CORPORATE PARTNER ADVERTISING
21
NATIONAL
Byron Bay Brewery Premium Lager – Opening Byron to Australia Byron Bay Brewery Premium Lager has been one of the most successful NPD launches of the past two years*, carving out a strong position and reputation in the market. With $601M segment growth in the contemporary category expected over the next 3 years**, Byron Bay Brewery Premium Lager is perfectly positioned to capitalise on this growth. Following the success of the initial launch in late 2019, Byron Bay Brewery Premium Lager has recently undergone an update to its visual identity in order to better reflect the brand’s essence and the role of the brand in connecting consumers to the energy of Byron Bay. The refreshed packaging with a new visual identity layout is expected to arrive to customers by mid-May 2021 Byron Bay Brewery Premium Lager is a refreshing easy drinking beer, brewed with a balance of hop and all pale malts, light gold in colour, full bodied that delivers a smooth and satisfying
taste. Born in the heart of Byron Bay the brand and the beer has been an integral part of connecting people to the energy of Byron Bay since. Discover Byron Bay Brewery Premium Lager today. Open Byron.
*IRI Aus Wtd, based on volume in the first 68 weeks of launch vs. other NPDs launched at the same time **IRI Aus Wtd, data to Nov-20 MAT. Projection based on 3YR CAGR
THE MARKETING POOL
DATE:
15-04-2021
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