INFLUENCER MARKETIN

Ways To Ensure That Diversity Is At The Center Of Your Influencer Campaigns

Businesses are re-evaluating their values to find ways to make a positive impact on these communities. W hether that’s providing opportunities, a platform, or a voice, diversity should be on every business’s agenda.

1. GIVE MARGINALIZED CUSTOMERS A VOICE.

LISTENING TO THE SOURCE IS CRUCIAL. DOING W HAT YOU MAY THINK IS BEST W ILL OFTEN NOT BE ENOUGH. IF YOU AREN’T PART OF A MARGINALIZED COMMUNITY, YOU W ILL NOT KNOW THE SOLUTION TO YEARS OF INJ USTICE.

2. DIVERSIFY YOUR TARGET AUDIENCE.

NOT EVERY BUSINESS CAN CATER TO EVERY COMMUNITY. MANY BUSINESSES DO NOT HAVE A VERY SPECIFIC TARGET AUDIENCE, WHILE SOME DO. TO PROPERLY DIVERSIFY YOUR INFLUENCER CAMPAIGN, YOU MUST FIRST REVISIT W HO EXACTLY YOUR TARGET AUDIENCE IS.