Factors Affecting Benefits and Pitfalls of a Community:
• Deed Restrictions
• EPA Regulations
• Flood Zones
• Historic District Rules
• Homeowner Associations
• Market Conditions
• Planning Changes
• Pricing
• Topography
• Water Districts
• Special Purpose Districts
• Zoning
Ways to Apply This Knowledge:
• Listing Appointments
• Buyer Appointments
• Correct Pricing
• Overcoming Appraisal Issues
• Marketing: Video Content, Newsletters, Blogs & Articles
• Networking Talking Points
• Increasing Your Business!
Know the Homes in Your Market Area
• Use auto-emails to stay informed on Active, Pending and Closed in the area.
• Preview properties as they come on the market.
• Review listing remarks & docs for indicators of multiple offer situations.
• Stay updated on expired listings. They can be an opportunity for you.
• The goal is to know every property in the area that has been on the market!
Market Watch
Market Watch helps you keep a pulse on your local market area.
• Customize to monitor activity in a zip code, school district, neighborhood, or other geographic area.
• The change types monitored are:
• New Active Listing
• Price Decrease or Increase
• Back on Market
• Status Changes
Hot Sheets
Hot Sheets also track market activity by geographic area.
Unlike Market Watch, you can have multiple different Hot Sheets.
• Customize the area and listing change type each hot sheet will monitor.
• Change type options:
• New Listing
• Price Decrease or Increase
• Back on Market
• Status Changes
AREA STATS TO KNOW:
• Number of Listings
• Number of Sales
• Number of Leases
• Number of Expired
• List Price & Closed Price
• Original List to Close Price Ratios
• Days on Market or Days to Sell
• Historic Sales by Price
Tone Options:
• Professional
• Engaging
• Conversational
• Friendly/Casual
Audience Options:
• Buyers & Sellers
• Buyers
• Sellers
• First-Time Homebuyers
• Move-Up Buyers
• Investors
• Luxury Sellers
• Downsizing Sellers
• Distressed Sellers
Consider your knowledge of the following factors:
• Deed Restrictions
• EPA Regulations
• Flood Zones
• Historic District Rules
• Homeowner Associations
• Planning Changes
• Topography
• Water Districts
• Special Purpose Districts
• Zoning
Be the Source of the Source
Providing resources and directing clients to the primary source of information can help you avoid unintentional fair housing violations.
Direct clients to the primary source!
Texas Topographic Maps
Perry-Castaneda Library
• www.maps.lib.utexas.edu/maps/topo/texas
Texas Endangered Species
Endangered Species of Texas by County
• www.tpwd.texas.gov
