CULTURAL NEWS
Proud of Our Own Natural and Cultural Products
T
he National Movement for Being
National Movement also opens as
This program was launched by President
Proud of Indonesian Products
many wide accesses as possible for the
Joko Widodo, on May 14, 2020. A
(Gernas BBI) is the government’s
community to creatively and innovatively
movement to prioritize domestically
effort to encourage the strengthening
recognize the potential of their area, to
made products in order to contribute
of people’s economic growth to buy
build networks, to collaborate, and to
to the national economy. Strengthened
products made by local Micro Small
improve the quality of their products to
by Presidential Decree No. 15 of 2021,
and Medium Enterprises (MSME) and
be sold digitally (digital marketing).
September 8, 2020 regarding the BBI
local ultramicro, as well as to support the sustainability of the sector business during the pandemic Corona virus. National Movement for BBI is also an effort to build Indonesian cultural pride, promote products based on local culture and wisdom, glorify local products, and empower the community.
I
#AromaMaluku - Diana
36 INDONESIANA VOL. 13, 2022
This movement fosters synergy between the community, cultural actors, MSME, industrial actors, banking, State-owned Enterprise, local governments and digitalbased creative industrial actors. It is time
National Movement Team supported by 14 Ministries and Institutions under the coordination of the Ministry of Maritime Economy and Investment (Kemenko Marves).
for a stretch of national economy based
Each ministry/institution has a campaign
on culture and local wisdom to be the
program with the theme and locus
driving force.
of implementation in various regions
