Influencer Marketing New York

Influicity

INFLUENCER MARKETIN

Ways To Ensure That Diversity Is At The Center Of Your Influencer Campaigns

Businesses are re-evaluating their values to find ways to make a positive impact on these communities. W hether that’s providing opportunities, a platform, or a voice, diversity should be on every business’s agenda.

1. GIVE MARGINALIZED CUSTOMERS A VOICE.

LISTENING TO THE SOURCE IS CRUCIAL. DOING W HAT YOU MAY THINK IS BEST W ILL OFTEN NOT BE ENOUGH. IF YOU AREN’T PART OF A MARGINALIZED COMMUNITY, YOU W ILL NOT KNOW THE SOLUTION TO YEARS OF INJ USTICE.

2. DIVERSIFY YOUR TARGET AUDIENCE.

NOT EVERY BUSINESS CAN CATER TO EVERY COMMUNITY. MANY BUSINESSES DO NOT HAVE A VERY SPECIFIC TARGET AUDIENCE, WHILE SOME DO. TO PROPERLY DIVERSIFY YOUR INFLUENCER CAMPAIGN, YOU MUST FIRST REVISIT W HO EXACTLY YOUR TARGET AUDIENCE IS.

3. Pick influencers that care about world issues.

Pick authentic influencers who genuinely want to make a change in the world. These people are positive role models and will be positive representations of your brand.

4. Create a diverse community beyond your influencer partners.

Hiring diverse team members and models are great ways to amplify communities. By doing this, your business can give communities the voice and opportunities they deserve. Your business will eventually grow to become the best ally it can be.

5. M A INTA IN YO UR BRAND’S A UTHENTIC ITY.

THESE ARE ALL THINGS MOST BRANDS MAY EXPERIENCE FROM TIME TO TIME. HOWEVER, PRESSURE DOESN’T MEAN YOU ARE OR SHOULD BE INAUTHENTIC. FINDING IT A PRIORITY TO UNDERSTAND WHY DIVERSITY IS IMPORTANT WILL PREVENT YOUR COMPANY FROM APPEARING PERFORMATIVE. ONCE YOU UNDERSTAND WHY AMPLIFYING VOICES IS CRUCIAL, EVERYTHING YOUR BUSINESS DOES TO BE AN ALLY WILL COME FROM A TRUE PLACE.