How to Master Shopify SEO: A Comprehensive Checklist
1. SET UP THE ESSENTIAL TOOLS
The first step in helping your Shopify store rank #1 on Google is setting up the right tracking and indexing tools. After all, if you can’t correctly analyze your traffic and Shopify SEO Experts strategy, you can’t adapt your strategy to improve your ranking.
And how do you correctly track online store visitors and behavior? With the right combination of Shopify SEO tracking and indexing tools.
Let’s break them down.
Google’s free Search Console is a must for Shopify SEO tracking. It enables eCommerce brands to measure search traffic and performance and points to important issues you can fix to boost search rankings. With Search Console, you can:
Obtain detailed crawl, index, and serving information about your Shopify store’s pages
Assess which Google Search queries bring users to which product pages
Analyze impressions, clicks, and position on Search
Test and upgrade your site’s mobile usability
Monitor, test, and track your AMP pages
Track and improve rich results using Search Console reports
Submit sitemaps and individual URLs (such as new product pages) for crawling
Get site email alerts to review issues in real-time
SHOPIFY GOOGLE ANALYTICS
Do you need Google Analytics for Shopify? Absolutely. This SEO tool will help you track conversions, revenue, and traffic.
When it comes to Google Analytics vs. Shopify Analytics, it shouldn’t be an either/or decision.
The amount of Shopify analytics data you have access to is limited by the Shopify plan you are on Google Analytics offers far more report customization
Solely relying on Shopify analytics limits you from changing cart platforms down the line, as data will not migrate with you With JavaScript and HTML adjustments, Google Analytics supports cross-domain tracking
While Shopify tracks total pageviews, Google Analytics segments metrics further into regular and unique pageviews
TRACKING AND INDEXING BEST SHOPIFY SEO APPS
AND THIRD-PARTY TOOLS
Fat Rank: Fat Rank is a Google Chrome tool that enables you to check the ranking for a particular keyword in Google and Bing for the website you are viewing.
Plug In SEO: Plug In SEO is an all-in-one SEO app with a host of features designed to analyze and improve rankings.
Screaming Frog: Screaming Frog is a website crawler that extracts data and audits common SEO issues.
SEO Manager: SEO Manager is a Shopify app that includes an SEO scan, meta content tools, keyword suggestions, Google Search Console connection, and additional search analytics.
TEST AND OPTIMIZE YOUR SHOPIFY SPEED
Next, you want to test, and then optimize, your store speed. The testing part is easy. You can use this free tool to test technical performance and site speed in a matter of minutes to assess if your store upload time meets the requirements of both your customers and Google.
Optimizing may take some work, but it is vital if you want to get your Shopify SEO experts to rank #1 on Google. The most common reason for slow Shopify store speeds is large images and videos. While Shopify offers safeguards such as maximum products within collection limits or built-in image sizes for most themes, these safeguards often do not entirely prevent poor speeds.
CONCLUSION
Here’s the thing, the journey to get your Shopify store to rank #1 on Google is not a quick one. It’s a long, ongoing strategy that takes time to come to fruition. Whether it’s your meta descriptions or your image alt text, every aspect of your store plays a role in your overall running and SEO. And as tedious as it can be at first, your strategies must be in place to tackle each element for each page. Why? Because search engine optimization and long-term traffic streams depend on it.
