Culture is the most powerful factor in an organization. It can be defined as “the collective way we do things around here.”
At Hedrick Brothers, the corporate culture is created as the result of the internal communication and behaviors that tell us what is valued in the company. Since the beginning of our company in 1979, our foundational principles have remained unchanged: be relational, maintain the highest level of integrity, deliver quality construction, and keep our commitment as strong at the end of the project as it is at the beginning. Our team is dedicated to preserving these values and work ethic that define the environment of Hedrick Brothers.
CORE VALUES
These core values represent the cornerstone of our success since 1979. Hedrick Brothers will:
■ Adhere to our Social Contract, Fundamentals, and Keys to Success
■ Lead by example
■ Deliver a quality project
■ Be profitable
■ Provide a fun, safe, and healthy work environment
#WeAreHedrick
Hedrick Brothers is a full-service, quality-driven construction management and general contracting firm. Founded by Dale Hedrick in 1979, Hedrick Brothers provides a wide range of building services for both the public and private sectors throughout Florida and the Southeastern United States. We have offices in West Palm Beach, Pompano Beach, Melbourne, and Orlando.
Hedrick Brothers started with two brothers in 1979 and has steadily grown to now over 210 team members who provide professional project management, quality craftsmanship, and outstanding service. Our team consists of talented, high-performing, and experienced professionals and craftsmen. They are passionate about building quality projects and providing uncompromised excellence to our clients for their most demanding and complex projects.
Brand Promise UNCOMPROMISED
EXCELLENCE
#WeAreBuilders
■ Preconstruction
■ Construction Management
■ General Contractor
■ Design-Build
■ Virtual Design & Construction
■ Sustainable Construction
■ Commercial Real Estate Development
■ In-house labor force performs light demolition, concrete formwork, concrete finishing, rough and finish carpentry
#DiversifiedMarkets
LUXURY RESIDENTIAL
+ Homes
+ Estates
+ Condominiums
COMMERCIAL
+ Aerospace
+ Auto Dealerships
+ Clubhouses
+ Education
+ Historic
+ Hospitality
+ Historic Restoration & Landmark
+ Equestrian & Hunting Estates
+ Industrial & Manufacturing
+ Multifamily
+ Municipal
+ Office
+ Parking Garages
+ Senior Living
+ Student Housing
+ Tenant Improvements
+ Real Estate Development
SAFETY
Creating a culture of workplace safety is a company-wide effort.
Hedrick Brothers is committed to providing a safe and healthy environment for our employees, subcontractors, and project owners. This is achieved through training as well as established environmental, health and safety protocols compliant with local, state, and federal regulations. The standards are continually reviewed and revised, while also taking into consideration the requirements established by owners and client organizations.
At Hedrick Brothers, safety and risk mitigation are implemented in the earliest stages of all projects with information obtained through:
■ Employee skill and experience for the project
■ Minimum OSHA 10 or 30 training and annual refresher for field personnel
■ Site specific training
■ Job-safety analysis
■ Hazardous assessments
■ Continuous jobsite safety audits
■ Background checks, as required
SOCIAL CONTRACT
An employee-developed Social Contract defines the core values and work ethic of Hedrick Brothers. It is the cornerstone of how we have agreed to treat each other internally and externally.
“We, the employees of Hedrick Brothers, commit to creating and maintaining an atmosphere of trust and encouragement, ensuring healthy relationships, and continuing to build a high-performance company.”
WE SHALL:
■ Respect one another, treating each other professionally and with integrity.
■ Communicate openly and honestly with each other.
■ Listen to each other’s concerns and ideas with attentiveness and discernment.
■ Honor the confidences of others.
■ Strive for excellence by consistently giving our personal best to each other and our customers.
■ Be accountable for our actions.
■ Foster a fun and friendly workplace.
Following these principles, we shall immediately address any personal disagreements, maturely and discreetly, and apologize if necessary. Then, we shall focus on the relevant issues, making every effort to reach a mutually agreeable solution. If we cannot settle our disagreements, we shall involve a mutually agreed-upon mediator and respect the mediator’s solution.
“We pledge our support for this Social Contract and commit our personal efforts to uphold it in our daily interactions.”
MISSION Bringing Visions to Reality
KEYS TO SUCCESS
Leadership
■ Establish trust
■ Uphold integrity
■ Be a servant leader by putting the needs of others first
■ Lead by example
■ Develop and perform to the highest standards
■ Mentor and coach others
■ Encourage training for continuous growth
■ Hold each other accountable
■ Set and communicate performance expectations
■ Align teams around common objectives
■ Recognize excellent performance
■ Give credit where credit is due
■ Give and ask for feedback
■ Manage time efficiently
■ Have a positive “can-do” attitude
■ Engage in productive conflict to produce the best solutions
■ Listen to other’s perspectives
■ Encourage a calm demeanor
■ Focus on logic and objectivity
■ Challenge one another
■ Communicate openly
■ Foster a fun and friendly work environment
■ Be punctual
■ Celebrate often and purposefully
Customer Relations
■ Build every project as if it were your own
■ Be an advocate for your client and look out for their best interests
■ Create trust and lasting relationships
■ Listen to your client’s needs
■ Deliver on commitments and promises
Professional Relations
■ Cultivate longterm personal and professional relationships
■ Develop a collaborative team of project stakeholders
■ Proactively anticipate and avoid obstacles
■ Assist the team using your knowledge and experience
■ Be a positive resource
■ Discuss controversial issues
■ Suggest solutions
Community Relations
■ Get involved and serve a community organization that you are passionate about
■ Donate your time in teaching others a construction trade or business skill set
Specialty Contractor Relations
■ Pre-qualify specialty contractors
■ Look for win-win relationships
■ Cooperate with our specialty contractors without compromising job requirements
■ Develop complete, detailed scopes of work
■ Know specialty contractors’ workload and capacity
■ Pay on time per contract terms
Project Management
■ Encourage jobsite presence and discipline
■ Maintain rhythm of cascaded, timely information
■ Train employees on safety and management procedures
■ Invest time in getting to know your team
■ Empower your team daily
■ Be open to peer review
■ Look for ways to improve procedures to make them more efficient
■ Share your knowledge
■ Be concise and accurate
■ Document all agreements daily
■ Return all phone calls within 24 hours
■ Do not allow unprofitable actions
■ Inform management of conflicts
■ Ask for help
■ When results are stalled, meet with all parties involved to resolve issues
■ Follow project schedule
■ Add procurement to project schedule
■ Develop site logistics plans
■ Understand project details
■ Complete a plan flip / turnover meeting between estimating and operations teams
■ Know your contracts
■ Do not allow specialty contractors onsite without executed contract, current insurance, and current license
■ Superintendents will always have a tape measure handy
■ Utilize virtual design and construction technologies
■ Build square, plumb, straight, and level unless prohibited by design
■ Have a “zero” punch list project goal on each project
■ Utilize rolling punch list throughout project
■ Track date of notice of commencement expiration and do not let it expire
Quality
■ Only use good fundamental construction practices
■ Choose the highest quality standards
■ Whenever possible and needed, provide mock-ups to owners
■ Correctly install and approve a product before the balance of the work has begun
■ Reference the HB Quality Control checklists throughout a project
■ Follow installation instructions from the manufacturer
FUNDAMENTALS
1. Think of client’s needs. We will know how clients use their facilities. We will understand our client’s needs and what is important to them. The construction process will be enjoyable.
2. Check your ego at the door. Our own egos and personal agendas must never take precedence over doing what is best for the team. Being concerned with who gets credit, who looks good, and who looks bad is counter-productive. Making the best decision for the good of the enterprise must always be paramount.
3. Practice A+ ness as a way of life. Regard everything you touch as a personal statement bearing your signature. Take pride in the quality of what you produce.
4. Take extra time to do things right the first time. Don’t take shortcuts. The goal is to get it right not simply to get things done.
5. Seek to create win/win solutions. Learn to think from another’s perspective. Discover what others need and find solutions that meet their needs while still fulfilling our own. Win/Win solutions are always longer lasting and more satisfying than Win/Lose solutions.
6. Practice blameless problem solving. Treat mistakes as learning opportunities. Focus on the
following questions: What are our best options to solve the problem? What have we learned that can keep us from repeating the mistake? How will we integrate lessons learned into new behaviors or practices?
7. Make decisions that reflect a reverence for long-term relationships. Our primary goal is the long-term success of the company. We must take charge of responsibilities and not delay in making difficult decisions.
8. Maintain a solution orientation rather than a problem orientation. Focusing on problems drains energy. Understand the problem then apply your creativity, spirit, and enthusiasm toward the development of solutions.
9. You reap what you sow. Kindness begets more kindness. Trust begets more trust. Ideas have consequences. Good ideas and good motives produce good results.
10. Keep things fun. The world has much larger problems than our own. Keep perspective. Be light-hearted. Always smile.
11. Maintain a positive attitude. Be a positive force for good. Seek wisdom. Make the best of the experiences and resources you have.
12. Practice the “human touch.” Treat people as individuals and show them you care. Look for opportunities to acknowledge their uniqueness and their humanness.
13. Communicate to be understood. Know your audience. Write and speak in a way that they can understand: correct, clear, and concise. Use the simplest possible explanations.
14. Set and ask for expectations. We judge situations not by what happens, but by our expectations of outcomes. Learn to create mutually understood expectations.
15. Follow-up on everything. Internal and external clients rely on us and we rely on others. Record a follow-up date for every action and take responsibility for its completion.
16. Be punctual. Be on time for all appointments, phone calls, meetings, and promises. How you relate to time sends a message about how you relate to other commitments. Punctuality is a reflection of respect for others.
17. Listen generously. Learn to listen for the contribution in each other’s speaking versus listening from our assessment, opinions, and judgments.
18. Speak straight.
Speak honestly in a way that conveys our intentions. Make clear and direct requests. Be willing to contribute ideas or take positions that may result in conflict when it’s necessary to reach our objectives.
19. Be there for each other. Look for opportunities to mentor and train others and be supportive of each other’s success. Operate from the point of view that we’re all in this together and that any one of us cannot win at the expense of someone else or the company. Look for each other’s greatness and provide support where needed.
20. Honor commitments.
Do what you say you’re going to do when you say you’re going to do it. If a commitment cannot be fulfilled, notify others early and agree upon a new commitment to be honored.
21. Trust.
Increase speed by building trust using principles of credibility, consistent behavior, alignment with
structures, systems and symbols, reputation, and contribution.
22. Take responsibility. Don’t be a “victim.” Take ownership and carry out your assignments with your goals and objectives in mind. Ask for what you need and take full responsibility for your success.
23. Appearance counts. Your personal appearance makes a strong statement about the pride you take in your performance. Dress neatly and professionally. The appearance of our office makes a similar statement about the quality of our work. Take responsibility to see that our office environment is clean, neat, and professional.
24. Being organized makes a difference.
Maintain a clean and orderly work area. Use an effective task management system to keep track of outstanding issues and responsibilities. Maintain an orderly filing system.
25. Double check all work. Proofread all letters, e-mails, spreadsheets, etc. for accuracy and correctness. Accuracy is a reflection of A+ness.
26. Look ahead and anticipate. Be better prepared by anticipating future needs and addressing them today. Identify and understand issues in a timely manner. Strategically and critically think several steps ahead to avoid the mistakes that come with last-minute actions.
27. Have a bias for structure and rebar.
Look to create systems and processes that support our ability to perform with consistency and share them with the team.
28. The quality of your answer is directly related to the quality of your questions.
Learn to ask yourself, “What information is missing, that if I knew, then the best course of action would become self-evident?”
29. Be quick to ask and slow to judge. Learn to gather the facts before making judgments. Be curious about additional information that may yield a more complete picture.
30. No is not an option. We will always give an option if we cannot provide a specific request.
COMMUNITY
Hedrick Brothers believes corporate philanthropy and community involvement are important elements to a well-rounded business. Our company and employees actively support charitable organizations and professional associations through donations of time, talent, in-kind, monetary, and material contributions. We all live here, work here, and are dedicated to volunteering in our community.
VISION
Build the BEST CULTURE that builds the BEST BUILDINGS
The Hedrick Brothers team is honored to be a community partner for the South Florida Chapter of Xcel Strategies, a soft skills, job skills, and trade skills mentoring group for young men and women between the ages of 15 and 25.
The first Xcel Virtual Design and Construction Mobile Training Unit was unveiled in June 2022, which features job skills and hands-on virtual design and construction training. The mobile training unit was designed by our Director of Virtual Design and Construction, Butch Carmichael. Butch, Jorge Ramos, and Vitor Da Silva serve as VDC mentors for the program. After her 2023 summer internship, Xcel graduate Karlie Victor joined the Hedrick VDC team and now volunteers as a program mentor.
The Hedrick Brothers Space Coast team is developing future construction professionals and craftsmen by providing hands-on and classroom training to Cocoa High School students in Brevard County. As a thank you, the students from the Spring 2021 class presented our team with a handmade wooden USA flag. As proud members of the Brevard County community, our new flag hangs at the entrance to our Melbourne office for everyone to enjoy!
PEOPLE, PASSION & PERFORMANCE
PEOPLE
Leadership is attitude, imagination, and inspiration and needs to be front and center to create a corporate culture that works. We all strive to be business leaders in the community and in our daily lives. Servant leadership is the model that drives us as we put the needs of others first.
Founder and CEO Dale Hedrick has provided the leadership for the company’s diversified growth and corporate culture and has created an environment of trust, creativity, and open communication. His foresight and vision have enabled the development of teams who are empowered to work with uncompromised excellence within their area of expertise.
The company prioritizes finding high-performing team leaders who enjoy working in an environment where trust, accountability, and a hard-working culture are rewarded and appreciated. We are committed to employee growth and provide mentoring, professional development, and continuous industry-related training in safety and technology.
PASSION
A tradition of excellence is built into every project. The legacy we have proudly established over generations is the highest quality craftsmanship, experienced project management, and utmost integrity. Our project teams are passionate about the buildings they construct and take great pride in the quality of work they produce.
PERFORMANCE
Clients – past and present – describe Hedrick Brothers as “delivering a quality product, having pride in their work, possessing integrity, and looking out for the best interest of the customer.” Our goal at Hedrick Brothers is to make our client’s lives simple, to make the process enjoyable, and to do the “right thing” on their behalf.
