FEATURE

LIFE IS

Fashionating “DO WOMEN OF AGE BECOME LESS AND LESS OF VALUE? OF COURSE! IF YOU’RE TALKING ABOUT THE MOTION PICTURE BUSINESS, IT’S HARD FOR WOMEN IN EVERY ARENA, IN EVERY PART OF IT. AND IT’S NOT GETTING EXPONENTIALLY BETTER.” SALLY FIELD, MULTI AWARD WINNING ACTRESS.

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ow many times do we hear some of the world’s best actresses and most striking models say once they reach a certain age, often their 40’s but sometimes younger, the job offers start to dry up? These women say they begin to feel invisible. Our question is this: If some of the world’s most beautiful and talented women feel invisible when they hit 40, how are the rest of us mere mortals supposed to feel when we reach the same age and the same thing starts happening to us? Over the course of our combined decades in the professional world, we have noticed the lack of middle age women in every industry we worked in, ranging from government to

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FLUENTIAL JANUARY / FEBRUARY 2020

kWRITTEN BY ELLEN MASON, CO-FOUNDER

OF A FASHIONATING LIFE PHOTOGRAPHY COURTESY OF BREEZY RITTER.

music. And most recently, we have been left feeling invisible in the blogsphere where, after endless hours of scrolling, we are left feeling invisible - yet again. The mission of A Fashionating Life is helping women in their 40s feel empowered by fashion in their everyday lives, inspiring women of all ages to take control of their personal style and use clothes as a powerful tool in the story they tell the world. The feeling of invisibility is something shared by all women to some degree: the only woman in the C-suite at work; the mother who is struggling to see herself, let alone her style, as her life twists and turns on the motherhood journey; the woman who is juggling both; and all points in between. Whether you are just starting out or looking to redefine middle age and beyond, we want women to see themselves reflected in this blog regardless of age or station in life. According to recent reports, the influencer space is a billion-dollar plus industry. Yet women of our demographic have a hard time finding themselves in this space. Forty something bloggers are out there, but they are not what permeates our feeds, let alone our Like To Know Its. But why? By this time in our lives, women not only have plenty of style, but we have the means to maintain that style and the confidence to pull off any look with aplomb.