicating with consumers?

Amcor presents IMPRESSIONS, a new technology developed in partnership with MGJ* enabling closure liners to be customized to develop an interactive relationship with consumers.

While social media and new technologies have already been part of our lives for many years, the recent COVID-19 pandemic made us even more reliant on them to continue our daily activities.

Brands and winemakers are increasingly becoming aware of the potential of NFC tags and smart packaging (QR codes). Amcor created IMPRESSIONS with this in mind: enable brand managers to stand out by interacting with their customers from the moment the bottle is opened.

IMPRESSIONS thus offers different printing options in CMYK. Logos, illustrations and messages can be printed : a simple addition that can make a big difference to a consumer with an eye for detail. In addition, printing alphanumeric or QR codes inside the closure invites consumers to engage in contests, surveys, or games, for a premium customer experience.

IMPRESSIONS also allows for storytelling by offering the option of being redirected to a website, or by providing exclusive information about the product. An opportunity for interested brands to advise their customers about the the recyclability of their product.

Finally, these customized liners will also allow you to protect your brand image. It is the only solution currently on the market that requires a consumer to purchase the product in order to access the special features. One of the options for authenticating bottles is micro-printing, enabling messages to be printed that are invisible to the naked eye.

About MGJ

A global specialist in expanded PE and PP foam-based liners and induction-sealing lids.

Known for over 70 years for the performance guarantee of its metal and plastic cap liners for the wine and spirits, food, pharmaceutical, cosmetic, and industrial markets.

MGJ has been acquired by Selig group.

https://www.mgj.com/en